BEC商务英语高级写作-建议Proposal
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BEC HIGHER
Proposal Writing
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal
I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
Useful Expressions
By the end of July 2003, 510 sets of imported Sunflower elevators ha百度文库 been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
e.g.
This proposal sets out to describe and analyze the possible use of technology in the Marketing Department.
The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal.
e.g.
1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity, the following conservation measures are effective: 1)… 2)… 3)…
2. Background
In this part, you should state clearly and directly what problem exists.
e.g.
In the past several months, a number of organizational problems had surfaced.
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
to deal with problems of …
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market.
to explore problems/some negative aspects
(influence) of. …
to focus on the issue…
to investigate/to look at/ to present information
on …
to recommend/ to study…
Proposal Writing
What is a proposal?
a persuasive offer to solve problems, provide service, or sell products
solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal
I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
Useful Expressions
By the end of July 2003, 510 sets of imported Sunflower elevators ha百度文库 been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
e.g.
This proposal sets out to describe and analyze the possible use of technology in the Marketing Department.
The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses.
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
Letter; memo; document
Structure
1. Introduction
2. Background 3. Proposal / Recommendations 4. Conclusion
Structure
1. Introduction
In this part, you should state briefly and clearly the purpose of this proposal.
e.g.
1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity, the following conservation measures are effective: 1)… 2)… 3)…
2. Background
In this part, you should state clearly and directly what problem exists.
e.g.
In the past several months, a number of organizational problems had surfaced.
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
to deal with problems of …
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market.
to explore problems/some negative aspects
(influence) of. …
to focus on the issue…
to investigate/to look at/ to present information
on …
to recommend/ to study…