剑桥商务英语中级unit_3分解
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Module 3
3.1Business topic: Startiwk.baidu.comg a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But it’s vital to know what you’re getting into. Franchising is ‘the granting of a license by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Reading: We wanna hold your hand
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary preparation
• Sole trader 独立经营店 • Partnership 合伙经营 • Franchise 连锁店 ，特许 经营 • Entrepreneurial spirit 企业 家精神 • Voila （法）瞧，那就是 • Granting a license 同意 发许可证 • Franchisor 授予特许者 • Franchisee 特许经营者 • Trademark 商标 • Ludicrous a. 荒谬的 • Charge one’s own price 自行定价收费 • Menu content 菜单的内 容 • Solicitor 律师 • Profit margin 利润率 • Branch out 拓展业务 • Launch vt 开办 • Venture n. 投机活动，风 险公司 • Fee n. 费用（会费，入场 费，手续费等）
Advantage
Disadvantage
Sole trader
You take all the profit
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchisor.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
• Sole trader you are self-employed and set up the business on your own. • Partnership you are self-employed and start the business with another person. You are both equally liable. • Franchise you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
• Run a • British Franchise company/business 管 Association 英国特许 理公司 经营联合会 • Luggage n. 行李 • Domino Pizza 达美乐 比萨店（美式比萨连 • Online database 网上 锁店） 数据库 • Subscription n. 订购， 订阅 • Laptop n 手提电脑 • Schedule n. 时间表计 划 • Shuttle bus 班车，机 场班车 • Buffet 冷餐，自助餐
Setting up your own business —good if you have plenty of business experience —very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential to become a franchise Becoming a franchisee
3.1Business topic: Startiwk.baidu.comg a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But it’s vital to know what you’re getting into. Franchising is ‘the granting of a license by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Reading: We wanna hold your hand
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary preparation
• Sole trader 独立经营店 • Partnership 合伙经营 • Franchise 连锁店 ，特许 经营 • Entrepreneurial spirit 企业 家精神 • Voila （法）瞧，那就是 • Granting a license 同意 发许可证 • Franchisor 授予特许者 • Franchisee 特许经营者 • Trademark 商标 • Ludicrous a. 荒谬的 • Charge one’s own price 自行定价收费 • Menu content 菜单的内 容 • Solicitor 律师 • Profit margin 利润率 • Branch out 拓展业务 • Launch vt 开办 • Venture n. 投机活动，风 险公司 • Fee n. 费用（会费，入场 费，手续费等）
Advantage
Disadvantage
Sole trader
You take all the profit
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchisor.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
• Sole trader you are self-employed and set up the business on your own. • Partnership you are self-employed and start the business with another person. You are both equally liable. • Franchise you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
• Run a • British Franchise company/business 管 Association 英国特许 理公司 经营联合会 • Luggage n. 行李 • Domino Pizza 达美乐 比萨店（美式比萨连 • Online database 网上 锁店） 数据库 • Subscription n. 订购， 订阅 • Laptop n 手提电脑 • Schedule n. 时间表计 划 • Shuttle bus 班车，机 场班车 • Buffet 冷餐，自助餐
Setting up your own business —good if you have plenty of business experience —very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential to become a franchise Becoming a franchisee