外贸英语函电第二章-建立商务关系
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Please be/rest assured that… You may be/rest assured that… We assure you of/that…
12
辨析: rest with 和rest on rest with 取决于, 属于...的权限,由...负责 rest on 被搁在, 停留在, 信赖
20
句型 ：随函寄去，请查收…… Enclosed please find… Enclosed you will find… We are enclosing… Please refer to the enclosed...
…send, under cover,…另外邮寄 attach (hereto) 随函邮寄
1
Chapter Two Establishing Business Relations
2
How to get the information of the new customers?
Chamber of Commerce Commercial Counselor’s Office Newspapers, magazines and other medium Other customers’ introduction Self-introduction to the company Internet websites Yellow book/page
1. 太平洋实业公司
15
Pacific Industries
2. 华广轻工实业公司
Hua Guang Light Industrial Corporation
3. 广联实业有限公司
The Guanglian Industrial Commerce Corporation
4. 珠海特区发展实业公司
Zhuhai SEZ Developing Enterprises Corporation
Company
Practice
24
Write a letter to a foreign company for establishing business relations covering the following contents: 1.the source of your information 2.your intention 3.your business scope 4.the reference as to your firm’s financial standing 5.your expectation
Practice
22
公司名称中译英练习
1.中山市卓然服饰有限公司 2.山西辰涵影视文化传媒有限公司 3.新华(集团)股份有限公司 4.泰吉利国际旅运两合公司
Practice
23
公司名称英译中练习
1. JNG Legal Services 2. Marks and Spencer PLC (Shanghai Branch Office) 3. Citic Heavy Industries Co., Ltd. 4. China Agricultural Machinery Import and Export Joint
The decision rests with you.
Our hope rests on you.
A theory resting on a false assumption…
13
关键词: service n.服务，效劳，帮助，服务业
短语： render/offer one’s service 提供服务 provides full catering service 提供满意的服务 a service industry 公益行业 rear service 后勤服务 referral service 咨询业务, 问讯处 be in service 为谁服务 be at service 听命于谁 coordinated-process service “一条龙”服务
Binks (Shanghai) Engineering Exhibition Center, Ltd. 宾克斯（上海）涂装工程设备展示有限公司
9
句型: 我们是一家……贸易公司…… We are a trading company involved in import and export business throughout the world. We are a trading company doing …. We are a trading company handling…/dealing in….
service（s) （服务 ）公司e.g. Africa-New Zealand Service 非洲－新西兰服务公司 Tropic Air Services 特罗皮克航空公司
8
此外，exchange，center等词在特定的上下文中也可转义 表示“公司”。e.g.
American Manufacturers Foreign Credit Insurance Exchange 美国制造商出口信用保险公司
18
词汇的拓展记忆：
market marketer marketing marketable marketability
19
常见企业类型：
SOE=State-Owned Enterprise 国有企业 FFEs=Foreign-Funded Enterprises 外资企业 SMEs=Small and Medium-sized Enterprises 中小企业 small-scale industry 小型企业 small and micro businesses 小微企业 state-owned private management enterprise 国有民营企业
6
line（s）：（轮船、航空、航运等）公司。e.g. Atlantic Container Line 大西洋集装箱海运公司 Hawaiian Air Lines，夏威夷航空公司
agency：公司，代理行。e.g. Austin Advertising Agency 奥斯汀广告公司 China Ocean Shipping Agency 中国外轮代理公司
3
Writing Principles 1. Write a short letter no more than one page. 2. Be courteous. 3. Direct to the point at the very first paragraph. 4. Say something high about your company. 5. List some well-known customers, if any. 6. Express clearly your desire of cooperation.
14
关键词：industry n.工业
短语：
small-scale industry 小型产业 cottage industry 家庭手工业 tourist industry 旅游业 arms industry 军需产业 entertainment/leisure industry 娱乐产业
“ 实业公司” 表示法：
1.We are pleased to announce that we intend to intensify our activities in your country. It is our serious and keen interest to realized such a development for our mutual benefit. 2.We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for textiles.
store（s) 百货公司 e.g. Great Universal Store 大世界百货公司（英） Tesco Stores （Holdings）乐购百货公司（英）
associates （联合）公司 e.g. British Nuclear Associates 英国核子联合公司
7
Subsea Equipment Associates Ltd. 海底设备联合有限公 司（英、法、美合办）
5
有关表示“公司”的一些词汇有：
firm，house， business， combine， partnership， complex， group， consortium， establishment， venture， conglomerate， multinational， transnational
She owes her good health to diet and exercise.
I owe them an apology.
I owe you a favor.
Write out an IOU 打欠条
17
Good opening lines in self-introduction letters 用于自我介绍的开头语:
10
食用油表示法：
edible oil食用油 peanut oil 花生油 sunflower seed oil 葵花籽油 canola oil 菜籽油 corn oil 玉米油 soy(a)bean oil 豆油 sesame oil (芝)麻油 olive oil 橄榄油
11
句型: 请放心……
office 公司，多与head, home, branch等同连用。e.g. 3M China Limited Guangzhou Branch Office 3M中国有限公司广州分公司 China Books Import and Export Corporation (Head Office) 中国图书进出口总公司
21
Closing Sentences in Self-introduction自我介绍的结尾语:
1.We would be very pleased to be of service to you and hope to submit to you our inquiries soon. 2.We look forward to receiving your enquiries soon. 3.We look forward to receiving from you good news.
5. 广东省外贸实业公司
Guangdong Foreign Trade Industry Enterprise
Corporation
Letter Two
关键词 ：owe
16
vt. 感恩于，应归功于，欠(债，钱，人情等)
He owes his success more to luck than to ability.
Letter One
4
关键词：interest n. 兴趣，嗜好，利息，股份 equity interest 股东权益，股权 to promote one’s own interests 谋取私利
词汇的扩展记忆 interested
interested=related adj. the interested parties/the parties concernLeabharlann Baidud 有关各方
12
辨析: rest with 和rest on rest with 取决于, 属于...的权限,由...负责 rest on 被搁在, 停留在, 信赖
20
句型 ：随函寄去，请查收…… Enclosed please find… Enclosed you will find… We are enclosing… Please refer to the enclosed...
…send, under cover,…另外邮寄 attach (hereto) 随函邮寄
1
Chapter Two Establishing Business Relations
2
How to get the information of the new customers?
Chamber of Commerce Commercial Counselor’s Office Newspapers, magazines and other medium Other customers’ introduction Self-introduction to the company Internet websites Yellow book/page
1. 太平洋实业公司
15
Pacific Industries
2. 华广轻工实业公司
Hua Guang Light Industrial Corporation
3. 广联实业有限公司
The Guanglian Industrial Commerce Corporation
4. 珠海特区发展实业公司
Zhuhai SEZ Developing Enterprises Corporation
Company
Practice
24
Write a letter to a foreign company for establishing business relations covering the following contents: 1.the source of your information 2.your intention 3.your business scope 4.the reference as to your firm’s financial standing 5.your expectation
Practice
22
公司名称中译英练习
1.中山市卓然服饰有限公司 2.山西辰涵影视文化传媒有限公司 3.新华(集团)股份有限公司 4.泰吉利国际旅运两合公司
Practice
23
公司名称英译中练习
1. JNG Legal Services 2. Marks and Spencer PLC (Shanghai Branch Office) 3. Citic Heavy Industries Co., Ltd. 4. China Agricultural Machinery Import and Export Joint
The decision rests with you.
Our hope rests on you.
A theory resting on a false assumption…
13
关键词: service n.服务，效劳，帮助，服务业
短语： render/offer one’s service 提供服务 provides full catering service 提供满意的服务 a service industry 公益行业 rear service 后勤服务 referral service 咨询业务, 问讯处 be in service 为谁服务 be at service 听命于谁 coordinated-process service “一条龙”服务
Binks (Shanghai) Engineering Exhibition Center, Ltd. 宾克斯（上海）涂装工程设备展示有限公司
9
句型: 我们是一家……贸易公司…… We are a trading company involved in import and export business throughout the world. We are a trading company doing …. We are a trading company handling…/dealing in….
service（s) （服务 ）公司e.g. Africa-New Zealand Service 非洲－新西兰服务公司 Tropic Air Services 特罗皮克航空公司
8
此外，exchange，center等词在特定的上下文中也可转义 表示“公司”。e.g.
American Manufacturers Foreign Credit Insurance Exchange 美国制造商出口信用保险公司
18
词汇的拓展记忆：
market marketer marketing marketable marketability
19
常见企业类型：
SOE=State-Owned Enterprise 国有企业 FFEs=Foreign-Funded Enterprises 外资企业 SMEs=Small and Medium-sized Enterprises 中小企业 small-scale industry 小型企业 small and micro businesses 小微企业 state-owned private management enterprise 国有民营企业
6
line（s）：（轮船、航空、航运等）公司。e.g. Atlantic Container Line 大西洋集装箱海运公司 Hawaiian Air Lines，夏威夷航空公司
agency：公司，代理行。e.g. Austin Advertising Agency 奥斯汀广告公司 China Ocean Shipping Agency 中国外轮代理公司
3
Writing Principles 1. Write a short letter no more than one page. 2. Be courteous. 3. Direct to the point at the very first paragraph. 4. Say something high about your company. 5. List some well-known customers, if any. 6. Express clearly your desire of cooperation.
14
关键词：industry n.工业
短语：
small-scale industry 小型产业 cottage industry 家庭手工业 tourist industry 旅游业 arms industry 军需产业 entertainment/leisure industry 娱乐产业
“ 实业公司” 表示法：
1.We are pleased to announce that we intend to intensify our activities in your country. It is our serious and keen interest to realized such a development for our mutual benefit. 2.We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for textiles.
store（s) 百货公司 e.g. Great Universal Store 大世界百货公司（英） Tesco Stores （Holdings）乐购百货公司（英）
associates （联合）公司 e.g. British Nuclear Associates 英国核子联合公司
7
Subsea Equipment Associates Ltd. 海底设备联合有限公 司（英、法、美合办）
5
有关表示“公司”的一些词汇有：
firm，house， business， combine， partnership， complex， group， consortium， establishment， venture， conglomerate， multinational， transnational
She owes her good health to diet and exercise.
I owe them an apology.
I owe you a favor.
Write out an IOU 打欠条
17
Good opening lines in self-introduction letters 用于自我介绍的开头语:
10
食用油表示法：
edible oil食用油 peanut oil 花生油 sunflower seed oil 葵花籽油 canola oil 菜籽油 corn oil 玉米油 soy(a)bean oil 豆油 sesame oil (芝)麻油 olive oil 橄榄油
11
句型: 请放心……
office 公司，多与head, home, branch等同连用。e.g. 3M China Limited Guangzhou Branch Office 3M中国有限公司广州分公司 China Books Import and Export Corporation (Head Office) 中国图书进出口总公司
21
Closing Sentences in Self-introduction自我介绍的结尾语:
1.We would be very pleased to be of service to you and hope to submit to you our inquiries soon. 2.We look forward to receiving your enquiries soon. 3.We look forward to receiving from you good news.
5. 广东省外贸实业公司
Guangdong Foreign Trade Industry Enterprise
Corporation
Letter Two
关键词 ：owe
16
vt. 感恩于，应归功于，欠(债，钱，人情等)
He owes his success more to luck than to ability.
Letter One
4
关键词：interest n. 兴趣，嗜好，利息，股份 equity interest 股东权益，股权 to promote one’s own interests 谋取私利
词汇的扩展记忆 interested
interested=related adj. the interested parties/the parties concernLeabharlann Baidud 有关各方