module 3剑桥BEC商务英语 中级 课件 答案 词汇

参考答案： When your business is a partnership, relationship with the other person is very important. A good relationship with mutual trust and full cooperation brings out the potential experience and creativity to the full degree. With good relationship, it is easy for you to communicate with each other and deal with any new issues in time. Besides, it is also important that both are willing to share responsibilities. This will have direct impact on the success and failure of the business. With shared responsibilities you can achieve your common objectives better and be strongly united against troubles and risks. On top of that, timely communication and decision making will also help to improve the running of a business with partnership.

Apart from the two points, I think adequate starting capital is also important. Only vhen you have enough money, can you provide varieties of products with good quality; or you can provide good service which is important to attract customers to your company.


我现在不能接您的电话，但请您留下您的姓名、 电话号码和简短留言。 I’m not available to take your call, but please leave your name, number and a brief message. 你回来时请打556 -3243找我。 Please call me at 556 -3243, when you get back. 电话中常用的表达法： 核对细节： Let me check. So that’s.让我核对一下。那是… I see.我明白了。 Was that A as in Amsterdam?是Amsterdam中的A吗？ Can I just check I’ve got that?我能确认一下是否记 录无误吗？



作为被特许的经销者，你无法完全掌控促销活动、 财务记录、员工雇用、产品服务等环节。 As a franchisee, your promotional activities, financial records, hiring, service procedure, etc. are not in complete control of your own. 合伙经营中你与合伙人风险共担，利益共享。 In partnership you share risks and profits with your partner. 在决策方面你与合伙人可能会有分歧。 You may disagree with your partner on strategy. 特许经营够使人们在拥有公司的同时得到如何经 营公司的帮助。 Franchising enables people to both own a business and get help running it.


叫专有名词 British Franchise Association 英国特许经营 联合会（一家非盈利性组织；旨在宣传职 业道德、促进公平合理的特许加盟活动） Domino Pizza 达美乐比萨店（美式比萨连 锁店）



参考词语和表达： Credit rating 信用度，信用评 Franchise agreement 特许协议 Franchise fee 特许证费用 Well – established adj. 公认的，知名的，得到认可 的 Brand name 品牌名称 Financial assistance 金融支持 为独立经销者，你做事独立自主，你是自己的老 板。 As a sole trader, you Leabharlann Baidure independent; you are your own boss.





Invest vt．投资 Venture n．投机活动；商业冒险；（为盈利而投 资其中的）风险公司 Fee n．费用（如会费、入场费、手续费等） Run (a company/ business)管理公司 Luggage n．行李 Online database 网上数据库 Subscription n．订购，订阅 mobile phone 移动电话 MP3 player MP3播放器 Laptop n．手提电脑，便携式电脑 schedule n．时间表，计划 shuttle bus 班车，机场班车 Buffet n．冷餐，自助餐
3.2

Business Skills Leaving and taking messages


词语准备 Registration n．登记，注册 Lower case 小写字母，小写体 Security n．保安，安全 Set up the buffet 把自助餐准备好 Voicemail n．语音信箱 Schedule n．时间表，计划，安排 Training event 培训活动


其他常用的电话留言句型： 请等一下，我拿支笔。 Just a minute. I’ll get a pen. 我会转告他的，布朗先生。 I’ll let him know, Mr. Brown. 不，我真的需要亲自跟他说说。 No. I really need to talk to him personally. 那您要不要留话在他的音信箱里？ Would you like to leave a message on his voicemail, then? 稍候，我会帮您转接过去。 hold on and I’II transfer you.



开头常用的用语有： I’d like to talk about. .，first of all. .我要说的 话题是……，首先…… When.，I think that it is important to．.．当……时，我认为……很重要 束常用的用语有： And finally，…最后…So，lastly. .最后……
3. 1

Business Topic business
Starting a


词语准备 Sole trader 独立法人，独立经销店 Partnership n．合伙经营 Franchise n．连锁店，特许经销权，特许经营 Entrepreneurial spirit 企业家精神，进取精神 Voila int. （法）那就是，瞧（表示事情成功或满意之感 叹词） Set up 建立 Granting of a licence 同意发给许可证 Franchisor n．授予特许者 Franchisee n． （公司的分店、零售店或联号商店的）特 许经营者，加盟者

Besides I think knowing your customers is also important. You’d better keep a file of your customers with their names, age, profession and hobbies etc. Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible according to their possible needs. Knowing your customers helps you to provide them with the information they need.



Trademark n．商标 Ludicrous adj.荒谬的，可笑的 Charge one’s own prices 自行定价收费 Menu content 菜单的内容 So1icitor n．律师[注：开业律师以其服务方式不 同而分为诉讼律师（barrister）和事务律师 （solicitor），诉讼律师按规定不准合伙，只能单 独开业，但诉讼律师按照暸例自愿结合组成事务 所。] Profit margin n．利润率，利润幅度，利差 Branch out 使……分支出来，拓展业务 Launch vt．开办（新企业）

参考答案： When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of. A good idea from the very beginning can avoid failure of a new company.







经营良好的特许企业可以给从未拥有或经营过企业的人指 引方向。 A well-run franchise organization can provide a person who has never managed a business with guidance. 特许企业可以提供品牌、产品或服务，甚至金融支持。 Franchisors can provide a brand name, products or services, and financial assistance. 加盟者必须支付特许证费而且会丧失一定的独立性。 Franchisees have to pay franchise fees and they lose some independence. 有时特许经营者提供的培训课程收效甚微：太简短，而且 选派的培训者缺乏授课技巧。 Sometimes the training programs provided by the franchisors are weak -- too brief and staffed by trainers who do not have instructional skill.