浅析商务谈判中的跨文化因素_本科论文

中国某某信息学校学生毕业设计(论文)

题目：浅析商务谈判中的跨文化因素

姓名：0000

班级、学号：0000、00000

系(部) ：经济管理系

专业：商务英语

指导教师：000000

开题时间：2009-4-10

完成时间：2009-11-01

2009 年11 月01 日

目录

课题浅析商务谈判中的跨文化因素一、课题(论文)提纲

二、内容摘要

三、参考文献

On Cross-cultural Elements in Business Neogtiations

Yang Juanqi

Abstract: Nowadays the cooperation and relationship between countries have become closer and closer becouse the tendence of the world "s economy globalization become stronger and stronger .with the onging of the china opening and reform policy, and success in entry the WTO, the relationship between our country and other countries in the world will also become closer and closer. various inter-cultrual negociation become more and more frequrent, so about different Much attantion is paid by business men in the inter-cultural negotiation. there are many aspects that affect the factors of cultural differency, such as; thought, ideology and time etc., therefore, correct understanding of cultural differency between china and western countries becomes more and more important. And only when we make a good understanding and recognition correctly about the different cultures between our country and western countries can we have a better policy in business negotiation, and serve the socialist market economy.

[Key words]: cross-cultural difference; international business negotiation; countermeasure

0.Introduction

With the emergence of economic globalization and China’s entry into WTO, international business becomes increasingly intercultural. As international business relations grow, so does the frequency of business negotiations among people from different countries and cultures. And that can create considerable challenges for business representatives unfamiliar with the cultures of different groups. So the intercultural approach to international business negotiation has attracted increasing academic attention. Negotiations can easily break down because of a lack of understanding of the cultural component in the negotiation process.

Therefore, to the successful negotiations, the two sides must first understand the cultural differences. Negotiators who take the time to understand the approach that the other parties are likely to use and to adapt their own styles to that one are likely to be more effective negotiators. Thus in an intercultural negotiation, in addition to the basic negotiation skills, it is important to understand the cultural differences, and to modify the negotiation style accordingly.

This paper focus on the four dimensions of culture and different negotiating styles to illustrate the importance of the culture factors in business negotiation.