商务英语沟通

商务英语沟通Business English Communication

Chapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点

一．Reading Job Advertisement (解读招聘广告)

As you read , ask yourself these question

1.Do I have the formal qualification required ?

2.Do I have the experience required ?

3.Am I really suited for the job ?

4.What do I know about the employer ?

5.What makes me specially suited for the job ?

二．Analysing a Specific Job Advertisement (分析特定的招聘广告)

三．What to Mention in Your Letter or Email (在求职信件中该写些什么)

四．Attracting an Employer’s Interest (引起招聘者的注意)

五．Hints and Tips (技巧提示)

Here are some good ways to make your application letter stand out:

1.Look for something unusual in your experience or qualifications

2.Make the contents of your letter appropriate for the job

3.Avoid annoying phrases

4.Get someone to read your letter before you send it

NEVER send your first draft !

5.Keep the letter short

6.Mention the organisation

7.Make your letter physically easy to read

* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs

* Use plenty of breaks and white space * Use a type or font that can be easily read and use

12-point size

* Don’t overuse italics ,bold , underlining or CAPITALS * Use a spell-check programme but

don’t rely on

that alone. You must also check your letter personally before you send it .

* Don’t use coloured or fancy paper

8.Remember to state which job you are applying for

9.Be realistic

10.Check again

六．Practice Makes Perfect (实践造就完美)

专业词汇

Reputation 名誉声望 Professional 专业人员职业运动员 Qualification 资格 Unpredictability不

可预测性

Continuity 连续性 Candidate 候选人应试者 Architect 建筑师 Job seeker 求职者

People-orientated 以人为本的 Prestige 威望影响力 Application letter 求职信 Interview 面试

采访

Offend 冒犯 Summarize 总结概述 Demonstrate 证明示范 Commitment 承诺保证 Innovation 革新

Coverage 新闻报道 Template 模板 Overlook 俯瞰忽视

Chapter Two Resume and the Interview （简历与面试）

本课要点

一．The Rasume or Curriculum Vitae (简历)

二．The Essentials（基本要素）

*Full name in Chinese characters and Pinyin. Underline your family name

*Adress

*Telephone Number

*Age, indicated by date of birth

*Gender, indicated by Mr, Mrs, Miss, Ms.

Here are some of the things that can be included if you have them :

*e-mail address

*Fax number

*Photograph

Qualifications : List your qualifications clearly , starting with the highest

Education : List the school and other educational institutions you have attended, again starting with the highest or most recent.

Previous Employment

Skills

Interests and hobbies

Future career

三．Model resume (single-page version)（简历样本）

四．Interview Essentials（面试要点）

五．What Do You Do Now（如何准备）

Times spent in preparation is never wasted. Time wasted is never spent in preparation.

Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about :

*The company

*The job advertised

*The overall business environment the company operates in

*The business culture of the company

*Existing employees you might know

*Where you might fit into the company

*The salary you might be offered

六．The Big Day (面试当天)

七．What Do I Wear（如何着装）

八．What Questions Will They Ask（面试问题）

九．Be Positive（要积极主动）

十．You Do the Talking (把握表述机会)

十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)

十二.Strength from Weakness(变不利为有利)

十三.Hints and Tips (技巧提示)

*Names *Eye contact *Sit comfortably

专业词汇

Curriculum vita 个人简历 Resume 履历 Clerk 文员 Coordinator 协调员 Turnover 营业额

Orchestra 管弦乐队 Martial arts 武术 Facility 设备 Innovation 革新创新 Sector 部门

Annual report 年度报告 Trainers 运动鞋 Pattern 模式图案 Consultancy 咨询公司

Bachelor 学士 Master 硕士 Doctor (Ph.D)博士

Chapter Three Spoken Business Communication (口头商务沟通)本课要点

*The first, as always, is to spend as much time as possible on preparation.

*The second is to think carefully about the actual content.

*The third is to practise your presentation.

一.Preparing for the Talk (为演讲准备)

1.The audience

2.The introduction

3.The facts

4.Visual aids

5.Don’t trust the technology

6.The venue

7.The length

8.Be ready for questions

二.Preparing The Content (搜集素材)

1.Structure

*A clear introduction is essential.

*Then you move onto the main part of your presentation.

*Finally, you must have a conclusion.

2.How long shoud your presentation be?

Keep It Short and Simple

三.Practice and Presentation Techniques(练习示范与演讲技巧)

四.Hints and Tips(技巧提示)

1.When you stand up to begin, take your time and try not to appear nervous.

2.Most of the time you will be speaking to people who want to hear what you have to say.

3.Talk to the people in the audience.

4.Be careful about the things you do with your hands when speaking.

5.Don’t just read your speaking notes.

6.Don’t speak too fast.

https://www.360docs.net/doc/f416229751.html,e only a few, well-chosen, visuals.

8.Pause before you move into the final part of your speech.

9.Don’t run away the minute you have completed your presentation.

五.Practice Makes Prefect(实践造就完美)

专业词汇

Presentation 发言陈述 conciseness 简明 address 致辞演讲 conference 会议协商 Technician 技术员 Chief Executive Officer 首席执行官 layout 布局 atmosphere 气氛

Regional sales manager 地区销售经理 audio-visual aids 视听辅助工具 lectern 讲台

Recruit 征募招聘 draft 草图汇票 resist 抵抗 distraction 注意力分散 temptation 诱惑Conclusion 结论 pause 停顿 volume 音量书卷 eye contact 目光接触眼神交会

Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点

一.Unspoken Messages (非言语信息)

Here are a few questions to consider about non-verbal communications :

1.How do you think you look?

2.How can you change your clothing message ?

3.What non-verbal communications do you not like ?

4.What assumptions do you make ?

5.Do you make group assumptions ?

二.Friendly Communications(传递好消息)

三.Communicating Sensitively(敏感性沟通)

四.Problem Communications(问题沟通)

五.Hints and Tips(技巧建议)

1.Stay clam

2.Listen

3.Don’t assume

4.Explain clearly

5.Speak clearly

*Do not use jargon.

*Do not use long words where short ones will do.

*Make sure that you speak at a speed that allows people to understand what you are saying. *Pause frequently.

6.Ask for details

7.Check and respond

8.Close

六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)

七.Action(行动)

1.Do we want the person to decide the action after communicatiion?

2.Do we want the person to take action that we have alreadydecided?

3.Do we understand the effects the action may produce?

八.Checking(核查)

*Ask question.

*Do not make assumptions.

九.Communicating with Bosses(与老板沟通)

“The boss may not always be right,but he or she is always the boss.”

1.Listen

2.Ask for suggestions

3.Lead your ideas into the ideas of the other person

4.Explain clearly

5.Ask for suggestions again

6.Offer to revise

7.Checking

8.Follow up

十.A Fact(忠告)

“Success has many fathers.Failure is an orphan.”

专业词汇

Comment 评论意见 potential 可能性潜力 context 语境背景 phenomenon 现象奇迹

Criminal 罪犯 investment adviser 投资顾问 district 行政区地区 bonus 奖金红利

Dedication 奉献commitment 委托提交initiative 主动权首创精神 announcement 宣布通告

identification card 身份证 embarrassment 尴尬拮据 maintenance 维修保持

Reprimand谴责训斥conversation 谈话社交 grievance不满委屈 jargon行话 component 组件

Chapter Five Written Communication（书面沟通）

本课要点

一.Composing Your Message(内容组织)

*Take the example of a proposed meeting. It’s no good writing a message saying that a meeting

is to be held if you don’t state what is going to be discussed.

*No one will come to your meeting unless you give him or her a good reason why they should attend.

*Unless you state a date and time when a meeting is going to be held people can’t attend.

*Where the meeting is to take place is also vital.

*Who is to be involved is also essential information. People will not come to an event if they

do not know that their attendance is expected.

*What is the sequence of events? How will decisions be implemented?

二.Written Forms of Communication(书面沟通的形式)

*Your communication should not include unnecessary information.

*Your communication must have appropriate content.

*Your communication must contain the correct facts.

*Your communication should aviod the use or jargon and unnecessary technical terms.

*Your communication should introduce the purpose and mission of the paper, have an explanatory content and should end with a clear conclusion or recommendation.

*Your communication should always be spell-checked and read by a colleague before it is issued.

三.Let’s Practise(练习)

四.Hints and Tips(技巧建议)

1.Size Matters. Use a 12-point type.

https://www.360docs.net/doc/f416229751.html,e white space.

3.Read aloud.

专业词汇

Electronic storage 电子储存 memo 备忘录 sequence 顺序 agenda 议程 proposal 提议求婚

Biography 传记个人简介 quotation 引文报价单 recommendation 推荐信 bangle 手镯

Pendant 耳环坠子 text message 短信 international purchasing manager 国际采购经理

Explanatory comment 备注assessment 评价估计 payment due 已到期应付款 scissor 剪刀删去

Stapler 订书机 Cash flow 现金流 amateur 爱好者外行 sponsorship 赞助

Chapter Six Business Meeting(商务会议)

本课要点

一.Why People Hold Meetings (为何举行会议)

*To communicate policies *To issue instruction *To listen to review *To hold discussions *To ensure that everyone is aware of what is going on *To review experiences and future action

*T provide written records

二.Meeting Styles (会议风格)

Authoritarian Inclusive Combat Routine Informal

三.Writing the Records of Business Meeting (商务会议纪要)

四.The Disadvantages of a Verbatim Record (逐字逐句的会议记录的缺点)

*They contain full information about when and where the meeting took place.

*They record the names of the people taking part.

*They list people who did not attend.

*They record who made what decision.

*They list points for action.

*They are short and concise.

*They remove duplications.

*They are easy to access and can be held in electronic form.

五.The advantages of a Written Summary (总结性会议纪要的优点)

六.Influence and Power (影响力)

七.Evaluate (评估)

八.After Considerable Discussion (在充分讨论之后)

九.Who Are the Readers of the Minutes(谁将阅读会议纪要)

十.Meeting Minutes (会议纪要)

Keep It Short and Simple What ,Why ,When ,Where ,Who, and How.

十一.More Minutes (更多纪要)

十二.Why Certain Things Are Important (哪些更重要)

*People need to know when the meeting took place. *Be very careful with dates.

*Location *Present *Apologies for Absence.

*Confirmation of Minutes of Previous Meeting. *Note how only the main points.

十三.Hints and Tips (技巧建议)

十四.What’s to Be Discussed (讨论内容)

专业词汇

Syndicate 辛迪加企业联合 feedback sessions 反馈会话 brainstorming 集体自由讨论 accurate 精确的

Minutes 会议记录 authoritarian 独裁主义者 endorsrment 背书 combat 战斗争论 participant 参与者

Insult 侮辱损害 routine 例行公事日常工作 executive committee 执行委员会 reluctant 勉强的Verbatim 逐字的 strive 奋斗努力 elimination 消除淘汰 phoenician 腓尼基人 alphabet 字母表Chapter Seven Cross-cultural Business Communications(跨文化商务沟通)本课要点

一.Is it Possible to Put Culture into Categories (文化分类是可能的吗)

二.Stereotypes and Assumptions (类型和假定)

三.The English Language（英语语言）

四.Hints and Tips(技巧建议)

1.Adopt a culture.

2.What’wrong?

3.Changes

五.Phenomena Which Influence Cultures(影响文化的表现形式)

1.Time and punctuality

2.Formality

3.Attitudes

4.Socialising

5.Gender

六.Direct or Rude(坦率抑或粗鲁)

七.Deference and Interruption(遵从与打断)

八.Politeness(礼貌)

九.European Union of Differences(差异化的欧盟)

十.Diversity and Communication Opportunities(多样性和沟通机会)

十一.Do Some Research(做一些调查准备)

十二.Hints and Tips(技巧提示)

*Be observant.

*Ask for advice.

*Explain your culture.

专业词汇

Executive执行者 textile纺织品 dialect方言行话 category类别范畴 assumption假定担任Stereotype陈规 vice versa 反之亦然 scenario方案 phenomena现象奇迹 supreme最高的极度的Alcohol酒精 gender生产 multimillionaire千万富翁 hierarchy统治集团 inappropriate不恰当的Variation变化 estuary港湾 border 边境国界diversity差异多样性 innovation革新改革

Chapter Eight Crisis Communications 危机沟通

本课要点

Your communication skills could make or break the company

一.What Is a Crisis(何为危机)

Real crisis share some common characterristics：

1.The timing is unpredictable.

2.The exact nature of the crisis is difficult to forecast.

3.Events occur wityout warning.

4.More than one problem occurs at the same time.

5.The crisis develops rapidly.

https://www.360docs.net/doc/f416229751.html,munications play a vital role.

二.Why Is Communication Essential In a Crisis(危机沟通的重要性)

三.Hints and Tips(技巧建议)

1.Act fast

2.Leave the blame.

3.Don’t forget anyone.

四.What Can We Do in Advance(危机前的准备)

Communication is one of the key elements in crisis management.

One good way of beginning to plan is to look at recent media reports of crisis.Ask yourslef:

1.Could this crisis have been forecast in advance?

2.What preparations were made by those affected？

3.Was there a quick response to the crisis?

4.Who was in charge of managing the crisis?

5.Were the media sympathetic or critical of the management of the crisis?

6.How has the crisis affected the images and public preceptions of the organisations involved?

五.The Golden Rules(危机沟通十条黄金准则)

1.Prepare in advance.

No business is safe from s crisis.

*An assessment of the likekly threat.

*Clear identification of responsibility.

*Setting up of the crisis of management tean.

*Practice and exercises.

2.Make sure everyone knows their role.

3.Accept responsibility.

4.Act quickly

https://www.360docs.net/doc/f416229751.html,municate your position clearly and immediately.

https://www.360docs.net/doc/f416229751.html,municate regularly.

7.Tell your staff what is happening.

8.Integrate communications into management reaponse

9.Watch out for exhaustion

10.Keep records

六.A Ceisis in Practice.(危机演练)

专业词汇

Inevitable不可避免的encounter 遭遇threat 威胁恐吓legislation法律 significant象征

Airfreight空运 forecast 预测aviation航空 exposure暴露 priority优先权

Rumours 传闻consequence 推论 exhaustion枯竭 profile轮廓 broadcast广播

Oil tanker 油罐车vulnerability 易损性allegation辩解 falsification 伪造篡改 specialist专家

Chapter Nine Media Communications

本课要点

一.Information Out(信息发布)

二.Press Release(新闻稿)

三.Press Conferences(新闻发布会)

*chose the venue

*arrange the stage and seating

*make sure that the public addresss system is adequate so that people can hear what is being said

*arrange registration

*pay attention to the many administrative matters that must be dealt with

*make sure that you have enough staff available at the event.

四.Press Event(公共宣传活动)

五.Say It with Pictures(用图片说话)

六.Don’t Make It Difficult(为媒体报道提供便捷)

七.The Big Interview(重要专访)

八.Questions and Answers(问与答)

九.Bad Press(负面报道)

Be honest.Don’t tell lies----you will almost always be found out

十.Inward Communication(反向沟通)

十一.Who Can Spesk for You(谁是发言人)

十二.Hints and Tips(技巧建议)

1.Reporters are human.

2.Admit mistakes

3.Build contacts.

专业词汇

Backlash后座 newsletter时事通讯 integrity 正直keystone主旨presentation介绍Registration注册登记 charity慈善团体 label实验室 implementation 履行salon画廊Nuisance损害 minimum 最低限度security抵押品 circulation流通 dividend股息Extreme极端 institution 制度celebrity名声 familiarisation熟知 donation捐赠