业务分析模型BusinessAnalysisModels
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business
• More advanced technology
and R & D
•…
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -Examples or Illustrations for SWOT
strengths and weaknesses of a business and external opportunities and threats.
• In other word, it is used to analyze the possible internal
advantages and problems that a business has, and to determines the external factors of the business which may affect its strategy.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -Examples or Illustrations for SWOT
Analysis Models
Strengths
© PhotoDisc
• Good brand image • Well-known name • Good reputation • Cost advantage in production • High market share • Confidence in the market • Customer loyalty or repeat
product
• Poor reputation • Lack of innovation and change • Lack of adequate capital or having
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Figure 6-1 Elements of SWOT Analysis
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -SWOT Analysis
Analysis Models
Strengths Weaknesses
© PhotoDisc
• Ineffective in production • Falling profit • Falling sales of the product • Declining age of the life cycle of a
least some examples for each.
3. Do a case study.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -SWOT Analysis
What is SWOT analysis? • SWOT analysis involves looking at the internal
• The purpose of a SWOT analysis is to conduct a
general and quick examination of a business’s current position so that it can help the business to develop or plan a direction of development or a proper strategy in future.
➢ Uses of SWOT analysis: ✓ SWOT analysis is an effective way of gatheห้องสมุดไป่ตู้ing and
classifying information, illustrating particular matters, and generating strategic planning ideas for a business. ✓ The result of the analysis may provide a basis on which a more detailed analysis can be conducted. ✓ SWOT analysis is, therefore, often used as a method by which a business or its marketing department can plan its marketing strategy. Some examples of SWOT analysis are given in the following table:
1. State the 4 areas of SWOT analysis and tell which
are internal and which are external by giving some examples.
2. State the 4 areas of PEST analysis and give at
Topic 6 : Business Analysis Models
Lecturer: Zhu Wenzhong
Copyright © 2002 by Harcourt, Inc. All rights reserved.
LEARNING GOALS
➢ Key learning goals:
This topic will introduce two well-known business analysis models, SWOT and PEST, which are commonly used as tools to analyze and develop business strategies.
• More advanced technology
and R & D
•…
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -Examples or Illustrations for SWOT
strengths and weaknesses of a business and external opportunities and threats.
• In other word, it is used to analyze the possible internal
advantages and problems that a business has, and to determines the external factors of the business which may affect its strategy.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -Examples or Illustrations for SWOT
Analysis Models
Strengths
© PhotoDisc
• Good brand image • Well-known name • Good reputation • Cost advantage in production • High market share • Confidence in the market • Customer loyalty or repeat
product
• Poor reputation • Lack of innovation and change • Lack of adequate capital or having
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Figure 6-1 Elements of SWOT Analysis
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -SWOT Analysis
Analysis Models
Strengths Weaknesses
© PhotoDisc
• Ineffective in production • Falling profit • Falling sales of the product • Declining age of the life cycle of a
least some examples for each.
3. Do a case study.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Business Analysis Models -SWOT Analysis
What is SWOT analysis? • SWOT analysis involves looking at the internal
• The purpose of a SWOT analysis is to conduct a
general and quick examination of a business’s current position so that it can help the business to develop or plan a direction of development or a proper strategy in future.
➢ Uses of SWOT analysis: ✓ SWOT analysis is an effective way of gatheห้องสมุดไป่ตู้ing and
classifying information, illustrating particular matters, and generating strategic planning ideas for a business. ✓ The result of the analysis may provide a basis on which a more detailed analysis can be conducted. ✓ SWOT analysis is, therefore, often used as a method by which a business or its marketing department can plan its marketing strategy. Some examples of SWOT analysis are given in the following table:
1. State the 4 areas of SWOT analysis and tell which
are internal and which are external by giving some examples.
2. State the 4 areas of PEST analysis and give at
Topic 6 : Business Analysis Models
Lecturer: Zhu Wenzhong
Copyright © 2002 by Harcourt, Inc. All rights reserved.
LEARNING GOALS
➢ Key learning goals:
This topic will introduce two well-known business analysis models, SWOT and PEST, which are commonly used as tools to analyze and develop business strategies.