SWTO分析法最终整理资料

SWTO分析法最终整理资料
Strength:
1.His particular skill was working with a specific type of database.He used this to develop software packages that are sold in apparently different markets-however,their common underlying technology unites them.（他拥有专业的技术技能，并且它的技术能被许多市场采纳并广泛应用）
2.The company is usually known in the industry,has established three main lines of business.（它的企业已经在许多的市场上搭建了企业知名度）
3.The company has done very well over the years and has grown to be one of the market leaders in each of various sectors that it serves.（他的企业拥有好的口碑与较高的市场地位）
4. This success has been built on the technical capabilities of the organization to apply their database technology within each of the sectors. .（他拥有一个专业的，并且会灵活运用数字技术的团队）
5.Employing technically excellent specialists to continue to develop the products that were then sold by an experienced and aggressive sales force was the route to success.（专业技术精堪的人才帮他研发更加高端的产品，雇佣专业的销售团队帮他销售产品）
6.Colin was pleased to hear that the system was reliable and did most things well.（他设计的软件的系统可靠，在很多方面的表现都十分出色）
Weakness:
1.Due to the complexity of the systems and the size of the orders,negotiations with customers are increasingly held at senior management and director level.（软件系统和指令符号的复杂，与客户交谈的人总是一成不变的为那些高级管理者和人士助理）
2.It was sometimes difficult to use and occasionally even an experienced operator needed to call the helpline for advice.（软件比较难使用）
3.Colin immediately saw that this was a simple thing to do and wondered why his term of software engineers had not thought of this already.（很少与客户及使用者就产品的使用情况和产品质量进行深入交谈，对客户来往的程度不够深，以至于对客户不够了解）
4.The problem that he has is that he does not know how to do this and is relying on you as a marketing expert to assist him.（他本人不知道如何应对和处理这种情况，总是要依靠市场营销总监来帮助他）
Threats:
1.Colin was concerned that whilst they maintain their database technical lead the pace of innovation is becoming quicker,more expensive and rapidly imitated by competitors at an increasing rate.（技术创新的速度在加快，所需的技术创新的费用也更加高了，并且自己的技术也容易被同行的竞争者快速的模仿）
1.But increasingly,clients are becoming more sophisticated in their buying procedures,producing their own specifications for software and now even now even asking“Sizzle” and their various competitors for bids and quotations.（客户在他的购买程序上变得更加复杂，更加让人捉摸不定，他们会有自己的对产品的评定标准，会向同行的竞争者购买）
2.Colin recognised technical excellence is no longer a source of sustainable competitive advantage. （光靠尖端的的技术不再是竞争优势）
3.He was even more concerned to hear later that the client was considering upgrading to a competitor’s system that was apparently easier to use.（客户将会提升他的品位，回去使用一些其他竞争者的一些简单易操作的软件系统）
4.He has considered appointing a group of marketing director to oversee the three business but is concerned about the expense and commitment involved and the possible reaction of the technically oriented managers in each of the companies.（雇佣一个市场营销总监将可能带来一系列的风险，例如雇佣新成员所带来的费用和他对所雇佣的市场总监所许下的诺言以及他的团队中其他管理者面对他雇佣新的管理成员所可能产生的一系列的心理反应）Opportunity:
1.Colin firmly believe that his company must become market,rather than technically,oriented.（他的企业可以从原来的技术导向型变成市场导向型）
2.But which he knew to be much less stable and less reliable as it did not use the type of database systems in which his company were experts.（同行的竞争者并不具备他的公司的简短的数字技术，没有他的公司拥有岗方面的技术性专家）
3.These insights helped Colin to realise that he was much more likely to be able to sustain and grow his business in future if he were to focus more on customers and not rely so much on technical superiority.（他将会将工作的重心放在与客户的联系上，而不仅仅在提高技术的优越性上）
4.4.He has considered appointing a group marketing director to oversee the three business.（他决定雇佣一个市场营销总监来监督之前使用他的技术的三个企业上）
5.Perhaps,he has thought ,training courses offer a potential solution,or maybe his managers should spend more time talking to users.（他将会开设专门的训练课程来培训他的企业的管理者如何与客户沟通，使他们将用更多的时间与他们软件的使用者联系）
6.He also thought about appointing an advertising agency to promote each of the business.（他将会聘请一个广告代理商来为它的技术进行推广，从而开发更多的细分市场来使用他的软件，而不仅仅是原来三个企业来使用他的软件）
7.He knows that he needs to change direction,and is relying on you to help him.（他将会依靠雇佣的营销总监来帮祝他，并且改变今后公司的走向）。