商务英语阅读(第三版)Chapter 2.products and pricing

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英文报刊国际商务阅读(第三版)Unit (3)

英文报刊国际商务阅读（第三版）
14. trade finance: 贸易融资 15. trade credit: 贸易信贷国际贸易信贷是指一切为开展或支持国际贸易而进行的各种信贷活动，包括进出口商相互间为达成贸易而进行的资金或商品信贷活动、银行及其他金融机构以及政府机构或国际金融机构为支持国际贸易而进行的资金信贷活动、银行及其他金融机构为支持贸易信贷而进行的信用担保或融通活动，以及各国政府机构或银行等为支持本国出口而进行的出口信用保险活动等。 16. inflate: v.（使）膨胀 inflation: n. 通货膨胀，详见Unit 2: inflation注解。 17. financial institution: 金融机构 18. to run amok: 失去控制地乱窜乱撞
英文报刊国际商务阅读（第三版）
II. The following paragraph is a brief introduction of the newspaper The Economist. Fill in the blanks with the words given below. Change the form where necessary. scope journalists supportive targets influential
英文报刊国际商务阅读（第三版）
2. electric cars: 电动汽车指以车载电源为动力，用电机驱动车轮行驶的车辆。由于对环境影响相对于传统汽车较小，其前景被广泛看好。纯电动汽车是完全由可充电电池（如镍镉电池、镍氢电池或锂离子电池）提供动力源的汽车。纯电动车省去了油箱、发动机、变速器、冷却系统和排气系统，相比传统汽车的内燃汽油发动机动力系统，电动机和控制器的成本更低，且纯电动车能量转换效率更高。因电动车的能量来源——电，来自大型发电机组，其效率是小型汽油发动机甚至混合动力发动机所无法比拟的。

英文报刊国际商务阅读(第三版)Unit (2)

英文报刊国际商务阅读（第三版）
12. budget: v., n. 预算 budget deficit预算赤字 budget surplus预算盈余 This year’s budget for AIDS prevention probably won’t be much higher. 今年用于防治艾滋病的预算很可能不会比往年高得多。 The company has budgeted $10 million for advertising. 公司已经做了1 000万美元的广告预算。 The movie is only budgeted at $10 million.
英文报刊国际商务阅读（第三版）
Rank
National Flag
Country
GDP $ million
1
the United States
16,799,700
2
China
9,181,377
3
Japan
4,901,532
4
Germany
3,635,959
5
France
2,737,361
6
the United Kingdom 英文报刊国际商务阅读（第三版）
共和党标志
英文报刊国际商务阅读（第三版）
民主党标志
10. the Pentagon: 五角大楼是美国国防部所在地，位于华盛顿西南的弗吉尼亚州阿灵顿县。由于其特殊的职能，所以有时“五角大楼”一词不仅仅代表这座建筑本身，也常常用作美国国防部、甚至美国军事当局的代名词。
美国五角大楼
美国国防部徽章
英文报刊国际商务阅读（第三版）
15. take-home pay: 扣税后的实得工资 16. fluctuate: vi. 波动；涨落 The price of vegetables fluctuates seasonally. 蔬菜的价格随季节变动。 Body temperature can fluctuate if you are ill. 人患病后体温可能会上下波动。

商务英语综合教程(中级) Unit 2-《商务英语综合教程》(中级)

• 4. You can change the details of the plan to the patients’ needs.
• 5. My agent persuaded me to accept the idea after the meeting.
• 6. The leader will give a speech in public about education.
• 3. Do you know any presentation skills?
Reading Text How to Improve Your Presentation Skills
Questions for Fast Reading
• 1. In which ways can the presenter know the needs of the audience?
The following phrases are commonly used to describe a product. Please choose one of them to make a sentence.
...is/may (can) be used for/to/in/as... ...is/may (can) be of value of... ...is/may (can) be effective in (for, against)... ...is/may (can) be recommended for... ...is/may (can) be applicable for (to)...
Pre-reading Questions
• 1. Why is it important to give a successful product presentation to customers?

商务英语阅读unit3翻译

Unit11. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted.经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问，Maxine 最终希望自己能被NW大学录取。

2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse.对于像Maxine一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。

考入一所名校的机会从未如此渺茫。

3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab.---但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多的每年有能力支付4万美元的那部分申请者。

4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background.20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%，他们发现这其中大约一半可以归因于他们所受的教育，而非背景。

商务英语阅读教程Unit 2

UNIT 2 Product
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity

BEC新编剑桥商务英语中级（第三版）Module2Listening

BEC新编剑桥商务英语中级（第三版）Module2Listening Module2.2 ListeningExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a of nearly sixteen billion dollars the Corporation develops and markets technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an of Xerox around the world and finally I'd like to talk about some of the trends affecting our market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55000 employees, with over half of those in the USA. This next chart shows you how the corporation is split into four divisions. First of all, there's Xerox Global Services…早上好，谢谢你的到来。

新编剑桥商务英语(高级)第三版2

可编辑修改精选全文完整版新编剑桥商务英语(高级)第三版2.1-CAL-FENGHAI.-(YICAI)-Company One1Growing the companyParts of a company1 Do you think this quotation is true all business?‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.Mukesh Ambani, chairman of Reliance Industries2 Read this entry from a company website and use these words to label the digram.Subsidiary headquarters sales officesWarehouse R&D division main planWe are based in La Defense, the business district of Pairs, and new products are developed nearby at our labs in St Dense. Our principal manufacturing facility is just out side Lille and products go from there to be a cental distribution point at Compiegne.Three sales agencies cover the various regions of France with international offices in Frankfurt,Milan and Madrid. The London offices is run by our UK subsidiary.3 What is the diffidence between the following words and phrases?1 a sales office and a subsidiary2 a warehouse and a plant3 the headquarters and a divisionGrowth Strategy4 Find a synonym in the box of each of the underlined words.Go public sell off set up go out of business expandTake over make redundant shut down1 We acquired Everforce Ltd in 2005.2 Our target is to grow the business by 15% each year.3 We created a subsidiary to sell after-sales service.4 The company will be listed on the Stock Exchange next year.5 They went bankrupt last year.6 We laid 300 employees off in June.7 After a lot of discussion we decided to closed the plant.8 We have divested our shares in the logistic company.5 What is the diffidence between the following expressions?1 Laying people off and firing them2 taking over a company and merging with it3 organic growth and non-organic growth6SAP and Oracle are the world’s leading companies in providing the software solutions for business. But their business strategies are very diffident.Read the text about SAP’S growth strategy. Choose the best sentences from the list (A-H) below the complete each gap (1-6). Do not use any letter more than once.SAP competes with ‘organic growth’How do you stay at the top of the heap in the business software game If you’re SAP, you do it through ‘organic growth’, not blockbuster acquisitions. That is the world from SAP CEO Henning Kagermann. (0) H The second-best strategy is acquisition: Kagermann said. ‘The best is the organic growth. We are not just doing the organic growth because we have no other choice.The comment is aimed squarely at rival Oracle Corp; which spent nearly $20 billion between 2004 and 2006 expanding its core database business into the SAP-dominated business applications market.(1) . ‘We are the market leader,’he said.’It’s on surprise that a distant number-two player wants to catch u.’SAP was set up in 1972 by five former IBM employees.(2) . Although it has a growing number of subsidiary, there are complements to its main activities, as Shai Agassi, president’s of the company’s Products and technology Group explain, at the same time having a direct dig at Oracle. The key diffidence between the two companies, he says, lies in Oracle’s tendency to ‘acquire an industry solution that is at the heart’. ‘when we do an acquisition, it’t at the edge of the solutions. (3) Oracle is buying half body parts and trying to make a body out of it.’In fact, Agassi expects SPA to grow faster than the rest of the industry this year- 15% to 17% in sales of new software licences-through internal innovation and small-scale acquisition.(4) .SAP used to concentrate on large business customers, but increasingly pursuing sales in the market, a strategy that began in 2000.(5) .The company excepts to finish development of the mySAP suite within the next four years, as well as its Enterprise Services Achitecture (ESA). ESA is basically a platform that will allow SAP to provide consistent business services around it, in much the same way as Microsoft has built applications around its successful operating systems.Among the company’s other goals is the development of hundreds of additional services for the mySAP suite, a so-called‘ecosystems’ of supportive technologies.‘Business in the future is not business in an enterprise,‘Kagermann says.’ It’s business in an ecosystem. (6) . We try to invite others with great ideas to innovate on the platform.’Exam Success A In fact, it expects sales to companies with fewer than 25,000make sure that the employees to account for nearly half SAP’s total softwarephrase you choose fits sales this year.grammatically and in B They recently announced they had purchased Virsa System,meaning, both with a privately held supplier of regulatory compliance software.the sentence before C You just can’t do everything yourself if you want to remainand the sentence after. Competitive.Read the whole text D Competition in the market is fierce and only the big playersback to yourself at will survive.the end. E Since then, it has evolved from a small, regional enterpriseinto the global market leader in ERP software, employingmore than 34,000 people.F Kagermann was unimpressed with Oracle’s appetite for big,Headline-grabbing acquisition ( PeopleSoft Siebel System).G That is different from buying half of a heart.H He made the comments while he was talking with reportersLast week during his company’s annual Developer KickoffMeeting in Burlingame, CA.7 Summarise the growth strategies of SAP and Oracle. What is the key to SAP’s longer-term strategy?Past tenses1 Study these extracts from the text about SAP on page 17.Name each underline tenses (past simple, past continuous, past perfect, present perfect or used to )Say what you know about each tense’s use and why you think it is used here.1 He made the comments while he was talking with reporters last week.2 SAP was set up in 1972 by fine former IBM employees.3 Since then, it has evolved from a small, regional enterprise into the global market leader.4 They recently announced they had purchased Virsa System.5 SAP used to concentrate on large business customers,but is increasingly pursuing sales in the midmarket.6 it’s strategy that began in 2000.2 You receive this internal email. Follow the instruction it.Hi DeniseBelow is the short company history I’ve written for the ‘About us’entry on the English page of the new website. I think it’s generally OK but I’m so unconfident about my use of tenses in English that I’ve just left the verbs in the infinitive! Can you put them in theright form and send it backThanks and sorry for being so useless!BrigitteThis is the unusual of Raincoat Software, a company that (1) (come) into being accidentally because of the hobby of one man,Hans Meier.In 1998 Hans (2) (work) as a computer programmer for a large bank in Zurich. But he (3) (be) restless. Each evening he (4) (return) home and, just for fun, (5) (hack) into official websites on his personal computer (not the bank’s, of course!). The day after he (6) (hack) onto a particularly sensitive US government website, he (7) (receive) an email from them. Fearing that would the end of his career as a hack at the bank, he (8) (open) it. It (9) (be)a request from the US government, asking if he (10) (want) ajob as a security advisor.Rather than taking a job as a government employee, Hans Meier (11) (see) the opportunity to make a successful business out of acomputer security protection. Raincoat Software (12) (be) born.Since then, the company (13) (employ) over 50 ‘security expert’ - in other words, people write a similar background to ourfounder. We (14) (help) over 300 large companies andgovernment departments and are now a $100 million a year business.But did the US government think it (15) (take) a risk by employing Hans Meier all those years agoThe answer they (16) (give) then is still the company’s motto today:’Better safe than sorry’.Write about the past3 write a short piece (100 words approx) about a turning point in yourlife, work or studies: a moment when you decide to pursue adifferent route from the one you had up to that point. Use thefollowing to help you.1 What you were doing before that?2 What happen to change your life/3 What happen next?4 What happens when companies merge or acquire other companieslook at the table below and make notes.Opportunities threatsEmployeesShareholdersCustomersSuppliers5 In December 2009 Oracle, the world's second largest business software applications provider, took over PeopleSoft, the third largest. Read the letter that the CEO of PeopleSoft, Dave Duffield, wrote to his employees.1 Does he think the takeover will benefit employees or not?2 Which of these adjectives best describes his feelings about the takeover?bitter / resigned/angryThis is a sad day for me, and I'm sure; an equally sad day for you.It is now clear that Oracle will acquire our company. Over the past few weeks, our independent directors met with individual stockholders to get their views. We were told during these conversations that they believe Oracle's $24 wasn't adequate and did not reflect peopleSoft's real value. It become clear to us that the vast majority of our stockholders would accept $26.50 and Oracle was willing to pay for it.You should know, and I hope you would expect, that I am deeply saddened by this outcome. We have come so far under such trying circumstances over the past eighteen months, and especially the past two and a hall' months. PeopleSoft had gained significant momentum in all areas of our company, including with customers, prospects, and in the financial community.Over the next few weeks, we will be working with Oracle to ensure that you get answers to as many questions as possible that you have. I believe some of you will find interesting opportunities at Oracle, others will take your talents and work elsewhere the area that you live, while another group may have difficulties finding rewarding job experiences. It is to this last group that I offer my sincerest apologies for not figuring out a different conclusion to our 18-month saga.I know it is little comfort, but I am extraordinarily proud of what we have accomplished over the past 17一plus years, and longer in the case of JD Edwards.And I am even prouder of you for your perseverance and teamwork over the past eighteen months.I make a final request.And that is to continue our work with our heads held high.Whether it's serving customers, building products or working on internal operations, 1'eopleSoft and the people at peopleSoft have built their reputation as a company with class.Sincerely,DaveThe peoplesoft takeover1 2.1 Listen to two accounts of the takeover by a commentator and an industry analyst, both close to the takeover. What are the main differences in the working environment and the way employees were rewarded at the two companies?2 2.1 Listen again and answer the questions. Por each question (1-6), mark one letter (A, B or C) for the correct answer.1 What is said about how consultants are deployed in big IT consulting companies?A They are given jobs with a lot of responsibility.B They are often expected to learn on the job.C They only work on projects where they have proven experience.2 What does the commentator say about salaries at PeopleSoft?A At least the company was open about its pay policy.B They were at the market rate for the job.C They were unacceptably low.3 How did employees feel about their CEO, Dave Duffield?A That he respected them and looked after them.B That he was ready to leave the company.C That he developed good software applications.4 What does the commentator imply happened after the merger?A The company's reputation sufferedB People grew to respect the new CEOC A lot of people lost their jobs.5 How does the industry analyst defend the company's growth strategy?A He says size is very important in this industry.B If Oracle hadn't taken over PeopleSoft, someone else would have.C He says it will make them the biggest company in the sector.6 How does he explain the differences in company culture?A The two CEOs had a different philosophy.B The two companies were involved in different types of business.C There was no real difference.A prase releaseYou work in the press office of an insurance company that has recently taken over another company. Since the take-over there have been some negative reports about it. You decide to put out a press release. Include the following points.·Explain the business reasons for the take-over (to compete with other big insurance companies; to rationalise staffing)·Express your enthusiasm about the future opportun ities for the merged company.·Thank all the employees for their support.·Reassure people that there won't be major job cuts.Begin like this:PRESS RELEASEInsure COLast month Insure Co was pleased to announce the acquisition ofABC Insurance. The new company brings together two leading insurance providers to form the world's third largest insurance company…4 Read this extract from an article in Business Strategy magazine. Where do these four types of organisation belong in the text?stock brokers restaurants oil companies banksorganisational cultureRapid feedback and Low risk High risk Reward Work-hard, play-hard Tough-guy macho Slow feedback and culture cultureReward Process culture Bet-the-companycultureA of attempts have been made to categorise the organisation and culture of different companies, but only two things seem certain: 1)that many different cultures and types of organisation can exist within each company一and 2)that the activity and sector play a crucial role in determining how work is organised. Deal and Kennedy recognised this when they proposed four different types oforganisational culture: Work-hard, play一hard culture tends to apply to companieslike software developers or (1) which need to react quickly to changing circumstances and fo work of a high tempo. Creativity often plays an important part in their work so they tend to be organised in a project-based way grouping people in teams to solve particular tasks. Tough一guy macho culture concentrates power around key personnel,but it will also devolve a lot of responsibility to the individual and emphasise decisions that affect the present rather than the future. Examples are (2) sports teams, police, the military Process culture applies to companies which have strict hierarchies and strict job roles, such as insurance companies (3) and public services. Strategy and direction seem to take second place to organisation and so hey are often, maybe unfairly, associated with plodding and bureaucracy.Bet-the一company culture may also be present in companies with a hierarchical structure, but long-term planning and investment, involvinghigh risk, is also a key feature, so direction and goals are generally clearerExamples are aircraft manufacturers and (4)5 Describe an organisation you know or have worked or studied in.1 How many people worked there?2 What was its business/ speciality?3 How was it organised?4 How would you describe the culture?Did it fall into any of the categories described above In what waysAn employee survey6 Look at this survey from the same edition of Business Strategy magazine. Mark the six items that are most important to you (1 is the most important).I prefer an organisation which emphasises:A Individual responsibility and empowerment of employeesB Teamwork and consensusC Clear lines of reporting and areas of responsibilityD Quick decision-taking and actionE Long-term, careful planningF Creativity, innovation and taking risksG Clear and consistent proceduresH Job securityI Customer satisfactionJ Measurable resultsK Employee welfareL Financial reward for employees M Non-financial rewards (training, development)N Informal relationships between staff and management。

商务英语写作教程(第三版)课件：Orders and Supplies

We look forward to the arrival of our order in time.
Faithfully yours
Dear Sirs, Re: Order of Cashmere Sweaters
We thank you very much for your quotation of 15 February and the sample sweaters. We find both quality and prices satisfactory and are pleased to place an order with you for the following:
Dear Sirs
We are delighted to inform you that your sports supplies have found a steady market here. Please ship us the merchandise according to the following requirements:
We are arranging for the establishment of the relative Confirmed Irrevocable Letter of Credit through the bankers and shall inform you by fax as soon as it is opened.
1) Thank you for your letter of Feb. 14, sending us pictures of mechanical equipment. We find your quality and pattern satisfactory and would like to place an order for the following item.

国际商务英语教程第三版课后答案

Lesson 2II1.In recent years, as the country’s vigorous economic development hasfacilitated its foreign trade, its total export and import value between 193 and 2003 increased by 20%, as compared with only 7.5% between 1982 and 1992.2.The greatly improved communications and transportation resultingfrom technological progress have speeded up the movements of merchandise, personnel and information between different countries and lowered operating costs, thus bringing about the rapid growth of international business.3.Today fewer restrictions on the cross-border movements ofmerchandise and services imposed by governments of all countries enable these countries’ residents to have access to goods and services at lower prices and make it possible for domestic enterprises to raise efficiency because of foreign competition.4.In order to support and facilitate international business, companies andgovernments have developed relevant services such as the establishment of bank credit agreements, the conclusion of clearing arrangements and the enactment of the international postal agreement, thus ensuring the successful handling and growth of international business.5.Under the pressure of increased foreign competition, in order tomaintain competitiveness and seek survival and development, companies have to extend their operations to international markets, respond to foreign sales opportunities and vigorously increase their international business.Lesson 3I.1. Large increase in industrial and agricultural production in manycountries and regions2. Lead to industrial countries’rapidly rising demand for food and rawmaterials3. The import volume of industrial products that has increased 15 times4. A drastically/sharply increased demand for agricultural exports fromdeveloping countries5. A decrease in the demand for natural raw materials such as cotton andnatural rubber.6. The development of the production of synthetic substitutes and anincrease in their output.7. Contribute to the industrial development and economic growth ofdeveloping countries8. The important beneficial effects that international trade has on theeconomic development of all countries9. be conducive to the development of less developed countries’manufacturing and production of manufactured goods.10 stimulate and facilitate the international flow of capital betweendeveloped and developing nations11. The vehicle for the transmission of new technology and newmanagerial skill12. The less developed countries that have reaped major benefits frominternational trade.13. The relationship between international trade and long-run economicdevelopment14. Absorb advanced technology from developed nations at a faster rate. II.1.The emergence and development of international trade has promotedthe normal operation and constant expansion of all countries’ process of reproduction, raise their levels of productive forces, contributed to the internationalization of production and capital and brought about the economic development in other fields.2.Focusing on the effects of exports on employment and income,Keynes and his followers hold that a trade surplus can expand means of payment, lower interest rates and spur a price increase and investment, thus contributing to the alleviation of a country’s domestic crisis and an increase in employment.3.Some other economists believe that the emergence and developmentof international trade can expand commodity markets, promote technological progress and an improvement in the process of production, spur an increase in output and contribute to a change in the structure of investment, thus leading to the development of the entire national economy.4.The development of foreign trade achieved by developing countriesbrings about an increase in foreign exchange earnings and the introduction/ importation of advanced/ up-to-date foreign technology, which plays an important role in making good these countries’shortage of capital and promoting their technological progress.5.In the past years, along with absorbing foreign capital, China hasspared no effort to develop its foreign trade, imported large quantities of precision machinery and equipment and sophisticated technology, exported various kinds of industrial and agricultural products, thus greatly contributing to economic development and the achievement of socialist modernization.Lesson 4 II1．Nontariff trade barriers，which refer to the protectionist measures characterized by quantitative import restrictions，are used by developed countries and some developing countries to interfere with and impede the free flow of merchandise and services be．tween nations．2．Since the mid．1970s，as a result of the outbreak of the global economic crises，accompanied by the intensification of contention for international markets, the developed countries have been forced to resort to nontariff trade barriers designed to restrict imports, in an attempt to overcome their difficulties．3．Like tariff trade barriers，nontariff trade barriers have the effects of restricting imports and bringing about price increases in the domestic market of an importing country，thus imposing a heavy burden on the people of Western developed countries.4．In recent years, some trade policies and regulations carried out by the United States have discriminated against China and imposed severe restrictions on some of its exports to the United States．5．It is likely that in the future the United States and other Western countries will still impose restrictions 011 the exports of China’s textiles and other labor—intensive products，to which China will strongly(decidedly)0biect．Lesson 5II1.In order to move efficiently the goods to importing country, the exportfirm must perform three essential functions involving a series of activities in the export transaction.2.Before an export transaction is carried out, the exporter must eitherconduct a check on the new customer’s financial and credit standing through an international credit report or revise the old customer’s credit standing and payment record.3.As an important component of the export process, the exporter andimporter negotiate the sales terms and conditions, the obligations of both parties, and other terms of the sales contract.4.An agreement that the exporter and importer have entered into onsales terms and conditions becomes a binding contract, which is a firm commitment that is acceptable to both buyer and seller after it is confirmed by both parties in writing.5.In the whole export process, the importer is often required to obtain animport license and sometimes also a foreign exchange permit in order that the goods conform to the importing country’s import regulations and smoothly reach the importer.Lesson 6II1．A sales channel in international trade refers to the process of circulation in which goods flow from a country’s producer to the foreign ultimate customer or user and to the intermediary commercial establishments through which title to goods is transferred．2. In the process of international commodity circulation，whether a saleschannel is unimpeded and highly efficient or not directly affects the turnover rate，profit and market share of goods．3．Acting as the export sales department for many manufacturers，an export management company either purchases goods directly from manufacturers and then resells them overseas for its Own account Or operates on a commission basis．4．Acting as an independent sales agent on a case-by-case basis, an export trading agent on a case-by-company performs a sourcing or wholesale function between buyer and seller without assuming any responsibility to either party in a transaction．5．Local distributors in the host country are used by many manufacturers as a sales channel to facilitate foreign sales，since they are familiar with the host country’s market situation and its social and economic environments and are able to carry out the best market strategy and manage after-sale customer service．Lesson 7 II1. Trade terms are used to specify the structure of export prices and thedivision of responsibility and liability between the seller and the buyer with regard to procedures, cost and risks that are involved in delivering goods to the buyer by the seller.2. Under the CIF term, the seller must also provide a complete set ofshipping documents including transportation and insurance documents at his own expense.3. If we conclude business with you on CFR basis, how much can youreduce from your CIF price so that we can make a comparison (…so that we can compare them)4. Will you please make us an offer for Forever Brand Bicycles 26”?Please quote your lowest CIF New York price based on a minimum order of 10,000 units.5. We can make the following offer:Article: HL 302 Drawer LockPrice: at U.S. $5 per piece EXW ShanghaiAnnual minimum order: 100,000 piecesPacking: in cartonsPayment: by irrevocable L/C available by sight draftDelivery: 60 days after receipt of L/CRevision 1IV.1.In 1980, the average annual growth rate of low income developingcountries’GDP was 5.9 percent, as compared with 3.5 percent of middle-income countries and 1.4 percent for industrialized countries.2.The completion of this railroad and its opening traffic will contributeto the expansion of economic exchange between China’s southwesternregion and its coastal region and the economic development and prosperity of the country’s entire southwestern region.3.The economic situation of this less developed country resulting/arising from the drastic/ sharp decrease in foreign market demand is characterized by a substantial decline in exports, the reduced industrial and agricultural production, a drastic increase in unemployment and an enlarged payments deficit.4.As the management of this large supermarket realized that theemployees were most familiar with/ were well aware of the problems in business management, it decided to rely more on them rather than on a few managerial personnel in improving the enterprise’s business management.5.The renowned/ well-known economist stated at a symposium thatprivate enterprises could play an important role in the country’s economic construction by virtue of their large numbers of business units and personnel scattered all over the country and their enormous capital and facilities.6.In 2004 the huge U.S. current account and budget deficits and theselling of U.S. dollars in large amounts in international financial markets brought about the continuous devaluation in the U.S. dollar relative to other currencies.7.The foreign exchange regulations recently issued by the financialauthorities of that Asian country are designed mainly to crack down on foreign exchange speculation and stabilize foreign exchange markets.8.At that time, the top executives of many large U.S. companies stressedthat the restrictions imposed on the exports of high-tech products to China by the U.S. government caused/did great harm not only to China but also to the U.S. economy.9.In late 2003, the former Vice Minister of the Ministry of ForeignTrade and Economic Cooperation held the post as dean of that university’s School of Management on a full-time basis.10.As the United States has restricted some of the European Union’sagricultural exports to it, it is likely that the European Union will retaliate by imposing restrictions on the imports of some agricultural products from the United States.11.As a result of the rapid development of the Chinese economy, China,which has a population of 1.3 billion and makes up about one-fifth of the world population, accounts for an increasingly large share in the consumption of goods and products in the world ranging from aluminum to washing machine.12.In the all of that year, at a meeting held in New York, the U.S.Secretary of State and the Chinese Foreign Minister discussed a series of important bilateral and international issues, focusing on China’s accession to the WTO.13.Since China’s resumption of its legitimate seat at the United Nations,it has had access to loans from the World Bank used to finance the important projects in its economic and cultural construction.14.A s a high-tech enterprise producing sophisticated products, the jointventure has access to preferential loans in both the domestic and foreign currencies so as to ensure the funds needed for the development of its production.15.T hat year, at the U.N. General Assembly, the representative of thatdeveloping country strongly objected to the proposal made by a few developed countries designed to discriminate against the developing countries in the field of international trade.Lesson 81.In export trade/ in exporting, railroad transportation, which ischaracterized by large shipments and high speed of transportation and is not subject to seasonal changes and climatic conditions, can be undertaken/ conducted regularly, systematically, accurately and throughout the year.2.Air transportation, which ensures the quick and punctual arrival at adestination of goods of small size, light weight and high value as well as those of timeliness, has accounted for an increasing share in the transportation in international trade.3.The insurer is obligated to compensate for a total loss or partial loss ofor damage to goods incurred in an accident to the carrier in the process of transportation in international trade.4.The insurer is not obligated to compensate for any losses or costsaccounted for by decreases in the prices and delays in the transportation of goods insured in the process of international air transportation.5.The departmental manager of an exporting firm, who is acquaintedwith shipping and insurance maters, arranges for shipping and insurance of export goods after receiving an order for goods from abroad.Lesson 91.In export transactions/ in exporting, the export firm is required topresent various documents issued/ made out by itself and other units or government agencies, which represents the partial fulfilment of export contractual obligations.2.A commercial invoice, which is a list of delivery sent/ issued/ madeout to the importer by the exporter and with which the latter receives payment from the former, is the major document for the delivery of goods and clearance of accounts between the seller and the buyer.3.An ocean bill of lading, a document issued by the captain or an agentof the carrier, certifies the receipt of the specified goods and ensures the shipment of them to the named destination and the delivery ofthem to the consignee.4.Special inspection certificates are those issued by the commodityinspection agency after its inspection and identification of the content of containers or means of transport in the shipment of import and export goods.5.The adoption by the customs of the importing country of differentpolicies toward and different kinds of tariff treatment for imports from different countries is based on a certificate of origin, which is designed to certify the place of origin or production of the merchandise. Lesson 101.The choice of the international commercial terms of payment dependson such factors as the burden of funds, market conditions and costs and procedures as well as the credit standing of the opposite party in the transaction.2.For the exporter, letters of credit are the most favorable term ofpayment except for cash in advance, under which he ordinarily can receive payment if he presents proper documents to a specified bank in the exporting country.3.With the issuance of a letter of credit, payment must be made by thebuyer when proper documents are presented by the seller, but since the seller sometimes fails to comply with the terms of the contract, the buyer should assume the seller’s credit risk.4.A bill of exchange is a document drawn by the exporter which ordersthe importer as the drawee to make an unconditional payment of a certain amount of money to a specified payee either immediately or within a certain period.5.Cash in advance is the most favorable term of payment for theexporter, for sine he can receive payment before getting the goods ready for shipment, he hardly needs to assume the buyer’s credit risk and can complete the transaction without need of investing any funds.。

商务英语3阅读16篇.docx

Unit 1 A New JobFive Ways to StayEnergized with ColleaguesWe all have those days when all we want is to crawl back in bed for a few more hours. Unfortunately, few of us have that luxury. The following hints may help you stay energized, or at least get you going until you can make the time for rest.•Engage in a quick conversation with high-energy colleagues. Their positive energy may refresh you. Just be careful not to drag them down!•Snack more! Having a healthy snack on hand, like a granola bar or fruit can help your blood sugar levels and may provide a healthy boost of energy. However, moderation is key! Overeating will do the opposite and drag you down!•Exercise. If you know that your schedule does not allow for a visit to the gym today, find a way to move around during your day. Instead of sending an email to your co-worker, walk to her desk or just take the stairs today, even though you're tired. People who exercise get more restful sleep and often feel more energized than those who don't.•Drink water. "Hydration is critical； says Steven Masley, medical director of the Pritikin Longevity Center in Aventura, Florida. The majority of your body is made of water. "If you don't hydrate, you're going to feel tired."•Plan a vacation. Whether you leave town fbr a day or fbr a week, having something fun you've been looking forward to will excite you and stimulate energy.和同事一起保持充分精力的五种方法我们都有那么儿天，最想做的事儿就是可以多在床上赖上几个小时。

新编剑桥商务英语(BEC 中级第三版)Module 2

Module 2 第二单元2.1 Business Topic Company Benefits 商务话题篇公司福利三、Vocabulary: Benefits and incentivesbenefits n. 福利incentive n. 奖励job title 职衔，职位，头衔training and staff development 培训和员工发展good salary 可观的收入pension n. 养老金flexible working hours 弹性工作时间，灵活的工作时间opportunities to travel 旅游机会opportunities for promotion 升职提拔机会days off 几天短假company car 公司配（给的汽）车too good to be true 好得令人难以置信client service executive 客户服务主管take… with a pinch/grain of salt 对…将信将疑，对…不完全相信old and established 历史悠久resources director（human resources director的简称）人力资源部经理qualification n. 资格temp n.（temporary/temporary worker的缩略语）临时员工incumbent programme 在职员工培训课程，岗位培训课程human resources 人力资源promote from within 提拔内部员工take on 接受，招聘intake n. 从外部吸纳招收的员工project manager项目经理grow and maintain customer relationship发展和维持客户关系canteen n. 食堂，餐厅head office n. 总部，总公司brainstorming n. 自由讨论，头脑风暴，集思广益breakout n. 突破encompass vt. 包括，包含sales and marketing 销售和市场营销research and development and manufacturing 研发和生产perk n. 好处，额外津贴，外快final salary pension scheme 按最终薪水给付的养老金计划budget n. 预算non-cash reward 非现金形式的奖赏once-in-a-lifetime adj. 千载难逢的，令人难忘的career goal 职业目标senior management 高层管理人员longevity n. 长寿，长命；寿命for the long haul 长远地Xerox 施乐公司（财富500强公司之一，总部所在地美国，主要经营办公设备），施乐（商标名，美国办公设备制造公司）；影印，静电印刷品Global Services环球服务公司Uxbridge 欧克斯桥镇（位于伦敦西郊的一个小镇）Benefits and incentives 福利和奖励Employee Benefits 员工福利1. Legally Required Benefits 法律保障的权利Social Security社会保障Unemployment Compensation失业补偿Worker s’ Compensation 工伤赔偿2. Retirement-related Benefits与退休相关福利Pension Plans 退休金计划3. Insurance Related Benefits 与保险有关的福利Health Insurance健康保险Life Insurance 人寿保险Accident and Disability Insurance 意外事故和伤残保险4. Paid Holidays and Paid Vacations带薪公假和带薪休假5. Others 其他福利Local Conveyance Allowance交通补贴Housing Allowance 住房补贴Meal Allowance伙食补贴Holiday Bonus旅游津贴Incentives 奖励措施二、2.11.●an impressive job title显要的职衔●training and staff development 培训和员工发展● a good salary可观的收入● a pension养老金●flexible working hours灵活的工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●days off and long holidays短假和长假● a company car公司配车2.参考词语和表达：new-hire training新员工培训orientation新员工培训，迎新会vocational training/ professional training职业培训management training管理培训develop a good training programme to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs seem to view employee training and development as more optional than essential…a viewpoint that can be costly to both short-term profits and long-term progress.许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。

体验商务英语四第三版Unit2：Diego Della Valle...课文预习课堂汇报内容

Diego Della Valle: Italian atmosphere is central to Tod’s global expansion迪戈•德拉瓦尔:意大利氛围是Tod全球扩张的核心It is not too difficult, in the high-ceilinged elegance of Palazzo Della Valle on the Corso Venezia in Milan, to be seduced by the charms of a certain kind of Italian lifestyle. Here is the headquarters of Tod’s Group, which has become a powerhouse in the marketing of that vision to the world’s wealthy and discerning.在米兰威尼斯大道(Corso Venezia)上的德拉瓦莱宫(Palazzo Della Valle)，天花板高高的、优雅的房间里，被某种意大利生活方式的魅力所吸引并不难。

这里是Tod’s集团的总部，它已经成为向世界上富有和有眼光的人推销这一愿景的一个强大力量。

The atmosphere is deliberate: where some Italian fashion houses have expanded ever further into the realms celebrity and glamour, Tod’s is anchored as firmly as it can be to its family roots and traditional, hand-made, century-old heritage.这种氛围是有意为之的:在一些意大利时装公司不断向名人和魅力领域扩张的时候，Tod’s却尽可能地牢牢地扎根于它的家族根源和它传统的、手工制作的、有百年历史的遗产。

新编剑桥商务英语（高级）第三版2.2-2.3

新编剑桥商务英语（高级）第三版2.2-2.32.2Presenting factsFalling shares1.Read these two documents: a short article from a financial newspaper and a pre-Christmas advertisement from Kaptoys. What kind of company is it? What's the problem for Kaptoys?KaptoysChecking off your kid's Christmas wish list? Perhaps we can help. No-one stocks a bigger range of toys.Shares in Kaptoys fell again today by 2% prompting speculation that the company will post poor profits for the second quarter running. The fall would be in line with other high street retailers who have all reported quieter sales than normal for the period.2.Listen to the short speech by Sheila Kaplan, CEO of Kaptoys, to her Business Development department. Complete the notes on her instructions.Meeting with: Sheila KaplanDate Thursday 17 Aprilprogress with 3-year plan （1）Consequence （2）Action proposed: （3）Details to note: （4）Presenting facts3.After a month's research the Business Development team meet again to present their findings. Work with a partner. You are each going to prepare a presentation. ·Student A, look at the notes on the company on page 23 and prepare to presentit ·Student B, look at the notes on the company on page 127 and prepare to present it ·Before you make your presentation, look first at the language box below. Use and phrases that you find useful. 13emember that you are just presenting facts and not trying to sell something.Presenting factsOK. If everyone is ready, I'll begin./Shall we begin?/Shall we get started?I'm going to describe/present/explain/give you some information about…Please interrupt me if there's something that's not clear.Please leave your questions until the end and I'll answer them thenI'd like to begin by (saying/describing/explaining)…There are two/three/four key points to note about.，.Firstly…Secondly…a nd finally…It's also worth noting that…So, I think I've covered the main points.So, to sum up,…I'd like to invite your questions now./So, are there any questions?So, (if there aren't any more questions) I'll end there.171anks for your attention.Student ACompany name: Wheels Times 2Company type: Limited company, equal shares owned by two directors Date established: 1989Turnover: ￡24 million per yearNumber of employees: 65Main products: Children's and adults' bicycles; cyclingaccessories;cycling holidaysLocations: Sixteen retail outlets in major cities across the UK; goodInternet presence, with growing on-line sales Brief history: 1989-two mountain bike enthusiasts open shop in Manchester1992-voted best bike shop in UI< by Mountain Bike magazine1994-three new shops in London, Cardiff and Birmingham 1998-extends range, five new shops2000-offers cycling weekends and holidays2001-launches online bike shop2004-online sales hit￡lm mark2006-seven new shopsCore competencies: Technical knowledge of bicycles; customer serviceFinancial situation: Positive cashflow; good profit margins; quite high debtfrom recent investment in new shop premises Market prospects: Good. Cycling increasingly popular and bikes increasingly sophisticatedMarket price: Probably high4.Discuss which of the two companies would be a better acquisition target forKaptoys.2.3Speaking Test: Introduction and Part OneThe Speaking Test has three parts and lasts about fourteen minutes. For this part of the test you will be with at least oneother candidate (and sometimes two). It carries 25% of the total marks. Each part tests a different speaking skill.Exam SuccessFourteen minutes goes very quickly. Make sure you use every opportunity to take the floor and interact with the other candidate and the examiner, while respecting their right to do the same.Part Speaking task Grouping Length1 Talking about yourself One-to-one About 3and expressingOne-minute presentation on a2 business theme (choice of three) Individual and About 6 minutesfollowed by questions from other pairworkcandidates3. Discussion of a business scenario pairwork About 5 Minutesfrom promptsPart 1: tests your ability to have a conversation about yourself (past, present and future) and to give opinions on general topics.Part 2: tests your ability to organise, present and discuss information and ideas.Part 3: tests your ability to interact in a business context, using appropriate functional language (agreeing, making suggestions, justifying, etc).Part OnePart One should be a relaxed conversation. You can prepare by thinking about what to say about your studies, work, ambitions, interests and where you live. You can also learnidiomatic phrases for giving opinions, agreeing and disagreeing, etc. Talking about yourself and your workThese are questions the examiner might ask you in the first part of the Speaking Test. Match each question (1-8) with one of the answers (A-H) below.1 What do you like doing in your spare time? H2 Wh at do think of…as a place to live?3 What are you planning to do after the course?4 What kind of course is it?5 How would you describe your working environment?6 Tell me a bit about the company.7 What is your role exactly?8 How would you feel about working until you're 70?A We provide…services to the…industry.B I'm going to apply for a job with…C It's a tour-year degree course.D I like it, but I miss my home town.E It's quite relaxed/informal/traditional/dynamic.F I work as a junior manager/a trainee.G I'm not really sure it's necessary.H My main interests are keeping fit and traveling.Expressing opinions2 Discuss the points below with your partner. Use the phrases on page 130 to help. ·Do you think it's better to work for a big organization or a small company?·Can management of people be learned, or is it a natural quality?·What do you think will be the really big growth areas of the economy over the next fifteen years?3 Use these examiner's prompts to simulate Part One of thetest. Work with a partner and take it in turns to play the roles of examiner and candidate.Interview 1After general introductions, ask the candidate aboutwhere they live, focusing on:.the main industries of the town.employment opportunities.their opinion of the transport infrastructure.if they would prefer to live somewhere elseInterview 2After general introductions, ask the candidate aboutwhere they want to work in the future focusing on:.skills and training needed for the job.career prospects.rewards of the job (financial and non-financial).their opinion of the prospects for this sector。

英文报刊国际商务阅读(第三版)Unit (12)

英文报刊国际商务阅读（第三版）
Logo
Company
Chinese Name
Industry
Headquarters
Wal-Mart Stores, Inc.
沃尔玛公司
retail
Bentonville, Arkansas, US
The Home Depot, Inc.
家得宝公司
retail
Atlanta, Georgia, U.S.
HewlettPackard Company
惠普公司
computer hardware computer software IT services IT consulting
Palo Alto, California, United States
英文报刊国际商务阅读（第三版）
II.The following paragraph is a brief introduction of the magazine Bloomberg Businessweek. Fill in the blanks with the words given. Change the form where necessary.
英文报刊国际商务阅读（第三版）
9. the Administration: 当局 the Obama Administration奥巴马当局，奥巴马政府 10. enforce: vt. 强制执行 It isn't always easy for the police to enforce speed limits. 警察强制执行限速规定，并不总是很容易的。 Troops were sent into the area to enforce the treaty. 军队被派往该地区确保条约得到执行。 11. hawks: n. 鹰派，强硬派 doves: n. 鸽派，温和派 12. AFL-CIO: American Federation of Labor and Congress of Industrial Organizations 美国劳工联合会与产业组织会议 13. American Manufacturing Trade Action Coalition: 美国制造业贸易行动联盟 14. auto: automobile 的缩写，汽车 auto parts汽车零件 auto maker汽车制造商

商务英语阅读(第三版)Chapter 2.products and pricing ppt

Wal-Mart began selling the product for a very low price and the super-cheap gallon jar cannibalized Vlasic’s other channels and shrank its margins by 25%. When Vlasic asked for pricing relief, Wal-Mart responded by refusing an immediate price increase and reviewing its commitments to the line. Vlasic had filed for bankruptcy. The crucial disparity is in strategic perspective. Vlasic used a short-term sales strategy. Nike, on the other hand, positioned itself for the long term. With scanner data, managers can see that price reductions coincide with sharp increases in sales to consumers. Changes in consumer behavior; diluted brand equity; competitive response. This difference can be ascribed, in part, to the fact that weekly data recognize increases in purchases but ignore subsequent competitive price reactions and changes in consumer behavior. Nonetheless, the increased availability of short-term data dramatically affects perceptions of the value of promotions.