BBC步入商界09-解释工作(文档1)
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)之欧阳歌谷创作
步入商界欧阳歌谷（2021.02.01）Lesson 1 Introducing Yourself(第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward see s a new product:"Big Boss".GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post. 杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯：谢谢。
CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫·哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮·罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫·哈里斯：今天上午真冷。
BBC步入商界(原文+翻译)[1]
![BBC步入商界(原文+翻译)[1]](https://img.taocdn.com/s3/m/dfafaec8e518964bcf847cd6.png)
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)
步入商界Lesson 1 Introducing Yourself (第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward sees a new product:"Big Boss". GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯：谢谢。
CLIVE HARRIS: G ood morning, Jenny. Good weekend?克莱夫·哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮·罗斯：非常好，谢谢。
CLIVE HARRIS: I t is cold this morning.克莱夫·哈里斯：今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮·罗斯：是的。
经典商务英语-BBC步入商界 教材
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
步入商界(翻译)
步入商界目录步入商界1-自我介绍步入商界2-如何使用电话步入商界3-约会步入商界4-接受访问者步入商界5-描述公司产品步入商界6-为旅馆作安排步入商界7-暂住在旅馆步入商界8-带人参观公司步入商界10-重订计划和安排步入商界11-分析竞争对手步入商界12-商业信函和介绍步入商界13-商业旅行步入商界14-赠送产品步入商界15-招待参观者步入商界16-产品与服务抱怨步入商界17-产品与价格比较步入商界18-价格谈判步入商界19-交付谈判步入商界20-达成交易步入商界1-自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮．罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
(整理)BBC步入商界原文+翻译.
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
BBC步入商界(原文.翻译)
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
步入商界BBC商务英语中英文Le...
外贸英语步入商界8-带人参观公司(文档1)edward green: phil, thanks for coming. 爱德华．格林：菲尔，谢谢你的来访。
phil watson: i' m sorry i' m late. 菲尔．沃森：对不起，我迟到了。
edward green: no problem. 爱德华．格林：没关系。
phil watson: the traffic was very bad. 菲尔．沃森：交通太糟糕了。
edward green: you have been here before, haven' t you? 爱德华．格林：你以前来过，对吧?phil watson: once. a very short visit to don bradley' s office. 菲尔．沃森：来过一次。
就用很短的时间参观了一下堂．布拉德利的办公室。
edward green: perhaps i could show you around after the meeting. 爱德华．格林：或许会后我可以带你四处看看。
phil watson: yes, please. 菲尔．沃森：好，有劳了。
edward green: i' ll give you the guided tour. 爱德华．格林：我会带你参观的。
clive harris: thanks for going to southford components yesterday. 克莱夫．哈里斯：谢谢你昨天亲临southford components。
don bradley: it was no problem. 堂．布拉德利：没什么。
clive harris: i want to keep derek working on big boss. 克莱夫．哈里斯：我想要德里克不要停下“大老板”。
《步入商界》Unit 9 解释工作
Unit 9 解释工作CLIVE HARRIS: Can I get you a cup of tea or something?克莱夫．哈里斯：给你拿杯咖啡或别的?MS WONG: No, thanks, I' m fine.黄女士：No，谢谢，不用了。
CLIVE HARRIS: Please have a seat.克莱夫．哈里斯：请坐。
Well, Sally, you' re seen the company. You' re seen our products.萨利，你参观了公司，也见过了我们的产品。
What do you think?你认为怎么样?MS WONG: You have a wide product range, but they' re all dependent on the same chip technology.黄女士：你们的产品样式很多，但都依赖同样的芯片技术。
I think we may be able to supply you with some of the necessary circuitry我认为，我们可以为你提供必要的电路元件...but,of course, we need to speak further about this.……当然，我们还要就此再深入交谈。
CLIVE HARRIS: Well, thanks for coming in.克莱夫．哈里斯：噢，谢谢你的来访。
MS WONG: It has been most interesting.黄女士：这次参观很有意思。
DEREK JONES: This is the latest prototype.德里克．琼斯：这是最新的模型。
PHIL WATSON: How does it work?菲尔．沃森：怎么用？DEREK JONES: Say something to the boss.德里克．琼斯：对“大老板”随便说点什么。
BBC步入商界要点
Unit 1 introduce yourself 自我介绍GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thanks詹妮．罗斯：谢谢CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫．哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮．罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫．哈里斯：今天上午真冷。
JENNY ROSS: Yes. V ery cold.詹妮．罗斯：是的。
真的很冷。
CLIVE HARRIS: Good morning, Geraldine.克莱夫．哈里斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Mr. Harris. Your newspaper and your post. 杰拉尔丁：早上好，哈里斯先生。
这是你的报纸和信件。
CLIVE HARRIS: Thank you very much.克莱夫·哈里斯：非常感谢。
JENNY ROSS: Good morning, Kate.詹妮．罗斯：早上好，凯特。
KATE MCKENNA: Good morning, Jenny. How are you?凯特．麦凯纳：早上好，詹JENNY ROSS: I'm fine, thank you.詹妮．罗斯：很好，谢谢。
BBC步入商界脚本-unit-9-SCRIPT
EXPLAINING HOW SOMETHING WORKSCan I get you a cup of tea or something?No, thanks, I'm fine.Please, have a seat. Well, Sally, you've seen the company. You've seen our products. What do you think?You have a wide product range. But they're all dependent on the same chip technology. I think we may be able to supply you with some of the necessary circuitry. But, of course, we need to speak further about this. Well, thanks for coming in.It has been most interesting.***This is the latest prototype.How does it work?Say something to the boss.Like what?Anything. There's a microphone in Boss's ear, and it will recognize certain commands. It records what you say and stores it. When it hears the trigger word, it plays it back.I'm sorry, could you repeat that? I don't understand what you mean by trigger word.Okay, I'll try to explain it more simply. We can programme the Boss to say something like "I don't want problems, I want solutions". And we dothat like this. You press his nose and that activates the voice card. Then you say the phrase: "I don't want problems, I want solutions". Then you press the nose again.Why do you do that?You do that in order to stop the recording. Then you select your trigger word.What is that?The trigger word makes the Boss speak. Every time he hears that word, he will say "I don't want problems, I want solutions".So, let me clarify this. Each time the Boss hears the trigger word, he'll repeat the phrase.Exactly. So give him the trigger.Okay. The trigger can be the word "problems".Fine. Say it in his ear, then.Problems.Okay, now say a sentence with the word "problems" in it.Excuse me, Big Boss, I'm having some problems with the project. Problems! I don't want problems, I want solutions.Brilliant! How is it powered?You'll enjoy this: light energy. It won't need new batteries. Both the eyes contain photo-sensitive cells which absorb the solar energy. These cells then power the motors located here under each arm. Now, as everybodyknows, when you have this kind of configuration, there is ...Sorry, Derek would you mind explaining that in another way?Sorry. I'll keep it simple. The important thing is that this is a major breakthrough. All the toys will represent the very latest in technology.I can see that. It's very impressive.Thanks, Derek.Thanks for the demonstration.Any time.***Tell me, do these toys work?These? Yes.How old are they?Some of them are Victorian. No microchips in these, all clockwork. But some of them are quite ingenious. Look at this one for instance. A young violin player.It's very beautiful. How does it work?Well, you just wind it up. And off he goes. My grandmother played with some of these when she was a girl. And my father collected clockwork toys.They are very clever.But not very safe. Look at the sharp edges on this one. Very dangerous and it's covered with lead paint.Tell me, how does this work?***I've pressed "Return" and nothing happens.I've tried that.How can I get out of the programme?Just a second. Could you speak more slowly, please? Right. Let me try. "F1" then "Return", yes. And then press "Escape".That's it. Thanks.***Let me show you how products are market researched.You see, all products go through the same, basic process. They start as an idea. Every month, a management committee looks at all the new ideas and they put development money into some of them. Let me show you an example. Take this product-- Friendly Fish. The idea came from a freelance designer. A management committee looked at the designs and they liked them. Follow me. They asked the development team how much it would cost to manufacture the product. And they asked the Marketing Department two questions: 1. Who is the target market for Friendly Fish?2. How big is that market? We then know if the idea is worth taking on to the next stage which is the feasibility study.So what happened with the Friendly Fish?We learned at this stage that it was a low cost high volume mass marketproduct. The feasibility study indicated that Friendly Fish would sell all over Europe. We then invested in more market research. We asked a large group of eight year olds from different backgrounds about Friendly Fish. We asked them questions like: Which material shall we use? Which colour do you like? etc. A few of the kids wanted it green and blue --17.5%. Other children wanted it red. But all of them wanted Friendly Fish, all of them.They loved Friendly Fish. We checked each key indicator. Every one of them was positive. We made half a million.And what are sales like?Terrible. Sometimes it happens. Even with all the market research, you can never be one hundred percent certain.。
步入商界BBC商务英语中英文全20课(可直接打印,精心整理)
步入商界Lesson 1 Introducing Yourself (第一课自我介绍)GIVING NAME AND JOB TITLE 说明姓名与职务GREETING PEOPLE 问候他人TALKING ABOUT YOUR COMPANY 谈论公司情况In this unit...Bibury Systems is a British company. It manufactures electronic toys.Edward Green starts a new job at Bibury System.Jenny Ross shows Edward Green the company offices. Edward sees a new product:"Big Boss". GERALDINE: Good morning. Bibury Systems. Can I help you?杰拉尔丁：早上好，Bibury系统公司。
可以为你效劳吗？JENNY ROSS: Good morning, Geraldine.詹妮·罗斯：早上好，杰拉尔丁。
GERALDINE: Good morning, Jenny. Your newspapers and the post.杰拉尔丁：早上好，詹妮。
这是你的报纸和信件。
JENNY ROSS: Thank you.詹妮·罗斯：谢谢。
CLIVE HARRIS: Good morning, Jenny. Good weekend?克莱夫·哈里斯：早上好，詹妮。
周末过的好么？JENNY ROSS: Excellent, thank you.詹妮·罗斯：非常好，谢谢。
CLIVE HARRIS: It is cold this morning.克莱夫·哈里斯：今天上午真冷。
JENNY ROSS: Yes. Very cold.詹妮·罗斯：是的。
BBC步入商界教材讲解
1.Good morning. Bibury Systems. Can I helpyou?这是接电话时的用语,尤其是公司人员接听电话或者客服接听电话,这都是最基本的开头语,而且要自报家门,说明自己是哪个单位。
Can I help you?表示询问:请问有什么可以帮您?也可以说:What can I do for you?不过不够前者简洁。
2.Good morning, Jenny. Good weekend?Good weekend?是很简单的说法,在口语中经常这样用,而且经常用陈述句表示询问,只不过读的时候句尾要用升调。
比如说:You want some coffee?可以很简单地问: Some coffee?想要来点咖啡吗?3.It is cold this morning.今天早上真冷。
英国人见面最喜欢说天气了,就好象中国人见面问吃饭了没?不过去年的话,可能就是要问:“今天你的股票涨了没?”哈哈!每个国家的文化习惯不同而已。
4.Thank you very much.为别人的效劳表示感谢。
有很多说法啦:Thanks./Thank you./Thanks a lot.当然了,有时候举手之劳也不一定表现的别人的感谢理所当然,一定要回应一句了:Not at all./You arewelcome./Don't mention it.?It's my favor.5.How are you?/I'm fine, thank you.这可是最简单的见面问好的话了。
小时候学英语估计最早的就是这个了吧!6.I'm Jenny Ross. How do you do?自我介绍以及向别人问好。
初次见面问好一般说How do you do?虽然是问句,但是不需要别人回答的。
7.This is the Marketing Department. This is my desk. Er...that's Don's office. 向别人介绍部门或者介绍人都可以说:This is……8.He's not here at the moment.他现在不在。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
DEREK JONES: Any time.德里克．琼斯：随时效劳。
MS WONG: Tell me, do these toys work?黄女士：告诉我，这些玩具还可以工作吗?CLIVE HARRIS: These? Y es.克莱夫．哈里斯：这些？可以。
MS WONG: How old are they?黄女士：CLIVE HARRIS: Some of them are V ictorian.克莱夫．哈里斯：有些是维多利亚女王时代的。
No microchips in these.这些没有微芯片。
All clockwork, but some of them are quite ingenious.全部是依靠机械力，但有些是很有创意的。
Look at this one for instance.比如这个。
A young violin player.一位年轻的小提琴手。
MS WONG: It' s very beautiful.黄女士：很漂亮。
How does it work?它是怎样用的?CLIVE HARRIS: Well, you just wind it up克莱夫．哈里斯：只要给它上紧发条，...and of he goes ...他就会动了。
grandmother played with some of these when she was a girl. 我祖母年轻的时候玩过一些。
And my father collected clockwork toys.我父亲收集了这些机械玩具。
MS WONG: They are very clever.黄女士：都很精巧。
CLIVE HARRIS: But not very safe ...Look at the sharp edges on this one.克莱夫．哈里斯：但却不怎么安全……看这个，边上很锋利。
V ery dangerous and it' s covered with lead paint.很危险，并且是用铅喷漆的。
MS WONG: Tell me, how does this work?黄女士：告诉我，这个怎么用？GERALDINE: I' ve pressed return and nothing happens.杰拉尔丁：我按了返回，但没什么反应。
I' ve tried that.我这样试过了。
How can I get out of the programme?我怎么才能推出这个程序呢？Just a second. Could you speak more slowly, please?请稍等。
能说的再慢些吗?Right. Let me try.好了。
让我试试。
F1 and then return.Y es,先按F1，再按返回键。
对了，then press "escape".再按“退出”。
Oh that' s it. Thanks.啊，对了。
谢谢。
EDWARD GREEN: ...Let me show you how products are market researched... 爱德华．格林：……我来给你演示一下，怎样对产品进行市场调查……EDWARD GREEN: Y ou see all products go through the same, basic process. 爱德华．格林：所有的产品都要履行一样的基本程序。
They start as an idea.开始时只是个想法。
Every month, a management committee looks at all the new ideas and they put development money into some of them.管理层委员会每个月都对所有的新想法进行筛选，对其中的一些想法注入研发资金。
Let me show you an example.我给你看个例子。
Take this product: "Friendly Fish".比如这个产品：“Friendly Fish”。
The idea came from a freelance designer.这个想法来自一名自由设计师。
A Management Committee looked at the designs and they liked them.管理层委员会看了设计，很喜欢。
Follow me.请随我来。
They asked the development team how much it would cost to manufacture the product,于是他们询问队伍，制作这种产品要花多少钱。
and they asked the Marketing Department two questions:他们对市场营销部提出了两个问题：1. Who is the target market for Friendly Fish?1、Friendly Fish的目标市场是哪人?2. How big is that market?2、市场有多大？We then know if the idea is worth taking on to the next stage which is the feasibility study.这样我们就会知道这个想法是否值得进行到下一步，也就是可行性研究。
PHIL WA TSON: So what happened with the Friendly Fish?菲尔．沃森：那么Friendly Fish最后怎样了呢?EDWARD GREEN: We learned at this stage that it was a low cost high volume mass market product.爱德华．格林：我们在这个阶段了解到这是一种量大价廉的大众产品。
The feasibility study indicated that Friendly Fish would sell all over Europe.可行性研究显示Friendly Fish将行销整个欧洲。
We then invested in more market research.之后，我们投资进行了更多的市场研究。
We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". 我们对来自不同阶层的8岁一大批儿童进行了询问。
We asked them questions like:问题有：Which material shall we use?我们应该使用何种材料？Which colours do you like? etc.你喜欢什么颜色？等等。
A few of the kids wanted it green and blue.少数孩子希望是蓝绿相间。
17.5% other children wanted it red.17.5% 的希望是红色。
But all of them wanted Friendly Fish.但他们都想要Friendly Fish。
All of them. They loved Friendly Fish.全部。
他们喜爱Friendly Fish。
We checked each key indicator.我们核对了每个关键指标。
Every one of them was positive.每个都是积极的。
We made half a million.于是我们制造了50万件。
PHIL WA TSON: And what are sales like?菲尔．沃森：那么销售如何呢？EDWARD GREEN: Terrible.爱德华．格林：很糟。
Sometimes it happens.世事难料。
Even with all the market research, you can never be one hundred per cent certain.就算有市场研究，也不可能有百分百的把握啊。
CLIVE HARRIS: Can I get you a cup of tea or something?克莱夫．哈里斯：给你拿杯咖啡或别的?MS WONG: No, thanks, I' m fine.黄女士：No，谢谢，不用了。
CLIVE HARRIS: Please have a seat.克莱夫．哈里斯：请坐。
Well, Sally, you' re seen the company. Y ou' re seen our products.萨利，你参观了公司，也见过了我们的产品。
What do you think?你认为怎么样?MS WONG: Y ou have a wide product range, but they' re all dependent on the same chip technology.黄女士：你们的产品样式很多，但都依赖同样的芯片技术。
I think we may be able to supply you with some of the necessary circuitry我认为，我们可以为你提供必要的电路元件...but,of course, we need to speak further about this.……当然，我们还要就此再深入交谈。
CLIVE HARRIS: Well, thanks for coming in.克莱夫．哈里斯：噢，谢谢你的来访。
MS WONG: It has been most interesting.黄女士：这次参观很有意思。
DEREK JONES: This is the latest prototype.德里克．琼斯：这是最新的模型。
PHIL WA TSON: How does it work?菲尔．沃森：怎么用？DEREK JONES: Say something to the boss.德里克．琼斯：对“大老板”随便说点什么。
PHIL WA TSON: Like what?菲尔．沃森：比如?DEREK JONES: Anything.德里克．琼斯：什么都行。
There' s a microphone in Boss' s ear, and it will recognise certain commands.“大老板”的耳朵里有个麦克风，它可以识别某些指令。