上海多宝鱼流通市场价值链研究

上海多宝鱼流通市场价值链研究摘要：20世纪初，多宝鱼引进我国，经过多年的市场培育，多宝鱼受到了广大消费者的喜爱，迅速成长为我国水产品类的贵族品牌。

多宝鱼产业链也在我国沿海地区新兴发展起来，创造了巨大的经济和社会价值。

而我国多宝鱼市场的发展也不是一帆风顺的，特别是华东和上海地区，多宝鱼市场曾经经历了巨大的发展危机，经过剧烈的震荡调整，目前上海多宝鱼市场正在逐步的企稳回升。

在上海多宝鱼市场的培育和发展过程中，发达的社会经济、传统渔业文化和现代的消费习性，以及多宝鱼关联产业链、价值链、供应链的交融，都对市场的发展起到了重要的促进作用。

本文结合多宝鱼产业界的相关研究成果，针对目前国内外对多宝鱼流通价值链研究较少的现状，尝试站在比较专业的物流角度，对上海多宝鱼市场流通价值链进行了系统的分解和归集，核算出了养殖方、批发商、零售商、物流服务商等在整条流通价值链中的具体利益成数，得出了多宝鱼流通价值链增值利润分配中，养殖方＞零售商＞批发商的结论，并对此结论进行了分析和阐释。

同时指出了产业界普遍采用的“价值链”模型存在着一定的局限性，据此提出在“价值链”分析模型中，应该讨论和研究“增值价值链”“恒值价值链”“递减价值链”等价值链组成成分在整条完整价值链中的组成比重以及由此产生的影响力对最终研究结论的相关性影响大小。

根据社会经济的发展以及多宝鱼市场的振兴需要，建立长效的多宝鱼市场价格预测机制，对多宝鱼市场的健康发展具有深远的意义，也将有效的促进多宝鱼关联产业的发展，并相关性的推动其他水产品类的发展。

而长效市场价格预测机制的建立，在目前产业界内依然是一个不易攻克的难题，笔者在本文中提出了尝试采用社会定量化经济指标体系构建预测模型，还需要在实践中进行具体的操作检验。

而建立健全现代化的多宝鱼物流体系，发展高速有效的多宝鱼冷链、保鲜、应急物流，整合多宝鱼物流流通渠道，建立稳定、和谐、互补的渠道合作关系，调整多宝鱼中间流通商的服务运作方式，适时引进第三方物流参与多宝鱼全程增值链的服务和资源优化整合，推行多宝鱼产业信息化供应链管理，将积极的促进多宝鱼市场传统的自营“物流冰山”转变为优势的“第三利润源”。

对上海多宝鱼市场的发展展望，笔者相信随着国家经济的积极复苏，特别是随着上海新型都市化渔业产业方向的确立，上海多宝鱼即将迎来新的春天。

为此，笔者结合本文研究内容和结论，建议上海多宝鱼市场积极把握住世博机会，加大多宝鱼产业链、价值链和供应链的整合力度，努力推进自身软硬件建设，创新经营发展思路，提高市场营销水平，加快多宝鱼市场合作协会以及多宝鱼产业融资、质量安全保险制度的建立和推行，抢占上海水产品发展市场的先机。

关键词：多宝鱼；价值链；物流；融合；世博机遇Circulation value chain study ofShanghai turbot marketAbstract:Early 20th century, the turbot introduced to China, after years of market cultivation, turbot accepted by the majority of consumers, the rapid growth of China's aquatic products aristocratic class brand. Turbot is also the industry chain of China's newly developed coastal areas, creating significant economic and social value. In China, the development of turbot market is not plain sailing, especially in East China and the Shanghai area, turbot market has experienced tremendous development crisis, after a severe shock adjustments, turbot market in Shanghai is gradually stabilized recovery. Turbot market in Shanghai, the cultivation and development process, developed socio-economic, traditional fishing culture and modern consumption habits, as well as turbot associated with the industrial chain, value chain, supply chain integration, bot h on the development of the market played a important role in promoting. In this paper, turbot industry-related research results, view of the current flow at home and abroad turbot few studies on the status of the value chain to try to stand more professional logistics point of view, the Shanghai market liquidity turbot value chain system decomposition and imputation, accounting out of farming side, wholesalers, retailers, logistics service providers such as in the entire circulation of the specific interests of the value chain into a number, obtained turbot distribution in the value chain, value-added distribution of profits, breeding side "retailer" wholesaler's conclusions and conclusions of this analysis and interpretation. At the same t ime pointed out widespread industry adoption of the "value chain" model, there are some limitations, and then proposed the "value chain" analysis model, should be discussed and studied, "value-added chain", "constant value chain", "decreasing the value of Chain "and other value chain components in the entire composition of the full share of the value chain and the resulting influence on the final conclusions of the study the size-related effects. According to socio-economic development and revitalization of turbot fish market needs, to establish long-term multi-market price forecasting mechanism turbot, turbot market on the healthy development of far-reaching significance, but also will effectively promote related industries in turbot development and relevance in promoting the development of other aquatic classes. The long-term market price forecasting mechanisms, in the current within the industry is still a problem not easily overcome, the author presented in this paper try to use the community to build quantitative predictive models of economic indicators, but also in practice the operation of specific test. And establish and perfect a modern logistics system turbot development of high-speed and effective cold chain, , fresh, emergency logistics, integrated logistics distribution channels turbot and establish a stable, harmonious and complementary cooperation between the channels, adjust the middle of turbot fish circulation of the service mode of operation, timely introduction of third-party logistics involved in turbot entire value chain optimization and integration of services and resources to implement turbot industrial supply chain management, will actively promote turbot market of traditional self-employed " logistics iceberg "into the dominant" third profit source. " Shanghai's turbot development of the market outlook, I believe that with the positive recovery of the national economy, especially with the urbanization of Shanghai a new direction for fishery industry, the establishment of Shanghai will usher in a new turbot fish in the spring. T othis end, the author combines the content and conclusions of this paper, the proposed Shanghai turbot market to actively seiz e the opportunity to the World Expo, increase turbot industry chain, value chain and supply chain integration efforts, and strive to promote the building of its own hardware and software, innovation and business development ideas improve the marketing level, to accelerate market cooperation turbot industry associations, and financing, quality and safety of the establishment and implementation of insurance system, to seize the Shanghai fish market development opportunities.Key words:turbot; value chain; logistics; fusion; Expo Opportunities引言根据FAO的统计资料显示，我国已经连续多年成为世界渔业生产大国，年渔业总产量已稳居世界第一。