世纪商务英语教程
Unit11BusinessReports世纪商务英语翻译教程(第三版)
Unit 11
Business Reports
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Business Reports
知识目标： 1. 了解商务报告的基本知识 2. 掌握商务报告的语言特点及其常用翻译技巧 3. 熟悉定语从句的翻译方法
能力目标： 1. 能够正确翻译商务报告中的常见词汇、语句和段落 2. 能够运用所学翻译技巧熟练地翻译各类常见商务报告 3. 能够较为熟练地翻译各类定语从句
Sec 7
Sec 8
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SECTION 3
I. 商务报告的语言特点（1）
Sec 1
商务报告在内容上要讲求客观，忠于事实；观点上要求思路清晰，引证
Sec 2
准确；结构上要求语篇完整，布局合理；文体上讲究风格自然, 语言正式。有
人把商务报告的特点概括为：篇幅可长可短，体例必须规范；内容或繁或简，
Sec 4
Now we have our own truck to transport the building materials on the construction site. The expenditure of the department would be lower. This would enable the company to operate more smoothly.
SECTION 1
Sec 2 Sec 3 Sec 4 Sec 6 Sec 7 Sec 8
例文：
Report On An Event Date of report:23-Sept-2008
To the board of directors: With the fund granted for the purchasing of a truck of the
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
世纪商务英语听说教程基础篇1-Unit-3PPT课件
听力原文
1. The number of the passengers on the plane was .
A. over 228
B. 228
C. less than 228
2. The Air France plane crashed into .
A. the Pacific Ocean
spot step skin play climb globe through spread splendid squad helped sobbed
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sport stir skate plant class glide throw sprinkle spleen squeeze
7
Training Focus
10. They were longing to see the (night, light) when trapped underground.
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4
Training Focus
Section A
Task Two
Listen to the following sentences and choose the correct words you hear from the choices.
基础篇 I（第五版）
大连理工大学出版社
总主编 刘杰英 主 编 施志渝 谷伟珍 焦文渊 审 校 Chuck Thode
Unit 3 Sorry to Hear That.
Learning Objectives
1. To be able to distinguish between similar consonants 2. To get familiar with consonant clusters 3. To be able to grasp sympathy and consolation expressions 4. To be able to express your sympathy and consolation
世纪商务英语阅读教程基础1(第六版) (1)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
世纪商务英语综合教程
世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力，包括听说读写，以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲，提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料，学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧，包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平，培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景，提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲，提升听力能力–可以使用商务英语听力教材，也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达，提高流利度和准确性–可以找英语母语人士进行口语交流，或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料，培养阅读理解和写作能力–可以阅读商务英语教材，也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作，提升写作水平和沟通能力–可以写商务邮件、商务报告等文档，并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景，提高运用商务英语的实际能力–可以参加商务英语培训班，或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材：《商务英语综合教程》、《商务英语听力教程》等•在线学习平台：Coursera、Udemy等提供商务英语课程•商务英语字典：《商务英语词典》等参考工具•商务英语网站：BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程，希望能帮助学习者提高商务英语能力，更好地应对商务场景中的英语沟通。
世纪商务英语 阅读教程 专业篇1 第四版
世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。
新世纪商务英语综合教程2详解
新世纪商务英语综合教程2详解1. 前言新世纪商务英语综合教程2是一套专门为商务英语学习者设计的教材，旨在帮助学习者掌握商务英语的基本知识和应用能力。
本文将从不同层面对这套教材进行全面评估，并就其特点和优势进行深入探讨。
2. 教材内容概述新世纪商务英语综合教程2主要包括听力、口语、阅读、写作和商务知识五个部分。
其中，听力部分涵盖了各种商务场景下的对话和讲话，帮助学习者提高商务交流能力；口语部分注重商务英语口语的实际运用，让学习者在商务环境中能够流利表达自己的想法；阅读部分囊括了各种商务文献和案例，帮助学习者了解商务相关知识；写作部分则重点培养学习者的商务英语写作能力；最后的商务知识部分则向学习者介绍了一些商务背景知识和常用表达，帮助学习者更好地理解商务领域。
3. 深入评价从整体来看，新世纪商务英语综合教程2在内容设置上非常全面，既注重了语言技能的培养，又兼顾了商务知识的传授。
这种全面性既能够满足学习者在语言技能方面的需求，又能够帮助他们在实际商务场景中应对各种挑战。
教材中的各种案例和对话都贴近实际商务环境，有助于学习者更加深入地理解商务英语的实际运用。
4. 总结与回顾新世纪商务英语综合教程2是一套非常优秀的商务英语教材，它不仅在内容上十分全面，而且注重了实际运用能力的培养。
对于学习者来说，通过学习这套教材，他们可以全面了解商务英语的各个方面，提高自己的语言技能和运用能力。
我非常推荐这套教材给有意向学习商务英语的学习者。
5. 个人观点作为我的文章写手，我个人认为学习商务英语对于现代人来说非常重要。
而新世纪商务英语综合教程2恰好能够满足学习者在这方面的需求，帮助他们更好地适应商务环境。
我非常愿意为学习者撰写更多关于商务英语的文章，并与他们共同进步。
在我的文章中，我充分探讨了新世纪商务英语综合教程2的特点和优势，并就其内容进行了全面评估。
通过不断提及主题文字，我希望能够帮助读者更深入地理解这套教材，并对其产生浓厚的兴趣。
《世纪商务英语-----阅读教程》(第四版) 专业篇I
《世纪商务英语-----阅读教程》（第四版）专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. （10X1%=10%）1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A）the development of fast food servicesB）how McDonald's became a billion-dollar businessC）the business careers of Mac and Dick McDonaldD）Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A）a drive-in B）a cinema C）a theater D）a barbecue restaurant3. We may infer from this passage that.A）Mac and Dick McDonald never became wealthy for they sold their idea to KrocB）The location the McDonalds chose was the only source of the great popularity of their drive-in C）Forty years ago there were numerous fast-food restaurantsD）Ray Kroc was a good businessman4. The passage suggests that.A）creativity is an important element of business successB）Ray Kroc was the close partner of the McDonald brothersC）Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD）California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A）special B）financial C ）attractive D）peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously（B）7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes（A）8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity（B）9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs（C）10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market（A）Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad （乍得）harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off （松懈）a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet （小米）first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A）the government greatly encouraged peasants1.B）rains favored the growth of cottonC）Chad gained independence in the previous yearD）Both A）and B）12. We learn from the passage that the date of sowing cotton is usually.A）on June 15th B）on July 15th C）on July 1st D）on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A）breakfast B）bread and butter C）rice D）millet14. In order to help them through the difficult time between harvests the peasants haveto.A）sell cotton in advance B）be encouraged to save moneyC）sow cotton in time D）plant millet first15. Which of the following is NOT true?A）Educational campaigns are very important to early sowing.B）Of all the advances that the writer hopes for, early sowing is the most important.C）Peasants should remain the masters of their fields.D）Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. （10X1%=10%）1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类：标准产品（即按英国标准学会委员会公布的标准许可生产的产品）、非标准产品（即产品指南，训练器材和电子产品）和组合产品（即标准产品和非标准产品的一体化产品）。
世纪商务英语综合教程第五版基础篇翻译题
TranslationUnit1:Language for Business1.九寨沟以其自然美景吸引了众多旅游者。
（natural beauty）Eg: Jiuzhaigou has capitalized on（利用）its natural beauty to attract lots of tourists.2.你应该利用你的经验，获得报酬更高的工作。
（higher payment）Eg: You should capitalize on your experience to get the job with higher payment.3.这家公司利用优越的地理位置拓展了海外市场。
（geographic position）Eg:This firm expanded the Overseas market（拓展海外市场）by capitalizing on their advantageous geographic position.4.我们要申请商标注册。
（apply for申请）Eg:We’d like to apply for the registration of our trademarks.5.如果你英语口语好,你应在这家美国公司找一份工作。
（have a good command of掌握）Eg:If you have a good command of oral English, you should find a job in this American company.6.在明天的求职面试中你应与面试者保持眼神交流以表示你的自信。
（job interview）Eg:You need to maintain eye contact（保持眼神交流）with the interviewer to show your confidence（展现你的自信）in the job interview tomorrow.7.我们将利用我们的优势卖给出价最高、最好的人。
unit1世纪商务英语语音教程
Compare /i:/ with /i/: leave peak sheep meal
live
pick
ship
mill
2. Expressions:
in their interest in this district
sixty-six cities a very busy visit
zip your lips within six minutes
Note:
High rising tone/ high rise: 高升调,即用高音和升调来读｡ High falling tone/high fall: 高降调,即用高音和降调来读｡ 其它单元还会出现低升调(low rising)和低降调(low falling),即 用低音来读升､降调｡
1. High rise
3. Sentences: She will visit the university in six days. It makes me sick to think of it. My sister works in the ticket office. Sally is a very rich lady.
Sh! Sh! Baby’s Sleeping Sh! Sh! 'Baby’s 'sleeping! 'What did you 'say? 'What did you 'say? I 'said, please be 'quiet, 'Baby’s 'sleeping! I 'said, please be 'quiet, 'Baby’s 'sleeping!
新世纪商务英语综合教程1(第二版)
新世纪商务英语综合教程1（第二版）New Century Business English Integrated Course 1 (Second Edition) is a comprehensive textbook designed to equip students with the necessary skills and knowledge to thrive in the dynamic world of business. This second edition builds upon the solid foundation established in the previous version, offering a more robust and comprehensive approach to business English education.The textbook is structured in a logical and progressive manner, guiding students through a wide range of business-related topics and scenarios. Each unit is meticulously crafted to address the specific needs and challenges faced by modern business professionals, ensuring that the content is both relevant and applicable to the real-world business environment.One of the standout features of this textbook is its emphasis on developing well-rounded business communication skills. The units cover a diverse range of topics, including effective written communication, professional presentations, negotiation strategies, and cross-cultural business etiquette. By exploring these criticalaspects of business interaction, students are equipped with the tools necessary to navigate the complex and ever-evolving landscape of global business.The textbook also places a strong emphasis on practical application and skill development. Each unit includes a variety of engaging activities, case studies, and role-playing exercises that allow students to apply the concepts they have learned in a hands-on manner. This approach not only reinforces the theoretical knowledge but also helps students develop the confidence and competence required to excel in real-world business scenarios.Another notable aspect of New Century Business English Integrated Course 1 (Second Edition) is its focus on the integration of technology in the business landscape. The textbook explores the impact of digital tools and platforms on business communication, collaboration, and decision-making. By equipping students with an understanding of the role of technology in modern business, the textbook prepares them to be adaptable and innovative in their approach to problem-solving and decision-making.The textbook also places a strong emphasis on cultural awareness and sensitivity. In an increasingly globalized business environment, the ability to navigate cross-cultural dynamics is essential. The textbook addresses this need by incorporating case studies andactivities that explore the nuances of cultural differences and their impact on business practices. This prepares students to be effective communicators and collaborators in diverse business settings.One of the standout features of this textbook is its comprehensive assessment system. Each unit includes a range of assessment tools, including quizzes, projects, and comprehensive exams, that allow students to evaluate their progress and identify areas for improvement. This feedback mechanism not only helps students track their learning but also enables instructors to tailor their teaching approaches to the specific needs of their students.In terms of content, New Century Business English Integrated Course 1 (Second Edition) covers a wide range of topics that are essential for success in the modern business landscape. These include, but are not limited to, the fundamentals of business communication, effective team management, strategic decision-making, financial literacy, and ethical considerations in business. By addressing these critical areas, the textbook equips students with a well-rounded understanding of the complex and multifaceted nature of business.Furthermore, the textbook is designed with a strong emphasis on practical application. Throughout the units, students are encouraged to engage in real-world case studies, role-playing exercises, and collaborative projects. This approach not only reinforces thetheoretical concepts but also helps students develop the critical-thinking and problem-solving skills that are highly valued in the business world.One of the key strengths of New Century Business English Integrated Course 1 (Second Edition) is its adaptability to diverse learning environments. The textbook can be effectively utilized in a variety of educational settings, from traditional classroom-based instruction to blended learning and online courses. This flexibility ensures that the content can be tailored to meet the specific needs and learning styles of a wide range of students.In conclusion, New Century Business English Integrated Course 1 (Second Edition) is a comprehensive and innovative textbook that offers a robust and comprehensive approach to business English education. With its focus on practical application, cultural awareness, and technological integration, the textbook prepares students to navigate the complex and ever-evolving business landscape with confidence and competence. Whether you are a student seeking to enhance your business communication skills or an educator looking to provide your students with a cutting-edge business English curriculum, this textbook is a valuable resource that is sure to deliver tangible and lasting benefits.。
世纪商务英语综合教程(一)
世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。
•使用Markdown格式编写的文章，便于阅读和编辑。
准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。
•准备一本《世纪商务英语综合》教材作为学习参考。
学习方法•制定学习计划，明确每天的学习目标和时间安排。
•持续学习，建议每天保持一定的学习时间。
•多做练习，通过实践巩固所学知识。
•积极参与讨论和交流，与他人分享学习心得和经验。
学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。
–学习如何进行商务交际和谈判。
2.第二单元：商务信函–学习商务信函的格式和写作技巧。
–学习如何撰写商务报告和商务计划。
3.第三单元：商务口语–学习商务会议和演讲的技巧。
–学习商务谈判和沟通的表达方式。
4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。
–学习如何写作商务备忘录和邮件。
学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。
–参加模拟考试和真实的商务情境演练。
–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。
学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。
–商务英语学习网站和论坛。
–商务英语相关的书籍和杂志。
结语•学习世纪商务英语综合需要长期的坚持和努力。
•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。
学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。
•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。
•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。
•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。
•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。
世纪商务英语阅读教程基础篇
世纪商务英语阅读教程基础篇
《世纪商务英语阅读教程基础篇》是2006年东北财经大学出版社出版的图书，作者是韩玉书、吴燮元。
该书根据高职高专商务英语专业新教学大纲，为满足广大师生对商务英语阅读的学习需求编写而成，具有很高的使用价值。
《世纪商务英语阅读教程基础篇》的课文主要选自近几年出版的国外原版教材、企业最新资讯以及各类国际国内商务会议报告等，语言地道，内容新颖，话题涵盖商务活动的方方面面，反映当前的商务动态。
本教程共分四册，第一、二册为基础篇，第三、四册为提高篇。
每册十个单元，包括课文、生词、注释、练习和阅读材料，并配有详细的使用说明。
本教程适合高职高专商务英语专业、国际贸易专业、国际商务专业以及其他涉外经贸专业的学生使用，也可供相应水平的商务工作者参考使用。
世纪商务英语口语教程
世纪商务英语口语教程
《世纪商务英语口语教程》是一本商务英语口语教材，旨在帮助学习者掌握商务场合中常用的英语口语技能。
该教材内容涵盖了商务场景的各个方面，包括商务接待、商务谈判、市场营销、商务会议等。
通过学习该教材，学习者可以了解商务场合中的基本礼仪和规范，掌握常用的商务英语词汇和表达方式，提高口语交际能力，从而更好地应对各种商务场合。
此外，《世纪商务英语口语教程》还注重实用性和互动性。
教材中设计了各种真实的商务场景，让学习者在模拟的商务环境中进行口语练习，提高学习者的实际应用能力。
同时，教材还配备了丰富的互动练习和活动，鼓励学习者积极参与，提高学习者的学习兴趣和动力。
总的来说，《世纪商务英语口语教程》是一本优秀的商务英语口语教材，适合商务人士、学生和英语爱好者使用。
通过学习该教材，学习者可以提升自己的商务英语口语水平，增强自己的职业竞争力。
世纪商务英语阅读教程专业篇
世纪商务英语阅读教程专业篇
《世纪商务英语阅读教程专业篇》是一本旨在培养商务英语阅读能力的教材，适合具有一定英语基础的学习者使用。
该教材的内容涵盖了商务领域的各个方面，包括市场营销、国际贸易、财务管理、战略管理等等。
通过学习该教材，学习者可以了解商务英语的基本知识，掌握商务英语阅读的基本技能，提高阅读理解能力和语言表达能力。
该教材的编写风格严谨，注重实用性和可操作性。
每个单元都包括课文、词汇、注释、练习等部分，帮助学习者逐步提高阅读理解能力和分析能力。
同时，该教材还注重培养学习者的跨文化交际能力，通过介绍不同国家的商业文化和礼仪，使学习者更好地适应国际商务环境。
总的来说，《世纪商务英语阅读教程专业篇》是一本非常实用的教材，可以帮助学习者提高商务英语阅读能力，为未来的职业发展打下坚实的基础。
世纪商务英语 阅读教程 专业篇1 第四版
Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。
世纪商务英语综合教程第三版Unit Two Negotiation
Unit Two
Negotiation
Negotiation
Lead-in Text A Text B Real Life Practice Practical Writing
Negotiation is the process where interested parties resolve disputes, agree upon courses of action, bargain for individual or collective advantages, and/or attempt to craft outcomes which serve their mutual interests. Negotiation is usually regarded as a form of alternative dispute resolution.
Part 2
Spot Dictation
Dialogue 2 (bearing A: You know, packing has a close 6________ )on sales. ( reputation ) B: Yes, it also affects the 7____________ of our products. Buyers always pay great attention to packing. ( ) satisfaction A: We wish the new packing will give our clients 8_____________. A: So how do you think the shirts are packed? ( packed ) B: They’re 9____________ in cardboard boxes. (ocean A: I’m afraid the cardboard boxes are not strong enough for 10________ ) transportation. Dialogue 3 ( shipment ) A: When can you effect 11__________? I’m terribly worried about late shipment. B: We can effect shipment in December or early next year at the latest. (dispatched ) A: That’s fine. How do you like the goods 12____________, by railway or by sea? B: By sea, please. Because of the high cost of railway transportation, we (prefer ) 13________ sea transportation. ( what A: That’s 14________) we think.
世纪商务英语听说教程2第四版教学大纲
世纪商务英语听说教程2第四版教学大纲课程背景《世纪商务英语听说教程2第四版》是一本面向中级学习者的商务英语学习教材。
教材内容涵盖商务环境、商务礼仪、商务会议、销售谈判、市场营销及商业机构等多个方面。
本教学大纲旨在帮助教师更好地组织课程，实现预期的教学效果。
教学目标通过本教程的学习，学生应该能够：•熟悉商务英语的基本知识和用语；•掌握商务会议的礼仪和技巧；•学会商务资料的撰写和解读；•掌握商务谈判的技巧和策略；•学会有效地展示和推销产品；•熟悉商务环境中的文化差异。
教学内容Unit 1: Making Contact•商务信函的写作；•商务电话的应答和拨打；•问候和自我介绍；•商务场合的礼仪。
Unit 2: Company Organization•公司组织结构；•工作职责和职位描述；•银行和保险业务；•财务报表和会计准则。
Unit 3: Product Presentation•产品介绍和展示；•特点和优势的描述；•价格的谈判；•促销与广告。
Unit 4: Business Travel•差旅预定和安排；•航班信息和过关手续；•酒店预订和住宿；•出差报销和记录。
Unit 5: Market Research•市场调研和数据分析；•购买和销售趋势分析；•市场营销策略；•市场营销计划的编写和执行。
Unit 6: The Negotiation Process•商务谈判的流程和技巧；•关键议题和谈判策略；•谈判的结构和导向；•解决分歧和达成共识。
Unit 7: Company Performance•公司管理和决策；•业绩指标和业务分析；•绩效考核和晋升；•企业文化和价值观。
Unit 8: Company Expansion•公司扩张的原因和方式；•新市场的开拓和推广；•新产品的研发和推出；•拓展销售渠道和合作伙伴。
教学方法本教程采用多种教学方法，包括但不限于：•教师授课；•阅读材料和文献研究；•听力练习和口语演练；•课堂讨论和小组合作；•视频观看和案例分析。