2009-Goudie-Varieties of barchan form in the Namib Desert and on Mars

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2009年美国青少年选择奖 Teen Choice Awards

2009年美国青少年选择奖 Teen Choice Awards

夏日金曲:《Fire Burning》 肖恩-金斯顿(Sean Kingston)
最佳R&B歌手:碧昂斯(Beyonce)
最佳男歌手:杰森-马耶兹(Jason Mraz)
最佳女歌手:泰勒-史薇芙特(Taylor Swift)
最佳突破歌手:大卫-阿楚莱塔(David Archuleta)
以下是获奖名单:
电影类奖项
最佳喜剧:《博物馆奇妙夜2》(Night at the Museum: Battle of the Smithsonian)
最佳爱情:《暮光之城》(Twilight)
最佳剧情:《暮光之城》
最佳动作/冒险:《X战警前传:金刚狼》(X-Men Origins: Wolverine)
最佳剧情类男演员:切斯-克劳福(Chace Crawford) 《绯闻女孩》
最佳动作/冒险类女演员:海顿-潘妮蒂尔(Hayden Panettiere)
最佳动作/冒险类男演员:汤姆-威灵(Tom Welling) 《超人前传》(Smallville)
最佳突破女演员:黛米-洛瓦托(Demi Lovato) 桑尼明星梦》(Sonny With a Chance)
最受欢迎反派奖:卡姆-吉贾迪特(Cam Gigandet) 《暮光之城》
最新鲜男面孔:泰勒-洛特(Taylor Lautner) 《暮光之城》
最新鲜女面孔:阿什丽-格林(Ashley Greene) 《暮光之城》
最佳暑期档剧情:《姐姐的守护者》(My Sister's Keeper)
最佳暑期档女演员:梅根-福克斯(Megan Fox) 《变形金刚2:卷土重来》
最坏脾气演员:麦莉-赛勒斯 《汉娜蒙塔娜电影版》

09年巴黎会议提交的BW文件

09年巴黎会议提交的BW文件

Harry Frampton and Paul Denyer,BP Exploration and Production Technology Group;Danielle Ohms and Michael Husband,BP Exploration, Alaska Incand Jorge Mustoni, Pan American EnergyBright Water™ is a Nalco trademark for water flood sweep improvement productsAbstractIn the early 1990’s BP pioneered the use of reservoir triggers for in-depth placement of chemical treatments to improve water flood sweep efficiency. It was recognized that the most difficult cases involved injection water “thief zones” that were in contact with lower permeability zones of high remaining oil saturation. In such cases near well-bore treatments were ineffective and an in- depth block appeared to be required to redistribute the pressures in the reservoir and mobilize the remaining oil. The lessons learned from this work suggested that the most effective treatments would employ single component materials placed deep in the formation. A particulate material was envisaged that was likened to popcorn. It would move freely through the matrix rock until a reservoir trigger caused the particles to increase in size to block thief zone pore throats.The context and development of this new Bright Water™ technology is detailed from inception in 1997, through development with the MoBPTeCh consortium, to the proof of concept laboratory test in 2000 and the technical field trial in 2001. The nature of the particulate reagent and the effect of the thermally sensitive crosslinks it contains are reviewed.BP has injected five sets of commercial trials and started the widespread deployment of the technology. A comparison of 19 well treatments completed to August 2008 is presented with notes on their character, treatment and responses. These were injected in seven fields with a variety of environments where effects of applied variables such as treatment size, field temperature, brine salinity and pH were evaluated. The size of the treatments relative to the volume of the thief zone was also studied to initiate the process of treatment optimization. Of the BP treatments that are in, or have passed their evaluation window there is a greater than 70 percent confirmed success rate with no apparent technical or commercial failures.IntroductionIn the early 1990’s BP pioneered the use of reservoir triggers for in-depth placement of chemical treatments to improve water flood sweep efficiency. The commercial driver for this was the recognition that a substantial residual oil reserve remained in most reservoirs after secondary recovery and that this was in part attributable to poor reservoir sweep. One important element of this was identified as the action of high permeability thief zones. It was also recognized that the most difficult cases involving thief zones were those where they were in hydraulic contact with the lower permeability zones of high remaining oil saturation (e.g. Bailey et al, 2000, Seright et al, 2003). In such cases near well-bore treatments were ineffective and an in- depth block appeared to be required to redistribute the pressures in the reservoir and mobilize the remaining oil.A BP field trial of a “Deep Diverting Gel” system in Alaska in 1991 (Fletcher et al, 1992) provided some valuable lessons. The injectant mixture of Acrylamide co Sodium Acrylate and Aluminium Citrate did not produce the response expected for in – depth blocking. It was thought that this might in part be due to loss of reagent by precipitation (Walsh et al 1983, Stavland and Jonsbraten, 1996) or chromatographic effects causing reagent separation. Use of a single treatment species was identified as desirable.Simulation studies provided some insight into the potential impact of an in – depth blocking treatment compared to shallow blocks. Six layered reservoir structures of various types such as clean sandstone, inter-bedded sandstone and siltstone etc, relevant to BP were defined and the research simulator BPOPE used to investigate the recovery of incremental oil associated with either near well-bore or in – depth blocking. Of the near well-bore treatments, producer blocks were better than injector but a combination of both was better still (Figure 1). In each of the cases where a comparison was made, the recovery from an in – depth block ranged from 0.41 to 8.5 percent of Original Oil in Place (OOIP) and exceeded the recovery from a near well-bore block by an incremental 0.5 to 6.5 percent OOIP.By 1996 it was concluded that a single component reagent using reservoir triggers to achieve deep placement in the reservoir was the best option for achieving significant incremental oil.The Nature And Purpose Of Bright WaterA particulate material was envisaged that was likened to popcorn. It would move freely through the matrix rock until a reservoir trigger caused the particles to increase in size to block thief zone pore throats. The thermal front caused by temperature differences between the injected water and the reservoir was selected as the most practical reservoir trigger. The product anticipated was based on a polymer particle bound in its manufactured, shrunken form (colloquially referred to as a “kernel” from the analogy of popcorn) by a thermally sensitive crosslinker, which would break when the particles reached a suitable trigger temperature. This would allow them to absorb water and increase in size to block pore throats. The product was engineered to disperse into the injection water then travel with the water to the problem zone. To avoid loss of particles during propagation of the treatment to the thermal front, the adsorption and retention of the particles on the rock pore walls was designed to be minimal until thermally triggered.The blocking action may be envisaged as a filtration process and as such is concentration dependent. In the lower permeability zones where less of the product is delivered and the dispersion of the concentration front is higher, there is less probability of forming a block though the diversion process does not depend on this. Figure 2 shows the simulated distribution of particle concentration in the highest permeability zone around three injection wells. Figure 3 shows the particle distribution in the adjacent lower permeability, less swept layer where the target oil is located. Each simulator block has x and y dimensions of about 68 metres. In each case theparticlesreservoir.Figure 2. Particle concentration 100 days after injection into the thief zoneFigure 3. Particle concentration in the adjacent (less swept) non – thief zoneBetween the high particle concentrations in each zone there is a substantial area of open vertical communication. Between the front edge of the potential block in the lower permeability zone at 68 metres radius and the back edge of the block in the higher permeability zone at a minimum offor fluid diversion. Once blocking has occurred, diversion flow rate is highest where the pressure is highest, near the injection well. There is decreasing diversion flow rate between this and the back edge of the block in the high permeability zone.Once diverted the water is likely to have a significantly longer residence time in the lower permeability zones because of small scale lateral heterogeneities in the rocks (Ringrose et al, 1993, Frampton, 2004 - 5). This is an aspect of sweep improvement often missed in simulations. Simulators incorporating large grid blocks with internally uniform lateral plane properties have suggested rapid bypass of any block in a thief zone. Whatever the detail of the reservoir structure, the existing pressure distribution will be altered and this change was expected to mobilize previously un-swept oil.Early BrightWater Development.The Bright Water project was initiated in 1997 after the idea of a “Popcorn Polymer” like material had been expanded into a potential research programme. At inception, the project was recognized to have a relatively high risk but also a high potential reward. As such, it was the first project proposal taken to a newly formed research consortium known as MoBPTeCh. Mobil, BP, Texaco and Chevron agreed to share the costs and successes of such projects, leveraging the Research and Development investment. The consortium accepted the proposed programme in April of 1997 and work began to select a manufacturing company to be an associate in the work. Nalco was chosen from a short list of three companies and agreed to participate late in 1997. The first laboratory samples of products were received at BP in early 1998 and were evaluated in bottle tests then in slim tube sand pack tests.Bottle tests were used in the preliminary evaluation of samples, then in optimization of the particle compositions. The particles were dissolved in the test brine using a surfactant and high shear mixing followed by ultrasonication to achieve individually brine-wetted particles (Frampton et al, 2004). The viscosity of the initial mixture is very close to that of water. On heating, the particles swell and the effective volume fraction increases until the particles touch. Swelling and particularly contact of the particles, causes a viscosity increase so it was possible to infer the degree of particle swelling from the bulk viscosity.The 7.3 s-1 Brookfield UL viscosity of 0.5 percent active solutions of the particles in water was monitored at room temperature after ageing at the target popping temperature. Figure 4 shows a representative bottle test result. The slope change when the particles start to interact can be clearly seen.024681012140102030405060time (days)v i s c o s i t y (m P a s )Figure 4. A representative Bottle test result for a fast reacting grade of Bright Water in synthetic sea waterKnowledge of the approximate time for swelling, derived from the bottle tests, allowed a suitable porous medium test method to be defined. Slim tube sand packs of up to 20 metres in length were used rather than core tests because the scale of the test in the direction of flow is closer to that in the reservoir. Even though the flow rates used could give propagation times of a similar order to the target reservoirs, the usual practice was to stop the flow tests between periodic measurements.Porous Media TestsA proof of concept slim tube test was achieved in January 2000 when a delayed blocking was achieved in the third, 3 metre section of a 12 metre sand pack. In early tests, delays of 7 to 15 days were common at temperatures of 70 to 80°C. Subsequent testing has facilitated the development of product grades that span the temperature range from about 40°C to about 90°C and has achieved substantial improvements to blocking time flexibility, as shown for example by the results in Figure 5. The blocking effect is represented by the Resistance Factor (RF) which is the ratio of the permeability of the sand pack before treatment to that after. The general shape of the increase in RF is similar to that observed in bottle tests. The smaller slope is believed to occur because the particles are not swelling inside an effectively infinite reservoir, but rather inside pore throats of sizes that are multiples of the particle diameters. Tests on faster reacting grades can show a plateau of RF with time.Figure 5. The variation of Resistance Factor with time for a sample of the slowest reacting particle grade in brackish water in an 800 mD pack at 90°CThe Technical Field TrialBetween 1999 and 2000 different fields were considered as possibilities for field trial. Eventually the Chevron Petroleum Indonesia, Minas field was selected because it fit the requisite selection criteria shown below (Pritchett et al, 2003);·Available movable oil reserves·Early water breakthrough to high water-cut·Problem with high permeability contrast, (thief zone at least 5 times un-swept zone)·Porosity of highest perm zone > 17%·Permeability in thief zone >100 mD·Minimal reservoir fracturing·Temperature from 50 C (122 F) to 150 C (302 F)·Expected injector-producer transit time >30 days·Injection water salinity under 70,000ppmThe Minas field water flood was very mature so the treatment was not expected to give a commercial demonstration of the incremental oil recovery. The purpose of the trial was to test the logistics of supply and application, then provide unequivocal evidence of in-depth blocking of the thief zone. The top sand of the reservoir, where a small amount of attic oil potential was identified, was isolated for this purpose and treated.Shortly before the treatment the water breakthrough was found to be more severe than originally estimated, so a catalyzed treatment was used to account for the shorter than expected breakthrough time and higher than expected thief zone permeability. The treatment was executed in November 2001 and the results published (Pritchett et al, 2003). It was evident that the treatment caused a block in the reservoir up to 38 metres away from the injection well, and a small amount ofcommercial field trials.Commercial Field Trials And Early DeploymentBP is using sweep improvement treatments as part of a broader enhanced oil recovery [EOR] programme, which is managed by its central Pushing Reservoir Limits technology and deployment team and has the objective of increasing recovery beyond what has historically been possible .A commercial trial of the particulate system was injected into one of BP’s UK North Sea fields in the summer of 2002. This proved that treatments could be injected offshore, even on minimum facility platforms and confirmed that the particles injected easily into 400mD (0.395 µm2) sandstone without loss of injectivity. Unfortunately the field was sold before treatment results were observed and despite good liaison with the new owners, production changes based on economic considerations meant that no useful results could be obtained. A first commercial trial was then arranged for the Milne Point field in Alaska. This is the subject of a paper by Ohms et al (2009).BP deployed the particulate sweep improvement system in seven BP or BP Joint Venture operated fields up to August 2008. These are summarized in Figure 6.The system was applied to fields with a range of injection to reservoir temperature contrasts. The pH of the injected water varied from 7 to about 8 in the fields treated and was not a significant consideration, though laboratory tests showed an effect of pH within the range 6.5 to 8.5 with fastest reaction times at highest pH.Some information on the wells treated is given in Figures 7 and 8 below. All of the fields were producing from sandstone reservoirs and all of the thief zones were of 19 to 24 percent effective porosity. The wells were all vertical, cased, cemented and perforated. Some had injection control mandrels on each zone. The permeability contrast between the thief zone and the bulk was estimated from the data available which varied from core permeabilities to log data. It is a useful factor for evaluating treatments but is not a formal estimate such as a Dykstra Parsons permeability variation.Figure 8 records the responses to the treatments. The delay in response corresponding to the propagation and popping of the particles is evident. In some cases, though the injector is known to have responded, operational variations in rate and pressure make it difficult to identify a date of response.Figure 7. Some information on the commercial trial and early deployment well treatmentsFigure 8. Response times of the commercial trials and early deployment treatmentsAnalysis of the data obtained so far, suggest that the limits of the technology are wider than previously anticipated, especially in the case of injection water salinity where seawater salinity of about 35,000 mgdm-3was expected to be a limit but where successful treatments have been applied with an injection water salinity of 121,000 mgdm-3.Five fields hosted 9 commercial trials to test different aspects of the technology; 7 of these were commercial successes and two are subject to continuing evaluation, giving a field trial success rate of 78 percent which is expected to improve. The 19 treatments reviewed have differing pattern sizes and it is too early to expect a response from three. 15 out of the remaining 16 are producing (or have produced) incremental oil giving a 93.75% overall success rate. More than 200,000 m3 of incremental oil was produced from the responding wells by the end of 2008.ConclusionsThe most difficult aspect of waterflood sweep improvement was identified as thief zones in hydraulic communication with lower permeability, poorly swept oil zones. When the development project was started no options were available for treating such problems.1. The concept of using a delayed swelling particulate has been proven to be capable of sweepimprovement in reservoir thief zones not bounded by shale or other low permeability barriers. 2. In a program of work lasting more than ten years, reagents have been developed,commercialized, then proven to be technically and commercially viable for Enhanced Oil Recovery by waterflood sweep improvement.3. The operational limits of the technology have been explored through field trials.4. Of the 7 trial treatments 5 are already commercial successes and the other two are producingincremental oil.5. Of the 16 treatments, in seven BP operated fields, that could have responded so far, 15 areproducing incremental oil which represents a 93.75 percent overall success rate.7. Over 200,000 m3 of incremental oil have been recovered from the treatments to the end 2008. AcknowledgementsWe thank BP for the opportunity to publish this work.The authors also wish to acknowledge the contributions of many chemists, engineers and technologists in the development and application teams and in particular the contribution of the laboratory work at BP by Dr. Alistair Gunn (deceased) to whom this paper is respectfully dedicated.ReferencesBailey, B., Crabtree, M., Tyrie, J., Elphick, J., Kuchuck, F., Romano, C., and Roodart, L. Schlumberger Oilfield Review, Spring 2000. Pages 30 to 51. “Water Control”Fletcher, A. J. P., Flew, S, Forsdyke, I. N. Morgan, J. C., Rogers, C. and Suttles, D. [1992] Deep diverting gels for very cost-effective waterflood control,Presented at the 6th European Symposium on Improved Oil Recovery, Stavanger , Norway 21st May 1991. Also in Journal of Petroleum Science and Engineering [1992], vol. 7, issues 1-2, pages 33-43.Frampton, H., Morgan, J. C., Cheung, S. K., Munson, L., Chang, K. T. and Williams, D. Development of a novel waterflood conformance control system, SPE paper 89391 presented at the 2004 SPE/DOE Fourteenth Symposium on Improved Oil Recovery held in Tulsa, Oklahoma, U.S.A., 17–21 April 2004.Frampton, H. Society of Petroleum Engineers Distinguished Lecture 2004 – 2005. “The influence of reservoir structure on water control treatments”Ohms, D. S., McLeod, J., Graff, C. J., Frampton, H., Chang, K. T., Morgan, J. C., Cheung, S., and Yancey, K. SPE paper 121761 prepared for presentation at the 2009 International Symposium on Oilfield Chemistry, The Woodland, Tx,, 20 – 22nd April 2009. “Incremental Oil success from waterflood sweep improvement in Alaska”.Paez Yañez, P. A., Mustoni, J. L., Relling, M. F., Chang, K. T., Hopkinson, P. and Frampton, H. “New Attempt in Improving Sweep Efficiency at the Mature Koluel Kaike and Piedra Clavada Waterflooding Projects of the S. Jorge Basin in Argentina”. SPE 107823 presented at the 2007 SPE Latin American and Caribbean Petroleum Engineering Conference held in Buenos Aires, Argentina, 15–18 April 2007. Also presented as “Improving Sweep Efficiency at the Mature Koluel Kaike and Piedra Clavada Waterflooding Projects, Argentina”. Journal of Petroleum Technology, Vol. 60, No. 1, January 2008, 47 – 49.Pritchett, J., Frampton, H., Brinkman, J., Cheung, S., Morgan, J., Chang, K. T., Williams, D., Goodgame, J. Field Application of a New In-Depth Waterflood Conformance Improvement Tool. SPE paper 84897 presented at the SPE International Improved Oil Recovery Conference in Asia Pacific held in Kuala Lumpur, Malaysia, 20–21 October 2003.Ringrose, P. S., Sorbie,K. S., Corbett,P. W. M., and Jensen, J. L. Journal of Petroleum Science and Engineering, vol. 9, pages 103 – 124, 1993. “Immiscible flow behaviour in laminated and cross-bedded sandstones”Seright, R.S., Lane, R.H., Sydansk, R.D., SPE Paper 84966. SPE Production and Facilities, Vol. 18, No. 3, Pages 158 to 169, August 2003. “A Strategy for Attacking Excess Water Production”Stavland, A., Jonsbraten, H. C., SPE paper 35381 presented at the 10th Symposium on Improved Oil Recovery, Tulsa, Okla, 21 – 24th April 1996. “New insight into Aluminium Citrate/Polyacrylamide gels for fluid control”Walsh, M. P., Rouse, B. A., Senol, N. N., Pope, G., and Lake, L. W. SPE paper 11799 presented at the Symposium on Oilfield and Geothermal Chemistry, Denver, Co. 1 – 3rd June 1983. “Chemical interactions of Aluminium-Citrate solutions with formation minerals”15th European Symposium on Improved Oil Recovery — Paris, France27 – 29 April 2009。

世界上茶和咖啡-消费的模式【外文翻译】

世界上茶和咖啡-消费的模式【外文翻译】

世界上茶和咖啡-消费的模式【外⽂翻译】外⽂翻译原⽂The worlds of tea and coffee: Patterns of consumption Material Source: 2003 Kluwer Academic Publishers. Author: David grigg AbstractCoffee and tea are both drunk in most countries, but typically one predominates. Coffee is the preferred drink in European the Americas, tea elsewhere. Until the early eighteenth century coffee production and consumption was confined to the Islamic world, tea production to East Asia. European traders altered this pattern dramatically. The present pattern of coffee consumption is influenced by income per capita,that of tea is not. Religious influences played some part in the early development of both tea and coffee but have little relevance at the present. National factors have influenced wider patterns. British preference for tea was taken to all their colonies. In recent years fears about health have had some influence on coffee consumption.IntroductionGeographers have always been interested in the production of food on the farm, but recently there has been a growing interest in aspects of food beyond the farm gate such as food processing, food security, restaurants and food health (Atkins and Bowler, 2001; Bell and Valentine, 1997).However, somewhat surprisingly the geography of food consumption–who eats what, where and why –has been an interest of only a few geographers and economists (Cépède and Lengelle, 1961; Grigg, 1995; Simoons, 1990; Bennett,1954; Kariel, 1966). But if little attention has been paid to international and regional variations in food consumption, the geography of drink attracts even less. Granted the production of wine has its students (Unwin, 1991; Blij, 1984) but alcoholic beverages are not the major drinks in most countries. In Europe coffee is generally the leading drink–excluding water –except in Britain and Ireland where it is tea ( P.V.G.D,1998.). Tea and coffee compete with each other in many countries, a topic investigated by N. Berdichevsky (1976),when however there was little data available on consumption in much of Africa and Asia, and Berdichevsky excluded producer countries from his study. TheFood and Agriculture Organization of the United Nations subsequently published data on food consumption, and it is now available for most member states from 1961 to 1996 (FAO, 2001). It seems worthwhile, now world-wide statistics are available, to reexamine the geography of tea and coffee consumption.The nature of tea and coffeeTea is a drink made by pouring hot water on the dried leaves of the tea plant, camellia sinensis. Coffee is prepared in a similar way, with hot water and the seeds of the coffee tree, of which coffea arabica and coffea canephoria var. robusta are the most used. The flesh of the cherries is removed, and the seeds roasted. The two drinks have a number of properties in common. The aroma and taste of both is pleasant although some find them bitter, especially coffee, unless milk and sugar are added. Hot drinks not only warm the body, but assuage hunger, at least temporarily; more important, prior to the advent of safe public water supplies, the boiling of water reduces the harmful bacteria carried in many water sources. Neither drink has any major nutritional value; a cup of tea contains only four calories, but forty if milk and sugar are added (Encyclopaedia Britannica, 1985a,p. 735).Far more important however is that both contain caffeine which stimulates the central nervous system, reduces sleepiness and increases vigilance; it is this that explains the popularity of both drinks. When they were first introduced into Europe in the seventeenth century the only alternative drinks, other than the frequently polluted water supplies, were the alcoholic beverages, which were also free of bacterial contamination. Tea and coffee were thus a valuable alternative to wine, beer or spirits and much beloved by temperance campaigners. In the twentieth century other non-alcoholic drinks have become widely available, such as mineral waters, soft drinks and juices, and have competed with both tea and coffee. In the United States for example, the consumption of soft drinks exceeds that of tea, coffeeand alcoholic beverages combined (P.V.G.D., 1998).World Patterns of consumption per capitaPredominates in North Africa, and is the preferred drink in much of the rest of Africa, although the amount drunk there is very small. There are distinct outliers of tea drinking in the British Isles, in South Africa, Argentina, Chile, and New Zealand (and Australia until recently). Coffee is the favoured drink only in Europe and the Americas. Not surprisingly, the per capita distribution of tea and coffee consumption largely replicates the map of preferences. Coffee consumption is highest in North America and Europe, but hardly drunk at all in the former Soviet Union, Africa orAsia, except in Japan, the Philippines, Israel and South Korea (Figure 3). However it is notable that whilst coffee is the preferred beverage in most of Latin America, where much of the production takes place, per capita consumption is below thatin Western Europe and North America. Tea consumption per capita is at its highest in south west and south Asia and North Africa, Russia and also in the British Isles, South Africa, Australia and New Zealand. Tea is little drunk in most of the Americas, tropical Africa or in Europe (Figure 4).Economic factorsThere is a marked difference between the influence of income per capita upon coffee and upon tea. The consumption of coffee per capita for all countries has been regressed upon GDP per capita which has been logarithmically transformed. There is a high correlation (r = 0.72) between income and consumption, and income accounts for half the variation in consumption (r2 = 0.52)(Figure 5). As noted earlier the highest consumption is in Western Europe and North America, the lowest in Africa and Asia, with most of the countries in Latin America falling between the two, as they do in incomes (Figure 3). In contrast tea shows very little correlation (Figure 6) between income and consumption (r = 0.17) nor does income help account for variations in consumption (r2 = 0.03). This is explained by the fact that coffee is the preferred drink in the richer countries, in North America and Europe, and tea drinking is the preferred drink in the poorer countries of Asia and Africa. However if the regression analysis is confined to only those countries where tea is the preferred drink, and those where coffee consumption per capita exceeds tea are excluded, then there is a much higher correlation (r = 0.65) between tea and income, and income is a more powerful determinant (r2 = 0.4) of variations. It is debatable what conclusions can be drawn from this evidence. Income is clearly important in determining in which countries there are the highest levels of consumption of the more expensive beverage, coffee; but this does not preclude the possibility of people in rich countries that can afford coffee, choosing to drink the cheaper beverage, tea. Cultural factorsIn 1900 even the United States, where coffee consumption had run well ahead of tea, still had a tea consumption much the same as Russia, where far more tea than coffee was drunk. In all the English- speaking countries, except the United States, more cups of tea were drunk than cups of coffee; tea was imported mainly from the British dominions in South Asia. However in the twentieth century the allegiance to tea has weakened (Table 6); the consumption of tea has declined in the English speaking countries except surprisingly in the United States, and coffee consumption has increased everywhere but the United States and South Africa; more cups of coffee than tea are now drunk in the United States, Canada and Australia; only New Zealand, the United Kingdom and South Africa remain faithful to tea (FAO, 2001) and only in South Africa is a greater quantity of tea than coffee consumed (Table 6). There are three possible reasons for the decline of tea and the increase of coffee. First is the changing nature of immigration. Since 1945 migration from Britain and Ireland has been a falling proportion of all migrants to Australia, New Zealand and Canada, reducing the proportion from tea drinking countries. Second, and a more likely explanation, has been the rising incomes in all these countries. It has been noted that in Britain since 1950 tea has behaved like an inferior good; as long as incomes were low the cheaper beverage was preferred, but as incomes have risen so coffee consumption has increased, and tea consumption has fallen (Ritson,1994). Much the same is true of the other English–speaking countries other than the United States. In the latter, concerns about the effect of caffeine on health may help explain the fall of coffee drinking, although the competition from soft drinks may be an equally powerful factor. A third possible reason may be the revival of the coffee house, which was an important factor in the early spread of coffee in the Middle East and in Western Europe in the eighteenth century. In Britain coffee houses had a temporary revival in the 1950s with the introduction from Italy of the expresso machine; more potent has been the rise of the Starbucks coffee chain in the United States and its spread to Britain. Coffee and tea have become associated with different lifestyles, tea being drunk at home by the old, coffee by the young and outgoing.ConclusionsIt is not possible to give a simple explanation of the world pattern of consumption of tea and coffee. It can be shown how the location of production and consumption of both tea and coffee has changed over time. Thus coffee drinking was once confined to the Middle East, then spread to Western Europe and later North America, and when production shifted to Latin America so consumption increased there. But consumption has never been other than negligible in tropical Africa and east, south and south east Asia. Tea consumption remained confined to East Asia until the middle of the seventeenth century. Consumption then spread to the English speaking world and the Muslim countries of the Middle East and North Africa, as well as Russia and its empire. But China remained the leading source oftea until replaced by the plantations of south and south east Asia in the 1880s. Incomes and price have been important but not always paramount factors in determining whether tea or coffee predominates. As tea has always been cheaper per litre than coffee this may explain the sway the former has always had in Asia. Japan and Korea became coffee drinkers after the growth of incomes, and American influence in the 1940s and 1950s. The presence of high incomes suggests why consumers in the countries of Western Europe and North America have been able to drink coffee in large quantities. But it does not follow that the richer countries automatically drink coffee, the poor tea. Tea was the preferred drink in Britain, Australia, New Zealand and Canada for a long period when they were among the richest countries in the world. Cultural factors have perhaps been less important than might have been expected, although the migration of the British and Irish spread tea drinking. If no simple model can be provided to explain the patterns of consumption, at least this analysis demonstrates the great diversity in drinking habits and the need to look at the geography of consumption from different viewpoints.译⽂世界上茶和咖啡:消费的模式资料来源: 2003年学术出版机构作者:葛⾥格⼤卫摘要咖啡和茶两个在多数国家被喝,但通常是⼀个占主导地位。

September 30, 2009 ALL COUNTY LETTER NO 09-49 TO ALL COUNTY

September 30, 2009 ALL COUNTY LETTER NO 09-49 TO ALL COUNTY

September 30, 2009 ALL COUNTY LETTER NO. 09-49TO: ALL COUNTY WELFARE DIRECTORSALL COUNTY REFUGEE COORDINATORSALL COUNTY FOOD STAMP COORDINATORSALL COUNTY WELFARE-TO-WORK COORDINATORSALL COUNTY CONSORTIUM PROJECT MANAGERSALL COUNTY CALIFORNIA WORK OPPORTUNITY ANDRESPONSIBILITY TO KIDS PROGRAM SPECIALISTSALL COUNTY CASH ASSISTANCE PROGRAM FORIMMIGRANTS PROGRAM MANAGERSALL COUNTY IN-HOME SUPPORTIVE SERVICESPROGRAM MANAGERSALL COUNTY FISCAL OFFICERSALL COUNTY CIVIL RIGHTS COORDINATORSALL STATE ADVISORY COUNCIL ON REFUGEE ASSISTANCE AND SERVICES MEMBERSSUBJECT: NEW AID AND ALIEN ELIGIBILITY CODES FOR THE TRAFFICKINGAND CRIME VICTIMS ASSISTANCE PROGRAMREFERENCE: SENATE BILL (SB) 1569, CHAPTER 672, STATUTES OF 2006;WELFARE AND INSTITUTIONS CODE SECTIONS 13283, 14005.2,AND 18945; ALL COUNTY LETTER (ACL) NO. 06-60, DATEDDECEMBER 21, 2006, AND 08-15, DATED APRIL 4, 2008; ALLCOUNTY INFORMATION NOTICE (ACIN) NO. I-41-07, DATEDAUGUST 8, 2007This letter provides information and instructions regarding new aid and alien eligibility codes in the Medi-Cal Eligibility Data System (MEDS) for individuals who receive benefits and services under the Trafficking and Crime Victims Assistance Program (TCVAP).Page TwoThe TCVAP was authorized by SB 1569 (Chapter 672, Statutes of 2006) and became effective on January 1, 2007. This program assists eligible non-citizen victims of human trafficking and domestic violence or other serious crimes by providing them withstate-funded benefits and services that are equivalent to those provided to individuals who are admitted into the United States (U.S.) as refugees. In most cases, non-citizen trafficking and serious crime victims must apply to the U.S. Citizenship and Immigration Services for a T Visa or U Visa, respectively, which allows them to remain in the country legally to resolve their case and/or permanently resettle here.Under TCVAP, eligible trafficking and serious crime victims may receive benefits and services under the following state-funded programs: TCVAP Cash Assistance (for single adults or families without children), California Food Assistance Program (CFAP), Cash Assistance Program for Immigrants (CAPI), California Work Opportunity and Responsibility to Kids (CalWORKs) and In-Home Supportive Services (IHSS). The TCVAP-eligible persons may also receive state-funded Medi-Cal that is administered by the California Department of Health Care Services (CDHCS) and services under the Healthy Families Program, which is administered by the Medical Risk Medical Insurance Board.For more information on TCVAP eligibility, benefits, and services, please refer toACL No. 06-60 at the following link: /getinfo/acl06/pdf/06-60.pdf.PLEASE NOTE: This population may not have social security numbers. If they meet the eligibility criteria for TCVAP benefits and services, applicants and recipients receive cash aid and services under this state-only program without having a social security number. Counties may not deny or discontinue the case because the applicant or recipient does not have a social security number. In county welfare departments where automation requires a social security number and the system allows for it, counties may enter a “pseudo” number, or they may develop other workarounds to ensure that the case is processed and the client is served. (For additional information on “pseudo” numbers, please see ACL No. 06-60, Page Nine, at the above link.)TCVAP AID AND ALIEN ELIGIBILITY CODESThe following new aid and alien eligibility codes have been programmed into MEDS so that non-citizen trafficking and serious crime victims who receive state-funded benefits and services can be properly identified and tracked for data reporting and fiscal claiming purposes. These new codes are available for immediate use by counties.Prior to the issuance of the new codes, counties were directed, via ACL No. 06-60, to flag these cases so that they could be identified. Counties must review allPage Threemanually-tracked cases that have been terminated since the implementation of TCVAP on January 1, 2007, to ensure that those clients received benefits under their respective programs for the amount of time allowed and that they were not improperly terminated due to coding issues.Counties must begin coding new non-citizen trafficking and serious crime victim cases and all continuing cases that have been tracked manually, as soon as possible. Following are the specific codes and descriptions that apply to the type of case and service:TCVAP Aid Code:1V: TCVAP state-funded cash assistanceTCVAP Alien Eligibility Codes:W: Non-citizen victim of trafficking who is in the process of applying for a T Visa Applicant for TCVAP who is taking steps to file for a T Visa and/or is taking steps to become certified by the federal Office of Refugee Resettlement (ORR) forfederal benefits.X: Non-citizen victim of domestic violence or other serious crimes who has filed a U Visa applicationY: Non-citizen victim of domestic violence or other serious crimes whose U Visa has been approvedThe alien eligibility codes W, X, and Y are not exclusive to TCVAP state-funded cash assistance (aid code 1V). They may be used with the aid code of any program for which the non-citizen applicant/recipient is eligible. For example, if a mother with a U.S. citizen child has applied for a U Visa and is otherwise eligible, the aid code would be 3E as the mother is eligible for state-only CalWORKs while the U.S. citizen child is eligible for federally-funded CalWORKs. The alien eligibility code would be X.CALWORKS ELIGIBILITYCounties are required to determine if individuals claiming the status of a non-citizen victim of trafficking, domestic violence, or other serious crimes are eligible forstate-funded CalWORKs. Eligibility for adults and children must be determined independently. A parent’s status as a non-citizen victim of trafficking, domestic violence or other serious crimes does not eliminate the need for the child to separately meet the eligibility requirements. If the child was not a trafficking victim, the child (or someone on behalf of the child) must apply for T Visa derivative status, prepare to applyPage Fourfor T Visa derivative status, take steps to meet the conditions for federal benefits eligibility, or apply for U Visa derivative status in order to be eligible for state-only CalWORKs. If the child does not meet one of these eligibility conditions, he/she is ineligible for state-funded CalWORKs.Once the county determines eligibility for the adult and the child for state-funded CalWORKs benefits, the county shall use aid codes of 3E, 3G, 3H, 3L, 3M, 3U, or 3W, and the alien eligibility code, as appropriate.For example, if both the parent and the child are victims of trafficking, domestic violence, or other serious crimes, the aid code would be 3L, as the parent and child are not federally-eligible but are eligible for state-only CalWORKs. The alien eligibility code would be W, X, or Y.FOOD STAMPS ELIGIBILITYAs indicated in ACL 06-60, noncitizens determined eligible for state-funded benefits under the provisions of SB 1569, who would be ineligible for federal food stamp (FS) benefits solely based on their noncitizen status, shall be eligible for FS benefits under the CFAP as outlined in Manual of Policies and Procedures Section 63-403.CLAIMING EXPENDITURESTo allow counties to report expenditures for the TCVAP program, the CA 800 Automated Assistance Claims will be amended to include Aid Code 1V. Claiming instructions will be provided to the counties through the CA 800 Automated Assistance Claims Excel Workbook monthly notice.ELIGIBILITY FOR FEDERAL BENEFITSThe following refugee/alien indicator code has also been developed for T Visa applicants who obtain federal certification as a trafficking victim from ORR.Refugee/Alien Indicator Code:O: Non-citizen victim of severe forms of trafficking who has been certified by the federal ORRIf a recipient is in TCVAP and receives ORR certification, the county must terminate these individuals from state-funded benefits and transition them into federally-funded programs for which they are eligible. These cases would be identified with the aid code for the federally-funded program and the new refugee/alien indicator code above.Page FiveFor example, a single adult who has applied for a T Visa and is receiving TCVAP cash assistance would be coded as follows: aid code 1V and alien eligibility code W. After he/she receives ORR certification of trafficking status, the county terminates the individual’s TCVAP cash assistance benefits and moves him/her into the federally-funded Refugee Cash Assistance (RCA) program. The case would then be coded as aid code 01 (RCA) and refugee/alien indicator code O.If you have any questions regarding the TCVAP aid, alien eligibility, and refugee/alien codes, please contact the appropriate program staff, as identified below:Refugee Resettlement Program:Ms. Janet Sandlin, Manager, Policy Unit, Refugee Programs Bureau, at (916) 654-1246. CalWORKs Program:Please contact your CalWORKs County Consultant at (916) 654-1322.Food Stamp Program:Mr. David Badal, Manager, Food Stamp Policy Bureau, at (916) 653-5528.Sincerely,Original Document Signed By:CHARR LEE METSKERDeputy DirectorWelfare to Work Division。

SAT 真题 2009年05月

SAT 真题 2009年05月

Form Codes AESX, BWSX, CFSXCollegeBoardThe SATReasoning TestQuestion-and-Answer ServiceMay 2009 AdministrationINSIDE:·Test questions and correct answers·The difficulty level for each question·Your essay prompt and all other essay prompts administered on your test day·Instructions for scoring your test·Suggestions for using this reportNOT FOR REPRODUCTION AND RESALE.○C2009 The Collage Board. All rights reserved College Board SAT. and the acorn logo are registered trademarks of the College Board. achieve more connect to college success, SAT Reasoning Test, and SAT Subject Tests are trademarks owned by the College Board.achieve moreSATUsing Your Question-and-Answer Service (QAS) ReportThis booklet contains the SAT® you took in May 2009, starting with all the essay prompts given in May, including the one you answered. It also includes scoring information. If the SAT you took included an unscored “equating” section, this booklet will not include that section.Reviewing Your SAT ResultsTo make the best use of your personalized QAS report, we suggest that you:• Read each question in the booklet, then check the repor t for the type of question, the correct answer, how you answered it, and the difficulty level.• Analyze test questions you answered incorrectly to understand why your answer was incorrect. Check to see whether you might have misread the question or mismarked the answer.• Keep track of how you did on the different types of questions (as labeled on your QAS report), either by using the table below or by printing your online score report at www. collegeboard. com/maysat. This can help you understand your academic strengths and identify areas forView a copy of your essay online at www. collegeboard. com/viewessay. On the practice sheets in the back of this booklet, you can try writing your essay again or practice writing an essay for one of the other prompts in this booklet.Scoring Your TestUse the Scoring Worksheet, SAT Essay Scoring Guide, and score conversion tables at the back of this booklet to try scoring your test. Use the “Form Code” shown at the top of your personalized QAS report to locate your particular score conversion tables. The Scoring Worksheet and score conversion tables are specific to the test you took. Do not try to score any other tests using them. Practicing to Take the SAT AgainThe best way to prepare for the SAT is to take challenging high school classes, read extensively, and practice writing as often as possible. Also check out the College Board’s free and low-cost practice tools for the SAT, such as The Official Question of the Day™, and be sure to visit SAT Skills Insight™ at /satskillsinsight. It provides you with the types of skills that are tested on the SAT, suggestions for improvement, and sample SAT questions and answers to help you do better in the classroom, on the test and in college. When you are ready, you can register to take the SAT again at /mysat.Now that you’re familiar with the test, you’re more prepared for the kinds of questions on the SAT. You’re also likely to be more comfortable with the test-taking process, including the time limits. On average, students who take the SAT a second time increase their combined critical reading, mathematics, and writing scores by about 40 points.ESSAYTime — 25 minutesThe essay gives you an opportunity to show how effectively you can develop and express ideas. You should, therefore, take care to develop your point of view, present your ideas logically and clearly, and use language precisely.Your essay must be written on the lines provided on your answer sheet—you will receive no other paper on which to write. You will have enough space if you write on every line, avoid wide margins, and keep your handwriting to a reasonable size. Remember that people who are not familiar with your handwriting will read what you write. Try to write or print so that what you are writing is legible to those readers.Important Reminders:• A pencil is required for the essay. An essay written in ink will receive a score of zero.• Do not write your essay in your test book. You will receive credit only for what you write on your answer sheet.• An off-topic essay will receive a score of zero.• If your essay does not reflect your original and individual work, your test scores may belegible to those readers.Important Reminders:• A pencil is required for the essay. An essay written in ink will receive a score of zero.• Do not write your essay in your test book. You will receive credit only for what you write on your answer sheet.• An off-topic essay will receive a score of zero.• If your essay does not reflect your original and individual work, your test scores may be canceled.You have twenty-five minutes to write an essay on the topi assigned below.5. In the sequence above, the first term is 12 and each term after the first is 2 more than half the previous term. What is the fifth term of the sequence?(A) 5.25(B) 5(C) 4.75(D) 4.5(E) 4答案:D12. Which of the lettered points on the number line above corresponds to the value of the product xy?(A) A(B) B(C) C(D) D(E) E答案:C13. The point P(a,b), where a and b are nonzero numbers, is reflected across the y-axis to a point Q, Then point Q is reflected across the x-axis to a point S. In terms of a and b, what is the sum of the coordinates of point S?(A) -(a+b)(B) -a+b(C) a-b(D) a+b(E) 2(a+b)答案:A14. The figure above shows the graph of the function f. Which of the following is greater than f(-3)?(A) f(-6)(B) f(-4)(C) f(0)(D) f(3)(E) f(5)答案:E15. If (x+3)2 = k, what does x2+6x equal in terms of k ?(A) k+9(B) k+3(C) k-3(D) k-6(E) k-9答案:E16. If xy = x+y and y>2, which of the following must be true about x ?(A) x = y(B) x = 0(C) x = l(D) 0<x<l(E) 1<x<2答案:E17. A certain type of bronze is made by combining copper and tin so that the ratio of copper to tin is 19 to 1 by weight. How many pounds of tin are needed to make a 380-pound statue from this type of bronze?(A) 18(B) 19(C) 20(D) 360(E) 361答案:B18. If y = 2x, which of the following expressions is equivalent to 4x-2x+1for all positive integer values of x?(A) 2y-2(B) y2(C) y2-y(D) y2-2y(E) y2+2y答案:D19. The function f has the property that f(a) = f(b) for all numbers a and b. What is the graph of y = f(x) in the xy-plane?(A) A line with slope 0(B) A line with slope 1(C) A circle with center (0, 0)(D) A semicircle with center (0, 0)(E) A parabola symmetric about the y-axis答案:A(D) has(E) having答案:D2. One of only a few venomous mammals, the slow loris coats the fur of its young offspring with toxic saliva, which it protects them from predators.(A) saliva, which it protects them(B) saliva, it protects them(C) saliva to protect them(D) saliva for protecting them(E) saliva, they are protected答案:C3. Nutritionists suggest that before deciding to drastically change your diet, a person should consult one's physician.(A) your diet, a person should consult one's physician(B) your diet, you should consult your physician(C) one's diet, you should consult your physician(D) their diet, people should consult his or her physician(E) their diet, consult a physician答案:B4. Biologists working to rescue the giant condor from extinction uses radio telemetry and satellite signals to track banded birds.(A) uses radio telemetry and satellite signals to track(B) using radio telemetry and satellite signals to track(C) use radio telemetry and satellite signals to track(D) to track, by use of radio telemetry and satellite signals,(E) tracking, using radio telemetry and satellite signals,答案:C5. Iron, the metal most necessary for modem industry, is more often made into an alloy than used in its pure form.(A) is more often made into an alloy than used(B) is more often made into an alloy than using it(C) is more often made into an alloy rather than use it(D) which is more often made into an alloy than it is used(E) more often made into an alloy than used答案:A6. Once a popular form of entertainment in arcades, shops, and saloons across the United States, collectors prize coin-operated mechanical games as emblems of the nation's past.(A) collectors prize coin-operated mechanical games(B) collectors who prize coin-operated mechanical games(C) coin-operated mechanical games that are prized by collectors(D) coin-operated mechanical games are prized by collectors(E) coin-operated mechanical games, prized by collectors答案:D7. There is speculation that the name “Wendy” was the invention of J. M. Barrie, who created acharacter by that name for his famous play Peter Pan.(A) There is speculation that the name “Wendy”was(B) There is speculation saying the name “Wendy” was(C) They speculate saying mat the name “Wendy” was(D) The name “Wendy,” speculated to have been(E) The name “Wendy” is by some speculation答案:A8. The paintings by the junior high students displayed more sophisticated color schemes than the elementary school students.(A) schemes than the elementary school students(B) schemes than did those by the elementary school students(C) schemes as that which me elementary school students did(D) schemes, and this was not like those done by the elementary school students(E) schemes, not like the elementary school students答案:B9. Raised on the Laguna Pueblo reservation, the novels of Leslie Marmon Silko affirm the enduring role of oral traditions and ceremonies in the Pueblo culture.(A) Raised on the Laguna Pueblo reservation, the novels of Leslie Marmon Silko(B) Raised on the Laguna Pueblo reservation, Leslie Marmon Silko's novels(C) Leslie Marmon Silko was raised on the Laguna Pueblo reservation, her novels(D) Leslie Marmon Silko's novels, and that she was raised on the Laguna Pueblo reservation,(E) The novels of Leslie Marmon Silko, who was raised on the Laguna Pueblo reservation,答案:E10. Remarkable breakthroughs in gene research may lead to dramatic changes in medical treatment, where it may be possible to create drugs tailored to a patient's genetic makeup.(A) treatment, where it may be possible to create(B) treatment, in which they can possibly create(C) treatment by making it possible to create(D) treatment that makes it possible creating(E) treatment that makes possible creating答案:C11. We had never seen anything like this style of architecture before, we thought we were looking at giant sculptures, not buildings.(A) We had never seen(B) We never saw(C) Never had we seen(D) Never having seen(E) Never seeing答案:DThe following sentences test your ability to recognize grammar and usage errors. Each sentence contains either a single error or no error at all. No sentence contains more than one error. The error, if there is one, is underlined and lettered. If the sentence contains an error, select the one underlined part that must be changed to make the sentence correct. If the sentence is correct, select choice E. In choosing answers, follow the requirements of standard written English.ALeader Award, created to encourage innovation in developing products and practices that useB C D water efficiently. No errorE答案:A28. Early rock and roll music, like jazz and the blues, celebrated characteristics of urban life thatA Bwas once only disparaged: loud, repetitive city sounds were reproduced as raucous melodies and C Dinsistent rhythms. No errorE答案:C29. The Roman poet Virgil is highly esteemed today for his epic poem. The Aeneid, yet on hisA B deathbed he himself sought to prevent its publication on the grounds of not being sufficientlyC Dpolished. No errorE答案:DDirections: The following passage is an early draft of an essay. Some parts of the passage need to be rewritten.Read the passage and select the best answers for the questions that follow. Some questions are about particular sentences or parts of sentences and ask you to improve sentence structure or word choice. Other questions ask you to consider organization and development. In choosing answers, follow the requirements of standard written English.Questions 30-35 refer to the following passage.(1) For a long time, there has been a vocal minority of people who question whether Shakespeare really authored the works attributed to him. (2) These skeptics claim that the plays and sonnets were actually written by Edward de Vere , Christopher Marlowe, or even Sir Francis Bacon. (3) Most serious scholars dismiss such claims. (4) What about the so-called authors of other famous works of literature?(5) Skeptics often argue that William Shakespeare could not have had the high degree of education reflected in the plays. (6) Shakespeare's plays are very sophisticated. (7) The plays reveal that whoever wrote them was very familiar with politics, foreign languages, and classical Greek and Latin. (8) Skeptics say Shakespeare could not have gotten such a good education since he was not from a wealthy or noble family. (9) As serious scholars have long pointed out, Shakespeare, as a resident of Stratford-upon-Avon, where he grew up, would have been entitled to attend the local school. (10) There he would have learned reading, writing, and the classics and would have been exposed to many of the historical and philosophical ideas evident in Shakespeare's works. (11) Skeptics also maintain that Shakespeare could not have authored the plays because he never attended a university; serious scholars, however, point out that many dramatists of his time did not attend college. (12) It seems that despite what is said, there is little reason to doubt that Shakespeare's plays and sonnets were really written by Shakespeare.30. In context, which is best to add to the beginning of sentence 3?(A) For example,(B) In addition,(C) However,(D) Unfortunately,(E) Similarly,答案:C31. Which of the following is the best way to revise the underlined material and combine sentences 6 and 7 (reproduced below)?Shakespeare's plays are very sophisticated. The plays reveal that whoever wrote them was very familiar with politics, foreign languages, and classical Greek and Latin.(A) The plays attributed to Shakespeare are very sophisticated, revealing that(B) He also wrote very sophisticated plays, so they know that(C) In contrast, Shakespeare’s plays are very sophisticated, which reveals that(D) Who would question that they are sophisticated and that they reveal that(E) Whoever wrote it was very sophisticated; his plays reveal答案:A32. In context, which is the best way to revise the underlined portion of sentence 8 (reproduced below) ? Skeptics say Shakespeare could not have gotten such a good education since he was not from a wealthy or noble family.(A) Skeptics assume incorrectly that(B) We can say that(C) Therefore, it confirms that(D) As a result, we can conclude that(E) They should have concluded that答案:A33. In context, the second paragraph (sentences 5-12) would be most improved by the inclusion of(A) a list of the names of some of the most powerful families in the sixteenth-century English aristocracy(B) an example or two of dramatists other than Shakespeare who never attended a university(C) an inventory of the library of the leading noble family in Stratford-upon-Avon during Shakespeare's lifetime(D) an explanation of how modern education in England differs from that of Shakespeare's time(E) a physical description of the grammar school in Stratford-upon-Avon during Shakespeare's youth答案:B34. Which of the following is the best version of the underlined portion of sentence 12 (reproduced below)?It seems that despite what is said, there is little r eason to doubt that Shakespeare’s plays and sonnets were really written by Shakespeare.(A) (as it is now)(B) their arguments(C) their lack of evidence(D) the issues raised by skeptics(D) powerful.. overlooked(E) irrelevant.. taught答案:C3. Led by Massasoit and William Bradford, the Wampanoag communities and Plymouth Colony created a military and economic-------, drawing upon one another's resources for decades.(A) experiment(B) stalemate(C) dilemma(D) rivalry(E) alliance答案:E4. Jason's gullibility was remarkable: he-------the most Outrageous assertions and was therefore much too easily-------.(A) trusted .. duped(B) processed .. misjudged(C) proposed.. deluded(D) repeated .. apprehended(E) believed.. imitated答案:A5. Because curiosity is deemed the ------- of the scientific temperament, theoretical physicist Richard Feynman, renowned for his ceaseless questioning, was regarded by some as an-------of the scientific spirit.(A) essence .. incarnation(B) bane .. advocate(C) crux .. inception(D) hallmark .. adversary(E) inverse.. assimilation答案:A6. The editorial charged that some contemporary music-------fundamental social values by glamorizing what is essentially an outlaw lifestyle.(A) enjoins(B) erodes(C) augments(D) spawns(E) sanctions答案:B7. Some people believe a parrot can comprehend the words it utters, but most biologists believe parrots lack such-------ability.(A) auditory(B) cognitive(C) observational(D) mimetic(E) prophetic答案:B8. Nothing in the essay is ---------: every sentence contributes in an essential way to the overall meaning.(A) cohesive(B) querulous(C) paramount(D) mandatory(E) superfluous答案:EThe passages below are followed by questions based on their content; questions following a pair of related passages may also be based on the relationship between the paired passages. Answer the questions on the basis of what is stated or implied in the passages and in any introductory material that may be provided.Questions 9-12 are based on the following passages.Passage 1In a recent survey concerning plagiarism amongscholars, two University of Alabama economists asked1,200 of their colleagues if they believed their work hadLine ever been stolen. A startling 40 percent answered yes.5While not a random sample, the responses still representhundreds of cases of alleged plagiarism. Very few of themwill ever be dragged into the sunlight. That's becauseacademia often discourages victims from seeking justice,and when they do, tends to ignore their complaints. “It's10like cockroaches,” says the author of a recent book aboutacademic fraud. “For every one you see on the floor, thereare a hundred behind the stove.”Passage 2Words belong to the person who wrote them. Thereare few simpler ethical notions than this, particularly as15society directs more and more energy toward the creationof intellectual property. In the past 30 years, copyright lawshave been strengthened, fighting piracy has become anobsession with Hollywood, and, in the worlds of academiaand publishing, plagiarism has gone from being bad literary20manners to something close to a felony. When a notedhistorian was recently found to have lifted passages fromother historians, she was asked to resign from the boardof the Pulitzer Prize committee. And why not? If she hadrobbed a bank, she would have been fired the next day.9. Both passages discuss which of the following?(A) Reactions to plagiarism committed by scholars(B) An increase in plagiarism by college professors(C) The impact that academic fraud can have on the communication of scholarly ideas(D) A major change in copyright laws that occurred within the past three decades(E) Recent and highly publicized cases of plagiarism答案:A10. The “author” (line 10, Passage 1) would likely argue that the historian's having “lifted passages from other historians” (lines 21-22, Passage 2) is(A) a relatively harmless error(B) an example of academic collaboration(C) deserving of harsh punishment(D) far from an isolated incident(E) a comparatively recent problem答案:D11. The author of Passage 2 would likely respond to the actions attributed to “academia” in lines 8-9 in Passage 1 (“academia ... complaints”) by asserting that(A) these actions are consistent with the approach common in publishing(B) academic plagiarism has usually been misrepresented in surveys(C) researchers should not be held accountable for inadvertent mistakes(D) universities increasingly treat plagiarism as a serious offense(E) colleges should provide amnesty to researchers accused of plagiarism答案:D12. Which best describes the relationship between the two passages?(A) Passage 1 advocates a strategy that Passage 2 considers outmoded.(B) Passage 1 envisions an idealistic condition that Passage 2 finds impossible.(C) Passage 1 provides a detached analysis to which Passage 2 responds with alarm.(D) Passage 1 describes a state of affairs that Passage 2 views as inexcusable.(E) Passage 1 emphasizes the causes of a problem, and Passage 2 emphasizes its effects.答案:DQuestions 13-23 are based on the following passage.This passage is adapted from a novel about anarchaeologist on a dig in the Yucatán Peninsula.“I dig through ancient trash,” I told the elegantlygroomed young woman who had been sent by a popularmagazine to write a short article on my work. “I grub inLine the dirt, that's what I do. Archaeologists are really no5 better than scavengers, sifting through the garbage thatpeople left behind when they died, moved on, built a newhouse, a new town, a new temple. We're garbage collectorsreally. Is that clear?” The sleek young woman's smilefaltered, but she bravely continued the interview.10That was in Berkeley, just after the publication ofmy last book, but the memory of the interview lingeredwith me. I pitied the reporter and the photographer whoaccompanied her. It was so obvious that they did notknow what to do with me.15My name is Elizabeth Butler; my friends and studentscall me Liz. The University of California at Berkeley listsme as a lecturer and field archaeologist, but in actualityI am a mole, a scavenger, a garbage collector. I find itsomewhat surprising, though gratifying, that I have20managed to make my living in such a strange occupation.Often I argue with other people who grub in the dirt.I have a reputation for asking too many embarrassingquestions at conferences where everyone presents theirfindings. I have always enjoyed asking embarrassing25questions.Sometimes, much to the dismay of my fellow academics, I write books about my activities and theactivities of my colleagues. In general, I believe thatmy fellow garbage collectors regard my work as suspect30because it has become quite popular. Popularity is not the mark of a properly rigorous academic work. I believe thattheir distrust of my work reflects a distrust of me. My worksmacks of speculation; I tell stories about the people whoinhabited the ancient ruins—and my colleagues do not care 35for my tales. In academic circles, I linger on the fringes where the warmth of the fire never reaches, an irreverentoutsider, a loner who prefers fieldwork to the university,and general readership to academic journals.But then, the popularizers don't like me either. I gave 40that reporter trouble, I know. I talked about dirt and potsherds* when she wanted to hear about romance andadventure. And the photographer—a young man whowas more accustomed to fashion-plate beauties than toweatherworn archaeologists—did not know how to picture 45the crags and fissures of my face. He kept positioning me in one place, then in another. In the end, he took photographsof my hands: pointing out the pattern on a potsherd,holding a jade earring, demonstrating how to use a manoand metate, the mortar and pestle with which the Maya50grind corn.My hands tell more of my history than my face. They are tanned and wrinkled and I can trace the paths of veinsalong their backs. The nails are short and hard, like theclaws of some digging animal.55I believe that the reporter who interviewed me expected tales of tombs, gold, and glory. I told her about heat,disease, and insect bites. I described the time that my jeepbroke an axle 50 miles from anywhere, the time that thelocal municipality stole half my workers to work on a local 60road. “Picture postcards never show the bugs,” I told her.“Stinging ants, wasps, fleas, roaches the size of your hand.Postcards never show the heat.”I don't think that I told her what she wanted to hear,but I enjoyed myself. I don't think that she believed all65my stories. I think she still believes that archaeologistswear white pith helmets and find treasure each day beforebreakfast. She asked me why, if conditions were as horribleas I described, why I would ever go on another dig. Iremember that she smiled when she asked me, expecting70me to talk about the excitement of discovery, the thrill ofuncovering lost civilizations. Why do I do it?“I'm crazy,” I said. I don't think she believed me.*fragments of broken pottery, especially ones with archaeological significance13. The passage as a whole serves primarily to(A) satirize the activities of professional archaeologists(B) portray the trials and tribulations of professional journalists(C) reveal the personality of a character through her own self-descriptions(D) represent the ambiguities of truth through unreliable first-person narration(E) display the inner workings of the mind of a brilliant academic答案:C14. The narrator's characterization of archaeologists as “no better than scavengers” (lines 4-5) suggests that she(A) views archaeological fieldwork with disdain(B) is being intentionally provocative(C) dislikes her chosen career(D) feels that academic research lacks value(E) is avoiding the interviewer's questions答案:B15. The “other people” (line 21) would most likely describe the narrator as(A) collegial(B) indulgent(C) admiring(D) indifferent(E) contentious答案:E16. In lines 26-38, the narrator indicates that her fellow archaeologists react as they do because they believe(A) her books are difficult to understand(B) her books are insufficiently scholarly(C) she employs an outmoded methodology in her research(D) she publishes more research than do most of her colleagues(E) she dismisses the work of her colleagues in her books答案:B17. The sentence in lines 30-31 (“Popularity ... work”) primarily serves to(A) advance a provocative and unusual argument(B) clarify an obscure principle(C) note an evolving trend(D) espouse an unpopular belief(E) indicate the reasoning behind a point of view答案:E18. In lines 34-35, “care for” most nearly means(A) enhance(B) desire(C) appreciate(D) look after(E) feel concern about答案:C19. Lines 35-38 (“In academic ... journals”) make use of which of the following devices?(A) Metaphor(B) Understatement(C) Personification(D) Humorous anecdote(E) Literary allusion答案:A20. Lines 42-47 (“And . .. hands”) suggest primarily that the photographer(A) is flustered by an unfamiliar situation(B) does not know bow to take good pictures(C) is excited by a new challenge(D) does not respond well to criticism(E) is averse to photographing older subjects答案:A21. The narrator mentions all of the following as problems encountered at archaeological digs EXCEPT(A) noxious insects(B) incompetent workers(C) government interference(D) mechanical breakdowns(E) uncomfortable weather答案:B22. The tone of lines 63-64 (“I don't... myself”) is best described as(A) humble(B) inquisitive(C) diffident(D) didactic(E) cavalier答案:E23. In context, the reporter would probably characterize the narrator's remark in line 72 as。

Queen's speech 2009

Queen's speech 2009

Queen’s Speech 2009Transcript of Her Majesty’s Most Gracious Speech to both Houses of Parliament on Wednesday 18 November 2009.Read the transcript[Check against delivery]My Lords and members of the House of Commons.My Government’s overriding pri ority is to ensure sustained growth to deliver a fair and prosperous economy for families and businesses, as the British economy recovers from the global economic downturn. Through active employment and training programmes, restructuring the financial sector, strengthening the national infrastructure and providing responsible investment, my Government will foster growth and employment.My Government will also strengthen key public services, ensuring that individual entitlements guarantee good services, and will work to build trust in democratic institutions.My Government will seek effective global and European collaboration through the G20 and the European Union to sustain economic recovery and to combat climate change, including at the Copenhagen summit next month.The Duke of Edinburgh and I look forward to our visit to Bermuda and our State Visit to Trinidad and Tobago and to the Commonwealth Heads of Government Meeting in this, the Commonwealth’s 60th anniversary year. We also look forward to receiving the President of South Africa next year.My Government will continue to reform and strengthen regulation of the financial services industry to ensure greater protection for savers and taxpayers. Legislation will be brought forward to enhance the governance of the financial sector and to control the system of rewards.As the economic recovery is established, my Government will reduce the budget deficit andensure that national debt is on a sustainable path. Legislation will be brought forward to halve the deficit.My Government will introduce a Bill to enable the wider provision of free personal care to those in highest care need.Legislation will be brought forward to introduce guarantees for pupils and parents to raise educational standards.My Government will legislate to protect communities by ensuring that parents take responsibility for their children’s antisocial behaviour and by tackling youth gang crime.My Government will introduce a Bill to ensure the communications infrastructure is fit for the digital age, supports future economic growth, delivers competitive communications and enhances public service broadcasting.Legislation will be introduced to support carbon capture and storage and to help more of the most vulnerable households with their energy bills.My Government will respond to proposals for high-speed rail services between London and Scotland.Legislation will be introduced to protect communities from flooding and to improve the management of water supplies.My Government is committed to ensuring everyone has a fair chance in life and will continue to take forward legislation to promote equality, narrow the gap between rich and poor and tackle discrimination. The Bill would also introduce transparency in the workplace to help address the differences in pay between men and women.My Government will continue to enshrine in law its commitment to abolish child poverty by 2020.My Government will legislate to provide agency workers with the right to be treated equally with permanent staff on pay, holidays and other basic conditions.Legislation will continue to be taken forward on constitutional reform. My Government will also publish draft legislation on proposals for a reformed second chamber of Parliament with a democratic mandate.A Bill will be introduced to strengthen the law against bribery.My Government will continue to work closely with the devolved administrations in the interests of all the people of the United Kingdom. My Government is committed to the Northern Ireland political process and will continue to work with Northern Ireland’s leaders to complete the devolution of policing and justice and to ensure its success.In Scotland, my Government will take forward proposals in the Final Report of the Commission on Scottish Devolution. My Government will continue to devolve more powers to Wales.Members of the House of Commons.Estimates for the public services will be laid before you.My Lords and members of the House of Commons.My Government will work for security, stability and prosperity in Afghanistan and Pakistan and for peace in the Middle East.Legislation will be brought forward to ban cluster munitions.My Government will work towards creating the conditions for a world without nuclear weapons,including addressing the challenges from Iran and North Korea.Draft legislation will be published to make binding my Government’s commitment to spend nought point seven per cent of national income on international development from 2013.Other measures will be laid before you.My Lords and members of the House of Commons.I pray that the blessing of Almighty God may rest upon your counsels。

知识产权相关欧盟法律法规框架汇总

知识产权相关欧盟法律法规框架汇总

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European Union Constitution / Basic Law Consolidated versions of the Treaty on European Union and the Treaty on the Functioning of the European Union (2010) Charter of Fundamental Rights of the European Union (2000/C 364/01) (2000) Main IP Laws: enacted by the Legislature Directive (EU) No. 2015/2436 of the European Parliament and of the Council of 16 December 2015 to approximate the laws of the Member States relating to trade marks (Text with EEA relevance) (2016) Regulation (EU) 2015/2424 of the European Parliament and of the Council of 16 December 2015 amending Council Regulation (EC) No 207/2009 on the Community trade mark and Commission Regulation (EC)

2009_ESPE_E-NNI_UNI_NID

2009_ESPE_E-NNI_UNI_NID

UNI
CPE
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Global Services crossing carrier boundaries
UNI UNI
Multi-point to Multi-point EVC
UNI
Carrier C Access Provider
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Carrier A Service Provider
UNI
UNI Point-to-Point EVC CPE UNI
Point to Point Site2Site L2 VPNs
E-LAN
CPE UNI
Multipoint EVC UNI CPE
EP-LAN: Private LAN EVP-LAN: Virtual Private LAN
Multi-Point to Multi-Point Multi-Site L2 VPNs Transparent LANs
Carrier Ethernet Attributes
• Scalability • Service Management • Reliability • Quality of Service
6
MEF defined Basic CE Services
E-LINE
EPL: Private Line EVPL: Virtual Private Line CPE
– The UNI is the single point that is the demarcation between the customer and the service provider/Cable Operator/Carrier/MSO – The UNI is typically at a port on an active device owned and operated by the Service Provider – The UNI in a Carrier Ethernet Network uses a physical Ethernet Interface at operating speeds 10Mbs, 100Mbps, 1Gbps or 10Gbps

中国电梯行业China Elevator Industry Report, 2009

中国电梯行业China Elevator Industry Report, 2009

China Elevator Industry Report, 2009As the largest elevator market in the world, Chinese output ofpelevators continued to rise to 262,000 units in 2009, up about 5%yr-on-yr. However, the growth margin slowed down due to thefinancial crisis. The shrinking newly constructed area of realestate sector directly led to the reduced orders for elevator in thefirst half of 2009.fi t h lf f2009In 2009, the demand of Chinese elevator market for traditionalproducts decreased, while new-generation energy-savingp,g gy gelevators and high-tech intelligent elevators will gradually becomethe mainstream.Output and Growth Rate of Elevators in China, 1983-2009Source: ResearchInChinaSales Volume of Energy-saving Elevators in China, 2005-2008Source: ResearchInChinaChinese elevator manufacturers suffered great difficulties in operation in the first half of 2009 due to the downturnof real estate market. Nevertheless, with the rebounding of real estate market in the second half of 2009, elevatormanufacturers restored confidence. As a major elevator manufacturer in China, the sales revenue of ShanghaiMitsubishi Elevator Co., Ltd. rose by 5.86% in the first half of 2009, and its net profit rose by 7.99%. The Mitsubishi Elevator Co Ltd rose by586%in the first half of2009and its net profit rose by799%Thecompany expects sales revenue of RMB8.0 billion in 2009.This report analyzes the development course, market trends, import & export, key enterprises of China elevatorindustry. Additionally, it researches the status quo and future trends of China elevator industry.Tableof Contents Table of Contents• 1. Profile of Elevator 11Definition • 3.1 Industry Policies • 1.1 Definition • 1.2 Classification • 1.3 Application 14Features • 3.2 National Economy • 3.3 Real Estate Sector •3.4 Government Procurement•1.4 Features• 2. Development of China Elevator Industry •21Development History •4. Import and Export • 4.1 Export 42I t 2.1 Development History • 2.2 Output• 2.2.1 Product Structure • 2.2.2Output of New Elevators •4.2 Import •5. Key Elevator Enterprises in China 51Shanghai Mitsubishi Elevator Co Ltd 2.2.2 Output of New Elevators • 2.2.3 Installation & Maintenance Market • 2.3 Demand • 2.3.1 Main Factors • 5.1 Shanghai Mitsubishi Elevator Co., Ltd.• 5.1.1 Profile• 5.1.2 Output and Sales Volume 513Operation • 2.3.2 Demand in China •2.4 Competition• 5.1.3 Operation • 5.1.4 Projects • 5.1.5 Latest Advances 516Development Strategies •3. Factors Influencing Development of China Elevator Industry•5.1.6 Development Strategies•5.2 Otis Elevator Investment (China) Co., Ltd.• 5.2.1 Profile563Operation • 5.2.2 Output and Sales Volume • 5.2.3 Projects • 5.2.4 Latest Advances S • 5.6.3 Operation • 5.6.3 Projects• 5.6.4 Development Strategies • 5.7 Toshiba Elevator (China) Co., Ltd.• 5.2.5 Development Strategies • 5.3 Hitachi Elevator (China) Co., Ltd.• 5.3.1 Profile• 5.3.2 Output and Sales Volume • 5.7.1 Profile • 5.7.2 Products • 5.7.3 Latest Advances 574Development Strategies p • 5.3.3 Operation • 5.3.4 Projects• 5.3.5 Development Strategies • 5.7.4 Development Strategies • 6. Opportunities and Risks • 6.1 Opportunities • 5.4 Schindler Group (China)• 5.4.1 Profile • 5.4.2 Operation • 5.4.3Projects •6.2 Risks5.4.3 Projects• 5.4.4 Development Strategies • 5.5 Fujitec China • 5.5.1 Profile • 5.5.2 Products • 5.5.3 Projects• 5.5.4 Development Strategies •56KONE Corporation (China)5.6 KONE Corporation (China)• 5.6.1 Profile•5.6.2 Development HistorySelected ChartsSelected Charts•Classification of Elevators•Development Stages of China Elevator Industryp g y•Four Development Stages of Joint Ventures•Chinese Elevator Market Shares, 2009•Types of Elevators in China, 2009China Elevator Industry Layout, 2009•China Elevator Industry Layout2009•Output and Growth Rate of Elevators in China, 1983-2009•Number of Elevators in Service in China, 2000-2009•China's Urban Population, 1985-2008•China's Railway Infrastructure Investment, 2007-2010EChi'R il I f t t I t t20072010E•Sales Volume of Elevators in China, 2001-2009•Product Demand for Elevators in China, 2009•Sales Volume of Energy-saving Elevators in China, 2005-2008•Market Shares of Some Elevator Brands in China, 2009•Policies of China Elevator Industry, 2009•China’s GDP Growth Rate, 2000-2009•China’s Real Estate Investment, 2000-2009•Real Estate Investment and Residential Investment in China, 2007-2009•New Construction Area of China Real Estate Industry, 2005-2009•Export Volume of Elevators in China, 2000-2008Import Volume of Elevators in China, 2000-2008•Import Volume of Elevators in China2000-2008•Output and Sales Volume of Shanghai Mitsubishi Elevator Co., Ltd., 1987-2008•Sales Revenue and Net Profit of Shanghai Mitsubishi Elevator Co., Ltd., 2006-2009•Projects of Shanghai Mitsubishi Elevator Co., Ltd., 2009•Projects of Otis Elevator (China) Investment Co., Ltd. in China and Foreign Projects of Otis Elevator(China)Investment Co Ltd in China and ForeignCounties, 2009•Output of Hitachi Elevator (China) Co., Ltd., 2006-2009•Sales Revenue of Hitachi Elevator (China) Co., Ltd., 2006-2009•Projects of Hitachi Elevator (China) Co., Ltd., 2009Projects of Hitachi Elevator(China)Co Ltd2009•Sales Revenue and Profit of Schindler Group, 2006-Q3 2009•Sales Revenue of Schindler Group from Elevators and Escalators, 2006-Q3 2009•Projects of Schindler Group, 2009•Elevator Production Bases of Fujitec ChinaEl t P d ti B f F jit Chi•Elevators of Fujitec China•Major Elevator Projects of Fujitec China in China, 2009•Sales Revenue and Profit of KONE Corporation, 2007-2009•Sales Revenue and Profit of KONE Corporation in Asia-Pacific, 2005-2009 •Major Projects of KONE Corporation, 2009•Products of Toshiba Elevator (China) Co., Ltd.How to BuyProduct detailsHow to OrderUSD File By email:t@hi hiSingle user 1,500 PDF2250PDF report@ By fax:86-10-82601570By online:Enterprisewide 2,250 PDF Publication date: Feb. 2010By online: For more information, call our office in Beijing, China:Tel:861082600828Tel: 86-10-82600828Website: 。

台湾比赛PPT China

台湾比赛PPT China

x=?
Promotion
Spring A B C D E Promotio n method 108 110 100 110 103 Bargin sales Summer 110 99 105 110 120 Bargin sales Autumn 99 102 103 99 110 Bargin salses Winter 111 111 110 118 95 Anniversa ry
Contents
1 2 3
Market Forecast Strategy Analysis Result Feedback
4 Summary&Review
Macro-plan
Purchasing
Market forecast
Distribution
Review & Summ -ary
Strategy analysis
31849786 0 15000000 15000000 375000 16474786
Cash balance at beginning of quarter Sales revenue available cash Cash payment for purchasing Cash payment for operation expenses Income tax payment
The 2009 Pan-Asian Retailing Simulation Game
Chain Store Master Operation Report
General Manager: Pan Guangdan Marketing Manager: Li Li Purchase Manager: Lin Licheng

2009年世界健美大赛Bodybuilding event at the 2009 World Games

2009年世界健美大赛Bodybuilding event at the 2009 World Games

2009年世界健美大赛Bodybuilding event at the 2009 World Games Bodybuilding event at the 2009 World Games in KaohsiungEstonia's Natalia Nazarenko-kiivikas competes during the Women's Fitness bodybuilding event at the 2009 World Games in Kaohsiung July 18, 2009. The World Games will be held from July 16-26 in the southern Taiwan city of Kaohsiung.Japan's Koji Jodo, South Korea's Boo Chang-soon and Taiwan's Huang Chien-chih (L-R) compete during the Welterweight Men Upto 75 kg bodybuilding event at the 2009 World Games in Kaohsiung July 18, 2009. The World Games will be held from July 16-26 in the southern Taiwan city of Kaohsiung.South Korea's Kim Byurg-soo competes during the LightweightMen Up to 70 kg bodybuilding event at the 2009 World Games in Kaohsiung July 18, 2009.Japan's Masahiro Sue competes during the Lightweight Men Up to 70 kg bodybuilding event at the 2009 World Games in Kaohsiung July 18, 2009.India's Kishan Singh Nepran, Ukraine's Vyacheslav Makogon andJapan's Masahiro Sue (L-R) compete during the Lightweight Men Upto 70 kg bodybuilding event at the 2009 World Games in KaohsiungJuly 18, 2009.Tips: Best Way to Burn FatWhy is there so much confusion about fat loss? The truth is that thereis a lot of disinformation regarding fat loss from companies only tryingto sell you something.The best Way to Lose FatTotal body workouts (typically meaning workouts that involve more than just the large muscles of the lower-body) in study after study have proven to be more effective for losing body fat. By exercising muscles in the upper-body and lower-body simultaneously the heart must deliver increased blood supply throughout the body. When repeated on a regular basis, the heart and lungs become more efficient. The most exciting news is that a total-body workout not only burns more calories per workout, but also allows the average person to sustain a longer workout.Not all studies agree on the absolute best method for burning fat. Here’s what we do know about fat loss. Fat is an excellent fuel for muscles to burnduring a workout. To increase your chances of burning the maximum amount of fat during your workout, here are a few suggestions. Some studies have indicated that high intensity intervals into your workout. Not only will these one to two minute bursts add variety to your workout, some research suggests that these intervals are key to burning fat, especiallyfor those who have reached a plateau in their progress. Finally, watch what you eat. If you are serious about lowering your body fat percentage, keep your percent of calories from fat below 20 percent.Resistance training is also of great benefit if your goal is to lose fat. Resistance training is a form of strength training and is comparatively more efficient then cardio exercises for burning fat, because unlike cardio training which only burns calories during a workout, resistance training permanently increases your metabolic rate due to increasesin muscle mass. Muscles require energy to burn even when at rest,so your are burning calories even when your sleeping.In conclusion, if you focus on high intensity interval training which incorporates both cardio and resistance exercises which workout the lower and upper body, you will be on the path to successful fat loss.。

2009 World Low Carbon

2009 World Low Carbon
/c?m=9d78d513d99d1cea4fece4690d60c0676905d32=low%2Dcarbon+economy&qid=eae2993e1aae7524&p1=1(第 1/4 页)2011-3-18 11:25:54
2009 World Low Carbon
Low-carbon Economy (Green Economy)
Low-carbon economy is the economy based on low energy consumption and low pollution. Commonly speaking, it is to reduce carbon dioxide emission, calling upon people to try to reduce “carbon” emission in life and production. According to Mr. Zhu Dajian, low-carbon economy is energy decarbonization or economy with carbon elimination, including relative low-carbonization and absolute low-carbonization. The former refers to the fact that the growth rate of high-carbon energy is lower than the economic growth rate, while the latter means that the growth rate of high-carbon energy is zero or negative. At present

Hoarding 2009

Hoarding 2009

Hoarding 2009
佚名
【期刊名称】《投资与合作》
【年(卷),期】2010(000)002
【总页数】2页(P142-143)
【正文语种】中文
【中图分类】F832.48
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brand communication in fashion categories

brand communication in fashion categories

Correspondence:Angela CarrollLeeds University Business School, University of Leeds, Maurice Keyworth Building, Leeds LS2 9JT, UKE-mail: ac@turers and a rich source of information toconsumers. The benefits of branding arewell documented. To the manufacturer, D EVELOPMENT OF BRANDINGB rands have come to be regarded as impor-tant marketing components to manufac-O riginal ArticleB rand communications in fash ion categories using celebrity endorsementR eceived: 12th September 2008A ngela C arrolli s a Senior Teaching Fellow at Leeds University Business School. Teaching and researching in the areas of branding and advertising, she has a particular interest in fashion marketing and branding.A BSTRACTB rands have evolved to represent much more than the traditional markers of quality, trust and reliability to consumers. Brands have become embedded i n the consumer psyche and offer consumers the opportuni ty for self-expressi on, self-realisation and self-identity. This effect is particularly strong in fashion categories. Barri ers i ncludi ng cyni ci sm and i ncreasi ng adverti si ng li teracy threaten tradi ti onal approaches to brand commun cat ons, wh ch have trad t onally rel ed on verbal communications and storytelling. Celebrity endorsement is recognised as a potentially potent tool n commun cat ons, w th celebr t es v ewed as more powerful than anonymous models and campaigns tending to verbalise the meaning of the celebrity in relation to the brand. This paper examines the use of celebrity endorsement in communi cati ons for fashi on brands agai nst the backdrop of a turbulent brandi ng environment. The paper is conceptual in approach, drawing upon a range of literature in the area of branding, celebrity endorsement and fashion marketing. A shot from the 2004 Mui Mui pri nt campai gn featuri ng Maggi e Gyllenhaal and the 2005 pri nt Versace campaign featuring Madonna are used as illustrations. The analysis concludes that a new approach to celebrity campaigns has been adopted in fashion branding, refl ecting the need to move away from traditional campaigns and to focus more on visual signals rather than written cues. The need for an alternative approach to brand communications using celebrity endorsementis highlighted. This also refl ects limitations of traditional theoretical models used to explain the endorsement process. The paper offers an original and contemporary insight into celebrity endorsement and fashion marketing.J ournal of Brand Management; (2009) 17,146 –158. d oi: 10.1057/bm.2008.42 ;published online 19 December 2008K eywords: c elebrity endorsement ;b randing ;f ashion marketing ;a dvertising ;m arketing communicationsBrand communications in fashion categoriesproduct through advertising in order tocreate memorable and ‘ i mmortal ’ brands. 12Differentiation could be achieved over timeby, for example, lifestyle advertising. 5Thus, increasingly there was no information about the product, only the type of people whomight be inclined to use the product. 13It thus became accepted that developing, communicating and maintaining a brand ’ s image is critical to the long-term success ofa brand, 14with the core activity of many companies transformed from the production of things to the production ofimages. 15BRANDING FROM A MANAGERIAL PERSPECTIVETraditionally, branding was viewed prima-rily as a marketing function within the busi-ness. Increasingly, however, it has come to be viewed as being at the heart of business activity, embedded throughout the organi-sation, 11and as an asset that needs to be correctly managed. 16Related to this, the concept of ‘ b rand equity ’ has evolved, which stresses the potential stakes invested bycompanies in brands. 17Discussions high-light both the strategic importance of brands and the potential pitfalls of inadequate brand management. As a result, a number of models that conceptualise the brand management process have been devel-oped. 16 Keller 18emphasises the need for a structured approach based on sound research in order to manage brands strategically and to generate optimum value both in terms of asset valuation and marketing effi ciency. To achieve this effectively, value for the brand has to be created and managers must have the knowledge and expertise to exploit this value by developing profi table brand strategies. Creating value and building brand equity requires managers to develop favourable, strong and unique brand associations via an integrated approach. Underpinning this process, however, is thebrands offer a means of identifi cation for ease of handling and tracking, legal protec-tion 1 and the ability to be distinctive. 2 I n addition, branding is a sign of quality and can be used to secure competitive advan-tage and increased fi nancial returns andhigh customer loyalty. 3For the consumer, the brand functions as a means of identifi -cation, reduces search costs, effort and per-ceived risk, thereby facilitating a shortcut in decision making, and represents a guar-antee of quality and reliability. 4 –6P roducts evolved into brands in order to create differentiation in increasingly competitive markets by offering customers something extra over and above the func-tional attributes and associated potential benefi ts. Thus, the term ‘ a dded value ’ wasused to distinguish products from brands. 7Traditionally, this term focused on rational and economic features such as quality, consistency and reliability, with consumers prepared to pay that little bit extra for a brand. Brand names thus became hallmarks, which resulted in consumers placing trust in brands and forming bonds with manu-facturers. 8Increasing competition, coupled with the perceived potential benefi ts of branding to manufacturers and an increased volume of brand-based advertising, resulted in a proliferation of choice for consumers in many markets. Consequently, the scope for differentiation became limited, and it could not be assumed that consumers were interested in a product because of somecombination of basic ingredients. 9The emphasis shifted to symbolic, emotional features that generated more socio-psycho-logical associations in the minds of con-sumers. 10,11This was recognised as applying particularly to brands in the mature stageof their life cycle, identifi ed by Murphy 4as the ‘ i mage stage ’ where functional advan-tages have been eroded and symbolic values become more important in differentiating the brand. Therefore, it was recognised that a brand image could be ‘ g rafted ’ onto theCarrollassumption that consumers develop brand knowledge, the dynamics of which must be understood by practitioners if strategies are to be effective. Keller 18defi nes brand knowledge as comprising brand awareness (brand recognition and recall) and brand image, which is reflected in the favoura-bility, strength and uniqueness of the cluster of associations held about the brand in con-sumer memory. Therefore, the signifi cance of brands can only be seen through the eyes of the beholder. 6The consumer plays an important role in the building of powerful brands that in effect are coproduced by firms and consumers. 1Brand equity becomes customer-based, to which the task of managing the constellation of meaning associated with a brand is key. 17Equity is thus measured less in relation to quantita-tive benchmarks and more in relation to customer perception. I f consumers have high awareness and favourable associations towards a brand then equity is positive. Branding strategy becomes less about market share and more about minds and emotional share. 19Therefore, from a man-agerial perspective, branding is a critical core component to success and requires a strategic, structured and integrated approach. Effective management of brands requires a long-term customer-based perspective, and critical to this is an understanding of the relationship between consumers and brands in order to build favourable, strong and unique associations.B RAND AND CUSTOMER RELATIONSHIPT o explore the link between brands and the consumer psyche, Belk 20considers the con-cept of the extended self, which comprises self (me) and possessions (mine), suggesting that unknowingly, intentionally or uninten-tionally we regard our possessions as refl ec-tive and as part of ourselves. They provide a mantle that enables individuals to present themselves and garner feedback that may be less forthcoming from others who are reluctant to respond so openly to the unex-tended self. Consumers therefore turn to brands less as bundles of utility but more as badges that convey social meaning and that have the power to generate social acceptance. 21I ndeed, O ’S haughnessy and O ’S haughnessy 22assert that consumers seek positional products to signify group mem-bership and to mark their position. Thus, brand consumption has evolved into a process of self-reference, self-identity and self-articulation. Fundamental to the role played by brands is the construct of the self-concept. Onkvisit and Shaw 9defi ne this as the outcome of a learned, continuous and active process that consolidates the ideas and feelings we hold in relation to other people in a socially determined frame of reference. We achieve self-consistency via brand consumption, purchasing brands that we perceive to be similar to our self-concept. Defined as image congruence hypothesis, this suggests that brands perform a function of self-enhancement whereby consumers form perceptions about brands and compare these to their own value system, selecting brands that match the closest. Furthermore, self-concept is viewed as multidimensional (actual self, subjective self, ideal self and social self) and this can result in a signifi cant difference between the way an individual actually is and the way he /s he perceives himself /h erself. Therefore, brand consumption provides an opportunity for individuals to express themselves not as they are, but as how they would like to be or be seen, and this can further enhance social belonging via group membership: T hey (consumers) dress up, now as skiers who never ski, now as pilots who cannot fl y, now as soldiers who never see army life. In search for the expression of individualism bound up in a fantasy status.O’S haughnessy and O ’S haughnessy 22Brand communications in fashion categoriesdolls, mummifi ed in fully branded Tommy worlds ’ . S urrounding this, a subculture known as ‘ c ulture jamming ’ has developed, involving forms of media sabotage including billboard alteration and remixed logos. This is sym-bolised by the Canadian magazine A dbusters , which features articles, spoof advertisements for brands such as Calvin Klein and Tommy Hilfi ger, activist commentary from around the world and promotion of protest campaigns like Buy Nothing Day and TV Turnoff Week. In addition, pockets of the general public have been mobilised into protest. The practice of blogging has drawn attention to the vagaries of brand adver-tising, with individuals posting their views on web pages and inviting commentary to the extent that virtual communities have formed, their purpose to offer and share critical appraisal. The social meaning con-veyed by brands has, in some instances, been subverted by consumers who have hijacked the brand meaning and reworked it. For example, Burberry has become a symbol of ‘ c hav ’ culture. Chavs represent aggressive young adults who wear branded sports and casual clothing, are often assumed to be unemployed or in low paid jobs and to engage in petty crime. The sheer volume of messages transmitted daily is also impacting on branding. To live in the West today, and increasingly other parts of the world, is to inhabit a message-saturatedenvironment. 22Besieged by branding mes-sages perpetrated by advertising, consumersare ‘ s creening out ’ messages as if equippedwith marketing ‘ r adar ’ : the ability to iden-tify an incoming message as marketing con-trived to manipulate them into buying something of questionable value or rele-vance. 26 In addition, there is evidencethat some individuals have become sophi-stic ated consumers of advertising and brand messages, whereby advertising lit-eracy can be seen to convey a form of empowerment. 27 The impact of image congruence may, however, be tempered by the type of product and may be less apparent in product categories that are not viewed as vehicles for self-enhancement. The context or situ-ation may also be infl uential. It is acknowl-edged that when a high-social-consequences context is evoked, image congruence willhave a greater effect, 3and when purchasing socially consumed products individuals are more likely affected by ideal congruencethan actual congruence. 23Furthermore, individuals differ in the extent to which they observe and control their expressivebehaviour and self-presentation. Snyder 24proposed a scale to capture this, identifi ed as the level of self-monitoring. High self-monitors are sensitive to social cues and constantly change to fi t into surroundings. Low self-monitors lack the ability or moti-vation to regulate their self-presentation, and their behaviour is more likely to refl ect their inner state. Brands are therefore seen as playing an integral and complex role in the construction of the self.T URBULENT TIMES FOR BRANDST he potency of branding has been seen to have benefi ts to many organisations beyondthe traditional commercial boundaries, including schools and public places, with the result that a ‘ b randscape ’ has emerged. Increasing awareness and realisation of this brandscape coupled with unprecedented globalisation of brands has provoked an anti-branding backlash from social com-mentators, journalists, academics and the general public. Klein 25represents a brand-baiting genre, lambasting high-profi le brandsand accusing brands of invading ‘ e verycrevice ’ of life. Advertising is seen as playinga manipulative and merciless role in the emerging brandscape, seeking to transform customers into the personifi cation of brand identity. Klein 25claims for example that Tommy Hilfi ger has transformed customersinto ‘ w alking, talking, life-sized TommyCarrollA further dimension to this debate is offered by Salzer-Morling and Stranne-gard, 15who suggest that the classic approach to the positioning of brands through adver-tising has tended to focus on the use of stories to convey brand values, with brand building conceptualised as a narrative /v erbal process primarily concerned with cogni-tion, meaning and persuasion. If, however, markets have become saturated with brands, communications have become saturated with brand storytelling. It has become even more diffi cult to achieve differentiation and a distinct image as brands compete against a cacophony of stories. The authors suggest that the use of visual signals may currently be more effective where the aim is to create impressions rather than to convey meaning. This ‘a esthetic ’approach is concerned with feeling, intuition and immersion, whereby consumers become engaged and involved with brands and brand messages. In a more visual and sensory branding environment, consumers are left to ponder and make sense of signs, and the brandscape becomes a backdrop for aesthetic expression. Con-sumers thus interpret and realise signs via a process of ‘a esthetic refl exivity ’.T he above discussion has highlighted a number of challenges that may impair the successful implementation of the carefully crafted brand strategy.C ELEBRITY ENDORSEMENTC elebrity endorsement has become a pop-ular approach in the branding process both in terms of gaining and keeping attention and in creating favourable associations leading to positive brand knowledge and distinct brand images. This works funda-mentally by creating a congruent image between the brand and the consumer. 28 The use of celebrity endorsers has increased to approximately 25 per cent of all advertise-ments in the United Kingdom and United States and approximately 70 per cent of all advertisements in Japan. 29Celebrities can command large fees for celebrity endorsement contracts, making this an attractive and lucrative career dimension. The benefits of using celebrity endorse-ment to support a brand strategy can include increased attention, image polishing, brand introduction, brand repositioning and the potential to underpin global campaigns. 30 Overall research points to accumulated positive infl uence over the audience ’s recall and purchase intentions, 31with celebrities deemed more effective than using a typical consumer or expert. 32Pringle 33asserts that successful celebrity /b rand partnerships have resulted in signifi cant gains in income for brand owners. I n addition, he argues that macro factors such as the need for interactivity, the degree of control exercised by consumers over messages received and increasing media fragmentation render celebrity endorsement a valid strategy.A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. Ohanian 34stresses that to be truly effective, celebrities chosen as endorsers should be knowledgeable, experienced and qualified in order to be perceived as an expert in the category. Two models were originally identifi ed to explain the process of celebrity endorsement. The Source Credibility model 35suggests that the effectiveness of the message depends on the degree of expertise and trustworthiness conveyed by the celebrity (source). Trust is reflected in the confidence in the general believability of the endorser and message. Expertise refers to product knowledge and thus the validity of claims. 36Some authors maintain that the widespread use of large fees does not generate trustworthiness, 34 whereas others cite evidence of corre-spondent bias in western cultures, whereby consumers believe the celebrity likes the product regardless of fees paid. 37The SourceBrand communications in fashion categories‘ m omentary glimpse ’ of them in ana dvertisement instantly conveys meaning. 40Viewed as much more potent than ‘ a nonymous models ’ , celebrities represent ideal vehicles for self-identity and self-articulation.T he effectiveness of a celebrity endorse-ment strategy may be mediated by variables such as the celebrity / p roduct fi t, the product and usage occasion, societal / c ultural condi-tions and the volume of repetitive advertise-ments featuring celebrities. Evaluations are enhanced where the characteristics of the brand are congruent with the imageportrayed by the celebrity. 36,41To concep-tualise this, Kamins 42 developed the ‘ m atch-up ’ hypothesis, which emphasises the need for celebrities to be evaluated and selected in the context of the brand values and image. I n relation to product categories,Batra and Homer 3refer to the existence of consumer schema for different products, which may infl uence the degree of recep-tivity to messages delivered by celebrities. Products high in psychological or social risk may provide the strongest evidence for the impact of celebrities on message transmis-sion. 42 Differences in response to celebrity endorsement may vary across countries andcultures. Silvera and Austad 37note that the celebrity system is primarily an American cultural enterprise and that Americans identify especially strongly with celebrities and are thus more willing to accept and internalise endorsement messages. Con-sumers from other cultures may not show correspondent bias, believing that endorsers like the product less than most people. This was evident in a sample from Norway, where cultural norms based on Janteloven suggest that an individual should never try to be different or consider himself morevaluable than others. 37The volume of endorsement advertising in a particular country can result in jaded consumers who believe that celebrities merely ‘ h awk ’ products for a fee without using orAttractiveness model 38suggests that con-sumers generally have a more positive response to attractive people and the effectiveness of the message depends on the similarity, familiarity and liking of the endorser. Therefore, attractive celebrities may be more successful in changing beliefs and generating purchase intentions.Ohanian 34points out, however, that most celebrities are attractive and hence the overall impact of this variable may be weak. n addition, attractiveness may be only relevant for categories that are related to attractiveness. Overall evidence based on studies suggests that perceived expertise is the most important variable, increasing persuasiveness above and beyond the effects of attractiveness and, in particular, trustwor-thiness. 34,37,39M cCracken, 40highlighting the limita-tions of the ‘ s ource ’ models, puts forward a three-stage Meaning Transfer model, which has been adopted as the model that comes closest to conceptualising the process. This ‘ m eaning ’ , used to describe what a celebrity represents, is derived from the professional persona and environment of the celebrity. For example, consumers attach meanings and associations to celebrities as a result of their roles in television, fi lm, the military and athletics (stage 1). This meaning is then transferred to the product when the celeb-rity is seen in an advertisement (stage 2). Some of the meanings of the celebrity become synonymous with the product. In the fi nal stage (stage 3), meaning moves from the product to the consumer. Endorsers are thus seen as conduits of cultural meaning transfer, and confi gurations of desirable cul-tural meanings become part of the brand. 3 Consumers take possession of meanings and put them to work in the construction of their notions of the self and the world. Thus, celebrities are seen as ‘ s uper-consumers ’ : exemplary fi gures who have created the clear and coherent powerful selves that everyone seeks and so strong that even aCarrollbelieving in the product, 43refl ecting trends discussed above. This effect is heightened by both multiple endorsement campaigns and negative publicity surrounding some celebrities. 44A dvertising campaigns using celebrities to support brand strategy have in general tended to be repetitive, high-profi le and loud extravaganzas in which the celebrity features prominently and directly. 45If celeb-rities own the meanings they have created on the public stage, 40then companies take full advantage of this by parading the same advertisement across all media frequently, and engaging in public displays of involve-ment. In addition, the congruence between the celebrity and the brand is obvious, with press releases often used to highlight why a celebrity was chosen, and the char-acteristics of the celebrity refl ected directly in the advertisement, displaying verbal or written cues prominently. This renders the consumer ’s task of processing meaning transfer easier, as the effort in grasping the essential similarity between the elements in the product and the celebrity are explicit. As highlighted by McCracken, 40the con-sumer ’s ability or predisposition to see that the cultural meanings contained in the advertisement are also contained in the brand is enhanced. Repetition of the actual advertisement, extensive press coverage of the endorsement contract and personal appearances on behalf of the brand can lead to a celebrity becoming as famous (if not more) as a spokesperson for the brand than as a performer or champion in their fi eld.F ASHION BRANDST he preceding discussion is relevant to fashion categories and luxury brands in particular. High fashion is readily associated with branding. 46The process is often very successful as measured by consumer recog-nition levels, the premium prices that these command and the extent to which these brands can be applied across a range of product categories. 47As with other categories, traditional advertising may be losing impetus as consumers decrypt messages. 48H ighlighting the competitive nature of fashion markets, Auty and Elliot 21discuss the need for effective advertising using symbolic cues in order to create distinctive brand images and associations. Fashion brands are seen as strong vehicles for expressing self-concept (actual or aspira-tional), achieving image congruence and signifying group membership. 49McCracken and Roth 50refer to the use of clothing as a code, a form of language that allows a message to be created and (selectively) understood. There is some evidence to sug-gest that high self-monitors demonstrate negative attitudes towards unbranded fashion goods, and use brands as discrimina-tors between themselves as ‘b elongers ’who have chosen to interpret the social code implied by the brand and those who remain aloof, threatening their social identity. 21 This extends to very young consumers who use fashion brands to feel cooler and older and to conform with peer groups so they do not feel left out. 51It also highlights the high social consequences and risk poten-tially associated with fashion brands.T he cults of celebrity and fashion are interwoven, refl ecting Hollywood and the red carpet phenomenon whereby fashion designers court fi lm stars and celebrities to wear their brands at premiers and award shows such as the Oscars. Although these are elitist events, everyone has access via television, magazines or the Internet. Ver-sace gained much publicity when Elizabeth Hurley wore a low-cut black dress held together by safety pins (dubbed ‘t hat dress ’) to the premier of ‘F our Weddings and A Funeral ’and when Jennifer Lopez wore a diaphanous green dress split to the navel at the 2005 Grammy Awards. Product placement in films has also strengthenedBrand communications in fashion categoriesties appeared in fashion / l uxury goods markets. Celebrities were presented almost as the ‘ a nonymous models ’ referred to byMcCracken. 40Gap was one of the fi rst brands to use celebrities as models in a fashion shoot. The advertisements featured a range of celebrities mainly from the acting profession wearing Gap clothes in a series of short-lived commercials shown on tel-evision, billboards and printed media. Although the television versions had a background soundtrack, the advertisements were characterised generally by their use of highly visual cues and limited verbal cues. The ‘ f ashion shoot ’ approach has subse-quently been used by a number of compa-nies including Mulberry (Anna Friel and David Thewliss), Marc Jacobs (Sofi a Cop-pola), Asprey (Kiera Knightley) and Ermenegildo Zegni (Adrian Brody). On glancing at the advertisements, it would be easy to pass over the scene as just another regular fashion shoot. T he 2004 autumn / w inter Miu Miu print campaign featuring Maggie Gyllen-haal (see A ppendix A ) and the 2005 spring /s ummer Versace print campaign featuring Madonna (see A ppendix B ) are contrasting examples of this genre. Miu Miu is described as the younger, funkier sister to Prada ’ smore intellectual brand, 53but shares the same understated and low key image. Miuccia Prada, head of the company and chief designer, stays in the background and lets the clothes do the talking. Maggie, sister of the actor Jake Gyllenhaal is a low-profi le actress whose credits to date include the edgy but limited-release fi lm ‘ S ecretary ’ , in which she plays a masochistic employee who enjoys being spanked by her boss. Described as ‘ k ooky ’ and ‘ h ip ’ she is noted for steering clear of brash consumerism andthe material trappings of stardom, 54and therefore represents a good match-up for the brand. The advertisement represents a personal, eclectic and autobiographical style, with the clothes and accessories featuredthe link between celebrities and fashion. Despite designers dressing fi lm stars for years (Givenchy dressed Audrey Hepburn), ‘ A merican Gigolo ’ featuring Richard Gere was one of the fi rst fi lms to utilise product placement, by featuring Armani clothes, almost as an extension of the main char-acter. Armani sales rocketed after the fi lm release in 1980 and since then Georgio Armani has cultivated a fruitful relationship with Hollywood, providing the wardrobefor over 300 fi lms. 48The trend has spilled over into television, with shows such as Sex and the City and The OC featuring designer brands. This trend frequently provides material for features in celebrity and fashion magazines.n terms of endorsement, Moore and Birtwistle 52identify the role played by this factor in luxury fashion branding, although endorsement can take forms outside tradi-tional endorsement contracts. In relation to advertising, historically professional models have been used in campaigns, often shot by high-profi le photographers such as Mario Testino, Steven Meisel and Patrick Demarchelier. The model Kate Moss fea-tured in a landmark series of advertisements by Demarchelier for Calvin Klein in the 1990s, and has more recently featured in campaigns for Burberry and Channel. Gianni Versace played a prominent role in creating the ‘ s upermodel ’ craze by agreeing to pay excessive fees in order to get the best models, as refl ected in the infamous quota-tion by the model Linda Evangelista in V ogue : ‘ w e don ’ t wake up for less than$ 10 000 a day ’ . 48I t is generally acknowl-edged that the supermodel era, as refl ected in the bling-bling culture of the 1990s, is over. Film stars have begun to replace models on the front of fashion magazines such as V ogue , and now feature as brand endorsers along with other celebrities such as pop stars and footballers.A ccording to Carroll, 45in 2003 a new wave of brand campaigns featuring celebri-。

09年考研英语阅读理解题精读篇第八篇

09年考研英语阅读理解题精读篇第八篇

09年考研英语阅读理解题精读篇第八篇TEXT EIGHTAfter receiving a six-year prison sentence on July 31st, Sanjay Dutt, an Indian film star, begged for bail while he appealed against it. "Sir, I made a mistake," he said. But the judge said no. Mr Dutt's crime-to have procured two guns from Muslim mobsters who were responsible for bomb attacks in Mumbai in 1993-was serious. Yet he urged Mr Dutt, 48, to return to the silver screen after serving his sentence. "Don't get perturbed," he said. "You have many years to go and work, like the 'Mackenna's Gold' actor Gregory Peck."Thus ended one of the longest song-and-dances in India's criminal legal history. Mr Dutt was convicted last year, having already spent 16 months in jail. He was acquitted of direct involvement in the bombings, which killed 257 people. They were carried out in 1993 in revenge for the demolition of an ancient mosque in the Hindu holy city of Ayodhya by Hindu fanatics, and subsequent Hindu-Muslim rioting. Some 100 people have been found guilty of the bombing. They have all been sentenced in the past three months, including a dozen to death and 20 to life- imprisonment. But the alleged masterminds of the attacks are still at large. One of them, a Mumbai gangster called Dawood Ibrahim, is alleged by Indian officials to be linked to al-Qaeda and to be hiding in Pakistan.Despite the bleak immediate outlook, Mr Dutt, who made his name playing tough-guy anti-heroes, is unlikely to find his career much damaged. The son of two of Bollywood's biggest stars, a Hindu-Muslim couple, he has garnered enormous sympathy for his suffering. Many Indians believe his claim that he wanted the guns to protect his family during the riots. Other Bollywood stars express support for Mr Dutt as passionately as their Hollywood peers worry about global warming.Then again, Bollywood is rather shady. Gangsters and crooked politicians have long laundered ill-gotten money through film productions. Indeed Mr Dutt wasinvestigated over money-laundering allegations in 2001. Other recent Bollywood stars to grace the courts include Monica Bedi, an actress convicted of dealing in fake passports. Her accomplice was another Mumbai gangster, Abu Salem, who delivered the guns to Mr Dutt, and is currently awaiting trial for his alleged part in the 1993 bombings.An even bigger Bollywood star, Salman Khan, is appealing against two prison sentences of five years and one year for poaching respectively an endangered antelope and two gazelles. A Bollywood film about the case has been scheduled. Mr Khan has also had to battle a four-year-old charge that he recklessly drove his car over five people sleeping on a pavement in Mumbai, killing one of them.Bollywood's biggest star, Amitabh Bachchan, also known as "the Big B", is, in contrast, venerated. Where Mr Khan is vain and brash, he has a reputation for humility and Hindu piety. But even this has been imperilled of late by revelations that Mr Bachchan and his film-star son, Abhishek, bought valuable plots of land reserved for farmers. They registered themselves thus after being allotted farmland by a former government of the state of Uttar Pradesh, led by the Samajwadi party. Mr Bachchan is close to one of the party's leading lights, Amar Singh, a famed socialite. Mr Bachchan's wife, Jaya, an actress, is now also a Samajwadi politician.1.The judge said no because _____.[A] he believed Dutt was wronged and showed no sympathy.[B] he did not think Dutt had committed a crime.[C] he thought Dutt had committed a serious crime.[D] he thought Gregory Peck was Dutt's good example.2. The comparison of Bollywood stars' support for Dutt to Holleywood's worries about global warming implies_____.[A] Bollywood stars are more sympathetic than their Hollywood peers.[B] Bollywood stars express their support in a modest way.[C] Bollywood stars back up Dutt with strong support and full passion.[D] Bollywood stars are also concerned with environmental issues.3. The phrase "grace the courts" (Line 3, Paragraph 4) most probably means_____.[A] present oneself in the courts[B] appeal against the courts[C] be sentenced by the courts[D]show respect to the courts4. Accroding to the passage, the following adjectives can be used to describe Mr. Khan except_____.[A] venerated[B] vain and brash[C] reckless and mindless[D] cruel5. The best title of this passage can be _____.[A] The Shady Bollywood[B] Mr Dutt's Legal History[C] Shady Stars of Bollywood[D] Bollywood or Bullywood。

可食用涂膜材料对白芦笋品质的影响

可食用涂膜材料对白芦笋品质的影响

Impact of edible coatings and packaging on quality of white asparagus (Asparagus officinalis ,L.)during cold storageMaria V.Tzoumaki a ,Costas G.Biliaderis a,*,Miltiadis Vasilakakis ba Laboratory of Food Chemistry and Biochemistry,Department of Food Science and Technology,School of Agriculture,Aristotle University,GR-54124Thessaloniki,Greece bLaboratory of Pomology,Department of Horticulture,School of Agriculture,Aristotle University,GR-54124Thessaloniki,Greecea r t i c l e i n f o Article history:Received 18December 2008Received in revised form 14February 2009Accepted 19March 2009Keywords:White asparagus spears quality Edible coatings TextureAnthocyanins Lignificationa b s t r a c tThe effects of edible coatings and plastic packaging on quality aspects of refrigerated white asparagus spears were studied using two different experimental protocols.The first included four coating formula-tions based on carboxymethyl-cellulose and sucrose fatty acid esters,whey protein isolate alone and in combination with stearic acid,and pullulan and sucrose fatty acid esters,and an uncoated sample serving as a control.The second set consisted of four treatments;uncoated asparagus spears (control),coated with a carboxymethyl-cellulose formulation,packaged in plastic packaging and combination of coated and packaged asparagus spears.All products were stored at 4°C and the quality parameters such as weight loss,texture,visual appearance,lignin and anthocyanins concentration,and colour were evalu-ated during their storage.Edible coatings exhibited a beneficial impact on the quality of asparagus by retarding moisture loss,reducing hardening in their basal part and slowing down the purple colour devel-opment.The plastic packaging had a remarkable influence in reducing weight loss and retarding harden-ing but its impact to the rest of the quality parameters was similar to that of the edible coatings.The combination of packaging and edible coating did not seem to offer any additional advantage on asparagus spears apart from the fact that the product had a brighter appearance at the middle part of the stem com-pared to the packaged spears alone.Ó2009Elsevier Ltd.All rights reserved.1.IntroductionAsparagus (Asparagus officinalis ,L.)has very short shelf life due to its high respiration rate,which continues after harvesting.White asparagus undergoes a sequence of considerable physiological and biochemical changes which quickly influence its chemical compo-sition and lead to quality loss,mainly due to an increase of hard-ness,water loss and the synthesis of anthocyanins (Chang,1987).Therefore,ensuring an extended shelf-life by adequate post-har-vest conservation appears to be very challenging for commerciali-zation of this highly valued vegetable (Villanueva,Tenorio,Sagardoy,Redondo,&Saco,2005).Postharvest treatments to in-crease storage and shelf life included storage in modified atmo-sphere packaging (MAP)(Siomos,Sfakiotakis,&Dogras,2000)and prestorage hot water treatments (Siomos,Gerasopoulos,&Tsouvaltzis,2005).The role of packaging on vegetable conservation,distribution and marketing is also quite popular and is frequently used in com-bination with other conservation methods,an approach called hur-dle technology (Hoover,1997).However,the final disposal of the packaging materials leads to ecological problems and additionalrecycling costs (Viña et al.,2007).On the other hand,the applica-tion of edible coatings appears to be one of the most innovative ap-proaches to extend the commercial shelf life of fruits and vegetables by,among other mechanisms,acting as a barrier against gas transport and showing similar effects to storage under con-trolled atmospheres (Park,1999).Indeed,over the last two decades the development and use of bio-based packaging materials to pro-long the shelf-life and improve the quality of fresh products has been receiving increased attention.The reasons for such an interest are mainly related to environmental issues due to disposal of con-ventional synthetic food-packaging materials.However,in order such edible films and coatings to be used at a commercial level in food products they must fulfill some basic requirements:accept-able sensorial characteristics,appropriate barrier properties,good mechanical strength,reasonable microbial,biochemical and phys-icochemical stability,safety,low cost and simple technology for their production (Diab,Biliaderis,Gerasopoulos,&Sfakiotakis,2001).The effectiveness of edible coatings for protection of fruits and vegetables also depends on controlling the wettability of the coating solutions,which affects the coating thickness (Park,1999).Thus,edible coating formulations must wet and spread uni-formly on the vegetable’s surface and,after drying,a coating that has adequate adhesion,cohesion and durability to function prop-erly must be formed (Ribeiro,Vicente,Teixeira,&Miranda,2007).0308-8146/$-see front matter Ó2009Elsevier Ltd.All rights reserved.doi:10.1016/j.foodchem.2009.03.076*Corresponding author.Tel./fax:+302310991797.E-mail address:biliader@agro.auth.gr (C.G.Biliaderis).Food Chemistry 117(2009)55–63Contents lists available at ScienceDirectFood Chemistryj o u r n a l h o m e p a g e :/locate/foodchemEdiblefilms and coatings are generally based on biological materials such as proteins,lipids and polysaccharides.The main polysaccharides that can be included in edible coating formula-tions are starch and starch derivatives,cellulose derivatives,chito-san,pectin,alginate and other gums.Carboxymethyl-cellulose is a cellulose derivative that has received considerable attention with several examples of applications in many fruits and vegetables.A commercial edible coating formulation based on carboxymethyl-cellulose and sucrose fatty acid esters,named Semperfresh TM,has been applied to pears(Zhou et al.,2008),cherries(Yaman&Bayo-indirli,2002)and many other fruits.Pullulan,an extracellular poly-saccharide produced by Aureobasidium pullullans,also is capable of forming ediblefilms but has not been largely exploited as a coating material in fruits and vegetables,presumably because of its high water solubility.One example of pullulan used as a coating hydro-colloid was for strawberries and kiwifruit(Diab et al.,2001).Pro-teins that can also be used in formulations of edible coatings for fruits and vegetables include those derived from animal sources, such as casein and whey proteins,or obtained from plant sources, like corn zein,wheat gluten and soy protein(Vargas,Pastor,Chir-alt,McClements,&Gonzalez-Martinez,2008).Whey protein based coatings have been extensively used to extend the shelf life of fruits and vegetables(Cisneros-Zevallos&Krochta,2003;Ler-dthanangkul&Krochta,1996).To the best of our knowledge there are no available data regard-ing the effect of edible coatings on postharvest quality aspects of white asparagus spears.Therefore,the aims of the present work were to evaluate the effect of different edible coating formulations on quality parameters of white asparagus spears during refriger-ated storage,to compare the impact of one of these edible coatings with that of a plastic packaging on the extension of asparagus post-harvest life,and to explore if there is any additional beneficial ef-fect of a combined treatment using edible coating and packaging with the syntheticfilm.2.Materials and methods2.1.Plant materialWhite asparagus(Asparagus officinalis,L.)spears were harvested from commercial farms in the regions of Imathia and Pella,Greece. The spears were hydrocooled and transported to the laboratory within3h after harvest,under refrigerated conditions.Straight, undamaged samples,around18–22mm in diameter,with closed bracts were carefully selected and cut at18cm from the tip.2.2.Coating solutions preparation and applicationSodium carboxymethyl-cellulose(CMC2500F Tic Gums,USA), whey protein isolate(WPI)(Bi-ProÒ,Davisco Foods International, USA)and pullulan(Hyashibara Biochem Laboratory Inc.,Okayama, Japan)were used as biopolymer matrices in the coating formula-tions.Other substances used were sucrose fatty acid ester F-50 with an HLB value of six(Dai Ichi Kogyo Seyaku Co.,Ltd.,Tokyo,Ja-pan),polyethylenoglycol PEG400(Merck,Darmstadt,Germany), sorbitol and stearic acid(Sigma–Aldrich GmbH,Steinheim,Ger-many).Ethyl alcohol was reagent grade and water used in all experiments was distilled.The carboxymethyl-cellulose based coating(CMC)was pre-pared byfirstly dissolving the CMC(0.2%w/w)in a water–ethanol mixture(4:1v/v)under magnetic stirring at60°C and then adding the plasticizer PEG(0.1%w/w)and the sucrose fatty acid ester F-50 (0.8%w/w),followed by stirring for1h.Two different coatings using the whey protein isolate were prepared;WPI1and WPI2, which included4%w/w WPI and1%w/w sorbitol as a plasticizer, both dissolved in distilled water.The solutions were denatured for30min in a90°C water bath under continuous shaking and then were rapidly cooled in an ice bath,in order to stop further protein denaturation,andfinally equilibrated to room tempera-ture.WPI2also included1%w/w stearic acid as a lipid constituent, which was incorporated to the coating solution just after the dena-turation step by homogenization at19,000rpm for4min using an UltraTurrax T25homogenizer(IKA Labortechnik,Staufen,Ger-many).The pullulan based coating solution(P)was obtained by dissolving pullulan(5%w/w)in distilled water under magnetic stirring at60°C with subsequent addition of sorbitol(1%w/w) and a sucrose fatty acid ester F-50(1%w/w),followed by stirring for1h.All the coating solutions were left overnight at4°C in order to eliminate air bubbles.The composition of the coatings used in this work was selected among a large number of other coatings examined in preliminary trials.Coating was carried out at room temperature by dipping the asparagus spears for30s in the formulated suspensions and then slow drying at ambient conditions,by turning them from time to time,for about2h.After the coating treatment the samples were placed in plastic trays and subjected to cold storage.2.3.Coating characterizationThe surface tension of each suspension was measured by the Ring Method using a Kruss tensiometer at20°C.Rheological char-acterization of the coating formulations was conducted by a rota-tional Physica MCR300rheometer(Physica Massterchnic GmbH, Stuttgart,Germany)using a double gap cylindrical geometry;tem-perature was regulated by a Paar Physica circulating bath and a controlled peltier system(TEZ150P/MCR)with an accuracy of ±1°C.The data of the rheological measurements were analyzed with the supporting software US200V2.21.Flow curves were per-formed by measuring steady shear viscosity(g)over a range of shear rates between0.1and1200sÀ1at25°C.The contact angles at the asparagus surface were measured following the Choi and Han procedure(Choi&Han,2002),using a digital microscope(Intel QX3,Mattel Inc.,El Segundo,CA).All the liquid drops used for the measurements were axecimetric.The estimation of the critical surface tension(c C)of the white asparagus surface was obtained by extrapolation from the Zisman plot(Zisman,1964),which was developed using water(HPLC grade),glycerol,ethylene glycol and dimethyl sulfoxide(DMSO) (Sigma–Aldrich GmbH,Steiheim,Germany),as reference liquids. Their surface tensions are72.8,63.4,48.0and44.0mN/m2,respec-tively.To avoid changes on the asparagus surface,the measure-ments took place in less than30s.Ten replicates of contact angle measurements were obtained at20(±1)°C.2.4.Sample treatmentsTwo different experimental sets were adopted.Thefirst(set A) included application of four different coatings,CMC,WPI1,WPI2 and P on white asparagus spears and uncoated spears served as control(C).The samples were placed in a cold room at4°C and 95%RH for11days and the quality parameters were evaluated on days6and11after harvest.In the second experimental set (set B),four different treatments were employed:(a)uncoated samples(control–C),(b)CMC coated spears,(c)packaged aspara-gus in plastic trays wrapped with a16l m stretchfilm(Fabri Arti Grafiche S.R.L.-Vignola,Modena,Italy).The syntheticfilm had O2 and CO2transmission rates of583and1750ml mÀ2hÀ1atmÀ1, respectively,and a moisture vapor transmission rate of 14.6g mÀ2hÀ1atmÀ1at39°C and90%RH(film permeabilities were measured by the manufacturer)(Pack).The fourth treatment (d)involved a combination of CMC coating and the above packag-ing(Pack+CMC),in order to investigate if there is any additional56M.V.Tzoumaki et al./Food Chemistry117(2009)55–63effect when combining edible coating and synthetic film packag-ing.All trays were placed in cold storage at 4°C and 95%RH for 17days.The determination of asparagus quality was held at the day of harvest (day 0)and at days 11and 17.Each sample,contain-ing five lots (6–7spears/lot),was included for each experimental set,storage condition and sampling time.2.5.Weight lossWeight loss was measured periodically by weighting five trays containing 6–7spears,for each treatment.The results were ex-pressed as the percentage loss of initial weight.2.6.Texture determinationThe asparagus spears,18cm in length,were marked at 6-cm intervals from the tip and then sectioned at the ink markings into three cylindrical portions;apical,middle and basal,since it is known that there is evidence for significant differences in texture over the different parts of white asparagus (Rodríguez et al.,2004).The texture was measured at the middle of each of the three sections of each spear by applying the cutting test using a Texture Analyzer (NF -{N 2i,Stable Microsystems).Values were expressed as maximum force (kg),using a Warner–Blatzler cell with a blade (0.3cm width)that cut the spears at a speed of 5mm/s (average of 20replicates).2.7.Visual evaluation of appearanceThe general appearance of the products was assessed by at least 10trained panelists.Samples were evaluated using the following hedonic scale:1=bad,2=fairly good,3=good,4=very good and 5=excellent.A value of three was considered as the commercial acceptability threshold.2.8.Colour measurementsColour readings of the spears were performed with a chroma-tometer (Minolta CR-400/410,Minolta,Osaka,Japan),equipped with an 8-mm measuring head.The meter was calibrated using the manufacturer’s standard white plate.Colour changes were quantified in the L *,a *,b *colour space.Chroma value ðChroma ¼ffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffia Ã2þb Ã2q Þwas also calculated in order to compare changes among treatments.On each spear two readings in two different areas were taken;the first at 2cm from the tip,in order to study if there is a violet colour development,and the second at 10cm,so as to explore if there is any ‘greying’appearance on the spear surface.The colour was also assessed visually by a 10-member trained panel using the following hedonic scale:5=total white,4=violet colour development at 2cm from the tip,3=violet colour at 3cm,2=violet colour at 4cm,1=violet colour at 5cm and 0=vio-let colour development over longer distance.2.9.Lignin determinationThe lignin content of the different parts of the asparagus spears (apical,middle,and basal)was determined with the thioacidoglyc-olysis method,as described by Bruce and West (1989).About 150g of tissue was homogenised with 95%ethanol for 5min.The mix-ture was vacuum filtered,the residue was washed with 100ml of ethanol and then dried at 50°C for 24h.About 0.25g of the above dry residue was mixed with 7.5ml of 2N HCl and 0.5ml of thiogly-colic acid which was then boiled with occasional shaking for 4h and centrifuged at 7500g for 15min.The residue (lignin thioglyco-late)was washed with 10ml of water,suspended again in 10ml of 0.5N NaOH with occasional shaking for 18h at room temperature and centrifuged;2ml of concentrated HCl was added to the super-natant liquid.The lignin thioglycolic acid complex was precipitated at 4°C for 4h,centrifuged (7500g ,15min)and the residue was dis-solved in 10ml of 0.5N NaOH.After the appropriate dilutions,the absorbance was read at 280nm,using a Metertech UV/vis SP8001(Taipei,Taiwan)spectrophotometer.Quantification was carried out using a standard lignin curve.The lignin standard was pur-chased from Sigma–Aldrich GmbH (Steinheim,Germany).2.10.Anthocyanin determinationThe anthocyanin content was determined on the peel of aspar-agus,which was obtained by a sharp razor from 1cm from the tip until 6cm from the tip;this region is where most of the colour development occurs.The method of Fuleki and Francis (1968)was employed for the determination of anthocyanins with a few changes which were proposed by Flores,Oosterhaven,Martínez-Madrid,and Romojaro (2005).The plant tissue was chopped in a mortar,and 2g were extracted with 5ml of extractant solution;the latter was 100%ethanol/0.5N HCl (85:15v/v),and was kept in agitation with the tissue for 1min.The resulting homogenate was incubated for 4h in darkness.Every step was carried out in an ice bath in order to keep the temperature at 4°C.The homoge-nate was then centrifuged at 7500g for 15min and the supernatant was used to perform the spectrophotometric measurement at 533nm,using the extraction medium as blank.The extinction coefficient of anthocyanins,984(g/100ml)À1cm À1,was used for calculation of the anthocyanin content in the peel of white aspar-agus (Fuleki &Francis,1968).The results were expressed as mg anthocyanins per g FW of peel.2.11.Statistical analysisAll results are means ±s.e.,and the data were statistically eval-uated by ANOVA with mean differentiation by the Duncan’s multi-ple range test (a =0.05).The statistical software used was the SPSS,version 15.0.3.Results and discussion 3.1.Coating characterizationFor coating solutions,Cisneros-Zevallos and Krochta (2003)have found that the average liquid film thickness on coated apples is a function of viscosity,draining time,density of the biopolymer solutions,surface tension of the fruit,surface tension of the liquid,and the surface roughness.Since the film thickness can greatly af-fect the gas and water barrier properties of the coatings,it was con-sidered important to study the asparagus surface properties and the surface tension and rheological properties of the coating solutions.The critical surface tension of the white asparagus peel,derived from the Zisman plot,was 26.7mN/m.This indicates that the asparagus peel is a solid surface with low surface energy.Several authors have reported the values of critical surface tension ob-tained from a Zisman plot for various fruits and vegetables like gar-lic peel with a value of 18.3mN/m (Hershko &Nussinovitch,1998),strawberry with a value of 18.8mN/m (Ribeiro et al.,2007),and to-mato and carrot with values of 17.4and 24.1mN/m,respectively (Casariego et al.,2008).The peel or surface of many fruits and veg-etables has low surface tension for protection purposes;however,this natural advantage is a shortcoming for application of aqueous coatings on plant tissues (Viña et al.,2007).M.V.Tzoumaki et al./Food Chemistry 117(2009)55–6357The surface tension of a coating suspension is an essential factor for determining coating success.Table1shows the surface tensions of the four different coatings applied on white asparagus spears.The coatings CMC and P had a surface tension of37.0and 38.3mN/m,respectively.These values were significantly lower than those of coatings based on whey protein isolate;the WPI1 and WPI2had values of50.0and49.0mN/m,respectively,typical for protein solutions.Thefirst two coatings,CMC and P,had a low surface tension due to the sucrose fatty acid ester which was in-cluded in their formulation as a surface active ingredient.Another reason for the low surface tension of the CMC coating may be the fact that the diluent was a water–ethanol mixture4:1.These re-sults show that the CMC and P coatings were more prone to spreading on white asparagus peel since their surface tension val-ues were closer to the critical surface tension of the asparagus peel obtained from the Zisman’s plot,compared to the respective values of WPI1and WPI2.Theflow properties of afilm forming liquid greatly affect its coating quality in the solid state.Moreover,the smoothness of the surface to be coated has a strong influence on the coating appearance.Levelling of the coating surface takes place after appli-cation of the liquid and during drying,due to solvent evaporation and is a crucial part of the coating process.The levelling of irregu-larities in liquid coating depends on the rheological properties and surface tension of the liquid,the effects of gravity and the charac-teristics of the surface to coat.A positive characteristic of coatings in the liquid state is the presence of a yield stress or a viscosity(g0) high enough to prevent gravity effects(sagging and dripping),but sufficiently small to allow capillarity-driven levelling(Peressini,Bravin,Lapasin,Rizzotti,&Sensidoni,2003).In Table1,the apparent viscosities at100sÀ1of the four differ-ent coatings applied on white asparagus are given.The CMC coat-ing exhibited a pseudoplastic behavior(flow curves not shown)as the viscosity decreased with the increase of shear rate and it showed the highest apparent viscosity at100sÀ1(52.9mPa s), compared to the rest of the coating solutions.The pullulan-based (P)coating showed Newtonian behavior with an apparent viscosity of19.6mPa s.The whey protein isolate coating solutions,WPI1 and WPI2,also showed Newtonian-like behavior and their appar-ent viscosities were lower than the others,with values of2.8and 3.5mPa s,respectively.The addition of stearic acid in the whey protein solution did not seem to alter the apparent viscosity to a great extent.In a previous study,starch-based coatings exhibited a pseudoplastic behavior and the most viscous formulation(med-ium amylose content starch-based with20g lÀ1of glycerol) showed an apparent viscosity of22.6mPa s at512sÀ1(Garcìa, Martino,&Zaritzky,1998).3.2.Weight lossThis quality parameter is quite crucial,since every loss in weight is translated into an economic loss.Additionally,the weight loss has a strong impact on the spear appearance,due to shrinkage, and an8%weight loss makes asparagus spears unsaleable(Siomos, 2003).Fig.1shows the weight loss of the asparagus spears for both experimental sets A and B.The weight loss increased progressively upon storage,and is mainly attributed to the water loss by transpi-ration due to differences in the water vapour pressure of water be-tween the atmosphere and the asparagus surface(Park,Chinnan,& Shewfelt,1994).After11days of storage(set A),the weight losses of the control and the coated samples were7.3%and$5.0%,respec-tively.The edible coatings applied on white asparagus spears sig-nificantly reduced the weight loss,probably due to the hydrophobic ingredients they contained,such as the sucrose fatty acid ester,and stearic acid,which may had decreased the water va-pour permeability of the surface.However,the WPI1coating, without including any of these substances,also acted as a water vapour barrier,presumably due to denaturation of its protein com-ponents.Among all the coatings employed,there were no major differences,in spite of the variation in the solids content,biopoly-mer type and other substances used.Several studies had dealt with the effect of various coatings based on polysaccharides in controlling the weight loss of several fruits and vegetables.Many of them referred to the application of commercial formulations that contained carboxymethyl cellulose and sucrose fatty acid esters,e.g.,Semperfresh TM and TAL Pro-long, exerting a better weight loss control of many products such as cherries(Yaman&Bayoindirli,2002).Pullulan coatings applied on strawberries and kiwifruit also exhibited a positive impact by extending their shelf life(Diab et al.,2001).Furthermore,the prop-erties of protein basedfilms have been extensively studied in applications of fruits and vegetables.More specifically,whey pro-tein ediblefilms attracted much of attention as it was found thatTable1Characterization of the coating formulations.Coating formulation Surface tension(mN/m)Apparent viscosityat100sÀ1,g ap(mPa s)CMC37.1±1.052.9 WPI150.0±1.0 2.8 WPI249.2±1.0 3.5 P38.3±0.619.658M.V.Tzoumaki et al./Food Chemistry117(2009)55–63they can afford moderate potential as moisture barriers for food systems.The reduction in water vapour permeability of WPI based films could be further enhanced through the addition of lipids (McHugh&Krochta,1994).Placing the asparagus spears in plastic packaging significantly reduced their weight loss,as shown in Fig.1for set B,whereas the combination of coating with packaging offered no additional protection to weight loss,compared to the packaging alone.The prevention of weight loss due to the mainte-nance of a high relative humidity environment is a major advan-tage of vegetable packaging;the beneficial effect of this approach in asparagus spears,as evidenced by the presentfindings is in agreement with thefindings of Siomos et al.(2000).In another work,the effects of starch-based coatings and combination treat-ments of plasticfilm packaging with the coatings on weight loss of Brussels sprouts were studied(Viña et al.,2007);the coatings did not seem to reduce the weight loss during storage,whereas the plastic packaging substantially reduced the weight loss below the maximum admissible level in coated or uncoated sprouts.3.3.Visual evaluation of appearanceAfter six days of refrigerated storage(set A)the appearance of the coated samples was rated as‘‘excellent”or‘‘very good”,in con-trast to the uncoated control C which fell into the‘‘good”category. The uncoated asparagus spears exhibited a more dehydrated sur-face than the coated spears.The differences among the four differ-ent coating treatments were significant,with the WPI1and P giving the highest rating values in the appearance,probably be-cause of the glossiness that these coating formulations imparted to the surface of the plant tissue.Samples coated with WPI2had the lowest score,possibly due to the incorporation of stearic acid which can lead to an undesirable opaque appearance after drying. After11days of storage the uncoated samples showed a strongly dehydrated surface,especially at the basal part of the spears,thus leading to quality ratings well below the acceptability threshold. Instead,all the asparagus spears treated with the CMC,WPI1, WPI2and P coatings maintained their quality above the accep-tance threshold level(see Fig.2).With respect to experimental set B,after11days of refrigerated storage,the uncoated product exhibited significantly lower quality levels compared to the other treatments and far below the accep-tance level.In contrast,the treatments with CMC,Pack and the combination Pack+CMC did not differ significantly in their quality ratings.At day17,the asparagus spears that were not packaged showed significantly lower quality ratings,compared to the treat-ments of Pack and Pack+CMC which were ranked under the‘‘very good”category.No differences were observed among the last two treatments(Pack,Pack+CMC),probably because the packaging in a plastic container has a stronger impact on quality preservation than the edible coating alone.3.4.TextureThe texture of asparagus has been related tofibrousness and the process of hardening that occurs after harvesting;the latter is accompanied by the lignification of the pericyclic(schlerenchyma)fibres(Rodríguez et al.,2004).Additionally,changes in texture may also reflect losses of tissue water and increases in other phenolic compounds apart from lignin.Several methods have been devel-oped to determine textural changes along with thefibre content and the degree of lignification.Currently,textural measurements involve shearing through the asparagus spears by using the War-ner–Blatzler geometry(Rodríguez et al.,2004).Fig.3represents the texture of the three distinct asparagus parts for the different treatments of set B samples,measured as maxi-mum cutting force F max.Regarding the apical part of asparagus spears all the samples(C,CMC,Pack and Pack+CMC)exhibited sig-nificantly increasedfirmness values during storage,compared to the day of harvest(day0).On the other hand,thefirmness values in the middle part of samples Pack and Pack+CMC were main-tained to similar levels with the fresh asparagus(day0),while the uncoated(C)and the coated with CMC spears showed signifi-cantly increased values compared to the day of harvest(day0).Sim-ilarly,the basal parts of the packaged samples(Pack and Pack+CMC)retained their texture values during storage at levels similar to the fresh asparagus.The basal part of CMC coated aspar-agus seemed to maintain its texture to initialfirmness levels after 11days of storage,but after17days thefirmness value significantly increased.The CMC coating used is expected to modify the internal gas composition of white asparagus,especially by reducing oxygen and elevating carbon dioxide concentration,thus retarding the bio-chemical reactions that lead to hardening;the latter might explain the slower textural changes observed for the basal part of the coated spears.Additionally,the packaging helped maintain the tex-ture of asparagus spears.In a previous work it was found that the use of Modified Atmosphere Packaging in green asparagus exhib-ited a beneficial effect in retarding the hardening process,especially of the basal part of the stalks(Villanueva et al.,2005).Finally,the uncoated spears exhibited significantly higherfirmness value in the basal part during storage compared to the day of harvest.3.5.Lignin contentLignin is the cell wall component frequently associated with tissue hardening.The lignification in asparagus is controlled by Set BC CMC Pack Pack+CMCbaa acbaaSet A611Time (days)C CMC WPI1WPI2dbc aaaabbcaM.V.Tzoumaki et al./Food Chemistry117(2009)55–6359。

Alibaba 2009 Fiscal Report

Alibaba 2009 Fiscal Report

Q4 and FY 2009 Results Demonstrate that Investments in Customers,People and Technology are Driving Long-term GrowthStrategic pricing and product adjustments produce record paying member additions;a healthy customer retention rate and a strong increase in Q4 revenue and net incomeHighlights∙Added 9.7 million registered users worldwide during full-year 2009 (25.4 percent growth year-on-year), bringing the China and international marketplaces total to 47.7 million registered users at the end of the year. The international marketplace saw 46.3 percent growth while the China marketplace saw 19.9 percent growth for the full year of 2009∙Total revenue in Q4 2009 was up 35.8 percent year-on-year to RMB1.1 billion (US$161.9 million)∙Q4 as-reported net income up 48.6 percent over Q4 of 2008∙Another high-growth quarter in paying members with a total of 36,311 net adds in Q4 and 183,181 net adds during FY 2009 to our China and international marketplaces, reaching 615,212 paying members worldwide∙Q4 2009 deferred revenue and recurring free cash flow up 49.8 percent and 36.9 percent respectively over Q4 2008. Deferred revenue for the full year reaches RMB3.4 billion (US$503.2 million)∙Storefronts increased by 47.8 percent in FY 2009 to reach 6.8 million worldwide∙Strong balance sheet with RMB7.2 billion (US$1.1 billion) cash positionHONG KONG, March 16, 2010– Limited (HKSE:1688.HK) (HK.1688), the world‟s leading small business e-commerce company, today announced financial results for the quarter and year ended December 31, 2009,that highlight the increasing significance of e-commerce to successful small businesses and the resilience of ‟s business model in a volatile macroeconomic environment. In the fourth quarter of 2009, ‟s revenue increased 35.8 percent over the same period in 2008. As-reported net income for Q4 increased 48.6 percent year-on-year, driven mostly by strong customer growth and value-added services (VAS) revenue. Our customer and VAS growth was driven by improvements resulting from our year-long investment in customers, people, technology, products and services.2009 Financial HighlightsFINANCIAL HIGHLIGHTS Q4 2009Q4 2008RMB million FY 2009FY 2008RMB millionRevenue 1,105.7 814.2 +35.8% 3,874.7 3,004.1 +29.0% Profit from operations 266.8 166.9 +59.9% 1,073.0 1,141.7 -6.0% Profit attributable to equity owners 281.2 189.2 +48.6% 1,013.0 1,154.5 -12.3% Share-based compensationexpense 57.5 47.3 +21.5% 200.4 182.0 +10.1% Deferred revenue and customeradvances3,437.0 2,294.4 +49.8% 3,437.0 2,294.4 +49.8% Recurring free cash flow 693.0 506.2 +36.9% 1,816.2 1,465.9 +23.9%Earnings per share, basic (HKD) 6.33 cents 4.24 cents +49.3% 22.81 cents 25.61 cents -10.9% Earnings per share, diluted (HKD) 6.28 cents 4.24 cents +48.1% 22.63 cents 25.58 cents -11.5% Note 1:Certain comparative figures have been restated pursuant to the business combination under common control upon acquisition of the business management software division of Alisoft Holding Limited and its subsidiaries (“Alisoft”).OPERATIONALHIGHLIGHTS Q4 2009 Q3 2009Q4ChangeQ4 2009Net adds FY 2009 FY 2008FYChangeFY 2009Net addsRegistered users 47,732,916 45,275,511 +5.4% 2,457,405 47,732,916 38,075,335 +25.4% 9,657,581 Internationalmarketplace11,578,247 10,480,421 +10.5% 1,097,826 11,578,247 7,914,630 +46.3% 3,663,617 China marketplace 36,154,669 34,795,090 +3.9% 1,359,579 36,154,669 30,160,705 +19.9% 5,993,964 Storefronts 6,819,984 6,066,900 +12.4% 753,084 6,819,984 4,614,250 +47.8% 2,205,734 Internationalmarketplace1,400,326 1,226,496 +14.2% 173,830 1,400,326 965,747 +45.0% 434,579 China marketplace 5,419,658 4,840,404 +12.0% 579,254 5,419,658 3,648,503 +48.5% 1,771,155 Paying members (Note 2)615,212 578,901 +6.3% 36,311 615,212 432,031 +42.4% 183,181 China Gold Supplier 96,110 84,868 +13.2% 11,242 96,110 43,028 +123.4% 53,082 Global Gold Supplier 17,786 18,611 -4.4% (825) 17,786 16,136 +10.2% 1,650 China TrustPass501,316 475,422 +5.4% 25,894 501,316 372,867 +34.4% 128,449Note 2:Include paying members with active storefront listings on our international and China marketplaces as well as paying members who have paid membership package subscription fees but whose storefronts have not been activated.“2009 was a year to test even the strongest business in ability to weather volatile economic climates,” said David Wei, CEO of . “‟s success in 2009 was entirely due to a laser focus on serving customers‟needs regardless of the economic climate. As the global economy faltered and China exports dropped nearly 20 percent in the first quarter of the year, small businesses turned to e-commerce to survive and grow. As the economy and export outlook improved, customers maintained and expanded their use of e-commerce to give themselves a competitive edge as the global economy started to recover."Our investments during the year were also an important step in ensuring the long-term success and stability of our business,” Wei continued. “By investing our resources in our customers when they needed it most, we were able to help them navigate a turbulent year to emerge stronger and more fortified with near term impact to our financials but significant upside to our long-term health as a company. These investments resulted in multiple new products to meet the specific needs of our global customers, pricing adjustments to make e-commerce more accessible to small businesses, as well as acquisitions that will help us offer a broader range of services to meet the ever-evolving needs of our users.”Outlook“As we continue to see strong growth in our user numbers, we need to invest to improve our service standard and prepare ourselves to handle our anticipated growth,” Wei said. “With challenging times still ahead, we are calling 2010 a …year of customer service‟ dedicated to enhancing the trust between and our growing customer base, and developing new initiatives that meet their needs for the next decade. We will focus on ensuring we offersuperior customer satisfaction and service efficiency, while increasing the quality of suppliers available to our user base and introducing new developments in online transactions. In addition, we will invest in new product initiatives that will lower the entry barrier and meet the needs of our customers. For example, we are launching China TrustPass Basic, which includes product and pricing adjustments that will allow more small businesses to take advantage of e-commerce. In addition, we have announced a new domain, , an online wholesale marketplace that helps factories, brand owners and top-tier wholesalers attract a large number of buyers and provides them with a variety of transaction tools. In short, we will continue to invest in new areas in 2010 while reaping benefits from the investments made last year. This includes investment in the China marketplace, our Information Technology Business Unit (ITBU) including the newly acquired HiChina and Alisoft, and the synergy with sister companies in Alibaba Group.”2009 Financial and Operational ResultsPaying Members and RevenueWe continue to maintain market leadership through strong growth in our already significant customer base. As of December 31, 2009, we had 615,212 paying members, up 6.3 percent from the previous quarter and 42.4 percent from the beginning of the year, a record annual membership gain for the company.Growth in Gold Supplier memberships was exceptionally strong, with China exceeding our expectations. Driven by the 2008 introduction of the Gold Supplier Starter Pack, we saw a 123.4 percent increase in China Gold Supplier members in 2009. Our China Gold Supplier members increased by 53,082 during the year, reaching 96,110 as of December 31, 2009. Internationally, Global Gold Supplier membership grew 10.2 percent over the previous year to a total of 17,786. The China TrustPass product also saw healthy growth of 34.4 percent over last year.Our deferred revenue and customer advances, including a RMB123.8 million contribution from HiChina in Q4, increased substantially to RMB3.4 billion (US$503.2 million) as of December 31, 2009, representing a year-on-year increase of 49.8 percent. Given our subscription-based revenue model, we believe deferred revenue is a good indicator of future revenue growth.Total revenue grew by 35.8 percent Q4 2009 over Q4 2008 and 29.0 percent FY 2009 over FY 2008 to RMB3,874.7 million (US$567.3 million) for the year due to the strong increase in paying members as well as higher sales of VAS in China and overseas.International MarketplaceQ4 2009 revenue from our international marketplace increased by 40.9 percent over the same period last year and 7.5 percent over the previous quarter. Full-year revenue increased 27.8 percent from RMB1,884.0 million (US$275.8 million) in 2008 to RMB2,406.8 million (US$352.4 million) in 2009, primarily due to the jump in the number of China Gold Supplier members as well as a greater revenue contribution from the Global Gold Supplier membership, which replaced the International TrustPass membership in the third quarter of 2009. The Gold Supplier Starter Pack was well received after its launch in the fourth quarter of 2008 and sales momentum has continued throughout 2009.Our China Gold Supplier members increased by 53,082 during the year, reaching 96,110 as of December 31, 2009, representing a 123.4 percent growth compared to 43,028 as of December 31, 2008. This record high annual addition in paying members also contributed to the increase in revenue from the sale of VAS. Global Gold Supplier members increased by 1,650 to 17,786 as of December 31, 2009, a 10.2 percent increase compared to 16,136 as of December 31, 2008.Despite the challenging economic environment, registered users on our international marketplace last year surpassed 11.5 million. As of December 31, 2009, the registered user base grew 10.5 percent when compared with the previous quarter and 46.3 percent when compared with the end of 2008. For the full year 2009, registered users on the international marketplace increased by 3,663,617 or 46.3 percent, reaching 11,578,247 as of December 31, 2009. The number of storefronts grew 14.2 percent over the previous quarter and 45.0 percent over the full year to reach 1,400,326. Our US$30 million global marketing campaign accelerated global buyer acquisition, and the additional users spurred higher traffic and buying activity on our marketplace. This vitality during one of the worst global economic downturns in decades indicates that buyers and sellers worldwide are increasingly leveraging e-commerce as a cost-effective tool to ride out recession.We also enhanced customer satisfaction throughout the year by deploying more resources in customer care and helping paying members boost their performance. This enhanced service produced an improvement in renewals of China Gold Supplier memberships, especially for first-year paying customers. We saw encouraging signs that the renewal rate of the first batch of Starter Pack members is stronger relative to the rate for our first-year paying members in the past, though the net addition in the fourth quarter was lower compared to the past three quarters due to a larger customer renewal base.In 2009, we also made steady progress in the development and sale of new VAS. VAS revenue contribution of China Gold Supplier has seen a slight, gradual increase throughout the year to reach high-teens percentage at the end of the year. Our strategy of maintaining competitive membership fees in order to lower the entry barrier for new customers and subsequently offering targeted VAS to address differing customer needs offers our members greater flexibility. We believe separating VAS from the basic membership will provide better value and measurement for customers, which at the end will enhance the customer satisfaction.In the third quarter, we also launched a beta version of AliExpress, an international wholesale platform designed to facilitate small bulk transactions online. By integrating Alipay‟s escrow feature into the AliExpress platform, we provide an easy, safe and secure online cross-border transaction service to buyers and suppliers. AliExpress offers millions of e-tailers and power sellers on various consumer-oriented e-commerce platforms worldwide an opportunity to consolidate their sourcing needs. Since its launch, we have witnessed steady growth, and we will focus on growing the number of product offerings, users and their engagement with the AliExpress platform in the coming quarters.China MarketplaceQ4 2009 revenue from our China marketplace increased by 26.9 percent over the same period last year and 6.3 percent over the previous quarter. Full-year revenue from our China marketplace increased by 29.3 percent fromRMB1,094.1 million (US$160.2 million) in 2008 to RMB1,414.9 million (US$207.2 million) in 2009. The growth was largely due to an increase in the number of China TrustPass members as a result of the strong execution of our telephone sales and resellers‟ efforts. During the year, we added 128,449 paying members on our China marketplace, resulting in a 34.4 percent increase and reaching 501,316 paying members as of year end. On the VAS front, revenue from Premium Placement saw healthy growth during the year. The pay-for-performance keyword bidding service Ali-ADvance, which was launched in March 2009 and replaced our fixed-cost placement keyword bidding service, continued to gain traction during the year.Total registered users on the China marketplace, including paying and non-paying customers, rose by almost 6 million during the year to 36,154,669 as of December 31, 2009. The registered user base grew 19.9 percent from the end of 2008 to the end of 2009 and 3.9 percent over the previous quarter. The number of storefronts increased 12.0 percent over the previous quarter and 48.5 percent over the previous year to 5,419,658. Our China TrustPass members exceeded half a million at 501,316 as of December 31, 2009, representing a net addition of 25,894 paying members or a 5.4 percent increase over the previous quarter and an addition of 128,449 for the year for a 34.4 percent increase over FY 2008. The net addition for the fourth quarter was lower than in previous quarters mainly due to a bigger renewal customer base in the quarter and also fewer working days due to extended public holidays. During the year, the customer renewal rate was relatively stable. In the second quarter, we unified the search results ranking priority of China TrustPass corporate memberships and individual memberships and aligned the pricing of both products to RMB2,800 (US$410.0) per year.In 2009, not only did we see growth momentum in member acquisition, we also witnessed early signs of increased VAS usage among China TrustPass members, most obviously in Ali-ADvance and Premium Placement services. Since its launch in the first quarter of 2009, Ali-ADvance, the pay-per-click keyword bidding model, has been gaining ground following challenges encountered during the transition period from the old pay-for-listing keyword bidding model. With further fine-tuning of search result relevancy accompanied by our highlighting of the benefits and return on investment for members, we believe that Ali-ADvance will help improve the efficiency of suppliers‟ marketing efforts while allowing for better monetization of the ever-increasing user traffic on our China marketplace. Meanwhile, Premium Placement also witnessed promising growth both in terms of the number of users and revenue in the period. VAS revenue contribution was in the mid-teens percentage of China TrustPass revenue.Financial ResultsCost of revenue increased by 19.6 percent in Q4 2009 compared to Q4 2008 and increased 33.4 percent from RMB400.7 million (US$58.7 million) in FY 2008 to RMB534.4 million (US$78.2 million) in FY 2009. Included in the cost of revenue for the full year was share-based compensation expense of RMB15.9 million (US$2.3 million). Our cost of revenue increased mainly in line with our revenue growth due to staff costs; business taxes and related surcharges; authentication and verification expenses associated with our larger customer base; and increased bandwidth and depreciation expenses due to increased user traffic on our websites. As a percentage of revenue, cost of revenue was in line with 2008 results, rendering a flat gross profit margin year-on-year at 86.2 percent (2008: 86.7 percent).Profit from operations(which represents profit after deducting share-based compensation expense) increased 59.9 percent when comparing Q4 2008 to Q4 2009, but slightly decreased by 6.0 percent from RMB1,141.7 million(US$167.2 million) in FY 2008 to RMB1,073.0 million (US$157.1 million) in FY 2009. Our operating profit margin increased 3.6 percentage points when comparing Q4 2008 to Q4 2009, but decreased to 27.7 percent in FY 2009 from 38.0 percent in FY 2008. The drop in full-year margin was anticipated by management and was mainly attributable to planned investment in sales and marketing activities as well as product development.Profit from operations before share-based compensation expense (non-GAAP) increased 51.4 percent when comparing Q4 2008 to Q4 2009, but decreased 3.8 percent from RMB1,323.7 million (US$193.8 million) in FY 2008 to RMB1,273.4 million (US$ 186.4 million) in FY 2009. Operating margin excluding share-based compensation expense (non-GAAP) was 29.3 percent for Q4 2009, which was a 3.0 percentage point increase over the same period in the previous year. However, it was 32.9 percent for the full year, representing a decrease from 44.1 percent in 2008 due to the reasons stated above.Net income (profit attributable to equity owners) in the fourth quarter of 2009 was RMB281.2 million (US$41.2 million), an increase of 48.6 percent over Q4 2008, and RMB1.0 billion (US$148.3 million) for the full-year 2009, down 12.3 percent from 2008. The decrease was a result of investments in our customers, people and technology, efforts that management believes lays a foundation for future expansion. Results also included a combined annual loss in our Alisoft business of RMB22.8 million (US$3.3 million). The acquisition of HiChina, completed in December 2009, had no significant impact on our annual results other than certain acquisition costs that were expensed in 2009.Earnings per share, basic and diluted were 6.33 and 6.28 Hong Kong cents (0.82 and 0.81 US cents) respectively for the quarter, and 22.81 Hong Kong cents and 22.63 Hong Kong cents (2.94 and 2.92 US cents) respectively for the full year compared to 25.61 and 25.58 Hong Kong cents (both 3.30 US cents) respectively for the full-year 2008.Recurring free cash flow (non-GAAP) in Q4 2009 was RMB693.0 million (US$101.5 million), representing a 36.9 percent increase when comparing Q4 2008 to Q4 2009, and RMB1,816.2 million (US$265.9 million) for the year, representing a 23.9 percent increase from 2008. The increase was mainly due to the strong growth in paying members, who pre-pay for full-year memberships, as reflected in the increase in our deferred revenue and customer advances.Cash and bank balances as of December 31, 2009 were RMB7,216.4 million (US$1,056.6 million), representing a 9.1 percent increase from December 31, 2008. As of December 31, 2009, 95.5 percent (December 31, 2008: 75.2 percent) of our cash and bank balances was denominated in Renminbi.Synergies with Alibaba Group companiesAs e-commerce becomes more widely adopted, we have seen more synergies between and our sister companies. In April 2009, we launched an online wholesale transaction platform on our China marketplace, allowing small businesses such as Taobao retailers to source products at low prices in small quantities starting with apparel, and then small consumer items. With more cross-platform coordination, a greater number of e-tailers, in particular Taobao power sellers, will realize the benefit of sourcing online through ‟s wholesa le platform. In addition, we collaborated with Alipay to facilitate online payment for the China wholesale market and to provide escrow services for transactions on AliExpress. Together with Alipay, we will continue to enhance the paymentmechanism to make it more suitable for business customers. We continue to partner with Alibaba Group and various banks to provide loans to our small business customers. To date, our customers have received more than RMB6.0 billion (US$ 878.5 million) in principal amounts of loans under the Ali-Loan program.’s 10th anniversary and our new business structureIn September 2009, we celebrated the 10th anniversary of . During this event, we revealed more about our vision for the development of e-commerce in the coming decade. Our past 10 years have proven the power of e-commerce to generate business opportunities for small businesses and entrepreneurs. In the coming 10 years, we believe e-commerce can evolve beyond serving the sales and marketing function for suppliers. Our goal is to help small businesses overcome challenges and inefficiencies not only in sales and marketing, but also in procurement, management and financing through innovative technologies. To ensure the realization of this vision in the coming decade, we have reorganized our business initiatives into the following business units: the International Core Business Unit (ICBU), the China Core Business Unit (CCBU), the Information Technology Business Unit (ITBU), and Ali-Institute. ICBU and CCBU are extensions of our existing international marketplace and China marketplace, respectively. ITBU and Ali-Institute are new divisions that will help small businesses get better access to technology to upgrade their operations, as well as train their personnel in the use of this technology.In September 2009, we moved from our old offices in several buildings near the center of Hangzhou in China to our new corporate campus in the Binjiang district of Hangzhou. Construction of the campus was completed in two years, on time and below our original budget due to our effective cost control. Now all of our business units can work together at this new campus, and we believe this will further enhance our operational efficiency.About Limited (HKSE:1688) (HK.1688) is theglobal leader in e-commerce for small businesses and the flagship company of Alibaba Group. Founded in 1999, makes it easy for millions of buyers and suppliers around the world to do business online through three marketplaces: a global trade marketplace ( ) for importers and exporters, a Chinese marketplace ( ) for domestic trade in China, and, through an associated company, a Japanese marketplace (www.alibaba.co.jp ) facilitating trade to and from Japan. Together, its marketplaces form a community of more than 47 million registered users from more than 240 countries and regions. also offers business management software and Internet infrastructure services targeting small businesses across China and, through Ali-Institute, incubates e-commerce talent for Chinese small businesses. Founded in Hangzhou, China, has offices in more than 60 cities across Greater China, Japan, Korea, Europe and the United States.For investor inquiries please contact: Lindy LauTel: +852 2215 5215Email: lindylau@ For media inquiries please contact: Linda Kozlowski Tel: +852 9028 5150Email: lkozlowski@SUPPLEMENTARY QUARTERLY FINANCIAL INFORMATIONRevenueInternational marketplaceChina marketplaceOthersTotal revenueCost of revenueGross profitSales and marketing expensesProduct development expensesGeneral and administrativeexpensesOther operating income, netProfit from operationsFinance income, netShare of losses of associatedcompanies, net of taxProfit before income taxesIncome tax chargesProfit for the quarterProfit attributable to:Equity owners of our CompanyNon-controlling interestSpecial cash dividends paidEarnings per share, basic (RMB)Earnings per share, diluted (RMB)Earnings per share, basic (HK$)(Note 3)Earnings per share, diluted (HK$)(Note 3)Note 3:The translation of Renminbi amounts into Hong Kong dollars has been made at the rate of RMB0.8814 and RMB0.8809 to HK$1.0000 for the third and fourth quarter of 2009 respectively (fourth quarter of 2008: RMB0.8814 to HK$1.0000). No representation is made that the Renminbi amounts have been, could have been or could be converted into Hong Kong dollars or vice versa, at that rate, or at any rate or at all.SUPPLEMENTARY QUARTERLY FINANCIAL INFORMATION (CONTINUED)RevenueInternational marketplaceChina Gold SupplierGlobal Gold SupplierChina marketplaceChina TrustPassOther revenue (Note 4)Others (Note 5)TotalNet cash generated from operatingactivitiesPurchase of property and equipment,excluding payment for land userights and construction costs ofcorporate campus projectOne off tax refund and others (Note 6)TotalShare-based compensation expenseCash and bank balancesDeferred revenue and customeradvancesNote 4:Other revenue earned with respect to our China marketplace mainly represents advertising fees paid by third party advertisers, some of which were earned through an agency arrangement with a subsidiary of our controlling shareholder.Note 5:Other revenue mainly represents revenue earned from the sale of certain software products.Note 6:One-off tax refund and others mainly represented a cash refund of prepaid tax received. Pursuant to the PRC Enterprise Income Tax Law and Guoshuihan [2008] No. 875, taxable income should be computed on an accrual basis for Enterprise Income T ax (“EIT”) purpose. As a result, Alibaba China changed its EIT filing basis from cash basis to accrual basis in 2009 and a cash refund of RMB180 million, being tax prepaid under cash basis, was received in 2009.。

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Varieties of barchan form in the Namib Desert and on MarsMary C.Bourke a,b,*,Andrew S.Goudie caPlanetary Science Institute,1700E Ft Lowell,#106,Tucson,AZ 85719,USAbSchool of Geography and the Environment,University of Oxford,South Parks Road,Oxford OX13QY,United Kingdom cSt.Cross College,University of Oxford,Oxford OX13LZ,United Kingdoma r t i c l e i n f o Article history:Received 14October 2008Revised 22May 2009Accepted 26May 2009Keywords:Barchan Dune Namib Mars DesertRemote sensinga b s t r a c tBarchan dunes occur in many parts of the Namib Desert of southern Africa and on Mars.Examination of remotely sensed images has shown that there are a variety of morphological ing the Long and Sharp (Long,J.T.,Sharp,R.P.,1964.Barchan-dune movement in Imperial Valley,CA.Geological Society of America Bulletin 75,149–156)system,barchans are classified into classic symmetrical barchans,which can be slim,normal,pudgy or fat.These basic dune planforms vary in size up to megabarchans.Dune coalescence dynamics lead to evolution into transverse dune ridges as well as linear ridges.The lat-ter evolve from barchans in three ways:barchan asymmetry,collision of barchan and dome convoys ejected from destabilised barchans and downwind from nebkha fields.A review of modelling studies combined with ground data suggest that the variety of barchan forms reflect an adjustment to the wind and sediment regime.Although further work is required,we suggest that this approach may be useful for determining wind and sediment regimes on planetary surfaces.Many of the dune types in Namibia are also present on Mars suggesting that it is a suitable analogue location for further studies into the controls on dune form.Ó2009Elsevier B.V.All rights reserved.1.IntroductionBarchans are individual mobile dunes of crescentic shape,the two horns of which face in the direction of dune movement.Sand avalanching takes place on their lee sides.They are generally regarded as occurring in areas of limited sand supply,on planar surfaces,with a low precipitation (usually less than 100mm per annum),sparse vegetation cover,and where winds are narrowly bimodal in direction.Barchans occur in regions where the direc-tional index is normally around 0.7–0.9(unidirectional sand trans-porting regimes have a value of 1.0,whereas regimes where winds come equally from all directions have a value of 0.0).At a global scale barchan dunes are quantitatively of limited significance –less than 1%of all dune sand on Earth is contained within them (Wilson,1973).On Mars,transverse dunes,including barchans,are the most common dune form (Breed et al.,1979).On Earth barchans are variable in size,ranging in height from a few metres to over 50m.They have generated a very substantial literature over the years (see for example,Beadnell,1910;Bagnold,1941)and recently have been the subject of renewed attention by modellers (e.g.,Kroy et al.,2005;Schwaemmle and Herrmann,2005)and those seeking analogues for Martian dunes (e.g.,Parteli et al.,2005;Parteli et al.,2007).Much work has been done onestablishing relationships between barchan morphometric charac-teristics (e.g.,height,width,length)and relating these to rates of movement.In general,however,very little work has been done on the mor-phological variety of barchans,though Long and Sharp (1964)on the basis of the ratio between length of the windward slope and horn to horn width (a /c )divided them into Fat (P 1),Pudgy (0.75),Normal (0.5)and Slim (0.25)(Fig.1).Howard et al.(1978)argued that bar-chan shape is a function of such factors as grain size,wind flow veloc-ity,sand saturation and wind variability.They also suggested that smaller grain size or higher wind speed both produce a steeper and blunter stoss-side and that low saturation of the inter-dune sandflow produces open crescent-moon shaped dunes.Mckenna Neuman et al.(2000)remarked that dunes in areas characterised by coarse sediment (higher effective wind threshold)and/or low speeds would tend to have lower,longer profiles compared with those in areas with fine sediment and/or strong winds.In some barchans dune crests and slip-face brink-lines may be separate,while in others they may be coincident (Hesp and Hastings,1998).Hastenrath (1967)suggested that the windward profile is very nearly a straight line for tall dunes,but becomes increasingly con-vexly curved for smaller ones,a finding confirmed by Schwaemmle and Herrmann (2005).Equally,Herrmann (2002),Herrmann et al.(2005)and Sauermann et al.(2000)found that not only does the relative position of the slip face within the whole dune vary with dune size,but also that the ratio of horn length to total length increases with the height.Shape is,therefore,not necessarily scale1875-9637/$-see front matter Ó2009Elsevier B.V.All rights reserved.doi:10.1016/j.aeolia.2009.05.002*Corresponding author.Tel.:+15205473955;fax:+15207953697.E-mail addresses:mbourke@ (M.C.Bourke),andrew.goudie@ (A.S.Goudie).Aeolian Research 1(2009)45–54Contents lists available at ScienceDirectAeolian Researchjournal homepage:www.else v i e r.c o m /l o ca t e /a e o l iainvariant,though Andreotti et al.(2002)report cases where barch-ans of the same height in the same dune field show both separation and coincidence of the brink and the crest.Due to the absence of a meteorological network,aeolian land-forms are increasingly used to infer past and present environmen-tal conditions on planetary surfaces.Similar to Earth,there is a potential to infer local sediment and wind regimes from variables such as dune shape,curvature spacing and asymmetry (e.g.,Bour-ke,accepted ).A first step towards a better understanding of the link between environmental factors and barchan dune shape is to document the wide variety of barchan form that exists.The pur-pose of this paper is to use freely available remote sensing images from Google Earth and the various Mars’missions (i.e.,Mars GlobalSurveyor and Mars Odyssey and Mars Reconnaissance Orbiter)to describe and classify the variety of barchan forms that occur in the Namib Desert within Namibia and on Mars.While we note that much work remains to be done in relating dune form to formative wind and sediment regimes,we use available ground data and model results to suggest reasons for the observed variety.2.Regional settings 2.1.The NamibThe Namib Desert extends for some 2000km along the Atlantic coast of southern Africa from the Olifants River in SouthAfricaFig.1.Schematic figure of idealised barchan shape according to Long and Sharp (1964).Figure shows different aspect ratios of two initial barchan forms (top panel).On Mars,there are examples of dunes that are slimmer and fatter than those on Earth.We have therefore extend the scheme beyond that indicated by Long and Sharp (1964)to:Slim:0.125–0.375;Normal:0.376–0.625;Pudgy:0.626–0.875and Fat:0.876–1+.46M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–54(latitude32°S)to the Carunjamba River in Angola(latitude14°S).It forms a narrow strip,ca.120–200km wide,sandwiched between the Great Escarpment and the sea(see Goudie,2002,Chapter6,for an introduction).Throughout its length in Namibia the Namib is hyper-arid,with rainfall at the coast being typically only 10–30mm/year,though thisfigure rises inland.Barchans haveFig.3.Global distribution of dunefields on Mars.Background is a topographic shaded relief map.Dune data from Hayward et al.(2007)and Hayward(m.).Location of dunefields is indicated in red(white in printed version).(For interpretation of color mentioned in thisfigure legend the reader is referred to the web version of the article.)M.C.Bourke,A.S.Goudie/Aeolian Research1(2009)45–5447previously been described from the Namib Sand Sea (Lancaster,1989),from the Skeleton Coast Erg (Lancaster,1982),and from the Cunene Sand Sea (Goudie,2007).The most studied Namib dunes are those near Walvis Bay (Fig.2),for which there is a long history of dune movement (Slat-tery,1990;Barnes,2001)and some detailed descriptions of mor-phology (Hesp and Hastings,1998).The barchans tend to occur in the proximity of the coast,whereas the interior of the main ergs are characterised by large linear,transverse and star systems.In the coastal regions,where the barchans have developed,most of the sand moving winds tend to come from a south or south wes-terly direction,and the general orientations of the barchans reflect this fact.Resultant drift potentials (RDP),expresses in vector units the net sand transport potential when winds (above the threshold for sand transport)from various directions interact.Following this scheme of Fryberger and Dean (1979)areas over 400are regarded as high energy environments,and on this basis,for example,the coastal town of Walvis Bay,with a RDP value of 518(Fryberger,1980)is one where wind energy levels are substantial.2.2.MarsAlthough small dunes occur in many places on Mars (Zimbel-man,1987),the areas of continuous and thick sand cover are found in three main settings.The largest concentration occurs in a broad belt that partly surrounds the north polar ice cap (Fig.3).Thesecond group of dunes occur in the high latitudes of the southern hemisphere in intra-crater dune fields.The third group consist of isolated patches of transverse dunes and barchans on the inter-cra-ter plains and in low latitude topographic traps such as troughs and channels (Thomas,1981;Ward et al.,1985;Lancaster and Greeley,1987).A recent global survey of dunes on Mars (Fig.3)suggests that moderate-to large-size dune field coverage on Mars may total 800,000km 2,six times less than the total areal estimate of 5,000,000km 2for large dunes on Earth (Hayward et al.,2007).Individual dunes on Mars have been classified as barchan,bar-chanoid,transverse,or complex dunes that combine aspects of these types (Cutts,1973;Breed,1977;Breed et al.,1979;TsoarFig.4.Slim and normal barchan dunes from southern Namibia.Average a /c at this location is 0.5.Image is reproduced with permission from Google Earth andDigitalGlobe.Fig.5.A mix of small and large normal barchans from the southern Namib.Average a /c at this location is 0.53.Image is reproduced with permission from Google Earth andDigitalGlobe.Fig.6.Examples of slim barchan dunes on Mars.(a)a /c =0.23.Subset of MOC image M01-00063,215.73W 78.74N,3.25m/px.(b)a /c =0.25.Subset of MOC image E05-03052,326.52W,48.92S,2.79m/px.(c)a /c =0.19.Subset of MOC image M02-02629,240.67°W;76.70°N,3.22m/px.48M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–54et al.,1979;Thomas et al.,1984).While transverse dunes are the most common dune form on Mars examples of star and linear dunes have also been found (Edgett and Christensen,1994;Leeand Thomas,1995;Bourke,2006).Similar to the Namib,there is a wide range of barchan form on Mars (Bourke et al.,2004).Dunes display both high and low length/width ratios,have both well and poorly developed arms and many are asymmetric (Bourke,accepted ).A survey of barchan dunes using Mars Orbiter Camera (MOC)data (2.5–6m/pixel resolution)on Mars found that they are,on average,larger than barchans in many dune fields on Earth,with average stoss slope lengths of 215m and dune widths of 400m (Bourke et al.,2004).Higher resolution data (i.e.,HiRISE camera with 25–50cm/pixel resolution)indicates that a popula-tion of smaller barchans exists,and these are currently being added to the data base.3.Varieties of barchan form3.1.Classic symmetrical barchans –slim and normalThe simplest form of barchan is the classic individual crescentic feature.Some of these are elegantly slim (Fig.4)as shown by examples on the rocky plains to the south and east of Luderitz and Elizabeth Bay.They also appear to be rather angular in plan.They display a wide range of sizes (Fig.5),with some having widths as great as 500–600m,and some being only a few tens of metres wide.The slim symmetrical type of barchan is a feature of areas with unidirectional winds and with low sand influx and high values for shear velocity (Parteli et al.,2007).The examples in southern Namibia occur on rock surfaces that have a very lim-ited sand cover,and which because of their proximity to the coast have high wind ncaster (1989,p.84)indicates that the winds in the Luderitz area are relatively constant in direction (resultant direction of 190°)and with a total annual sand flow potential that exceeds 1200tonnes per metre per year.As a conse-quence rates of barchan migration are,considering their size,par-ticularly high (Lancaster,1989,p.94).Other modellingworkFig.7.Examples of normal barchan dunes on Mars.(a)Average a /c =0.55.Subset of MOC image E04-00575,262.62W,76.06N, 4.85m/px.(b)a /c =0.65.Subset of HiRISE image PSP_001341_2650,85.0N,150.4E,0.5m/px.Table 1Shape of barchans on Mars.Sixty barchans were sampled in the inter-crater dune field and 108in the north polar sand seas.Long and Sharp (1964)classification North polar sand seas (%)Intra-crater dune fields (%)Slim 3325Normal 3748Pudgy 2112Fat915Fig.8.Pudgy barchans from the central Namib.The a /c ratio of the two large barchans is 0.74.The smaller barchan is slim.Note the remarkable difference in tone on their lee sides,the effect of decreased sand availability downwind from the dunes in comparison to the areas that are not protected.Image is reproduced with permission from Google Earth and DigitalGlobe.M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–5449suggest that a slim barchan form results from a low degree of reptation linkage on the dune (Hersen,2004)or if the angle of the incident winds is increased upto 60°(Reffet et al.,2009).It is clear,however,that slim barchans are less prevalent than fatter varieties,as shown,for example,by existing surveys of barchans from near Walvis Bay (Hesp and Hastings,1998).Slim and normal barchans are also found on Mars (Figs.6and 7).They occur at a range of locations that include the sand seas of the north polar areas and inter-crater dune fields in the southern hemi-sphere.A morphometric survey of 168barchans on Mars indicates that they have a predominantly ‘normal’morphology (Table 1).Ofnote is that there are several examples that are extraordinarily ‘slim’(e.g.,Fig.6(c),the a /c =0.17).Similarly low values are rare for dunes on Earth.3.2.Classic symmetrical barchans:pudgy and fatSome simple crescentic forms possess a larger area in relation to their width than the examples given above.An example of this is illustrated in Fig.8,where the horns are relatively small in relation to the total mass of the dune.Fat dunes occur in areas where there is a substantial sand influx and lower shear velocities (Parteli et al.,2007,their Fig.7).Fat dunes have also been reproduced in models where there is a high degree of reptation linkage on a dune (Her-sen,2004)or where wind direction varies by up to 40°(Reffet et al.,2009).Many of the world’s barchans described in the litera-ture appear to be fat rather than slim (see,for example,surveyed outlines of barchans from the Western Desert in Egypt,Stokes et al.,1999).Examination of satellite images of south Morocco,southern Peru and Qatar seems to confirm this.On Mars dune fields of pudgy and fat barchans (Fig.9)are found on the margins of large dune fields and in locations where there may be a topographic influence on windflow.This may indicate a higher (local)sediment supply and lower shear velocity.In addi-tion,some fat dunes are proto-barchans that develop from dome dunes (e.g.,Fig.9(a)).3.3.Classic symmetrical barchans:megabarchans and very large barchansSome barchans are large features,which may be termed megab-archans (Cooke et al.,1993).Over 500m in width,they often have secondary features on their flanks,which may be indicative of instability.They may also shed small barchans onto the desert plains downwind (Fig.10).This appears to be an example of what Elbelrhiti et al.(2005)describe as ‘surface-wave-induced instabil-ity’.They argue that dune collisions and changes in wind direction destabilise larger dunes and generate surface waves on their lee flanks.The resulting surface waves propagate at a higher speed than the dunes themselves,producing a series of small,new born barchans by breaking the horns of large parable exam-ples of instability are reported from southern Morocco by Hersen et al.(2004).In a survey of 44megabarchans on Earth,72%were pudgy/fat.Dunes on Mars are significantly larger than those on Earth (Bourke et al.,2004).The largest barchans in the north polar region of Mars (Fig.11)are only slightly larger than those in Namibia.Similar to the Namib,there is a suggestion of surface waveinstabil-Fig.9.Examples of fat dunes on Mars.(a)Fat barchans (a /c =1.1)co-exist with dome dunes suggesting that,in this example,the planform is associated with the transition from dome to barchan.MOC image M21-00827,53.52°W;7.13°N,2.39m/px.(b)a /c =1.45.HiRISE image PSP 2728_1645,131.9E;15.1S,25cm/px.(c)a /c =3.HiRISE image TRA_000883_2005,20.4N,78.5E,0.25m/px.Fig.10.Unstable,fat megabarchans in Namibia.The a /c ratio is 0.99.Image is reproduced with permission from Google Earth and DigitalGlobe.50M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–54ity on some of these larger dunes producing superimposed second-ary forms and calving of barchans from the dune horns (Fig.11(c)).In general however,the largest barchans tend to have simple,rather than complex or compound morphologies (Bourke and Balme,2008).Claudin et al.suggested that the absence of complex or compound morphologies on Mars is due to the scaling laws on both planets,whereby these larger dunes on Mars are equivalentto small barchans on Earth.What is yet to be explained is the apparent absence of isolated crescentic megabarchans on Mars.Unlike the Earth megabarchans,92%of the largest barchans in the north polar region of Mars are normal and slim (Fig.11(c)).3.4.Classic symmetrical barchan:proto-megabarchanOne remarkable barchan was identified in southern Namibia (Fig.12).It is a classic barchan form some 400m across and 700m long that is predominantly made up of a cluster of smaller barchans termed proto-megabarchan (Cooke et al.,1993,p.327).Fig.11.Examples of the largest barchans on Mars.Note the smooth windward slopes.(a)A fat large barchan,a /c =0.82.CTX image P01_001518_2650_XI_85N020W,85.1N,338.77E, 6.71m/px.(b)Normal large barchan (a /c =0.56).Sinuous crestline suggests former phase of dune destabilisa-tion.MOC image E04-00575,262.62W,76.06N,4.85m/px.(c)A slim large barchan (a /c =0.31)with surface instability waves likely triggered by a past wave of dune collisions.MOC image E0200045,260.41°W;76.21°N,4.85m/px.Fig.12.A proto-megabarchan composed of individual barchans in the southern Namib.Image is reproduced with permission from Google Earth andDigitalGlobe.Fig.13.Barchan dunes on Mars degrade downwind into a sand sheet.While not a proto-megabarchan,these individual barchans have morphological similarity to those in Fig.12.HiRISE image PSP_002728_1645,15.1S,131.9E,0.25m/px.M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–5451A similar form has not yet been detected on Mars although there are examples of degraded and modified barchans that may be influenced by similar processes (Fig.13).These barchan assem-blages require further study.3.5.Barchan dunes that develop into transverse ridgesThere are many examples in the Namib of classic individual barchans merging together with their neighbours to form ridges transverse to the formative winds.The original barchanoid and linguoid elements are clearly visible (Fig.14).This is particularly the case in the Cunene Erg of northern Namibia,where there is a transition from individual barchans on the wind swept,presum-ably sand poor mega-yardang areas (Goudie,2006)towards the dense network of transverse ridges that occurs in closer proximity to the Cunene River and away from the coast.It is generally be-lieved that sand availability is a crucial control,and that with greater sand supply transverse dune ridges rather than individual isolated barchans will occur.On Mars,there is both morphologic and stratigraphic evidence that smaller barchans laterally coalesce to form transverse and barchanoid ridges.Fig.15(a)shows an example where four barch-ans coalesce to form a barchanoid ridge.Fig.15(b)and (c)shows high albedo arcuate strata exposed at the base of a transverse ridge on Mars.These layers suggest that the transverse ridge has aggrad-ed from a series of laterally coalesced barchans.Their high albedo and exposure by wind erosion suggest that the layers are cemented.3.6.Barchans developing into linear dunes3.6.1.AsymmetryFollowing on from the classic model of Bagnold (1941)it is evident that some simple crescentic forms are deformed into linear (seif)features when they move into areas with variable wind direc-tions.This is the case in Namibia,especially as one moves east-wards towards the Great Escarpment and away from the relatively simple unidirectional wind environment of the coast.Linear ridges some km long can develop downwind from the origi-nal barchan (Fig.16).It is the westerly horns that appear to be elongating under the influence of winds blowing from the south ncaster (1982)suggested that an asymmetry in sediment supply with proximity to the sand sea may also have influenced this morphology.Linear dunes also form by the asymmetric extension of barchan arms under the influence of bi-directional winds on Mars (Fig.17(a)and (b)).This suggests that limb morphology may be used as an indicator of the relative strengths of bi-directional wind patterns on Mars.Evidence for other mechanisms of asymmetrical barchan limb extension,such as dune collision have also been identified on Mars (Bourke,accepted).Fig.14.Transverse ridges formed by the lateral coalescence of barchans (see black arrows).Image is reproduced with permission from Google Earth andDigitalGlobe.Fig.15.(a)Lateral coalescence of barchans to form a barchanoid ridge on Mars.MOC image M02-02629,240.67°W;76.70°N,3.22m/px.(b)and (c)Arcuate planform of internal stratigraphy suggests transverse dunes in Kaiser Crater form by coalescence of individual barchans.MOC image R14-02705,340.61°W;47.16°S,2.94m/px.Fig.16.Unstable barchans developing into linear dunes,Namibia (see arrows).Image is reproduced with permission from Google Earth and DigitalGlobe.52M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–543.6.2.Barchan convoys and nebkhasIn the Namib there are some intriguing linear dune ridges that appear to be formed by convoys of approximately equally sized barchans.Wang et al.(2004)proposed this style of barchan merg-ing in their model of complex linear dune formation,but to date no field example has been shown.One type (Fig.18)is formed down-wind of an unstable barchan,where small barchans have devel-oped by being shed from one of the extending horns.This mechanism of linear dune formation is also found on Mars (Fig.19)and that model includes the collision of dome as well as barchans (Bourke,2006).One issue that needs to be resolved is the extent to which barchan convoys are the origin of linear dunes or the consequence of the decay of linear dunes (Parteli and Herrmann,2007).It is likely that both scenarios occur on Mars.Another type seems to have formed downwind of major nebkha fields (Fig.20).This type appears to develop from sand that has accumulated around bushes,rather than through the normal style of evolution from a non-anchored sand pile.No examples have been found in Namibia of the transformation of barchans into par-abolic dunes under the influence of vegetation (Durán et al.,2005).4.ConclusionsIn the absence of reliable,long-term wind data for most of Namibia,it is very difficult to relate the varieties of barchan form described above to the variability of wind conditions thatexist.Fig.17.Examples of barchan asymmetry on Mars.(a)MOC image M0202835,255.24°W;78.66°N,3.22m/px.(b)Barchan asymmetry on Mars.MOC image R23-00624,75.16W;73.55N,5.09m/px.Figures from Bourke (accepted).Fig.18.Barchan convoy cluster to create a linear dune.Image is reproduced with permission from Google Earth andDigitalGlobe.Fig.19.(a,b)The formation of linear dunes by the collision of barchan and dome convoys on Mars.MOC image M0202835,255.24°W;78.66°N,3.22m/px.M.C.Bourke,A.S.Goudie /Aeolian Research 1(2009)45–5453What is clear,however,is that there is a wide range of barchan morphologies present and that they are more varied and complex features than is often assumed.Among the factors that are likely to explain this variability are differences in wind velocities and direc-tions,sand availability,sand grain characteristics,and the interac-tions between the dunes themselves.There is therefore a need for further field and modelling studies to better understand the varia-tion in dune form.This is essential if dune form is to be used as a proxy for understanding the environments of dune formation on Mars.The 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