电子商务概论 英文版 第二版 课件5
电子商务英语E-Commerce English unit 5
massively adv.
The film is a massively (= very) ambitious project.
massiveness n.
E-Commerce English
10
Text – Language Points
massive v.
to find and bring back something
15
Tasks on the Text
Task4: Translate the following into English:
文件传输协议 超文本传输协定 点击进入 激活页面 谎报事实
网络浏览器 从网上获取文件 以因特网为媒介 超越语言界限 通过网络传播信息
File Transfer Protocol Hyper Text Transfer Protocol Point-and-click access To activate the page A misstatement of fact
The Internet and the World Wide Web
4 Tasks on the Text
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Questionnaire
6
Literature Reading on Internet
2. What services provided by the Internet are currently popular among net users?
3. What do the following terms mean?
高教社电子商务数据分析概论(第二版)教学课件M5单元三 产品能力数据分析
二、产品盈利能力分析
产品结构分析
产品结构是指企业或店铺的产品中各类产品 的比例关系，合理的产品结构必然是定位明确、 比例适当、相互关联并相互促进的，它是店铺运 营到一定阶段，进入良性发展的基础。
二、产品盈利能力分析
产品结构分类
产品定位
形象产品 利润产品 常规产品 人气产品 体验产品
表5-2 产品结构划分详表
一、产品获客能力分析
新客点击量
新客点击量/次 A产品 B产品 C产品
某网站新客点击量统计表
本月 8645 20422 21484
上月 9692 29828 17329
（1）A款产品的获客能力较弱。 （2）B款产品带来的新客点击量较高，并且在持续上升，获客能力最强。 （3）C款产品带来的新客点击量较上月略有下降，但总数仍不容小觑，应及时分析原因，调整优化。
用于特定活动，吸引潜在新顾客， 也称活动产品
店内主要陈列产品，稳定投入一定的资源，与人气产品组合推 广。
聚焦资源投入，提升单品的人气用于在搜索中获得更多的展现 机会，从而获取更多的自然流量； 通常价低质高，目标定位精准，曝光率、点击率和销售量都极 高。
拉低新顾客的初次购买门槛； 或为特定活动准备限时限量限价的产品。力； 优化并拓展营销渠道，确保产品接触到更多潜在用户；
提升自身价值，打造产品亮点。
一、产品获客能力分析
添 加产标品获题客能力分析
新客点击量 新客点击量是针对首次访问 网站或者首次使用网站服务 的客户进行的点击量统计。
重复购买率
简称复购率，是针对某时期内 产生两次及两次以上购买行为 的客户进行的比例统计。
收藏转化率
加购转化率
23.49% 16.39% 21.41% 21.24% 20.82% 31.60%
电子商务英语教学课件Unit 5 Business Models of E-commerce
Understanding B2C E-commerce
Analysis of sentences
本句中， “using membergenerated documents and messages”是一个现在分词短语 作方式状语， 修饰谓语 “provide”。
These provide a platform for developing oneto-one relationship using member-generated documents and messages.
Business-to-Business and Consumer-to-Consumer E-commerce
Some notes
EBay， 美国一家拍卖网站， 世界上最大 的网上交易平台。 阿里巴巴， 世界上最大的B2B互联网公 司。 second-hand market 二手市场， 旧货 市场 at the end of 在……的最后 come along 出现， 进步 used items 旧货
通过互联网开展B2C业务是非常合适的，因为互联网渐变 得十分普及而且它能够帮助企业针对各种各样的潜在顾客 推出有效的产品和服务的促销策略。
is suitable for…… 对……合适 potential customers 潜在顾客
E-commerce
Analysis of sentences
随着消费者越来越习惯于在线购买产品，其他产品类别 将会越来越流行。
Business-to-Consumer E-commerce
Analysis of sentences
Some experts believe that， in the long term， this type of businesses should be more successful than pure e-commerce businesses.
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
11.4.1 隐私权和网络隐私权
传统认为隐私权是一种基本人格权，是指公民“享有 的私人生活安宁与私人信息依法受到保护，不被他人 非法骚扰、知悉、利用和公开的一种人格权。” 隐私权主要包括个人生活宁静权、私人信息保密权、 个人通讯秘密权及个人隐私利用权。我国现行法律中 没有关于隐私权的定义 。 通常认为网络隐私权大致有如下内容：
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
1.不开征新税 2.税收制度必须简单、明确 3. 政府间加强合作 4.商品劳务予以关税豁免
11.1 电子商务法概述
电子商务的发展引发了空前规模的社会、法律问题 电子商务本身的特点导致了这些问题的产生 原有的法律无法满足现代电子商务发展的需要 我们需要建立系统的电子商务法以满足电子商务发展的 需要
11.1 电子商务法含义 电子商务法含义
广义的电子商务法
广义的电子商务法，是与广义的电子商务概念相对应的，它包 括了所有调整以数据电讯方式进行的商事活动的法律规范。其内容 极其丰富，至少可分为调整以电子商务为交易形式的，和调整以电 子信息为交易内容的两大类规范。前者如联合国的《电子商务示范 法》（亦称狭义的电子商务法），后者如联合国贸法会的《电子资 金传输法》、美国的《统一计算机信息交易法》等等，均属此类。
OECD组织确定的对电子商务征税的原则：
1.无歧视原则 2.双重税收协定原则 3.消费税应在消费地适用原则 4.国际交流与合作原则
电子商务概论教学课件(完整版)
目录
• 电子商务概述 • 电子商务技术基础 • 电子商务模式与案例分析 • 电子商务营销策略与实施 • 电子商务物流管理与配送 • 电子商务法律法规与伦理道德
01
CATALOGUE
电子商务概述
电子商务的定义与发展
电子商务的定义
电子商务（Electronic Commerce， 简称EC）是指利用计算机、网络和电 子通信技术等现代信息技术手段所进 行的各类商务活动。
电子商务逆向物流的 优化策略
建立完善的逆向物流网络、提高 逆向物流处理效率和质量、降低 逆向物流成本。
06
CATALOGUE
电子商务法律法规与伦理道德
电子商务法律法规概述
电子商务法的概念、调整 对象和范围
电子商务法律关系的主体、 客体和内容
电子商务法的基本原则和 制度
电子商务合同的成立、履 行和违约责任
合理规划仓库布局、提高库存周转率、降低库存成本和风险。
电子商务逆向物流处理
电子商务逆向物流的 定义
在电子商务环境下，对退货、换 货、维修等逆向物流活动进行计 划、组织、指挥、协调、控制和 监督，确保逆向物流活动的顺畅 进行，同时降低逆向物流成本和 提高客户满意度。
电子商务逆向物流的 特点
分散性、缓慢性、混杂性、多变 性。
网络交易安全与隐私保护
01
02
03
04
网络交易安全的基本概念和保 障措施
电子支付的安全与监管
网络隐私权的保护原则和具体 措施
跨境电子商务中的安全与隐私 问题
网络知识产权保护与侵权处理
网络知识产权的概念、类型和特点
网络知识产权的侵权行为与法律责任
网络知识产权的保护措施和维权途径
电子商务讲解课件(英文)Lecture
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
《实用电子商务英语》unit5
Learning Objects
After learning this unit, you will be able to:
➢Know computing system security measures. PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
server by one of the TCP / IP application such as Telnet or FTP. The proxy server
Reading
ask the users for the name of the remote host, which users want to access. After
coming IP packet according to the group regular to judge whether to transmit17
it. The screening router gets information from the packet. For example the
trust network at the same time. It can isolate the connection between the risk area
Reading
(namely there may be a certain risk on Internet) and the safe area (LAN), and
problem in different degrees. They are looking for the more reliable2 safety
电子商务概论 英文版 第二版 课件5
17
Selling Via Auctions
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
18
Selling Via Auctions
5
Concepts, Characteristics, and Models of B2B EC
6
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B EMARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
SELL-SIDE MODELS AND ACTIVITIES
sell-side e-marketplace A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet. B2B Sellers Customer Service
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
PROCUREMENT METHODS
e-sourcing e-tendering e-reverse auctioning e-informing Web-based ERP (electronic resource planning) e-MRO (maintenance, repair, and operating)
外研社新时代职业英语《电子商务英语》教学课件Unit5
Unit 5 LogisticsStart with E-commerce Journey with E-commerce Forward with E-commerceSTART WITH E-COMMERCELogistics for different goodsJOURNEY WITH E-COMMERCE•Practical Reading Delivery services •Intensive Reading Modern logistics in the era of e-commerce •Comparative Reading Inbound logistics vs. outbound logistics •Extensive ReadingLogistics: the secret ingredient of China’s e -commerceFORWARD WITH E-COMMERCE•Further Practice Compare logistics services•My learning logUNIT 5LogisticsLEARNING OBJECTIVEAfter studying this unit, you’ll be able to:• choose appropriate logistics for different goods• know the delivery services a courier company may provide• know the diverse forms of modern logistics in e-commerce transactions• distinguish inbound logistics from outbound logistics• understand why logistics is so developed in ChinaSTART WITH E-COMMERCEChoose appropriate logistics for the following goods.☐1cold chain logistics ☐2medical logistics ☐3international logistics ☐4alcohol logistics ☐5chemical logistics ☐6large-sized commodity logistics A FEDCBC A FDE BPractical ReadingJOURNEY WITH E-COMMERCEEstablished in2005,our company now manages more than50,000professional delivery men covering over300cities,and we are dedicated to fulfilling our motto of“being your reliable friend”and giving the best possible price to our clients.The following text details the services we provide.1Ordinary deliveryCommodities that can be delivered through ordinary delivery include daily necessities,processed foods, documents and so on.Within three days,we guarantee that you will receive your delivery.This service is provided in any of our express stations.As for the cost,delivering anything less than1kg will cost you10to20yuan.If your delivery weighs more than1kg,extra fees will be charged.Delivery services—From the official website of a courier company2Delivery of large-sized commoditiesThis service will help you deliver large-sized commodities from one city to another at a very reasonable cost.So what constitutes a large-sized commodity? Actually,anything that exceeds a weightof20kg will be classified into this category.For example,office equipment, household appliances,furniture,and even vehicles are included as common large-sized commodities.Please note that the delivery time is slightly longer than thatof our ordinary delivery.译Practical Reading3Cold chain logisticsDo you want to buy vegetables,fruits,seafood as well as fresh meat online?Then you definitely need our cold chain logistics!With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained,and you will receive an order which is perfectly fresh. Compared with other delivery types,the maximum weight is20kg in one order.If the commodities you send weigh more than20kg, another order will be required.4Delivery of international commoditiesMore than160countries and regions are covered by this kind of delivery service.Tomeet customer needs for cross-border online shopping,we have maintained stable cooperation with many popular overseas shopping websites.As international delivery usually takes a longer delivery time,clientscan search the status of their commoditieson our international information platform.译—From the official website of a courier companyPractical Reading译—From the official website of a courier company5Extra servicesTo give our clients the best possible experience,we also provide extra services.Firstly,the privacy of our clients is well protected.Any personal information will not be present on the packaging.Secondly,to protect the environment,we call on all our clients to reuse packaging boxes,and coupons will be given out to encourage the reuse of packaging.Thirdly,you can place an order on your mobile phone,choosing the appropriate time for the delivery man to deliver the order.For those who can’t receive their orders on the same day,we promise to keep them for you,free of charge,for three days.Reading comprehension Read the text and complete the dialog. 1E:Hi Laura,this is Emily.Could you do me a favor?As I will move to Shanghai next month,some of my personal goods need to be sent before I leave.I don’t know what type of delivery service I should choose.L:Well,I see.I think we can search for some information on the official website of the courier company.Look,here’s an introduction to their delivery services.What do you want to deliver?E:Some skincare products,furniture and other things.L:It says you can deliver1daily necessities,processed foods and documents through2_____________________.Your skincare products can be delivered in this form.E:That’s great!What about furniture?Can I use ordinary delivery too?L:I don’t think so.It says commodities with the weight3 _________________should be sent through delivery of large-sized commodities.And it says the4____________ is slightly longer than that of ordinary delivery.E:I see!I also have frozen foods to be sent,but I worry about the preservation of them during the delivery.?L:Well,the company provides5_____________.With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained.E:That’s very considerate.Recently I wanted to buy a new rice cooker from an overseas shopping website.Can I choose this courier company?L:Maybe.They say that they maintain6________________ with many popular foreign shopping websites.You can go to check out whether they cooperate with the website you shop on.E:How convenient it is!What else should I know about the delivery service?L:Here,check“Extra services”.They call on clients to7 ___________________.In this way,you may get a coupon. E:OK,I get it.That’s all my questions.Thank you very much for your help,Laura!L:You’re welcome!(Emily wants to deliver some commodities to another city. She asks her friend Laura for help.)ordinary deliveryof over 20kgdelivery time cold chain logisticsstable cooperationreuse packing boxesTask 2 Group discussion Read the following questions and share your answers with your group members.21 How often do you use online shopping websites?2 What kind of commodities do you usually purchase online?1What do you care about most when choosing a delivery service?____________________________________________________________________2Which courier company do you use most often in your daily life? Why?____________________________________________________________________3 Will the level of delivery service affect your choice of online shopping platforms?____________________________________________________________________Practical ReadingWords & Phrases课Practical ReadingWordsmaximum adj. 最大值的，最大限度的motto n. 格言，座右铭necessity n.必需品reuse v. & n. 再使用，重复使用Phrasescold chain logistics 冷链物流courier company 速递公司delivery man 送货员processed food 加工食品Practical Reading课配送服务——快递公司用户手册作为中国最大的快递服务公司之一，我司以向客户提供最好、最便捷的快递服务为荣。
《电子商务概论(第二版)》第五章 电子支付与网络金融
– 1、电子货币
• 1、电子现金
– 电子现金(E-cash)是电子货币的一种,是以数据形式流通的货 币,它用一系列加密序列数来表示现实中各种金额的币值。 电子现金的支付流程如图。
第五章 电子支付与网络金融
• 第二节 电子支付工具
– 1、电子货币
• 1、电子现金
– (1)目前国际上流行的电子现金解决方案： » 1)E-Cash是一种实现无条件匿名的电子现金系统 » 2)Mondex » 3)CyberCash » 4)NetCash » 5)IBM Mini-Pay
– 2、电子支付系统
• 2、电子支付系统的发展
– （2）电子支付系统 » 其中,MPA与MPP通过DDN专线相连,基于TCP/IP协议簇 交换数据。BOSS中的统一账户服务系统(UASS)提供了 对用户账户的统一管理,MPS中的移动支付账户就建立 在UASS中。移动支付账户与用户手机号码及用户银行 账户相关联,UASS通过BOSS的金融接口平台与银行进 行数据交换。具体的业务流程如图
– 2、电子支付系统
• 支付系统是指由提供支付服务的中介机构、管理货币转移的法 规以及实现支付的技术手段共同组成的,用来清偿经济活动参加 者在获取实物资产或金融资产时所承担债务的一种特定方式与 安排,是重要的社会基础设施之一。不同的支付系统通常与各种 经济联系在一起。经济社会曾经使用各种形态的货币在商品交 换中转移价值。从最初的实物交换发展到商品货币(例如贵金属) 标志着社会生产力的进步。而法定货币的出现则是支付工具发 展史上的第一次飞跃,银行存款作为支付手段是货币制度的一大 进步。用电子形式的支付工具完全取代纸质形式的现金和非现 金支付工具在技术上是完全可以实现的。人们把电子支付工具 看成是支付工具发展史上的第二次飞跃或革命。
电子商务专业英语Unit BB Ecommerce课件
vertical sectors, such as
或者IT行业）提供营销服务，
construction, healthcare or IT, and 其他的一些机构则采用全局
others take a more holistic
法来进行品牌营销。
电子商务专业英语Unit BB Ecommerce
12
Key Sentences
Even worse, making it difficult
更糟糕的是，人们退订的困难
for people to unsubscribe can
9
Key Sentences
B2B营销兴起于巨大的B2C营销环境的阴 影之下，因而企业越来越认识到在生意 经营中全局法的重要性，在这种方法下， 他们不仅仅只关注于客户，也要关注他 们如何被自己的员工和其他利益相关者 （如合作伙伴，供应商和股东）看待。
电子商务专业英语Unit BB Ecommerce
E-mail marketing
Promote
Location
Schedule
电子商务专业英语Unit BB Ecommerce
8
Key Sentences
Business-to-Business (B2B) marketing emerging
from under the shadow of its larger business-to-
consumer (B2C) marketing cousin as businesses are
increasingly recognizing the importance of taking
an holistic approach to how they conduct their
《电子商务英语教程》-Unit5省名师优质课赛课获奖课件市赛课一等奖课件
8 Notes To Passage A
Passage A
How B2B Differs From B2C
2) When shopping for specific items, your company may benefit from a configurator and bid function rather than browsing and searching an online catalog.
1) Organizations that sell to consumers spend millions of pounds every year finding out what consumers think of their products and services and identifying what will motivate consumers to buy more.
你旳企业在购置详细明确旳商品时，能够经过配置和 竞投功能来受益而不是经过浏览或搜索在线目录来获 益。
4注解：本句中旳when shopping for specific items是经典旳目前分 词短语做状语表时间旳例子；动词benefit from =to gain as a result of something , 相当于 “从… 受益”;rather than =instead of ,意为 “而不是”,与a configurator and bid function 并列。
电子商务概论(双语)Schneider AISE PPT Ch08
E-Business, Eighth Edition
2
Web Server Basics
• Chapter topics
– Basic technologies to build online business Web sites
• Server software and hardware • Utility function software
E-Business, Eighth Edition 8
Dynamic Content (cont’d.)
• Server-side scripting
– Used by first Web sites providing dynamic pages – Also called:
• Server-side includes • Server-side technologies
4
E-Business, Eighth Edition
Web Clients and Web Servers
• Client/server architectures
– Client requests services from server
• Client computer
– Uses Web browser software (Web client software)
• Server computer
– More memory and larger, faster disk drives
• Platform neutral Web software
– Various computers communicate easily, effectively – Critical ingredient for rapid spread, widespread Web acceptance
unit 5Mobile Commerce《电子商务英语》PPT课件
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
Unit 5-电子商务英语(第二版)-陈晓鸣-PPT
学习内容
Building Business Websites
I can visualize what I'd like to set up.
Something along the lines of a building to enter with rooms containing different content: e.g. music room, home theater, library,etc. I just haven't had the time to find out what software would be the best to get me there.
想像，幻想 及物动词 ，“使窒息, 抑制 镇压” 完全地（相当一个副词短语） 在文中是动词“ 买, 购买” 也有名词词 性 动词 “限制，约束” 形容词“合乎逻辑的, 合理的” 形容词 “完全的，绝对的，确凿的，不 容置疑的” 动词“登记”也有名词词性 形容词“可利用的, 有用的”
viable
adj.
学习内容
I'm going to give a free download of
BlueVoda a try ... but my speakers still aren't working, so I have to lip-read the tutorials, or I'll have to figure it out on my own ... I love a challenge I've heard good reviews for"dreamweaver" I believe that's right.
电子商务英文课件 (5)
E-mail Marketing and the Spam Explosion
n Direct e-mail marketing
v Low cost, primary cost is purchasing addresses
n Spam: Unsolicited commercial e-mail
v Approx. 90% of all e-mail v Efforts to control spam:
n Technology (filtering software) n Government regulation (CAN-SPAM and state laws) n Voluntary self-regulation by industries (DMA ) n Volunteer efforts
v Paid inclusion or rank
n Inclusion in search results n Sponsored link areas
v Keyword advertising
n e.g. Google AdWords
v Network keyword advertising (context advertising)
n Referrals
v ffiliate relationship marketing
v Permits firm to put logo or banner ad on another firm’s Web site from which users of that site can click through to affiliate’s site
Rich Media Ads
n Use Flash, DHTML, Java, JavaScript n About 7% of all online advertising expenditures n Tend to be more about branding n Boost brand awareness by 10% n IAB standards limit length n Interstitials n Superstitials
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(PRM).
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2
Concepts, Characteristics, and Models of B2B EC
horizontal marketplaces Markets that concentrate on a service, material, or a product that is used in all types of industries (e.g., office supplies, PCs).
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Concepts, Characteristics, and Models of B2B EC
Direction of Trade
vertical marketplaces Markets that deal with one industry or industry segment (e.g., steel, chemicals).
from Catalogs
DIRECT SALES: THE EXAMPLE OF CISCO SYSTEMS
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Selling Via Intermediaries and Distributors
Manufacturers frequently use intermediaries to distribute their products to a large number of buyers.
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Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
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Concepts, Characteristics, and Models of B2B EC
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Concepts, Characteristics, and Models of B2B EC
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4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
BASIC B2B CONCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
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One-from-Many: Buy-Side E-Marketplaces and E-Procurement
PROCUREMENT METHODS
e-sourcing e-tendering e-reverse auctioning e-informing Web-based ERP (electronic resource
B2B Sellers Customer Service
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14Байду номын сангаас
One-to-Many: Sell-side E-Marketplaces
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One-to-Many: Sell-side E-Marketplaces
DIRECT SALES FROM CATALOGS
Configuration and Customization Benefits and Limitations of Direct Sales
strategic (systematic) sourcing Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyers.
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Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
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5
Concepts, Characteristics, and Models of B2B EC
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6
Concepts, Characteristics,
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
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Selling Via Auctions
AUCTIONING FROM THE COMPANY’S OWN SITE
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Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
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Concepts, Characteristics, and Models of B2B EC
SUPPLY CHAIN RELATIONSHIPS IN B2B
VIRTUAL SERVICE INDUSTRIES IN B2B
THE BENEFITS OF B2B
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One-to-Many: Sell-side E-Marketplaces
planning) e-MRO (maintenance, repair, and
USING INTERMEDIARIES IN AUCTIONS
EXAMPLES OF B2B FORWARD AUCTION
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One-from-Many: Buy-Side E-Marketplaces and E-Procurement
buy-side e-marketplace A corporate-based acquisition site that uses reverse auctions, negotiations, group purchasing, or any other eprocurement method.
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
The intermediaries (known as distributors) usually buy products from many vendors and aggregate them into one catalog from which they sell.
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Selling Via Auctions
Concepts, Characteristics, and Models of B2B EC
Types of Materials Traded
direct materials Materials used in the production of a product (e.g., steel in a car or paper in a book).