C01_IntrotoEC电子商务英文课件第一章
英文版 电子商务课件(部分) 压缩01
• renting or buying the facilities in which the speakers are made and stored,
❖ Beginning in 2003, with the general economy still in the doldrums, electronic commerce began to show signs of new life. Companies that had survived the downturn were not only seeing growth in sales again, but many of them were showing profits.
❖ From humble beginnings in the mid-1990s, electronic commerce grew rapidly until 2000, when a major downturn occurred.
▪ Many people have seen news stories about the “dot-com boom” followed by the “dot-com burst” or the “dot-bomb.”
▪ In the 2000 to 2003 period, many industry observers were writing obituaries(讣告) for electronic commerce. Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news reports colored perceptions during this time.
电子商务讲解课件(英文)Lecture
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
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03
起始阶段
20世纪90年代初,电子商 务出现,以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初,电子商务平台兴起 ,在线购物逐渐普及。
成熟阶段
21世纪中期至今,移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
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B2B (Business-to-Business) :企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务英语unit1
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
《电子商务英语》-Unit_1
Translation practice
2.3.2.3 Sentence translation from English to Chinese: 1) 它已成为各种贸易和商务的强有力的手段。(medium) 2)电子贸易指网上财务往来,电子商务则指所有形式的 网上交易。(refer to...) 3) 客户服务已经是并将继续是下一个主要的竞争因素。 (competitive factor) 4)电子商务的交易通常涉及几个互动的步骤。(involve) 5)那将给你以极大的竞争优势。(advantage) 6)当你的公司电子商务化后,你与客户之间的关系就改 变了。(transform) 7)客户关系管理在你的商务程序中起决定作用。(critical) 8)我们必须尽充分利用我们已有的资源。(make full use of)
Text A 5)Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information. 要实现出色客户服务的目标,商家必须能最快地了解客 户的所有信息。 4注解:access n. (1)使用权, 进入权,接近的机 会。(正式用词,后接to) Only high officials had access to the president. (2)通道,入口。(后接to) The only access to the farm was a dirt road.
这种商务模式的转变,带给顾客的远不仅是方便,带给商家的也远 不仅是成本的降低。 ◆transforming是现在分词,做power的定语。
◆extend v. (1)延长,扩大。 This year they have introduced three new products to extend their range. (2)延伸,伸出。 The caves extend for some 12 miles. The man extended his hand: "I'm Chuck."
跨境电商实用英语课件Unit1Chapter1
After studying this chapter, you are expected to:
1
Acquire basic knowledge about the definition and characteristics of
Cross -border E-commerce
PART TWO
Passage Reading
PART 2 Passage Reading
Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.
PART 2 Passage Reading
3 Cross-border import and export business process
From the process of import and export of Cross-border E-commerce, producers or manufacturers display the products information on the platform of Cross-border E-commerce business. After the products are ordered and the payment is completed, Cross-border Ecommerce enterprises will deliver the products to logistics for shipment, after two (export and import countries) customs clearance & commodity inspection, the products are finally delivered to consumers or companies. Some Cross-border E-commerce companies directly cooperate with the third-party integrated service platform, and let the third-party integrated service platform deal with logistics, customs clearance &commodity inspection and so on, so as to complete the entire Cross-border E-commerce process. Cross-border E-commerce import is basically the same with export except for the directions of process.
跨境电子商务英语 Unit 1 课件
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce
(完整版)电子商务英语课件1
Most people use the terms "electronic commerce" and "electronic business" interchangeably. In this book, the term electronic commerce (or e-commerce) is
1.2 Categories of Electronic Commerce
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-toconsumer, business-to-business, business processes, consumer-to-consumer, and business-to-government.
The three categories that are most commonly used are:
• Consumer shopping on the Web, often called business-to-consumer (or B2C)
• Transactions conducted between businesses on the Web, often called business-to-business(or B2B)
• Transactions and business processes that companies, governments, and other organizations undertake on the Internet to support selling and purchasing activities.
电子商务(双语)第1章
Electronic Commerce: Definitions and Concepts
(cont.)
•
Pure vs. Partial EC depends upon the degree of digitization (the transformation from physical to digital) of:
Electronic Commerce: Definitions and Concepts
(cont.)
• e-business: a broader definition of EC, which includes:
– – – – buying and selling of goods and services servicing customers collaborating with business partners conducting electronic transactions within an organization
Exhibit 1.1: The Dimensions of Electronic Commerce
Electronic Commerce: Definitions and Concepts
(cont.) • Virtual (pure-play) organizations conduct their business activities solely online • Click-and-mortar organizations conduct some EC activities, but do their primary business in the physical world (Home Page) • Electronic market (emarketplace) online marketplace where buyers and sellers meet to exchange goods, services, money, or information
电子商务英语PPT演示文稿
电子商务Electronic Commerce(共10张PPT)
SET網路流程
Payment Gateway (付款轉接站) http://www. hEtltepc:t/r/wonwicw.Wallet (電子錢包) E例le:亞ctr馬on遜ic向W出al版let社(電進子書錢包) htwtt/p~:c//nwywawng. /e_Commerce/ Bht2tpC:(//Bwuwswin.ess to Customer) Bht2tpB:(/B/wuwswin.ess to Business) tVwIS/~Acn&yaMnags/ete_rCCoamrdm提er出ce/ B2BC(Business to BCuussitnoemsesr)) BS2SCL(SBeucsuinresSsotockCeutssLtoamyer )) B2B(Business to Business) hStStpL:(/S/wewcwur.e Sockets Layer ) http://master.
參考資料
• .tw/~cnyang/e_Co mmerce/
• .tw/~m8756004/mispaper/e-comerce.htm
電子商務的類型
• B2B(Business to Business)
– 例:亞馬遜向出版社進書
• B2C(Business to Customer)
– 例:年代買球票
• C2C(Customer to Customer)
– 例:奇摩拍賣
電子商務的特點
• 減低交易成本 • 市場大 • 廣告
– Pull Push
• 安全性
解決之道!!
• SSL(Secure Sockets Layer )
– Netscape提出 – 防止網路封包被擷取
电子商务英语课件1(多应用版)
电子商务英语课件1引言随着全球化的加速和互联网技术的飞速发展,电子商务已经成为当今世界经济发展的重要引擎。
本课件旨在为英语学习者提供电子商务领域的专业词汇和表达方式,以便更好地理解、参与和推动电子商务的发展。
第一部分:电子商务概述1.1电子商务的定义1.2电子商务的分类(1)企业与消费者之间的电子商务(B2C):企业通过网络向消费者销售商品或提供服务。
(2)企业与企业之间的电子商务(B2B):企业之间通过网络进行商品或服务的交易。
(3)消费者与消费者之间的电子商务(C2C):消费者通过网络平台进行商品或服务的交易。
1.3电子商务的优势(1)便捷性:消费者可以随时随地通过互联网进行购物,不受时间和地点的限制。
(2)成本节约:电子商务减少了实体店铺的租赁、人员等成本,降低了商品价格。
(3)信息对称:电子商务平台为买卖双方提供了丰富的商品信息和评价,降低了信息不对称的风险。
(4)个性化服务:电子商务可以根据消费者的购物喜好和需求提供个性化的推荐和服务。
第二部分:电子商务的关键技术2.1互联网技术互联网是电子商务发展的基础。
它为电子商务提供了信息传输、数据存储和处理等基础设施。
随着5G技术的普及,互联网速度将进一步提升,为电子商务带来更广阔的发展空间。
2.2数据库技术数据库技术是电子商务中存储、管理和处理大量数据的关键技术。
通过数据库技术,企业可以实现对消费者数据的挖掘和分析,为市场营销和决策提供有力支持。
2.3网络安全技术网络安全是电子商务发展的重要保障。
电子商务平台需要采用加密技术、身份认证、防火墙等技术来确保交易安全,保护消费者隐私和权益。
2.4移动支付技术移动支付是电子商务的重要组成部分。
随着智能方式的普及,移动支付技术为消费者提供了便捷的支付方式,进一步推动了电子商务的发展。
第三部分:电子商务的发展趋势3.1跨境电子商务随着全球化的发展,跨境电子商务将成为电子商务的重要组成部分。
企业可以通过跨境电子商务拓展国际市场,实现全球化经营。
《电子商务英语》教学课件—unit 1
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions
《实用电子商务英语》unit1
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载:行业PPT模板: 节日PPT模板:素材下载: PPT背景图片:图表下载: 优秀PPT下载:教程: Word教程: 教程: 资料下载:课件下载: 范文下载:试卷下载: 教案下载: 字体下载:
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills(省略法)
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
电子商务(全套英文版662页PPT课件)
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
电子商务英语教学课件Unit 1 Introduction to E-commerce
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地, 深切地 alter v. 改变 competitive adj. 竞争的, 比赛的 setting n. 环境 radical a. 根本的, 基本的, 彻底的 Internet n. 因特网, 互联网 network n. 网络 vendor n. 卖主, 商家 awareness n. 意识, 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式,译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So, as you can see, in traditional business surroundings, people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
电子商务英语unit1Electronic Commerce in the 21st Century
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
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Business-to-consumer Business-to-business Transactions and business processes that support selling and purchasing activities on the Web
Other categories include: consumer-to-consumer and consumerto-government.
Increased sale opportunities for the seller.
Increased purchasing opportunities for buyers.
International Electronic Commerce
Language barriers need to be overcome
Electronic Commerce
Foundations of Electronic Commerce
பைடு நூலகம்
Electronic Funds Transfers (EFTs) have been used by banks for many years.
Electronic Data Interchange (EDI) occurs when one business transmits computer-readable data in a standard format to another business. Businesses who engage in EDI with each other are called trading partners. The standard formats used in EDI contain the same information that businesses have always included in their standard paper invoices, purchase orders, and shipping documents. Firms, such as General Electric and Wal-Mart, have been pioneers in using EDI to improve their purchasing process. What further technology leap has Wal-Mart announced it will use for inventory tracking?
The support activities of a value chain for a strategic business unit include:
Finance and administration Human resources Technology development
As more people or organizations participate in a network, the value of the network to each participant increases.
Example: An email account that is part of the Internet is far more valuable than an email account that connects only to other people in the company.
VANs are responsible for ensuring the security of transmitted data. VANs charge a fixed monthly fee plus a per-transaction charge to subscribers.
Business processes refer to the group of logical, related, and sequential activities and transactions in which businesses engage, including:
Transferring funds Placing orders Sending invoices Shipping goods to customers
Comparing Traditional & EC
Buyer Side Seller Side
Business Process Suitability
Access Content controls
Legal, tax, and privacy are concerns of international electronic commerce. Other issues?
Economic Forces & Transaction Costs
Electronic commerce encompasses broader business activities conducted using electronic data transmission via the Internet and the World Wide Web. The three main elements of e-commerce are:
Economic Forces and Electronic Commerce
Economic Forces and Electronic Commerce
Economic Forces and Electronic Commerce
Network Effects & Value Chains
Electronic Commerce
Chapter 1
Introduction to Electronic Commerce
Traditional Commerce and EC
Electronic commerce is most commonly associated with shopping on the World Wide Web.
Consumer shopping on the Web was @ $130 billion per year in 2002 and is expected to exceed $500 billion by 2004 e-commerce activity is much broader
@ 60 percent of all electronic commerce sites are in English
Cultural differences may impact design decisions The political structures of the world present some challenges.
Industry Value Chains
Value system describes the larger stream of activities into which a particular business unit’s value chain is embedded. Industry value chain (IVC) refers to value systems.
One way to focus on specific business processes as candidates for electronic commerce is to break the business down into a series of value-adding activities that combine to generate profits and meet other goals.
Electronic commerce includes so many activities and transactions that it can be difficult for managers to decide where and how to use it in their businesses.
Electronic Commerce
Advantages:
Disadvantages:
Increased sales and decreased costs.
The Web creates virtual communities for specific products or services. Reduced costs in sales support and order-taking processes.
Most business activity today occurs within large hierarchical business organizations, referred to as firms or companies rather than markets.
Transaction costs are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-sale transaction. Another significant component of transaction costs can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product and services to the buyer.