Unit 5 Inside advertising 导学案1
英语：Unit 5《Inside advertising》教案(1)(新人教版选修9)
英语：Unit 5《Inside advertising》教案（1）（新人教版选修9）Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions. inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written anopera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3. having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s gla ss or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speake r / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. Sheraised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3. the round part on some oldertelephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。
Unit 5 Inside advertising 教学设计新部编版
教师学科教案[ 20 – 20 学年度第__学期]任教学科：_____________任教年级：_____________任教老师：_____________xx市实验学校Unit 5 Inside advertising 教学案Teaching aims and demandsPeriod 1Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser，billboard，casual ，garment，advert，inform2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement？2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV，on the radio，at the cinema，on buses，in train stations，in magazines，on billboards，at the airport3. Compare the two advertisements，which one is easier for you to remember？Why？T: There are many advertisements around us，can you remember the names of any products that were being advertised？Or，what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner:①What does the advertisement want you to do？②How does it try to persuade you to do this？③Which advertisements do you think are the most effective？Why？How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and sum up the main idea of each section.Section IIIHow do advertisers make effective advertisements？(para. 3-7)Section IVHow effective are advertisements？(para. 8-9)Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1. Who advertises？2. Why do they advertise？3. Where do they advertise？4. How do they decide where to advertise？5. Does advertising work？Suggestive answers:1. Who advertises？Businesses，individuals，organizations and associations.2. Why do they advertise？They want to sell something or to inform or educate the public.3. Where do they advertise？On TV and radio，in magazines and newspapers (also on clothes，billboards，at sports fields，on buses and trains，at bus and train stations and many other places).4. How do they decide where to advertise？They consider their budget and what medium is most likely to be seen or heard by the target consumer.5. Does advertising work？Yes and no. People are not usually persuaded by ads to buy things they have no use for. However，ads do change people’s opinions over time.Step 5 Homework1. In pairs，discuss the questions in Ex 2 on P44.2. Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1. This shop sells clothes of all kinds.2. Advertisements are everywhere in our daily lives.3. The teacher told us that the school would be closed for one day next week.4. We have a desire to become respectable citizens.5. Only big companies can afford television ads.6. What is the cost of putting an ad on the Internet？7. Most shampoo products depend on an ad with good visual effects.8. Advertising cigarettes is not allowed in China.9. Not all advertisers are honest.10. I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language study1. come across = meet with 偶然遇见；偶然发现。
人教版高中英语选修九Unit 5 Inside Advertising 教案设计
Unit 5 Inside Advertising本单元的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的效果、广告的语言特点等。
本单元的语言技能和语言知识也都是围绕这个话题设计。
本单元涉及的要点：1）学习了解广告的相关知识、以及广告行业的道德规范。
2）学会表达对事物的不同看法。
3）学习掌握本单元的词汇。
4）复习总结宾语补足语的用法。
Period One: Warming upTeaching Goal:1.to arouse students’ curiosity about plants2.to prepare them for readingTeaching Procedures:Step1. Ask students:Do you have a courtyard garden or some pot plants on your balcony?Ask Ss brainstorm the plant names, write them down, and share them with their classmates.Step2. Put Ss in groups, and ask them to share the interesting plants they have hears or seen. Tips are provided for their discussion:Plants have roots that live in the airPlants eat meatsPlants grow on other plantsPlants are adapted to live in specific environmentPlants do not have flowersPlants need animals to pollinate themA new plant does not always grow from a seedAfter their discussion, the teacher presents Ss some interesting plants:And ask Ss to give some examples they can think about.Step3. When Ss curiosity about plants aroused, the teacher can move on to the reading part.Period Two: Reading ITeaching goal:1.to get students to know the plant exploration during 18th and 19th centuries2.to get students to practice the reading skills of skimming and scanning Teaching Procedures:Pre-reading (step 1-3)Reading (step 4-5)Comprehending (step 6,7)Homework (step 8)Step1. The teacher may get Ss to look at the pictures,and ask:Do you know these plants? Where are they from?Answers are given through PPT, making Ss aware that these commonly-seen plants are not local plants.Step2. Get Ss to think about:How do you think plants have traveled from one country to another?Make Ss discuss it with group members, and report their ideas.Step3.Prediction. Ask Ss to scan the title of the reading passage and the picturesand predict what it is about. It’s an individual work.Step 4.Ask Ss to scan the reading passage quickly and check their prediction. Meanwhile, find out the answers to these question s:1.What is an “exotic” plants?2.Why did James Cook call the bay where his ship stopped “Botany Bay”?3. Why were the sealed glass container called “Wardian cases”?4. What were the names of the people mentioned in the text who collected plants inthe 18th and 19th centuries?Suggested answers:1. A plant comes from another country.2. Because it was the bay Joseph collected many new botanical specimen.3. they were named after the person who invited them.4. Father d’ Incarv ivle, Sir Joseph Banks, Robert Fortune, Father Farges, E H Widson. Step5. Get Ss to skim the reading passage and:1)match the paragraph1-7 and the topics2) find out what happened in the following years:1500BC 1740s 1751 17691784 1833 1843-185918971899Step 6. Ss are required to answer the following questions in groups and report answers to the class.1. Why are there a lot of plant collecting in 18th and 19th centuries?2. What were some of the negative aspects of plant collecting expeditions?3. Why did many plants fail to reach their destinations alive? Can you think any other reasons?Suggested answers:1. Interested in scientific discovery and collecting new plants2. Negative aspects: disease, near-starvation, sever environment, conflicts with local people, plants dying during long trips or seeds failing to grow, pirates, bad weather, not knowing language and customs.3. Possible reasons: lack of fresh water, wrong environment like incorrect temperature, lack of sunlight and rain etc.Step 7. Do Exercise 4 on page 34 .Step 8. Homework.1)Review 2)Do exercise at your workbook.Period Three: Learning About Language (Language points & exercise)Teaching Goal：1. to sum up the new words and expressions and their use2to help students review objectives (direct objective & indirect objective) Teaching Procedures:Step 1. New words and expressions1)date back tovt. 回溯到(开始于,从...的时候存在)Our partnership dates back to (ie We have been partners since) 1960.我们从1960年就合伙了.This castle dates back to Roman times.这个城堡可追溯到罗马时代。
人教版高中英语选修9《Unit 5 Inside advertising》教案
人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。
英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。
本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。
便于学习和使用，本文档下载后内容可按需编辑修改及打印。
教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
英语：Unit 5《Inside advertising》教案-Reading(新人教版选修9)
Unit 5 Inside advertisingReading---教案Teaching aim：①To know how advertising works；②To master the new vocabulary；③To revise the usage of object complementTeaching important points：To learn and use the vocabularyTeaching difficult points：Reading comprehensionTeaching procedures：Step 1 Leading inUse a popular local advertisement to attract the students’ attention to the topic. Then guide the students to look at the four pictures on Page 41. “What are they telling you?”Step 2 Warming upGo through the warming-up questions to warm up the students. Focus on the two questions:1) Do you think advertisements affect your life in any way? Please give an example.Yes. We often buy what we don’t need much. We sometimes buy what we don’t like because of the lower price….2) Why do you remember some advertisements and not others?I remember some advertisements because of the beautiful pictures, pleasant color,unforgettable shape, moving words and wonderful music…Step 3 Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1)What does the advertisement want you to do?Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants us to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety.2)How does it try to persuade you to do this?They attract our interest, desire, dreams, hope…3)Which advertisements do you think are the most effective? Why? （Various answers）Step 4 Reading1.First reading (the ability to grasp the general idea quickly)Look at the subtitles (and the pictures) to guess the general idea.Q: The text mainly deals with ____________A. how advertising worksB. how to make a advertisementC. how to avoid being controlled by advertisementsD. how to make advertisements effective【答案A】其他几个都是文章的某一个方面。
高中英语：Unit 5Inside advertising学案-Grammar(新人教版选修9)
Unit 5 Inside advertising 复习宾语补足语Step 1 Translation:1. 昨天，爸爸请人来修理了电视机。
Yesterday my father had the TV set repaired.2. 他们选我作经理。
They made me the manager of the company.3. 我能闻到一股烧糊的气味。
I can smell something burning.4. 我觉得学习外语并不难。
I don’t think it difficult to learn a foreign language.Step 2 Summary of the usage of Object Complement:能带宾语补足语的动词一定是及物动词。
有以下几类：1．感觉动词，如：see, hear, feel, smell, watch, notice等，这类词所接的宾语补足语可以是-ing 形式，也可以是动词原形。
如：He heard a distant voice shouting.I could smell Chinese vegetables cooking.Did you see a car being driven away?2．含使动意义的动词，如：let, have, get, make, would like, want这类词所接的宾语补足语多为动词原形或过去分词。
如：We have just had the house repaired.You must get the car repaired.At my school they don’t make us wear school uniform. They let us wear whatever we like.I want the work finished by January 1st.3．含命名意义的动词，如：call, name, appoint, elect, make, consider等。
人教版高中英语选修9Unit5《Insideadvertising》word单元教案1
人教版高中英语选修9Unit5《Insideadvertising》word单元教案1Teaching aims and demands语法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficult to raise the money.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Committee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing 形式作宾补）She is going to have the novel translated.（过去分词作宾补）I’d like to have the goods delivered directly to my office. （过去分词作宾补）Period 1Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser, billboard, casual ,garment, advert, info rm2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement?2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport3. Compare the two advertisements, which one is easier for you to remember? Why? T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner:①What doses the advertisement want you to do?②How does it try to persuade you to do this?③Which advertisements do you think are the most effective? Why?How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead the passage carefully and sum up the main idea of each section.Section IIntroduction(para.1)Section IIWhat is an advertisement?(para. 2)Section IIIHow do advertisers make effective advertisements?(para. 3-7)Section IVHow effective are advertisements?(para. 8-9)Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1.Who advertises?2.Why do they advertise?3.Where do they advertise?4.How do they decide where to advertise?5.Does advertising work?Suggestive answers:1.Who advertises?◆Businesses, individuals, organizations and associations.2.Why do they advertise?◆They want to sell something or to inform or educate the public.3.Where do they advertise?◆On TV and radio, in magazines and newspapers (also on clothes, billboards,at sports fields, on buses and trains, at bus and train stations and many other places).4.How do they decide where to advertise?◆They consider their budget and what medium is most likely to be seen or heardby the target consumer.5.Does advertising work?◆Yes and no. People are not usually persuaded by ads to buy things they haveno use for. However, ads do change people’s opinions over time.Step 5 Homework1.In pairs, discuss the questions in Ex 2 on P44.2.Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1.This shop sells clothes of all kinds.2.Advertisements are everywhere in our daily lives.3.The teacher told us that the school would be closed for one day next week.4.We have a desire to become respectable citizens.5.Only big companies can afford television ads.6.What is the cost of putting an ad on the Internet?7.Most shampoo products depend on an ad with good visual effects.8.Advertising cigarettes is not allowed in China.9.Not all advertisers are honest.10.I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language study1. come across = meet with 偶然遇见;偶然发觉。
选修九Unit5-Inside-advertising教案设计
本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。
教学方法
1）自我学习2）合作探究3）启发教学
教学过程
1）采用图片导入，引起学生兴趣，使学生迅速进入本课探讨的主题——广告。
2）教学过程采用自我学习，合作探究，分组讨论、展示等多种方法。
4) put out their ads__________________
5) no more than_______________
6)吸引人们看也能吸引人们来听_______________________________
Part C (during the Class)
Step1Fast reading
The same techniques have been carried over into television advertising. Voices and music have been added to colour and pictures tocatch the ears as well as the eyes. Television ads are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising.
In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.
人教新课标英语选修9Unit5Insideadvertising--period1教案
Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 1 A sample lesson plan for reading(HOW ADVERTISING WORKS) IntroductionIn this period, after the warming up, students will first be asked to look at an ad and answer questions about advertising. Then they will be helped to read an exposition about how advertising works. The diagram offered can be used in teaching.Three “Warming Up” designs are presented in this book for teachers’ reference. Computer and overhead projector may be used to aid the teaching and learning.Objectives■To help students learn to express different views for argument■To help students learn to read an exposition about advertising■To help students better understand “ads”■To help students learn to use some important words and expressions■To help students identify examples of the object complement in the textFocusAidsMultimedia facilities, tape-recorder, photos, diagramsProcedures1．Warming up⑴ Warming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of communicating a message by the use of various medi a.It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.⑵Warming up by learn to use “advertise”Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss.Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.⑶Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary i nformatio n.2. Pre-reading by looking and answeringLook at the ad on the screen, and answer the following questions;3. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.4. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.5. Transforming informationRead the text again to find necessary information to complete the table below.6. Reading again to get the main idea of each part of HOW ADVERTISEMENTS WORK7. Closing down by making a diagram of HOW ADVERTISEMENTS WORK and retelling the text with its help8. Closing down by taking a quizI. Complete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people ．__3___must pay the media for displaying their ads. In order to __4___ people to do something, __5___often appeal to our hopes and dreams __6___ our emotions ．As __7___ as reaching the right audience with the right technique, __8___ must also place their __9___ in the right medium ．However good an ___10__ is, people are unlikely to be __11___if the product is unsuitable for them ．On the ___12__ hand ，being constantly __13___ to advertisements can help to change our opinions __14___ time ．II. Reading comprehension questions1. A successful advertisement must not _________.A. use a suitable mediumB. appeal to your targetC. persuade people to buy products one is not interested inD. identify its target2. Which of the following would most probably not be a piece of advice offered by a advertisement expert?A. You have to be a big company with lots of money to make TV ads.B. Making your ads funny is sometimes effective.C. Appeal to people’s hopes and dreams in your ads.D. Ads are always paid for and made by business. Appeal to your target Identify your target Use a suitable How effective are advertisements? Product unsuitable being constantly exposed to advertisements3. The expression “to fit in ” in para. 4 means to_______A. To be appropriate to; suitB. To be in conformity or agreement withC. To make suitable; adaptD. To make ready; prepare4. What is the main idea of the last part of the article?A. Advertisements are always effective.B. Advertisements are not effective.C. Advertisements are not always effective.D. Advertisements are both effective and ineffective. (Keys: I. 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10. advertisement 11. persuaded 12. other 13. exposed 14. over II.CDBD)。
选修九Unit5-Inside-advertising教案设计
教案背景
1面向学生：高中学生2学科：英语
2课时：1
3学生课前准备：
1）阅读有关“广告”的背景材料，为学习本文做好热身。
2）学习本单元有关词汇及表达。
教学目标
情感目标：了解广告相关内容
知识目标：学习本课基础词汇及其表达
能力目标：提高学生阅读理解能力
Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a largeraudience, many who want toput out their adsuse national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, oftenno more thana slogan(标语) which the public identifies with the product.
英语：Unit 5《Inside advertising》教案-Listening and writing(新人教版选修9)
Unit5 Inside advertisingListening, speaking and writing---教案Step 1 ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.Post-Listening ExercisesWhat are your opinions about these questions?What elements make a radio commercial really great?How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?Step2. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.Emergency contraceptive pill advertisement, Student Union Building, VUWGirlfriend magazine billboard, Wellington Railway StationSo, it'd appear that Girlfriend magazine has an NZ edition now.'Girl available for only $3.50.'Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.'Your Blonde, only brighter' -- Sunsilk, VUW PipiteaStep 3 Writing假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。
高中英语知识讲解：Unit+5+Inside+advertising+1 Unit+5 Section+Ⅰ 含答案
广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。
其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。
现在广告已经在人们生活中起到重要的影响和作用。
AdvertisingAdvertisements are getting their way into people’s lives.Peopledepend on advertisers in their daily lives because they areconsumers.The advertisers are always manufactures.Sometimes theyare salesmen.Their merchandise(商品) needs advertising.Thus nearlyevery product is advertised.To some extent(程度)，good advertisingmeans success while bad advertising can mean failure.There are many way s to advertise and “ads” come in different forms.Newspaperscarry advertisements.Some products are announced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.However，advertising is not always truthful.A product is often misrepresented.The advertiser exaggerates(夸大) the benefits of the merchandise he wants to sell.Thus，he misrepresents the truth.The consumer falls victim to such lions of people have bought advertised products and they haven’t always been satisfied.Section ⅠWarming Up & Reading—Preparing1．casual adj. 偶然的；随意的；临时的2．conscience n. 良心；道德心3．feature n. 特征；特色；特写；容貌4．worthy adj. 有价值的；可敬的5．corporation n. 公司；法人；社团6．technique n. 技巧；技术7．basis n. 基础；根据8．budget n. 预算9．generate v t. 产生；发生10．response n. 回答；答复；反应；响应11．target n. 目标；对象；靶子12．advertiser n. 登广告者；广告客户13．rely v i. 依赖；依靠；信赖14．visual adj. 看的；视觉的15．association n. 关联；协会；联系1．turn...into．.. 使……变成……2．fit into 适合……3．at the expense of... 以花费……为代价4．rely on 依赖……；依靠……5．have no use for 对……不耐烦；厌恶；不需要1．With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。
Unit 5 Inside advertising 导学案3-人教选修9精品
Unit 5 Inside advertising导学案Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1. This shop sells clothes of all kinds.2. Advertisements are everywhere in our daily lives.3. The teacher told us that the school would be closed for one day next week.4. We have a desire to become respectable citizens.5. Only big companies can afford television ads.6. What is the cost of putting an ad on the Internet?7. Most shampoo products depend on an ad with good visual effects.8. Advertising cigarettes is not allowed in China.9. Not all advertisers are honest.10. I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthy Step 2 language study1. come across = meet with 偶然遇见；偶然发现。
人教新课标英语选修9Unit5Insideadvertising--Section1教案
Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 1 Backgrounds for Unit 5 Inside advertising1. Techniques of advertising●Repetition: Some advertisers concentrate on making sure their product is widely recognized. To thatend, they simply attempt to make the name remembered through repetitio n.●Bandwagon: By implying that the product is widely used, advertisers hope to convince potentialbuyers to "get on the bandwago n."●Testimonials: Advertisers often attempt to promote the superior quality of their product through thetestimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and without long consideration, someadvertisers hope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buya product.●Association: Advertisers often attempt to associate their product with desirable imagery to make itseem equally desirable.●Advertising slogans: These can employ a variety of techniques; even a short phrase can haveextremely heavy-handed technique.2．Advertising tips●When considering your advertising op tions put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Consider your return on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of medi a. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.。
高中英语 Unit Inside advertising教案 新人教版选修
U n i t5I n s i d e A d v e r t i s i n g Teaching aims: （教学目标）1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads. Important points:（重点、难点）1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisements in or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each section设计意图：快速阅读技能训练。
优课高中英语人教版book9 Unit 5 Inside advertising rea 教案
Book IX Unit 5 Inside AdvertisingHow Advertising WorksReading【Learning aims】1。
To know how advertisement works through reading and retelling. 2。
To learn to design an advertisement with the learned from the text。
Leading—inLook at several pictures of ads，such as Sprite，Coca-cola，Pepsi，Levi’s，McDonald’s etc。
I’m sure you are familiar with the ads of these brands。
Yes？And where can you see them？Yes，ads are around us everywhere。
So，today, we’ll lear n something more about ads，that is，how advertising works。
Pre-readingAs you can see in our textbook，in this passage，there are several pictures. Discuss each of the advertisements on Pages 42 and 43 in pairs。
What does the advertisement want you to do? You have 2 mins。
Please share your opinion with us.This text has many headings in it. They tell us the clear structure of the passage。
《Insideadvertising》学案5(人教版选修9).doc
Unit 5 Inside advertisingSection 2: Background information for Unit 5 Inside advertisement1.Techniques of advertisingAdvertisers use several recognizable techniques in order to better convince the public to buy a product and shape the publics attitude towards their product. These may include: •Repetition: Some advertisers concentrate on making sure their product is widely recognized.To that end, they simply attempt to make the name remembered through repetition. •Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwagon.M•Testimonials: Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both・''Three out of four dentistsrecommend...n This approach often involves an appeal to authority.•Pressure: By attempting to make people choose quickly and without long consideration, some advertisers hope to make rapid sales: ”Buy now, before theyTe all gone!H•Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buy a product. Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer), three common argumentative appeals to emotion in product advertising are wishful thinking, appeal toflattery, and appeal to ridicule. Appeals to pity are often used by charitable organizationsand appeals to fear are often used in public service messages and products, such as alarm systems or anti-bacterial spray, which claim protection from an outside source・ Emotional appeals are becoming increasingly popular in the health industry, with large companies like 24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sell memberships; selling not necessarily the actual gym, but the dream of a new body. Finally, appeals to spite are often used in advertising aimed at younger demographics.•Association: Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable. The use of attractive models, a practice known as sex inadvertising, picturesque landscapes and other alluring images is comm on. Also used are"buzzwords” with desired asso ciations・ On a large scale, this is called branding. •Advertising slogans: These can employ a variety of techniques; even a short phrase can have extremely heavy-handed technique・•Controversy, as in the Benetton publicity campaign.•Guerilla advertising: Advertising by associatiom Done in such a way so the target audience does not know that they have been advertised to, but their impression of the product is increased (or decreased) if that is the inte nt of the advertise 匚•Subliminal messages: It was feared that some advertisements would present hidden messages, for example through brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers (/Must buy car. Must buy car/) The notion that techniques of hypnosis are used by advertisers is now generally discredited, though subliminal sexual messages areextremely common, ranging from car models with SX prefixes to suggestive positioning of objects in magazine ads and billboards.2.Advertising Research Tips•Perceptual Mapping — Deciding What Image to ProjectBefore you embark on an image advertising campaign, you need to know the type of image youwish to convey・•Quick & Dirty Research Techniques ・ Part 1Measuring the cost effectiveness of advertising promotions.•Quick & Dirty Research Techniques - Part 2Price-point testing.•Danger 一Comparative AdvertisingIncluding Your Competitors1 Names in Your Advertising Can Be Counterproductive・•The Role of Focus Groups in AdvertisingFocus groups are a great tool for advertising research, but they should not be used to the exclusion of quantitative research・•How Research Can Drive the Advertising Mediums You UseTo choose the right advertising medium, you need to know who your customers and target customers are.•Allocating Advertising Dollars for Advertising ResearchHow much should you allocate to measure the communications effectiveness of your ads?•Is Your Advertising Working as Hard as it Could?Increase sales and speed up the H advertisement perfection11 process through advertising testing.3 • Advertising tipsBelow are some tips to consider when you would like to use advertisements: •Think outside thesquare ・ there are a variety of ways to get the attention of your audience by standard (eg press ad) and creative (eg spruiking in Rundle Mall) means.•When considering your advertising options put yourself in the shoes of your audience・For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Comes segment and further support this by placing ads in the Sports section of Saturday's Advertise匚•Forward planning is critical. To secure the best available spots on radio or in press, booking ahead is essential.•Consider your return on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of media. Placing a solitary ad in the newspaper may not elicit a strong response.•Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.•When you are about to embark on an advertising campaign, take note of ads that appeal to you or encourage people who are representative of your audience to provide you with feedback about the type of advertising they would find most effective ・•• the look and feel of an ad can be just as important as the message itself.4. Marketing strategiesStrategy serves as the foundation of a marketing plan・ A marketing plan contains a list of specificactions required to successfully implement a specific marketing strategy. An example of marketing strategy is as follows: H Use a low cost product to attract consumers・ Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additionah higher-margin products and services that enhance the consumer's interaction with the low-cost product or service/1A strategy is different than a tactic. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives・ It is important that these objectives have measurable results・A good marketing strategy should integrate an organization^ marketing goals, policies, and action sequences (tactics) into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed・ This allows the organization to carry out its mission effectively and efficiently・Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors・Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
导学案
1.(.)(户外)布告板；广告牌
(.) 帐单；钞票；议案；法案
(.) 给……送帐单；用招贴做广告
(.) 板；膳食乘坐轮船飞机汽车；在船飞机汽车上(.)宽阔的
(.) 在国外；到国外
. (.) 偶然的；随意的；临时的
(.) 偶尔做某事者；兼职工；临时工；便服(.)偶然地；随意地；临时地
(.)偶然
便装非正式场合
巧遇临时工
3.… 把……变成；把……译成；进入;把车开进
4.(.)登广告者;广告客户
( .)宣传;为……做广告
. .在电视上宣传……
为征求……登广告
(.) (.)
5.(.)通知；告诉
. . 通知某人某事
. 使自己了解熟悉某事
.告发检举某人
(.)见闻广的；了解情况的
(.)消息；情报；见闻
(.)报告消息的；提供情报的
6.(.) 目标；对象；靶子
7.射中没有射中靶子
8.使适合
安插；相处融洽；适应
适合；符合；配合；适应
… …使合……的身；使……适应；使……适合
. (.)基础；根据(.)根基；基础；基座
(.)基础的；根本的
10.(.)[]技术；技巧[ ]手法；技法
(.)[ ]科学工业技术；工艺学；应用科学
(.)技术的；技巧的；专门的
11.(.)特征；特色；容貌的一部分
(.)以……为特色；特写
. .关于某人某物的特写
在……中起重要作用占重要地位
(.) 无特色的
(.) 被作为特色的
. (.)良心；道德心
为求安心
() 正当地；凭良心
. (.) 有价值的；可敬的；值得的；应得的；相称的
. .值得……的
值得做
可作定语或表语。
作定语时，意为“值得尊敬或赏识的；作表语时，意为“值得的”其后常接.，也可接不定式。
只用作表语，不用作定语，表示“有……价值”其后接的主动形式表示“值得(做)”，不接不定式。
可作定语或表语，意为“值得的；值得花时间、钱或精力的”可用在句型…中，其后接形式或不定式作真正的主语。
. (.)费用；代价
不管花多少钱；不管牺牲多大
牺牲……; 付出……的代价
. ( .) 广播；播音；广播节目；电视节目
(.) 广播；播送；播放
(.) 广播电台；电视台；广播公司；广播员
. .)依赖；信赖
.依赖信赖某人某物
. . 依靠某人某物做某事
(.)可靠的；可信赖的；确实的
(.)可靠性；可靠度(.)依赖；依靠；信赖
. (.)回答；响应；反应
作为(对……)的回答反应
(.)作答；回答；响应；有反应
(.)回答的；应答的；有反应的
(.)回答者；响应者
(.) 应答者；反应者
. 不需要；厌恶；对……不耐烦
很有没有用
开始被使用
利用
在使用着
不再被使用；被废弃
… 使用；利用
用完；耗尽
. (.)使(精神)振作；使恢复；更新
’ 使某人重新想起
恢复精力
(.)提神物；可帮助记忆的事物
(.)使精力恢复的；使人清爽的；使人耳目一新的；使人喜欢的
(.)恢复；爽快；使恢复精力的事物；茶点；饮料
. (.) 部分地；在一定程度上
. (.)谋杀( .) 谋杀；谋杀案
(.)杀人犯；凶手(.)被谋杀者；谋杀对象(.) 杀人的；残忍的；造成凶杀的；非常危险的
. 女演员男演员
电影舞台演员
. (.)打字员(.)打字机
(.)打字；打字术
. (.)流利的；流畅的(.)流利地；流畅地(.)流利；流畅
. (.) 女主人主人；东道主；（大会等的）主持人客人
. (.)任命；约定；指定
. () .任命某人为某职
. .任命某人做某事
(.) 约会践约取消约会
(.) 委任的
(.)被任命人
(.)指定人
. (.) (.)
. (.)成熟的；到期的；成年人的；慎重的
(.)使成熟；使长成；使完善
(.)成熟；长成；到期
(.)成熟地；到期地
(.)成熟；到期；到期日；壮年
. (.)样式；流行；时尚
流行；时兴
() 极时髦
() 合于时尚
() 不合于时尚
() 赶时髦
(.)流行式样的；赶时髦的；上流社会的. (.)不诚实的诚实的
坦白地说；老实说
(.) 诚实；真诚；公正；坦率
.诚实为上策。
. (.)酒精的；含酒精的(.)酗酒者；酒鬼(.)酒精；酒(.)酗酒；酒精中毒
. (.)禁令(.)禁止；取缔
.对某事的禁令
. () .禁止某人做某事
. (.)促进；提升
. .把某人由……提升到
(.)促进；增进；提升；晋级
(.)促进者；助长者；起促进作用的事物. 不道德的；邪恶的道德的道义的
道德家；道义家
. (.) (.)冒犯；触怒；使不快
. 某人被……冒犯因……而不快
. .
(.)违反；不礼貌(.)违反；犯罪者
. (.)小心；谨防
.当心某人某物
.当心做某事。