2014北邮远程公共关系阶段作业一

合集下载

00646公共关系写作2014年04月真题及答案

绝密★考试结束前全国2014年4月高等教育自学考试公共关系写作试题课程代码：00646请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分注意事项：1.答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2.每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。

如需改动，用橡皮擦干净后，再选涂其他答案标号。

不能答在试题卷上。

一、单项选择题（本大题共20小题，每小题1分，共20分）在每小题列出的四个备选项中只有一个是符合题目要求的，请将其选出并将“答题纸”的相应代码涂黑。

错涂、多涂或未涂均无分。

1.下列各项不属于信函类公关写作的是（D）1-18A.介绍信B.申请书C.倡议书D.公告2.公关文稿中最常用的写作技法和表达方式是（A ）2-47A.叙述B.论证C.议论D.说明3.行文写作的首要环节是（C ）2-27A.选材B.破题C.立意D.构思4.典型材料是指（A ）2-33A.最有代表性的材料B.独特的材料C.真实性的材料D.准确性的材料5.下列属于商标广告的是（D ）3-68A.“吸烟有害健康”B.“百万的企业，毫厘的利润”C.“时间就是金钱”D.“行万里路，喝万力啤”6.以宣传组织大型活动为内容的广告称为（A）3-68A.声势广告B.商标广告C.实力广告D.观念广告7.下列广告标题，在表现手法上属于祈使式的是（A ）3-73A.请大家告诉大家B.小店价格，大店风格C.东方航空公司的服务极富人情味D.不怕不识货，就怕货比货8.下列广告标题，在表现手法上属于夸耀式的是（B ）3-73A.××公司向广大公众致意B.中意冰箱，人人中意C.谁不愿——春光无限？D.丰华正茂9.表明组织对某些事件立场态度的广告是（D ）3-69A.声势广告B.歉意广告C.谢意广告D.声明广告10.公关调查报告标题“本市老年人各有所好”属于（C ）4-96A.公文式标题B.提问式标题C.一般标题D.双标题11.先制定出公关工作期望达到的目标，逐项列出细目，计算所需经费。

2014年4月全国自考《公共关系学》试题及答案

2014年4月高等教育自学考试全国统一命题考试《公共关系学》试题和答案评分课程代码：00182请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分注意事项：1.答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2.每小题选出答案后，用2B 铅笔把答题纸上对应题目的答案标号涂黑。

如需改动，用橡皮擦干净后，再选涂其他答案标号。

不能答在试题卷上。

一、单项选择题(本大题共20 小题，每小题 1 分，共20 分) 在每小题列出的四个备选项中只有一个是符合题目要求的，请将其选出并将“答题纸”的相应代码涂黑。

错涂、多涂或未涂均无分。

1.被人们誉为公关之父的是【】A.艾维•李B.菲尼斯•巴纳姆C.詹姆斯•格鲁尼格D.爱德华•伯尼斯正确答案：A（1 分）P552.通才式的公关人才可视为【】A.具体工作人才B.辅助型人才C.智囊型人才D.领导型人才正确答案：D（1 分）P733.从管理作用上看，公关部门在组织中扮演的角色为【】A.领导B.中介C.监督D.核心正确答案：B（1 分）P634.橱窗陈列展览属于【】A.博览会B.中型展览会C.小型展览会D.袖珍展览会正确答案：D（1 分）P1815.上海市公关协会成立的时间是【】A.1985 年B.1986 年C.1987 年D.1988 年正确答案：B（1 分）P686.从费力程度看，财力、精力花费最少，使用最方便的传媒形式为【】A.广播B.报纸C.电视D.网络正确答案：A（1 分）P1327.首次提出心理感应抗拒理论的美国心理学家是【】A.法约尔B.阿基里斯C.布林D.麦格雷戈正确答案：C（1 分）P1198.马斯洛所提出的理论为【】A.两级传播论B.双因素理论C.危机传播论D.需要层次论正确答案：D（1 分）P1009.为避免他人从后窗窥视家庭隐私，香港一家百叶窗企业在报上连续刊登题为“请留心你家的后窗”的销售广告，其生意顿时兴隆起来。

公共关系学作业(DOC)

公共关系学作业（一）一、单项选择题1.组织开展公共关系活动的基础是（）A.公共关系意识B.公共关系观念C.公共关系状态D.公共关系策划2.1906年，艾维·李发表了著名文件是（）A.《有效的公共关系》B.《原则宣言》C.《公众舆论的形成》D.《公共关系学》3.在部门所属型的公共关系部中，把公共关系职能定位于传播功能，主要是因为将公共关系部归属于（）A.销售部门B.广告宣传部门C.接待部门D.办公室4.建设型公关主要适用于组织发展的（）A.严重失调时期B.顺利发展时期C.稳定时期D.初创时期5.把重点事实和主要结论放在文章的最前边，然后按事实的重要性排列事件，逐次写出是（）。

A.倒金字塔结构B.并列结构C.顺时结构D.金字塔结构6.公关谈判的第三个阶段是（）A.导入阶段B.概说阶段C.交锋准则D.妥协阶段7.根据社会分工和自身的条件，企业准备在社会上发挥的作用和承担的角色属于（）。

A.经营方针B.经营哲学C.行为准则D.企业使命8.女士坐在较低的椅子上或沙发上，最好采用的坐姿是（）A.双腿垂直式B.双腿斜放式C.双腿叠放式D.双脚交叉式9.独立公众，属于按以下哪一类公众分类法进行分类的（）A.按所属关系B.按发生关系的时序C.根据重要性程度D.根据态度10.公众从对象的某些特征推及对象的整体，从而产生“以偏概全”的心理现象是（）。

A.晕轮效应B.刻板效应C.选择效应D.首因效应11.对广告有印象的人数与接触广告媒体的人数的比例是（）。

A.记忆度B.收视率C.注意度D.对比度12.印刷精美，表现力强是以下哪种媒体的优势（）。

A.杂志B.报纸C.电视D.广播13.邀请嘉宾出席宴会的请柬必须提前（）寄出。

A.一周B.二周C.五天D.三天14.职业水平高，看问题比较客观是（）。

A.公关公司的短处B.公共关系部的短处C.公关公司的长处D.公共关系部的长处15.提供各种实惠的服务工作，以获得社会公众的好评，树立组织良好形象的公关模式是（）A.服务型公关B.宣传型公关C.社会型公关D.交际型公关16．现代公共关系业的前身是( )A．“扒粪运动” B．“揭丑运动”C．“清垃圾运动”闭D．“报刊宣传活动，，17．现代公共传播的本质属性是（）A．信息交流的及时性B．信息交流的准确性C．信息交流的全面性产党D．信息交流的双向性18．中国第一个公共关系协会成立（）A．上海 B．广州 C．北京 D．武汉19. 哪种组织实际形象状态具有良好的形象推广（）A．高知名度／高美誉度 B．高知名度／低美誉度C．低知名度／低美誉度D．高美誉度／低知名度20．现代政府公共关系的本质是 ( )A．政府与公众间的相互服务B．政府与公众间的相互排斥C．政府与公众间的相互依存 D．政府与公众间的双向沟通二、多项选择题1.公共关系涉及的学科有（）。

公共关系学网上作业1-4完整版

任务1一、填空题（共15 道试题，共30 分。

）1. 公共关系的调查方法很多，其中,( )收集到的信息比较客观和准确，方法简便易行，灵活多样，是公关人员经常采用的方法。

2. 在信息爆炸的时代，为了达到加强公众记忆的目的，传播的信息必须具有一定的（）3. 设置公共关系部是现代组织发展的必然趋势。

但任何一个组织在设置公共关系部时，至少要考虑以下原则( 规模适应性、整体协调性、工作针对性、机构权威性 )。

4. 组织公共关系处于恶劣状态的是(高知名度、低美誉度)5. 一般情况下，组织每年搞庆典活动 ( )。

6. 组织通过征求企业名称、商标、徽章、品牌等形成，引起公众对本组织的注意，提高公众对本组织的记忆度和熟悉度，这属于（ )。

7. 企业使命属于组织理念识别系统的( )。

8. 大众传播媒介不仅对世界上发生的各种大小事件加以报道，而且还通过自己对新闻的选择、解释和评论表明其态度，提出相应的解决方案和策略。

表明大众传播具有( )功能。

9. 以组织自身的名义，率先在社会上提倡某种有进步意义的新思想，属于 ()。

10. 在常见的公关模式中，( )的特点是灵活而富于人情味，可使公关效果直达情感层次。

11. 反映组织社会影响大小的客观指标是 ( )。

12. 1952年，卡特里普和森特出版了权威的公共关系学著作是《有效的公共关系》13. ()是组织生存和发展的基础，对组织握有"生杀大权"，组织应该投入最多的时间、精力、人力和财力来维持和改善同这类公众的关系。

14. 公众的发展有一个过程，根据公众与组织发生关系的时间顺序特征分类，其意义就是把公众理解为一个连续的发展过程。

知晓公众是由（）发展而来的。

15. 组织与公众沟通的比较权威途径是运用( )。

二、判断题（共15 道试题，共30 分。

）1. 在企业CI 识别系统中，MI 是整个系统的核心与灵魂。

B. 正确2. 与传统的大众传播媒介相比，互联网是一个"自由 "的世界，没有把关人。

电信信息技术与业务阶段作业1——北邮远程

一、多项选择题（共5道小题，共50.0分）1.以下哪些活动与通信密切相关？( )A.现代远洋航海B.古代战争C.古代设立驿站D.无线电广播E.马拉松比赛起源知识点: 第一章学生答案:[A;B;C;D;E;]得分: [10] 试题分值:10.0提示:2.3.以下对IMS描述正确的是？( )A.IMS实现业务与控制分离B.新业务开发速度快C.实现核心网融合D.实现固移融合知识点: 第二章学生答案:[A;B;C;D;]得分: [10] 试题分值:10.0提示:4.5.软交换是NGN的关键技术之一，它可以提供哪些功能？( )A.连接控制B.翻译和选路C.呼叫控制信令D.呼叫记录E.告警管理知识点: 第二章学生答案:[A;B;C;D;E;]得分: [10] 试题分值:10.0提示:6.7.信令分为以下哪几种？( )A.用户线信令B.局间信令C.空间信令D.操作信令知识点: 第二章学生答案:[A;B;]得分: [10] 试题分值:10.0提示:8.9.以下与密集型光波复用传输技术相关的是？( )A.DWDMB.OADMC.OLTD.ONU知识点: 第二章学生答案:[A;B;]得分: [10] 试题分值:10.0提示:10.二、单项选择题（共5道小题，共50.0分）1.利用公共网络基础设施提供的电信与信息服务的业务应该属于?( )A.基础电信业务B.增值电信业务C.公众电信业务D.集团电信业务知识点: 第一章学生答案:[B;]得分: [10] 试题分值:10.0提示:2.3.2003年的时候被我国北方老百姓叫了几十年的“电话局”是指以下哪家运营商？( )A.中国电信B.中国网通C.中国联通D.中国移动E.中国卫通知识点: 第一章学生答案:[B;]得分: [10] 试题分值:10.0提示:4.5.1986年12月15日，国内自主生产的第一个程控电话局在合肥市开通运行，当时采用了下列哪种交换机？( )A.北电DMS-100B.日本F-150C.贝尔1240D.爱立信AXE10知识点: 第一章学生答案:[C;]得分: [10] 试题分值:10.0提示:6.7.5部电话能够互相拨打，需要( )条电话线。

公共关系作业答案

公共关系形成性作业一一、判断题：T1、公共关系在企业市场营销中的作用，首先表现在企业名牌战略的定位及其传播上。

T2、公共关系状态是一个组织在公众心目中的现实形象。

T3、在市场经济条件下，树立组织信誉已成为公共关系的重要任务之一。

T4、公共关系有一条重要的原则就是从内部做起。

T5、组织的自我期待形象，是一个组织自我希望具有的社会形象。

F6、知名度是公众对组织的信任和赞许的程度，是反映组织社会名气大小的客观指标。

F7、公共关系专题活动施加影响的对象是组织的所有公众。

F8、经营策略是企业进行经营活动时所遵循的最高指导原则，它为企业指出了前进的大方向。

F9、全面评价公关礼仪在公共关系活动中的作用是“通行证”和“奠基石”。

F10、社会交往过程中，不必考虑参加人员的身份、人数、接待规格等方面的对待原则。

二、单项选择：A.公众关系B.人际关系C.人群关系D.社区关系2．组织公共关系活动的出发点应当是（ A ）。

A从事实出发 B.从理想出发 C.从利益出发 D.从专家意见出发3．（ A ）是公关工作对象中最敏感、最重要的一部分。

A.媒介公众B.社区公众C.消费者公众D.名流公众4．把重点事实和主要结论放在文章的最前边，然后按事实的重要性排列事件是（A ）。

A.倒金字塔结构B.并列结构C.顺时结构D.金字塔结构5．良好的（ A ）是一切公关活动的起点，是一切社交场合所必备的通行证。

A.个人礼仪B.文化素质C.体态与表情D.组织形象6．组织与公众联结的方式是（B）。

A.大众传播B.传播沟通C.人际沟通D.舆论宣传7．被誉为公共关系之父的是（ B ）。

A.巴纳姆B.艾维．李C.伯尼斯D.卡特里普8．在部门所属型的公共关系部中，把公共关系职能定位于传播功能，主要是因为将公共关系部归属于（B）。

A.销售部门B.广告宣传部门C.接待部门D.办公室9．优秀的公共关系人员在性格上应具备的特征是（B ）。

A.公正无私B.开朗、有耐心、能宽容C.实事求是D.创新能力10．（ B ）是所有传播沟通对象中最具社会权威性的对象。

2019北邮网教公共关系学阶段作业

组织的公众舆论调查是（）P246
A.组织在开展公共关系活动之前，对开展活动的主客观条件进行调查研究
B.对公众的态度倾向进行统计、测算，用数据显示公众的整体意见
C.组织在开展公共关系前对分支舆论的调查研究
D.公众人数和分布种类的乘积数
知识点:
作业二公关实践篇
学生答案:
[]
标准答案:
B
得分:
[0]
试题分值:
得分:
[0]
试题分值:
5.0
提示:
二、单项选择题（共10道小题，共50.0分）
1.公共关系理论的核心概念是（）P7
A.组织形象
B.公关状态
C.公共关系活动
D.公众态度
知识点:
作业一公关理论篇
学生答案:
[A;]
标准答案:
A
得分:
[5]
试题分值:
5.0
提示:
2.(错误)
违背组织的利益和意愿，对组织构成潜在或现实威胁的公众是（）
学生答案:
[]
标准答案:
A;B;D
得分:
[0]
试题分值:
5.0
提示:
二、单项选择题（共10道小题，共50.0分）
1.(错误)
如果组织的目标是提高知名度可选择的媒介是（）P283
A.人际传播
B.大众传播
C.组织传播
D.自身传播
知识点:
作业二公关实践篇
学生答案:
[]
标准答案:
B
得分:
[0]
试题分值:
5.0
下列关于公共关系与人际关系的区别表述正确的是（）
A.公共关系是为了组织良好的形象，公关体现的是社会组织的价值观和行为规范

公共关系学网上形考作业一参考答案(Online exam for public relations)

公共关系学网上形考作业一参考答案（Online exam for publicrelations）Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. How does the organization connect with the public (B?).2.. The starting point for the organization of public relations activities should be (A).3.. In 1906, the famous document of Ai Wei Li Fabiao was (B??).4.. The father of public relations is (B).5.? Public relations English is (A???).6.. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.?? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8.. The International Institute for public relations was established in London (D??).9.. Is the democratic participation law used for coordination (D?).10.. Using the news media to expose the phenomenon of "fooling the public" by monopoly enterprises, formed the famous C in modern American history.11.. The essence of modern public relations communication is the information between the organization and the public. (A,?).12.. The basis of organizational image is (D).13.. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15.. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2.. What is the social condition of public relations (ABCD?).3.. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4.. The basic elements of public relations include (AB, E).5.. The form of writing that reflects the organizational philosophy is (ABC?).6.. In the process of the development of public relations thought, the representative thinkers are (BCD).7.. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8.. Ai Weili's idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10.. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2.. There is not necessarily mutual influence and interaction between the public and the organization. (X)3.. Public relations is a comprehensive applied science. (V)4.. Edward Bernice published the first public relations book, the formation of public opinion. (V)5.. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7.. China's public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of China's public relations. (X)9.. Public relations is a specialized theoretical science. (X)10.. Ivy Lee founded the world's first propaganda advisory office. (X)11.. Product image is the foundation of the whole organization image. (V)12.. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the "five W" model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14.. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the public's good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points.Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employee's mind, embodied in each employee's actions, run through the company's every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A??).2.. Compared with the Department of public relations, one ofthe strengths of the public relations companies is (D).3.. What should be the personality traits of an excellent public relations officer (A??).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc..6.. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7.. Self communication with others and individuals to individuals (B??).8.. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D??).9.? (C?) is a full-time public relations worker who works fora professional public relations consulting firm.10.?? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D??)?.12.. The important way for organizations to communicate with the public is to use (D).13.. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1.. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3.. The material requirements of employees include (ABDE?).4.. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5.. The communication channel dichotomy consists of (CD?).6.. The method of assessing the effectiveness of public relations is (ABCD).7.. What are the characteristics of community relations (BCD?).8.. Public role psychology, including (ABCD), etc..9.. The three link of organizational image analysis is (ABD?).10.. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2.. The self expectation image of an organization is the social image of an organization's self wish. (V)3.. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in publicrelations. (X)5.?? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6.. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7.? Generally speaking,There is only one reason for the change of public psychology, that is, objective reasons. (X)8.. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10.. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11.. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12.. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13.. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have.(B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products, so that they can help enterprises win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4.. What do people in their minds not want to disclose to others? (C?).5.. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6.. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8.. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9.. In general, the organization conducts celebrations everyyear (C?).10.. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13.. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C??).15.. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1.. Taboos in interpersonal communication include (ABCDE?).2.. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4.. What is the difference between public relations advertisingand commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7.. The end of the speech form includes (ABCDE).8.? From the style of speaking?,The usual opening remarks are ((ACDE)).9.. Television's disadvantages as a mass media include (ABCE?).10.. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2.. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3.. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4.. Organize advertising to positively promote the organization's own situation. (V)5.. Open organizations weave the public's understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7.. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8.. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.?? under the condition of market economy, only no branch is the objective reality, so sweet "alone are not afraid of deep alley". (X)10.. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication isoften more than the mass media, mainly due to the speaker's expression and eyes. (V)13.. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14.. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.?? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette isB.2.. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3.. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6.. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D??).8.?? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9.. In the field of public relations work in China, it is generally not necessary to raise awareness. (B??).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions "pass"".11.. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).ThirteenUsing the market leaders to publicize the gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.?? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D???).15.?? etiquette, in person, in the organization, in the society, can the (C?), image and atmosphere has improved, improve and promote excellence.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., public relations can be adopted in the dissemination of corporate brand names, the "three" strategy, specifically (ACD).2.? Brand names are trademarks of enterprises, which contain products (ABDE??).3., respect for the principles of the public is embodied in (BCD).4.. Organize the functions of the CI system, including (ABCDE?).5., public relations personnel should attach great importance to their clothes and instruments, and regard it as one of the essential qualities of public relations personnel. The requirements for team PR staff are (BCD??).6.?? in formal meetings, celebrations, meetings, negotiation, seated on the very particular. The main seating Etiquette (ABC?) principle.7.? The source of the CI design first appeared in (CE?).8.. Government public relations gathering information includes (ABCD?).9.. The basic elements of an organization's visual identity system include (ABCDE?).10.. The principle of identity difference in public relationsactivities, including ABD.Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1.. Comprehensive evaluation of public relations etiquette in public relations activities is "pass" and "cornerstone."". (X)2., in the process of social interaction, it is unnecessary to consider the principle of reciprocity in terms of identity, number of people, reception specifications and so on. (X)3., public relations in the enterprise marketing role, first of all reflected in the enterprise brand strategy positioning and communication. (V)4., "noble family" strategy is to use some product image to enhance the overall image of the enterprise. (X)5.? The French don't like giving presents when they meet for the first time. (V)6.. In the whole enterprise identification system, behavior recognition should be a static extension of concept recognition. (X)7.? Japanese people generally love, light ceremony. (X)8.. In the modern enterprise management idea, the customer is God, but the staff is not a slave. (V)9.? Business strategy is the highest guiding principle that enterprises follow when conducting business activities. He points out the general direction for enterprises. (X)10.? CI design, once imported, can not be changed. (X)11.? CI is a symbol and symbol of information transmission, not the corporate image and the shape itself. (V)12.. The deficiency of figurative codes is that their extension and extension are obviously limited, and the meaning contained in them is limited. (V)13.. Integrated marketing communication means optimizing all the media resources that can be used. (V)14.. Americans love giving presents. (X)15.. Compared with enterprises, the outstanding characteristics of business groups are non profitable, so they do not have economic function at all. (X)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) the PR crisis reflected in the case belongs to (C).2) by this case, do you think we have shortcomings in solving this crisis (ABCD)?.* [ jimisoft：未注册的软件只转换部分文件！阅读有助于了解如何登记。

北京邮电大学现代远程教育2014秋季学期开课计划表1-1

清华版
全国高校网络教育考试委员会办公
室
物流信息系统
物流信息系统
人邮版
李鹏飞
物流自动化识别技术
物流信息技术
电子版
第1版
李晓媚
物流设施与设备
物流设施与设备
机械版
第4版
蒋祖星
运输与配送
运输与配送
中ห้องสมุดไป่ตู้财富版
第3版
徐天亮
物流系统规划
物流系统规划概论
清华版
程国全
包装技术
物流包装与实务
清华版
张如云
电子商务技术与应用
电子商务技术与应用
中铁版
第四版
赵乃真
微型计算机原理及应用
微型计算机原理及应用
机械版
赵全利
高级语言程序设计基础（Java） Java 高级语言程序设计
北邮版
李青
网页设计
网页设计与制作
清华版
第2版
杨艳
机械制图及 CAD
机械制图与 CAD 基础
机械版
第1版
王斌
工程力学基础
工程力学
机械版
胥宏
数据库应用技术
My SQL 高效编程
王志文曾瑶王雯
陈荣秋李世杰
熊凯杨虹孙茂竹
第2页
书号 978-7-5635-4937-5
7-212-00446-4 978-7-300-21820-5 978-7-04-013862-X 978-7-300-09611-7 978-7-04-030769-6 978-7-111-27106-2 978-7-121-26716-1 978-7-121-26716-1 978-7-04-040228-5

2014年1月公共关系学自学考试题及答案

2014年1月高等教育自学考试第一部分客观题（共30分）一、单选题（本大题共20小题，每小题1分，共20分）1.“公共关系是一个组织与共相关公众之间的传播管理”是谁提出的A. 爱德华.伯尼斯B. 雷克斯.哈罗C. 詹姆斯.格鲁尼格D.弗兰克.杰夫金斯2.公共关系作为一门学科，最早产生于A. 美国B.英国C. 中国D. 法国3.形象意识是公共关系意识的A. 核心B. 基础C. 本质D. 目的4.中国公共关系协会成立于A.1987年B. 1988年C. 1989年D.1990年5.专才式的公共关系人才可视为A.领导型人才B.公共关系工作人才C.辅助型人才D.协调型人才6.关系于组织生死存亡，决定组织成败的公众是A. 非公众B. 潜在公众C. 行动公众D.首要公众7.组织最重要的基本目标公众是A.外部公众B.内部公众C. 首要公众D.次要公众8.从众心理俗称为A. 心理定势B.逆反心理C.随大流D.心理认同9.总结出对付流言六种方法的美国学者是A. 瓦尔特B.纳普C. 卡特D.森特10.以偏概全、经点盖面的片面知觉是A. 晕轮效应B.首因效应C.近因效应D.定型作用11.因特网最早出现在A.美国B.英国C.日本D. 法国12.在我国受众最多的一种传播工具是A. 报纸B. 电视C. 杂志D.广播13.把关人又称A.意见领袖B. 领路人C. 守门人D.新闻发言人14.特别有利于提高组织美誉度的公共关系活动类型是A.服务型公共关系B.宣传型C.征询公共关系D.社会活动型公共关系15.写好新闻稿的三个要点是新闻稿的结构、导语的写作和A. 引言B. 新闻事实C.新闻背景材料的运用D.结束语16.新闻发布会是一种A. 一级传播B. 两极传播C.三级传播D.四级传播17.橱窗陈列展览和流动车展览属于A.综合展览会B. 宣传展览会C. 贸易展览会D.袖珍展览18.企业对各种公益事业提供的资金、物力等方面的支持叫做A. 公关活动B.公益活动C. 赞助活动D.社会活动19.中国大陆CI最早出现在A.白云山制药厂B.台塑关系企业C. 海尔电器D.太阳神集团20.实施CI的重心是A.视觉识别系统B. 行为识别系统C. 理念识别系统D.组织识别系统二、多项选择题（本大题共5小题，每小题2分，共10分）21.组织内设公共关系部门的模式有A. 企业隶属型B.部门隶属型C. 部门并列型D. 高层领导直属型E. 公共关系委员会22.公共关系公司按内部业务划分有A.独立型B. 专项业务服务公司C. 专门业务服务公司D. 综合服务咨询公司E. 合作型23.测定组织的实际形象地位可以根据的形象指标有A.新闻传播B. 知名度C.美誉度D. 因特网E.电子媒介24.流行的特点有A. 新奇性B.时效性C. 周期性D. 两级性E.时尚性25.整合营销传播方法有A.同一外观法B. 主题线方法C. 供应面的策划方法D. 特设会议方法E.基于消费者的方法第二部分主观题（共70分）三、名词解释（本大题共5小题，每小题3分，共15分）26.传播27.全员PR管理28.交际型公共关系29.“意见领袖”30.知觉四、简答题（本大题共5小题，每小题5分，共25分）31.公共关系有哪些功能？32.公共关系协会的主要活动内容有哪些？33.搞好与名流公众的关系需要注意哪些问题？34.媒体组合的具体策略有哪些？35.影响心理抗拒的因素有哪些？五、论述题（本大题共2小题，每小题10分，共20分）36．论述公共关系策划的原则37.论述组织自我形象分析的内容六．案例分析题（本大题10分）38.阅读下列案例材料，然后回答问题。

公共关系作业1答案

《公共关系》作业2答案
一、真空题
1、组织的基本情况公众的态度与意见2、单项咨询长期综合
3、人际传播大众传播 4、具体问题活动效果
5、部门并列型部门隶属型 6、知深性实用性
7、调查研究确定目标反馈与评估8、
9、客观性规律
二、名词解释
1、全员公关：P91
2、间接调查法：是指公共关系人员不直接和公众接触，而是通过某些中间环节达到调查目的。其主要方法有媒介研究，民意测验和抽样调查等。
六、案例分析
答：（1）“服务意识”是处理顾客关系必须具备的公关意识，它是指企业组织及其成员为公众服务的态度和观念。3517厂的销售人员具有强烈的“服务意识”，时时刻刻把顾客的利益放在绝对重要的位置上，“千里换鞋”以优质的服务树立和推广企业形象，提高了企业在公众中的美誉度。（2）“信誉第一，顾客至上”是沟通顾客关系中强化“服务意识”的重要体现，树立“服务意识”必须把“信誉第一，顾客至上”贯穿于企业营销的全过程。在处理与顾客的纠纷时，一定要站在顾客的角度，努力寻找解决问题的办法。3517厂在处理顾客投诉时，本着对企业负责为顾客服务的态度，千里换鞋不仅为企业赢得了一批“铁客户”，还增进了顾客和企业情感和信任。（3）“顾客是自已的衣食父母”是国外一些卓越企业始终坚持的原则，3517厂千里寻顾客不仅维护了企业的形象，也使顾客得到了绝对的尊重和保护，正是这种“信誉第一，顾客至上”的服务理念，才使3517厂的良好声誉不胫而走。
3、在市场经济条件下，商家与消费者之间除建立起服务与被服务的关系，更重要的还要建立起相互信任的关系。只有这样，消费者才会信赖商家，商家也才能把生意做红火。北京电信发展总公司“自揭家丑”这种自觉的公众意识是公共关系工作中所必须遵循的重要原则。只有注意尊重，维护公众利益，才能获得组织的长期利益。

《公共关系学》形成性考核册作业1(1-4章)

《公共关系学》作业一1-4章一、名词解释1、公共关系：公共关系是一种独特的管理职能，它协助建立与维持一个组织与其公众之间的相互传播、了解、接受与合作的渠道；参与问题与纠纷的处理，协助管理当局对民意保持灵通及做出反应；解释及强调管理当局为公众利益而服务的责任；协助管理当局顺应并有效地利用变化着的环境，担任早期预警系统的角色，协助预测未来趋势；以研究工作及合乎道德的正确的沟通技术为其主要工具。

简言之，公共关系是一门管理科学，主要通过组织与公众之间的双向传播，协调关系、处理危机、塑造形象，在满足公众利益的基础上求得组织自身的发展。

2、公共关系观念：是人们在公共关系实践中形成的影响人们思想和行为倾向的深层思想意识，既有易显的公共关系观念，也有尚未被人们意识到的潜在观念，是人们对公共关系活动的一种自觉的认识和理解。

3、揭丑运动：大批具有社会良知的知识分子利用新闻媒介以及通过发表配有大量的社论和漫画的揭丑文章，来谴责企业丑行，进而对垄断资本家的行为进行强烈的抨击，从而掀起了一场旷日持久的“揭丑运动”。

4、爱德华·伯尼斯：他是公共关系学的创始人，并且将公共关系引上了科学的轨道。

1923年出版了第一部研究公共关系理论的专著—《公众舆论之形成》，在书中对公共关系的实践进行了系统的研究，使之形成一整套理论。

1952年编写成教材《公共关系学》，对公共关系理论进行了更为系统、详尽的阐述和发挥。

他提出了“投公众所好”的根本原则，主张一个企业或组织在确切了解公众的基础上，再做决策以及进行有目的的宣传工作，以便迎合公会的需要。

5．组织形象:是指组织在公众脑海里留下的印象及公会对组织的评价。

这种形象不仅来自外在的有形事物，而且也出自由组织行为所反映的内在精神。

二、判断正误并更正（√）1、公共关系是一门综合性的应用科学。

因为公共关系既是一种状态，又是一种活动，还可以是一种学说，更可以是一种观念。

因此，表现出其综合性。

同时这门学科的实践性很强，具有应用性。

北邮大公共关系第一次阶段作业

一、单项选择题〔共10道小题，共100.0分〕1.在所有公共关系系概念、要素和特征中，提醒公共关系本质的是〔〕A.公共关系的根本要素B.公共关系的核心概念C.公共关系的特征D.公共关系的理念知识2021春季第一次作业点:学生答[B;]标准答案:B;案:得分:[10]试题分值:提示:2.关于组织形象的构成，以下表述不正确的选项是〔〕A.组织形象包括行为形象、视觉形象B.组织形象包括行为形象、视觉形象、认知度C.组织形象包括行为形象、视觉形象、认知度、美誉度D.组织形象包括行为形象、认知度知识2021春季第一次作业点:学生答[B;]标准答案:B;案:得分:[10]试题分值:提示:3.公共关系学的研究对象是〔〕A.以研究公共关系的具体运作为对象的B.以研究公共关系的概念，公共关系的功能、手段为对象的C.以研究不同社会组织开展公共关系活动的特定方式及方法为对象的D.研究公共关系理论及运作过程的学科知识2021春季第一次作业点:学生答[D;]标准答案:D;案:得分:[10]试题分值:提示:4.公共关系含义的表述〔〕A.公共关系是社会组织为了塑造组织形象，通过传播、沟通手段来影响公众的科学及艺术B.公共关系是研究公共关系理论及运作过程的学科C.公共关系是社会组织及公众的一种传播沟通方式D.公共关系是社会关系的一种，它只是一种手段而已知识2021春季第一次作业点:学生答[A;]标准答案:A;案:得分:[10]试题分值:提示:5.组织形象定位是〔〕A.组织在公众心目中确定自身形象的特定位置B.组织员工的要求和评价C.组织领导层的公共关系目标和要求D.社会舆论和公众的评价知识2021春季第一次作业点:学生答[A;]标准答案:A;案:得分:[10]试题分值:提示:6.和谐度是〔〕A.一个社会组织获得公众赞美、称赞的程度B.一个社会组织被社会公众所认识、知晓的程度C.一个社会组织在开展运行过程中，获得目标公众态度认可、情感亲和、言语宣传、行为合作的程度，是组织从目标公众出发，开展公共关系工作获得回报的指标D.组织形象受公众给予美丑、好坏评价的舆论倾向性指标知识2021春季第一次作业点:学生答[C;]标准答案:C;案:得分:[10]试题分值:提示:7.美誉度是〔〕A.一个社会组织获得公众赞美、称赞的程度，是组织形象受公众给予美丑、好坏评价的舆论倾向性指标B.组织的实力标志C.组织在多大范围内被公众所知晓，在多深的程度上被公众所认识的指标D.是组织从目标公众出发，开展公共关系工作获得回报的指标知识2021春季第一次作业点:学生答[A;]标准答案:A;案:得分:[10]试题分值:提示:8.认知度表述的是〔〕A.一个社会组织被社会公众所认识、知晓的程度B.一个社会组织获得公众赞美、称赞的程度C.一个社会组织在开展运行过程中，获得目标公众态度认可、情感亲和、言语宣传、行为合作的程度D.一个社会组织美誉度在目标公众中的延伸知识2021春季第一次作业点:学生答[A;]标准答案:A;案:得分:[10]试题分值:提示:9.组织形象就是〔〕A.组织的外在形象B.组织形象就是组织的内在素质C.组织形象就是组织的产品质量D.公众对于组织的总体评价，是社会组织的表现及特征在公众心目中的反映知识2021春季第一次作业点:学生答[D;]标准答案:D;案:得分:[10]试题分值:提示:10.公共关系理论的核心概念是〔〕A.组织形象B.公关状态C.公共关系活动D.公众态度知识2021春季第一次作业点:学生答[A;]标准答案:A;案:得分:[10]试题分值:提示:。

公共关系学作业1.docx

公共关系学作业1第1章—第4章一、名词解释(每小题3分，共15分)1．公共关系：所谓公共关系，就是一个组织运用有效的传播手段，使自身适应公众的需要，并使公众也适应组织发展需要的一种思想、政策和管理职能。

2．公共关系观念：是人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识，是人们对公共关系活动的一种自觉的认识和理解。

3．揭丑运动：19世纪下半叶，美国的商品经济得到高度发展，资本主义从自由竞争走向了垄断。

百来个经济巨头控制了美国的经济命脉，他们为了巩固这种垄断地位，对内根本无视员工的利益，对外以损害公众利益作为赚钱的重要手段，奉行所谓“只有我能发财，让公众利益见鬼去吧”的经营哲学，引起了社会公众舆论的强烈不满和抨击，出现了2000多篇揭露实业界、传播界丑闻的文章，形成了近代美国史—上著名的“揭丑运动”。

(又称“扒粪运动”4．爱德华·伯尼斯：使公共关系由一种活动、一种社会现象变为一门科学的杰出人物是爱德华·伯奈斯。

他从1923年出版第一部公共关系著作《公众舆论之凝结》，到1952年完成教科书《公共关系学》，使公共关系的原理和方法逐渐形成一个较为完整的理论体系。

他强调组织应该在确切了解自己的公众的基础上来进行组织的传播工作；通过“投公众所好”来实现组织的目标。

由于伯奈斯将公共关系引上了科学的轨道，被世人誉为“公共关系泰斗”。

5．全员公关：全员公关指社会组织中所有工作人员都参与公共关系活动，简称全员PR。

其意义在于增强组织全体员工的公关意识，上下齐心，合理搞好公关工作。

二、判断正误并更正(每小题2分，共20分)1．公共关系是一门综合性的应用科学正确。