百事可乐各中英文对照
百事可乐公司介绍范文英语
百事可乐公司介绍范文英语篇一:百事可乐英文介绍Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, “Brad’sDrink” was changed to “Pepsi-Cola” and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word “pepsi”. The only two discussed within the current PepsiCo websiteare thefollowing:Caleb Bradham bought the name “Pep Kola” from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word “Hope”(π?ψη), which is a medical term, describing the food dissolving process within one’s stomach. Dyspepsia also a medical term describes a problem with one’s stomach to dissolve foods properly.Another theory regarding the name’s origins is that Ca leb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of “pep” in it because it was acarbonateddrink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.[2][3]In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign sincethe original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as “A bully drink...refreshing, invigorating, a fine bracer篇二:光明公司简介(中英对照)光明食品(集团)有限公司简介:光明食品(集团)有限公司(以下简称光明食品)成立于20xx年8月8日。
各种饮料、酒水中英文对照
各种饮料、酒水中英文对照饮料(Soft Drinks)矿泉水1冰露矿泉水Ice Dew Mineral Water2火山泉矿泉水Volcano Spring Mineral Water3巴黎矿泉水Perrier Mineral Water4崂山带汽矿泉水Lao Shan Mineral Water(Sparkling)5崂山矿泉水Lao Shan Mineral Water6雀巢矿泉水La Vie Mineral Water7雀巢健怡矿泉水La Vie Promium Mineral Water8屈臣氏矿泉水Watson's Distilled Water9圣培露矿泉水San Pellegrino Mineral Water10依云矿泉水Evian Mineral Water咖啡11哥伦比亚咖啡Colombian Coffee12牙买加咖啡Jamaican Coffee13蓝山咖啡Blue Mountain Coffee14巴西山度士咖啡Brazil Santos Coffee15曼特林咖啡Brazilian Coffee16意大利咖啡Italian Coffee17意大利浓咖啡Espresso18意大利泡沫咖啡Cappuccino19拿铁咖啡Café Latté(Coffee Latte)20美式咖啡Café Americano法式滴滤咖啡French Coffee22冰法式滴滤Iced Franch Coffee23低因咖啡Decaffeinated Coffee24曼巴咖啡Special Coffee(Mandeling and Brazilian Coffee)25速溶咖啡Instant Coffee26现磨咖啡Freshly Ground Coffee27冰咖啡IcedCoffee28浓缩冰咖啡Specialized Ice Coffee29冰薄荷咖啡Iced Mint Coffee30冰卡布奇诺Iced Cappuccino31冰焦糖卡布奇诺Iced Caramel Cappuccino冰香草卡布奇诺Iced Vanilla Cappuccino33冰榛子卡布奇诺Iced Hazelnut Cappuccino34果味冰卡布奇诺Fruit Iced cappucinno35果味卡布奇诺Fruit Cappuccino36薰衣草卡布奇诺Lavender Cappuccino37香草卡布奇诺Vanilla Cappuccino38榛子卡布奇诺Hazelnut Cappuccino39冰拿铁咖啡Iced Café Latté40冰焦糖咖啡拿铁Iced Caramel Latté41冰香草咖啡拿铁Iced Vanilla Latté42冰榛子咖啡拿铁Iced Hazelnut Latté冰菠萝咖啡拿铁Iced Pineapple Latté44冰草莓咖啡拿铁Iced Strawberry Latté45冰果味咖啡拿铁Iced Fruit Latté46黑莓咖啡拿铁Blackberry Latté Coffee47拿铁香草Vanilla Bean Latté48薰衣草咖啡拿铁Lavender Latté49椰子冰咖啡拿铁Coconut Iced Latté50黑莓冰咖啡拿铁Blackberry Iced Latté51芒果冰咖啡拿铁Mango Iced Coffee Latté52蜜桃冰咖啡拿铁Peach Iced Latté53蜜桃咖啡拿铁Peach Coffe Latté香草咖啡拿铁Vanilla Latté55樱桃咖啡拿铁Cherry Coffee Latté56樱桃咖啡拿铁Cherry Iced Latté57榛子咖啡拿铁Hazelnut Latté58拿铁康沙博咖啡Café Latté with Con Sapore59香蕉咖啡拿铁Banana Coffee Latté60香蕉咖啡拿铁Banana Iced Latte61浓缩咖啡康保蓝Espresso Con Panna62浓缩咖啡玛奇朵Espresso Macchiato63冰美式咖啡Iced Café Americano64菠萝冰美式Pineapple Iced Americano芒果冰美式咖啡Mango Iced Americano66蜜桃冰美式咖啡Peach Iced Americano67香蕉冰美式Banana Iced Americano68冰摩卡Iced Mochaccino69草莓摩卡咖啡Strawberry Iced Mocha70樱桃摩卡咖啡Cherry Mocha Coffee71椰子摩卡咖啡Coconut Mocha Coffee72芒果摩卡咖啡Mango Mocha Coffee73香蕉摩卡咖啡Banana Mocha Coffee74冰水果咖啡Iced Fruit Coffee75法国香草咖啡French Vanilla Coffee漂浮冰咖啡IcedFloating Coffee77巧克力冰咖啡Iced Chocolate Coffee78巧克力咖啡Chocolate Coffee79塔拉珠高山咖啡Tarrazu Coffee80碳烧咖啡Charcoal Coffee81特雷里奥咖啡Tres Rios Coffee82维也纳咖啡Vienna Coffee83杏香咖啡Saronno Coffee84夏威夷可娜咖啡Hawaiian Kona Coffee85玫瑰夫人咖啡Rose Lady Coffee86墨西哥冰咖啡Iced Mexican Coffee瑞士冰咖啡Iced Swiss Coffee茶88绿茶Green Tea89太平猴魁Taiping Houkui Tea (Green Tea)90西湖龙井Xihu Longjing Tea (Green Tea)91信阳毛尖Xinyang Maojian Tea (Green Tea)92碧螺春Biluochun Tea (Green Tea)93毛尖茶Maojian Tea (Green Tea)94日本煎茶Japanese Green Tea95大红袍Dahongpao Tea(Wuyi Mountain Rock Tea)96安溪铁观音Anxi Tie Guan Yin Tea(Oolong Tea)97台湾阿里山乌龙Tai Wan A Li Shan Oolong Tea98台湾冻顶乌龙Tai Wan Dong Ding Oolong Tea99台湾金萱乌龙Tai Wan Jin Xuan Oolong Tea100台湾人参乌龙Tai Wan Ren Shen Oolong Tea101君山银针Junshan Yinzhen Tea102大白毫White Milli Tea103茉莉花茶Jasmine Tea104茉莉大白毫Moli Dabaihao Tea105牡丹绣球Peony Jasmine Tea106台湾桂花乌龙Tai Wan Cassia Oolong Tea107普洱Pu 'er Tea108陈年普洱Aged Pu 'er Tea109陈年普洱(31年)31 Year's Pu 'er Tea110红茶Black Tea111祁门红茶Qi Men Black Tea112立顿红茶Lipton Black Tea113大吉岭茶Darjeeling Tea114伯爵茶Earl Grey Tea115薄荷锡兰茶MintTea茶饮料116冰茶Iced Tea117冰红(绿)茶Iced Black (Green)Tea118冰奶茶Iced Milk Tea港式奶茶HK Milk Tea120巧克力奶茶Chocolate Milk Tea121冰巧克力奶茶Iced Chocolate Milk Tea122热柠檬茶Hot Lemon Tea123冰柠檬茶Iced Lemon Tea124菠萝冰茶Pineapple Iced Tea125黑莓冰茶Blackberry Iced Tea126草莓冰茶Strawberry Iced Tea127蓝莓冰茶Blueberry Iced Tea128芒果冰茶Mango Iced Tea129蜜桃冰茶Peach Iced Tea香蕉冰茶Banana Iced Tea131奇异果冰茶Kiwi Iced Tea果蔬汁132百香果汁Passion Fruit Juice133冰果汁Chilled Juice134菠萝汁Pineapple Juice135菠萝果茶Pineapple Tea136苹果汁Apple Juice137橙汁Orange Juice138纯木瓜汁Papaya Juice139芬果汁Finland Juice140凤梨木瓜汁PapayaandPineappleJuice141哈蜜瓜汁Cantaloupe Juice142红莓汁Cranberry Juice143火龙果汁Dragonfruit Juice144苦柠檬水Bitter Lemon Juice145西瓜汁Watermelon Juice146葡萄汁Grape Juice147酸枣汁Wild Jujube Juice148西柚汁Graperfruit Juice149时令果汁Seasonal Fruit Juice150西柠蜜瓜汁Melon and Lemon Juice151椰汁Coconut Juice152蜜瓜汁Honeydew Melon Juice153草莓果茶Strawberry Tea154蓝莓果茶Blueberry Tea155蜜桃果茶Peach Tea156蜜柚汁(冷/热)Sweer Shaddock Juice (Cold & Hot)157汇源梨汁Hui Yuan Pear Juice158汇源桃汁Hui Yuan Peach Juice159新奇士橙汁Sunkist Orange Juice160新奇士柠檬汁Sunkist Lemon Juice161鲜榨果汁Fresh Juice162鲜榨青柠汁Freshly Squeezed Lime163鲜榨蔬菜汁Freshly Squeezed Vegetable Juice164番茄汁Tomato Juice165胡萝卜橙子汁Carrot & Orange Juice166胡萝卜芹菜汁Celery & Carrot Juice167山楂胡萝卜汁Haw & Carrot Juice168黄瓜汁Fresh Cucumber Juice169胡萝卜汁Fresh Carrot Juice170苦瓜汁Bitter Melon Juice171西芹汁Celery Juice172牵手南瓜汁Qian Shou Pumpkin Juice碳酸饮料173可口可乐Coca Cola174姜汁汽水Ginger Ale175健怡可乐Diet Coke176芬达Fanta177红牛Red Bull178托尼克水Tonic Water179雪碧Sprite180意大利苏打Italian Soda混合饮料181百加得可乐Bacardi Coke182百加地郎姆酒,菠萝汁Bacardi Rum, Pineapple Juice183百加地郎姆酒,柠檬汁Bacardi Rum, Lemon Juice184菠萝汁,青柠汁,Pineapple Juice, Lemon Juice185伏特加橙汁Vodka Orange186伏特加苏打Vodka Soda187伏特加汤力Vodka Tonic188伏特加雪碧Vodka Sprite189伏特可乐Vodka Coke190金巴利橙汁Campari Orange191马利宾菠萝汁Malibu Pineapple192绿薄荷橙汁Peppermint Orange193长岛冰茶Long Island Iced Tea194果汁宾汁Fruit Punch其他饮料195热牛奶Hot Milk196冷鲜奶Cold Milk197草原鲜奶Fresh Milk from the Grasslands198牵手无糖妙士奶Qian Shou (Sugar-Free) Active Milk199一品乳(无糖)Milk (Sugar-Free)200草莓奶汁Strawberry Milk Juice201木瓜奶汁Papaya Milk Juice202巧克力奶Hot Chocolate Milk203香草杏仁牛奶Vanilla & Almonds204伊利无糖酸奶Yili Yoghurt without Sugar205薄荷+草莓+酸奶Mint+Strawberry+Yoghurt206薄荷+荔枝+酸奶Mint+Lychee+Yoghurt207薄荷+芒果+酸奶Mint+Mango+Yoghurt208薄荷+青苹+酸奶Mint+Apple+Yoghurt209香橙奶昔Orange Milkshake210草莓奶昔Strawberry Milkshake211草莓抗氧奶昔Strawberry Milkshake212香草奶昔Vanilla Milkshake213咖啡杏仁奶昔Coffee Almond Milkshake214热巧克力Hot Chocolate215苹果醋Apple Vinegar216冰沙Sorbet饮料和苏打水Soft drinks or Soda 雪碧Draft Sprite汤力水Draft Tonic Water芬达Draft Orange Fanta可乐Draft Coke健怡可乐Draft Diet Coke罐装可乐PET 150 Coca Cola light 罐装雪碧PET 150 Sprite罐装橙汁PET 150 Orange罐装可口可乐PET 150 Coca Cola 罐装汤力水PET Tonic Water冰红茶Green iced tea冰绿茶Iced Tea激能饮料Energy Drink清凉特饮Sirups薄荷汁Mint酸橙汁Lime石榴汁Grenadine杏仁汁Orgeat矿水water矿泉水Mineral Water 50 cls气泡矿泉水Sparkling Water 33 cls新鲜果汁Fruit Juices新鲜果汁4种(橙汁,柠檬,西瓜,椰子)Fresh Fruit Juice 菠萝汁(罐装)Lt Pineapple 100 cl石榴(罐装)Lt Guava 100 cl芒果汁(罐装)Lt Mango 100 cl橙汁(罐装)Lt Orange 100cl葡萄汁(罐装)Lt Grapefruit 100 cl桃汁(罐装)Lt Peach 100 cl苹果汁(罐装)Lt Apple 100 cl番茄汁(罐装)Lt Tomato 100 cl啤酒Beers扎啤Draft Beer ( in Pint, and Half Pint )瓶装啤酒3种Beer in Bottle克罗纳啤酒Beer in Bottle咖啡Coffee特浓咖啡2种Capsule CaféNespresso卡普奇诺咖啡Cappucino拿铁咖啡Coffee Latte低咖啡因咖啡Decafeineited Coffee茶Tea热巧克力Hot Chocolate各种茶共11种Teas花色清凉袋泡茶Herbal Teas ( Infusions)葡萄酒白葡萄酒White wine红葡萄酒Red wine气泡酒Sparkling wine干白葡萄酒Kir Wine开胃酒(Aperitifs)金百利Campari红马丁尼Red Martini白马丁尼White Martini利加Ricard红波尔图Red Port威斯忌(Whisky)威斯忌(本地特产)House Brand Whisky威斯忌(国际品牌:占边,红方)Call Brand Whisky ( J&B, Ballantines,Johnnie Walker Red Label…)爱尔兰威斯忌Irish Whisky (Eg Jameson,…)杰克丹尼尔Jack Daniels干邑(Cognac)人头马干邑Cognac VS ( Martell 2 Stars)金酒(Gin)品牌金酒House Brand Gin国际品牌金酒Call Brand Gin( Gordons, Beefater…)伏特加(Vodka)伏特加(本地特产)House Brand Vodka伏特加(国际品牌)Call Brand Vodka龙舌兰酒(Tequila)龙舌兰酒(本地特产)House Brand Tequila郎母酒(Rum)郎母酒(本地特产)White, light House Brand Rum黑郎母酒(本地特产)Dark House Brand Rum郎母酒(国际品牌):百加利Call Brand Rum:Baccardi烈酒(LIQUEURS)爱美丽多Amaretto Di Sarono百利Baileys孔雀CointreauG27玛丽布Malibu桑布卡Sambuca本地烈酒Local Liqueur烈酒鸡尾酒(Liqueurs cocktail)黑醋栗酒Crème de Cassis亚洲特色酒(Asian Products)韩国烧酒Korean Soshu日本清酒Japanese Sake鸡尾酒(Cocktails)每日多种酒吧特选鸡尾酒1 cocktails on the menu, 2 cocktails of the day 马格利特Margarita新加坡司令Singapore Sling蓝色夏威夷Blue Hawia奶昔(Mocktails, Milk Shakes)无酒精鸡尾酒共4种Mocktails时髦女郎Virgin Chichi宾治五味酒Fruit Punch巧克力奶昔Milk Shake Chocolate 香蕉奶昔Milk Shake Banana草莓奶昔Milk Shake Strawberry drink 饮料mineral water 矿泉水orange juice 桔子原汁orangeade,orange squash 桔子水lemon juice 柠檬原汁lemonade 柠檬水beer 啤酒white wine 白葡萄酒red wine 红葡萄酒claret 波尔多红葡萄酒cider 苹果酒champagne 香槟酒cocktail 鸡尾酒liqueur 白酒,烧酒shaohsing wine 绍兴酒yellow wine 黄酒kaoliang spirit 高粱酒wu chia pee 五加皮vodka 伏特加whisky 威士忌brandy 白兰地cognac 法国白兰地gin 琴酒gin flzz 杜松子酒martini 马提尼酒一、饮料类汤力水Tonic新奇士Sunkist Soda椰子汁COCONUT热红茶Hot Black Tea热柠檬茶Hot Lemon Tea苏打水Soda雪碧Sprite百事可乐Pepsi可口可乐CocaCola二、洋酒及混合饮料人头马REMY MARTIN马爹利Martell蓝带马爹利Martell Cordon Bleu 芝华士12年CHIVAS REGAL 12Y 黑方BLACK LABEL红方RED LABEL顺风CUTTYCARK波尔斯BOL’S威雀FAMOUS GROUSE捷克丹尼JACK DANIEL龙舌兰TEQUILLA波马BOKMA哥顿金酒Gordon's Gin将军BEEFEATEAR珍宝IS’B金铃BELL’S红牌JOHONRE WALKER RED大力POWER’S老头OLD DANIEL欧雷OLE百家的BACARDI麦耶(黑) /美雅士Myers's(Dark) 皇冠/斯米诺夫Smirnoff苏联绿牌伏特加Mosrovskaya苏联红牌伏特加Stolichnaya 德基拉安乔Tequilla Anejo 马天尼MATINI加里安奴GALLIANO美雅士MYERS’S RUM君度COINTREAU轩尼诗HENNESSY威士忌WHISKY伏特加VODKA金酒GIN龙舌兰酒Tequila朗姆酒RUM白兰地BRANDY。
常见酒水饮料中英文对照表
常见酒水饮料中英文对照表常见酒水饮料中英文名称对照表一、Aperitifs 开胃酒Vermouth ( Dry/Bianco/Rosso(V/mouth----D/B/R)味美思(干/白/红)0001 Martini 玛帝霓38.000002 Cinzano 仙山诺38.000003 Duval 杜法尔38.000004 Chambery 谢贝利38.000005 Gancia 甘希雅38.000006 Noillyprat 诺丽普拉特38.000007 Angostura Bitter 安哥斯特拉苦精酒38.000008 Fernet Branca 佛耐布兰卡38.000009 Campari(C/pari) 金巴利38.000010 Pimm’s No.1(No.1)飘仙一号38.000011 Dubonnet(N/Nnet) 杜本内38.000012 Pernod(P/Nod) 潘诺38.000013 Richard 理查38.00二、Dessert 佐餐酒0014 Tio pepe 天奴比特干雪利酒38.000015 Amontillado 阿蒙提拉多雪利酒 38.000016 Manzanilla pasada 曼赞尼拉雪利酒38.000017 Amoroso 阿莫露索雪利酒38.000018 Taylors port 泰来波特酒38.000019 Harvey’s Bristol Cream哈维苯酒38.00Digestives 餐后酒0020 Maraschino/CHERRY BRANDY 玛拉西诺/樱桃利娇38.000021 Peter Heering 彼德亨瑞38.000022 Kirsch Wasser/Liqueur 柯曲樱桃利口酒38.000023 Curacsao 古拉索38.000024 Coimtreau / TRIPLE SEC 君度 / 白橙皮利娇38.000025 Grand Marnier 金万利38.000026 Bol’s Blue蓝橙38.000027 Kahlau 卡鲁瓦38.000028 Tia Marnier 添万利38.000029 Amaretto 杏仁利口酒38.000030 Galliano 加力昂诺38.000031 Chartreuse 沙特勒滋338.000032 Benedictine 当酒38.000033 Cream de cacao white/brown 白/黑可可利娇酒38.00 0034 Southern Comform 金腹利娇38.000035 Crème de Cassis黑加仑38.000036 Drambuie 杜林标38.000037 Get 27 pippermint 绿薄荷利娇酒38.000038 Malibu 玛利布利娇酒38.000039 Crème de Balley’s百利甜利娇酒38.000040 Anisette 茴香利娇酒38.000041 Crème de Rose玫瑰利娇酒38.000042 Melon liqueur 青瓜利娇酒38.00三、Brandy (Cognac) 白兰地(干邑)0043 Martell Cordon Blue 蓝带马爹利680.000044 Hennessy XO 轩尼诗XO268.000045 Hennessy V.S.O.P 轩尼诗V.S.O.P 168.00 0046 Remy Martin XO 人头马XO888.000047 Remy Martin V.S.O.P 人头马V.S.O.P688.00 0048 Remy Martin LouisXIII 人头马路易十三988.00 0049 Courvoisier 拿破伦688.000050 Bisquit 百事吉68.000051 Gamus 金花68.000052O tard 豪达68.000053 Larsen 拉森68.000054 Gautier 高帝68.000055 Delamaln 德拉曼68.000056 Charpentron 恰潘醇68.000057Chabo夏博特78.000058Haut Baxon欧巴隆78.000059Marguis de Coussade科萨德侯爵88.000060Saural索法尔88.000061Castagmon卡斯塔农88.000062Calvados法国萍果渣白兰地88.000063Grappa de Brachetto意大利果渣白兰地88.00四、Whisky /Whiskey 威士岂1、Scotch 苏格兰00364Glenfidich格兰非迪48.0000465Ballantine百龄坛48.000066Bell’s金铃48.000067Cutty sark顺风牌48.000068Chivas Regal芝华士68.000069Johnnic Walker约翰渥克128.00 0070Old Parr老伯48.000071Dimple 15 Years天宝15年68.00 0072J&B Rare珍宝38.000073Macallan麦考林48.000074Glenlivet格兰威特48.000075Famous Grouse威雀48.00 0076Haig海格48.000077100pippers百人牌48.000078Long John龙晶牌48.000079Ambassador大使牌48.000080Teacher’s教师牌48.000081White lable白牌48.000082White horse白马牌48.000083Royal Salute皇家礼炮88.002、Irish 爱尔兰0084Thtee Swallows三燕牌48.00 0085Jameson吉姆森48.000086Old Bushmolls老布什米尔48.00 0087Tullamore Dew图拉摩尔-督48.003、merican (Bourbon) 美国波本0088Four Roses四玫瑰48.000089Jim Beam吉姆比母(占边)48.00 0090Seagram’s 7西格兰母七48.00 0091Jack Daniel’s杰克丹尼48.00 0092Evan Williams易凡-维连姆58.000093I.W.happer哈伯58.000094Wild Turkey野火鸡58.000095Old Grand dad老爷爷58.004、Canadian 加拿大0096Canadian Club加拿大俱乐部38.000097Seagram.VO西格兰母VO38.000098Antique古董牌38.000099Canadian House加拿大会所38.000100Alberta阿尔博塔38.00五、Gin 金酒0101Gordon’s哥顿38.000102Beefeater’s比菲特38.000103Tanqueray汤可瑞38.000104Bol’s波尔斯38.000105Booth’s布什38.000106Burnett’s布诺茨38.00六、Rum 朗姆0107Bacadi百家地38.000108Havana Club哈瓦娜俱乐部 38.000109Myer’s玛亚斯38.000110Captain Morgan w/d摩根船长白/黑38.00 0111Mount Gay奇峰38.000112Old Jamaca老牙买加38.00七、Vodka 伏特加0113Maskvoskaya莫斯科夫斯卡亚38.000114Stolichaya斯道力西那亚38.000115Stolovaya斯道洛法亚38.000116Smirnoff斯密尔诺夫38.000117Absolut / FINLANDIA 瑞典伏特加酒/芬兰达 38.00 八、Tequila 特奇拉(龙舌兰)0118Jose Cuervo豪帅38.000119Cuervo科尔弗38.000120Eltore斗牛士38.000121Ole欧雷38.000122Marigchi玛亚丽亚38.000123Domeco道梅科38.000124Suaza索查38.000125Olmeca奥买加38.00九、Aquavit 阿夸维特0126Op.Anderson安德森38.000127Arlborg阿尔博塔38.000128Linie利尼38.000129Silberlowe银狮38.00十、House Wine By The Glass 店选葡萄酒0130Local:Whote/Red国产:白/红35.000131Imported:White/Red进口:白/红58.00十一Bottled Beer 瓶装啤酒0132Local Beer本地啤酒28.000133Tsing Tao青岛28.000134Heineken喜力28.000135Cartsberg嘉士伯28.000136Corona科罗娜28.000137Budwelser百威28.000138Tiger虎牌28.000139Sanmiguel生力28.000140Aasahi朝日28.000141Kirin麟麒28.000142Guinness健力士38.000143Lowenbrau卢云堡28.000144Fosterlarge福斯特拉戈28.00十二、Draught Beer 生啤0145House Draft Pilsner/Jug店选生啤(杯/扎)35.00/118.00十三、Fruit Juice 果汁0146orange橙汁28.000147Coconut/Mango/peach椰子/芒果/桃子25.00 0148Grapefruit/Pineapple西柚/菠萝25.000149Tomato/Apple西红柿/苹果25.000150Freshly Squeered Seasoual Juice新鲜现榨果汁38.00十四、Soft Drinks Mineral Water 软饮料0151Coco Cola可乐18.000152Diet Coke健怡可乐18.000153Sprite雪碧18.000154Sunkist Orange新奇士18.000155Bitter Lemon苦柠檬18.000156Tonic Water汤力水18.000157Soda Wader苏打水18.000158Ginger Ale干姜汁18.000159Perrier巴黎矿泉水32.000160Evian依云矿泉水32.000161Isabelle伊莎贝尔矿泉水32.000162Local Mineral Wader本地矿泉水18.00 0163hot water,Boiling water,boiled wate开水。
饮料及与其相关词汇的中英文对照翻译
饮料及与其相关词汇的中英文对照翻译Drink / beverage 饮料Mineral water 矿泉水Orange juice 橘子汁Orangeade / orange squash 橘子水Lemon juice 柠檬汁Lemonade 柠檬水Beer 啤酒White wine 白葡萄酒Red wine 红葡萄酒Claret 波尔多红葡萄酒Cider 苹果酒Champagne 香槟酒Cocktail 鸡尾酒Liqueur 餐后甜酒Shaohsing / shaoxing wine 绍兴酒Yellow rice wine 黄酒Kaoliang spirit 高粱酒Wu Chia Pee 五加皮Brandy 白兰地酒Cognac 法国白兰地Gin 杜松子酒Martini 马丁尼酒Soda water 苏打水Rice wine 黄酒;米酒Appetizer (正餐前的)开胃饮料Martini Rosso 马丁尼红Gordon’s 哥顿金酒Rum 朗姆酒Bacardi 百加得Vodka 伏特加Smirnoff 皇冠伏特加Whisky 威士忌Calvados 苹果白兰地Glenfiddich 格兰菲迪Bailey’s 百利酒Budweiser 百威啤Foster’s 福士啤Beck’s 贝克啤Carlsbery 嘉士伯啤Guinness 健力士啤Coke / coca cola 可口可乐Spirit 雪碧Bar 酒吧Counter 吧台Bar chair 酒吧椅Barman 酒吧男招待Barmaid 酒吧女招待Bottle opener 开瓶器Corkscrew 螺旋形开瓶器Ice shaver 削冰器Ice maker 制冰机Ice bucket 小冰桶Ice tong 冰块夹Ice scoop 冰勺Cocktail shaker 调酒器Pouring measure 量酒器Juice extractor 果汁榨汁机Electric blender 电动搅拌机Water jug 水壶Champagne bucket 香槟桶Enamelled cup 搪瓷杯Ceramic cup 陶瓷杯Straw 吸管Decanter (盛酒的)玻璃杯Mixing glass 调酒杯Beer mug 啤酒杯Champagne glass 香槟杯Measuring jug 量杯Wine glass 葡萄酒杯Brandy glass 白兰地杯Tumbler 平底玻璃杯Goblet 高脚杯Tapering glass 圆锥形酒杯。
百事可乐的英文怎么说翻译及阅读
百事可乐的英文怎么说翻译及阅读推荐文章背景音乐的英文是什么热度:百事可乐的英文是什么热度:纯音乐用英语怎么说热度:电子音乐用英语怎么说热度:流行音乐用英语怎么说热度:百事可乐是美国可口可乐公司的主要竞争对手,同时也是很受欢迎的饮料之一,那么你知道百事可乐的英文怎么说吗?下面跟店铺一起学习关于百事可乐的英语知识吧。
百事可乐英文说法Pepsi Cola百事可乐的英文例句百事可乐是我最喜欢的饮料。
Pepsi is my favorite drink.我在转角处的餐饮摊喝了一杯百事可乐。
I had a pepsi at a refreshment booth round the corner.以下哪一种百事可乐的销售推广最影响你选购百事可乐汽水?What type of sales promotion strategy influences you to buy Pepsi Cola?百事可乐是一种可乐的商标名。
Pepsi_Cola is a trademarked cola.我去拿些可口可乐,我们可以就百事可乐争论一天!I'll get the Cokes and we can argue about Pepsi all day!每一家可口可乐都有跟随一家百事可乐every McDonald has its Burger King.百事可乐拥有“百事新一代”,但不用它作为口号。
Pepsi-Cola owns "Pepsi generation, " but doesn't use the words as a slogan.我在转角处的餐饮摊喝了一杯百事可乐I have a pepsI at a refreshment booth around the corner“这为全世界像可口可乐和百事可乐这样的公司提供了巨大的商机。
"That opens up huge opportunities for the Cokes and Pepsis of the world.城市可以像可口可乐和百事可乐那样营销自己吗?Can Cities Market Themselves Like Coke and Pepsi Do?百事可乐在大萧条中大赚了一笔。
百事可乐与可口可乐【英文】
Introduction
• PepsiCo.:
– #2 soft drink company in the world – Owns Frito-Lay – Owns Quaker Oats – Larger revenues than Coke – 3X the workers of Coke
Strategies
– “Have a Pepsi Day!” – “Taste the one that’s forever young.”
• Various celebrity endorsers
– Tina Turner, Jennifer Lopez
Pepsi Brands
• Pepsi-Cola Brands
– Advertisements portrayed African Americans in a positive light Profiled 20 prominent African American leaders
–
Major Campaigns
• Pepsi Challenge, 1975
– Pepsi colas, FruitWorks, Lipton Iced Teas, SoBe, Aquafina water
• Frito-Lay Brands
– Ruffles, Cheetos, Cracker Jack, Doritos
• Gatorade Brands • Tropicana Brands • Quaker Brands
– – – – – – Major League Baseball National Football League National Hockey League National Basketball Association Coca-Cola 600 for the NASCAR Nextel Cup FIFA World Cup
百事可乐的英文广告文案
百事可乐的英文广告文案广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是小编带来百事可乐的英文广告文案,欢迎阅读!百事可乐的英文广告词First, Pepsi in the Western advertisingPepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as shark, spacecraft and so on, these ads, for the post-World War II peak of American youth, advocate fresh stimulus is unique Unique consumer goods and clear distinction between the old generation of rebellious mentality, the new generation of consumer tastes and lifestyles.1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, I wish you Pepsi is also printed on the new packaging, with the collection value.Second, the differences between Chinese and Western advertising1, Chinas advertising reflects a common concept of peoples groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individuals independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example:advertising for the table shop, the country may tell the audience, seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made, seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising A table of talent, love at first sight, even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is the existence of insight in the chest, fundus distinguish, is the antithesis of the verse. Overseas slogan humorous way to make warm tips: The eyes are the windows of the soul, in order to protect your soul, please put your glass windows.This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious,direct; such as JLF wine Jinliufu wine, the Chinese peoples wine! And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: Please do not go out with us from the woman flirting, she may be your grandmother.4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.Third, the Chinese and Western advertising in commonChinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity desire unlimited to promote young peoples aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities withMichael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo,Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsis new generation of choice and respected Happy Freedom style is widely, Young peoples understanding and acceptance.百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, BradsDrink was changed to Pepsi-Cola and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word pepsi. The only two discussed within the current PepsiCo website.Caleb Bradham bought the name Pep Kola from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word Hope (), which is a medical term, describing the food dissolving process within onesstomach. Dyspepsia also a medical term describes a problem with ones stomach to dissolve foods properly.Another theory regarding the names origins is that CalebBradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of pep in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as A bully drink...refreshing, invigorating, a fine bracer before a race.In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsis assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopecs business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.。
各种饮料、酒水中英文对照
29 冰薄荷咖啡 Iced Mint Coffee
30 冰卡布奇诺 Iced Cappuccino
31 冰焦糖卡布奇诺 Iced Caramel Cappuccino
32 冰香草卡布奇诺 Iced Vanilla Cappuccino
33 冰榛子卡布奇诺 Iced Hazelnut Cappuccino
121 冰巧克力奶茶 Iced Chocolate Milk Tea
122 热柠檬茶 Hot Lemon Tea
123 冰柠檬茶 Iced Lemon Tea
124 菠萝冰茶 Pineapple Iced Tea
125 黑莓冰茶 Blackberry Iced Tea
126 草莓冰茶 Strawberry Iced Tea
23 低因咖啡 Decaffeinated Coffee
24 曼巴咖啡 Special Coffee(Mandeling and Brazilian Coffee)
25 速溶咖啡 Instant Coffee
26 现磨咖啡 Freshly Ground Coffee
27 冰咖啡 IcedCoffee
16 意大利咖啡 Italian Coffee
17 意大利浓咖啡 Espresso
18 意大利泡沫咖啡 Cappuccino
19 拿铁咖啡 Café Latté(Coffee Latte)
20 美式咖啡 Café Americano
21 法式滴滤咖啡 French Coffee
22 冰法式滴滤 Iced Franch Coffee
164 番茄汁 Tomato Juice
165 胡萝卜橙子汁 Carrot & Orange Juice
常见酒水饮料中英文对照表
一、Aperitifs 开胃酒Vermouth ( Dry/Bianco/Rosso(V/mouth----D/B/R)味美思(干/白/红)0001 Martini 玛帝霓38.000002 Cinzano 仙山诺38.000003 Duval 杜法尔38.000004 Chambery 谢贝利38.000005 Gancia 甘希雅38.000006 Noillyprat 诺丽普拉特38.000007 Angostura Bitter 安哥斯特拉苦精酒38.000008 Fernet Branca 佛耐布兰卡38.000009 Campari(C/pari) 金巴利38.000010 Pimm’s No.1(No.1) 飘仙一号38.000011 Dubonnet(N/Nnet) 杜本内38.000012 Pernod(P/Nod) 潘诺38.000013 Richard 理查38.00二、Dessert 佐餐酒0014 Tio pepe 天奴比特干雪利酒38.000015 Amontillado 阿蒙提拉多雪利酒38.000016 Manzanilla pasada 曼赞尼拉雪利酒38.000017 Amoroso 阿莫露索雪利酒38.000018 Taylors port 泰来波特酒38.000019 Harvey’s Bristol Cream 哈维苯酒38.00Digestives 餐后酒0020 Maraschino/CHERRY BRANDY 玛拉西诺/樱桃利娇38.00 0021 Peter Heering 彼德亨瑞38.000022 Kirsch Wasser/Liqueur 柯曲樱桃利口酒38.000023 Curacsao 古拉索38.000024 Coimtreau / TRIPLE SEC 君度/ 白橙皮利娇38.00 0025 Grand Marnier 金万利38.000026 Bol’s Blue 蓝橙38.000027 Kahlau 卡鲁瓦38.000028 Tia Marnier 添万利38.000029 Amaretto 杏仁利口酒38.000030 Galliano 加力昂诺38.000031 Chartreuse 沙特勒滋338.000032 Benedictine 当酒38.000033 Cream de cacao white/brown 白/黑可可利娇酒38.00 0034 Southern Comform 金腹利娇38.000035 Crème de Cassis 黑加仑38.000036 Drambuie 杜林标38.000037 Get 27 pippermint 绿薄荷利娇酒38.00 0038 Malibu 玛利布利娇酒38.000039 Crème de Balley’s 百利甜利娇酒38.00 0040 Anisette 茴香利娇酒38.000041 Crème de Rose 玫瑰利娇酒38.000042 Melon liqueur 青瓜利娇酒38.00三、Brandy (Cognac) 白兰地(干邑)0043 Martell Cordon Blue 蓝带马爹利680.00 0044 Hennessy XO 轩尼诗XO268.000045 Hennessy V.S.O.P 轩尼诗V.S.O.P 168.00 0046 Remy Martin XO 人头马XO888.000047 Remy Martin V.S.O.P 人头马V.S.O.P688.00 0048 Remy Martin LouisXIII 人头马路易十三988.00 0049 Courvoisier 拿破伦688.000050 Bisquit 百事吉68.000051 Gamus 金花68.000052O tard 豪达68.000053 Larsen 拉森68.000054 Gautier 高帝68.000055 Delamaln 德拉曼68.000056 Charpentron 恰潘醇68.000057Chabo夏博特78.000058Haut Baxon欧巴隆78.000059Marguis de Coussade科萨德侯爵88.00 0060Saural索法尔88.000061Castagmon卡斯塔农88.000062Calvados法国萍果渣白兰地88.000063Grappa de Brachetto意大利果渣白兰地88.00四、Whisky /Whiskey 威士岂1、Scotch 苏格兰00364Glenfidich格兰非迪48.0000465Ballantine百龄坛48.000066Bell’s金铃48.000067Cutty sark顺风牌48.000068Chivas Regal芝华士68.000069Johnnic Walker约翰渥克128.000070Old Parr老伯48.000071Dimple 15 Years天宝15年68.000072J&B Rare珍宝38.000073Macallan麦考林48.000074Glenlivet格兰威特48.000075Famous Grouse威雀48.00 0076Haig海格48.000077100pippers百人牌48.000078Long John龙晶牌48.000079Ambassador大使牌48.000080Teacher’s教师牌48.000081White lable白牌48.000082White horse白马牌48.000083Royal Salute皇家礼炮88.002、Irish 爱尔兰0084Thtee Swallows三燕牌48.00 0085Jameson吉姆森48.000086Old Bushmolls老布什米尔48.00 0087Tullamore Dew图拉摩尔-督48.003、merican (Bourbon) 美国波本0088Four Roses四玫瑰48.000089Jim Beam吉姆比母(占边)48.00 0090Seagram’s 7西格兰母七48.00 0091Jack Daniel’s杰克丹尼48.00 0092Evan Williams易凡-维连姆58.00 0093I.W.happer哈伯58.000094Wild Turkey野火鸡58.000095Old Grand dad老爷爷58.004、Canadian 加拿大0096Canadian Club加拿大俱乐部38.00 0097Seagram.VO西格兰母VO38.00 0098Antique古董牌38.000099Canadian House加拿大会所38.00 0100Alberta阿尔博塔38.00五、Gin 金酒0101Gordon’s哥顿38.000102Beefeater’s比菲特38.000103Tanqueray汤可瑞38.000104Bol’s波尔斯38.000105Booth’s布什38.000106Burnett’s布诺茨38.00六、Rum 朗姆0107Bacadi百家地38.000108Havana Club哈瓦娜俱乐部38.000109Myer’s玛亚斯38.000110Captain Morgan w/d摩根船长白/黑38.00 0111Mount Gay奇峰38.000112Old Jamaca老牙买加38.00七、Vodka 伏特加0113Maskvoskaya莫斯科夫斯卡亚38.000114Stolichaya斯道力西那亚38.000115Stolovaya斯道洛法亚38.000116Smirnoff斯密尔诺夫38.000117Absolut / FINLANDIA 瑞典伏特加酒/芬兰达38.00 八、Tequila 特奇拉(龙舌兰)0118Jose Cuervo豪帅38.000119Cuervo科尔弗38.000120Eltore斗牛士38.000121Ole欧雷38.000122Marigchi玛亚丽亚38.000123Domeco道梅科38.000124Suaza索查38.000125Olmeca奥买加38.00九、Aquavit 阿夸维特0126Op.Anderson安德森38.000127Arlborg阿尔博塔38.000128Linie利尼38.000129Silberlowe银狮38.00十、House Wine By The Glass 店选葡萄酒0130Local:Whote/Red国产:白/红35.00 0131Imported:White/Red进口:白/红58.00十一Bottled Beer 瓶装啤酒0132Local Beer本地啤酒28.00 0133Tsing Tao青岛28.000134Heineken喜力28.000135Cartsberg嘉士伯28.00 0136Corona科罗娜28.000137Budwelser百威28.000138Tiger虎牌28.000139Sanmiguel生力28.000140Aasahi朝日28.000141Kirin麟麒28.000142Guinness健力士38.00 0143Lowenbrau卢云堡28.00 0144Fosterlarge福斯特拉戈28.00十二、Draught Beer 生啤0145House Draft Pilsner/Jug店选生啤(杯/扎)35.00/118.00十三、Fruit Juice 果汁0146orange橙汁28.000147Coconut/Mango/peach椰子/芒果/桃子25.00 0148Grapefruit/Pineapple西柚/菠萝25.000149Tomato/Apple西红柿/苹果25.000150Freshly Squeered Seasoual Juice新鲜现榨果汁38.00十四、Soft Drinks Mineral Water 软饮料0151Coco Cola可乐18.000152Diet Coke健怡可乐18.000153Sprite雪碧18.000154Sunkist Orange新奇士18.000155Bitter Lemon苦柠檬18.000156Tonic Water汤力水18.000157Soda Wader苏打水18.000158Ginger Ale干姜汁18.000159Perrier巴黎矿泉水32.000160Evian依云矿泉水32.000161Isabelle伊莎贝尔矿泉水32.000162Local Mineral Wader本地矿泉水18.000163hot water,Boiling water,boiled wate开水。
百事可乐广告词英文_广告词
百事可乐广告词英文广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是橙子带来的关于百事可乐广告词英文,欢迎阅读!百事可乐的英文广告词I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model. Impact: from the young people who won the majority of the market.competition analysis1 / 8Coca - Cola - Coverage Strategy for Indifferent Markets Pepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There isa globally consistent theme for each period2 / 8Offensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)Pepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunistic Product evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sports Coca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu Yuanshu3 / 8Image description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola (26.1%), on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitality Free association: red, international well-known brands, modern management model, carbonated百事可乐的经典广告词 1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment4 / 81939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship 1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi 1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision5 / 81976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era 1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告 Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes fro m the Greek word "Hope" (πέψη), 6 / 8which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the 7 / 8Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.8 / 8。
百事PPT(英文)
PepsiCo was born in New Bern, North Carolina in 1898. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner.
百事可乐诞生于1898年的美国北卡罗莱纳州伯恩市。 由药剂师科尔贝•布莱德汉姆发明 Caleb Bradham (1867-1934)
8/13/2013
management
• management style
8/13/2013
CEO
• Born in India Madras
• Indian school of management MBA • In 1980 gain the Yale university management master's degree • 1986 ~ 1990 MOTOROLA enterprise development and strategic management department director
8/13/2013
1910
8/13/2epsi-Cola franchises in 24 states. 到1910年,百事可乐在24个州特许经营。
World War I
the cost of doing business increased
Beverages in China
In 1981, PepsiCo became one of the first American companies to enter China when it signed a contract with the Chinese government to set up a bottling plant in Shenzhen. Thus began PepsiCo’s investment in the country. 1981年, 百事公司与中国政府签约在深圳兴建百 事可乐灌瓶厂,宣告了投资中国历程的开始,成 为首批进入中国的美国商业合作伙伴之一。
百事可乐各中英文对照
西餐常用著名酒水饮料的中英文对照
1、饮料类汤力水 Tonic新奇士 Sunkist Soda椰子汁 COCONUT热红茶 Hot Black Tea热柠檬茶 Hot Lemon Tea苏打水 Soda雪碧 Sprite百事可乐 Pepsi可口可乐 CocaCola 2、洋酒及混合饮料人头马 REMY MARTIN 马爹利 Martell蓝带马爹利 Martell Cordon Bleu芝华士12年 CHIVAS REGAL 12Y黑方 BLACK LABEL红方 RED LABEL顺风 CUTTYCARK波尔斯 BOL‘S威雀 FAMOUS GROUSE捷克丹尼 JACK DANIEL龙舌兰 TEQUILLA波马 BOKMA哥顿金酒 Gordon's Gin将军 BEEFEATEAR珍宝 IS‘B金铃 BELL’S红牌 JOHONRE WALKER RED大力 POWER‘S老头 OLD DANIEL欧雷 OLE百家的 BACARDI麦耶(黑)/美雅士 Myers's(Dark)皇冠/斯米诺夫 Smirnoff苏联绿牌伏特加 Mosrovskaya苏联红牌伏特加 Stolichnaya德基拉安乔 Tequilla Anejo马天尼 MATINI加里安奴 GALLIANO 美雅士 MYERS‘S RUM 君度 COINTREAU轩尼诗 HENNESSY威士忌 WHISKY伏特加 VODKA金酒 GIN龙舌兰酒 Tequila朗姆酒 RUM白兰地 BRANDYWelcome 欢迎您的下载,资料仅供参考!。
饮料中英文对照
矿泉水Spring Water1. 冰露矿泉水Ice Dew Spring Water2. 火山泉矿泉水Volcano Spring Spring Water3. 巴黎矿泉水Perrier Spring Water4. 崂山带汽矿泉水Laoshan Spring Water(Sparkling)5. 崂山矿泉水Laoshan Spring Water6. 雀巢矿泉水La Vie Spring Water7. 雀巢健怡矿泉水La Vie Promium Spring Water8. 屈臣氏矿泉水Watson''s Spring Water9. 圣培露矿泉水San Pellegrino Spring Water10. 依云矿泉水Evian Spring Water咖啡Coffee11. 哥伦比亚咖啡Colombian Coffee12. 牙买加咖啡Jamaican Coffee13. 蓝山咖啡Blue Mountain Coffee14. 巴西山度士咖啡Brazil Santos Coffee15. 曼特林咖啡Brazilian Coffee16. 意大利咖啡Italian Coffee17. 意大利浓咖啡Espresso18. 意大利泡沫咖啡Cappuccino19. 拿铁咖啡Café Latté (Coffee Latte)20. 美式咖啡Café Americano21. 法式滴滤咖啡French Coffee22. 冰法式滴滤Iced French Coffee23. 低因咖啡Decaffeinated Coffee24. 曼巴咖啡Special Coffee (Mandeling and Brazilian Coffee)25. 速溶咖啡Instant Coffee26. 现磨咖啡Fresh Ground Coffee27. 冰咖啡Iced Coffee28. 浓缩冰咖啡Iced Espresso29. 冰薄荷咖啡Iced Mint Coffee30. 冰卡布奇诺Iced Cappuccino31. 冰焦糖卡布奇诺Iced Caramel Cappuccino32. 冰香草卡布奇诺Iced Vanilla Cappuccino33. 冰榛子卡布奇诺Iced Hazelnut Cappuccino34. 果味冰卡布奇诺Iced Fruit Cappuccino35. 果味卡布奇诺Fruit Cappuccino36. 薰衣草卡布奇诺Lavender Cappuccino37. 香草卡布奇诺Vanilla Cappuccino38. 榛子卡布奇诺Hazelnut Cappuccino39. 冰拿铁咖啡Iced Café Latté40. 冰焦糖咖啡拿铁Iced Caramel Latté41. 冰香草咖啡拿铁Iced Vanilla Latté42. 冰榛子咖啡拿铁Iced Hazelnut Latté43. 冰菠萝咖啡拿铁Iced Pineapple Latté44. 冰草莓咖啡拿铁Iced Strawberry Latté45. 冰果味咖啡拿铁Iced Fruit Latté46. 黑莓咖啡拿铁Blackberry Latté47. 拿铁香草Vanilla Bean Latté48. 薰衣草咖啡拿铁Lavender Latté49. 椰子冰咖啡拿铁Iced Coconut Latté50. 黑莓冰咖啡拿铁Iced Blackberry Latté51. 芒果冰咖啡拿铁Iced Mango Latté52. 蜜桃冰咖啡拿铁Iced Peach Latté53. 蜜桃咖啡拿铁Peach Latté54. 樱桃咖啡拿铁Cherry Latté55. 樱桃冰咖啡拿铁Iced Cherry Latté56. 榛子咖啡拿铁Hazelnut Latté57. 香蕉咖啡拿铁Banana Latté58. 浓缩咖啡康保蓝Espresso Con Panna59. 浓缩咖啡玛奇朵Espresso Macchiato60. 冰美式咖啡Iced Café Americano61. 菠萝冰美式Iced Pineapple Americano62. 芒果冰美式咖啡Iced Mango Americano63. 蜜桃冰美式咖啡Iced Peach Americano64. 香蕉冰美式Iced Banana Americano65. 冰摩卡Iced Mochaccino66. 草莓摩卡咖啡Iced Strawberry Mocha67. 樱桃摩卡咖啡Cherry Mocha68. 椰子摩卡咖啡Coconut Mocha69. 芒果摩卡咖啡Mango Mocha70. 香蕉摩卡咖啡Banana Mocha71. 冰水果咖啡Iced Fruit Coffee72. 法国香草咖啡French Vanilla Coffee73. 漂浮冰咖啡Iced Coffee Float74. 巧克力冰咖啡Iced Chocolate Coffee75. 巧克力咖啡Chocolate Coffee76. 塔拉珠高山咖啡Tarrazu Coffee77. 碳烧咖啡Charcoal Coffee78. 特雷里奥咖啡Tres Rios Coffee79. 维也纳咖啡Vienna Coffee80. 杏香咖啡Saronno Coffee81. 夏威夷可娜咖啡Hawaiian Kona Coffee82. 玫瑰夫人咖啡Rose Lady Coffee83. 墨西哥冰咖啡Iced Mexican Coffee84. 瑞士冰咖啡Iced Swiss Coffee85. 巴西咖啡Brazil Coffee86. 皇家咖啡Royal Coffee87. 君度咖啡Cointreau Coffee88. 爱尔咖啡Irish Coffee89. 生姜咖啡Ginger Juice Coffee90. 贵妇人咖啡Dame Coffee91. 椰香咖啡Coconut Coffee茶(Tea)92. 绿茶Green Tea93. 太平猴魁Taiping Houkui Tea (Green Tea)94. 西湖龙井Xihu Longjing Tea (Green Tea)95. 信阳毛尖Xinyang Maojian Tea (Green Tea)96. 碧螺春Biluochun Tea (Green Tea)97. 毛尖茶Maojian Tea (Green Tea)98. 日本煎茶Japanese Green Tea99. 大红袍Dahongpao Tea(Wuyi Mountain Rock Tea) 100. 安溪铁观音Anxi Tieguanyin Tea (Oolong Tea) 101. 台湾阿里山乌龙Taiwan Alishan Oolong Tea 102. 台湾冻顶乌龙Taiwan Dongding Oolong Tea 103. 台湾金萱乌龙Taiwan Jinxuan Oolong Tea 104. 台湾人参乌龙Taiwan Ginsen Oolong Tea105. 君山银针Junshan Silver Needle Tea106. 大白毫White Milli- Silver Needle Tea107. 茉莉花茶Jasmine Tea108. 茉莉大白毫Jasmine Silver Needle Tea109. 牡丹绣球Peony Jasmine Tea110. 台湾桂花乌龙Taiwan Cassia Oolong Tea111. 普洱Pu ''er Tea112. 陈年普洱Aged Pu ''er Tea113. 陈年普洱(31年)31-Year Pu ''er Tea114. 红茶Black Tea115. 祁门红茶Keemun Black Tea116. 立顿红茶Lipton Black Tea117. 大吉岭茶Darjeeling Tea118. 伯爵茶Earl Grey Tea119. 薄荷锡兰茶Mint Tea120. 冻顶乌龙Dongding Oolong Tea121. 绿毛峰Lvmaofeng Tea122. 八宝茶Assorted Chinese Herbal Tea 123. 薰衣草茶Lavender Tea124. 意大利桔茶Italian Orange Tea125. 俄罗斯红茶Russian Black Tea126. 梅子红茶Greengage Black Tea127. 菊花茶Chrysanthemum Tea茶饮料(Tea Drinks)128. 冰茶Iced Tea129. 冰红(绿)茶Iced Black Tea / Iced Green Tea 130. 冰奶茶Iced Milk Tea131. 港式奶茶Hot Tea, HK Style132. 巧克力奶茶Chocolate Milk Tea133. 冰巧克力奶茶Iced Chocolate Milk Tea 134. 草莓奶茶Strawberry Milk Tea135. 花生奶茶Peanut Milk Tea136. 哈密瓜奶茶Hami Melon Milk Tea137. 椰香奶茶Coconut Milk Tea138. 芋香奶茶Taro Milk Tea139. 热柠檬茶Hot Lemon Tea140. 冰柠檬茶Iced Lemon Tea141. 菠萝果茶Pineapple Tea142. 菠萝冰茶Iced Pineapple Tea143. 黑莓冰茶Iced Blackberry Tea144. 草莓冰茶Iced Strawberry Tea145. 蓝莓冰茶Iced Blueberry Tea146. 芒果冰茶Iced Mango Tea147. 蜜桃冰茶Iced Peach Tea148. 香蕉冰茶Iced Banana Tea149. 奇异果冰茶Iced Kiwi Tea果蔬汁(Juice)150. 百香果汁Passion Fruit Juice151. 冰果汁Chilled Juice152. 菠萝汁Pineapple Juice153. 苹果汁Apple Juice154. 橙汁Orange Juice155. 纯木瓜汁Papaya Juice156. 凤梨木瓜汁Papaya and Pineapple Juice 157. 哈蜜瓜汁Hami Melon Juice158. 红莓汁Cranberry Juice159. 火龙果汁Dragonfruit Juice160. 苦柠檬水Bitter Lemon Juice161. 西瓜汁Watermelon Juice162. 葡萄汁Grape Juice163. 酸枣汁Wild Jujube Juice164. 西柚汁/蜜柚汁(冷/热) Grapefruit Juice(Cold / Hot)165. 时令果汁Seasonal Fruit Juice166. 西柠蜜瓜汁Melon and Lemon Juice167. 椰汁Coconut Juice168. 草莓果茶Strawberry Juice169. 蓝莓果茶Blueberry Juice170. 蜜桃果茶Peach Juice171. 汇源梨汁Huiyuan Pear Juice172. 汇源桃汁Huiyuan Peach Juice173. 汇源橙汁Huiyuan Orange Juice174. 新奇士橙汁Sunkist Orange Juice175. 新奇士柠檬汁Sunkist Lemon Juice176. 鲜榨果汁Fresh Juice177. 鲜榨青柠汁Fresh Lemon Juice178. 鲜榨蔬菜汁Fresh Vegetable Juice179. 番茄汁Tomato Juice180. 胡萝卜橙子汁Carrot and Orange Juice181. 胡萝卜芹菜汁Celery and Carrot Juice182. 山楂胡萝卜汁Hawthorn and Carrot Juice183. 黄瓜汁Fresh Cucumber Juice184. 胡萝卜汁Fresh Carrot Juice185. 苦瓜汁Bitter Melon Juice186. 西芹汁Celery Juice187. 牵手南瓜汁Together Pumpkin Juice188. 牵手果蔬汁(胡萝卜橙汁)Together Vegetable and Fruit Juice (Carrot and Orange) 189. 山药养生汁Yam Juice190. 凤梨柠檬芹Pineapple, Lemon and Celery Juice191. 番茄柠檬汁Tomato and Lemon Juice碳酸饮料(Sodas)192. 可口可乐Coca-Cola/ Coke193. 姜汁汽水Ginger Ale194. 健怡可乐Diet Coke195. 芬达Fanta196. 托尼克水Tonic Water197. 雪碧Sprite198. 意大利苏打Italian Soda199. 大可乐/雪碧Coke/Sprite (large)混合饮料Mixed Drinks200. 百加得可乐Bacardi & Coke201. 百加地郎姆酒,菠萝汁Bacardi Rum, Pineapple Juice202. 百加地郎姆酒,柠檬汁Bacardi Rum, Lemon Juice203. 青柠汁Lemon Juice204. 伏特加橙汁Vodka & Orange205. 伏特加苏打Vodka & Soda206. 伏特加汤力Vodka & Tonic207. 伏特加雪碧Vodka & Sprite208. 伏特可乐Vodka & Coke209. 金巴利橙汁Campari & Orange210. 马利宾菠萝汁Malibu Pineapple211. 绿薄荷橙汁Peppermint Orange212. 果汁宾汁Fruit Punch其他饮料(Other Drinks)213. 热牛奶Hot Milk214. 冷鲜奶Cold Milk215. 草原鲜奶Fresh Milk216. 牵手无糖妙士奶Together (Sugar-Free) Milk217. 蒙牛酸奶Mengniu Yoghurt218. 一品乳(无糖) Yogurt Drink(Sugar-Free)219. 草莓奶汁Strawberry Milk Juice220. 木瓜奶汁Papaya Milk Juice221. 巧克力奶Hot Chocolate Milk222. 香草杏仁牛奶Vanilla & Almonds Milk223. 伊利无糖酸奶Yili Yoghurt (Sugar-Free)224. 薄荷+草莓+酸奶Mint+Strawberry+Yoghurt/Yoghurt with Mint & Strawberry 225. 薄荷+荔枝+酸奶Mint+Lychee+Yoghurt /Yoghurt with Mint & Lychee22. 薄荷+芒果+酸奶Mint+Mango+Yoghurt/Yohurt with Mint & Mango227. 薄荷+青苹+酸奶Mint+Apple+Yoghurt/Yohurt with Mint & Apple228. 香橙奶昔Orange Milkshake229. 草莓奶昔Strawberry Milkshake230. 香草奶昔Vanilla Milkshake231. 巧克力奶昔Chocolate Milkshake232. 咖啡奶昔Coffee Milkshake233. 苹果醋Apple Cider Vinegar234. 露露Lulu Almond Juice235. 山楂醋Hawthorn Vinegar236. 乌龙茶(无糖型) Oolong Tea (Sugar Free)237. 红牛Red Bull Vatmin Drinks冰品(Ice)238. 刨冰(红豆、绿豆、芋头、情人果、草莓、百香果、巧克力、乌梅、蓝莓、芒果、花生、凤梨)Water-Ice (with red bean/ green bean/ taro/green mango/strawberry/passion fruit/chocolate/blackplum/blueberry/mango/peanut/pineapple)239. 香蕉柳橙搅滑冰Banana and Orange Blended with Ice240. 芒果牛奶搅滑冰Mango and Milk Blended with Ice241. 柠檬搅滑冰Lemon Blended with Ice242. 西瓜牛奶搅滑冰Watermelon and Milk Blended with Ice243. 苹果椰奶搅滑冰Apple, Coconut and Milk Blended with Ice244. 木瓜牛奶搅滑冰Papaya and Milk Blended with Ice245. 香橙搅滑冰Orange Blended with Ice246. 水蜜桃鲜橙搅滑冰Peach and Orange Blended with Ice247. 水红参营养蜜Red Ginseng Honey248. 香蕉牛乳汁Banana Milk249. 木瓜牛奶蛋黄汁Papaya Milk with Egg Yolk250. 凤梨酸奶Pineapple Yoghurt251. 墨西哥日落咖啡Mexico Ice Coffee252. 胡萝卜蛋奶Carrot-Flavoured Egg-Milk253. 雪利教堂Mint Julep Mixed with Sprite254. 鲜奶煮蛋Boiled Eggs with Fresh Milk255. 凤梨雪泡Pineapple Snow256. 牛奶雪泡Milk Snow257. 咖啡雪泡Coffee Snow258. 冰沙Sorbet259. 柠檬冰淇淋苏打Lemon Ice Cream Soda260. 蓝柑冰淇淋苏打Blue Curacao Ice Cream Soda261. 薄荷冰淇淋苏打Mint Ice Cream Soda。
可乐专业词汇中英对照
可乐专业词汇中英对照English-Chinese Glossary of TermsCommonly Used Within The Coca-Cola System可口可乐系统专用词汇A乐得买Acceptability客户Account客户卡Account Card客户数据库Account Data Base客户分布情况Account Profiles客户确认Account Qualification会计处Account Depot应付账款Accounts Payable-Trade应收账款Accounts Receivable预提AccrualsAccrued Expense 预提费用Accumulation Table 缓冲台Acidification 酸化活性炭净化Activated Carbon Purification活动汇报Activity UpdateAdhesive Tape 胶带预售Advance SellAdvertising & Promotion 广告及促销(推广)Affordability 买得起敏感货龄期饮料Age Sensitive BeverageAge Standard 货龄标准搅拌器AgitatorAir Compressor 空压机空调Air ConditioningAir Content 空气含量Alcohol Drink 含酒精饮料碱度Alkalinity Alkalinity Reduction 降低碱度公司其他品牌的产品Allied Products Aluminium Can, 2-piece Can 铝罐,易拉罐,两片罐Aluminium Closure/Cap 铝质防盗盖铝质辊压密封瓶盖,铝质防盗盖Aluminium Roll-On Closure Amusement Park 游乐园AnnualBusiness Plan 年度业务计划外观Appearance Approved Advertising Material Supplier 认可的广告物品供应商认可的供应商Approved Supplier画稿Art Work(生产线)制成品Articles Produced On Line不含石棉的过滤介质Asbestos-Free Filter Media含阿斯巴甜的饮料(非糖,低热量)Aspartame-Containing Beverage评估Assess资产Asset资产购置Assets Acquisition资产与负债Assets and Liabilities分配Assign(股权,资产及资金等的)转让(share,assets,capital,etc.) Assignment 企事业At Work特性Attributes审核,调查,检查,审计Audit审核结论Audit Finding审核人员,审计人员Auditor授权Authorization授权代表Authorized Representative授权的供应商Authorized Supplier授权的试验程序Authorized Testing Procedures辅助设备Auxiliary Equipment辅助材料Auxiliary Materials买得到Availability可获得的Available遮阳蓬Awnings轴向承压力Axial StrengthB反洗砂滤器Backwash Sand Filter反冲洗Backwash袋糖,袋装糖Bag Sugar箱中袋,复合袋(糖浆)包装Bags-in-box资产负债表Balance Sheet横幅Banner装瓶厂年度计划BAP(Bottler Annual Plan)主剂Base饮料高级标准信息系统BASIS基准Benchmark饮料Beverage饮料主剂Beverage Base饮料批号标识Beverage Lot Identification饮料厂Beverage Plant饮料厂厂房参观Beverage Plant Tours饮料质量手册Beverage Quality Manual饮料区,饮料部Beverage Section董事会Board Of Directors生化需氧量BOD (Biological Oxygen Demand) 5罐身和罐盖材料Body &END Material锅炉Boiler瓶传送带Bottle Conveyor洗瓶机Bottle Washer洗瓶机进口Bottle Washer Infeed洗瓶机出口Bottle Washer Outfeed瓶装饮料Bottled Beverage装瓶厂,灌装厂Bottler装瓶合作者,灌装伙伴Bottling Partner保龄球球道(保龄球场)Bowling Alley(Centre)品牌Brand品牌认知度Brand Awareness品牌忠诚度Brand Loyalty品牌顺序Brand Order品牌定位Brand Positioning品牌出现率Brand Presence违反合同Breach of the Contract破损率Breakage损益平衡销量olume Breakeven V白利糖度Brix 罐底耐压Buckling Pressure预算Budget预算销售Budgeted SalesBulk Purchase 批量购置槽罐Bulk Tank挂旗BuntingBusiness Location 业务场所C校正,调校Calibration罐装产品Can罐盖Can Lid暖罐机Can Warmer罐装饮料Canned Beverage装罐厂Canner资本Capital股本Capital Stock封盖机Capper封盖机Capping Machine碳酸化冷却缸Carbo-Cooler碳粒和异物Carbon and Foreign Matter二氧化碳Carbon Dioxide碳净化器Carbon Purifier碳酸饮料Carbonated Soft Drink (CSD)碳酸化器Carbonator碳酸化Carbonation纸箱Carton塑料箱,周转箱Case (Plastic Case)Case Packer 装箱机洗箱机Case WasherCash现金Cash Audit 现金审计Cash Balance 现金余额现金等价物Cash Equivalent Cash Flow现金流Cash Flow Statement 现金流量表Cash in Transit 在途现金Cash on Delivery 货到付款留有现金Cash on Hand现金运转Cash Operating现金核对员Cash Reckon Clerk装箱,外壳CasingCaustic Concentration/Strength 苛性碱浓度苛性碱Caustic Soda碱槽Caustic Soda Tank苛性碱液Caustic SolutionCease &Desist Letter 警告信客户调查表Census Format调查组Census Team定中杯Centering Cup分析证明书Certificate of AnalysisCertification 认证认证的供应商Certified Supplier氯氟碳化物Chlorofluorocarbons (CFC)联销店Chain主席、董事长Chairman渠道Channel渠道市场推广Channel Marketing渠道计划Channel Plan主渠道Channel Priorities销售渠道Channel, Sales Channel入库Check In出库Check Out中国国家工商管理局China National AIC (Administrations for Industries &Commerce)氯水Chlorinated Water 蓄水箱Cistern 清水池Clear Well清晰度Clarity商品分类Classification of Goods定位清洗(消毒)Clean-in-Place (CIP)清洗Cleaning清洗和消毒程序Cleaning and Sanitizing Procedure报到Clock In下班Clock Out阻塞Clogging二氧化碳净化Purification CO2凝聚Coagulation可口可乐Coca-ColaTrademark “Coca-Cola”“可口可乐”商标“可口可乐”杯Coca-Cola Trademark Cups椰子Coconut化学需氧量COD (Chemical Oxygen Demand)打码机Coder法规,编码Codes产品的日期编码Coding and Labeling of Products可口可乐弧形瓶(塑料瓶)Coke Contour Bottle (PET) 健怡可乐Coke Light冷饮Cold Drink冷板Cold Plate冷藏库Cold Storage大肠杆菌Coliform抵押金Collateral Deposit垃圾箱Collection Bin套餐Combo MealCommitment 承付投诉Complaints浓缩液Concentrate冷凝水Condensate凝结器Condenser /电容合格Conformity托销品跟进Consignment Follow-up合资装瓶业务Consolidated Bottling Operation 不断追求卓越Constant Pursuit of Excellence消费者Consumer消费者咨询中心Consumer Information Center 消费者促销Consumer Promotion客户投诉程序Consumer Response Program顾客满意(度)Consumer Satisfaction消费者服务系统Consumer Service System (CSS) 容器,包装物Container污染Contamination应变费用Contingency抵消账户Contra Account合同员工Contract Employee便利店Convenience Store (CVS)传统路线销售Conventional Route Sales转化设备Converter Facility输送带Conveyor冰柜Cooler合作广告牌Co-operative Sign协议生产厂Co-packer副本/Copy文稿可口可乐公司总部市场服务部Corporate Marketing Service Department Corrective Action纠正措施,纠正行动Corrective Maintenance 纠正维修Corrugated Carton Box 瓦楞纸箱Corrugations 瓦楞波纹Cost Control成本控制Cost Effectiveness成本效果玻璃瓶销售成本Cost of Glass Sale (GCS/COGS)。
百事可乐英语广告词_英文广告词_
百事可乐英语广告词广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是小编带来百事可乐英语,欢迎阅读! 百事可乐的英文广告词Pepsi, a new generation of choices. Pepsi,"Pepsi, right taste." - Pepsi"Live demon up, you are in the Pepsi era." - Pepsi"Pepsi taste better than the other fresh." - PepsiPepsi impeccable. 12 ounces full, can be really much. - PepsiCo 5 cents to buy things twice, Pepsi is your drink. - PepsiCo "We all know, some things are good do not have to change it." - PepsiFor those who think young people. "- Pepsi"Beautiful Pepsi Time". - Pepsi"Awake, you belong to the generation of Pepsi." - Pepsi"Rise up, you are a new generation of Pepsi a lively." - Pepsi Pepsi, for the sake of thinking young people forever. Pepsi advertising.百事可乐的经典广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη),which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐英文广告The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsithese two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.。
百事可乐广告词英文范文
百事可乐广告词英文范文The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, beganto launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lauto do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, JennyJackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact onpeople's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, butalso added the elements of Chinese and hi, people feel cordial and relaxed,it's advertising Is a bright spot, for young people is undoubtedly moreattractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model.Impact: from the young people who won the majority of the market.competition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. From the young people, into the Coca-Cola's vacuum zone. Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. Such as: price wars, offensive McDonald's, offensive advertising.Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who Zhang Mei Nicholas Tse, Cecilia Cheung advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change Hotelling modelPepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu YuanshuImage description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola 26.1%, on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonatedPepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" πέψη, which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought thePepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.感谢您的阅读,祝您生活愉快。
百事可乐的英文广告词_英文广告词_
百事可乐的英文广告词广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是小编带来百事可乐的英文,欢迎阅读! 百事可乐的英文广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsireceived its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐的经典广告词1898 fresh, delicious, Pepsi1903 refreshing, cool heart, enhance digestion1905 Delicious drink1906 Natural Beverage - Pepsi1907 Pepsi: delicious, healthy1909 Pepsi: Make you glow1910 drink Pepsi, make you satisfiedIn 1923 this is healthy: Pepsi tastes Pepsi and you will like it 1928 Pepsi, to inspire your morale1932 the same price, double the enjoyment1939 the same price, double the amount1940 Pepsi is your drinkThe tempting tastes of 19431945 Pepsi: more and betterIn 1949 the best taste, spend less1950 volume, vitality more1953 fresh, refreshing1958 love social, drink Pepsi drink Pepsi, by friendship1959 Pepsi makes you feel good1961 This is Pepsi, it belongs to the young heart1963 to rise it, you belong to a new generation of Pepsi1964 to make their own dynamic, you are a new generation of PepsiIn 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi1969 Life / Devotion You get from life, Pepsi gets it from devotion1971 has a Pepsi daysBecome a Pepsi in 1973, feel freePepsi Challenge in 1975, let your feelings come to a decision 1976 has a Pepsi eraIn 1979 to grasp the spirit of Pepsi, Pepsi challenge1982 Pepsi drink, enjoy the delicious life ah! Pepsi era1983 is now to experience Pepsi1984 Pepsi, a new generation of choices1987 Pepsi: The American Choice1990 Dear, this is what you need1992 can not do without it - Pepsi1993 young, happy, drink PepsiPepsi in 1995, there is no choiceIn 1996 a new page was changed: Pepsi百事可乐英文广告First, Pepsi in the Western advertisingPepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles.1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, with the collection value.Second, the differences between Chinese and Western advertising1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance tofamily and affection; and Western advertising reflects their self-centered culture, emphasizing the individual's independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example: advertising for the table shop, the country may tell the audience, "seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made", seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising "A table of talent, love at first sight", even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is "the existence of insight in the chest, fundus distinguish", is the antithesis of the verse. Overseas slogan humorous way to make warm tips: "The eyes are the windows of the soul, in order to protect your soul, please put your glass windows."This ad is used in metaphor and anthropomorphic rhetoric,so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine "Jinliufu wine, the Chinese people's wine!" And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: "Please do not go out with us from the woman flirting, she may be your grandmother."4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.Third, the Chinese and Western advertising in commonChinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity "desire unlimited" to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsi's "new generation of choice" and respected "Happy Freedom" style is widely, Young people's understanding and acceptance.。
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