Geely Volvo

T:
• Ford sales Volvo at a low • Cut-throat competition price for strategic • Obstacle from Volvo labor transformation union and laws • The scale of Chinese automobile exports expanding rapidly • Government support
S:
W:
S W O T
• Complementary sales market • Geely’s good reputation and rich acquisition experience • The advantage of low production cost in China
O:
• A lack of managerial experience of high-end automobile brand • Fund shortage • Cultural gap and differences in management
Design around You
Байду номын сангаас
• • • • •
Type: Publicly traded Aktiebolag （上市有限公司） Industry: Heavy equipment Founded: 1927 Founder: Assar Gabrielsson and Gustav Larson Headquarters: Gothenburg, Sweden
Management
• Separate operation • Keep the plants, R&D center, union agreements and distribution network • Human Resource Integration
Volvo 2013-2014 Sales
• Geely respect the core values and business culture of Volvo, and has turned it around since acquisition. It is an opportunity for Chinese branded cars to go international.
Happy life, GEELY drive
• • • • •
Type: Holding company （控股公司） Industry: Automotive Founded: Taizhou, China (1986) Founder: Li Shufu Headquarters: Hangzhou
商英141 Group NO.6
• 2010年8月2日，吉利控股集团以13亿美 元现金和2亿美元银行票据正式完成对福 特汽车公司旗下沃尔沃轿车公司的全部 股权收购，是当时中国汽车行业最大的 海外并购。
The reasons for Geely acquiring Volvo：
• • • •
The acquisition price Volvo’s brand and Technology Advertising effect The future development