新编剑桥商务英语unit-3

Partnership源自• • • •Franchise
Advantage You share the pressure The business model is given to you so there is less risk You take all the profit Disadvantage Part of your profits goes to the franchisor You might disagree on strategy If you go bankrupt, you loss everything
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
Tags that can end misery of lost luggage
Vocabulary: Types of business
Here are three different ways to start your own business. Find out the equivalent terms in Chinese for each approach.
• Sole trader you are self-employed and set up the business on your own. 独立法人，独资经营，个体（工商）户 • Partnership you are self-employed and start the business with another person. You are both equally liable. 合伙经营，合资经营 • Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser‟s expertise. 加盟，特许经营，连锁店
—you have a business relationship with someone else
—offers some independence and you don’t work for sb. else
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but don‟t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But it‟s vital to know what you‟re getting into. Franchising is „the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? „Absolutely not,‟ says Dan Archer, head of marketing at the British Franchise Association. „That‟s a ludicrous over-simplification. It is running your own business, but it‟s taking away some of the risk and bringing in the support of other people.‟ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Setting up your own business —good if you have plenty of business experience —very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential to become a franchise Becoming a franchisee —good if you don’t have much business experience —less risky than being a sole trader —only 0.9% of franchises fail — doesn’t suit people who don’t like to follow other people
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
Think about it
There are some advantages and disadvantages for the three ways of starting own business. Match them to the business type.
Sole trader
• •
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The launch , which sells secure tags couple decided to(1)________ charge which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription fee (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. growth in orders as Mr. Truelove said: “We have seen a huge (4)_________ travelers realize they cannot rely on the airlines to look after their bags. It is concept actually a very simple (5)___________, Globalbagtag is now planning to branch out into stickers for items including mobile phones, MP3 (6)_____________ players, key and laptops.” set up concept charge launch
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.