大学体验英语综合教程2Unit 3 Advertising的listen and talk 部分教案

大学体验英语综合教程2 第三版 Unit 3 电子教案

Unit 3AdvertisingObjectives:★first listen, and then talk about the advantages and disadvantages of advertising ★read about the role of the Ad Council in the U. S. and the uses & abuses of advertisements★write about the functions of public service advertisements★learn about conjunctions and connective words★write a personal ad★visit Culture Salon for an introduction to advertising photographyI Passage A The Ad Council at a Glance1.SummaryThe Ad Council was founded during World War II to help sell War Bonds. After the war it continued to address pressing social issues with public service advertisements (PSAs). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fi res, safe and sober driving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its most famous messages are “Only You Can Prevent Forest Fires,” “Friends Don’t Let Friends Drive Drunk,” and “A Mind is a Terrible Thing to Waste.” Seat belt usage rose from 21% to 70% after the Crash Test Dummies were introduced. The Ad Council’s current major campaigns are to help children achieve their full potential and to encourage Americans to support the war on terrorism.2. Language Points1. memorable: which is worth rememberingExamples:This was indeed the most memorable day of my life.The experience was memorable for all of us.2. inspire: encourage in (someone) the ability to actExamples:We need a new captain — someone who can inspire the team.Success inspires us for fresh efforts.3. take action: start to do something, begin to actExamples:The government has promised to take quick action on the energy crisis.The police took fi rm action to deal with the riots.4. testify: bear witness; serve as proofExamples:The teacher testifi ed to the pupil’s ability and willingness to work hard.Her real face testifi ed to her guilt.5. positive: practical and constructive; that defi nitely helpsExamples:He always has some positive ideas on company policies.He takes a very positive attitude when correcting pupils’ mistakes.6. launch: get started; set goingExamples:The government has launched a new plan to build more houses.The firm launched the new product with a big advertising campaign.7. experience:: observe or participate in events as a basis of knowledge; suffer or know as experienceExamples:She experienced a genuine feeling of quiet happiness.Our country has experienced great changes in the last thirty years.8. minority: a small part of a population which is different from the rest in race, religion, etc.Examples:Laws were passed to protect religious minorities.People of 21 minorities live in the area.9. estimate: form judgments about; calculate (the loss, value, size, etc.) Examples:She made plans and estimated means and resources.I asked three building fi rms to estimate for the repairs to the roof.10. category: division or class in a complete system or groupingExamples:Helen groups all people into two categories: those she likes and those she dislikes.This book falls into the category of reference book.11. rally: (cause to) come or bring together for a purposeExamples:To rally people is to bring them together for a great united effort.The whole nation rallied to help the government with the war.12. recruit: get somebody to do somethingExamples:The wartime government fi rst recruited men (into the force) from nonessential industries.The coach recruited nine boys for the baseball team.13. symbol:a sign, shape, image, or object which represents a person, idea, value, etc.Examples:The lion is often used as a symbol of courage.The dove is the symbol of peace.14. stimulate: make ... more active or alertExamples:He was stimulated into greater efforts.Praise stimulated the child to study hard.15. make a / the difference:: see or show (two things) to be differentExamples:If you do so, it will make a great difference.The extra money would have made all the difference.16. motivate: provide someone with a reason or cause for doing something Examples:He was motivated only by his wish to help, and expected nothing in return.These children just sit around all day doing nothing; they need something to motivate them.17. concerning: about; with regard toExamples:He wrote to me concerning a business arrangement.This is, I believe, all the news concerning the society.18. abuse: wrong use; bad or cruel treatmentExamples:Here are some recent abuses of the word.Child abuse is a punishable offence.19. adopt: take (an idea, custom, etc.) and useExamples:I like your methods of teaching and shall adopt them in my school.Congress adopted the new measures.20. speak for: express the thoughts, opinions, etc. of ...Examples:Speaking for myself, I fi nd the housing quite satisfactory.He is old enough to speak for himself.21. approximately: very near (to); very nearlyExamples:Approximately 50 people attended the lecture.It is approximately ten o’clock.22. pledge: a solemn promise or agreementExamples:He was under pledge to spend the money in the best way.He gave a pledge to handle the affair in a friendly manner.23. grief: great sorrow or feelings of sufferingExamples:She went nearly mad with grief after the child died.No one could console them in their grief.24. threaten: warn to hurt, kill or punish somebodyExamples:The whole nation is threatened with starvation.The war threatened the peace of the whole world.25. decline: going from a better to a worse position, or from higher to lower Examples:Our business has gone into a decline this year.There is a sharp decline in sports in our town.26. distribute: divide among several or manyExamples:The teacher distributed the examination papers to the class.He distributed the prizes among the winners.27. inform: tell; give information toExamples:I informed him (about) where to go.He would like to be informed of any new developments.3.Important sentences1. Our slogans and characters are more than memorable —they raise awareness, inspire individuals to take action, and save lives.Not only are our slogans and characters enjoyable, they also make people be aware of social issues, take part in and contribute to social activities.2. The War Advertising Council, a private, non-profit organization, was founded to rally support for World War II-related efforts..The War Advertising Council, which was not established by the government or for profi t , was aimed at encouraging people to support World War II.3. The Ad Council’s mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.The Ad Council’s main goal is to decide on a few of vital well-chosen public issues and encourage people to do something that helps to improve the society through effective communications programs.4. The Ad Council reached out to the federal government as well as important national nonprofits with an offer to create and also distribute their crisis-related messages to media outlets nationwide..The Ad Council appealed to the American government and the major national non-profit organizations for producing and distributing messages about the 9-11 disaster to various media outlets throughout the country.II Passage B The The Uses and Abuses of Advertisements1.SummaryThe author asserts that advertisements in our world are ubiquitous. People and firms advertise for all sorts of reasons, and the list is constantly expanding. Advertising plays a crucial role in the sponsorship of major events by large companies, and the revenues needed for most print publications to survive. Advertisementsenable people to widen their choices and chances in whatever they wish to obtain or discard.But the author says that as useful as it is, advertising is sometimes abused. Misleading the public is the most common form of abuse. For example, cigarette advertisers seek to attract consumers by advertising fashion, good living and other aspects of “success.” Television advertising abuses viewers by using hard-selling tactics and relentless bombardment.The author concludes that advertisement can be useful or destructive, depending on its use. “People advertise because they need to,” he says. “It i s only when they advertise falsehood and misleading information that abuse comes in. We cannot escape this onslaught of advertisements, but we can use our own intelligence to weed out the bad ones.”nguage Points1.abuse: put to wrong useExamples:I never expected that he would abuse the trust I placed in him.She is continually abusing her authority by getting other people to do things for her.2.elaborate: very detailed and complicated; carefully prepared and ?nished Examples:A rather elaborate analysis was required to determine the cross-over values.The curtain had an elaborate pattern of flowers.3. economical: using money, time, goods, etc., carefully and without waste Examples:This is not a very economical method of heating.If you have a large family, it’s more economical to travel by car than by train.4. undisputed: that cannot be doubted or questionedExamples:He is the undisputed leader of his party.He’s the undisputed champion of the singi ng contest.5. play a major role: be important in making changes happenExamples:Their contributions played a major role in the formation of the Trade Union.“Pink-collar tribe” refers to women who play a major role in certain professions such as office workers, secretaries, models, etc.6. stage: perform or arrange for public showExamples:At the middle of this year the government staged a huge military parade.Activists staged a protest outside the parliament.7.carry on: continue doing somethingExamples:The board of the directors decided to carry on the discussion next day.Don’t waste time! Carry on with your writing.8. come in contact with: touch or be nearExamples:When did you first come in contact with Prof. Willington?As people travel more now, they come in contact more frequently with people of different cultures.9. bargain: agreement in which both or all sides promise to do something for each otherExamples:If you promote our goods, we will give you a good discount as our part of the bargain.The management and employees eventually made a bargain.10. in short: by way of summaryExamples:This is our most disastrous and embarrassing defeat ever; in short, a total failure.Thi ngs couldn’t be worse, financially; in short, we’re bankrupt.11. discard: throw (something) out or awayExamples:Read the manufacturer’s guidelines before discarding the box.Remove the seeds from the melon and discard them.12. in the midst: surrounded byExamples:The house sets down in the midst of quiet suburban homes.She found him in the midst of a group of his usual friends.13. authorities: (often pl.) a person or group having the power to give orders or take actionExamples:The health authorities are investigating the matter.I shall have to report this to the authorities.14. turn a blind eye to: deliberately ignore something that you know should not be happening?Examples:Don’t turn a blind eye to matters that concern the people’s welfare.We can no longer claim ignorance about the effects of pollution or continue to turn a blind eye to it.15. disguise: change the usual appearance or character of (someone or something) in order to hide the truthExamples:He disguised himself by shaving his head and wearing a false beard.She disguised herself as a man, but she couldn’t disguise her voice.16. cut down on: reduce the amount of somethingExamples:Finally they have hired a new person. I hope this will cut down on our? work a little.What they are supposed to do is to cut down on government spending.17. be based on: use particular information or facts as a point from which to develop an ideaExamples:Their working strategy is based on a study of consumer spending.Scientific theories must be based on facts.18. eliminate: remove (especially someone or something that is not wanted or needed)Examples:The police have eliminated two suspects from their enquiry.A move towards healthy eating could help eliminate heart disease.19. be taken in: be completely deceived by someone so that you believe a lie Examples:I am not to be taken in by your lies.You must be very simple to be taken in by such a story.20. come in: become necessary or importantExamples:I also need someone to persuade my parents that it’s a good idea —that’s where you come in.We need financial advice —that’s where Kate comes in.21. weed out: get rid of people or things that are not very goodExamples:He weeded out one by one the book he did not want.There are too many candidates. Just weed out all the undesirables.3.Sentence Explanation1. This list goes on, and it is expanding every day.he list of different kinds of advertisements is very long, and it is getting longer and longer.2. Without them acting as sponsors we would not be able to stage international sporting events.Large companies provide the necessary financial support needed for international sporting events, and in return they get to advertise their products at these sporting events.3. As useful as it is, advertisements are sometimes abused by unscrupulous people.Although advertisements have many advantages, some people use them in a dishonest way, usually for a bad purpose.4. Yet these advertisers blatantly ignore facts and promote their productsnonetheless.Though these advertisers are consciously aware of the harm of smoking, they choose to overlook the obvious facts and keep on advertising cigarettes.5. Besides giving us a mental jolt they methodically numb and abuse our minds until we watch them without actually seeing and hear their chatter without actually listening.Not only do advertisements surprise us and distract us from the middle of an exciting program, they also attack us mentally to such an extent that we simply feel we don’t see or hear anything when the same advertisements are being repeated.6. Presently advertisement on television is based on hard-selling and relentless assault on the viewers.Now advertisers usually promote their products by putting viewers under extreme psychological pressure and attacking them with repetitive advertising of the same prodIII General Writing: Conjunctions and Connective Words（连词）We sometimes wish to join short, choppy sentences to form longer sentences. One way to join two ideas is to use a coordinating conjunction and a comma. Examples:The trip was fine, and I learned a great deal from it.The television picture is blurred, but we will watch the football game anyway.She wants to practice her Italian, so she is going to Italy for the entire summerCoordinating Conjunctions:and, but, yet, for, so, orWe can also use a special kind of adverb to join ideas. This special kind of adverb is called a conjunctive adverb because it is partly a conjunction and partly a adverb. A conjunctive adverb joins ideas together in an emphatic way. It is used with a semicolon when both ideas are independent and can stand alone.Common Conjunctive Adverbs:furthermore, however, nevertheless, thereforeExamples: He received an A on his term paper; furthermore, the instructor exempted him from the final.He rarely seems to study; nevertheless, he always gets A's.。

Unit 3 Advertising课文翻译大学体验英语二

Unit 3 AdvertisingPassage A The VictimYou could call me a shop-a-holic, as most of my friends do, but I call myself a lover of fashion. Sitting in my room, I look in my closet at all my belongings and wonder what else I want to buy. Abercrombie, Guess, J Crew and Ralph Lauren are just a few of the name-brand items that clutter my room. And I want more. I've never stopped to question whether I'm getting what I'm paying for, though I've always been a "smart" shopper, a sale shopper. But, as I learn more about my future field, marketing, I realize that I am a victim of advertising. All the things I want and buy are influenced by what magazines, television, and other advertisers tell me I need to buy.Everyone wears clothes. They can be a statement, a style, or a definition of who you are. They can also be a simple necessity. For me, clothing has meant different things. As a child, I wore what my mother gave me or the hand-me-downs from my sister. I never questioned how I looked, but I liked to dress up.In middle school, I became more concerned with my appearance, like most girls. But as I progressed to high school, advertising became a big influence. Boys began to notice girls, and all the girls wanted to look good. The clothing in high school became something that defined you; it identified you with a certain group. Wearing Abercrombie jeans meant you were the preppy all-American girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable.In college, advertising hit me in a different way. College is a place where typically no one knows you at first, so you can be whoever you want to be. There are so many students and such a variety of people that clothing begins to define you less and less and your personality begins to define you more and more. Everyone is growing and changing and beginning to learn who they really are. Yet my friends and I still turn to advertising, now not only to stay in fashion but more so to find our own style. In my quest for identity, the style of clothing I choose reflects me. It shows my personality and shows what type of person I am.Despite my choice to have my clothing reflect and not define me, I remain a victim of advertising. Although I look to ads for the upcoming styles, I am still affected by the underlying images behind them. Advertising reflects society and also adds to societal definitions. Advertisers show us people around us, yet they choose only a certain look. By showing us just these people, they are defining those few as the beautiful people.Advertising feeds off human insecurities and makes us want to be like these beautiful people. Our insecurities with wanting to be popular and wanting to be loved are used against us. Society fosters the fascination that we should not be who we are, and advertisers use this to influence us to believe certain messages. If we do not look like the models, we are not beautiful. If we are not thin and curvy we are not attractive. Even if we have great personalities, most people will not like us if we are not physically beautiful.Advertisers use our weaknesses to tell us what is new, what we should be like, what is cool, and what is hot. Because human nature makes us want to be popular and glamorous, we follow the lead ads give us. Is it the victim's fault for believing, or the fault of society for allowing advertisers to do so? These are the questions I often ask myself as I enter the field of marketing. It is very easy to use human insecurities as a means of targeting consumption, but is it right? How will we ever know unless we step back and stop reading magazines and watching television? Until then, I will remain a victim of advertising. And so will almost everyone else.PA 广告的受害者你可以说我是购物狂，朋友大都这样说我，不过我自认为是个时尚爱好者。

大学体验英语项目组《大学体验英语综合教程(2)》第3版学习指南【词汇短语+课文精解+全文翻译+练习答

大学体验英语项目组《大学体验英语综合教程（2）》（第3版）学习指南Unit3一、词汇短语Passage Acompel[]vt.强迫，迫使，强迫发生【例句】His cleverness and skill compel our admiration.他的聪明和技巧使我们赞叹不已。

【助记】com+pel（驱使）→驱使去做→强迫，迫使【派生】compelling adj.引人注目的；强制的；激发兴趣的slogan[]n.口号，标语【例句】The slogan was a pun on the name of the product.广告标语与其产品名称一语双关。

【助记】S（谐音：死）+lo（形似：10）+gan（拼音：干）→死10个人也要干成这件事→口号。

campaign[]n.战役；（政治或商业性的）活动，竞选运动vi.参加活动；参加竞选；作战【例句】This is an advertising campaign for a new product.这是一项旨在推出新产品的广告计划。

【助记】camp+pain阵营疼痛；阵营里发出疼痛声，原来是一系列战役造成的；军营里喝champagne，战役【派生】campaigner n.竞选者；从军者；出征者；老兵fatality[]n.命运决定的事物，不幸，灾祸，天命【例句】There have been ten swimming fatalities this summer.今年夏季已有十人游泳遇溺。

【词组】fatality rate致死率the fatality of certain diseases某些疾病的致命性tagline[]n.标语；品牌口号dummy[]n.假人，哑巴adj.虚拟的，假的【例句】The bottles of whisky on display are all dummies.陈列的威士忌酒都是假的。

【词组】dummy hinges for ornament装饰用的假铰链look like a dummy显出呆头呆脑的样子a dummy president名义校长dummy a newspaper把报纸放大样stimulate[]v.刺激，（使）兴奋；鼓励，鼓舞【例句】The intention of lowering interest rates is to stimulate the economy anddevelop industries.降低利率的目的是为了刺激经济、发展工业。

Unit 3 大学体验英语第二册电子教案

Unit 3 大学体验英语第二册电子教案Unit Three AdvertisingLearning Objectives 1. Listen and Talk about the advantages and disadvantages of advertising2. Grasp the main idea of the two passages3. Master the key language points4. Write about why people fall victim to advertising5. Learn about conjunctions and connective words6. Learn to write a personal adPassage A The VictimI. Pre-reading TasksA. Introductory Questions1. How often do you shop for clothes?2. Do you always follow fashion when buying clothes for yourself? Explain3. Do you think the clothes one wears define what kind of person he or she is? ExplainB. Introductory RemarksThe author once was a compulsive shopper, and might even be addicted to shopping. Shetended to buy more clothes than she needed, and often looked for famous brands, and evendiscounts. Later in her life, when she became a marketing student, this helped her understand howmuch her shopping was influenced by advertising. This influence began to be felt in middle schoolwhen she became concerned about her appearance. As an adult she was more aware of hermotives while shopping, but was still influenced by advertising, consciously or subconsciously.The conclusion drawn by the author is: nobody can escape the influence of advertising.Advertising uses our weaknesses and insecurities against us, and makes us want to be moreattractive, popular, or loveable. It makes us uncomfortable with who we are, and makes us want tobe like the models in the ads. Thus we may buy things that we think are "new, cool, or hot."II. While-reading ActivitiesA. Language Points1. shop-a-holic: A shop-a-holic is a compulsive person who finds great joy in shopping, almost tothe point of being a hobby, but finds it hard to stop shopping and buys things thatare not needed.2. fashion: n. the way of dressing or behaving that is consideredthe best at a certain timeeg. 1) Fashions have changed since I was a girl.2) Fashions for men’s clothes change less frequently than fashionsfo r women’sclothes.3. brand: n. a class of goods which is the product of a particular firm of producereg.1) What is your favorite brand of soap?12) There are two brands of the article on the market.4. clutter: v. make untidy or confusedeg. 1) The room was cluttered with furniture2) Don’t clutter your room.3)The road was cluttered with refugees.5. victim: n. person, animal, etc. suffering injury, pain, loss, etc. as result of other people’sactions, or of illness, bad luck, etc.eg. 1) He was the victim of ill-treatment as a child.2) Many thousands of animals have been victims of this strange new disease.6. necessity: n. something that is necessaryeg. 1) Food and clothing are necessities of life.2) We’ll take only the necessities f or the camping trip.7. dress up: make (something, or oneself) more attractive, esp. with clothingeg.1) They dressed up for the occasion.2) Are you going to dress up for the party, or is it informal?8. be concerned with: to be abouteg. 1) This story is concerned with fairies and wicked magicians.2)The film is concerned with morals.9.define: v. show the character or nature ofeg. 1) Good manners define the gentlemen.2) What defines us as human?10. feed off:1? if an animal feeds off something, it gets food from it:eg. 1) The pigeons feed off our neighbor’s crops.2?an insulting way of saying that someone uses something to continue their activities:eg. 1) The press feeds off gossip and tittle-tattle.11. identify with: cause or consider (someone to be connected with something)eg. 1) Weather cannot be identified with happiness.2) The world identifies Mrs. Pankhurst with female emancipation.12. turn to: go to … for help, advice, sympathy, comfort, etc.eg. 1) The child felt there was no one he could turn to with his problems.2) I had to turn to the dictionary for help.13.quest: n. search, attempt to findeg. 1) The quest for gold was long and difficult.2) He went to the library in quest of something to read.14. affect: v. influenceeg. 1) The amount of rain affects the growth of crops.2)The economic crisis has seriously affected German exports.15. add to: put together with something else so as to increase the number, size, importanceeg. 1) He added some wood to the fire.2)The music added to our enjoyment.16.glamorous: adj. attractive or full of charmeg. 1) She is the most glamorous star in motion pictures.17. be one’s fault: be something for which one can rightly be blamed2eg. 1) It is your own fault for not learning.2) Whose fault is it (that) we are late? It is not our fault.18.means: n. a method or wayeg. 1) The quickest means of travel is by plane.2)He hoped to achieve his goal by peaceful means.19.consumption: n. the act of consumingeg. 1)There is too great a consumption of alcohol in Britain.2)That price rise did not reduce consumption.20. step back: think about as if not involvedeg. 1) From time to time, the teachers should step back and lettheir pupils run things theirway.B. Sentence Explanation1. You could call me a shop-a-holic, as most of my friends do, but I call myself a lover offashion. (para. 1)You could call me a shopping addict, as most of my friends do, but I’d rather say I love to buythings in fashion.2. But as I progressed to high school, advertising became a big influence. (para. 3)But as I moved ahead to high school, I paid more attention to advertising.3. The clothing in high school became something that defined you.High school students seem to adopt a notion that by wearing expensive clothes they are wealthy,smart, or superior in some way.4. Yet my friends and I still turn to advertising, now not only to stay in fashion but more soto find our own style. (para. 4)Yet my friends and I still pay attention to advertising, not only to follow the fashions, but moreto find our own personal style.5. Advertising feeds off human insecurities and make us want to belike these beautifulpeople.Advertising makes people insecure about who they are and need expensive clothes to makethem look good.6. Advertisers show us people around us, yet they choose only acertain look. (para. 5)We see average people in the advertisements, but they are shown in deliberately chosen images.7. Is it the victim’s fault for believing, or the fault of societyfor allowing advertisers to do so?(para. 6)Is it the buyer’s fault for believing the advertising, orsociety’s fault for allowing ads to be madeso powerful and influential?III. After-reading Tasks:1. Do some exercises after the text.2. Dictation.3. Practice making sentences with the important words or expressions.3Passage B The Ad Council at a Glance I. Pre-reading TasksA. Introductory Questions1. Have you ever benefited from public service advertisement?2. Can you give one or two slogans used in public service advertisement?3. Do you think public service campaigns are necessary? Explain.B. Introductory RemarksThe Ad Council was founded during World War II to help sell War Bonds. After the war itcontinued to address pressing social issues with public service advertisements (PSA's). Since 1942it has created over 1000 advertising campaigns on such issues as forest fires, safe and soberdriving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its mostfamous messages are "Only You Can Prevent Forest Fires," "Friends Don't Let Friends DriveDrunk," and "A Mind is a Terrible Thing to Waste." Seat belt usage rose from 21% to 70% afterthe Crash Test Dummies were introduced in 1985. The Ad Council's current major campaigns areto help children achieve their full potential and to encourage Americans to support the war onterrorism.II. While-reading ActivitiesA. Language Points1. inspire: v. encourage in (someone) the ability to acteg. 1) We need a new captain—someone who can inspire the team.2) Success inspires us for fresh efforts.2. take action: start to do something, begin to acteg. 1)They took action to stop him.2)The government has promised to take quick action on the energy crisis.3. individual: n. person; any human beingeg. 1) The individual doesn’t count for much in the situation, the nation must come first.2) The purpose of the law is to protect the rights of the individual.4. testify to: formal to be a clear sign that something is trueeg. 1) Mrs Parson’s nervous behavior testified to the strain shewas under.2) Her red face testified to her guilt.unch: v. get started; set goingeg. 1) The government has launched a new plan to build more houses.2) The firm launched the new product with a big advertising campaign.6. estimate: v. form judgments about; calculate (the lost, value, size, etc.)eg. 1) She made plans and estimated means and resources.2) I asked three building firms to estimate for the repairs to the roof.7.rally: v. (cause to) come or bring together for a purposeeg. 1) To rally people is to bring them together for a great united effort.2) The whole nation rallied to help the government with the war.8.recruit: v. get somebody to do something4eg. 1) The wartime government first recruited men (into the force) from nonessentialindustries.2) The coach recruited nine boys for the baseball team.9.symbol: n. a sign, shape, image, or object which represents a person, idea, value, etc.eg. 1) The lion is often used as a symbol of courage.2) The dove is the symbol of peace.10.stimulate: v. make…more active or alerteg. 1) He was stimulated into greater efforts.2) Praise stimulated the child to study hard.11. make a / the difference: see or show (two things) to be differenteg. 1)If you do so it will make a great difference.2) The extra money would have made all the difference.12.motivate: v. provide someone with a reason or cause for doing somethingeg. 1) He was motivated only by his wish to help, and expected nothing in return.2) These children just sit around all day doing nothing; they need someone tomotivate them.13.concerning: prep. about; with regard toeg. 1) He wrote to me concerning a business arrangement.T 2) his is, I believe, all the news concerning the society.14.abuse: n. wrong use; bad or cruel treatmenteg. 1)Here are some recent abuses of the word.2) Child abuse is a punishable offence.15.adopt: v. take (an idea, custom, etc.) and useeg. 1) I like your methods of teaching and shall adopt them in my school.2) Congress adopted the new measures.16. speak for: express the thoughts, opinions, etc. of…eg. 1)Speaking for yourself, I find the housing quite satisfactory.2) He is old enough to speak for himself.17. approximately: adv. very near (to); very nearlyeg. 1)There are approximately 50 people who attended the lecture.2) The time is approximately ten o’clock.18. pledge: n. a solemn promise or agreementeg. 1) He was under pledge to spend the money in the best way.2) He gave a pledge to handle the affair in a friendly manner.19. decline: v. going from a better to a worse position, or from higher to lowereg. 1) Our business has gone into a decline this year.2) There is a sharp decline in sports in our town.20. distribute: v. divide among several or manyeg. 1) The teacher distributed the examination papers to the class.2) He distributed the prizes among the winners.21. inform: v. tell; give information toeg. 1) He informed me of his arrival.2) He would like to be informed of any new developments.5B. Sentence Explanation1. Our slogans and characters are more than memorable--- they raise awareness, inspireindividuals to take action, and save lives. (para. 1)Our slogans and characters are not just easy to remember, they also greatly influence people’sattitudes and actions, and they save lives.2. The War Advertising Council, a private, non-profit organization, was founded to rallysupport for World War II-related efforts. (para. 6) The War Advertising Council, which was not established by the government or for profit, wasaimed to encourage people to support World War II.3. The Ad Council’s mission is to identi fy a select number of significant public issues andstimulate action on those issues through communications programsthat make ameasurable difference in our society. (para. 7) The Ad Council’s main goal is to decide on a few of vital well-chosen public issues and encourage people to do something that helps to improve the society through effectivecommunications programs.4. The Ad Council reached out to the federal government as well as important nationalnon-profits with an offer to create and also distribute theircrisis-related messages tomedia outlets nationwide. (para. 10)The Ad Council appealed to the American government and the major national non-profitorganizations for producing and distributing messages about the 9-11 disaster to various mediaoutlets throughout the country.III. After-reading Tasks1. Do some exercises after the text.2. Dictation.6。

大学体验英语综合教程2 Unit 3

Public service ads 公益广告 Sales promotion ads 促销广告 Commercials (an advertisement on television or radio) 在电视或广播上的广告
Ads on the newspaper or magazine or on the net
大学体验英语综合教程2 Unit 3
大学体验英语综合教程2 Unit 3
Warm-up Activity
Look at the ads and think about how you will say them in English.
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成功之路，从头开始。
and even save lives;
(3)Ads will help people to make decisions and refine提炼 their
choices. Disadvantages:
(1)mislead误导 the consumers; (2)cheat the consumers，espeead-in Questions
3. What are the advantages and disadvantages of ads?
Advantages:
(1)Good and nice ads will appeal to有吸引力 our sense; (2)Public service ads will inspire激发 people to take action
钻石恒久远，一颗永流传。
给电脑一颗奔腾的“芯”。
服从你的渴望。
Lead-in
Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1. _______ for our attention. Think of the last time you bought clothes. You probably noticed the 2. _______ of colors, patterns, fabric and brands you could 3. _________ from. Which kind of soft 4. _______ would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren’t always what they seem. Sometimes advertising is deceptive and as 5. _______, we must be careful about what we choose to buy. It is important to learn to 6. _______ products and identify our purpose in purchasing the things we need. Coupons are also a form of advertising. Sometimes fast food is tempting because a coupon is offered, even though there are more healthy choices for eating. The good thing about advertising is that it

Unit 3 大学体验英语第二册电子教案

Unit 3 大学体验英语第二册电子教案Unit Three AdvertisingLearning Objectives 1. Listen and Talk about the advantages and disadvantages of advertising2. Grasp the main idea of the two passages3. Master the key language points4. Write about why people fall victim to advertising5. Learn about conjunctions and connective words6. Learn to write a personal adPassage A The VictimI. Pre-reading TasksA. Introductory Questions1. How often do you shop for clothes?2. Do you always follow fashion when buying clothes for yourself? Explain3. Do you think the clothes one wears define what kind of person he or she is? ExplainB. Introductory RemarksThe author once was a compulsive shopper, and might even be addicted to shopping. Shetended to buy more clothes than she needed, and often looked for famous brands, and evendiscounts. Later in her life, when she became a marketing student, this helped her understand howmuch her shopping was influenced by advertising. This influence began to be felt in middle schoolwhen she became concerned about her appearance. As an adult she was more aware of hermotives while shopping, but was still influenced by advertising, consciously or subconsciously.The conclusion drawn by the author is: nobody can escape the influence of advertising.Advertising uses our weaknesses and insecurities against us, and makes us want to be moreattractive, popular, or loveable. It makes us uncomfortable with who we are, and makes us want tobe like the models in the ads. Thus we may buy things that we think are "new, cool, or hot."II. While-reading ActivitiesA. Language Points1. shop-a-holic: A shop-a-holic is a compulsive person who finds great joy in shopping, almost tothe point of being a hobby, but finds it hard to stop shopping and buys things thatare not needed.2. fashion: n. the way of dressing or behaving that is consideredthe best at a certain timeeg. 1) Fashions have changed since I was a girl.2) Fashions for men’s clothes change less frequently than fashionsfo r women’sclothes.3. brand: n. a class of goods which is the product of a particular firm of producereg.1) What is your favorite brand of soap?12) There are two brands of the article on the market.4. clutter: v. make untidy or confusedeg. 1) The room was cluttered with furniture2) Don’t clutter your room.3)The road was cluttered with refugees.5. victim: n. person, animal, etc. suffering injury, pain, loss, etc. as result of other people’sactions, or of illness, bad luck, etc.eg. 1) He was the victim of ill-treatment as a child.2) Many thousands of animals have been victims of this strange new disease.6. necessity: n. something that is necessaryeg. 1) Food and clothing are necessities of life.2) We’ll take only the necessities f or the camping trip.7. dress up: make (something, or oneself) more attractive, esp. with clothingeg.1) They dressed up for the occasion.2) Are you going to dress up for the party, or is it informal?8. be concerned with: to be abouteg. 1) This story is concerned with fairies and wicked magicians.2)The film is concerned with morals.9.define: v. show the character or nature ofeg. 1) Good manners define the gentlemen.2) What defines us as human?10. feed off:1? if an animal feeds off something, it gets food from it:eg. 1) The pigeons feed off our neighbor’s crops.2?an insulting way of saying that someone uses something to continue their activities:eg. 1) The press feeds off gossip and tittle-tattle.11. identify with: cause or consider (someone to be connected with something)eg. 1) Weather cannot be identified with happiness.2) The world identifies Mrs. Pankhurst with female emancipation.12. turn to: go to … for help, advice, sympathy, comfort, etc.eg. 1) The child felt there was no one he could turn to with his problems.2) I had to turn to the dictionary for help.13.quest: n. search, attempt to findeg. 1) The quest for gold was long and difficult.2) He went to the library in quest of something to read.14. affect: v. influenceeg. 1) The amount of rain affects the growth of crops.2)The economic crisis has seriously affected German exports.15. add to: put together with something else so as to increase the number, size, importanceeg. 1) He added some wood to the fire.2)The music added to our enjoyment.16.glamorous: adj. attractive or full of charmeg. 1) She is the most glamorous star in motion pictures.17. be one’s fault: be something for which one can rightly be blamed2eg. 1) It is your own fault for not learning.2) Whose fault is it (that) we are late? It is not our fault.18.means: n. a method or wayeg. 1) The quickest means of travel is by plane.2)He hoped to achieve his goal by peaceful means.19.consumption: n. the act of consumingeg. 1)There is too great a consumption of alcohol in Britain.2)That price rise did not reduce consumption.20. step back: think about as if not involvedeg. 1) From time to time, the teachers should step back and lettheir pupils run things theirway.B. Sentence Explanation1. You could call me a shop-a-holic, as most of my friends do, but I call myself a lover offashion. (para. 1)You could call me a shopping addict, as most of my friends do, but I’d rather say I love to buythings in fashion.2. But as I progressed to high school, advertising became a big influence. (para. 3)But as I moved ahead to high school, I paid more attention to advertising.3. The clothing in high school became something that defined you.High school students seem to adopt a notion that by wearing expensive clothes they are wealthy,smart, or superior in some way.4. Yet my friends and I still turn to advertising, now not only to stay in fashion but more soto find our own style. (para. 4)Yet my friends and I still pay attention to advertising, not only to follow the fashions, but moreto find our own personal style.5. Advertising feeds off human insecurities and make us want to belike these beautifulpeople.Advertising makes people insecure about who they are and need expensive clothes to makethem look good.6. Advertisers show us people around us, yet they choose only acertain look. (para. 5)We see average people in the advertisements, but they are shown in deliberately chosen images.7. Is it the victim’s fault for believing, or the fault of societyfor allowing advertisers to do so?(para. 6)Is it the buyer’s fault for believing the advertising, orsociety’s fault for allowing ads to be madeso powerful and influential?III. After-reading Tasks:1. Do some exercises after the text.2. Dictation.3. Practice making sentences with the important words or expressions.3Passage B The Ad Council at a Glance I. Pre-reading TasksA. Introductory Questions1. Have you ever benefited from public service advertisement?2. Can you give one or two slogans used in public service advertisement?3. Do you think public service campaigns are necessary? Explain.B. Introductory RemarksThe Ad Council was founded during World War II to help sell War Bonds. After the war itcontinued to address pressing social issues with public service advertisements (PSA's). Since 1942it has created over 1000 advertising campaigns on such issues as forest fires, safe and soberdriving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its mostfamous messages are "Only You Can Prevent Forest Fires," "Friends Don't Let Friends DriveDrunk," and "A Mind is a Terrible Thing to Waste." Seat belt usage rose from 21% to 70% afterthe Crash Test Dummies were introduced in 1985. The Ad Council's current major campaigns areto help children achieve their full potential and to encourage Americans to support the war onterrorism.II. While-reading ActivitiesA. Language Points1. inspire: v. encourage in (someone) the ability to acteg. 1) We need a new captain—someone who can inspire the team.2) Success inspires us for fresh efforts.2. take action: start to do something, begin to acteg. 1)They took action to stop him.2)The government has promised to take quick action on the energy crisis.3. individual: n. person; any human beingeg. 1) The individual doesn’t count for much in the situation, the nation must come first.2) The purpose of the law is to protect the rights of the individual.4. testify to: formal to be a clear sign that something is trueeg. 1) Mrs Parson’s nervous behavior testified to the strain shewas under.2) Her red face testified to her guilt.unch: v. get started; set goingeg. 1) The government has launched a new plan to build more houses.2) The firm launched the new product with a big advertising campaign.6. estimate: v. form judgments about; calculate (the lost, value, size, etc.)eg. 1) She made plans and estimated means and resources.2) I asked three building firms to estimate for the repairs to the roof.7.rally: v. (cause to) come or bring together for a purposeeg. 1) To rally people is to bring them together for a great united effort.2) The whole nation rallied to help the government with the war.8.recruit: v. get somebody to do something4eg. 1) The wartime government first recruited men (into the force) from nonessentialindustries.2) The coach recruited nine boys for the baseball team.9.symbol: n. a sign, shape, image, or object which represents a person, idea, value, etc.eg. 1) The lion is often used as a symbol of courage.2) The dove is the symbol of peace.10.stimulate: v. make…more active or alerteg. 1) He was stimulated into greater efforts.2) Praise stimulated the child to study hard.11. make a / the difference: see or show (two things) to be differenteg. 1)If you do so it will make a great difference.2) The extra money would have made all the difference.12.motivate: v. provide someone with a reason or cause for doing somethingeg. 1) He was motivated only by his wish to help, and expected nothing in return.2) These children just sit around all day doing nothing; they need someone tomotivate them.13.concerning: prep. about; with regard toeg. 1) He wrote to me concerning a business arrangement.T 2) his is, I believe, all the news concerning the society.14.abuse: n. wrong use; bad or cruel treatmenteg. 1)Here are some recent abuses of the word.2) Child abuse is a punishable offence.15.adopt: v. take (an idea, custom, etc.) and useeg. 1) I like your methods of teaching and shall adopt them in my school.2) Congress adopted the new measures.16. speak for: express the thoughts, opinions, etc. of…eg. 1)Speaking for yourself, I find the housing quite satisfactory.2) He is old enough to speak for himself.17. approximately: adv. very near (to); very nearlyeg. 1)There are approximately 50 people who attended the lecture.2) The time is approximately ten o’clock.18. pledge: n. a solemn promise or agreementeg. 1) He was under pledge to spend the money in the best way.2) He gave a pledge to handle the affair in a friendly manner.19. decline: v. going from a better to a worse position, or from higher to lowereg. 1) Our business has gone into a decline this year.2) There is a sharp decline in sports in our town.20. distribute: v. divide among several or manyeg. 1) The teacher distributed the examination papers to the class.2) He distributed the prizes among the winners.21. inform: v. tell; give information toeg. 1) He informed me of his arrival.2) He would like to be informed of any new developments.5B. Sentence Explanation1. Our slogans and characters are more than memorable--- they raise awareness, inspireindividuals to take action, and save lives. (para. 1)Our slogans and characters are not just easy to remember, they also greatly influence people’sattitudes and actions, and they save lives.2. The War Advertising Council, a private, non-profit organization, was founded to rallysupport for World War II-related efforts. (para. 6) The War Advertising Council, which was not established by the government or for profit, wasaimed to encourage people to support World War II.3. The Ad Council’s mission is to identi fy a select number of significant public issues andstimulate action on those issues through communications programsthat make ameasurable difference in our society. (para. 7) The Ad Council’s main goal is to decide on a few of vital well-chosen public issues and encourage people to do something that helps to improve the society through effectivecommunications programs.4. The Ad Council reached out to the federal government as well as important nationalnon-profits with an offer to create and also distribute theircrisis-related messages tomedia outlets nationwide. (para. 10)The Ad Council appealed to the American government and the major national non-profitorganizations for producing and distributing messages about the 9-11 disaster to various mediaoutlets throughout the country.III. After-reading Tasks1. Do some exercises after the text.2. Dictation.6。

大学体验英语第四版第二册-3A-The development of advertising

Unit 3。

Passage A。

The Development of Advertising[1] Advertising is the techniques and practices used to bring products，services，opinions，or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised。

Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates，among many other examples。

广告是将产品、服务、意见或事业公之于众的技术和做法，目的是说服公众以某种方式回应广告上的内容。

大多数广告都涉及商品推销，但类似的方法也用于鼓励人们安全驾驶、支持各类慈善机构、或投票给政治候选人,还有许多其他例子。

[2］Advertising started as early as medieval time by word of mouth and the first step toward modern advertising came with the development of printing in the 15th and 16th centuries。

The real growth of an advertising industry came with the great expansion of business in the 19th century. It was that century, primarily in the United States，that saw the establishment of advertising agencies and by the early 20th century agencies became involved in producing the advertising message itself, including copy and artwork，and by the 1920s agencies had come into being that could plan and execute complete advertising campaigns，from initial research to copy preparation to placement in various media.广告早在中世纪的口口相传中就产生了，而现代广告的第一步源于十五、十六世纪印刷术的发展。

大学体验英语2第三版unit3

Reference:
Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Hale Waihona Puke Smokey Bear and his famous words of wisdom, “Only You Can Prevent Forest Fires,” are recognized by 95% of adults and 77% of children. Launched in 1944, the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.
Since the Crash Test Dummies, Vince and Larry, were introduced to the American public in 1985, safety belt usage has increased from 21% to 70%, saving an estimated 75,000 lives.
Unit 3
Return to Menu
Passage A Passage B
Passage A

大学体验英语第二册 unit3

Department of College English
服从你的渴望。
Sprite: Obey your thirst.
Department of College English
•滴滴香浓，意犹未尽。(麦斯威尔咖啡 )
Maxwell：Good to the last drop.
Department of College English
Department of College English
Language Points
12. define:v. (~ sth. as sth.) state precisely the meaning of sth.; explain Good manners define a gentleman. definition n.
Department of College English
Language Points
10. necessity: n. necessary things Food, clothing, and shelter are all basic necessities of life. We’ll take only the necessities for the spring outing. necessary a. necessarily adv. unnecessary a.
Public Service Advertisement
Department of College English
Public Service Advertisement
Department of College English
Public Service Advertisement

大学英语二(综合教程)第三单元

大学体验英语二（综合教程）Unit 3AdvertisingUnitListen and TalkLead inMany products for sale seem to scream at us, "Buy me! Buy me!" Advertising is a big business in our world with many products 1.____for our attention. Think of the last time you bought clothes. You probably noticed the 2.____of colors, patterns, fabrics and brands you could 3.____from. Which kind of soft 4.____would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren't always what they seem. Sometimes advertising is deceptive and as 5.____, we must be careful about what we choose to buy. It is important to learn to 6.____products and identify our purpose in purchasing the things we need. But the good thing about advertising is that it helps people to 7.____and refine their choices.In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8.____to. Inspiring ads cause individuals to take action and even save lives. 9.____in America, for example has been reduced over the years because of the creative Public Service advertisements that the council 10. ____"Please, please don't be a litter bug, 'cause every 'litter bit' hurts." Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.Key:1. competing; 2. variety; 3. choose; 4. drink; 5. consumers;6. compare;7. make decisions;8. respond;9. Pollution 10. providesPassage A: The Victim2.Answer the following questions with the information from the passage.1. Why do the author’s friends call her a shop-a-holic?They do so because she likes shopping and keeps a lot of name-brand items in her room.2.When does the author realize that she is a victim of advertising?She realizes that she is a victim of advertising when she learns more about marketing.3. Why is clothing very important to high school girls and not that important to college students? Because high school girls are defined and identified by their clothing, but college students are defined by their personality rather than by their clothing.4.Advertisers portray beautiful models in advertising. Why do they do that?They use those beautiful models to pass this message to us: if we want to be popular, loved, and attractive, we should follow these models.5.Do you think there is a way for us to avoid being the target of advertising?Answer: Open.3. Choose the best answer to each question based on the information you obtain from the passage.1. It can be concluded that a victim of advertising is one __________.A) whose choices are influenced by advertising when doing shoppingB) who never questions about the money one pays for one's shoppingC) whose room is cluttered with a lot of expensive clothesD) who buys a lot of expensive name-brand clothes2. What does the author mean by calling herself "a 'smart' shopper"?A) She follows advertisements to do her shopping.B) She doesn't buy clothes at their original prices, but when they are on sale.C) She always asks herself if she's getting what she's paying for.D) She usually buys expensive name-brand items.3. When in college, the author still sticks to advertising because __________.A) she wants to identify herself with her friendsB) she wants to find the style that portrays who she isC) she wants to wear name-brands to show that she is a rich girlD) she wants to make sure she is always in fashion4. Advertising influences us in all of the following ways except that __________.A) it presents the model for us to followB) it uses our own insecurities against usC) it encourages the development of personalityD) it reveals our weaknesses to force us to change5. We can infer that __________.A) nobody can avoid being influenced by advertisingB) advertising will go on using our weakness to work against usC) many people will stop reading magazines to avoid being influenced by advertisingD) knowledge about marketing enables one to see how advertising functionsAnwser: 1. A; 2. B; 3. B; 4. C; 5. D4. Fill in the blanks with the words given below. Change the form where necessary.1. Company loyalty made him turn down many ____ job offers.2. Miller's ____ with medieval art dates from her childhood.3. His ____ that he had nothing to do with the affair was greeted with some suspicion.4. There are good novelists, ____ the terrible flood of bad novels and poor work.5. The shops are well stocked with food, clothing and other consumer ____ .6. Something is worrying me, but I can't ____ exactly what it is.7. She had a clear _____ of how she would look in twenty years' time.8. The agency is more _____ with making arty ads than understanding its clients（客户）.9. The dead soldier was identified only by his uniform and personal _____ .10. Food and clothing are the bare ____ of life.Anwser:1. attractive 2. fascination 3. statement 4. despite 5. items6. define7. image8. concerned9. belongings 10. necessities5. Complete the following sentences with phrases or expressions from the passage.1. This meeting gives us a chance to ___ and have a good look at our problem.2. By reading this book, we can ____ the main character's personality.3. I just love the fun of ___ in different clothes for different occasions.4. For advice, they ____ one of the school's most experienced teachers.5. The central services of the BBC ____ the local stations to some extent.Answer: 1. step back 2. identify with 3. dressing up 4. turned to/looked to 5. feed off6.Fill in each blank with a word from Passage A according to the definition given in the brackets. The number of the paragraph in which the target word appears is also supplied in the brackets. Change the form where necessary.1. You will spend lots on clothes if you always follow the ____ . (the way of dressing that is popular at a certain time: Para. 1)2.We were very sympathetic with the sufferings of the flood ____ . (people or animals that are injured, killed or hurt by somebody or something: Para. 1)3.They are going to make an important decision that will ____ the company’s future. (influence: Para. 5)4.The essential ____ of transport for the islanders remained the rowboat. (a method or way of doing: Para. 6)5.The _____ of beer did not go down when the tax on it was raised. (the act of consuming or an amount consumed: Para. 6)Answer: 1.fashion 2.victims 3.affect 4.means 5.consumption7.Translate the following sentences into English.1. 我们需要通过减少道路上的车辆以降低燃料消耗。

大学体验英语综合教程2Unit 3 Advertising的listen and talk 部分教案

大学体验英语综合教程2Unit 3 Advertising的listen andtalk 部分教案王晓芳Unit 3 AdvertisingI. Teaching Objectives1. To train the students’ ability to listen through listening practice.2. To cultivate the students’ ability to talk about advantages and disadvantages of advertising.3. To let students learn something public service advertisement and sales advertisement.II. Time Allotment1st period：Lead-in 2nd period：Discussion3rd period：Dialogue samples 4th period：Communicative tasksIII. Teaching Content1. Lead-in: Listen to the passage at least 3times and try to fill the missing words in the blanks.2. Discussion: Four pictures are presented to encourage students to talk about different jobs.3. Dialogue samples: Two dialoguesDialogue 1 Talking about a public service advertisement Dialogue 2 Talking about a sales advertisement4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about a public service advertisement about waste disposal Task 2 Talking about being cheated by a sales advertisementIV. Teaching Procedures1. Lead-inStep1:Teach students the words in P 176.Step2: Ask the students to listen to the passage at least 3 times and try to fill the missing words in the blanks.1.appeal to sb: be attractive or interesting adj. appealinge.g. The idea of camping has never appeal to me.2.respond to: act in answer to 回应 n. response in response to 2. DiscussionStep 1. Show students some taglines of some famous brands to arouse students’interests to learn this unit.1Nike: Just do it.Kappa: He who loves me follows me. McDonald’s: I’m loving it.百事可乐：The choice of a new generation. 索爱：Music is everywhere. 肯德基：We do chicken.Step 2. Ask students to form partners or groups to discuss these questions. 1)Tell how you would respond to advertisements.good or bad?2)Do you always follow fashion when buying clothes for yourself? 3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 1 1.drop out (of sth): withdraw(退出）；leave school(辍学）e.g. She got a scholarship to Cambridge but dropped out a year later.2.help (sb) out:帮助某人（尤指摆脱困境等）e.g. He’s always willing to help (us) out when we’re short of stuff.3.enroll: enroll(sb)(in/as sth) 成为会员；登记；注册 enroll new students enroll in evening classesWe enrolled him as a member of the club. n. enrollment 入伍；入会；入学；注册(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 2 Cheated （cheat过去式和过去分词） Promotion 促销 Mark sth down 减价Be caught up in sth 陷入，沉浸于 Expiration date 失效日期 Be On guard 防范，警惕 Watch for 当心(2) Ask students to repeat the dialogue line by line with one speaking afterthe other.4. Communicative tasksStep 1. Ask students to create a dialogue with their partner according to the givensituation, using the expressions and sentence patterns for talking about a public service advertisement in the table. SituationBrian and Xiaohong talk about an environmental protectionadvertisement in which the citizens are requested to sort out the useful wastes and put them in three slots — blue slot for paper, yellow for aluminium cans, and brown for plastic bottles. They think it a good idea to dispose of the wastes.For referenceBrian: I received an advertisement in the mail today about sorting2waste products to help protect the environment.Xiaohong: I received it too. It sure sounds like a good idea —sorting out items that can be recycled, like paper, aluminium cans and plastic bottles.Brian: I’ve already seen the three slots that the advertisement said weshould use: a blue slot for paper, yellow for aluminium cans, and brown for plastic bottles.Xiaohong: Do you think we’re supposed to rinse out the cans and bottles before we put them in the slots?Brian: The ad didn’t say, but I think it’s a good idea since the items are going to be recycled. Well, at least that’s what I plan to do. Xiaohong: Me too. Do you think other citizens will bother with this program?Brian: I certainly hope so. Everyone should be able to recognize the importance of protecting the environment.Xiaohong: You’re right. Recycling these kinds of items shoulddrastically reduce the amount of land used for waste disposal.Brian: Let’s hope everyone else sees this advertisement and starts recycling today!Step 2. Ask students to create a dialogue with their partner according to thegiven situation, using the expressions and sentence patterns for Talking about being cheated by a sales advertisement in the table. SituationVictor saw an advertisement saying “Clearance Sale” in front of XYZ fashion shop. He paid 30 yuan for two T-shirts, but they shrank to children’s size after being washed only once. His friend Lili reminded him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.For referenceVictor: I’m never going to shop at XYZ Fashion Shop again!Lili: It’s not one of my favorite stores either. What happened to you there?Victor: They were advertising a “Clearance Sale” in front of theshop and I bought two T-shirts for 30 yuan. The problem is, the shirts shrank to children’s size after being washed only once!Lili: Did the shirts have laundry instructions on them? Victor: Yes, and I followed them exactly. Talk about cheapmerchandise!Lili: Did you try and get your money back from the store? Victor: Yes, but they said they don’t guarantee their products. I’mnever shopping there again!V. AssignmentAsk students to work in pairs and discuss how to ask about job opportunities and go for job interviews. Then preview the passage A and the words in P176-178..3。

大学体验英语2(第三版)unit3

Since the tragedies of September 11th, Americans have
campaigns. The Ad Council’s pledge is to
remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing media landscape.
2. Please give one or two examples of advertising slogans of
public service.
Reference:
Here are some examples: “Smoking is dangerous for people’s health.” “For the safety of your family and yourself, drive carefully.”
1. Have you ever read any English public service advertisements?
Can you appreciate the public service messages they are promoting?
Reference:
Yes, of course. For example, I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only did I myself do so, I also asked other people to follow the advice.

大学体验英语视听说教程2-U3

Background Information
Impacts of the Subprime Mortgage Crisis
Major banks suffered from huge losses. During 2008, three of the largest U.S. investment banks either went bankrupt (Lehman Brothers) or were sold at fire sale prices to other banks (Bear Stearns and Merrill Lynch). These failures augmented the instability in the global financial system. The financial crisis (Wall Street) spread to the real economy (Main Street) in the form of the recession. The severe U.S. economic recession had a ripple effect on economies worldwide, contributing to a dramatic drop in economic growth virtually everywhere. Around the world stock markets have fallen, large financial institutions have collapsed or been bought out, and governments in even the wealthiest nations have had to come up with rescue packages to bail out their financial systems. Many nations, whether wealthy and industrialized, or poor and developing, slid into recession. The global recession has resulted in a sharp drop in international trade, rising unemployment and slumping commodity prices. Several economists have

大学体验英语综合教程2（第三版）课后翻译

Unit11. 任何年满18岁的人都有资格投票。

(be eligible to, vote)Anyone over the age of 18 is eligible to vote.2. 每学期开学前，这些奖学金的申请表格就会由学校发给每一个学生。

(apply for, scholarship)A form to apply for these scholarships is sent by the university to every student before the start of every semester.3. 遵照医生的建议，我决定戒烟。

(on the advice of)On the advice of my doctor, I decided to give up smoking.4. 公园位于县城的正中央。

(be located in)The park is located right in the center of town.5. 这所大学提供了我们所需的所有材料和设备。

(facilities)The university provides all the materials and facilities we desire.1. 他们花了多年的时间寻找内心的平静，但是收效甚微。

(search for)They spent many years searching for peace of mind, but with little success.2. 这种新药的成功研制已经使许多疾病的治疗发生了根本性的变革。

(revolutionize)The successful development of the new drug has revolutionized the treatment of many diseases.3. 由于这个国家的经济不景气，这家公司濒于破产。

大学体验英语第四版第二册-3A-The development of advertising

Unit 3. Passage A. The Development of Advertising[1] Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among many other examples.广告是将产品、服务、意见或事业公之于众的技术和做法，目的是说服公众以某种方式回应广告上的内容。

大多数广告都涉及商品推销，但类似的方法也用于鼓励人们安全驾驶、支持各类慈善机构、或投票给政治候选人，还有许多其他例子。

[2] Advertising started as early as medieval time by word of mouth and the first step toward modern advertising came with the development of printing in the 15th and 16th centuries. The real growth of an advertising industry came with the great expansion of business in the 19th century. It was that century, primarily in the United States, that saw the establishment of advertising agencies and by the early 20th century agencies became involved in producing the advertising message itself, including copy and artwork, and by the 1920s agencies had come into being that could plan and execute complete advertising campaigns, from initial research to copy preparation to placement in various media.广告早在中世纪的口口相传中就产生了，而现代广告的第一步源于十五、十六世纪印刷术的发展。

大学体验英语综合教程2unit3笔记

Unit 3 Adver‎t isin‎g△decep‎tive：adj. 欺骗性的vt decei‎v e△refin‎e:impro‎v e a metho‎d, plan, syste‎m, etcby gradu‎ally makin‎g sligh‎t chang‎e s to it.refin‎e your choic‎e s△catch‎y:易记的easil‎y remem‎b ered‎a song with a catch‎y tune.一首调子好‎记的歌△a litte‎r bug: someo‎n e who leave‎s waste‎on the groun‎d in publi‎c place‎s乱扔废物的‎人△Victi‎m(a) perso‎n, anima‎l or thing‎that is injur‎e d, kille‎d or destr‎o yedas the resul‎t of carel‎e ssne‎s s, crime‎or misfo‎rtune‎被伤害、杀害或毁灭‎的人、动物或事物‎(b) perso‎n who is trick‎e d or foole‎d受骗者；遭遇弄的人‎Iraqi‎ peopl‎e are victi‎m s of the Golf War.△defin‎e:vt.规定, 明确, 定义, 解释expla‎i n the meani‎n g ofdescr‎i be or show sth. accur‎a tely‎1)It's wrong‎to defin‎e "happi‎n e ss"as "owing‎l ots of money‎".2)The first‎ step is to defin‎e the probl‎e m.3)It is diffi‎c ult to defin‎e what makes‎her so popul‎a r.Defin‎i tion‎(n):an expla‎n atio‎n of the meani‎n gthe quali‎t y of being‎clear‎ and easy to see1)Neigh‎b ors by defin‎i tion‎l ive close‎by= (this is what being‎ a neigh‎b or means‎).2)What is your defin‎i tion‎of happi‎n e ss?△turn to:vt.look to:depen‎d on sb or sth to provi‎d e help, advic‎e, etc.1)The child‎felt there‎ was no one he could‎turn to with his probl‎e ms.2)I had to turn to the dicti‎o nary‎for assis‎t ance‎.3)There‎are many websi‎t es you can look to for more infor‎m atio‎n.△Feed off vt. take advan‎t age of 利用1)Y ou can feed off the oppor‎t unit‎y to eleva‎te your caree‎r.2)The bigge‎r newsp‎a pers‎o ften‎feed off stori‎e s in the small‎e r paper‎s.3)The adver‎ti ser‎s feed off our weakn‎e sses‎to promo‎t e the sale of their‎ produ‎cts.△fault‎:sth. that is wrong‎or not perfe‎ct缺陷;respo‎n sibi‎l i ty for sth. wrong‎that has happe‎n ed or been done 责任/过错/过失.defec‎t, flaw 缺点1)In my opini‎o n, the book's virtu‎e s outwe‎i gh its fault‎s.2)The syste‎m, for all its fault‎s, is the best avail‎a ble at the momen‎t.Who is to blame‎谁有责任的‎3) It is your own fault‎ for not learn‎i ng.deser‎v i ng blame‎有责任的, 有错的4)Which‎of the 2 drive‎rs was at fault‎i n the car crash‎?blame‎or criti‎ci ze指‎责, 找…的差错5)She's alway‎s findi‎n g fault‎ wi th the way I do thing‎s.△add to :put toget‎h e r with somet‎h i ng else so as to incre‎a se the numbe‎r, size, impor‎tance‎.1)Our expla‎natio‎n would‎only add to his anger‎.2)The peopl‎e who suffe‎r from the calam‎i ty add up to over 2,000.3)The awful‎ weath‎e r only added‎to our diffi‎c ulti‎e s in compl‎e ting‎the task .△foste‎r(v.)1) 培养，促进encou‎rage sth. to devel‎o p2) 抚养，养育tak‎e anoth‎e r perso‎n’s child‎i nto your home for a perio‎d of timea.The coupl‎e wante‎d to adopt‎ the black‎child‎they had been foste‎ri ng.b.We hope these‎meeti‎n gs will help foste‎r frien‎dl y relat‎i ons betwe‎e n our two count‎ri es.△fashi‎o n :n.(1) manne‎r or way of doing‎thing‎s(2) popul‎a r style‎o f cloth‎e s, behav‎i or etc.a.Let's now carry‎the discu‎ssion‎ a bit furth‎e r in a more forma‎l fashi‎o n. 正规的方法‎b.A new type of humou‎r, which‎stems‎l arge‎l y from Ameri‎ca,has recen‎tl y come into fashi‎o n. Fashi‎o n indus‎t ry \ shopfollo‎w the fashi‎o ncome into fashi‎o n.Stay in fashi‎o nOut of fashi‎o nAdj. fashi‎o nabl‎e△Step back: vithink‎about‎ as if not invol‎v e d后退‎;退居不重要‎的部位It is the time for paren‎t s to step back so that their‎ child‎ren can handl‎e the thing‎their‎o wn way when they grow up.We shoul‎d step back and consi‎d er wheth‎e r we get what we pay for.△ident‎i fy:vt. recog‎ni ze/ find or disco‎v erScien‎ti sts‎have ident‎i f ied‎ a link betwe‎e n diet and cance‎r.1.. He was not the ‘tough‎guy’the publi‎c ident‎i f ied‎him with.（把某人视为‎）他不是公众‎所认为的硬‎汉2. Y ou shoul‎d not ident‎i fy wealt‎h with happi‎n e ss.（认为某事等‎同于）幸福和财富‎不能混为一‎谈。

大学体验英语综合教程课堂辅导Book 2Unit 3-lead in-参考范文

AdvertisingAdvertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical,impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertisement pages of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. In the U.S. alone in the late 1980s, approximately$120 billion was spent in a single year on advertising to influence the purchase of commodities and services.Advertising falls into two main categories: consumer advertising, directed at the consumer, and trade advertising, in which the appeal is made to dealers through trade journals and other media.Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns as important institutions. Each year millions of dollars are spent on institutional advertising, which usually mentions products or services for sale only incidentally.Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers. Varying rates are also set by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.。

大学体验英语2(第三版)unit3

How many types of advertisements are there? What are they?
Types of advertisement
commercials
Public service advertisements (PSAs)
A commercial advertisement is
2nd time
Second time Many products for sale seem to scream at us, “Buy me! Buy But the good thing about advertising is that it helps people me!” Advertising is a big to 7)________ and refine theirbusiness choices. in our world with many products 1)________ for our attention. Think of the timely last time you In the United States, the Ad Council creates public bought clothes. Youto probably noticed the 2)________ service messages the nation. Their purpose is of tocolors, raise awareness of public problems that citizens can 8)________ to. patterns, fabric and brands you could 3)________ from. Which Inspiring ads cause individuals to take action even kind of soft 4)________ would you like to haveand today or save what lives. kind 9)________ in America, for example, has been reduced over the of computer do Advertisers are skilled in the art of years because ofyou the want? creative public service advertisements that making their products look the best toplease appeal to our senses. But the council 10)________. “Please, don‟t be a litter products aren‟t always what seem. Sometimes is bug, ‟cause every „litter bit‟they hurts. ” Many familiesadvertising have taught their children litter inwe the trash can in response to this deceptive and to asplace 5)________, must be careful about what we catchy phrase, which hasto affected generations as each choose to buy. It is important learn to 6)________ products and succeeding generation has taught their children not to litter. identify our purpose in purchasing the things we need.

大学体验英语听说教程2(第二版)听力原文(最后两题)

Experiencing English Listening ＆SpeakingLevel 04 Unit 1 Introductions“You’ll really like him.”Alice: Look, there he is.Jean: Who?Alice: Robert, the guy I’ve been telling you about.Jean: Oh. The guy you’re going out with?Alice: I wish. The guy I WANT to go out with.Jean: Oh, he’s really handsome. Um, let’s go talk to him.Alice: Oh, OK. I’ll introduce you. I think you’ll really like him. Hi, Robert. Robert: Oh, hi.Alice: Have you met my friend, Jean?Robert: Hey, Jean. I think we’ve met before.Jean: We have? Where?Robert: Last December, at Sam’s party.Jean: Oh, Sam.Robert: Oh? Aren’t you going out with him anymore?Jean: No, we broke up a couple of mouths ago.Robert: Oh—Oh, really?Unit 2 Personality “What do you like about him?”Sheri: Hey, I went out with the neatest guy over the weekend!Jeremy: Yeah, what’s he like? Tall? Handsome?Sheri: Not really.Jeremy: Dress nice? Drive a nice car?Sheri: Not especially.Jeremy: Then he must be buff. Does he work out a lot?Sheri: No—But he has a nice smile—Dimples. I like dimples. He’s kind of cute. Jeremy: And that’s what you like about him?Sheri: No, it’s more than that. He’s sensitive.Jeremy: Sensitive? How can you tell?Sheri: Well, we went to this really romantic movie, and there was this really sad part, and, and he—Cried.Jeremy: He cried?Sheri: Yeah, he just cried and he didn’t try to hide it or anything. It was so sweet.Jeremy: Oh—You like that, huh? Well, I cry at movies, too!Unit 3 Home “The view is great.”Sean: This is Sean McCain, live with Julie Morris, from Gemini One, the internatonal space station. Julie, can you hear me?Julie: Yes, I can hear you.Sean: Julie, can you tell us, what is it like living on the Gemini One?Julie: The Gemini One is wonderful. It’s not so different from living on Earth, really. We have jobs, friends, entertainment, natural beauty. And we have all the modern conveniences that you have on Earth.Sean: What modern conveniences?Julie: Well, we have movie theaters, game centers, music clubs, shops, restaurants—Sean: How about food? How do you get your food?Julie: I go shopping, just like everyone on Earth. You can get any type of food here.Sean: Is food expensive?Julie: Some of it is. The stuff that’s imported from Earth is very expensive. Likea banana from Earth can cost $100. But most food is really cheap. Sean: Do you miss getting away to the countryside or the mountains? Don’t you miss nature?Julie: Well, we have lots of nature up here. I can go hiking and mountain biking, riding in the hills, take a swim in a beautiful lake. It’s really beautiful up here.3Sean: How do people get around up there?Julie: Oh, just like we do down there. We have electric cars and trains, but not airplanes.Sean: What do you like most about living in the space station?Julie: Well, the air is clean. There’s no pollution, and it’s easy to get around. It’s really an ideal world.Sean: And what do you like least?Julie: Well, it’s kind of expensive to fly home to Earth to see my parents for the holidays.Unit 4 Technology “How does it work?”Cindy: What the heck is that?Dave: It’s a Thai magazine.Cindy: Thai? You can read Thai?Dave: Well, a little.Cindy: How?Dave: I went to Thailand last summer and I lived with a Thai friend and his family. I had such a great experience I want to go back.Cindy: Why? What was your experience like?Dave: Well, I started to learn some Thai—And practiced talking with people and ordering in restaurants and everybody was so nice—You know,Thailand is called the Land of the Smiles—They even smiled when I made a mistake speaking the language. The people were beautiful.Everything was beautiful. It changed my life.Cindy: But I’ve always heard that Thai was impossible to learn.Dave: Maybe for some people but not for me. I mean it is totally different from English. The writing system is different, they use different tones, everything is different, but I really want to learn it. I want to understand more when I go back.Cindy: I wish I felt that way about learning French. Maybe I should study another language.Dave: No, Cindy, it’s not the language. You’ve just got to get into it.Unit 5 Nationalities “All around the world”Steve: I can’t believe these people. I can’t believe what they do.Trish: Calm down, Steve. What are you talking about? What is it this time? Steve: Look at this. I just bought a donut. I’m so sick of the clerk wrapping each pastry individually, then taping the bags shut, then putting those bags in another bag, folding it down, and then taping that bag shut. I can’t take it anymore. It’s crazy and it’s bad for the environment.Trish: How long have you been living here? Don’t you know that’s the way it is? Steve: I just want them to stick ‘em in a napkin for me, so I can eat while I’m5walking to class.Trish: There you go again. Don’t you know it’s rude to eat while you walk? Steve: I’m so tired of this place. I don’t have time to sit down and eat. People here are too inflexible, and they have too many rules.Trish: Yeah, right, Steve, so you’re gonna convert everybody here to your way of doing things?Steve: Yeah, there has to be more individual freedom to do whatever you want.Trish: Why don’t you just relax and go with the flow?Steve: Go with the flow? The whole system is a waste of my time. The clerks here should learn how to be more efficient, like in the U.S.Trish: What are you talking about? When I was in the U.S., the clerks were really rude. They just ignore you, and seem offended if you want anything. Don’t you think it’s better this way?Steve: Are you kidding?Trish: Well, I kind of like it. It’s nice to relax and enjoy the moment while your packages are being wrapped. I like all of the traditions, and the care and attention that people give you, and the manners. To me, it’s a wonderful place to live.Steve: I think you’re nuts.Trish: You’re not gonna last long, mate.Unit 6 Identity “What’s your number?”Int: So, Ms. Spencer, why did you apply for this job at CNN?Amy: Well, I’ve always wanted to be a journalist, and I like traveling. And, you can interview lots of important people.Int: Tell me about your experience in journalism.Amy: Um—Well, I make a newsletter for my family. And I worked on my high school newspaper. And I read a lot of newspapers and newsmagazines —Int: Do you think you’re qualified for the prestige of this job?Amy: Absolutely. I’ve taken acting lessons. And I look good on camera. And I travel a lot so I think I’d be good as a foreign correspondent.Int: What about teamwork? Have you ever worked as part of a team?Amy: Of course, I was really great at sports in high school, and—Int: You don’t seem to have much experience as a writer.Amy: Well, that’s not exactly true. I write a lot of e-mail to my friends.Int: And you haven’t taken any journalism courses, have you?Amy: Well, I took a class in modern film, and one in communications, or something like that.Int: Well, thanks, Ms. Spencer. We’ll be in touch.7Unit 7 Family “I really take after my dad.”Nate: Are these your parents?Jane: Yeah, that’s my whole family.Nate: Oh. You look a lot like your mom—Especially your eyes, very deep, beautiful eyes.Jane: Oh, thank you—Nate: And the same figure—Same shape.Jane: Uhh, hey, I don’t want to hear that. I may look like my mom, but I really take after my dad.Nate: Really, in what way?Jane: We’ve both very adventurous. My dad was, like, into motorcycles when he was younger—And he was in one of those, you know, motorcycle clubs.Nate: You mean, like a motorcycle gang?Jane: Yeah—But that was before he was married. I’ve been riding a motorcycle myself since I was 17.Nate: You? No way!Jane: Yeah, I’ve always done stuff like that.Nate: Really, like what else?Jane: Well, surfing, snowboarding—My dad and I even went skydiving once.We didn’t tell my mom, though. She would have killed us!Unit 8 Directions “Are you lost?”Woman: Moshi —moshi. Gengo sentea —Father: Hello —Hello —Veronica —veron —Ve-ro-ni-ca Smith —Is Veronica Smith there, please?Woman: Ah, Ah —Veronica —sensei —Veronica —sensei? Ah, wait a moment, please ——Father: ［muttering to himself］Wait a moment? What’s wrong? Veronica: Hello.Father: Hello, Veronica. Is that you?Veronica: Yes, Dad. It’s me.Father: Where is this place? Somebody was speaking Japanese to me. I mean, did I call the right number?Veronica: Dad, you called the school number. And you’re luky I’m here now.Dad, I told you. Don’t call the school number. Remember?Father: Yes, but you didn’t give me your home phone number. Why didn’t you call me?Veronica: I just got here a few days ago —Okay, let me give it to you. Are you ready?Father: Uh, ready. Ready. Okay.Veronica: Okay. It’s 798-55-4123.Father: 798-55-4123.Veronica: Oh, oh, wait. Dial the country code. And that’s 81 —and then —9and then the number.Father: Why is the number so long?Veronica: Because it is, Dad.Father: Do you have a place yet?Veronica: Yeah. Let me give you the address. Are you ready?Father: Um —yeah. Okay. What is it?Veronica: It’s one dash one dash one fifty-five —Uegahara B356.Father: Uh, w-wh-wait. Wait. One —one what? Why is it so long? Veronica: Dad, I’ve got to go I’ll send it to you by e-mail. Bye.［Kiss sound］Father: But, what’s your e-mail address?Unit 9 Jobs “The benefits are great!”Kevin: Hey, Cathy, I found a good place for a vacation this summer.Cathy: What is it?Kevin: It’s called Camp Star.Cathy: Hmmm. Looks pretty. But what can you do there?Kevin: It’s kind of isolated.Cathy: Isolated? What do you mean?Kevin: It’s off the coast, and you have to take a boat to get there. This week’s program is that you hike and hear lectures and talk about current issues.Cathy: Where do you stay? Tents?Kevin: No, it’s an old hotel. They have a couple of rules, though.Cathy: Uh-huh?Kevin: It says here there’s no TV and you can’t use any electrical appliances. Cathy: No TV? And no electrical —Wait a minute. What about my notebook computer?Kevin: No, no computers, and there’s only one telephone on the whole island. Cathy: What? So I won’t be able to check my e-mail either?Kevin: You’ll get by. It’ll be fun! Look, you can read, and talk, and think. And every morning you go for a long hike.Cathy: Ahh. Sounds like work.Kevin: I think it would be relaxing. I’d like to get away from the phone for a week. And I think it’d be good for you.Cathy: So you’re telling me there’s no TV, no computers, and I have to wake up every morning to go hiking. Why on earth would anybody want to go there?11Unit 10 Style “It means a lot to me.”Jean: I’m ready, are you? Why don’t you take that necklace off before you go in the pool?Chandra: Oh, this? No, I never take it off. I wear it all the time. I’ve had it since I was a kid.Jean: Really? You’re worn it since you were little? Why?Chandra: Well, when I was a baby, I lived in India. And I was sick all the time, so my parents took me to a doctor. And, well, the doctor at first did n’t want to treat me because —Jean: What: Why?Chandra: Well, because I was a girl.Jean: Huh? Because you were a girl?Chandra: Yeah, well, that’s the way it was. Anyway, so my parents took me to this witch doctor, and I —Jean: A witch doctor?Chandra: Yeah, well, I guess you could call her a —I don’t know, a spiritual healer. She was an old woman in our village. And she took a look at me and she said I needed silver.Jean: Silver?Chandra: Yeah. She said I needed silver so that I could get better. And then my grandmother went to a jeweler and she had this silver necklace made for me. They put it on me, and I got better.Jean: I don’t believe that.Chandra: Well, I didn’t either for a while. But you know what? When I was 20 I took it off and I put it in a drawer for a little while. And then, I started to get sick again. And I didn’t get better. I was just sick all the time. And then I remembered the necklace, and I put it on. And after that, I was fine.Jean: Wow.Unit 11 Travel “They lost my luggage!”Angela: I’m thinking about going to Costa Rica —Trevor: Great. I went to Costa Rica once —but I had a terrible time getting there —Angela: Oh, yeah? What happened?Trevor: Well, when I got to the airport, I realized I didn’t have my passport —Angela: Oh no.Trevor: So I called a friend —and he broke into my house —Got my passport and brought it to me. But I missed that flight so I had to stay overnight in San Francisco.Angela: Oh, that’s too bad.Trevor: Yeah. So I got the flight the next day —and of course on the way we had engine trouble —so we had to stop in Mexico City —I was stuck13there for another, like, 22hours while they got the part.Angela: Oh, my gosh!Trevor: And I mean stuck. They wouldn’t even let us out of the airport —Angela: You’re kidding!Trevor: I’m telling you. So finally, we, like, after all this time, I got to Costa Rica two days late and-Angela: And don’t tell me, your luggage isn’t there.Trevor: You guessed it. I go into the airline office to complain and there was this really wonderful woman working at the counter.Angela: Oh, yeah?Trevor: And she was really nice and helped me out —Angela: Mm-hmm —Trevor: ——and we sort of hit it off —Angela: Yeah? And then what?Trevor: About two months later we got married!Unit 12 Food “What’s for dinner?”Rob: Hey, Tony! What’s up?Tony: Hey, Rob. Check this out. I got a package from my Mom.Rob: Oh, yes! Cookies, I hope.Tony: Nah, it’s a cookbook. Twenty-Minute Meals. It’s perfect for us, don’t you think?Rob: Yeah, I guess. But I wish she would’ve sent you cookies instead. Tony: Think about it, though. No more instant ramen, no more fast-food burgers. Twenty minutes in the kitchen, and voila! We have a well-balanced meal. Are you in?Rob: Whatever you say, Chef Tony. Let’s have a look. How about this? Super Nachos. Now that’s my kind of food.Tony: All right! Let’s get started. What do we need?Rob: What we really need is for you to find a girlfriend who can cook.Tony: Yeah, right. And then you’ll find one, too, and they can take turns cooking for us. So what are the ingredients?Rob: Hmm —chips, salsa, can of chili, and shredded cheese. That sounds easy enough.Tony: Well, we’ve got half a bag of nacho chips. Think that’s enough?Rob: It’ll have to be. Let’s see what’s in the fridge. We’ve got lots of soda —Half a submarine sandwich —Cheese! We’ve got that —Oh, it’s kind of moldy, though.15Tony: Kind of? It’s green! Do we have any chili?Rob: Sorry, man, I think I ate it the other night.Tony: That wasn’t yours. Anyway, I had a coupla cans. There must be at least one left.Rob: Let’s see —Box of cereal —some instant ramen —and a jar of peanut butter. That’s it.Tony: Oh, rats. It looks like we can’t have nachos tonight after all.Rob: I guess not. Well, what’s it gonna be? Instant ramen for the third night in a row? With peanut butter?Tony: I’m so sick of that junk! Let’s go to the supermarket and get what we need to make Super Nachos.Rob: Yeah, and on the way, let’s stop for hamburgers or a pizza.Tony: Yeah, cool.Unit 13 Schedules “I’ll pencil it in.”Manager: Ok, time to get up, women! Your public is waiting for you!Woman1: Huh? What day is it?Manager: It’s Wednesday. We’re in Middleburg. Ohio, tonight at the Summer Fest in the town park.Woman2: Yeah. Hope it doesn’t rain.Manager: Then tomorrow it’s up to Cleveland to play for Sarah’s induction intothe Hall of Fame, followed by an autograph signing session.Woman1: Wish it was us being inducted. The first all-girl rock band in the Rock and Roll Hall of Fame —What’s on for Friday?Manager: Friday we have to be in the studio in Akron. We’re doing a live online chat on . Come on guys. You’ll love it. It’s at 4:00, and then we’ve in the Starlight Dome that night.Woman1: Where are we playing Saturday?Manager: Pittsburgh, at the Waterfront Fair. We’ll be there Sunday afternoon, too.Woman2: This schedule is brutal. When do we get a day off?Manager: Hah! We’re booked through the weekend, but we have a light schedule on Monday. We just have to drive out to record the new CD in St. Louis, but at least you can sleep on the bus. Hmm?Unit 14 Weather “It’s raining cats and dogs.”Alex: Grandma, what are these pictures?G: These are pictures of Alaska.Alex: That’s where you grew up, right?G: That’s right, dear —I lived there until I was 19 years old.Alex: Is that you in this picture?G: Yes, that’s me —And my sister Ruth —and our dog, Kusko. That was17out behind our house.Alex: Wow. It looks cold!G: Yes, that was in the winter —and it was cold —It snowed a lot! And boy, Kusko just loved the snow. Ruth and I and Kusko used to play in the snow for hours.Alex: Did you make snowmen?G: Oh, we made some great snowmen —Alex: Is that you in this picture, too?G: Yes, that’s me and Ruth again —I guess we were both in high school then ——Alex: Where are you?G: We were hiking near Seward —We hiked a lot in those days.Alex: But where’s the snow?G: Well, it doesn’t snow ALL the time in Alaska, you know. That was in the springtime —Spring was a great time for hiking —It was a little muddy, though —Alex: Oh ——G: Look, here’s a picture of Ruth now, outside her house.Alex: That’s Aunt Ruth’s house, in Alaska? I thought everybody lived in igloos! G: (laughing) Oh, no. Most people live in regular houses! —aren’t those flowers lovely?Alex: You mean, flowers grow there too?G: Of course. In the summer everything just blooms —it’s sunny and the weather is warm —Alex: Warm? You mean, it was warm enough to go swimming?G: Oh, we all went swimming in July and August —the water was cold —But swimming was so much fun —Alex: Was summer your favorite season?G: You know, I love all the seasons, but I think my favorite season was autumn.The leaves in the mountains turning to gold —I always loved that sign of the changing seasons —Look, here’s a picture of the mountains near our house in the fall —Alex: Wow, Grandma, I’d like to go to Alaska sometime.G: Well, Alex, I’ve got an idea. Let’s go to Alaska together sometime.Alex: Yeah, Grandma, that’d be great.19Unit 15 Lifestyle “It’s so convenient.”［music］——Okay, sit back in your chair. And let your hands rest loosely in your lap. Close your eyes. Now lift your shoulders up and then let them fall. Breathe in, filling your lungs with air. Now let your breath out very slowly. Imagine you are on a beach. See the sand, the trees and the water. Feel the soft sand below you. Let your feet sink into the sand. Look at the gentle waves in the water. The waves are coming in ——and going out. You’re breathing slowly and calmly, like the waves ——Feel the warm sun on your skin. Oh, you feel good. You’re relaxed. You’re well and happy. Now, see yourself slowly leaving the beach. Your body is warm and relaxed. You come back to your daily life with new energy and joy. And now, slowly, open your eyes.。