The Coca-Cola Company Current Media Beliefs

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智慧树知到《英语口语趣谈》见面课答案

见面课：娱乐与运动1、We were playing a game of cards when Marty suddenly saw red. He said it was because .A.he got some great cardsB.he only got hearts and diamondsC.he saw Harry cheating正确答案：he saw Harry cheating2、 Jack asked me how he looked after his operation, so I told a white lie and said__.A. he looked greatB. he looked terribleC. I’d gone blind and I couldn’t see himA.he looked greatB.he looked terribleC. I’d gone blind and I couldn’t see him正确答案：he looked great3、Please tell me about your first day in Beijing—I’m all ears! The underlined sentence means that:A.I’m very sorry to hear that.B.I’m very eager to hear that.C.I have an earache.D.I can’t hear you.正确答案：I’m very eager to hear that.4、The fans were all eyes when Taylor Swift, an American singer-songwriter, started performing. Does the sentence means that all the fans focused on Taylor Swift?A.对B.错正确答案：对5、 The Olympic motto is faster, higher, _.A.fartherB.deeperC.longerD.stronger正确答案：stronger见面课：校园与职场1、_is a greeting or an expression of admiration in which two people each raise a hand above their shoulders and bring the fronts of their hands together with force.A.Thumbs upB.High fiveC.Fingers crossedD.Low five正确答案：High five2、That man may look very small and insignificant, but don’t judge a book by its cover – he’s a very powerful man in his circle. The underlined sentence means that one shouldn’t prejudge the worth or value of something by its outward appearance alone. Is the definition correct? A. Yes. B. No.A.Yes.B.No.正确答案：Yes.3、Tom’s first school only had eight pupils and he was the star, but when he got to a high-school of eight hundred students, he was.A. a big fish in a small pondB.a little fish in a big pondC. a big fish in a big pondD.a little fish in a small pond正确答案：a little fish in a big pond4、Mary is not interested in living in big competitive cities. She would rather be _.A. a little fish in a big pond B. a little fish in a small pond C. a big fish in a big pond D. a big fish in a small pondA.a little fish in a big pondB.a little fish in a small pondC.a big fish in a big pondD.a big fish in a small pond正确答案：a big fish in a small pond5、 is the highest university degree that is conferred after a course of study by universities in most countries.A.Associate degreeB.BachelorC.MasterD.Ph.D.正确答案：Ph.D.见面课：美食与萌宠1、You’d better make your own decision, don’t just ___.A.play the goatB.follow like sheepC.count sheepD.sort out the sheep from the goat正确答案：follow like sheep2、Please stop prying into my private life. Remember, __.A.Birds of a feather flock togetherB.Pigs might flyC.Curiosity killed the catD.Let the cat out of the bag正确答案：Curiosity killed the cat3、Mary has an adorable daughter. Her friends always say to her, “The apple doesn’t fall too far from the tree.” The underlined sentence means:A.Mary and her daughter are very similar.B.Mary and her daughter are very different.C.Mary and her daughter love each other.D.Mary and her daughter dislike each other.正确答案：Mary and her daughter are very similar.4、Dogs are human friends and ownership of dogs can help people lessen blood pressure and__.A. keep clean and tidyB.focus on their workC.put on weightD.reduce stress正确答案：reduce stress5、In the third live course, Mr. Liu mentioned gelato, which is a sort of _____ icecream.A.AmericanB.BritishC.ItalianD. Chinese正确答案：Italian见面课：谈谈出游1、Unlike his elder brother who lives in a dream world, Jimmy always_.A.has a daydreamB.keeps both feet on the groundC.has good luckD.takes pride in himself正确答案：keeps both feet on the ground2、Sara is probably the most person I’ve ever met. We can depend on her.A.down to earthB. back down to earthC.down to moonD.back down to moon正确答案：down to earth3、No matter how exhilarating my travels are, I’m always thrilled to come home, just because__.A.south or north, home’s bestB.south or north, home’s betterC.east or west, home’s bestD.east or west, home’s better正确答案：east or west, home’s best4、Dezhou, a city in Shandong Province, is famous for_____.A.braised fishB.braised gooseC.braised duckD.braised chicken正确答案：braised chicken5、Brian Dyson, former CEO of the Coca-Cola Company said, “Life is not a race, buta journey to be savored each step of the way.” Does it mean that people can enjoy every minute of their life？A.对B.错正确答案：对。

广东省茂名市电白区2023-2024学年高二下学期期中考试英语试卷(含解析)

广东省茂名市电白区2023-2024学年高二下学期期中考试英语试卷学校：___________姓名：___________班级：___________考号：___________ 一、阅读理解One of the best ways to pay for college is to find work that helps foot part of the school fee. Here are 4 types of part-time jobs that provide students with extra income.Jobs with employer scholarshipsSome companies offer help paying for college through scholarship programs. Taco Bell, for instance, offers its part- time employees the chance to win up to a $ 25 ,000 award through its Live Mas Scholarship. The award can be used toward vocational schools or a two- or four-year college. Employees must have worked for the company at least three continuous months.Work-studyFor years the work-study program has allowed students to earn money through part-time work. Students aged between 16 and 24 who file Free Application for Student Aid maybe qualified for the program.While these jobs aren't always on campus, students in work study earn at least $7.25 per hour一the state minimum wage.Paid internshipsA paid internship (实习) can not only help students pay for college but can also open doors for full-time work aftergraduation .According to a 2019 survey by the National Association of Colleges and Employers, nearly two-thirds of paid interns received a job offer，while just about 44% of unpaid interns were offered a job.On-demand economy jobsKnown for its flexibility，the jobs can help students earn cash between classes.These on-demand jobs include completing small jobs，making deliveries or even driving for ride-booking services.Students can typically earn more through on-demand work，ranging from $10 to $20 an hour.1．What are the applicants for the work-study program required to doA. Submit an application form.B. Work part time for years.C. Accept the minimum wage.D. Live and work one campus. 2．What is the advantage of On-demand economy jobsA. Providing scholarships.B. Having fixed workplace.C. Including an extra award.D. Offering more job options. 3．Which program is of great help for students to find a full-time job A. Jobs with employer scholarships. B. On- demand economy jobs. C. Paid internships. D. Work- study.The giant Amazon rainforest in South America has been a mystery for centuries. It holds all kinds of natural wonders. Among them inColombia, a riv er stands out as “the most beautiful river” in the world. Locally called Carni o Cristales, this special river lies in a national park. It is made up of several waterfalls, rapids, and plenty of pools. For most of the year, Canio Cristales looks like a common river: clean, green, and rocky. However, during the short period between September and November, the river explodes（迸发）with life and colour. It appears as any mix of colours including blue, green, yellow, orange, and a purplish red. So it is also know n as the “River of Five Colours”.Although at first it may appear as if some chemicals were added to the water, this rainbow river is completely natural. Cafio Cristales’colours are the result of a rare（稀有）water plant which needs sunlight to grow. The plants change colour depending on how much sunlight they receive, and the amount is decided by the height and speed of the water. Therefore, it is possible for the plants to be totally colourless if the sunlight is too hard to get. They are a delicate plant. This makes them easily damaged in the water.Actually, the river faces some problems, including drier seasons, wildlife trouble, waste management, and budget（预算）cuts. In 2007, the park was forced to close because it was over-crowded with tourists. Now the park admits only 200 people a day and requires them to mind their behaviour.Today, Cano Cristales still shines among Colombia's most popular natural attractions, drawing thousands of tourists every year. 4．When is the best time to visit Cafio CristalesA. In October.B. In March.C. In June.D. In January.5．Why is Cano Cristales colourfulA. The water is badly polluted.B. People add chemicals to it.C. A special plant lives in it.D. The weather is changeable there. 6．What once caused the park to be closedA. The wildlife problem.B. The poor service.C. Too much rubbish.D. Too many visitors.Coca-Cola is to test a paper bottle as part of a longer-term goal to get rid of plastic from its packaging entirely. The prototype (样本) is made by a Danish company from an extra-strong paper shell that still contains a thin plastic liner（衬垫）. But the goal is to create a 100% recyclable, plastic-free bottle capable of preventing gas escaping from carbonated drinks —such as cola and beer. The barrier must also ensure no fibers get into the liquid.That may have a risk of changing the taste of the drink —or potentially can’t meet the requirements of health and safety checks. But industry giants are backing the plan. Coca-Cola, for example, has set a goal of producing zero waste by 2030. Coca-Cola was ranked the world’s number one plastic polluter by charity group Break FreeFrom Plastic last year, closely followed by other drink-producers Pepsi and Nestle.The Paper Bottle Company, or Paboco, is the Danish firm behind the development of the paper-based container. Part of the challenge has been to create a structure capable of standing the forces exerted（施加）by carbonated drinks which are bottled under pressure. On top of that, the paper needs to be mouldable to create distinct bottle shapes and sizes for different brands and take ink for printing their labels. After more than seven years of lab work, the firm is now ready to host a trial in Hungary this summer of Coca-Cola’s fruit drink Adez. Initially, this will involve 2,000 bottles distributed via a local retail chain.But it is also working with others. Absolut, a vodka-maker, is due to test 2,000 paper bottles of its own in the UK and Sweden of its pre-mixed, carbonated raspberry drink. And beer company Carlsberg is also building prototypes of a paper beer bottle.Michael Michelsen, the firm’s commercial manager, says the bottles are formed out of a single piece of paper-fiber-based material to give them strength.7．What is the long-term goal of Coca-Cola companyA. To rid plastics from its packaging.B. To produce drinks of alternative tastes.C. To expand business in European countries.D. To use paper bottles with a thin plastic liner.8．What can we learn from the textA. Coca-Cola has very strong competitors.B. Some industry giants are in favor of plastic free packaging.C. Carbonated drinks are facing stricter health and safety checks.D. The paper bottle company is under pressure from environmentalists.9．What does the underlined word “mouldable” in Paragraph 3 me anA. Being hard to be printed on.B. Being able to be strengthened.C. Being able to be made into different shapes.D. Being able to be mixed with other materials.10．What is the best title for the textA. Coca-Cola takes the lead to go green.B. Paper bottles are in place for the market.C. Drink industry is turning to paper bottles.D. Paper bottle companies spring up worldwide.二、七选五11．Your Path to Emotional Maturity(成熟)Emotions play a critical part in our lives and are contagious(传染) unless you know how to actually control them. In order to grow and thrive(茁壮成长), you must learn to be emotionally intelligent.①_____.Focus Your Efforts On Self-evolutionJust like you, it is completely normal for everyone else to have their own beliefs and opinions. Keeping that in mind, it's better to understand that you cannot change others, no matter how hard you try. Even if you try changing others, you could be hurting yourself in the process.②_____.Try Using “I” Statements③_____. Use “I” statements like “I feel miserable and heartbroken” instead of “You make me feel miserable and heartbroken.” This approach conveys your e-motions effectively without aggression, showcasing emotional maturity.④_____People sometimes interact with us as if we are mind readers, especially in relationships. Your partner may expect you to understand their desires, which can be challenging. Just as you aren't a mind reader, others aren't either. You need to communicate your needs to other people, and they need to do the same with you. Share your needs with your loved ones and observe the positive changes. Avoid Negative PeopleYou are known by the company you keep, and this is always true.⑤_____. If surrounded by negative people that only bring others down, then you will always feel miserable. In order to be emotionallyintelligent, you must have a good and supporting company by your side. Steer clear of people who emotionally manipulate others. Whenever you feel something like that, cut ties with them immediately.A. Communicate Your NeedsB. Always Prioritize(优先考虑) Self-careC. If surrounded by happy and motivated people, you will always be happyD. When upset, express your feelings openly but in a non-aggressive mannerE. The strategy in this stressful situation is to focus on others instead of yoursF. Taking full responsibility for your actions is how you become emotionally matureG. To enhance emotional maturity and happiness, self-change is the best course of action三、完形填空（15空）My writing career began at the age of ten. That year, my mother gave me my first journal to help me deal with the 1 of my grandmother's death. In many ways, my grandmother was the 2 behind my own writing career.When she was alive, my grandmother had 3 much emotional pain, butshe also knew that writing was her key to 4 . While growing up in Galicia, Poland, during World War I, she 5 both her parents, and then had to care for herself and her eight-year-old sister. She found solace(慰藉) in journal writing.Many years after her death, I 6 her journal and read every word. The void(空虚感) she had left in my life became stronger as the years progressed and I had my own health issues to 7 , such as being diagnosed with breast cancer at age 47. My 8 caused me to write down my grandmother's life story, based on the 9 of her journal. Although at times the writing was 10 , it did bring me close to her once again and help me more 11 understand her many hardships. Keeping journals has helped me 12 emotionally. Whether you're 13 by change, loss or pain, finding the time to write is 14 to the healing process. So why not 15 your pen and write down whatever comes to your mind12．A. secret B. reason C. suffering D. place13．A. idea B. inspiration C. tip D. instruction14．A. described B. studied C. forgotten D. experienced15．A. existence B. education C. survival D. dream16．A. lost B. missed C. left D. loved17．A. picked up B. came across C. took away D. gave back 18．A. display B. make C. explain D. handle19．A. job B. failure C. illness D. confusion20．A. contents B. suggestions C. demands D. pages21．A. scary B. painful C. vital D. great22．A. happily B. nearly C. exactly D. clearly23．A. respond B. succeed C. struggle D. recover24．A. tracked B. affected C. injured D. punished25．A. important B. close C. equal D. related26．A. borrow B. purchase C. grab D. throw四、语法填空27．After two days ________(stick) in the snow, the poor man was saved.28．Before we going out, we should have our shoes ________(polish). 29．When I reached the village, I found its surroundings difficult ________(tolerate).30．Speed ________(restrict) to 100 kilometers per hour on this highway.31．It is believed that nothing can stand in your way to success if you never stop trying and show great ________(persevere).32．If the bride pays, she has the right to decide ________ the style of dress worn by her attendants.33．My ambition is ________(help) more young people to be employed nowadays.34．The child ran after a cute dog for a long time, ________(wear) himself out.35．________(origin) it was said that he came from New York, but it was not long before doubts began to surface.36．I________(wait) for you all the morning.37．I won the first prize in the English speaking contest, ________ surprised my classmates.38．________ we need are your two New Year’s ________(resolve). 39．The young man ________(submit) his proposal for urban development to the city council, in which he advocated peaceful development, ________(harmony)development and scientific development.五、短文填空40．When we feel unhappy again(cue), rather than eat snacks, we could listen to some of our favourite music instead(routine), which will make us feel relaxed. Aside ①______ changing bad habits, we can also use the habit cycle to create good habits. For example, when we come to an escalator, our normal routine is to ride it, but we could change this routine into something more positive by ②______ (take) the stairs instead.Many of us try to change bad habits quickly, and③______we are not successful straight away, we often become pessimistic and give up. Infact, the④______ (successful) way to change is not suddenly, but over a period of time. As the Chinese philosopher Lao Zi wrote, “A journey of a thousand miles begins with ⑤______single step.” One step ⑥______ (seem) small, but it is essential. To reach the goal of change, a person must show some discipline and⑦______ (repeat) take many small steps. After all, it is not easy to break bad habits.For young people, there is plenty of time to change bad habits. However, there⑧______ (be) no “magic pill” or delete butt on that will help you; you have to think about your bad habits and determine to make some ⑨______ (change). You have the power ⑩______ ( build) a happy and healthy life full of good habits!六、书面表达41．假设你是李华，你的学校上周举办了为期一周的艺术节。

英语可口可乐广告标语

"I'd Like to Buy the World a Coke" had its origins on January 18, 1971, in a London fog.
Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca-Cola.
Some slogans have focused on the quality of Coca-Cola („It‟s the Real Thing‟), while others celebrate the drink‟s refreshing taste („The Pause that Refreshes‟). Others reference Coke‟s role in social occasions such as meal times („Things go Better with Coke‟).
In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke® ) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. 1985 featured "America's Real Choice," while by 1986, two slogans were used to differentiate the brands, with "Red, White & You" for Coca-Cola classic and "Catch the Wave" for Coca-Cola.

描述可口可乐英文作文

描述可口可乐英文作文Title: The Iconic Coca-Cola: A Timeless Beverage。

Introduction:Coca-Cola, often simply referred to as Coke, is undoubtedly one of the most iconic and recognizable brands worldwide. Since its inception in the late 19th century, Coca-Cola has transcended borders and cultures to become a symbol of refreshment and happiness. In this essay, we will delve into the rich history, enduring popularity, and global impact of this beloved beverage.Historical Background:The journey of Coca-Cola began in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, created a carbonated beverage intended as a medicinal tonic. Little did he know that his concoction, initially sold at a local pharmacy fountain, would revolutionize the beverageindustry. With its unique blend of flavors, including coca leaf extract and kola nuts, Coca-Cola quickly gained popularity for its refreshing taste.Global Expansion:Over the decades, Coca-Cola expanded its reach beyond the United States, venturing into international markets. Through strategic marketing campaigns and partnerships, the brand became synonymous with American culture and values. Today, Coca-Cola is available in over 200 countries, making it a truly global phenomenon.Cultural Impact:Beyond its commercial success, Coca-Cola has left an indelible mark on popular culture. From its iconic contour bottle design to memorable advertising slogans such as "Open Happiness," the brand has become ingrained in the collective consciousness. Coca-Cola's presence is felt in movies, music, and even art, serving as a symbol of unity and joy.Marketing Strategy:One of Coca-Cola's key strengths lies in its innovative marketing strategies. From sponsoring major sporting events like the FIFA World Cup to leveraging social media platforms, the brand has consistently stayed relevant and engaged with consumers. Through storytelling and emotional connections, Coca-Cola has fostered loyalty among its diverse customer base.Product Diversification:While Coca-Cola's classic formula remains unchanged, the brand has adapted to changing consumer preferences by introducing a wide range of products. From Diet Coke to Coca-Cola Zero Sugar, the company offers options to cater to different tastes and dietary needs. Additionally, Coca-Cola has expanded its portfolio to include non-carbonated beverages such as juices and teas.Corporate Social Responsibility:As a global leader in the beverage industry, Coca-Cola recognizes its responsibility to society and the environment. Through initiatives such as water stewardship, sustainable packaging, and community development projects, the company strives to make a positive impact beyond profits. Coca-Cola's commitment to sustainability aligns with evolving consumer expectations and contributes to its long-term success.Conclusion:In conclusion, Coca-Cola stands as a testament to the power of branding, innovation, and resilience. From humble beginnings to global dominance, the brand has endured the test of time, bringing joy and refreshment to millions around the world. As we raise a glass of Coca-Cola, let us toast to its legacy and continued success in the years to come. Cheers!。

湖南省天壹名校联盟2023-2024学年高三英语第一学期期末学业质量监测模拟试题含解析

湖南省天壹名校联盟2023-2024学年高三英语第一学期期末学业质量监测模拟试题注意事项：1．答卷前，考生务必将自己的姓名、准考证号、考场号和座位号填写在试题卷和答题卡上。

用2B铅笔将试卷类型（B）填涂在答题卡相应位置上。

将条形码粘贴在答题卡右上角"条形码粘贴处"。

2．作答选择题时，选出每小题答案后，用2B铅笔把答题卡上对应题目选项的答案信息点涂黑；如需改动，用橡皮擦干净后，再选涂其他答案。

答案不能答在试题卷上。

3．非选择题必须用黑色字迹的钢笔或签字笔作答，答案必须写在答题卡各题目指定区域内相应位置上；如需改动，先划掉原来的答案，然后再写上新答案；不准使用铅笔和涂改液。

不按以上要求作答无效。

4．考生必须保证答题卡的整洁。

考试结束后，请将本试卷和答题卡一并交回。

第一部分（共20小题，每小题1.5分，满分30分）1．——Your argument is .I will not let you pass.--Are you kidding?A．sound B．rationalC．liberal D．plain2．–Excuse me, sir, didn’t you see the red light?–Sorry, my mind ________ somewhere else.A．has been wandering B．was wanderedC．was wandering D．has been wandered3．Creating an atmosphere ______ employees feel part of a team is a big challenge. A．where B．whoseC．that D．which4．—Next Monday is my birthday.—Is that so? ______A．I can’t believe my ears.B．I’m so glad to hear that.C．What presents do you want? D．Many happy returns of the day! 5．Tom’s score on the test is the highest in the class. He _____.A．should study last nightB．should have studied last nightC．must have studied last nightD．must study last night6．--Jassy , you speak Chinese so fluently!--- ______.You are lying, I have to say. B．Thanks a lot for saying so.C．That’s none of your business. D．I c an’t agree more.7．In order to finish the work time,the man in charge decided to some more workers.A．give up B．take on C．look after D．find out8．Many netizens are impressed with the excuse given by a teacher for quitting her job ______ she owes the world a visit.A．because B．that C．where D．why9．I am a better reader this year than I was last year because I ________ to hundreds of new concepts and ideas.A．have exposed B．had been exposed C．have been exposed D．was exposed 10．He finished writing his first novel last year, and we all think that is ______ his career really took off.A．where B．whenC．how D．why11．The Winter Olympics ________ in 2022 will surely bring in many international tourists.A．held B．having held C．holding D．to be held12．Eventually, she has recognized ____, whatever happens and however bad ____ seems today, life still goes on and everything will be better tomorrow．A．that; it B．it; that C．it; what D．that; what13．—Would you mind giving your advice on how to improve our business management?—If you make ________ most of the equipment, there will be ________ rise in production.A．the; a B．/; / C．/; a D．the; /14．It is believed that many more popular terms ________ on the Internet this year. A．will be created B．have createdC．are created D．are creating15．_______ more energy to my study instead of being crazy about computer games, I would be sitting in a comfortable office now.A．If I devoted B．Had I devotedC．Would I be devoted D．Should I be devoted16．— How is the test that you took yesterday?— Unfortunately, not even one of the hundred students who took the test ______ passed. A．has B．have C．are D．is17．________ the danger of drunk driving, many drivers promised never to drive afterdrinking.A．Realizing B．To have realizedC．Realized D．Having realized18．Nowadays, more and more Chinese homes have the technology and equipment______ to do online shopping.A．needed B．needingC．need D．to need19．Tom is proud and ________, never admitting he is wrong and always looking for someone else to blame.A．strict B．stubbornC．sympathetic D．sensitive20．–What’s wrong with your ipad2? The sound ____is not clear.--Yes. It has been broken for some time.A．come out B．coming out C．to come out D．came out第二部分阅读理解（满分40分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

百事可乐与可口可乐【英文】

Introduction
• PepsiCo.:
– #2 soft drink company in the world – Owns Frito-Lay – Owns Quaker Oats – Larger revenues than Coke – 3X the workers of Coke
Strategies
– “Have a Pepsi Day!” – “Taste the one that’s forever young.”
• Various celebrity endorsers
– Tina Turner, Jennifer Lopez
Pepsi Brands
• Pepsi-Cola Brands
– Advertisements portrayed African Americans in a positive light Profiled 20 prominent African American leaders
–
Major Campaigns
• Pepsi Challenge, 1975
– Pepsi colas, FruitWorks, Lipton Iced Teas, SoBe, Aquafina water
• Frito-Lay Brands
– Ruffles, Cheetos, Cracker Jack, Doritos
• Gatorade Brands • Tropicana Brands • Quaker Brands
– – – – – – Major League Baseball National Football League National Hockey League National Basketball Association Coca-Cola 600 for the NASCAR Nextel Cup FIFA World Cup

Coca Cola SWOT Analysis 2014 可口可乐SWOT分析

SWOT ANALYSIS OF COCACOLA COMPANY (2014)SWOT ANALYSIS (2014)Swot Stands for strength, weakness, opportunities and threats. Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats.Swot analysis is considered to be a source of information for strategic planning which aims to develop full awareness of the company situation that will help in strategic planning and decision making of the company.COCACOLA COMPANY PROFILEThe Coca-Cola Company is a global company with some of the world's most widely recognized brandsIt is the largest non alcoholic beverage company in the world with over 550 brand names offering in over 200countries; they produce everything that is of food and beverages including tea, orange juice, energy drinks such as monster, sports energy drinks and carbonated drinksThe company was born in Atlanta, Georgia in 1886 by Dr John s Pemberton who is the inventor of the Coca-Cola beverage. The brand name and logo of the “Coca-cola” was suggested by Dr Pemberton’s bookkeeper called Frank Robinson.Some of the Coca-Cola brands are produced and sold worldwide like Sprite and Fanta, while some brands are produced and sold for specific countries, For example Ambasa is a milk-based soft drink sold by The Coca-Cola Company in Japan.Coca-Cola also operates on franchise business in which it produces syrup for beverages that are sold to its franchisee in different countries that produce Coca-Cola products.Name Coca-Cola CompanyLogoIndustries Served Food and beveragesTarget group All age group from kids to adults Positioning of the product A beverage brand for the entire family Geographical areas served WorldwideHeadquarters U.S.A, Atlanta , GeorgiaCurrent CEO Muhtar KentRevenue $ 48.01 billion (2012)Profit $ 9.01 billion (2012) Employees 146,200 (2012)Estimated consumer serving per day 1.5 billionAssociates 90500 worldwideMission To refresh the world, To inspiremoments of optimism.SOME OF THE COCA-COLA BRANDSSTRENGTHSStrengths are features of the business that provide an advantage over others in the industry. It includes organizational capabilities such as processing capabilities, financial resources, Products and services and customer locality.Coca-Cola company strength include the following1. BRAND RECOGNITION AND REPUTATION WORLDWIDECoca Cola is an extremely recognizable company. Its products have Global reach with presence in over 200 countries.Popularity is one of its superior strengths that are incomparable with other companies. Coca Cola is known very well worldwide. It's branding is easily recognized. Their products are well known to major parts of the world and customers accept the products.Coca-Cola is the leading player in the global beverage industry that is found everywhere in the world.2. EXTENSIVE DIVERSIFIED RANGE OF PRODUCTSCoca-Cola sells and manufactures many different products including carbonated drinks and energy drinks.The company produces several products that are known worldwide and some products that are produced on specific countries, for example Ambasa is a Soft drink sold in Japan and Korea,Apollinaris is a German naturally sparkling mineral water owned by Coca-Cola,Bibo is a Fruit flavored juice produced in Turkey, South Africa, Mozambique and Canada.3. STRONG MARKETING AND ADVERTISEMENTCoca-Cola has got the best incredible marketing teams that have excellent marketing and advertisement techniques. They dedicate themselves on each and everything within their capability and power in order to sell their products.The major technique they use in their advertisement and marketing techniques is by associating celebrity and brand amassadors in their advertisement, For example now there is coke studio which basically advertise cocacola using celebrities in form of songs, In Tanzania there is Lady Jay dee, Diamond and others in different countriesOther advertisement techniques includeI. T-shirts and hats that people do wear, they normally do get them during promotion of Coca-ColaII. Football stadiums of different countries in the worldIII.Effective and efficient packaging technique that attracts customers and giving emphasis on recycling and reusingIV. Televisions and radios advertisement. For example there was this advertisement of Coca-Cola on TV which identifies Coca-Cola as a beverage for the whole family; this advertisement shows the whole family having a feast on a table with Coca-Cola as their drink.Coca-Cola advertisement can also be found in movies, both international movies and our own Tanzanian movies.Also In Dar es salam one of the marketing technique used by Coca-Cola to encourage consumption of its product is the acquisition of free call time minutes for Vodacom users if a customer buys a Coca-Cola. When a customer buys the product, he will get the offer by peeling the plastic of bottle cap, get the numbers, send them to the Vodacom Company and obtain the minutes.4 .STRONG MARKET SHARE IN BEVERAGECoca-Cola is considered to be the world largest market share that holds the largest beverage market share in the world which is about 40%. Its major competitor Pepsi covers 31% and the remaining shares are covered by other companies.5. CUSTOMER LOYALITYAnother strength which is very important to Coca Cola is customer loyalty. Eighty percent of their profit comes from 20% of their loyal customers.Many people/families are extremely loyal to Coca Cola. It would not be rare to constantly find bottles and cases of a product such as coke in a house. It seems that some people would drink coke religiously like some people would drink water and milk. This is an improbable feat. Customers will continually purchase these products, and will probably do so for a very long time. If two parents were good Coca Cola drinkers, this will be passed down do their children as they grow loyal to the company. With Coca Cola’s ability to sell their product all over the world, customers will continue to buy what they know and what they like which are the Coca Cola products.6. WELL KNOWN SPONSORS ON IN THE WORLDCoca-Cola are well known sponsors in the world. They have Long association with international sports events, sponsorships etcCoca-Cola have sponsored different Olympics games in different countriesThe Coca-Cola Company is one of the longest-standing corporate partners of FIFA, Coca-Cola is the official sponsor of Fifa World cup7. STRONG DISTRIBUTION NETWORKCoca-Cola has Strong and efficient supply chain network, ensuring that all the products are available even on the most places in the world including Africa, Asia, America and Europe markets.It has the largest distribution network because of the demand in the market for its products. On the other hand, due to this successful distribution network, Coca cola has been able to command such a high market presence.WEAKNESSThese are characteristics that place a company at a disadvantage relative to others; they reduce the capability of the firm to attain its goals and future growth. Weakness include poor technologies, Poor employee performance and limited financial resources..Coca cola consist of the following weaknesses1. ABSENCE IN HEALTH BEVERAGES AND FOCUSINGCoca-Cola does not produce any health beverage; Most of their products are not good to health and results to obesity since they contain large amount of calories. Societies are now becoming aware of obesity harmful effects, the business environment is changing and people are taking measures to ensure that they are not obese, this means the consumption of beverages in developed countries might go down as people will prefer a healthy alternative, hence lost of customers to coca-cola company if they don’t produce health beverages.2. COMPETITION WITH PEPSI THAT OUTSALES COCA-COLA IN SOME AREASPepsi is usually in second to coke in sales. It out sales Coca-cola in some markets areas, for example in Oman and Saudi Arabia they prefer Pepsi rather than Coca-Cola. Also in India and Pakistan they prefer Pepsi, Pepsi seems to sponsor most of the cricket teams in India and Pakistan3. NEGATIVE PUBLICITYThe presences of traces of pesticides in the cola beverages have caused damage to the brand image. People have blamed Coca cola for mixing pesticides in the water to clear contaminants Negative publicity occur in India during September 2007 where Coca-Cola was accused of selling products with pest side residue. This reduced the Coca-Cola market in India as well as some places in the world.Also on water management issues several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regionsOPPORTUNITIESOpportunities refers to chances which arise that can make a company earn greater profit in its business environmentThey occur when an organization can take benefit of the current situation in its environment to plan and execute strategies that enable it to become more profitable. The following are the opportunities of the Coca-Cola company.1. INCREASING SALES OPPORTUNITIES ON DEVELOPING NATIONSDeveloping nations such as India and Tanzania do have hot summer. The consumption of cold drinks in these places during hot summer is almost doubled.Thus the higher consumption in developing business environment can be a good opportunity for Coca cola to increase its revenue2. BOTTLED WATER CONSUMPTION GROWTHWith hygiene becoming a major factor in the consumption of water, packaged drinking water has found its way into people’s mind. Coca cola has a presence in the packed drinking water segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘s level of trust3. SUPPLY CHAIN IMPROVEMENTSSupply chain can be a major cost sink hole with the transportation costs always rising. Coca cola’s complete business is based on transportation and distribution. There will always be possible improvements in this area. Thus Coca cola should keep strict watch on its Supply chain and keep improving to bring the cost down4. INCREASING DEMAND FOR HEALTHY FOOD AND BEVERAGESThe marketing of healthy beverages and food is widely seen and it is still growing in demand. The company can try to create and provide more healthy drinks in the market since people in the world are paying more attention to their health at present. Healthy drink markets will have great potential in the future. If Coca-Cola can produce healthy beverages and food in the future, it will obviously boost its revenueTHREATSThreats are elements in the environment that can cause trouble to the business. Threats include competitors, changing customer needs, Changes in government regulations and Changes in economic of the country.Coca cola does face the following threats.1. INTENSE COMPETITIONCoca-Cola is getting intensive competition from different manufactures both locally and internationally. Pepsi is the leading competitor of Coca-Cola; Hence Coca-Cola should have innovative ideas in order to make its past customers to stay, grab more future customers and to continue leading the beverage market industry worldwide.For example In Tanzania Coca-Cola faces local competition from Bakhresa and Mohd Enterprises Company,2. CHANGING HEALTH CONSIOUSNESS OF THE SOCIETYThere are changes in consumer preference in the society, Societies focus on drinking health beverages. People are changing their altitudes and keep their mind on consuming health drinks in order to avoid diseases such as obesity.Today, there is a trend of consuming healthy drink and many existing drink companies have tried to invent a great variety of innovative drinks. If the Coca Cola Company only insists on providing tasty soft drinks and little healthy drinks, its sales must be affected.3. WATER SCARCITYWater is the major threat to Coca cola. The threat here is that water scarcity is on the rise, with the climate changing, and regions of various countries facing scarcity of water, sooner or later someone might raise fingers on beverage companies.If water is limited or rationed, Coca cola can experience a major downfall in their revenue and capacity of distribution.All in all this a Swot analysis of the Coca-Cola that identifies some of the strength, weakness opportunities and threats of the company。

介绍可口可乐公司的英语作文

介绍可口可乐公司的英语作文英文回答：The Coca-Cola Company is a global beverage company that produces, markets, and distributes non-alcoholic beverages. It is headquartered in Atlanta, Georgia, and operates in over 200 countries. The company's flagship product is Coca-Cola, which was invented in 1886 by John Stith Pemberton. Coca-Cola is now the world's most popular soft drink and is sold in more than 200 countries.In addition to Coca-Cola, the company also produces a variety of other beverages, including Diet Coke, Sprite, Fanta, and Dasani. The company also owns and operates a number of bottling plants and distribution centers around the world.Coca-Cola is one of the most recognizable brands in the world and is estimated to be worth over $80 billion. The company has been a target of criticism for its marketingpractices and its use of sugar in its beverages. However, the company remains a popular choice for consumers and continues to generate billions of dollars in sales each year.中文回答：可口可乐公司是一家全球饮料公司，生产、销售和分销非酒精饮料。

2022-2023学年山东省淄博市淄川区九年级上学期期末英语试卷(五四学制)(含解析)

2022-2023学年山东省淄博市淄川区九年级（上）期末英语试卷（五四学制）一、完形填空：（共1小题，满分10分）阅读下面短文，从各题A、B、C、D中选出一个能填入文章中相应空白处的最佳答案1．（10分）Roald Dahl was born in 1916 in Wales，the UK.He is a famous （1） .His works are mostly written for children.You （2） have read his works before.He was called"The World's No.1 Storyteller".His father died （3） he was only four years old.His mother had toraise six children （4） .When he was seven，his mother sent him toLlandaff Cathedral School.It was clear that he was （5） to suddenly follow the strict school rules.So he doesn't like his school life so much.After （6），he first worked for a company in East Africa，where he lived in the forest.Then he joined the army when World War I （7） out.As a fighter pilot，he was seriously wounded in the war.So in 1942 he went to Washington，where he worked （8） a writer to start his career（事业）.In 1951，Roald Dahl （9） Hollywood actress Patricia ter，he became the story king father of his 5 children.Roald Dahl penned 19 children's books over his writing career.They were all very popular （10） children." The secret of being a good writer is a lively imagination and hard work，" he.said.We should learn from his spirit to be a creative and diligent（勤奋的）person.（1） A.writer B.inventor C.actor D.reporter（2） A.have to B.need C.would D.must（3） A.while B.what C.when D.where（4） A.alone B.lonely C.lone D.alonely（5） A.happy B.unhappy C.excited D.glad（6） A.gradually B.graduates C.graduate D.graduation（7） A.came B.died C.broke D.set（8） A.for B.as C.about D.in（9） A.married B.valued C.stared D.pitied（10） A.to B.on C.for D.with二、阅读理解（共4小题，满分32分）阅读短文A、B，从每题所给的选项中选出能回答所提问题或完成所给句子的最佳答案。

可口可乐SWOT

1886年，在美国乔治亚州的亚特兰大市，Dr. John S. Pemberton 意外的从三角壶中创造了「可口可乐」。

1892年开始，可口可乐公司推出许多促销活动使得可口可乐品牌得到提高。

可口可乐在当今饮料产品中占据着举足轻重的地位，由于它的品牌历史悠久，所以它有很大的优势。

一可口可乐的优势全球最大的饮料公司之一，拥有大厂优势及强大之全球竞争力。

品牌悠久，并且品牌形象深植人心，已成为消费者生活之一部分。

通路布建相当完整，尤其是自动贩卖机的安置，拥有良好的便利性。

可口可乐公司的作业流程标准化，以及他们优良的质量保证和独特的可乐秘方，还具有创新及高度研发能力，市场占率高，产品更为市场之领导品牌，产品生命周期为循环再循环型态，历久弥坚。

二可口可乐的劣势可口可乐组织过于庞大，控制不便。

可口可乐是碳酸饮料，因内含有咖啡因等成份，且易造成肥胖等健康问题，被定性为不健康饮料。

原料的运送成本过高，可口可乐公司为确保其原料的秘密性，在总公司将饮料浓缩之后运送至世界各地，所以运送成本也相对提高。

三可口可乐的机会碳酸饮料较符合年轻族群需求，年轻人比例正快速提高，带给业者之商机颇高，而中国是人口大国，有巨大的市场，随着经济的增长，人们的消费水平提高，需求也就扩大。

中国是最大发展中国家之一，可口可乐可以通过公益事业来扩大在中国等其它发展中国家的影响力。

四可口可乐的威胁随着需求的扩大，带来的要求也就更多，而消费者追求健康之意识抬头，势必将减少对碳酸饮料之饮用，非可乐之其他碳酸饮料的产品替代性仍不低。

可口可乐虽有广大的市场占有率，但百事可乐在碳酸饮料当中是可口可乐最大的竞争对手，饮料市场竞争颇为激烈，主要竞争对手-百事可乐威胁力十足，而在过去几年当中可口可乐业绩出现停滞不前之情形，而百事可乐却是持续在成长当中。

除了可口可乐的碳酸饮料以外，市场上许多茶品与咖啡等的需求也相对瓜分了饮料在世界上的市场。

In 1886, in Atlanta, Georgia, USA, Dr. John S. Pemberton created the accident, "Coca-Cola" from the triangle pot. 1892 began, Coca-Cola launched the Coca-Cola brand makes a lot of promotional activities improved. Coca-Cola occupies a pivotal position in today's beverage products, because of its long history of the brand, so it has a great advantage.Coca-Cola's an advantageOne of the world's largest beverage company, with manufacturers of the advantages and strong global competitiveness. Brand long, and brand image in people's minds, has become a part of consumers' lives. Path cloth built quite complete, especially vending machine placement, has a good convenience.Coca-Cola's standardization processes, as well as their excellent quality assurance and unique cola recipe, but also has a high degree of innovation and R & D capabilities, a high market share, the market leading products are more brands, product life cycle loop recirculation patterns, enduring.Coca-Cola's two disadvantagesCoca-Cola organization is too large, controlled inconvenience. Coca-Cola is a carbonated beverage, due to caffeine and other ingredients inside, and could easily lead to obesity and other health problems, be characterized as unhealthy drinks. Transporting raw material costs are too high, the Coca-Cola company to ensure the secrecy of its raw material, after the beverage concentrate Corporation will be transported to the world, so shipping costs are relatively increased.Three Coca opportunitiesCarbonated beverages more in line with the needs of the young, the proportion of young people is rapidly improving, bringing business opportunities in the industry is high, while China is a populous country, there is a huge market, with economic growth, people's consumption level, demand will expand . China is the largest developing country, Coca-Cola can be expanded in other developing countries such as China's influence through public welfare.Four Coca threatWith the expansion of demand, the requirements will bring more health conscious consumers seek the rise, is bound to reduce the consumption of carbonated beverages, non-cola carbonated beverage products other alternative is still low.Although the majority of the market share of Coca-Cola, Pepsi, but Coca-Cola carbonated beverage which is the biggest competitor, the beverage market competition is quite fierce, the main competitor - the threat of force is full of Pepsi, Coca-Cola in the past few years appear stagnant performance The case, while Pepsi is continuing to grow them. In addition to Coca-Cola's carbonated drinks, tea and other products on the market, many coffee demand is relatively divided up the drinks in the world market.。

可口可乐的行业背景资料

可口可乐的行业背景资料可口可乐的行业背景资料概述可口可乐（The CocaCola Company）是全球最大的饮料公司之一，总部位于美国亚特兰大，以生产销售碳酸饮料为主要业务。

可口可乐的产品系列广泛，包括可乐、矿泉水、果汁饮料、能量饮料等。

作为全球领先的饮料品牌，可口可乐公司在全球范围内拥有庞大的销售渠道和广泛的消费者基础。

历史可口可乐公司成立于1886年，由药剂师约翰·斯科特·佩mbert配制而成。

最初，可口可乐是一种含有可卡因的饮料，被认为能治疗头痛和抑制风湿病。

随着时间的推移，饮料的配方进行了多次改进，并开始大规模生产。

1929年，可口可乐公司推出了第一瓶无可卡因的饮料，标志着公司逐渐转变为一家主要生产和销售碳酸饮料的企业。

公司战略可口可乐公司的战略目标是通过为全球消费者提供品质卓越的饮料，实现可持续增长。

为了实现这一目标，公司采取了以下战略措施：1. 持续创新：可口可乐公司注重研发和创新，推出新产品以满足不同市场的需求。

例如，推出了低糖饮料、天然成分饮料等。

2. 不断扩大市场份额：可口可乐公司致力于进一步扩大其在全球范围内的市场份额，通过提供多样化的产品以满足不同国家和地区的消费者需求。

3. 营销和品牌建设：可口可乐通过大规模的营销活动和品牌建设，提升品牌知名度和形象。

公司积极参与体育赛事和文化活动，与全球知名品牌携手合作。

4. 社会责任：可口可乐公司非常注重社会责任，积极参与环保、公益慈善等方面的活动，努力做一个可持续发展的企业。

全球市场份额可口可乐公司在全球范围内占据着领先地位，拥有强大的全球市场份额。

根据最新的数据，可口可乐公司在碳酸饮料市场占有率约为45.9%，遥遥领先于其他竞争对手。

该公司在不同国家和地区都有非常广泛的销售网络和消费者基础，在欧洲、拉丁美洲、北美和亚太地区都具有强大的市场地位。

可持续发展承诺作为一家领先的全球饮料公司，可口可乐公司致力于可持续发展。

高中英语口试材料学英语5口试问题清单

高中英语口试材料学英语5口试问题清单In the story of the Lady or the Tiger, what do you think is behind the door the princess pointed to the handsome young man, the lady or the tiger? Why do you think so?Back-up Question: Have you ever been in a hard situation where you have to choose from two options? You need to briefly talk about the situation, the two options and your decision and explain why you made such a decision.What is the most impolite behavior in you mind? Talk about it. You need to describe the behavior and explain why you think it is impolite.Back-up Question: Why do we need to have good manners? Give your reason. You can use examples to illustrate it.Back-up Question: If you are given the opportunity to start your own business, what do you want to do?Describe one of your happy moments. You need to tell: what happened, when and where? And why you feel so happy.Back-up Question: Will you feel happier after graduating from the university or not? Give your reason.Describe a human behavior we have in mon.Back-up Question: Do you show off sometimes? If YES, talk about theoccasion when you show off. If NO, tell why you do not show off.Who is your hero? Choose one person you take as a hero and talk about him or her. You need to briefly introduce the person including his / her name and heroic deeds.Back-up Question: Can a character in a movie or a cartoon or a novel be a good role model? Why or why not?Introduce one of your favorite speeches. You need to tell: who gave the speech, under which circumstances and why you like it. As for the reason, you can discuss about the language use of the speech or the significance of the speech.Back-up Question: When do you have to speak to a group of people? Give one example to show how you would deal with the situation.1. 在女士还是老虎的故事中, 你认为公主指给英俊的年轻人在门后面的是女士还是老虎？你为什么这么想？备份问题: 你是否曾经遇到过必须从两个选项中选择的困难境地？你需要简单谈谈情况、两个选择和你的决定, 并解释你为什么做出这样的决定。

2024学年江西省丰城九中高三第二次联考英语试卷(含解析)

2024学年江西省丰城九中高三第二次联考英语试卷注意事项：1．答题前，考生先将自己的姓名、准考证号填写清楚，将条形码准确粘贴在考生信息条形码粘贴区。

2．选择题必须使用2B铅笔填涂；非选择题必须使用0．5毫米黑色字迹的签字笔书写，字体工整、笔迹清楚。

3．请按照题号顺序在各题目的答题区域内作答，超出答题区域书写的答案无效；在草稿纸、试题卷上答题无效。

4．保持卡面清洁，不要折叠，不要弄破、弄皱，不准使用涂改液、修正带、刮纸刀。

第一部分（共20小题，每小题1.5分，满分30分）1．_______ it is so hot, I guess we can’t do anything until after dark.A．In case B．Now that C．Even if D．As though2．I was expecting a present from her, so I was disappointed I didn’t receive ______.A．it B．one C．that D．the one3．— The rent of our flat will see a 20% rise this year?—Y es. That’s ______ I have compromised with the flat owner.A．what B．whereC．how D．when4．Countries which continue importing huge quantities of waste will have to____ the issue of pollution.A．maintain B．simplify C．overlook D．address5．It is obvious that John is unhappy. _________, it comes as no surprise that she has decided to change her job. A．However B．Otherwise C．Moreover D．Therefore6．—Have you heard from Jane recently?—No，but I ________ her over Christmas.A．saw B．will be seeingC．have seen D．have been seeing7．The young man who was expected to ________ his father’s company, made an unusual decision that he would start his own business.A．hand over B．think overC．go over D．take over8．--Could you please cut the price a little?--Er... _________ you buy more than ten.A．even if B．so long as C．in case D．as soon as9．Some drunken drivers think that they may be lucky to________a fine, which may cost their own lives.A．get through B．get along withC．get down to D．get away with10．The doctor’s dilemma was _____ he should tell the patient the truth.A．whether B．whichC．that D．what11．_____ that it was sold out when it came out.A．So was her successful book B．So successful was her bookC．So her book was successful D．So successful her book was12．Since you are my daughter's classmate, we'd like to ______ you _______ tonight.A．put ; down B．put ; in C．put ; off D．put ; up13．Be calm, Madam. Can you remember _____________ you had your mobile phone stolen?A．when was it that B．that it was whenC．where it was that D．it was where that14．In recent years, Chinese arts have won the of a lot of people outside China.A．reputation B．enjoymentC．appreciation D．entertainment15．There is a popular view________in city strangers are less likely to help an elderly person.A．that B．whetherC．why D．how16．I'd advise anyone to put aside a proportion of their earnings — ____________.A．nothing great is easy B．nothing comes from nothingC．a bad penny always turns up D．a penny saved is a penny earned17．He would be in better health now _______ with too much work when young.A．had he not burdened himself B．if he was not burdenedC．were he not burdened D．had he not been burdened himself18．The room is so clean. He ________ have cleaned it yesterday evening.A．will B．needC．can D．must19．-- What about the two of us going downtown?-- ___________ . I hate spending time hanging around.A．That suits me fine B．Why notC．It depends on the weather D．Well, that's the last thing I will do20．----T here won’t be anywhere to park.----Oh, _______. Let’s try the subway.A．that’s a real bargain B．that’s a good pointC．that’s really something D．that’s all settled第二部分阅读理解（满分40分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

Coca-cola

Coca-Cola1. Overview of the company and its general financial state 1）IntroductionCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Between 1999 to 2012, Coca-Cola was the world's most valuable brand based on Interbrand.2）IngredientsIts main raw materials are carbonated water, sugar (sucrose orhigh-fructose corn syrup depending on country of origin), caffeine, phosphoric acid, caramel color (E150d), natural flavorings, a can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat, 0 grams potassium and 140 calories.3）Franchised production modelThe actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.Since announcing its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. However, it is reported to be available in both countries as a grey import.4）Its general financial state (profit, turnover and share price) In 2013 the financial report of Coca-Cola in third - quarter shows up that profit rose 5.9%, affected by the increase in sales push. The company achieved a profit of $2.45 billion in the quarter, and 54 cents earnings per share. The profit was $2.31 billion last quarter and the earnings are 50 cents per share. Excluding special items, the quarter earnings of 53 cents per share, compared with 51 cents. By Thomson Reuters survey of analysts had expected to 53 cents earnings per share and revenue of $12.05 billion. Gross margin narrowed to 60.7% from 60.1%.2012 World Top 500 Brands Announced: Coca-Cola ranked thirdand its turnover is 46542 million dollars and the profits is 8572million dollars. Its share price is 40.13$ in December 11,2013.2. Marketing strategies and sales performance1）range of productsCoca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke, sprite, Fanta, Rc cola, Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world.2）marketing strategies and sales performanceThe 'Coca-Cola' brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in central America, china and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally indifferent regions of the world.If we look on advertising perspective of Coca-cola, advertising has created a demand for 'Coca-Cola' worldwide. However, advertising has to be in line with the domestic culture. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems.In addition, according to Bettman, Coca-Cola’s bottling system is one of their greatest strengths. It permits them to do their business on a global scale while at the same time maintain a national approach. The bottling companies are domestically owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have complete ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlersBrand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area.Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-awareness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares. In response to this health consciousness issue, the company introduced Diet Coke in 1982. Such change of consumer life style had also led to the introduction of its bottled purified water.3. Culture1）MissionThe mission of coca-cola is:To refresh the world - in mind, body and spirit.To inspire moments of optimism - through our brands and actions.To create value and make a difference everywhere we engage.2) VisionTo achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:Profit: Maximising return to shareholders, while being mindful of our overall responsibilitiesPeople: Being a great place to work, where people are inspired to be the best they can bePortfolio: Bringing to the world a portfolio of beverage brands thatanticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and buildingmutual loyaltyPlanet: Being a responsible global citizen that makes a differenceProductivity: Be a highly effective, lean and fast-movingorganization3) ValuesLeadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do well4)The LogoThe Coca-Cola Zero Logo is the primary asset for the Coca-Cola Zero Brand and is the preferred Logo to represent this Brand.We are committed to using the Coca-Cola Zero Logo in its purest original form. By boldly using the Script and "Zero" lockup on its own or in combination with other elements, we can create executions that retain the true essence of the Coca-Cola Brand, yet fashions an enduring and uniquevision for the Coca-Cola Zero Brand.5)HR ManagementCoca Cola is one of the leading beverage companies of the industry. It runs its business campaigns all across the world. It is important on the part of management to organize the activities of human resources and organizing technology along with other resources.Management at Coca Cola Company focuses on the acquisition and retention of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It treats these resources as an asset. It provides such conditions of employment and procedures that enablesall employees to develop a sense of unity with the enterprise and to carry out their duties in the most willing and effective mannerEvery organization has its own policies and strategies by which they control the functions of their departments. Similarly, we also have own policies and strategies by which we control all the functions of our departments. coca cola HR department is also conducting all the practices of HRM like Job analysis and design of work, recruitment and selection, training and development, performance appraisals, compensation, employee relationships, staff welfare and medical policies and some other things like that. These all practices are conducted by own policies and strategies.6）Job analysis and designing1.Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it. Job analysis consists of two products one is job description and second job specification.2.Coca cola company HR department check its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct.3.HR department of coca cola used this information for Recruiting, selection, compensation, performance appraisal, training, and employee’s relationship.4. Designing organizational structure: authority&controlThe Coca-Cola Company currently employs approximately 94800 employees.According to a general organizational chart obtained from the company’s website,there are more than 5 hierarchical levels at the corporate level.For example: the head of the Canadian division reports to the president and COO of the North American Group. That president reports to the CFO, who reports to the Office of the General Counsel. The General Counsel then reports to the CEO. It is fair to assume that there are at least a few more steps in the hierarchy at the local level.1) Designing organizational structure: specification&coordinationThe Coca-Cola Company realizes that a divisional structure gives the organization the best opportunity to react to the changes in its uncertain environment, but also allow it to maintain a level of stability.The multidivisional structure is beneficial for the organization for a variety of reasons.The division based on geographic region allows certain aspects of the company’s operations to be tailored to the individual market. Multidivisional structures allow divisional managers to handle daily operations while corporate managers are free to focus on long-term planning.There are also problems associated with this type of structure. If the company creates divisional competition, coordination may decrease because each division wants to have an advantage over everyone else.Communication problems may also exist because information can become distorted when it has to travel up and down tall hierarchies. A multidivisional matrix structure may be better suited for The Coca-Cola Company. This would increase coordination between corporate and divisional levels, and managers at each level would work together to create solutions to problems. While such a structure may be too complex for a global organization, the company may want to look into it.2) stories about their leadersJohn PembertonIn 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. In his time, the soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. And this was when Coca-Cola was born.However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.Coca-colaAsa Griggs CandlerAfter Pemberton's death, a man named Asa Griggs Candler rescued the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand.A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax in the wake of the Spanish-American war. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.11 / 11。

企业社会责任—可口可乐事例

• 6、可持续农业
• 可口可乐的商业发展基于可持续的原材料供应商，比如可口可乐原材料中的糖分，可持续农业保障了它的品质和供应的数量，控制于年年上涨的价格，缓解了企业对原材料质量和成本的担忧。对于可持续农业的投入，易于控制供应链的成本。同时，它满足消费者对于健康和可持续的生活方式的追求，赢得消费者的认同。（举措：可持续标准；在全球范围内促进可持续农业；鼓励创新的可持续农业方法；制定公司政策；）
• 3.可口可乐成为第六届东亚运动会赞助商
• 新华网天津7月12日体育专电（记者翟永冠）第六届东亚运动会组委会于12日与天津可口可乐饮料有限公司签署合作协议，可口可乐正式成为了本届运动会的赞助商。
• 自1993年在上海首次举办以来，将于2013年10月6日至15 日在天津举行第六届东亚运动会，届时将有来自中国、韩国、朝鲜、蒙古国、日本和中国香港、中国澳门、中华台北、关岛（会友）等9个国家和地区的七千多名运动员、教练员，参加24个大项、289个小项的角逐。
企业社会责任可口可乐公司案例?可口可乐公司thecocacolacompany成立于1886年5月8日总部设在美国佐治亚州georgia简称ga的亚特兰大是全球最大的饮料公司拥有全球48市场占有率以及全球前三大饮料的二项可口可乐排名第一百事可乐第二低热量可口可乐第三可口可乐在200个国家拥有160种饮料品牌包括汽水运动饮料乳类饮品果汁茶和咖啡亦是全球最大的果汁饮料经销商包括minutemaid品牌在美国排名第一的可口可乐为其取得超过40的市场占有率而雪碧sprite则是成长最快的饮料其它品牌包括伯克barq的rootbeer沙士可口可乐公司企业社会责任战略内容1能源使用效率和气候保护?在全球范围内可口可乐公司关注能源的使用效率和气候变化带来的危害气候变化导致的极端天气对其生产和运输产生影响并且使得农产品价格提升

BUS208-2.5.6-Globalization-and-The-Coca-Cola-Company-FINAL

Globalization and the Coca-Cola CompanyIntroductionToday, Coca-Cola is one of most well-known brands in the world. This company hascontinued to gain momentum and growth, capitalizing on the rapidly expandingbeverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Co la’s business i ncome is generatedfrom non-US sources (Coca-Cola Company, 2012). In over a century, Coca-Cola hasgrown the company into a multi-million dollar business.However, the road to success has not always been easy for Coca-Cola. Many countries have banned the use of Coca-Cola products, claiming that these products are“threatening public health” and “encouraging obesity.” Many labor practice suits havebeen filed against the mega beverage company with accusations of “child laborsweatshops” and “discrimination in providing health care benefits to workers.” Inaddition, the beverage industry has been flooded with competitors introducing new soft drink products, such as Pepsi, along with soft drink alternatives, such as Gatorade,bottled water, fruit juice, and energy drinks. Coca-Cola has faced the challenge byintroducing new beverage brands including Sprite, Fanta, Minute Maid, Simply Orange, Fresca, Vitamin Water, Smart Water, Odwalla, and Powerade.In light of the obstacles Coca-Cola has overcome, the company has remained true to its commitment to provide quality, refreshing, and satisfying products to consumers. Inorder to ensure each product tastes the same across the globe, Coca-Cola continues to keep the beverage recipes secret with tightly controlled manufacturing facilities. Coca-Cola has never lost sight of its goal to be the best beverage company in the world. Now, let us take a closer look at Coca Cola’s journey to globalization.Coca-Cola’s Journey to GlobalizationFounded back in the 1880’s, Coca-Cola was developed by John Pemberton as anAmerican iconic brand known for high quality and consistency. During this period inhistory, storekeepers demanded pre-packaged products with brand name recognition.Coca-Cola met these demands with its iconic red and white logo and brand marketing to instill confidence in the consumer that the Coca-Cola product would taste the sameeverywhere it was purchased. These strategies soon became the foundation for Coca- Cola’s plan to e xpand globally.In the early 1900’s, C oca-Cola started to globalize. Bottling plants were initially built in Cuba and Panama as the US military spread to these regions, causing a rise in demand for the Coca-Cola brand. These plants proved to be successful, reducing shipping and delivery costs typical in these regions. Soon after, additional bottling plants opened inHawaii, Puerto Rico, and the Philippines. These efforts launched Coca-Cola’sSaylor URL: /bus208#2.5.6investment in testing foreign markets for future expansion opportunities. By 1926, Coca-Cola had established foreign relationships and plants around the world in support of its newly created center of global operations.Coca-Cola continued on its path of mass production and rapid expansion for the nextseveral decades. Local branches along with local partnerships to produce and distribute the signature Coca-Cola products were established throughout the world. The ending of World War II and the Cold War marked the signature period in which Coca-Cola hadestablished itself as a true global corporation known for its efficiency and worldwidecapabilities.Next, let us take a look at three key strategies employed by Coca-Cola to support rapid growth and expansion across the globe: global marketing strategies, productdifferentiation, and technology.Global Marketing StrategiesCoca-Cola’s marketing strategies played a significant role in success fully globalizing the company. The company’s popular advertising slogans and catchy jingles played into the hearts and minds of people around the world. Some of the most rememberedadvertising slogans include:∙“Drink Coca-Cola.”∙“Things go better with Coke.”∙“Good ‘til the last drop.”∙“It’s the real thing.”∙“Always Coca-Cola.”∙“Enjoy.”∙“Life tastes goo d.”Coupled with these slogans, songs were used to have consumers remember the brand.One of the company’s most popular jingles wa s known as “I want to buy the world acoke,” produced in 1971 by Billy Davis. The commercial featuring this song portrayed a world of hope and love produced by a group of multicultural teenagers on top of a hill.This commercial went down in history as one of the most well-known commercials of all time.In addition to Coca-Cola’s advertising efforts, Coca-Cola became the first commercial sponsor of the Olympic Games in Amsterdam in 1928. Coca-Cola continues to be anOlympic Games sponsor today. Coca-Cola has also sponsored many other sportingevents such as the International Federation of Association Football (FIFA), NationalHockey League (NHL), National Basketball Association (NBA), National FootballAssociation (NFL), Major League Baseball (MLB), NASCAR, and Cricket World Cup. Saylor URL: /bus208#2.5.6Product DifferentiationAnother key factor that has supported Coc a Cola’s globalization vision is the company’s ability to customize the product to meet the needs and wants of individual markets. For example, Coca-Cola has been able to tailor its product line to meet the needs of theyounger consumer by offering Powerade and flavored Coke products, such as Cherry Coke and Vanilla Coke. Additionally, the company is meeting the needs of the healthconscious, older consumer with Diet Coke, Vitamin Water, and Odwalla products. Coca-Cola has invested significant time and money into researching and understandingdifferent marketing segments based on lifestyle, age, and income in order to accurately develop and market its products.Packaging differentiation has also played a key role in how adaptable the Coca-Colaproduct is to various market segments. Functional packaging has been used to make the products available in different sizes and forms, including glass and plastic bottles, aluminum cans, and fountain drink dispensers. The company considers various shapes and sizes of the bottles and cans to ensure easy stacking and vending machinedispensing. To promote the company’s commitment to environmental sustainability, all packaging materials are designed to be recyclable and labeled accordingly for easyconsumer identification.TechnologyTechnology advances contributed to Coca-Cola’s ability to globalize rapidly throughout the 20th century. Product transportation became more efficient and cost effective withthe development of bigger and faster semi-trucks, cargo ships, jet aircraft, and trains.Coca-Cola was able to manufacture and ship products quicker and farther to marketsegments that were unreachable before these transportation improvements. In addition, technology advances became the driving force behind the ease and speed at whichinformation was available. Distributors and warehouses were able to more accuratelytrack inventory levels and fill order shipments, resulting in lower overall operating costs.Computerization also led to slashed product costs and improved efficiencies.Computerized and automated manufacturing equipment increased the speed andvolume in which products were produced. These technological advances enabled Coca Cola to compete on a global scale, selling the well-known brand of products across the world at competitive prices.Summary:∙Coca-Cola is one of the most well-known brands in the world, operating in over 200 countries.∙While the global marketplace has presented numerous opportunities for Coca-Cola, the company has also encountered global attacks on the nutritional valueof its products, along with unfair labor practice accusations.Saylor URL: /bus208#2.5.6∙Founded in 1880, Coca-Co la began its journey toward becoming the world’s best and largest beverage company.∙Coca-Cola’s American iconic logo, brand recognition, convenient packaging, and consistent product manufacturing became the foundation for the company’s planto expand globally.∙ A pioneer in globalization, Coca-Cola began expanding bottling andmanufacturing facilities back in the early 1900’s, establishing key foreignpartnerships.∙Coca-Cola’s marketing strategies, including memorable advertising slogans, catchy jingles, and sporting event sponsorships, played a significant role inwinning the hearts and minds of consumers globally.∙Product differentiation, such as offering different beverages in flexible packaging options, allowed Coca-Cola to customize the product for different marketsegments.∙Technology advances, including product transportation, telecommunication, and computerization, became the driving force behind Coca-Cola’s ability to capitalizeon the rapidly expanding marketplace across the globe.References:Coca-Cola Company (2012). Wikinvest. Retrieved December 11, 2012./stock/Coca-Cola_Company_(KO)Saylor URL: /bus208#2.5.6。

可口可乐广告发展的历史

可口可乐广告发展的历史谭玮1038050140 10广播电视新闻可口可乐（Coca-Cola，Coke），是由美国可口可乐公司出品的一种含有咖啡因的碳酸饮料。

可口可乐曾经是一位医生发明的，也可以说是他制造了可乐。

一次，他给一位病人看病，开了一瓶药水，让病人回家后服用，结果，当他晚上准备休息时，忽然那个人又来了，而且很高兴，将自己的大桶递到医生面前，要求装满满一桶的药水，要和上次一模一样，医生稀里糊涂地照做了。

第二天，他带着一帮子人来到这里，纷纷递上了各自的杯子和水桶，抢着买药水。

医生很奇怪，便问他们为何天天来买药，难道是家家都生病了？人们举着大拇指夸赞这里的药水很好喝。

医生一头雾水：“没有生病，为何天天买药？难道这药水既可以治病，还是可口的饮料？”于是，他大胆的开了一家“药水”制造厂，因为这药水很好喝，人们喝了都无比愉快，他决定把它称为“可口可乐”，这位不知名的医生，仅仅因为一瓶药水，后来让自己的药水走遍了世界。

全球最著名的软饮料品牌，在全球拥有48%的极高市场占有率。

在二战后的几年中，Coca-Cola将他最接近的对手Pepsi-Cola远远地抛在了后面，占有了近70%的可乐市场，上百家小型的地区性软饮料公司继续生产各种各样的调味剂，瓜分了剩下的30%的市场。

目前可口可乐在世界各地市场皆处领导地位，其销量远远超越其主要竞争对手百事可乐，被列入吉尼斯世界纪录。

可口可乐的平面广告可口可乐是美国历史上最具传统的品牌之一。

虽然如今销往全世界各地，但是至今他成功的主要原因来自他对宣传广告的充分利用。

其实我们可以从可口可乐的宣传广告中学到很多的东西。

随着每一代的人的价值观和时尚趋势的改变，可口可乐都可以从中探索出怎样的营销策略才能让自己的品牌深入人心。

1885年可口可乐诞生开始至1892年可口可乐有限公司成立，近40年来，可口可乐公司并没有做过任何正式的广告宣传。

直至1896年，可口可乐公司的第一份平面广告才诞生。

2022年A佳教育大联盟英语高三第一学期期末联考模拟试题含解析

2022-2023高三上英语期末模拟试卷注意事项：1．答卷前，考生务必将自己的姓名、准考证号、考场号和座位号填写在试题卷和答题卡上。

用2B铅笔将试卷类型（B）填涂在答题卡相应位置上。

将条形码粘贴在答题卡右上角"条形码粘贴处"。

2．作答选择题时，选出每小题答案后，用2B铅笔把答题卡上对应题目选项的答案信息点涂黑；如需改动，用橡皮擦干净后，再选涂其他答案。

答案不能答在试题卷上。

不按以上要求作答无效。

4．考生必须保证答题卡的整洁。

考试结束后，请将本试卷和答题卡一并交回。

第一部分（共20小题，每小题1.5分，满分30分）1．For the Chinese dream ______ at an earlier date, we must accelerate the pace of reform and opening up.A．being realized B．to realizeC．realizing D．to be realized2．It was from only a few supplies that she had brought in the village ____ the hostess cooked such a nice dinner.A．where B．when C．that D．which3．The accident have been caused by a dog running across the road, but we don’t know for sure.A．might B．shouldC．will D．must4．—Thank God I passed the interview yesterday. I was sweating heavily.—Me too. I ________ when I was sitting outside waiting.A．looked down my nose B．let my hair downC．had butterflies in my stomach D．chanced my arm5．—I spend two weeks in Beijing last year.—Then you must have visited the Great Wall during your stay, ________ you? A．mustn’t B．didn’tC．haven’t D．hadn’t6．I didn t see your sister at the meeting. If she , she would have met my brother.A．has come B．did comeC．came D．had come7．For a third-culture kid,it is often easier to a new foreign country than to their "home" country.A．moving B．to move C．move D．moved8．I need help now! I have to fix a leaking pipe in my bathroom but I’m not sure______to begin.A．what B．whichC．where D．when9．The house ______ I live in is very small.A．that B．whom C．when D．what10．Sales director is a position _______ communication ability is just as important as sale skills.A．which B．thatC．when D．where11．—Could you tell me the____ of making such tasty cakes?— Well, I just follow the directons in the cookbook.A．feature B．plan C．cost D．trick12．Some analysts suspected that the rebellion was _______ and financed by a western country.A．launched B．backed C．evaluated D．crushed13．______in painting, John didn’t notice evening approaching.A．To absorb B．To be absorbedC．Absorbed D．Absorbing14．—Let’s go to the cinema this Sunday morning.—I’d love to，but I ________ as a volunteer in my community then.A．will work B．have workedC．will be working D．was working15．The affairs of each country should be by its own people.A．elected B．settledC．developed D．contained16．Muir succeeds ______ other designers have failed—her clothes are Original, yet stylish.A．that B．what C．which D．where17．—The terrible accident is under investigation.—Actually, quicker action _________ those workers trapped in the mine.A．might have saved B．must have saved C．should have saved D．could have saved18．This football player was accused of taking money for not scoring goals ______. A．by chance B．on end C．in turn D．on purpose19．The store______ I bought my textbooks is having a sale this week.A．that B．whereC．which D．why20．You don’t need an invitation to help others. Give help _____you are asked.A．if B．asC．though D．before第二部分阅读理解（满分40分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

广告翻译练习含答案

广告翻译练习1. “三包”承诺：我们实行“三包”：包修、包退、包换We offer 3-R guarantee, namely guaranteed repair, replacement and refund.2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)The leather we use is quite thick; the profit we make is fairly thin.3.为中国西部的腾飞加油！CCTV 西部频道口号Shoulders to the wheel and do our best --- for the economic take-off in China’s west!4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)5. 蚊虫杀杀杀！Mosquito bye bye bye!6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。

本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。

“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。