高中英语unit11 lesson3 the advertising game教案(北师大版必修4)

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英语：Unit11-lesson3-the-advertising-game课件(北师大版必修4)

• 5. My little niece and nephew are always excited to set out on a ___c_a_m__p_i_n_g__ (camp) trip.
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.

北师大_高一英语(下)Unit11_Lesson3_The_Advertising_Game教案

授课内容:Unit 11, Lesson3 The Advertising GameLesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the development of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisementsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the textTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text.Teaching Methods:Teacher-student, individual, pairs, groupsTeaching Aids:computer, pictures, text-booksTeaching Procedures:Step Ⅰ Lead-in1. Greetings2. Tea cher plays a video and has Student s guess, “what product is the advertisement for?”3. Teacher demonstrates some advertising slogans and lets Students give Chinese for them.4. Teacher encourages Students to speak out the advertisements they have seen and where they have seen themStep Ⅱ Reading1.First-reading :Teacher asks Students to predict the general idea of the text.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2.Second-reading: Get the main idea of each paragraph and match the headings with each paragraphPara 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23.Third-reading: Students read the whole text carefully to answer the questions in Ex. 3 on page 26.1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etcStep Ⅲ Voice Your OpinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Step IV Summary Through the whole passage we’ve learnt the development of advertisement. During the course of it, we know the classical advertisement was simple for people to know. But in today’s world, a good advertisement no t only needs detailed information for customers to know but also modern techniques are required to attract their attention. In this case, making an advertisement full of knowledge and amusements may be equal to the sale of products. Therefore, in order to win the market at home and abroad, companies must ensure of good quality and good serviceStep VI HomeworkDescribe an advertisement you like.Step VII Blackboard design1.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2. Get the main idea of each paragraph and match the headings with each paragraph Para 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23. Questions1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc。

高中英语unit11 lesson3 the advertising game课件北师大版必修4

A Gerund is used after “Be”.
8. The main purpose of the advertisement is making customers spend money.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
Main idea
• The combination of design and new idea. • The new and general need of modern ad. • About classic ad • The reason of making people forget the existence of ad. • About the public ad.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques. 4. Because of the advertising boom, people are used to seeing high standards of visual design. 5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas. 10. By doing this, they hope to make people forget that someone is trying to sell them something.

2019-2020年高一英语 Unit11 Lesson3 The Advertising Game

2019-2020年高一英语 Unit11 Lesson3 The Advertising Game第一课时教案北师大版必修模块4教材分析本课是第11单元的第3课。

本课的语篇是一篇关于广告的文章The Advertising Game。

学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。

学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。

通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。

本课的语法是动名词Gerunds。

学生对这一语法现象比较模糊，虽然经常在文章中见到，但对于动名词的用法不太熟悉。

要帮助学生能够在文章中辨别出动名词并且知道如何使用。

本课计划按两课时完成：第一课时重点是阅读文章（The Advertising Game）：1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息；3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。

第二课时讲解语法Gerunds，在文章语找出动名词，并在语境中恰当地使用。

教学内容话题： The Advertising Game （广告游戏）词汇：重点词汇： likely, general, suitable, visual, fascinating, advertise, link, apply, aim, bine, attract, educate,相关词汇： contemporary, location brand, petition, budget, technique, approach, concept, citizen, purpose, society, decade短语：hold the attention of the public, make contributions to, participate in, protect the environment,语法：Gerunds （动名词）第一课时First Period教学目标在本课学习结束时，学生能够：1. 通过阅读，对广告的特点、设计、创意等有一些了解；2. 通过略读理解文章大意，概括段意；3. 提取、整理关于广告的相关信息；4. 谈论广告对人们日常生活的影响。

北师大版高中英语必修四 - Unit11 Lesson 3 The Advertising Game

Unit 11 Lesson3 The Advertising GameTeaching Aims:To read the passage for specific informationTo develop a right attitude towards advertisementsTeaching important point:To read the passage for specific informationTeaching difficult point:How to develop a right attitude towards advertisements Teaching procedures:Step1: warm-up1.Can you think of some advertisements you have seen? List someplaces where you have seen advertising. The teacher offers some pictures to students to have a discussion.2.Do you know what advertisements introduce to us? Or what product isit for?Step 2: Fast readingRead the text and then match the topics with each paragraph.Para.1 a. About the public advertisementsPara.2 b. Top advertisements of todayPara.3 c. About classic advertisementsPara.4 d. Advertisements in the marketsPara.5 e. Modern advertisementsStep 3: Careful ReadingRead the text and answer the following questions.1.What is the classic advertisement?The classic advertisement is the one that gives information about finding certain products2.Why are modern techniques of design not enough for advertisementsto be noticed in modern cities?Because people are used to seeing high standards of visual design.3.What ideas do today’s advertisers use to make you notice theirproducts?They use humor, surprise and new and unusual ideas in modern advertisements.4.What has the government done during the last decade?The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Read the passage carefully and fill the blanksStep 4: Voice your opinions1.Have you ever bought anything because you liked theadvertisements?2. Do you think the advertisement is really useful?Share your experiences related to the advertisement. Step 5: HomeworkFinish the exercises in your Student Times.。

北师大高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计

北师大高中英语M4-Unit11-Lesson3-The-Adver tising-Game教学设计1. Title: M4 Unit11 Lesson3 <The Advertising Game>General introduction：This lesson is taken from a book of New Senior English for China byBeijing Normal University. This lesson is about the reading part. By learning this passage, the studentscan master some language points and reading skills, well as some right life guides.2.Teaching aims and demands(1).knowledge objects1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable,advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to,be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2).Ability objects1).Listening skills ：understand what the teacher is saying, listen to the tape afterclass..2).Reading skills ：general understanding，detail information3).Speaking skills：use the new expressions to talk about Ads in your daily life.4).writing skills：write a short passage about your opinions on Ads with newexpressions learned.(3).emotion objectsAds help us know more about the products, but there are also cheats in ads. Weshould observe carefully about ads before buy the goods. We should watch morepublic advertisements ,participate in improving our neighbourhood, protect the environment, and help other people..3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching methods(1).Fast reading(2).Detailed reading(3).explaining(4).Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands. Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?””Not all ads are trying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do today’s advertisers use to make you notice their products?””What has the government done during the last dacade?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today.Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1).Do exercise 8,9,10 in the exercise book. This is used to make the students havea further understanding of new words and new grammars.(2).write a short passage about what is the right thing to do on the topic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, I’ll write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and onthe right, I will write the summary of this whole class.Vocabulary, phrase, grammar Gegunds as a subject/verb /preposition/nounExamples andanalysisSummary withpractice onteachingpoints.Reading ,speaking,writing,listeningCulture andlife guidesName：Hu RonghuaDate：2012.5.12导学案Lesson 3 The Advertising Game 编写人：王海斌审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step 1 DiscussionThe advantages of ads _______________________________The disadvantages of ads ____________________________Step 2 Lead-inWe can see ads everywhere. What kinds of ads do like most? Why?__________________________________Step 3 ReadingRead the text and answer the questions in item 3 on page 26Step 4 Word learning写出意思对应的单词1 Way of dealing with a person or thing ____________2 Praise something publicly in order to encourage people to buy or use it__________3 Plan of how money will be spent over a period of time ,inrelation to the amount of money available_________4 having a high quality that is recognized andunquestioned;of lasting value and importance__________________5 modern;of the present time ____________6 action of contributing;thing contributed __________7 idea;general belief _______8 right or appropriate for a purpose an occasion_________9 concerned with or used in seeing ________Language points:(2)certain adj 某种，某些；确定的，无疑的；确信的，深信的He didn’t come for a certain reason. 为了某种原因他没来。

北师大版高中英语必修四Unit 11《Lesson 3 The Advertising Game》课件 1

approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable
a) traditional, typical
classic
b) company
corporation
by combining the highest standards of …是“by+动名词短语”，做状语表示方式。 linked to the products是过去分词短语做定语，修饰idea。 to make them mo全r品e高考a网ttractive表示目的。
stand out 显眼；引人注目；脱颖而出 She stands out in the crowd, for she is two meters in height. His height makes him stand out in the crowd. Our daughter is a great dancer, she stands out above the rest.
c) right for something
suitable
d) contain
consist of
e) plan of how money should be spent. budget
f) rapid increase
boom
g) idea
concept
h) method
approach
i) belonging to the present time
Public advertisements, such as giving up smoking, saving water, helping the poor, fighting aids.

高中英语 Uint11 Lesson3 The Advertising Game教学案北师大版必修

Lesson 3The Advertising Game【重点单词】：advertise,advertising,,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的Tickets are likely to be expensive. 入场券可能很贵。

It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。

2. link A to / with B 与……相联系The video was linked to a powerful puter. The Channel Tunnel links Britain with the rest of Europe.3：周报35期approach 、contribution、consist o、f stand out 用法【Reading 1：快速阅读】Read the text quickly and choose the right main idea of each paragraph Para1 A. What is an advertisement?B. An ad may give direct information like names or locations.Para2 A. Ads are made visually attractive to hold the attention of the public.B.Some ads have pictures that people enjoy looking at.Para3 A.Products are sometimes linked with different concepts or ideas.ing mon ideas to sell products is as old as advertising itself.C. Modern ads must stand out to make themselves attractive.Para 4 A.Some advertisers want to create something that has never been seen before.B.New and unusual ideas often appear in today’s top advertisements.C.Advertisers look for other ways to make people notice their products.Para5 A.Not all advertising is about selling products.B.The government has worked hard at using ads to educate the public.C.Public ads have helped to increase public knowledge.【Reading 2：快速阅读】Read the text again and fill out the form.【Reading 3：知识反馈】①True or False exercises.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.2. Advertisements must be attractive and creative.3. The purpose of all advertisements is to make customer spend money.4. Producing public advertisements mentioned in the text is free.5. The text inferred that advertisements are trying to sell you something makes customersbored.6. The purpose of advertisements is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standardsof visual design.②分析句子1. For example, it could be “Shanghai Sewing Machine”, or “Tsing Tao Beer Corporation”, and you would know what the panies sell, where they are located, and the brand names2. As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.3. Modern advertisements must stand out in a world full of petition by bining the highest standards of design with ideas linked to the products to make them more attractive.4. They realise that it does not matter how attractive the idea linked with the product is– most people know that the main purpose of the advertisement is making customers spend money.练习Ⅰ. 根据下列各句句意及所给单词的首字母或汉语提示，写出所缺单词的正确形式。

Unit 11 Lesson 3 The advertising game (实用)

◆ know the design, the idea and the
effect of advertisements;
◆ understand advertisement
development;
◆ discuss advertising
Lead-in
Where can we find advertisements? on TV
saving water, helping the poor, giving up
smoking, etc.
Problems and solutions in different Ads
Para. 1
Problems Details It is _____ likely to be just the _____ name of a _______ company or a ______________. general location
They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
4. What has the government done during the last decade?
adj.合适的由……组成 n.广告人
n.预算
adv.视觉地
n.迅速增长
adj.视觉的，视力的
visual
stand out
突出，显眼
concept approach
n.概念，原则 n.方法，方式
humour

高一英语 Unit11 The Media Lesson3 The Advertising Game

Unit11 The Media(5)Lesson3 The Advertising GameA tip: A man of words and not of deeds is like a garden full of weeds.光说空话不做事，犹如花园光长刺。

Learning aims:1.理解并熟读课文。

(A)2.掌握前三自然段重点单词、短语、句型用法。

(B)Learning important points：词汇及语言点的运用。

(C)Learning steps:Step1重点单词（A级）1.vt.为什么做广告 7.2.adj.传统的，经典的 8.3.adj.某种，某些 9.4.n.啤酒 10.n.概念，原则5.n.公司 11.n.方法，方式6.adj.合适的 12.n.捐助，贡献Step2重点词组（B级）1.由……组成，由……构成2.应用于……3. 习惯于……4.突出，显眼5. link…with/to6.as well as7. make contributions to 8. participate inStep 3阅读文章，找出每段大意，并连线（B级）Paragraph 1 Ads are made visually attractive to hold the attention of thepublic.Paragraph 2Products are sometimes linked with different concepts or ideas Paragraph 3New and unusual ideas often appear in today’s top advertisements. Paragraph 4Public ads have helped to increase public knowledge.Paragraph 5An ad may give direct information like names or locations.Step4 再次阅读课文，回答P26第三题的问题。

北师大版高中英语必修四Unit11Lesson3TheAdvertisingGame

Unit 11 The MediaLeSS On 3 The AdVertiS ing Game【文本解读】本篇文本是一篇说明文，阐述广告的发展过程，共五段。

第一段阐述传统类型广告主要是给出找到某种产品的信息。

比如：商家卖什么、位置在哪儿和牌子叫什么。

第二段阐述在市场竞争激烈的情况下，广告需要吸引和保持公众的注意力，当今的广告设计者注重设计技术，以使广告在视觉上尽可能地吸引人。

第三段，由于广告的繁荣，现代广告必须把最高水平的设计和产品理念相结合，才能在竞争中胜出。

第四段，随着发展，顶级广告设计者在现代广告中运用幽默和新颖独特的创意，使人们忘记有人正在向他们推销商品。

第五段主要阐述公益广告的作用：1）为社会做贡献，鼓励公众更多的参与；2）有助于增加公众知识，使社会更美好。

作者围绕“广告内容”“广告设计” “广告设计与理念结合”“广告幽默和创意”四阶段，循序渐进地介绍广告的发展。

【教学目标】在本课学习结束时，学生能够：1）通过阅读，理解文章并知晓广告发展的过程，通过写作脉络，理解文章标题的正确含义；2）根据学过的内容，谈论、描述广告发展过程；3）运用学到的知识，分析、判断各类型广告所使用的策略。

【教学难点】1）引导学生要消除词汇和文本篇幅的影响，能理解文本大意；2）培养学生概括段落大意和提取关键词的能力；3）发展学生运用所学知识分析、设计广告的能力。

【教学过程】本堂课，教者采用周大明老师提出的“ USE教学模式。

【附录一】Lesson3.The Advertising GameThe classic advertisement is one that gives information about finding certain products. It is likely to be just the name of a company, part of which may be a general location. For example, it could be “Shanghai Sewing Machine”, or “ Tsing Tao Beer Corporatio”n,and you would know what the companies sell, where they are located, and the brand names. However, this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place. In such situation，advertisements need to attract，and hold the attention of the public. Some advertisements consist of pictures or the words of experts to show people how good the products are. Others try to create advertisements that people simply enjoy looking at. As present-day advertisers often have large budget，s a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. However even this is often not enough to be noticed in a modern city. Because of the advertising boom ，people are used to seeing high standards of visual design. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linkedto the products to make them more attractive. For example，some advertisements may suggest that buying a car can make you free. That is，they use the concept of freedom to sell the car. Othercommon ideas include happiness，wealth and success.In fact，inthe world of advertisements，such content is as old asadvertising itself. For many of today 's advertisers，repeatingold ideas is not a successful approach. They realize that it dosenot matter how attractive the idea linked with the product is-most people know that the main purpose of the advertisement is making customers spend money. Instead，these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements. Their aim is to create something that has never been seen before and is fascinating for people to look at. By doing this，they hope to make people forget that someone is trying to sell them something！However，not all advertising is about selling products and services for a profit. Some contemporary advertisements mainly aim to make contributions to society. There are public advertisements which encourage citizens to participate in improving their neighborhood ，protecting the environment ，and helping other people. Over the last decade，the government has worked hard at using advertisements to educate the public on fighting AIDS，saving water，helping the poor ，giving up smoking ，etc. These advertisements have helped to increase public knowledge，which has made our society a better place foreveryone.【附录二】LOgO LiSt。