牡丹油营销资料

牡丹油调和油

(Peony oil)

六组

(group six)

目录directory

概述 executive summary

特点和功效Characteristics and effect

市场态势 current marketing situation

Swot分析 strengths,weaknesses,opportunities,and threat analysis

目标和问题 objectives and issues

营销战略 marketing strategy

概述executive summary

牡丹油调和油是国内首款功能养生食用油，由牡丹籽油和亚麻籽油经特殊工艺配制而成，含有丰富的不饱和脂肪酸，期中被称为“植物黄金”的亚麻酸的含量超过50%，同时还富含维生素E、多肽等多种天然植物活性成分，是一种集美味、养生、食疗为一体的高端健康油。

(Peony oil blend oil is the first domestic functional food cooking oil, the peony seed oil and flax seed oil made from a special process, contains rich unsaturated fatty acid, the midterm is known as the "plant gold" linolenic acid content of more than 50%, but also rich in vitamin E, peptides, and other natural plant active ingredients, is a collection of delicious, health, diet,

as one of the high-end health oil.)

特点和功效Characteristics and effect

牡丹油含有100多种活性物质，不饱和脂肪酸含量在90%以上，尤其难能可贵的是，多不饱和脂肪酸-亚麻酸含量超过40%，是橄榄油的40倍，2011年，被国家卫生部批准为新资源食品。

(Peony oil contains more than 100 kinds of active substances, unsaturated fatty acid content in more than 90%, is especially valuable, polyunsaturated fatty acid, linolenic acid content of

more than 40%, is 40 times that of olive oil, in 2011, was approved by the ministry of health as a new resource food.)

牡丹油的特点：原生态易吸收

原生态：100%纯牡丹籽油，不含任何化学物质，安全可靠。

易吸收：牡丹油渗透性强，使用后2-3分钟渗透到真皮层，5-8分钟渗透到血液和淋巴系统，4-8小时循环人体一周后携带病毒自然排出体外。

（The characteristics of peony oil: the original ecological easily absorbed

Original: 100% pure peony oil, do not contain any chemical substances, safe and reliable. easy absorption: Permeability is strong, the peony oil after using 2-3 minutes to infiltrate the dermis, 5-8 minutes penetrate into the blood and lymph system, four to eight hours a week after the human body to carry the virus nature out of the body.）

牡丹油功效：

1、护肤养颜，抗衰老

2、降三高，防治心脑血管疾病

3、消炎、杀菌、止痒

另外对口腔溃疡、青春痘、脚气、湿疹、红肿有奇效

（Efficacy: peony oil

1, protect skin to raise colour, anti-aging

2, three tenors, prevention and treatment of disease of heart head blood-vessel

3, anti-inflammatory, antiseptic, relieving itching

In addition to canker sores, acne, beriberi, eczema, inflammation wonders）

当前的市场态势current marketing situation

我国食用油市场较为复杂，食用油的产品种类丰富，如花生油、菜籽油、葵花子油、豆油、以及近年来新开发的粟米油，牡丹油等。但是食用油在经过十几年的发展，形成了以色拉油，调和油，花生油为主要食用油种类，也是消费者主要购买的食用油种类，但是随着人民生活水平的提高，人民对食用油的要求也越来越高，不仅关心油品的质量，而且在一部分人群中十分关心油脂的营养价值，因此，像橄榄油，牡丹油这种天然，高档食用油所占的市场份额越来越大。可见未来高档食用油的竞争将日趋激烈。

Edible oil market in China is relatively complex, rich variety of edible oil products, such as peanut oil, rapeseed oil, sunflower oil, soybean oil, and the new development of millet oil in recent years, the peony oil etc. But cooking oil after more than ten years of development, formed with salad oil, blend oil, peanut oil as the main types of cooking oil, and the main