商务英语函电PPT讲稿

商务英语函电课件-肖银娣
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Supplementary knowledge Optional parts of a business letter：
• Attention line 交由某人办理
eg: Attention: Miss Wang Hui;
For the attention of Miss Smith
Tel： 01-36562341/2 Fax: 987-42-883907 Banker:Westminster Bank E-mail:Smith
VAT No. SL114533535 Our Ref: MMB/334-02
Sept.2,2005
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Dear sirs,
Re: Autumn – 2005Guangzhou Fair
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2.2 Principles of Business Letter-Writing
7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确
Ask students to discuss with their partners and then air their view freely.
商务英语函电课件-肖银娣
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II. Business Letter-Writing
2.1 Introduction to Business Letter-Writing
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2.4 Styles of the Letter
• The Full Blocked Form 齐头式（平头式） • The Indented Form 缩进式 • The Modified Form混合式
商务英语函电课件-肖银娣
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2.4.1 Sample Letter A
business letter by studying sample letters
商务英语函电课件-肖银娣
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I.Lead-in Activity
Qs:
①Do you often write letters or e-mails?
②Who do you write to?
③Do you think it still necessary for us to write letters to others in an information age?
Smith &Evans Ltd. Registered No. 596183 England 123 Upper Thames Street London EC4V
Evans@co.com
Your ref:
Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China
We shall visit your Autumn – 2005 Chinese Export Commodities Fair. Kindly let us have the following information: 1 Your Hall Number and Room Number at the fair. 2 Can you furnish us with some sample toys for free distribution? 3 The date on which we will visit your head office in Shanghai.
• Subject 标题
eg:Re:Order No.3033 译为：事由：第3033号订单
• Enclosure 附件 • Etc
Study the following sample letters carefully and find each part: the standard one and the optional one.
商务英语函电课件-肖银娣
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2.3 Parts of a Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts:
the letter head 信头,
the date 日期,
the inside name and address封内名称与地址,
the salutation称呼,
the body正文,
the complementary close 结尾敬语
and the writer’s signature and official position.
Q:What do you think is the importance of business letter-writing?
Key Terms:
• International trade • Business correspondence • Business negotiation
Importance: Business letters are of crucial importance in the conduct of business actBaidu Nhomakorabeavities. They play an essential role in a company’s correspondence with the outside world.
商务英语函电课件
商务英语函电课件-肖银娣
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Learning Objectives
After studying the lesson, you should be able to
Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a