商务英语入门(任书梅)讲课教案
《商务英语》授课教案.doc
《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。
12级《商务英语》授课计划
西京学院授课计划
2013—2014学年第二学期
教研室:专业英语教研室课程名称: 商务英语编写教师: 职称: 讲师
教材名称:商务英语入门主编: 任书梅、王璐出版社:外语教学与研究出版社
总学时: 48 本学期学时: 48 其中理论学时： 40 实践学时： 8
考核方式：考试（√）/考查（）适用专业、年级: 英语2012级（商务方向）要求：1、授课计划由教研室召集所有主讲教师集体研究后编写；
2、每个授课单元（2学时）的内容占一格，表格不够可另加附页；
3、任课教师要严格按授课计划组织教学，教学进度提前或推迟超过4学时视为教学事故；
4、“讲授”、“实验”的填写，应在相应栏画“√”，如果有其它教学内容必须在备注栏进一步说明；
5、授课计划由教学单位审核后使用，教学单位教务科备案，相关授课教师人手一份。
教研室主任签字: 教学主任签字:
教学单位盖章。
商务英语入门(任书梅)
精选ppt
11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
精选ppt
20
Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
精选ppt
9
三、Chapter 2 Management
精选ppt
10
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
精选ppt
1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
精选ppt
2
一、主要内容与编写特色
商务英语课程教案精编版
商务英语课程教案精编
版
MQS system office room 【MQS16H-TTMS2A-MQSS8Q8-MQSH16898】
ＸＸ大学
教案
2011—2012学年第1学期
商务英语课程教案
思考题、讨论题、作业：
WhatisbusinessEnglish?
Whatarethemaincontentsofthiscourse?
HowtolearnbusinessEnglishwell?
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案。
商务英语口语教案
商务英语口语教案教案标题：商务英语口语教案教案目标：1. 帮助学生提高商务英语口语能力，能够流利、自信地进行商务场景中的交流和沟通。
2. 培养学生商务英语口语表达的准确性和专业性，使其能够有效地应对商务环境中的挑战。
3. 提供实际商务案例和情景模拟，让学生能够灵活运用所学知识和技巧。
教学重点：1. 商务英语口语的基本表达和用语。
2. 商务会议和谈判的口语技巧。
3. 商务英语电话沟通的技巧和礼仪。
教学难点：1. 提高学生商务英语口语表达的流利度和自信度。
2. 培养学生在商务场景中的应变能力和沟通技巧。
3. 教授学生商务英语电话沟通的技巧和礼仪。
教学准备：1. 商务英语教材和教辅资料。
2. 商务英语实际案例和情景模拟材料。
3. 录音设备和播放设备。
教学过程：一、导入（5分钟）1. 通过展示商务场景图片或视频，引起学生对商务英语口语的兴趣。
2. 与学生讨论商务英语口语的重要性和应用领域。
二、教学内容（30分钟）1. 商务英语口语基础表达和用语a. 学习商务场景中常用的问候和介绍用语。
b. 学习商务谈判和会议中常用的表达和提问方式。
c. 学习商务英语邮件和报告的写作技巧。
2. 商务会议和谈判的口语技巧a. 学习会议和谈判中的礼仪和规范。
b. 学习如何发表自己的观点和提出建议。
c. 学习如何应对商务谈判中的挑战和压力。
3. 商务英语电话沟通的技巧和礼仪a. 学习商务电话沟通的常用用语和技巧。
b. 学习如何处理商务电话中的问题和投诉。
c. 学习商务电话礼仪和注意事项。
三、实践活动（15分钟）1. 学生分组进行商务案例分析和角色扮演。
2. 学生模拟商务电话沟通，进行实际情景练习。
3. 学生进行商务英语口语演讲，展示所学知识和技巧。
四、总结与反思（5分钟）1. 学生总结所学的商务英语口语表达和技巧。
2. 学生分享在实践活动中的体会和反思。
3. 教师给予学生反馈和建议，鼓励学生继续努力。
教学延伸：1. 布置商务英语口语作业，要求学生进行商务英语口语练习和模拟情景对话。
商务英语基础上册Unit11教案
商务英语基础上册Unit11教案【Title of Lesson】Unit 11 Inquiries and Replies【Text Book】Basic Business English【Teaching Objects and Demands】Knowledge and Ability Objects1. To let the students know some basic knowledge of inquiries and replies.2. To let the students know some words and phrases about inquiries and replies.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about inquiries and replies.Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, trai n students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.Moral and value Objects1. To enable the students to understand the importance of knowing what are inquires and their replies.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about inquiries and replies.2. Some sentences patterns about inquiries and replies.【Teaching Difficulties】How to enable students to make inquiries and replies.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through free talk to lead in the new lesson. Such as:T(Teacher): Hi, Liming! What a nice coat you are wearing!Ss(Students): Thank you.T: How much is it?Ss: Well, it cost me 200 yuan.T: Oh, it is worth the money.T: This is the way to make inquiries and replies. You know ,when you want to know the price of something you don’t know, you will ask others, or you will go to a shop to ask the assistant for price. So Making inquiries and replies in daily life is very important ,today we will learn about inquires and replies.2. Explaining in detail the ways of making inquiries and replies in foreign trade.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something aboutinquires and replies. Now let’s listen carefully how do they mak e inquires and replies at the Fair.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student acts as the representative in each group.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make inquiries and replies.Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation : Student A is a businessman/ businesswoman of Zhejiang Light Industrial Products Import & Export Corporation. Student B is a customer from England，who is making an inquiry at Student A.Useful knowledge:I’d like to make an inquiry for….At what price…?I shall be glad if you ….What about …?Thank you for….A Model Dialogue:A:Good afternoon. I’m from Zhejiang Light Industrial Products Import & Export Corporation. Here’s my card.B:Thank you. I’m from England and we are interested in your canned mushrooms.Nice to meet you.A:Nice to meet you, too. I hope we can do business together.B:I’m glad to hear that. Would you please give me a brief introduction to your product?A:Sure. Our canned mushrooms are full of minerals, high in protein, rich in nourishment and tasty. B:It sounds good and I hope they will be popular with the consumers in our country.A:I hope so.B:Thank you for your introduction. I’d like to have your lowest quotation CIF London.A:Thank you very much for your inquiry.B. Two Ss a group. One student acts as a purchase manager in a foreign trade company to make inquiries to your partner(a salesman from another country). Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Tea cher’s words】Just now we have learnt something about making inquiries in daily life.Now we’d like to know what inquiries are and what are their replies. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-readingQuestions:1. What is an inquiry?2. What should be included in a letter of inquiry?3. When is a specific inquiry needed?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True or False questionsA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guessing game to let Ss know the meaning of text about making an introduction, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will play two games:Chinese Whisper (传话游戏). In Chinese Whisper game, a sentence using a certain tense in this unit will be chosen and will be shown on PPT after the game is finished to check their answer. The group which whispers the very sentence correctly wins.Chinese Whisper (传话游戏)A. As many players as possible line up such that they can whisper to their immediate neighbours but not hear any players farther away.B. The player at the beginning of the line whispers the sentence given by the teacher as quietly as possible to her/his neighbour.C. The neighbour then passes on the message to the next player to the best of his or her ability.D. The passing continues in this fashion until it reaches the player at the end of the line, who calls out the message he or she received.E. Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about tens happily and unconsciously. And train the Ss’s being active in obtaining information, enhance their skills of listening and speaking.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of tense.（2）Let Ss do the exercises “Translate the followingsentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making inquiries and replies.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making inquiries and replies further.Step 5: Homework【Teacher’s words】: Here there are four pieces of homework. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making inquiries and replies.Aim: Through assignment by levels to let Ss choose their homework by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating wit h others.。
《商务英语》课程学习指南
剑桥商务英语课程学习指南一、课程学习目标商务英语课程是必修课，商务英语专业核心课程，是为培养学生商务英语沟通能力、涉外商务环境下的听说能力而设的课程。
课程的总体目标是要求学生能较熟练地掌握与商务活动及日常办公室业务有关的语言及语言技巧的运用，提高商务英语沟通能力和商务业务处理能力。
课程具体的目标要求学生以英语为工作语言达到以下目的：1．能进行一般性商务交往。
2．能基本熟练地表述及获取个人和业务信息。
3．能运用英语建立并保持商务联系。
4、能用英语与以英语为母语或英语不是母语的人进行一般性交流。
通过对本课程的学习，学生在巩固和加强基础英语能力的同时，获得初步的商务知识和经验，掌握一定的商务技能，对商务运作、业务管理及销售技巧有基本的了解，具备在日常商务活动中使用英语进行一般交际的能力。
并为学生参加剑桥商务英语证书(简称BEC)考试做准备，考证和学习相结合，以实现英语能力和商务知识的同步进步。
剑桥商务英语证书课程分标准级、中级和高级。
本专业第三学期开设标准级、第四学期开始中级课程。
剑桥商务英语证书标准级和中级是本专业主推的职业技能证书，届时有专业组织报名并在学校设立考场开考，每年上下半年各考一次，考试信息可以浏览本专业合作的暨南大学外国语学院的剑桥商务英语考试中心网址：.本专业段春艳、宋梅梅、冯克江、张莉萍和李海欢5名教师是经剑桥考试中心培训、考试合格的授牌考官；多名教师参加剑桥高级考试并获得资格证书。
二、课程学习内容三、教材和主要参考资料教材《新编剑桥商务英语教程》是由剑桥大学考试委员会和教育部考试中心推荐的、目前唯一一套专为剑桥商务英语证书考试而编写的教材。
课本以现代商务活动为素材，内容与考试联系紧密，能为学生提供全面有效的学习指导。
教材：《新编剑桥商务英语教程(初级)、（中级）》磁带：《剑桥商务英语听力和模拟试题磁带》教参：《新编剑桥商务英语教程(初级)、（中级）》教师参考书上述教材、教参和磁带均由经济科学出版社制作和出版。
商务英语一级教学大纲
商务英语一级教学大纲商务英语一级教学大纲课程名称：商务英语一级课程目标：本课程的目标是帮助学生掌握基本的商务英语沟通技巧，包括听、说、读、写四个方面。
学生通过学习本课程，能够了解商务场景中的基本词汇、语法和表达方式，能够进行基本的商务交流和商务文件书写。
课程内容：本课程的主要内容包括以下几个方面：1、商务场景中的基本词汇和表达方式；2、商务英语听力、口语、阅读和写作的基本技能；3、商务场景中的常见话题和交际技巧；4、商务文件书写和商务邮件写作技巧。
课程安排：本课程共分为两个学期，每学期长度为16周。
每星期安排两次课程，每次课程时长为2小时。
第一学期：1、第1周：课程介绍、商务英语基本词汇和表达方式；2、第2周：商务英语听力技巧和练习；3、第3周：商务英语口语技巧和练习；4、第4周：商务英语阅读技巧和练习；5、第5周：商务英语写作技巧和练习；6、第6周：商务场景中的常见话题和交际技巧；7、第7周：商务文件书写的基本知识和技巧；8、第8周：商务邮件写作技巧和实践。
第二学期：1、第1周：复习商务英语基本词汇和表达方式；2、第2周：商务英语高级听力技巧和练习；3、第3周：商务英语高级口语技巧和练习；4、第4周：商务英语高级阅读技巧和练习；5、第5周：商务英语高级写作技巧和练习；6、第6周：商务场景中的常见话题和交际技巧（二）；7、第7周：商务文件书写的高级知识和技巧；8、第8周：商务邮件写作技巧和实践（二）。
评估方式：本课程的评估方式包括以下几个方面：1、平时作业：每星期布置相应的听力、口语、阅读和写作练习，学生需要在规定时间内完成并提交；2、期中考试：在第一学期结束时进行一次期中考试，考试形式为笔试；3、期末考试：在第二学期结束时进行一次期末考试，考试形式为口试和笔试；4、在课堂上的表现和参与度也将作为评估参考。
以上是商务英语一级的教学大纲，希望能够对大家有所帮助。
商务英语课程教学大纲商务英语课程教学大纲一、课程概述商务英语课程是一门旨在帮助学生提高在商业环境中的英语语言技能和沟通技巧的课程。
商务英语入门第一章PPT课件
精选ppt
14
Partnerships------------合伙企业
有限合伙的基本特征： 1.有限合伙企业既有有限合伙人又有普通合伙人。 2.通常资金的提供者是有限合伙人。 3.有限合伙人一般不参与公司的管理，对公司的 债务只承担有限的责任。 4.普通合伙人是企业的管理者并承担无限责任。 5.有限合伙人享有知情权和对合伙企业的监督检 查权利。
精选ppt
23
结论
合伙创业一定要做到帐目清楚、手续齐全，随 时经得起检查； 对于所有帐目的进出情况、合作实体的经营状 况和损益情况要定期在合伙者间进行公开； 合伙者的利益分配要严格按照合作协议中的规 定办理； 合伙者私人使用合作实体的财物的，要入帐并 在利益分配中予以扣除，总之，要做到“亲兄 弟明算帐”。
精选ppt
10
Sole Proprietorships------个人企业
弊: 1.启动资金有限、经营规模有限、融资机会有 限。 2.投资人个人承担无限责任。 3.具有一定的不稳定性。 4.在经营管理知识和能力上有局限性。
精选ppt
11
Partnerships------------合伙企业
A partnership is legal relationship between persons carrying on a profit-motivated business.
精选ppt
6
Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.
商务英语入门第四章_外教社修订版
4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?
商务英语课程教案
商务英语课程教案第一章：商务英语基础1.1 教学目标了解商务英语的基本概念和重要性掌握商务英语的基本语法和词汇熟悉商务英语的常用表达方式和礼仪1.2 教学内容商务英语的概念和重要性商务英语的基本语法和词汇商务英语的常用表达方式和礼仪1.3 教学方法讲授法：讲解商务英语的基本概念和语法规则互动法：引导学生进行商务英语的对话练习案例分析法：分析商务英语在实际场景中的应用1.4 教学评估课堂参与度：学生参与对话练习和讨论的情况口语表达：学生进行商务英语对话的流利程度和准确性作业完成情况：学生完成相关商务英语练习的情况第二章：商务写作技巧2.1 教学目标掌握商务英语写作的基本原则和格式提高商务英语写作的准确性和专业性商务英语写作的基本原则和格式2.3 教学方法讲授法：讲解商务英语写作的基本原则和格式案例分析法：分析商务邮件和商务报告的实例实践法：学生进行商务英语写作的练习和修改2.4 教学评估语法正确性：学生写作中语法错误的数量和准确性修改能力：学生对写作练习进行修改和改进的能力第三章：商务口语交流3.1 教学目标掌握商务英语口语交流的基本技巧和表达方式学会在商务场合中进行有效的自我介绍和交流提高商务英语口语的流利程度和准确性3.2 教学内容商务英语口语交流的基本技巧和表达方式商务场合中的自我介绍和交流策略商务英语口语的常用话题和对话练习3.3 教学方法互动法：引导学生进行商务英语口语交流的练习角色扮演法：学生进行商务场合中的对话练习视听教学法：利用视频和音频材料进行商务英语口语的学习口语流利程度：学生进行商务英语口语交流的流利程度口语准确性：学生口语表达的准确性和语法正确性对话能力：学生进行商务英语对话的能力和合作情况第四章：商务谈判技巧4.1 教学目标掌握商务英语谈判的基本原则和技巧学会运用商务英语进行有效的谈判和沟通提高商务英语谈判的策略和表达能力4.2 教学内容商务英语谈判的基本原则和技巧商务谈判中的沟通策略和语言表达商务英语谈判的实战演练和案例分析4.3 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：学生进行商务谈判的实战演练案例分析法：分析商务谈判实例和策略4.4 教学评估谈判策略：学生运用商务英语进行谈判的策略和有效性沟通能力：学生在商务谈判中的语言表达和沟通能力实战演练：学生参与商务谈判实战演练的表现和效果第五章：商务英语听力理解提高商务英语听力理解的能力和准确性学会听懂商务英语对话和演讲的基本技巧增强对商务英语听力材料的分析和理解能力5.2 教学内容商务英语听力理解的基本技巧和策略商务英语对话和演讲的特点和听力技巧商务英语听力材料的分析和理解方法5.3 教学方法视听教学法：利用视频和音频材料进行商务英语听力训练听写法：学生进行商务英语听力材料的听写和理解讨论法：学生对商务英语听力材料进行讨论和分析5.4 教学评估听力准确性：学生对商务英语听力材料的正确理解和回答情况听力技巧：学生运用听力技巧进行商务英语听力的情况和效果材料分析：学生对商务英语听力材料进行分析和理解的能力第六章：商务英语阅读理解6.1 教学目标提高商务英语阅读理解的能力和准确性学会阅读和理解商务英语文章和报告的基本技巧增强对商务英语阅读材料的分析和批判性思考能力6.2 教学内容商务英语阅读理解的基本技巧和策略商务英语文章和报告的特点和阅读技巧商务英语阅读材料的分析和批判性思考方法6.3 教学方法阅读教学法：学生阅读商务英语文章和报告并进行理解解析法：教师对商务英语阅读材料进行解析和解读批判性思考法：学生对商务英语阅读材料进行批判性思考和分析6.4 教学评估阅读准确性：学生对商务英语阅读材料的正确理解和回答情况阅读技巧：学生运用阅读技巧进行商务英语阅读的情况和效果材料分析：学生对商务英语阅读材料进行分析和批判性思考的能力第七章：商务英语翻译技巧7.1 教学目标掌握商务英语翻译的基本原则和技巧学会商务英语翻译的方法和策略提高商务英语翻译的准确性和专业性7.2 教学内容商务英语翻译的基本原则和技巧商务英语翻译的方法和策略商务英语翻译的实践练习和案例分析7.3 教学方法讲授法：讲解商务英语翻译的基本原则和技巧实践法：学生进行商务英语翻译的练习和修改案例分析法：分析商务英语翻译实例和策略7.4 教学评估翻译准确性：学生进行商务英语翻译的准确性和专业性语法正确性：学生翻译中语法错误的数量和准确性修改能力：学生对翻译练习进行修改和改进的能力第八章：商务英语口译技巧8.1 教学目标掌握商务英语口译的基本原则和技巧学会商务英语口译的方法和策略提高商务英语口译的流利程度和准确性8.2 教学内容商务英语口译的基本原则和技巧商务英语口译的方法和策略商务英语口译的实践练习和案例分析8.3 教学方法讲授法：讲解商务英语口译的基本原则和技巧实践法：学生进行商务英语口译的练习和修改案例分析法：分析商务英语口译实例和策略8.4 教学评估口译流利程度：学生进行商务英语口译的流利程度口译准确性：学生口译表达的准确性和语法正确性实战演练：学生参与商务英语口译实战演练的表现和效果第九章：商务英语与文化9.1 教学目标了解商务英语在不同文化背景下的运用和差异学会跨文化交流的技巧和策略提高在多元文化商务环境中的英语沟通能力9.2 教学内容商务英语在不同文化背景下的运用和差异跨文化交流的基本原则和技巧商务英语文化敏感性和跨文化沟通策略9.3 教学方法讲授法：讲解商务英语文化差异和跨文化交流的原则案例分析法：分析商务英语文化差异和跨文化沟通的实例互动法：学生进行跨文化交流的练习和讨论9.4 教学评估文化理解：学生对商务英语文化差异的理解和认识跨文化交流能力：学生在跨文化交流中的表现和沟通能力文化敏感性：学生对商务英语文化敏感性和跨文化沟通策略的运用10.1 教学目标提升商务英语综合运用能力和实战经验培养学生的商务英语自主学习和持续发展能力10.2 教学内容商务英语综合运用和实践能力提升商务英语自主学习和持续发展策略10.3 教学方法实践法：学生进行商务英语综合运用和实践练习讨论法：学生进行商务英语自主学习和持续发展策略的讨论10.4 教学评估综合运用能力：学生商务英语综合运用和实践能力提升的情况学习策略：学生商务英语自主学习和持续发展策略的运用情况课程反馈：学生对商务英语课程的重点和难点解析1. 教学目标的设定：确保教学目标具有可衡量性、具体性和可实现性，以指导整个教学过程。
商务英语入门教案模板范文
---课程名称：商务英语入门授课对象：零基础或初级商务英语学习者课时： 2课时教学目标：1. 学生能够理解并使用基本的商务英语词汇和短语。
2. 学生能够进行简单的商务英语交流，如问候、介绍、表达感谢等。
3. 学生能够阅读并理解简单的商务英语文本。
教学重点：- 商务英语常用词汇和短语- 基本商务英语交流技巧- 简单商务文本的阅读理解教学难点：- 商务英语的专业性和正式性- 在实际商务场景中的应用教学准备：- 多媒体教学设备（如电脑、投影仪）- 商务英语教材或辅助资料- 互动练习材料---第一课时一、导入（10分钟）1. 热身活动：通过播放与商务相关的英文歌曲或视频片段，让学生放松心情，激发学习兴趣。
2. 自我介绍：教师用简单的商务英语进行自我介绍，并邀请学生用英语进行自我介绍。
二、新知讲解（30分钟）1. 商务英语词汇：讲解并教授商务英语中的常用词汇，如“meeting”、“business card”、“presentation”等。
2. 商务英语短语：讲解并教授商务英语中的常用短语，如“How are you?”、“Nice to meet you”等。
3. 商务英语语法：简单介绍商务英语中的常用语法结构，如一般现在时、一般过去时等。
三、互动练习（20分钟）1. 词汇游戏：通过单词卡片游戏，让学生练习商务英语词汇。
2. 情景对话：创设简单的商务场景，让学生进行角色扮演，练习商务英语交流。
四、总结（10分钟）1. 教师总结本节课所学内容。
2. 鼓励学生在课后复习所学词汇和短语。
---第二课时一、复习（10分钟）1. 通过快速问答的形式，复习上一节课所学内容。
二、新知讲解（30分钟）1. 商务英语文本阅读：讲解如何阅读和理解简单的商务英语文本，如通知、邀请函等。
2. 商务英语写作：简单介绍商务英语信函的写作格式和常用表达。
三、互动练习（20分钟）1. 阅读练习：学生阅读并理解商务英语文本。
2. 写作练习：学生根据所给情景，用英语写一封简单的商务信函。
《商务英语口语》教案
《商务英语口语》教案第一章：商务英语口语概述1.1 教学目标了解商务英语口语的重要性和应用场景掌握商务英语口语的基本技巧和表达方式1.2 教学内容商务英语口语的定义和特点商务英语口语的应用场景和重要性商务英语口语的基本技巧和表达方式1.3 教学方法讲授法：讲解商务英语口语的基本概念和知识点互动法：通过小组讨论和角色扮演等活动，培养学生的商务英语口语表达能力1.4 教学评估课堂参与度：评估学生在讨论和角色扮演中的表现口语练习：评估学生的口语表达能力和准确性第二章：商务英语口语的基本技巧2.1 教学目标掌握商务英语口语的基本技巧，包括发音、语调、语速和语量学会使用正确的商务英语词汇和短语进行口语表达2.2 教学内容商务英语口语的发音和语调：掌握正确的发音和语调，提高口语的可懂度商务英语口语的语速和语量：学会控制语速和语量，使口语表达更加清晰和有力商务英语口语的词汇和短语：学习和使用常见的商务英语词汇和短语，增加口语的专业性2.3 教学方法语音练习：通过模仿和重复练习，纠正发音和语调错误词汇学习：通过例句和练习，学习和使用常见的商务英语词汇和短语2.4 教学评估发音和语调：评估学生的发音和语调准确性词汇和短语：评估学生使用商务英语词汇和短语的准确性和流畅度第三章：商务英语口语的表达方式3.1 教学目标学会使用正确的商务英语口语表达方式，包括问候、介绍、寒暄和道别掌握商务英语口语中的礼貌用语和商业礼节3.2 教学内容商务英语口语的问候和介绍：学习和使用正确的问候和介绍用语，包括自我介绍和介绍他人商务英语口语的寒暄和道别：学习和使用正确的寒暄和道别用语，包括告别和感谢商务英语口语的礼貌用语和商业礼节：学习和使用正确的礼貌用语和商业礼节，包括请、谢谢、对不起等3.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式角色扮演：通过角色扮演，培养学生的商务英语口语表达能力和商业礼节口语表达方式：评估学生的口语表达方式和准确性商业礼节：评估学生的商业礼节和礼貌用语的使用情况第四章：商务英语口语的沟通技巧4.1 教学目标学会有效的商务英语口语沟通技巧，包括倾听、提问、陈述和说服掌握商务英语口语中的有效沟通策略和技巧4.2 教学内容商务英语口语的倾听：学会有效倾听他人发言，理解和回应商务英语口语的提问：学会提出有效问题，获取信息和解决问题商务英语口语的陈述和说服：学会清晰、简洁地陈述观点和说服他人4.3 教学方法讨论和小组活动：通过讨论和小组活动，培养学生的商务英语口语沟通技巧角色扮演：通过角色扮演，练习和使用有效的商务英语口语沟通策略4.4 教学评估口语沟通技巧：评估学生的口语沟通技巧和有效性角色扮演：评估学生在角色扮演中的表现和沟通能力第五章：商务英语口语的实际应用5.1 教学目标学会在不同的商务场合中使用正确的口语表达方式，包括会议、商务洽谈、演讲和报告掌握商务英语口语的实际应用技巧和策略商务英语口语在会议中的应用：学会在会议中进行有效的口语表达和沟通商务英语口语在商务洽谈中的应用：学会在商务洽谈中进行正确的口语表达和沟通商务英语口语在演讲和报告中的应用：学会在演讲和报告中进行清晰、有力的口语表达5.3 教学方法情景模拟：通过模拟商务场合，练习和使用正确的口语表达方式演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力5.4 教学评估口语应用技巧：评估学生在模拟商务场合中的口语表达方式和准确性演讲和报告：第六章：商务英语口语在会议中的应用6.1 教学目标学会在会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在会议中进行有效沟通和协作的技巧6.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策6.3 教学方法角色扮演：通过模拟会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧6.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第七章：商务英语口语在商务洽谈中的应用7.1 教学目标学会在商务洽谈中使用正确的商务英语口语表达方式，包括开场、介绍产品/服务、谈判和达成协议掌握在商务洽谈中进行有效沟通和协商的技巧7.2 教学内容洽谈开场：学会使用正确的商务英语口语进行洽谈开场，建立良好关系和引入主题介绍产品/服务：学会清晰、准确地介绍产品或服务的特点和优势谈判和达成协议：学会在商务洽谈中进行有效的谈判和达成协议7.3 教学方法角色扮演：通过模拟商务洽谈场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在商务洽谈中的沟通和协商技巧7.4 教学评估洽谈口语表达：评估学生在模拟商务洽谈中的口语表达方式和准确性沟通和协商技巧：评估学生在商务洽谈中的沟通和协商能力第八章：商务英语口语在演讲和报告中的应用8.1 教学目标学会在演讲和报告中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在演讲和报告中进行有效沟通和表达的技巧8.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象8.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正8.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第九章：商务英语口语在电话沟通中的应用9.1 教学目标学会在电话沟通中使用正确的商务英语口语表达方式，包括接听、拨打电话和处理不同情况掌握在电话沟通中进行有效沟通和解决问题的技巧9.2 教学内容接听电话：学会正确的方式接听电话，确认身份和记录信息拨打电话：学会正确的方式拨打电话，清晰表达目的和沟通需求处理不同情况：学会应对各种电话沟通情境，解决问题和提供帮助9.3 教学方法角色扮演：通过模拟电话沟通场景，练习和使用正确的口语表达方式情景模拟：通过情景模拟，培养学生在电话沟通中的沟通和解决问题的技巧9.4 教学评估电话口语表达：评估学生在模拟电话沟通中的口语表达方式和准确性沟通和解决问题技巧：评估学生在电话沟通中的沟通和解决问题的能力第十章：商务英语口语在职场交流中的应用10.1 教学目标学会在职场交流中使用正确的商务英语口语表达方式，包括日常沟通、同事交流和跨文化交流掌握在职场交流中进行有效沟通和建立良好关系的技巧10.2 教学内容日常沟通：学会使用正确的商务英语口语进行日常沟通，包括问候、询问和告知同事交流：学会在同事之间进行有效的交流和合作，分享信息和支持跨文化交流：学会在跨文化交流中尊重和理解不同文化背景，有效沟通和合作10.3 教学方法情景模拟：通过模拟职场交流场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在职场交流中的沟通第十一章：商务英语口语在国际商务会议中的应用11.1 教学目标学会在国际商务会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在国际商务会议中进行有效沟通和协作的技巧11.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策11.3 教学方法角色扮演：通过模拟国际商务会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧11.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十二章：商务英语口语在跨文化商务交流中的应用12.1 教学目标学会在跨文化商务交流中使用正确的商务英语口语表达方式，包括礼貌用语、商务礼仪和跨文化沟通技巧掌握在跨文化商务交流中进行有效沟通和建立良好关系的技巧12.2 教学内容礼貌用语：学会使用正确的礼貌用语，包括问候、感谢和告别商务礼仪：学会遵守不同文化背景下的商务礼仪，包括着装、座位安排和商务宴请跨文化沟通技巧：学会理解和尊重不同文化背景，有效沟通和合作12.3 教学方法情景模拟：通过模拟跨文化商务交流场景，练习和使用正确的口语表达方式案例分析：通过案例分析，培养学生在跨文化商务交流中的沟通和协作技巧12.4 教学评估口语表达：评估学生在模拟跨文化商务交流中的口语表达方式和准确性沟通和协作技巧：评估学生在跨文化商务交流中的沟通和协作能力第十三章：商务英语口语在网络会议中的应用13.1 教学目标学会在网络会议中使用正确的商务英语口语表达方式，包括开场、讨论、总结和决定掌握在网络会议中进行有效沟通和协作的技巧13.2 教学内容会议开场：学会使用正确的商务英语口语进行会议开场，介绍会议目的和议程讨论和意见交换：学会在会议中提出意见、参与讨论和回应他人意见总结和决定：学会在会议中进行有效的总结和做出决策13.3 教学方法角色扮演：通过模拟网络会议场景，练习和使用正确的口语表达方式小组讨论：通过小组讨论，培养学生在会议中的沟通和协作技巧13.4 教学评估会议口语表达：评估学生在模拟会议中的口语表达方式和准确性沟通和协作技巧：评估学生在会议中的沟通和协作能力第十四章：商务英语口语在商业演讲中的应用14.1 教学目标学会在商业演讲中使用正确的商务英语口语表达方式，包括开场、主体和结尾掌握在商业演讲中进行有效沟通和表达的技巧14.2 教学内容开场白：学会使用正确的方式进行演讲或报告的开场，吸引听众的注意力主体内容：学会清晰、有条理地表达演讲或报告的主题和观点结尾总结：学会有效地进行演讲或报告的结尾，留给听众深刻印象14.3 教学方法演讲和报告练习：通过演讲和报告练习，培养学生的商务英语口语表达能力反馈和修正：通过同伴评价和教师的指导，学生对自己的演讲和报告进行反馈和修正14.4 教学评估口语表达：评估学生在演讲和报告中的口语表达方式和准确性沟通和表达技巧：评估学生在演讲和报告中的沟通和表达效果第十五章：商务英语口语在商务旅行中的应用15.1 教学目标学会在商务旅行中使用正确的商务英语口语表达方式，包括预订、接待和商务洽谈掌握在商务旅行中进行有效沟通和解决问题的技巧15.2 教学内容预订：学会正确的方式进行酒店、机票和会议室的预订商务洽谈：学会在商务洽谈中进行正确的口语表达和沟通15.3 教学方法角色扮演：通过模拟商务旅行场景，练习重点和难点解析本文主要介绍了《商务英语口语》的教学目标、内容、方法和评估方式，涵盖了十五个章节，包括商务英语口语的基本技巧、表达方式、沟通技巧、实际应用、跨文化商务交流、网络会议、商业演讲和商务旅行等方面的内容。
商务英语入门第二章-外教社修订版
— Read or watch news regularly to find possible business ideas.
— Keeping up with current events will help you identify market trends, new fads, industry news.
flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
— Put a product through an additional process that increases its value
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
Microsoft is good competition for other software companies and he will continue to
商务英语基础教案
Chapter 1 Introduction to Business WritingI Teaching Objectives:Students will be able to1. Learn the functions and basic pattern of business writing;2. Aware the criteria for effective business writing;3. Master the effects of information-communication in business writing.4. Learn the basic patterns of business writingII Contents:1 Topic: An Overview of Business Writing2 Key words: functions criteria effects patterns3 Function: Understand why practical writing is so important and what business writing is.III Procedure:1.1 IntroductionQ: Why the ability to write effectively is a valuable business asset?♦ A great deal of business is transacted in writing.♦Effective business writers can promote good relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits.♦Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence.1.2 Functions of business writing★To inform: you explain something or tell readers something★To persuade or request: you want the reader to act. The word “request” suggests that the action will be easy or routine; “persuade “suggests that you will have to motivate and convince the readers to act.★To entertain★To build goodwill: you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you.Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to bu ild goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete. In a cla ims adjustment, whether your answer is yes or not, you want to suggest that the reader’s1.3 Criteria for effective business writing (6 C’s):♦ A successful business message: (1) the receiver interprets the msg as the sender intended it. (2) it achieves the sender’s purposes.♦Six C’s principles:➢Courtesy: treating people with respect and friendly human concern.➢Correctness: correct grammar, punctuation and spelling; choosing the correct level of language and using accurate information and data.➢Conciseness: to write in the fewest possible words without sacrificing completeness and courtesy.➢Clarity: short familiar words and simple short sentences are better.(your writings are totally understood) ➢Concreteness: vivid, specific, definite➢Completeness: include all necessary information and dataBASIC FIVE CRITERIA:1. It’s clear (Clarity). The meaning the reader gets is the meaning the writer intended. The reader doesn’thave to guess.2. It’s complete (Completeness). All of the reader’s questions are answered. The reader has enoughinformation to evaluate the msg. and act on it.3. It’s correct (Correctness). All of the information in the msg. is accurate. The msg. is free from errorsin punctuation, spelling, grammar, word order, and sentence structure.4. It saves the reader’s time.---- (Conciseness) The style, organization, and visual impact of the msg.help the reader to read, understand, and act on the information as quickly as possible.5. It builds goodwill. The msg. presents a positive image of the writer and his or her organization. Ittreats the reader as a person, not a number. It cements [to make a relationship between people, countries, or organizations firm and strongcement a relationship/alliance]a good relationship between the writer and the reader.1.4 Adapting to modern changes in business writing (communicate effects)✧goodwill effects: It is desirable in letter[formal something that is desirable is worth having or doing]because: (1)for business reasons (2)It is the effect most of us want in our relations.✧other effects: sometimes ensure the success of business letters.(1)the techniques of persuasion(2)techniques that emphasize your qualification (3) play down the unwelcome part✧Achieving the desired effects, we can do the following:✓Conversational Style: warm and natural language✓Resisting Tendency to Be Formal: There is a misconception that big words and difficult words are preferred in business letters. They resulted in a cold and unnatural style—do not produce goodwill effect.✓Avoiding the Old Language of Business: cold tone, formal language of law and flowery language of nobility.E.g.: Your letter of the 7th inst (-dated or fml commerce-instant (of this month));Please be advised to…;Wherein you state as per (根据) your letter;Thanking you in advance.✓You-viewpoint (you-attitude你式写法)---building goodwill: focus interest on the reader—for persuasion and for influencing people favorably—emphasize “you” and “your”, de-emphasize “we”and “our”—not just using second pronouns, but placing the reader in the center of things—Read your msg. over as if you were in your readers shoes. How would you feel if you received it?—avoid insincerity, obviously flattery, too chummy [friendly亲切的], avoid slang, clic hés, and “in”jokes[shared by or appealing to a small group （小圈子内）分享的或感兴趣的: an in-joke一则内部笑话.].—using it for good goals.✓Accent on Positive Language: best for letter goals, put the reader in the right frame of mind; create the goodwill atmosphere.●You emphasize the positive when you:(1) Put positive information first, give it more space, or set it off visually in an indented[缩进的] list.(2) Eliminate negative words whenever possible.(3) Focus on what is possible, not what is impossible.✓Singling Out Your Reader: write for the reader’s particular situation, and the reader gets individual treatment. “We look forward to the possibility of sending our executives to you in the years ahead.”✓Using the Reader’s Names: It makes the reader feel that his/her ident ity as individual is recognized.---once or twice, not too often.✓Avoiding Anger: jeopardize goodwill—sarcasm, insult, exclamation; but when positive words have not brought desired results, negative words may be justified.1.5 Basic patterns of business writing:deductively[using the knowledge and information you have in order to understand or form an opinion about something]or inductively[using known facts to produce general principles] inductive argument是总结，归纳。
商务英语入门第六章_外教社修订版
— Industrial products
6
Chapter
Marketing
The Marketing Mix—Price
Price is the value or worth of a product that attracts the buyer to exchange money or something of value for the product. — Loss Leader Pricing — Penetration Pricing
Lead-in Activities
Lead-in activities • Which one can most stimulate the customers’ desire to buy; •Which one is not desirable; •How to modify in order to make it effective.
6
Chapter
Marketing
The Selling Concept
(by the early 1930’s)
The Production Concept The Selling Concept The Marketing Concept
They not only would produce the products but also recognized that personal selling and advertising were important selling methods.
Marketing • The process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfy individual and organizational objectives.
商务英语课程教学大纲
商务英语课程教学大纲《商务英语》课程教学大纲一、课程性质和任务商务英语是英语专业商务方向的课程，通过本课程的学习，学生应掌握商务英语交流的基本技能，通过学习有关商务活动的真实语言材料，学生应熟悉并掌握当代商务理念和国际商务惯例；加强对不同社会和商业文化的认知；学习进行国际商务交际的基本策略，提高作为商务工作者的基本素质；成为具有较强的商务交际能力、团队协作精神和创新意识的国际化商务人材。
通过学习，学生应具有一定的听、说、读、写、译能力，能够在不同的商务活动中正确使用英语。
二、教学要求1、词汇领会式掌握1800单词（其中熟练掌握的单词为800），以及由这些词构成的常用词组，并具有按照构词法识别生词的能力。
2、阅读能力能顺利阅读语言难度中等的商务题材的文章，掌握中心大意以及说明中心大意的事实和细节，并能就文章的内容进行分析、推理、判断和综合概括，领会作者的观点和态度，阅读速度达到每分钟80词。
在阅读篇幅较长、难度略低、生词不超过总词数5%的材料时，能正确理解中心大意，抓住主要实施和有关细节，阅读速度达到每分钟80词。
3、听的能力对题材熟悉、句子结构不太复杂、生词少、语速为每分钟80～100词的篇幅较长的会话、谈话报道和讲座，能掌握其中心大意，抓住要点和有关细节，领会讲话者的观点和态度，并能进行分析、推理和判断。
4、说的能力能就教材内容和一般的听力材料进行问答和讨论，能就一般的社会生活话题进行简单的交谈讨论和发言，表达思想清楚，语音、语调基本正确。
5、写的能力能在阅读难度与课文相仿的书面材料时做笔记、回答问题、写提纲和摘要、能就一定的话题、提纲、表格或图示在半小时内写出80～100的短文，能写商务应用文（如信函、简历等），内容完整，条理清楚，文理通顺。
6、译的能力能借助词典将难度略低于课文的英语短文译成汉语，理解正确，译文达意，译速为每小时200英语单词。
能借助词典将内容熟悉的汉语文字材料译成英语，译文达意，无重大语言错误，译速为每小时180汉字。
商务英语口语基础篇课件教案下载
商务英语口语基础篇课件教案下载教案标题：商务英语口语基础篇课件教案下载教学目标：1. 通过本课程的学习，学生将能够掌握商务英语口语基础知识和技巧。
2. 学生将能够在商务场景中流利地进行基本的口语交流。
3. 学生将能够理解并应用商务英语口语中的常见词汇和表达方式。
教学准备：1. 电脑和投影仪2. 商务英语口语基础篇课件3. 学生手册和练习册教学步骤：引入（5分钟）：1. 向学生介绍商务英语口语基础篇课程的重要性和学习目标。
2. 引导学生思考商务英语口语在实际工作中的应用场景。
知识讲解（15分钟）：1. 使用商务英语口语基础篇课件，依次介绍商务英语口语的基本要素，如问候、自我介绍、电话沟通等。
2. 解释每个要素的重要性，并提供相关的例句和常用表达方式。
3. 强调正确的语音语调和流利的表达方式的重要性。
示范演练（20分钟）：1. 分组进行角色扮演，模拟商务场景中的口语交流情境。
2. 每个小组选择一个场景，例如面试、商务会议等，并在规定的时间内进行表演。
3. 教师和其他学生对每个小组的表演进行评价和反馈，并提供改进建议。
练习巩固（15分钟）：1. 学生进行口语练习，使用商务英语口语基础篇练习册中的相关练习题。
2. 学生可以自由选择练习内容，也可以按照教师的要求进行指定练习。
3. 教师巡视并给予学生指导和帮助。
总结（5分钟）：1. 回顾本节课的学习内容和重点。
2. 强调学生在日常学习中的巩固和实践的重要性。
3. 鼓励学生积极参与商务英语口语的实践活动，并提供相关资源和指导。
作业布置：1. 要求学生下载商务英语口语基础篇课件，并在课后复习所学内容。
2. 要求学生完成商务英语口语基础篇练习册中的相关练习题，并在下节课前提交。
评估方式：1. 观察学生在角色扮演中的表现和口语交流能力。
2. 评估学生在练习册中的练习题完成情况和口语表达准确性。
教学延伸：1. 鼓励学生参加商务英语口语比赛或实践活动，提高口语表达能力。
商务英语入门教案.doc
Teaching Plan for Introduction To Business EnglishWeeks 1・2 Unit 1: Forms of Business OwnershipTeaching Periods: 4L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know the basic concept of what is sole proprietorships3・ To understand the difference between sole proprietorships and partnerships4.To understand the difference between corporation and limited liability company5.To know general content of Mergers and Acquisitions6.To know the features of franchisingIL Teaching Focus and DifficultiesA. Teaching focus:1.To understand the difference between sole proprietorships and partnerships2.To understand the difference between corporation and limited liability company3.To be able to correctly express in English these terminologies of this unitB・ Teaching Difficulties:1 ・ To know the features of franchising2.To understand the difference between sole proprietorships and partnerships3.To understand the difference between corporation and limited liability companyIIL Teaching Contents and ProceduresChicken soup for the soul:Life is like a piano・ White keys represents joy. Black shows sadness. As you go through life, remember that the black keys make music too.Lead-in Question:How many Chinese and foreign companies can you name?Group discussion:What is your most admired company?What companies do you wish to work for?Sole ProprietorshipsAn organization that is owned and managed by one person is called a sole proprietorship・Features:1 .Provides the capital by one person.2.Operates the business aided by several employees・3.Owns all the assets of the business and the profit generated by it.4.Assumes complete responsibility.Advantage:1.You can be your own boss.2.The easiest form of business to start・3.Be flexible to the changing circumstances of the market・Disadvantage:l.It is difficult for the owner to raise capital.2.Business liabilities are the owner's liabilities.ck of stability.4.The owner's knowledge and experience is limited・PartnershipsA partnership is legal relationship between persons carrying on a profit-motivated business.A. General partnershipB. Limited partnershipFeatures of general partnership:• 1 .Two or more individuals own the business •• 2.Each partner contributes time, money, property, labor or skill.• 3.Partners share profits and losses according to a plan specified by agreement between them.• 4.Each partner can incur debt and sign contracts・• 5.All partners arc liable for business debts-Features of limited partnership:• 1 .Includes one or more general partners and one or more limited partners.• 2.The general partners arrange and run the business・• 3.The limited partners are investors only.• 4.Thc limited partner's liability is limited liability.• 5.The general partner^ liability is unlimited liability・Advantage:•l.More people, more skills and more resources.• 2.Share business losses and risks with partners.Disadvantage:•l.The division of profits can cause conflicts.• 2.There may be disagreement among partners・Joint Venture• A joint venture is the pooling 联合of resources and expertise by two or more businesses, typically from different areas or countries to achieve a particular goal.For example:• 1.Business expansion• 2.Development of new products• 3.Moving into new markets, particularly overseasAdvantage:1 .Access to new market.2.Increase capacity.3.Share risks with the partner4.A ccess to specialized staff and technology.Disadvantage:1.The partners do not share the common objectives-2.Unequal position in the business.3.Different cultures and management styles result in poor co-operation between the partners ・CorporationsThe corporation is a legal entity, allowed by legislation, which permits a group of people to create an organization, which can then focus on pursuing set objectives.Features of corporations:• 1. Owned by stockholders, but not necessarily managed by a stockholder.• 2.Liable for its own debts and taxes.Advantage:• 1 .Limited liability of owners.• 2.Skilled management team・• 3. Greater capital base.• 5. Stability.Disadvantage:1 .Multiple taxation.2.Difficulty and expense of starting・ernment involvement.4.personal interest・Mergers and AcquisitionsA Merger is the result of the combination of two companies to form a new company.A Acquisition is one company buying the property and obligations of another company. FranchisesA franchises is the right to use a business name and sell products or services, usually in a specific geographical territory.Features of franchises:• 1.Reduce risk and receive support.• 2.The preliminary work has been done・• 3.The customer base may be set and with good name recognition.• 4.Receive management assistance 管理辅助and training from the franchiser.IV< Assignments1 .Finish exercises of this chapter in the textbook.(written)2.Group work: Make a dialogue of greeting businessmen, (spoken)V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the difference between sole proprietorships and partnerships as well as that between corporation and limited liability companyKnow the general content of Mergers and Acquisitions and the features of franchising Teaching Plan for Introduction To Business EnglishWeeks 3・5 Unit 2: Business Start-upTeaching Periods: 6L Teaching Objectives1・ To be able to correctly express in English these terminologies of this unit2.To know: What Does it Take to Be an Entrepreneur3.To understand: How to Evaluate the Chance for Success4.To understand: How to Get Started the Business5・ To know: How to Discover a Winning Idea6. To know : How to Organize a businessII. Teaching Focus and DifficultiesA・ Teaching focus:1.Help the students know: How to Discover a Winning Idea2.Help the students understand: How to Get Started the Business3.Help the students know : How to Organize a businessB. Teaching Difficulties:To understand: How to Get Started the BusinessIIL Teaching Contents and ProceduresChicken soup for the soul:Accept your life if you cant change it. Change your life if you can't accept it.Lead-in Question:Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus・Group discussion:Do you think it is right for you?How can you transform your dream into reality?What capital and personal skills do you need, but don't have?What other aspects should you consider?What Does It Take to Be an Entrepreneur?See Opportunity Where Others Do Not一See opportunity and build your dream intoreality, then realize Chinese Dream.Self-Motivated一Keep your focus;一Have your own motivation to go on and getthe work done;—Have the determination to get through thetough times・Willing to Make Sacrifices一Work long hours;一Cut leisure activities like getting on line,watching TV, dancing, etc.—Have less time to chat with friends・Know Where You Are Headed一You should have a strong set of business skillsand get a better idea of yourself.Arendt Afraid to Fail—Failure is mother of success. Business can fail.They fail all the time. You must be able to takesome risks.What Traits do You Find in Bill Gates?—Strongly believes in hard work;——Being ambitious, intelligent and competitive;一When in college, he and his close friend Allen started a new company;—Developed a small computer to measure trafficflow to found around $200,()00;一Dropped out from Harvard;—Worked very hard to achieve his vision 憧憬.How to Discover a Winning Business IdeaExamine Your Own Skill Set for Business Ideas—What have I done?一What can I do?一Will people be willing to pay for my productsor service?Keep up-to・date and Identify Business Opportunities—Read or watch news regularly to find possible business ideas.一Keeping up with current events will help you identify market trends, new fads 时尚，industry news.Evaluating Your Chance for SuccessMarket AssessmentDo some research to get to know more about your market. Find out the following in your research:一Who are your potential customers? Will their characteristics affect where you need to be?—How can you reach your customers?—How much will they pay for your product or service?一Who are your competitors?Financing AssessmentIf the startup costs are more than you have on hand and more than you will be able to earn right out of the gate:一one possible solution is to get a loan for your business from a bank.一A second solution, chosen by many small businesses, is to raise the money yourself, perhaps by selling some of your possessions.Getting StartedOne of the best ways to learn how to run a small business is to talk to others who have already done it.一They will tell you that location is critical・——They will caution you not to be undercapitalized・一They will warn you about the problems of finding and retaining good workers.—They will tell you to keep good records and hire a good accountant.—Learn small-business management by becoming anapprentice 学徒or working for a successful entrepreneur, at least for three years.Organizing Your BusinessChoosing a Form of OrganizationNaming Your BusinessLocating Your BusinessOpening Your Business at the right timeBuying or Leasing EquipmentGetting Licenses and PermitsMarketing Your Product or ServiceIV Assignments1 .Finish exercises of this chapter in the textbook・2.Writc a short composition on the issue: How to Discover a Winning Idea?V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question : What does it take to be an entrepreneurKnow: How to get started and organize a businessTeaching Plan for Introduction To Business EnglishWeeks 6・8 Unit 3: Corporate Ethics and Corporate CultureTeaching Periods: 6L Teaching Objectives1.To be able to correctly express in English these terminologies of this unit2.To know: What is corporate culture?3.To understand the influence of corporate culture on climate and management practice4.To know different corporate cultures5.To know the function of different corporate culturesII. Teaching Focus and DifficultiesA・ Teaching focus:1.To understand the influence of corporate culture on climate and management practice2.To know the function of different corporate culturesB. Teaching Difficulties:1.To understand the influence of corporate culture on climate and management practiceIIL Teaching Contents and ProceduresChicken soup for the soul:In some way, to where is not important, the important thing is that you can see what kind of scenery as well as your mood on the way.Lead-in Question:In advertising, having an unclear or misleading price might help promote a product, but is it ethical?Group discussion:Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?The following listed are some factors related to corporate culture・ Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why.一The hours you work per day and per week——The work environment一The dress code—The training and skills development you receive—The amount of time outside the office you are expected to spend with co-workers一Interaction with other employeesCorporate EthicsEthics are p「inciples of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.Ethical standards in business arc based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individiiafs personal values. Corporate Social ResponsibilityCorporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision-making.Reasons that companies take social responsibilities:一Firstly, they have a moral duty to help;—Secondly, they are part of the society's problems;—Thirdly, companies expect that they will continues operating in society in the future;一Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible;一Finally, social responsibility improves the image of a company.Ways in which a business can give back to society:—Give fair wages and never be seen to be exploiting workers;一Set fair prices for the goods and services provided;一Aim at quality production & customer satisfaction;一Set up social welfare facilities;—Participate in social activities;—Share ideas and intelligence・Questions for Discussion一What does corporate ethics mean?一What are some ethical concerns that arise in the business world?—What is corporate social responsibility? Why is it important for businesses to act in a socially responsible manner?What Is Corporate Culture?Corporate culture is described as the personality of an organization, or simply as “how things are done around here M・It guides how employees think, act and feel, including such elements as core values and beliefs, corporate ethics, and rules of bchavio匸Corporate culture is the DNA of the company.Three key functions of corporate culture:—Provide a sense of identity for members;一Generate commitment to the organization^ mission;一Clarify and reinforce standards of bchavio匚Different Corporate CulturesAt the root of any organization's culture there is a set of core characteristics collectively valued by members of an organization・These characteristics illustrate the essential ways in which the cultures of organizations differ from one anothcr.Questions for Discussion—What is the corporate culture of UPS?—What are people working at MCI encouraged to do?一In DuPont Chemical Company, what are employees expected to do? And how about employees in Nokia Corporation?Creation of Corporate CultureCompany Founders:—The founders often possess dynamic personalities, strong values, and a clear vision of how the organization should operate・一Their values usually become the accepted ones in the company.Experience with the General Business and Industry Environment—Some corporate cultures are shaped by their interaction with the external environment.—Walmart^s unique market niche is its moderate quality but attractive prices・Contact with Others一Shape of an organization based on how it develops out of contact between groups and individuals within it.— Corporate culture reflects the fact that people assign similar meanings to various events and actions and they come to perceive the key aspects related to the organization^ work in a similar manne匚IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the three major factors contributing to the emergence of organizational culture?一Try to illustrate how an organizational culture is created by its founder or foundersV. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is corporate culture?Know the influence of corporate culture on climate and management practice and the function of different corporate cultures.Teaching Plan for Introduction To Business EnglishWeeks 9・11 Unit 4: ManagementTeachin父Periods: 6L Teaching Objectives1 .What Is Management?anizational Structure3.Management Levels4.Managerial Roles5.Management SkillsII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand what management is and its influence on business2.To know something about management skillsB.Teaching Difficulties:1・ To understand what management is and its influence on business1IL Teaching Contents and ProceduresChicken soup for the soul:Along the long way of changing, you may occasionally slip and fall. You have to learn to face failures, for the road to success is full of ups and downs・Lead-in Question:An effective executive is indispensable to the growth of corporation.Can you name some famous entrepreneurs?Group discussion:What kind of leader do you prefer? Why?What is management?Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives・Planning—Planning means defining goals for organizational performance and deciding on the tasks and use of resources needed to attain them.一Planning is a task that each manager must do every day. It is a continuous process.一Planning is basically men tai. It requires thinking things through logically.Planning answers several fundamental questions for managers:—What is the situation now?一What is the state of the economy and other environments?一What opportunities exist for meeting people's needs?一What products and customers are most profitable?—Why do people buy （or not buy） our products?一Who arc our major competitors?—What threats are they to our business?The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations・一SWOT stands for strengths, weaknesses, opportunities and threats.Strategic （long-range） planning （战略规划/长期规划）It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.Tactical （short-range） planning （战术规划/短期规划）It is the process of developing detailed, short-term strategies about what is to be done, who is to do it, and how it is to be done.Operational planning （运营规划）It is the process of setting work standards and schedules necessary to implement the tactical objectives ・Contingency planning （应急计划）It is the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives-Organizing—Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments・—Organizing makes optimum use of the resources required to enable the successfulcarrying-out of plans. （Implementation）Directing—Directing is the use of influence to motivate employees to achieve organizational goals・一Directing involves motivating entire departments and divisions 分部as well as those individuals working immediately with the manage匚Two directing styles:—Autocratic leadership （专制型领导）It means providing subordinates with detailed job instructions・一Democratic leadership （民主型领导）The manager consults with 协商subordinates about job activities, problems, and corrective actions.Controlling一Controlling involves verifying （核实）that actual performance matches the plan.一The core idea of controlling is to modify behavior and performance when deviations （背离）from plans are discovered.—Planning, organizing, directing are the initial steps for getting the job done.—Con trolling is con cer ned with making certain that plans are correctly implemented ・Five basic steps of the process of control:Set clear standards for time, quality, quantity, and so on.Monitor and record actual performance （results）.Compare results against plans and standards.Communicate results and deviations to the employees involved・Take corrective action when needed・Questions for Discussion—What is the difference between strategic, tactical, and contingency planning? What is your strategic plan and tactical plan?—Give a brief presentation on how you use the four functions to manage your college (or daily) life.Organizational StructureOrganizational structure is the formal framework by which job tasks are divided, grouped, and coordinated・Formalization is an important aspect of structure・It is the extent to which the units of the organization are explicitly defined and its policies, procedures, and goals arc clearly stated.It is the official organizational structure conceived and built by top management.Questions for Discussion—What is organizational structure? How can an organization structure itself efficiently?Management LevelsAs enterprises grow from an owner to a group to a corporation, a number of managerial levels of management 一top level, middle level and first level 一are usually portrayed as a man agerial hierarchy.The extent to which managers perform the functions of management — planning, organizing, directing, and controlling 一varies by level in the management hierarchy.Top・LeveI ManagersResponsibilities of Top-Level Managers:—setting organizational goals—defining strategies for achieving them一monitoring and interpreting the external environment一making decisions that affect the entire organization—looking to the long-temi futureMiddle-Level ManagersResponsibilities of Middle-Level Managers:一receiving the broad overall strategies, missions, and objectives from top-level managers 一translating them into specific action programs一implementing the broad organizational plans—encouraging teamwork—resolving conflictsFirst-Level Managers:Responsibilities of First-Level Managers:Directing and controlling the work of employees in order to achieve the team goals motivating employees to perform satisfactorily translating overall corporate goals into action plans.— This management level (supervisory level) is the link between managers and non-managers. Organizational objectives eventually meet the test of reality at this level.Questions for DiscussionDraw the chart of your university or college depicting job titles, lines of authority. Then answer the following questions:一What arc the levels of management depicted in the chart of your university or college?一What is the top executive called?一What are the middle level executives called?Management SkillsManagement skill is the ability to use knowledge, behaviors, and aptitudes to perform a task. Skills arc learned and developed with experience, training, and practice.Conceptual skill一Conceptual skill is the cognitive ability to see the organization as a whole and the relationship among its parts.一Conceptual skill involves: the manager^ thinking, information processing, and planning abilities knowing where one's department fits into the total organization and how the organization fits into the industry, the community, and the broader business and social environment Human relation skill—Human relation skill is the manager's ability to work with and through other people and to work effectively as a group membe匚一Human relation skill involves: the ability to motivate, facilitate, coordinate, lead, communicate, and resolve conflicts, allowing subordinates to express themselves without fear of ridicule and encourages participation.Technical Skill—Technical skill is the understanding of and proficiency in the performance of specific tasks.一Technical skill involves: mastery of the methods, techniques, and equipment involved in specific functions such as engineering, manufacturing, or finance specialized knowledge, analytical ability, and the competent use of tools and techniques to solve problems in that specific discipline. IV< Assignments1 .Finish exercises of this chapter in the textbook・2.Questions to consider by yourself:—What are the first level executives called?—What is challenging about being a middle level executive? Try to locate such an executive and ask him or her this question.V. ReflectionsAt the end of this session, the students should be able to:Be able to correctly express in English these terminologies of this unitUnderstand the question: What is organizational structure? How can an organization structure itself efficiently?Know the influence of management on a business.Teaching Plan for Introduction To Business EnglishWeeks 12・14 Unit 5: Production and OperationsTeachin父Periods: 6L Teaching Objectives1.What Is Production and Operations?2.Plant Location3.Production Processes4.Materials Management, Purchasing and Inventory Control5.Controlling Production: SchedulingII. Teaching Focus and DifficultiesA.Teaching focus:1.To understand production processes2.To know importance of plant locationB.Teaching Difficulties:1・ To understand production processes2. To know importance of plant locationIIL Teaching Contents and ProceduresChicken soup for the soul:If youTe brave enough to say goodbye, life will reward you with a new hello.Lead-in Question:How do your parents or you make dumplings? Can you describe the whole process 一how to prepare, what ingredients are needed, how to make the fillings, and what the steps are that lead to the final products?Group discussion:How do the clothing factory, restaurant, and bakery respectively produce their products? Docs the university also produce its products? Why?What Is Production and Operations?Production—Production is the process of transforming inputs such as raw materials into outputs such as goods and services・一Production is not limited to the manufacture of goods; it applies to both the service and the manufacturing sectors of the economy.Manufacturing—Manufacturing means making goods by hand or with machinery as opposed to extracting things from the earth (mining, fishing); services are not manufactured・Operations一Operations are the functions needed to keep the company producing, literally any function or series of functions introduced to carry out a strategic plan.Production Process—Production process involves three phases: (1) input, (2) transformation, and (3) output. Questions for Discussion一In what way might the production process for manufacturing automobile be similar to that for making television sets?—Do all production processes have the same three phases of input, transformation, and output? Explain using examples.Plant LocationMost companies will choose a site based on such important factors as:Customer locationSource of raw materialsLabor supplyPower and waterCommunity environmentQuestions for Discussion—When would you expect a firm to set up its plant close to its customers?一Do all companies locate near their source of raw materials? Why or why not?一Of the five factors listed in this section, which is most important in choosing the plant location?Questions for Discussion—Can you explain the differences among the following concepts: manufacturing process, assembly process, analytic process, continuous process, and intermittent process? Give examples to illustrate the production processes.Material, Purchasing and Inventory ControlMaterials Management—Materials are inputs to production or manufacturing・一Materials requirements planning (MRP) is a computer-based system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time. Purchasing—Purchasing is the function in the company that searches for quality material resources, locates the best suppliers, and negotiates the best price for quality goods and services.一The relationship between suppliers and manufacturers is much closer, with suppliers often locating their facilities near the manufacturer.Inventory Control—Inventory refers to a list of goods and materials held available in stock・一Manufacturing organizations usually divide their inventory into three parts:Materials and components scheduled for use in making a product;Materials and components that have begim their transformation to finished products;Finished products that are ready for sale to customers・Controlling Production: Scheduling一 A schedule is a representation of the time necessary to carry out a particular task.一 A job schedule shows the plan for a particular job. It is created through reviews which determine the method and time required・Questions for Discussion—What should you take into consideration when you prepare a production schedule?一Draw a PERT chart for making a breakfast of three-minute eggs, buttered toast, and coffee. Which process would be the critical path, the longest process?—Develop a PERT chart that depicts your plans for a college education. What events should be noted?Modern Production TechniquesFlexible Manufacturing Systems一Flexible manufacturing systems (FMS) are totally automated production centers that include robots, automatic materials handling equipment, and computer-controlled machine tools that can perform a variety of functions to produce different products.一 A successful example is the National Bicycle Industrial Co., a subsidiary of Japanese。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
❖ 每一小节的开头都有对应的中文翻译，便于 学生理解本小节主要内容或概念；专业术语 和生词在原文中标示，背景知识和难点进行 注释 (如P6的partnership)
❖ 对非经济类学生（如果学生认为难）可采用双语教 学。
三、Chapter 2 Management
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
❖ 备课量较大，要略懂相关专业知识：教师先入门， 在领学生入门。讲解正文时也不能逐句解释，不能 像教精读那样，因为这不是教语言，教师要摆脱教 语言的束缚，学生要摆脱学语言的束缚，学生是用 英语掌握些商务经济知识，这是双赢的局面；讲解 时要提纲携领，最好做成Powerpoint 形式，补充 一些生动形象的图片，激发学生兴趣。
❖ 每章节的安排情况如下：2-3学时讲解正文，1-2学 时处理案例学习。案例学习以提问问题和分析问题 的方式进行。但不管以何种方式处理教材内容，都 要求学生课前必须预习，因为本教材内容多、面广， 要在有限的课时内处理完不是件简单的事。
对教师的要求
❖ 对语言文学类的老师是一大挑战，也是自我提高的 机会。
on you?
Management
❖ Management will be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
商务英语入门(任书梅)
一、主要内容与编写特色
❖ 本书的编写目的是让学生既能学习丰富的商 务知识，又能熟悉商务方面的各种英语表达， 提高商务英语水平。
❖ 教学对象：大学三年级的学生，在完成大学 英语阶段之后的后续选修课。
❖ 本书共有八章，分别是：
❖ Forms of Business Ownership (企业的产权形式)、 ❖ Management (管理) ❖ Production and Operation (生产与运营) ❖ Marketing (市场营销) ❖ Human Resources Management(人力资源) ❖ Corporate (企业文化) ❖ Electronic (电子商务) ❖ Business Start-up (小企业创建) ❖ 本书主要涉及基础商务知识，简单易懂。主题讲解通常分为
❖ A central person must coordinate the work activities of others to achieve organizational objectives.
The Four Management Functions
Planning
❖ The first function is planning. Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. A lack of planning, or a poor planning, can hurt an organization's performance.
❖ 设有“案例分析”部分，并配有思考题。 通过案例分析，以及回答案例后的问题， 学生可以判断自己是否理解并能应用这 一章所学的概念。
❖ 补充阅读为课外阅读，所选文章围绕每 章学习的主题，对主题内容的学习起到 有效的补充和扩展。
二、课时安排
❖ 多数学校是以选修课形式来开设这门课，每周2学 时，总课时约为32学时。本书的课时分配为每两周 一个单元,即每章4个学时。有时可根据内容的长度， 或授课对象，自行调整。
❖ Al Copeland, founder of Popeye’s Famous Fried Chicken and Biscuits, once said “Plan for what happens when you succeed and plan for what happens when you fail. Planning is the most important thing.” (书中也引用了Eisenhower对planning的评价)
❖ 本书配有大量的图表，以确保阐述的清晰性 并帮助学生理解和记忆内容。(如P18的 types of mergers和P131的市场营销组合)
❖ 每一小节后都配有思考题或小组讨论，使学生能够 把握要点，同时考查学生对专业知识的实际运用。 (如P270)
❖ 每一章配有“小组活动”和练习题，用来监测学生 对主要的理论知识的掌握程度和应用能力。小组活 动设计以小组为单位组织学生综合运用本章所学的 内容解决一两个实际问题，一方面活跃课堂气氛， 另一方面可以让学生实际运用所学知识。练习题围 绕每章重点需要掌握的知识编写，形式多样，包括 选择、判断对错、翻译、填表等，可以测试和巩固 每章学习的知识。 (P21)
Executive 高效管理者应具备的素质
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate