KPMG全套内部培训教程3

What Graphics Represent
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
Graphics Development Process
Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again
Symptoms of Bad Graphics
Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10)
Graphics can and should reinforce the text Check references for accuracy Page should look the same upside down (12) Check spelling/grammar (4)
Graphical Elements
Background Title Text Boxes Arrows Shading Clip-Art Photos
Action Captions Figure Numbers Maps/Legends Charts Bullets Balloons “Key Features” Illustrations
More Tips and Pointers
Consistency
Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clipart/diagrams, photos
Graphics should be conservative and professional, not flashy
Kwenku.baidu.comMG全套内部培训教 程3
2020/9/7
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Great for page constraints
They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primarily on graphics
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Revenue figures Staff breakdown by skill area/degree
Tips and Pointers
Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center out
Organization (2) Balance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8)
Action Captions
Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”