电子商务应用英语 课件
合集下载
《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
电子商务英语教学课件Unit 5 Business Models of E-commerce
Understanding B2C E-commerce
Analysis of sentences
本句中， “using membergenerated documents and messages”是一个现在分词短语 作方式状语， 修饰谓语 “provide”。
These provide a platform for developing oneto-one relationship using member-generated documents and messages.
Business-to-Business and Consumer-to-Consumer E-commerce
Some notes
EBay， 美国一家拍卖网站， 世界上最大 的网上交易平台。 阿里巴巴， 世界上最大的B2B互联网公 司。 second-hand market 二手市场， 旧货 市场 at the end of 在……的最后 come along 出现， 进步 used items 旧货
通过互联网开展B2C业务是非常合适的，因为互联网渐变 得十分普及而且它能够帮助企业针对各种各样的潜在顾客 推出有效的产品和服务的促销策略。
is suitable for…… 对……合适 potential customers 潜在顾客
E-commerce
Analysis of sentences
随着消费者越来越习惯于在线购买产品，其他产品类别 将会越来越流行。
Business-to-Consumer E-commerce
Analysis of sentences
Some experts believe that， in the long term， this type of businesses should be more successful than pure e-commerce businesses.
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务英文版最新课件ec13_ppt_ch05_accessible
Table 5.3 Customer and Merchant Perspectives on the Different Dimensions of E-Commerce Security (1 of 2)
Dimension Integrity
Customer’s Perspective
Has information I transmitted or received been altered?
– E-signatures – Multi-factor authentication – Fingerprint identification
• Three key points of vulnerability in e-commerce environment: – Client – Server – Communications pipeline (Internet communications channels)
Figure 5.2 A Typical E-Commerce Transaction
• Low-cost web attack kits • Online credit card fraud • Underground economy marketplace
What Is Good E-Commerce Security?
• To achieve highest degree of security – New technologies – Organizational policies and procedures – Industry standards and government laws
Availability
Customer’s Perspective Can someone other than the intended recipient read my messages?
电子商务英文版最新课件ec13_ppt_ch01_accessible
Assessing E-Commerce (1 of 2)
• Stunning technological success • Early years a mixed business success
– Few early dot-coms have survived – Online sales growing rapidly • Many early visions not fulfilled – Price dispersion – Information asymmetry – New intermediaries
Uber: The New Face of E-Commerce?
• Class Discussion – Have you used Uber or any other on-demand service companies? – What is the appeal of these companies for users and providers? – Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?
Assessing E-Commerce (2 of 2)
• Other surprises – Fast-follower advantages – Start-up costs – Impact of mobile platform – Emergence of on-demand e-commerce
1.2 Define e-commerce, understand how e-commerce differs from ebusiness, identify the primary technological building blocks underlying ecommerce, and recognize major current themes in e-commerce.
电子商务英文版最新课件ec13_ppt_ch07_accessible
Introduction to Social, Mobile, and Local Marketing
• New marketing concepts – Conversations – Engagement
• Impact of smartphones and tablets • Social-mobile-local nexus
Social Marketing Players
• The most popular sites account for over 90% of all social network visits – Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram, Tumblr – Unique visitors vs. engagement ▪ Engagement measures the amount and intensity of user involvement ▪ Facebook dominates in both measures – Dark social – sharing outside of major social networks (e-mail, IM, texts, etc.)
Typical Twitter Marketing Campaign
• Follow others relevant to your content and conversation • Experiment with simple Promoted Tweets • For larger budgets, use Promoted Trends and TV ad
• Facebook analytics tools – Facebook Page Insights – Social media management systems (HootSuite) – Analytics providers (Google Analytics, Webtrends)
电子商务英文版最新版课件ch03
14
Online Music
• Recording industry slow to embrace • Largest stores: Amazon MP3, Apple’s iTunes,
Google Play • Subscription services to stream music
– Pandora Internet Radio, Spotify, Rhapsody
• Lands’ End Live (1999)
– Some sites offer text and video chat
11
Adding the Personal Touch (cont’d.)
• Personal shopper is an intelligent agent program that learns preferences and makes suggestions
• Same model can work for both sale types
– Business-to-consumer (B2C) – Business-to-business (B2B)
6
Web Catalog Revenue Models
• Adapted from mail-order (catalog) model
customers
3
Introduction
• Given the demand for photo and video storage, offering storage service would seem like an ideal online business
– Decreasing cosБайду номын сангаас of storage space and high-bandwidth Internet connections.
Online Music
• Recording industry slow to embrace • Largest stores: Amazon MP3, Apple’s iTunes,
Google Play • Subscription services to stream music
– Pandora Internet Radio, Spotify, Rhapsody
• Lands’ End Live (1999)
– Some sites offer text and video chat
11
Adding the Personal Touch (cont’d.)
• Personal shopper is an intelligent agent program that learns preferences and makes suggestions
• Same model can work for both sale types
– Business-to-consumer (B2C) – Business-to-business (B2B)
6
Web Catalog Revenue Models
• Adapted from mail-order (catalog) model
customers
3
Introduction
• Given the demand for photo and video storage, offering storage service would seem like an ideal online business
– Decreasing cosБайду номын сангаас of storage space and high-bandwidth Internet connections.
电子商务行业英语课件Unit 6
Listen to dialogue 1 and write down the missing words.
Sample Dialogue 1 Visiting Alibaba
Alex: Hello, I h_a_v_e__a_n_a_p_p_o_in_t_m__en_t (1)with Susan Wang. My name is Alex Zhang.
• 付费广告
• banner ads
• 离线广告
Workplace Listening and Speaking
Warm-up
What do you know about Alibaba?
Headquarter? Business?
Sample Dialogue 1 Visiting Alibaba
Unit 6 Ready to Be the Power Seller？Go!
Learning Objectives
In this unit, you’ll ➢ know about Alibaba Company. ➢ learn to market products online and offline. ➢ learn to design advertising slogans for products. ➢ learn about a marketing campaign of products.
Michael: How many people work here?
Sample Dialogue 1 Visiting Alibaba
Susan : More than eight thousand. Well, why don’t we go to that café and have a cup of coffee? It’s straight ahead.
Sample Dialogue 1 Visiting Alibaba
Alex: Hello, I h_a_v_e__a_n_a_p_p_o_in_t_m__en_t (1)with Susan Wang. My name is Alex Zhang.
• 付费广告
• banner ads
• 离线广告
Workplace Listening and Speaking
Warm-up
What do you know about Alibaba?
Headquarter? Business?
Sample Dialogue 1 Visiting Alibaba
Unit 6 Ready to Be the Power Seller？Go!
Learning Objectives
In this unit, you’ll ➢ know about Alibaba Company. ➢ learn to market products online and offline. ➢ learn to design advertising slogans for products. ➢ learn about a marketing campaign of products.
Michael: How many people work here?
Sample Dialogue 1 Visiting Alibaba
Susan : More than eight thousand. Well, why don’t we go to that café and have a cup of coffee? It’s straight ahead.
电子商务英语-E-Commerce-English-PPT-课件-Unit12教学内容
你现在所说的与正在考虑中的问题毫无关联。
reliability [ rilaiə'biliti ] n. 可靠性 The product has passed its reliability test. 该产品已通过可靠性试验。
6/26/2020
6
Word study
critically [ 'kritikəli ]
What criteria do you use when judging the quality of a student's work? 你用什么标准来衡量学生的作业质量?
6/26/2020
5
Word study
relevance [ 'relivəns ] n.
相关性
What you are saying has no relevance to the matter in hand.
电子商务英语-E-CommerceEnglish-PPT-课件-Unit12
Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
自建主机
Self-hosting is one of the options in deciding how and where to host the Web site.
电子商务(全套英文版662页PPT课件)
virtual (pure-play) organizations Organizations that conduct their business activities solely online
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
电子商务英文版最新课件ec13_ppt_ch09_accessible
• Vision: – Earth's biggest selection, lowest prices, most customercentric
• Business model: – Retail, Third-Party Merchants, and Amazon Web Services
• Financial analysis: – Continued explosive revenue growth, profitable
ห้องสมุดไป่ตู้
What’s New in Online Retail
• Retail mobile e-commerce exploding • Social networks experiment with social e-commerce • Local e-commerce skyrockets to over $40 billion • Online retail still the fastest growing retail channel • Selection of goods increases, includes luxury goods • Specialty retail sites show rapid growth • New subscription-based model for online retailing • Big data used for predictive marketing
The Retail Industry
• 7 segments (clothing, durable goods, etc.) – For each, uses of Internet may differ ▪ Information vs. direct purchasing
• Business model: – Retail, Third-Party Merchants, and Amazon Web Services
• Financial analysis: – Continued explosive revenue growth, profitable
ห้องสมุดไป่ตู้
What’s New in Online Retail
• Retail mobile e-commerce exploding • Social networks experiment with social e-commerce • Local e-commerce skyrockets to over $40 billion • Online retail still the fastest growing retail channel • Selection of goods increases, includes luxury goods • Specialty retail sites show rapid growth • New subscription-based model for online retailing • Big data used for predictive marketing
The Retail Industry
• 7 segments (clothing, durable goods, etc.) – For each, uses of Internet may differ ▪ Information vs. direct purchasing
电子商务行业英语课件Unit 2
• In your opinion, what is a dream job?
Think about it
• Facing a frightening unemployment rate, what should we do?
Read Passage 1 and find out the answer to the question.
1. Listen carefully and answer the following question:
What are the tips to convince someone effectively ?
(1) Have a clear understanding of your own opinion. (2) Talk with the person politely. (3) Establish mutual respect. (4) Practice active listening.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
Think about it
• Facing a frightening unemployment rate, what should we do?
Read Passage 1 and find out the answer to the question.
1. Listen carefully and answer the following question:
What are the tips to convince someone effectively ?
(1) Have a clear understanding of your own opinion. (2) Talk with the person politely. (3) Establish mutual respect. (4) Practice active listening.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
电子商务英文版最新课件ec13_ppt_ch12_accessible
Basic Definitions
• B2B commerce: – All types of computer-enabled inter-firm trade – Before Internet, B2B transactions called trade or procurement process
Types of Procurement (2 of 2)
• Procurement is highly information intensive and labor intensive – Requires managing information among many corporate systems – Involves over 1 million U.S. workers
12.1 Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
12.2 Understand how procurement and supply chains relate to B2B e-commerce.
• B2B e-commerce will grow to 51% of total U.S. inter-firm trade by 2020
• Private industrial networks continue to play dominant role in B2B
• Non-EDI B2B e-commerce most rapidly growing type of e-commerce
• B2B e-commerce: – The portion of B2B commerce enabled by the Internet
电子商务英文版最新课件ec13_ppt_ch02_accessible
• Market opportunity typically divided into smaller niches
4. Competitive Environment
• “Who else occupies your intended marketspace?” – Other companies selling similar products in the same marketspace – Includes both direct and indirect competitors
E-Commerce Business Models
• Business model – Set of planned activities designed to result in a profit in a marketplace
• Business plan – Describes a firm’s business model
• E-commerce business model – Uses/leverages unique qualities of Internet and Web
Eight Key Elements of a Business Model
1. Value proposition 2. Revenue model 3. Market opportunity 4. Competitive environment 5. Competitive advantage 6. Market strategy 7. Organizational development 8. Management team
B2C Business Models
• E-tailer • Community provider (social network) • Content provider • Portal • Transaction broker • Market creator • Service provider
4. Competitive Environment
• “Who else occupies your intended marketspace?” – Other companies selling similar products in the same marketspace – Includes both direct and indirect competitors
E-Commerce Business Models
• Business model – Set of planned activities designed to result in a profit in a marketplace
• Business plan – Describes a firm’s business model
• E-commerce business model – Uses/leverages unique qualities of Internet and Web
Eight Key Elements of a Business Model
1. Value proposition 2. Revenue model 3. Market opportunity 4. Competitive environment 5. Competitive advantage 6. Market strategy 7. Organizational development 8. Management team
B2C Business Models
• E-tailer • Community provider (social network) • Content provider • Portal • Transaction broker • Market creator • Service provider
unit 5Mobile Commerce《电子商务英语》PPT课件
value having at least at one end a mobile terminal via a mobile
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
电子商务英文版最新版课件ch09
• Should be upgradable when site’s Web traffic increases
– Scalable hardware and software combinations
• Adaptable to meet changing requirements
7
Basic Functions of Electronic Commerce Software
12
© Cengage Learning 2017
FIGURE 9-1 Typical shopping cart page
13
Transaction Processing
• Occurs when shopper proceeds to virtual checkout counter by clicking the checkout button
– FedEx and UPS shipping rate software integrates with electronic commerce software
3
Introduction
• Case study: Harry Barker
– Sells pet products online – Prepared in advance for an expected increase in
online orders from a Good Morning America segment
– Shopping cart software must store information
• Cookies allows information to be stored and retrieved • If browser does not allow cookie storage software
– Scalable hardware and software combinations
• Adaptable to meet changing requirements
7
Basic Functions of Electronic Commerce Software
12
© Cengage Learning 2017
FIGURE 9-1 Typical shopping cart page
13
Transaction Processing
• Occurs when shopper proceeds to virtual checkout counter by clicking the checkout button
– FedEx and UPS shipping rate software integrates with electronic commerce software
3
Introduction
• Case study: Harry Barker
– Sells pet products online – Prepared in advance for an expected increase in
online orders from a Good Morning America segment
– Shopping cart software must store information
• Cookies allows information to be stored and retrieved • If browser does not allow cookie storage software
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
and services. 5. Testimonials Headlines written in the form of a testimonial are very
effective.
2.2.2 A few guidelines to read an advertisement 1. The layout 2. The visuals
★Using these powerful approaches when creating your AD copy: 1. Grab your targets attention 2.Creat curiosity 3.Provide details 4. Call for action
返回目录
4. Z-reading
When reading an AD, the eyes follow the direction like “Z”.
2.3 电子公告板与即时通讯 Bulletin Board System and Instant Messaging
2.3.1 Introduction to Bulletin Board Systems Overview of Bulletin Board Systems
电子商务发展的趋势 电子商务贸易文书具备的特点
返回目录
1.电子商务发展的趋势 （1）语言表达人性化 （2）文体格式双语化 （3）内容图表化 （4）国际通用化、标准化 （5）书写传递电子化
返回目录
2. 电子商务贸易文书具备的特点 （1）传递速递快捷、及时，容量大，具有交互
性 （2）写作格式简明，便于操作 （3）文字简洁、生动，运用网络语言 （4）图文并茂，动静结合，多采用多媒体技术
(1)Colors 1)Primary colors: yellow, red, blue 2)Secondary colors: green, orange, purple, pink, grey, brown, white, black. (2)Shots 1)Long shots 2)Medium shots 3)Close up 4)Extreme close up 5)Angle/Level
2.1 企业主页（Homepage) 企业主页的内容 文本的编写及范例 网页内容写作
返回目录
2.1.1 企业主页的内容 1.网站名称和标志(logo) 2.内容分类与导航(Content classify and navigation) 3.企业最新推荐(What’s new) 4.最新消息(news) 5. 友好链接(hail-fellow link) 6.相关链接(correlational link) 7.通信联络资料(communications connect data) 8.版权信息(copy rights)
★How to write compelling headlines: 1. “how to” Heading beginning with “how to” are very successful. 2. question Headlines written in the form of a question are very
2.1.2 文本的编写及范例 1. 文本的编写 （1）合理布局 （2）中心突出 （3）文字简洁 2. 主页文本范例 （1）企业介绍 （2）商务新闻 （3）商品说明及最新推荐
2.2 网络广告（Web Advertisement)
2.2.1 Online Advertising/Web Advertising/Business Advertising
电子商务应用英语 课件
课件目录
第1章 电子商务交易流程与贸易文书 第2章 交易前网上信息传递 第3章 E-mail商务信函 第4章 网上交易磋商及合同签订 第5章 交易手续办理 第6章 在线支付 第7章 电子商务物流实务
第1章 电子商务交易流程与贸易文书
E-commerce Trade Cycle and Business Writing 1.1 电子贸易文书概述 (E-commerce Business Writing Summary)
返回目录
1.4 网上购物交易流程 Internet Shopping and the Trade Cycle
1. Search(搜寻） 2. Order （订购） 3. Payment（付款） 4. Delivery（送货） 5. After-Sales（售后）
返回目录ห้องสมุดไป่ตู้
第2章 交易前网上信息传递 Pre-trade Information Transmission Online
1.2 电子商务交易流程 E-commerce Trade Cycle
交易前所涉及的商贸事务 交易中所涉及的商贸事务 办理交易手续所涉及的商贸实务 交易后所涉及的商贸事务
返回目录
1.3 信用交易流程 The Credit Transaction Trade Cycle
Pre-Sales(售前） Execution（履行） Settlement（结算） After-Sales（售后）
3. The picture and its zones
Each medium has a specific format. A format is a world in itself, it has a horizon, and the top part is the sky and the lower part the earth. The upper is the spiritual zone, the lower the material one.
effective. mand A command headline focuses on the most important benefit
your product or service has to offer. 4. News News headline are very effective and used to announce new products
effective.
2.2.2 A few guidelines to read an advertisement 1. The layout 2. The visuals
★Using these powerful approaches when creating your AD copy: 1. Grab your targets attention 2.Creat curiosity 3.Provide details 4. Call for action
返回目录
4. Z-reading
When reading an AD, the eyes follow the direction like “Z”.
2.3 电子公告板与即时通讯 Bulletin Board System and Instant Messaging
2.3.1 Introduction to Bulletin Board Systems Overview of Bulletin Board Systems
电子商务发展的趋势 电子商务贸易文书具备的特点
返回目录
1.电子商务发展的趋势 （1）语言表达人性化 （2）文体格式双语化 （3）内容图表化 （4）国际通用化、标准化 （5）书写传递电子化
返回目录
2. 电子商务贸易文书具备的特点 （1）传递速递快捷、及时，容量大，具有交互
性 （2）写作格式简明，便于操作 （3）文字简洁、生动，运用网络语言 （4）图文并茂，动静结合，多采用多媒体技术
(1)Colors 1)Primary colors: yellow, red, blue 2)Secondary colors: green, orange, purple, pink, grey, brown, white, black. (2)Shots 1)Long shots 2)Medium shots 3)Close up 4)Extreme close up 5)Angle/Level
2.1 企业主页（Homepage) 企业主页的内容 文本的编写及范例 网页内容写作
返回目录
2.1.1 企业主页的内容 1.网站名称和标志(logo) 2.内容分类与导航(Content classify and navigation) 3.企业最新推荐(What’s new) 4.最新消息(news) 5. 友好链接(hail-fellow link) 6.相关链接(correlational link) 7.通信联络资料(communications connect data) 8.版权信息(copy rights)
★How to write compelling headlines: 1. “how to” Heading beginning with “how to” are very successful. 2. question Headlines written in the form of a question are very
2.1.2 文本的编写及范例 1. 文本的编写 （1）合理布局 （2）中心突出 （3）文字简洁 2. 主页文本范例 （1）企业介绍 （2）商务新闻 （3）商品说明及最新推荐
2.2 网络广告（Web Advertisement)
2.2.1 Online Advertising/Web Advertising/Business Advertising
电子商务应用英语 课件
课件目录
第1章 电子商务交易流程与贸易文书 第2章 交易前网上信息传递 第3章 E-mail商务信函 第4章 网上交易磋商及合同签订 第5章 交易手续办理 第6章 在线支付 第7章 电子商务物流实务
第1章 电子商务交易流程与贸易文书
E-commerce Trade Cycle and Business Writing 1.1 电子贸易文书概述 (E-commerce Business Writing Summary)
返回目录
1.4 网上购物交易流程 Internet Shopping and the Trade Cycle
1. Search(搜寻） 2. Order （订购） 3. Payment（付款） 4. Delivery（送货） 5. After-Sales（售后）
返回目录ห้องสมุดไป่ตู้
第2章 交易前网上信息传递 Pre-trade Information Transmission Online
1.2 电子商务交易流程 E-commerce Trade Cycle
交易前所涉及的商贸事务 交易中所涉及的商贸事务 办理交易手续所涉及的商贸实务 交易后所涉及的商贸事务
返回目录
1.3 信用交易流程 The Credit Transaction Trade Cycle
Pre-Sales(售前） Execution（履行） Settlement（结算） After-Sales（售后）
3. The picture and its zones
Each medium has a specific format. A format is a world in itself, it has a horizon, and the top part is the sky and the lower part the earth. The upper is the spiritual zone, the lower the material one.
effective. mand A command headline focuses on the most important benefit
your product or service has to offer. 4. News News headline are very effective and used to announce new products