组织行为学报告

REPORT

专业: 工商管理

名字年级: 金龙熙（留学生）: 2007工商管理1班

学号: 6007308547 课目: 组织行为学

A study on strategies of the multilateral

Mega-Wholesalers For entry into China - Focused on E-MART Casestudies -

Chapter 1

Introduction

1.1 Background and Purpose

China's domestic market, we should be the second of the world's plant Transformed into the world market and as of 2010, "China's economy China's economy

Must not look at 'is the word. The world's best technology and management know-firms

The right to deploy armed engage in a heated competition in China, while China's economy in the low-level as intermediate, and advanced a step back, rather than rising to the lowest level

and will soon itself as the finest. This power of China South Korea's economic future to be drilledthat can be China's economy China's economy. Only, and it only figures to understand and treat China with a view to China, we has dominated the business. However, there is no such odds include: China alongside us, and already some of us run to the lead. Is Today we are the No. 1 export market, as the No. 1 foreign investor in China . Great environment and go over and stand i the gate again, here's why.

1.2 Methods and Configuration

China Statistical Yearbook, in the middle of Shinsegae E-E-MART website, each document

Case study utilizing data from a large discount stores and distributors in Korea, China through

To derive the expansion strategy and, SWOT analysis and subsequent marketing strategy Chinese market would like to wish to build.

Chapter 2

companies in China in Korea market, the motivations and distribution

Way to invest

2.1 Significance and motivation for entering the Chinese market

2010 One of China's economic issues with China's GDP to overtake Japan G2 is emerged as: Japan in August 2010, 2010 2.4-quarter GDP in China. And did not announce that in 2010 4.2 1.29 one trillion quarter of Japan's nominal GDP. And $ 1.38 trillion dollars, China has achieved. When evaluated based on purchasing power parity, China.

Japan is already beyond the world's second place was the location 66).

University of Pennsylvania Alan Stern Robert Summers According to a study by Professor

As purchasing power when evaluating China overtook Japan in 1994, already the world's # 2 economy has emerged as China's per capita GDP, but Japan's 1 / 10,

As the world's 100 top-level stressed that developing countries are still distributors overseas markets by expanding the retail industry itself, the appearance of the star.

Chapter, as well as enabling global sourcing in Korea through Competitiveness in the market and also provides domestic manufacturers overseas outlets

In that it is a positive feature. When it comes to this current domestic overseas distributors for the retail industry, an important growth strategy for a new leap forward

And, manufacturing and further positive impact in the national economy gauge Could be.

Chapter 3

Case Studies: Case E-E-MART entered the Chinese market

3.1 Expansion of E-E-MART in China

E - E-MART stores in 1997 and opened in Shanghai, China, and Korea's first overseas distributors operating in China in 2004 after the market for the occasion of opening the front of the opening in 2006 accelerated the end of November 2010 opening of China to build 25.

E-MART entered the Chinese market in 1997 for the first time in those days, even the Chinese market for foreign companies owning more than 50% of the equity to prevent such barriers to entry were present, because of this, in order to enter the Chinese market by looking for local partners joint ventures were constrained to be. Then open the front retail market in China as foreign companies with the availability of the sole-E-MART stores, further increasing the opening rate, and consequently, sales in China also won in 2005 77 billion 5110 2,009 billion won about 7-fold increase, you was however, contrast-E-MART's total sales overseas sales by 2009, only 5.5% when compared to global leaders are still very weak levels.

In addition, China E-MART corporation's net income deficit of 60 billion won in 2009, including record

Deficits have continued to grow in terms of profitability has not yet met the performance.

"2014years-E-MART stores in China to meet over 100'll" attend the 2008 Shanghai E-MART open SINSAGAE Vice Chairman jeong yong jin said confidently preached.

Shanghai, China Chao-E-MART 11 opening visit to Shanghai to participate in