2 可用性测试方法-眼动测试
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注视时间，注视次数，视觉扫描路径长度和时间，眼跳次数和眼跳幅度等。
➢ Heat map: different colors represent different degrees of users’ interests throughout the interface. ➢ 注视热点图：用不同颜色来表示被试者对界面各处的不同关注度，从而可以直观地看到被试者最关注的区域和忽
眼动测试
• 眼动包括注视与眼跳两种基本运动，在眼动结果图中会通过圆圈与线段来表示，从而得到 眼动轨迹图。
• The current eye tracker utilizes infrared reflection to capture the cornea and retina and then records users’ eye movements, fixation times, watching time, etc., to confirm the attention of the participants in the testing process.
• 当前的眼动仪多是运用红外线捕捉角膜和视网膜的反射原理，来记录用户的眼动轨迹，注 视次数，注视时间等数据。
Usability Testing
5
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
Usability Testing
6
2.可用性测试方法 Usability Testing Methods
• 当前的眼动仪多是运用红外线捕捉角膜和视网膜的反射原理，来记录用户的眼动轨迹， 注视次数，注视时间等数据，以确认参与者在测试过程中注意力的变化路径及注意力的 焦点。
Usability Testing
4
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
• 眼动包括注视与眼跳两种基本运动，在眼动结果图中会通过圆圈与线段来表示，从而得 到眼动轨迹图。
• The current eye tracker utilizes infrared reflection to capture the cornea and retina and then records users’ eye movements, fixation times, watching time, etc., to confirm the attention of the participants in the testing process. Eye tracking allows testers to identify what participants look at during the course of a usability test.
Usability Testing
略的区域等； ➢ Gaze trajectory: record the gaze trajectory in the course of the entire test experience to obtain information such
as which area is viewed first, what the trajectory looks like, how long the sight stays are, and whether the sight is smooth. ➢ 注视轨迹：纪录被试者在整个体验过程中的注视轨迹，从而可知被试者首先注视的区域，注视的先后顺序，注视 停留时间的长短以及视觉是否流畅等。 ➢ Area analysis: research regarding average time and points of attention in each area of interest as well as the view sequence among these areas. ➢ 兴趣区分析：考察被试者在每个兴趣区里的平均注视时间和注视点的个数，以及在各兴趣区之间的注视顺序。
电极,隐形眼镜标志、图像处理和反射器追踪器。最后一种可能是最有效的,因为它不需要与用户的眼睛/ 眼窝产生物理接触。只是通过一束光线投射到眼睛即可;一个复杂的摄像头就能取得瞳孔点之间的不同 点和决定用户目光聚集点的已知参考点。）
Usability Testing
3wk.baidu.com
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
• Eye movement includes eye gaze and saccade that are represented by circles and lines in an eye movement figure called, “eye movement trajectory.”
可用性测试
Usability Testing
2014.05
2.可用性测试方法
Usability Testing Methods
Usability Testing
2
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
• Eye tracking allows testers to identify what participants look at during the course of a usability test. • 确认参与者在测试过程中注意力的变化路径及注意力的焦点（眼球追踪使用几种不同的技术,包括皮肤
2.8 Eye tracking
眼动测试
• Various Eye-tracking Measures 多种眼动测量指标 :
Fixation times, visual scan path, length and time, saccade amplitude, frequency, and saccade.
➢ Heat map: different colors represent different degrees of users’ interests throughout the interface. ➢ 注视热点图：用不同颜色来表示被试者对界面各处的不同关注度，从而可以直观地看到被试者最关注的区域和忽
眼动测试
• 眼动包括注视与眼跳两种基本运动，在眼动结果图中会通过圆圈与线段来表示，从而得到 眼动轨迹图。
• The current eye tracker utilizes infrared reflection to capture the cornea and retina and then records users’ eye movements, fixation times, watching time, etc., to confirm the attention of the participants in the testing process.
• 当前的眼动仪多是运用红外线捕捉角膜和视网膜的反射原理，来记录用户的眼动轨迹，注 视次数，注视时间等数据。
Usability Testing
5
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
Usability Testing
6
2.可用性测试方法 Usability Testing Methods
• 当前的眼动仪多是运用红外线捕捉角膜和视网膜的反射原理，来记录用户的眼动轨迹， 注视次数，注视时间等数据，以确认参与者在测试过程中注意力的变化路径及注意力的 焦点。
Usability Testing
4
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
• 眼动包括注视与眼跳两种基本运动，在眼动结果图中会通过圆圈与线段来表示，从而得 到眼动轨迹图。
• The current eye tracker utilizes infrared reflection to capture the cornea and retina and then records users’ eye movements, fixation times, watching time, etc., to confirm the attention of the participants in the testing process. Eye tracking allows testers to identify what participants look at during the course of a usability test.
Usability Testing
略的区域等； ➢ Gaze trajectory: record the gaze trajectory in the course of the entire test experience to obtain information such
as which area is viewed first, what the trajectory looks like, how long the sight stays are, and whether the sight is smooth. ➢ 注视轨迹：纪录被试者在整个体验过程中的注视轨迹，从而可知被试者首先注视的区域，注视的先后顺序，注视 停留时间的长短以及视觉是否流畅等。 ➢ Area analysis: research regarding average time and points of attention in each area of interest as well as the view sequence among these areas. ➢ 兴趣区分析：考察被试者在每个兴趣区里的平均注视时间和注视点的个数，以及在各兴趣区之间的注视顺序。
电极,隐形眼镜标志、图像处理和反射器追踪器。最后一种可能是最有效的,因为它不需要与用户的眼睛/ 眼窝产生物理接触。只是通过一束光线投射到眼睛即可;一个复杂的摄像头就能取得瞳孔点之间的不同 点和决定用户目光聚集点的已知参考点。）
Usability Testing
3wk.baidu.com
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
• Eye movement includes eye gaze and saccade that are represented by circles and lines in an eye movement figure called, “eye movement trajectory.”
可用性测试
Usability Testing
2014.05
2.可用性测试方法
Usability Testing Methods
Usability Testing
2
2.可用性测试方法 Usability Testing Methods
2.8 Eye tracking
眼动测试
• Eye tracking allows testers to identify what participants look at during the course of a usability test. • 确认参与者在测试过程中注意力的变化路径及注意力的焦点（眼球追踪使用几种不同的技术,包括皮肤
2.8 Eye tracking
眼动测试
• Various Eye-tracking Measures 多种眼动测量指标 :
Fixation times, visual scan path, length and time, saccade amplitude, frequency, and saccade.