会展英语Chapter 9

Warm-up Dialogues Writing Reading
• K: Hi, Mr. Huang. Of course I remember you. I placed an order with you for 500 embroidered pockethandkerchiefs in Guangzhou. How are you﹖ • H: Fine. I have just come back to Jiangsu. How were the sales of pocket-handkerchiefs﹖ • K: Very good. The market responded actively and quickly. The customers were crazy about them. • H: That’s good news. I always have confidence in our products. • K: Your products turned out to be very saleable. I’m considering placing an additional order for the coming Christmas.
Warm-up Dialogues
Writing
Reading
Section II. Situational Dialogues
Before Moving-out of the Exhibition Following up the Sales of a Previous Order Following up Potential Customers Right after the Trade Fair Dealing with the Orders from Potential Customers while Products are out of Stock
Warm-up
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Reading
• H: Good idea! They would be a great gift idea. In view of our first successful business dealings, Mrs. Keats, we can offer you a better discount for your future large orders. • K: Terrific! I’ll send you an order by e-mail later. • H: Good. I’m looking forward to it. And I’ll e-mail you our newly released catalogue. That will be helpful, I think. • K: Thank you very much.
Warm-up
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• W: I’m glad you have a good impression with our products, Miss Black. And I’ll tell my general manager about your suggestion. I hope we can keep in touch and continue to cooperate. Our phone numbers and e-mail address are on the booklet I gave you. Please keep us informed about how our products are selling. • B: I will keep in touch with you. Have a safe and happy journey home!
Moving Out of an Exhibition and Follow-up
Chapter 9
Warm-up Situational Dialogues Practical Writing
Extensive Reading
Section I. Warm-up
Listen to the recording and then fill in the blanks.
Warm-up
Dialogues
Writing
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the quality customers, and the real buyers to improve (4)_________
of the products _______________. Sometimes, visitors may contact the great enthusiasm exhibitors, who should respond with (5) _____________. business When the two parties are going to set up a (6)______ relationship business ____________, written follow-up such as (7)_________ letter, fax, e-mail __________________, etc. are necessary.
Warm-up
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Dialogue 2. Following up the Sales of a Previous Order
Mrs. Jenny Keats ordered 500 embroidered pocket-handkerchiefs from Mr. Huang’s company during the exhibition in Guangzhou. Now the exhibition is over and she has gone back to her country. Mr. Huang (H) calls Mrs. Keats(K). • H: Hello. May I speak to Mrs. Keats﹖ • K: This is Jenny Keats. Who’s speaking, please﹖ • H: This is Huang Ming from the exhibition in Guangzhou. Do you still remember me﹖
Warm-up
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Tape scripts
On the last day of the show, exhibitors need to express their appreciation to the people that have helped them during the show, and they may have to deal with the display items, dismantling, rentals, transportation, and checking out, etc.. The end of a trade show doesn’t mean the end of an exhibitor’s work. After the show, it is also important for him or her to get in touch with the potential customers and the real buyers to improve the quality of the products. Sometimes, visitors may contact the exhibitors, who should respond with great enthusiasm. When the two parties are going to set up a business relationship, written follow-up such as business letter, fax, e-mail, etc. are necessary.
On the last day of the show, exhibitors need to (1) express their appreciation to the people that have helped ___________________ them during the show, and they may have to deal with the display items (2)______________,dismantling, rentals, transportation, and checking out, etc.. the end of The end of a trade show doesn’t mean (3)_________ an exhibitor’s work ____________________. After the show, it is also important for him or her to get in touch with the potential
Warm-up
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Reading
Following up Potential Customers Right after the Trade Fair 1
Dialogue 1.
Warm-up
Dialogues
Wriቤተ መጻሕፍቲ ባይዱing
Reading
• B: Yes, I’m here again because your cotton textiles are so appealing to me. • W: Do you like the products we sold you﹖ • B: Yes. The silk products are selling well, especially the long-skirts with the traditional Chinese patterns and characters. • W: I’m glad to hear that. I’ll send you a catalogue of our various products when I go back to China. • B: Thank you. In this exhibition, your products presentation, and hospitality really impressed me. By the way, may I make a suggestion﹖ If your textile products had brighter colors, they would be even more popular.