剑桥商务英语(BEC)中级第二、三、四辑口语真题范例
BEC中级真题集 book2+book3口语Conversation范文(原创珍品)
快捷酒店express hotel内部冲突internal conflict注册会计师Certified Public Accountant骗取钱财defraudation效率efficiency能力；容量；生产力capacity公共事业；公共事业设备Utilities有资格be qualified战胜压力，建立信心Combat stress, build confidence混乱disorder技能互补意识awareness of complementary abilities and skills相互信任Mutual trust使自己清楚……Clarify yourself to合作精神Collaborative spirit潜在顾客potential customers处于不利地位In an unfavorable situation谋取暴利reap fabulous profitsC—CarolN—Nancybook2 test1 work experience programmeC:our company will offer the students from the local business college a two-week work experience and we have to do some preparations for it.do you think so?N:Yes,i think we must figure out the different positions we can offer to the students.could you give me some examples?C: exactly.I have asked the HR about the positions.They offer the accounting assistants,marketing assistants and interns for purchase department.And all these experiences are important for students of business.N: I'm totally agree with you,but i think the sales department also need some interns to help them since the busy season is comingC:Yes.I think we should contact the HR and the sales department and see if there is more chance for the students. Then we must make some standards for participants selection.N: Yes it is very important.Firstly,i think we must select the sophomores or juniors because they have learned the basic of business.secondly,the characteristic of the students also matters a lot.C:That’s just what I think. In my opinion,we should choose those who are dynamic and energetic because they need to do the challenging work for the first time. What else do you think?N: The willingness to work in a team is also impotant.I think we can have a interview with the students to acquire the infomation we need.C:Absolutely. We will know who are the potential candidates by carrying out the interview. Additionaly, it is also a way to evaluate the students’ adaptability to changes.N: Well，with all these preparations we do ,I'm sure we can make the programme smoothly. book2 test 2 english language trainingC:Our company is planning a 30-hour training of English language for the employees.We are in charge of the planning and the organization of the training. It’s the time to start our work.N:yes. it is a hard work for us to encourage the employees to take part in the training since they are busy in weekdays,do you have some suggestions?C:exactly. I think we could combine the training with the performance of employees and if someone did a good job in the training will definitely have benefits in the annual reward .And ,en,what else do you think?N:i think the performance in the training should combine with the inner-promotion programme.employees who did a good job can have a better chance in inner-promotion.C: yes ,i agree with it .What's more,the training course should be interesting and use differernt types of ways to improve employees' english. We must make the training of great value for them.N:it's a good idea,with all these measures i believe the employees will be willing to come.let's talk about the schedule of the training.C:Well, I think there should be an hour of training after everyday work so this will take employees less time in weekends and will not affect their daily work.N: and we can have a flexible training time if they have some emergencies.the training will last for about a month ,maybe we can have a break in the middle of the training .C:That’s a good idea.It is considerate of you.N:Thank you and nice talking with you.i will report our ideas to the board of directors.book2 test3 teamworkC:The company is going to send some employees away for a 3-day teamwork and we have been asked to make a plan about the programme.N:yes, firstly, i think we must book air tickets and hotel rooms for them. so that we must figure out how many employees are going. what do you think?C:Yes,I agree with it. And we must let them know the objective of the programme and the demand of the task, so it is necessary to prepare the information packs in advance.N:exactly，the trip was designed to improve their teamwork skills, so we must design some work that needs teamwork and cooperate. do you have any idea?C:Well, I think maybe we can appoint tasks like planning a business party, dealing with a contract or preparing a presentation to the board. All these works need cooperation and team spirits.N:that's a good idea.i think we can arrange some activities in the leisure time such as a football match,as the private relationships have an important effect in a team.what do you think?C:Yes,and the sports which need cooperation are good for them. In my opinion,we can also design some activities for some employees who are not good at sports , like women employees.Do you have any idea?N:em,maybe they can have a tour around the city and chat with each other.C:Yes, touring and chatting are two good ways to incease friendship among employees. And we can also go on a picnic or a BBQ when the weather is fantastic.N:Well, with all these preparations,I’m sure we can make the programme run smoothly.book2 test4 entertaining foreign clientsC:You know, it is the first time for our company to receiving foreign clients. We should make a satisfactory reception for the visit.N:yes let's discuss the activities should be arranged for the clients.firstly,i think we can show them around in our company.what do you think?C:Yes,it’s a good idea.By doing this,they can have a total impression on our company. Then, wecan prepare a feast for them as they may have a rest after visiting the company. Besides, It is just the lunch time.N:exactly,and we can prepare an infomation pack of our company for every visitor so that they can know our company much better, what do you think about the none-working day?C:Well, maybe we can take them around the local tourist attractions. Our company are located in a beautiful city with famous scenery spots.N: yes, it's a good idea ,do some sports together maybe a good choice. But there is some information we have to confirm before finalising the programme, such as the numbers of visitors. what about you?C:Yes,we should check the specific details with the foreign clients in advance, like numbers of visitors, flight number and accurate time of arrival.N:yes,since they come from foreign contries, we must acquire knowledge of their culture .we should know their taboos in advance .C:Yes,it is considerate of you. We should give them a good image about our company, then we will make the cooperation between us more smoothly.N: I believe with all these preparations we can run the programme successfully.Book3 test1 staff magazineC:you know, the company is going to introduce an internal magazine to all staff.And we have to plan this quite important programme.N: yes it is a little challenging for us but also exciting.I think we must decide what type of information should be presented in the magzine.what do you think?C:The magazine is aimed to keep staff informed of company developments, so it is necessary to put the recent achievements our company has obtained. What’s more, in order to encourage the staff, we can present the excellent employees in the magazine.N: exactly,and put on the company plan of the next month maybe helpful for employees to understand the desicion made by the board of directors.some business news related to our company are also helpful.C:Yes, I agree with it. Maybe some tips of daily life will make the magazine more interesting. Thenwe need to decide which type of staff should contribute to the internal magazine. Do you have any idea?N:firstly, the excellent employees you just mentioned should be presented in the magzine,so that they can share their experience of their work.secondly the director should write a letter to staff to explain the company's structure to the staff.C:Yes, they do all the vital contributions to our company and their experience and directions are very important. Besides,I think every worker can contribute to the magazine about his or her feelings and experiences in the career.N:we may also invite some retired staff to write about their past in the company and give advice to the new staff.C:Yes, that’s also necessary. Then I believe that the magazine will become substantial in content.N：ibelive with all these preparations we can run the programme smoothly.book3 test 2 video conferencingC: For the staff from other branches of the company ,it always takes much time to have a meeting at other place, so our company is thinking about alternatives. And we have to recommend the video conferencing.N:yes,the traveling and accomendation cost changes a lot to the management expense,resulting a decrease in profit.The time wasted in traveling also made us lost some business opportunities.C:Exactly. What’s more, the traditional conference only let a small range of staff to attend, which cannot be shared with all the staff in the company. And only a few employees can voice their opinions.^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^6N: yes,things are different in video conferencing,staff can save a lot of time of traveling so that it will save the company a lot of traveling and accomendation fees.C：Yes.And every staff in company can attend the meeting directly. The information is spread more accurately, so everyone could get the main idea of the conference.N:however there is some disadvantages of video conference,for instance the lack of face to face communication may lead to some misunderstanding which can cause lots of problems what do you think about that?C:Yes, I agree with that. Besides, video conference is limited by tele-communication. The company should have the condition of facilities to carry out the modern conference.N: and we must consider the situiation that when we are having a video meeting, the facilities break down .it's a serious problem that we must think of.C:Absolutely. However, with all these disadvantages, video conference is still a new way of meeting which benefits our company and the performance.N: yes, i will report to the board of director and recommend the video conference. nice talking with you.book3 test3 seminars for studentsC: A serious of seminars are going to be delivered to some business students, which is aimed to help them prepare working in a large company. And we are responsible for the seminars.N:yes,it's an interesting programme. i think we must figure out the number of students that will come to the seminar. do you know how many schools we will go to?C:Yes. We can contact persons responsible for these seminars about the amount of students. And I think we must know what occupations the business students are mainly interested in and what problems they concerned most.N:exactly,we should also find out the students' views on the real business world so that we can clarify the misunderstandings.C:Yes, clarifying the misunderstanding is quite essential for these students. What’s more their comprehensive ability and experience in school count a lot. Do you think so?N:yes.let's talk about the topics of the seminar.at the begining of the seminar we can give the students a general idea of the real business world.and then we can show them the offices we woked in.C:Yes, that’s a good idea. I think the most useful topics would be how to act as a fresh man in a large company and how to success in their career, since we are helping them prepare for work they may run into in the future.N:and i think the communication skills is an impotant topic as many fresh man cannot communicate with collegues effectively.the relationships with collegue also matters a lot.do youthink so?C:Yes, the topic is also important. It is considerate of you!N: i believe with all the preparations we can run the programme smoothlyBook3 test4 sales managers conferenceC:Well, we have to plan a conference for sales managers in our company all over the world. It is better to start planning promptly as the schedule is tight.N:we must prepare the information pack send to the manageras before the conference.the first to be included is the name list of the managers.C:Yes. And I think maybe sales performance reviews are necessary. Sales manager need to obtain the statistics from these reviews.Besides, balance sheet, income statement, and statement of cash flows are also needed.N:exactly,the company's goal for next year is also nedded.the predict of the next year's market can be a useful reference too.i think a letter from the board of directors can show a respect for the managers.C:Yes, I agree with it. What’s more, the introduction of new developed product may be needed for next season’s work. Then we should decide what activities can be taken place to help people know each other better.N:since they come from different countries it will be interesting to invite them to share the unique business practices in different countries.the amusing stories will warm up the meeting.C:Yes.And we can play some exciting small games to warm up the atmosphere. And a few time of chatting casually may be the effective way of getting to know each other.N:yes it's a good idea.C:en, how about self introduction? I think the form of activity is not fashion. Knowing other people is a process of communication while not a stiff speech.N:yes,but it is an essential part in knowing each other.maybe we can think of more activities afterwards. nice talking with you.。
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
bec中级口试真题【范本模板】
BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation？Finding out about the audience Researching the topic2。
What is important when aiming to improve customer service？Staff Training Customer Satisfaction Surveys3.What is important when managing a project？Encouraging Teamwork Keeping to schedule4.What is important when motivating staff？Financial benefits Career development Opportunities5。
What is important when dealing with competition?Pricing policies Advertising strategies6。
What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8。
What is important when entertaining foreign business clients？Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets？Market research Advertising10.What is important when choosing a management training course to attend？Program Contents Length of course11.What is important when relocating a business？Local workforce available Location of site12.What is important when advertising a new product？Target markets Choice of media13.What is important when starting a new job？Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15。
剑桥商务英语BEC真题集第2辑+第3辑(中级)真题TEST2
Test 2Reading 1PART ONEQuestions 1-7●Look at the statements below and the text on the opposite page about the importance of listening to people.●Which section （A, B, C or D）does each statement （1-7）refer to?●For each statement （1-7），mark one letter （A, B, C or D）on your Answer Sheet.●You will need to use some of these letters more than once.1 Sometimes it is necessary to insist on further explanation.2 You shouldn't focus on your response while others are stillspeaking.3 People are reluctant to admit that they don't listen well.4 There are benefits in seeing things from the speaker's perspective.5 Keen observation of the speaker can support our listening skills.6 It is risky to think about a different issue while someone is speaking.7 People do not mind hearing their own views summarized.Good listener, better managerAToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood whatsomeone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right- and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fairchance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.DAbove all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.ANSWER KEYS: 1 B 2 C 3 A 4 D 5 D 6 B 7 CReading 2PART TWOQuestions 8-12Read the article below about recruiting staff.Choose the best sentence from the opposite page to fill each of the gaps.For each gap （8-12），mark one letter （A-G）on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning, （0）。
剑桥商务英语中级真题2-4辑听力文本
剑桥商务英语中级真题集听力原文目录BEC中级真题集听力原文(2010版) (1)TEST 1 (1)TEST 2 (7)TEST 3 (13)TEST 4 (19)TEST 5 (25)TEST 6 (31)TEST 7 (36)TEST 8 (42)TEST 9 (48)TEST 10 (54)TEST 11 (60)TEST 12 (65)BEC中级真题集听力原文(2010版)TEST 1Part One. Questions 1 to 12You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4Look at the form below.You will hear a man asking a colleague for information about a former employee. You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Woman: Personnel…Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records.Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are…lives at a hundred and eighty-three School Road, Barnfield…Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why.Woman: Mm, let me see... He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look... five hundred and thirty-eight pounds seventy a month...Oh,sorry, he was a scale one, so that's four hundred and fifty-seven poundssixty. Anything else? Man: That's fine, thanks. I'll send them the informationtoday...[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you? Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to Steven Kirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'msure I asked for five hundred for each of the marketing executives and sevenhundred and fifty for me but you've put everyone down for seven hundredand fifty.Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment.I think that's all for now. Thanks.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[Pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week.Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packswith all the relevant information.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people... The office restaurant is closed next week...can you ring the Park Hotel? The Grand Hotel was a bit disappointing lasttime.Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll beabout ten.Man: Ten. And then...Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers. [Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings .For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which type of document each speaker is talking about. [Pause]ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of ahurry. Let's see, we'd better issue another one straight away to pay MrsBurton, because it'll be another three weeks if we wait for the next cycle ofpayments. Her expenses on that sales trip were pretty high, and it wouldn'tbe fair to keep her waiting much longer.[Pause]FourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed onthree per cent. So what I'll do is go down each column and calculate thenew amounts, and then it can be printed in time to be inserted into the newbrochures. Can you check the figures for me, though, before it goes to theprinters?[Pause]FifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in ourconversation last week. For one thing, it says that we have to supply oursecurity code, and for another it specifies monthly payment in advance, andI told you both of those were out of the question. I'm afraid I really can'tsign this. Could you send me a revised one?[Pause]SixteenMan: Of course, this only gives a very general picture. But as you can see, cash isa particularly healthy area. That's even when we take into account regularoutgoings on loans and leasing equipment, which are included in the finaltotals. And even more significantly, unpaid orders are actually excludedfrom the final calculation. These represent a sum of approximately thirtythousand pounds. With that in mind, we can say that the company's overallposition is still strong.[Pause]SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the onebefore last, which should have been dealt with six months ago. I've had toask them to send a duplicate! We really must be careful. Arden give us veryfavourable prices, but we haven't got a contract with them - Can you dealwith it straight away so we stay in their good books?[Pause]Now listen to the recordings again.[Pause]Section Two.Questions 18 to 22.You will bear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what each speaker's purpose is.[Pause]EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly.The message I got said you weren't sure if you needed someone to come andsort it out, or if we could advise you over the phone. Well perhaps you'd liketo get back to me as soon as it's convenient and tell me exactly what theproblem is, and I'll see what I can do.[Pause]NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually dueto faults in components we've had from Redlon. So I talked to theProduction Manager and he agreed that I should look at some alternatives.Future World's range is fine for us, and one of their customers who I spoketo recommended them highly, so that's why we've changed to using them. [Pause]TwentyWoman: The competition's getting tougher, and you know we're facing serious problems. We need to see more benefit from the undeniably hard workwe're putting in, and this means saying no to jobs which aren't profitable. Itwould be much more beneficial to put all our efforts into winninghigher-margin contracts. So the way I feel you can help most is byidentifying the types of contacts which will bring in the income we need inorder to ensure our future.[Pause]Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I've done a fewcalculations and I'm beginning to wonder whether it's really a practicalproposition. I still think the project's got potential, but there are significantadditional costs which we hadn't taken into account. So could you get backto me as soon as you can, please?[Pause]Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's ratherstrange, because following your complaint about the last delivery, we did infact take action to change the specifications in the way you suggested. So itisn't quite fair to say that we ignored your advice. I know it's important toachieve the consistency that you require, but perhaps your recommendationwasn't exactly what's needed.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today InnovationAwards set out to answer. This project is all about rewarding good practiceand performance. So, rather than simply recognising excellence in thedesign of specific products, or analysing their financial impact on profits,the awards set out to take an objective look at exactly how companiesmanage the development process itself. Over three hundred and fiftyorganisations entered the competition and were initially reduced to aboutforty. Then, after further careful checking, a short list of just fourteen ofthem was arrived at. These finalists, all manufacturers, were then visited bythe competition judges, a panel of four chief executives from leadingcompanies. The panel toured the finalists' facilities, received presentationson the companies and their projects, and interviewed the key developmentteam members. The products varied enormously in their scale, function anddegree of technology - from bread for a supermarket chain to a printerinside an automatic cash dispenser. Initially the organisers were concernedthat this range could create difficulties in the assessment process. But thisfear proved baseless, as most elements in the innovation process are sharedb; all manufacturers. Interestingly, the finalists broke down into twodistinct and equal groups: large firms with one thousand employees or moreand small firms with two hundred and fifty employees or fewer. With bothgroups the judges decided to concentrate on two of the clearest indicatorsof a successful innovation process, which are: how well the new product iscombined with the company's existing business, and secondly, how well theinnovation methods are recorded and understood. Small firms naturally tendto do well in the first category since they have fewer layers of managementand thus much shorter communication lines. But they seem to put lessemphasis on creating formal development methods which would berepeatable in future innovations. Large firms, on the other hand, havedifficulty integrating the new development within their existing business forreasons of scale. But they tend to succeed in achieving well-documentedand repeatable development methods. This is because larger companies,with their clear emphasis on training, fixed management structure andadministrative systems, require more formal, daily recordkeeping from theirstaff. So what were the key questions the judges had in mind when assessingthe finalists? One of the most important areas concerned how thoroughly acompany checks what is happening in other fields in order to incorporat newideas into the development process. Many of the finalists impressed in thearea. Natura, for example, had demonstrated genuine energy in searchingfor new ways of producing their range of speciality breads. They had lookedat styles of home cooking in different countries, a: well as the possibility ofexploiting new production technologies in order to achieve equally goodresults but on a high-volume production line. What then occupied much ofthe judges' thoughts was the quality of the links which the developmentteam established with senior management, suppliers, the market andmanufacturing. The best examples of the first category were found in smallfirms, where the individual entrepreneur at the top was clearly driving theinnovation forward. Links with suppliers were also seen as an importantfactor, but not all supplier experiences were positive. Occasionally seriousproblems had to be solved where suppliers were working hard to meetspecifications, but the companies that the suppliers were using to adapttheir machinery were not so efficient. This, led to disappointing faults orfluctuations in quality. But in conclusion the awards demonstrate thatinnovation isn't just for high-tech internet companies. You can also besuccessful in mature markets with determination and skill.[Pause]Now listen to the recording again.[Pause]That is the end of Part Three.You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students whenthere is one minute remaining.[Pause]That is the end of the test.TEST 2Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writing next month...Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course gets a certificate, but I haven't received one from a course I took last January. Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday.We're nothappy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anywayyou've charged us for the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them. We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised usa discount on installation, which is shown, and one on the equipment, butthat isn't there.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free. Woman: Thank you. Goodbye. Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a tradefair in the States.Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch. That would be easier. It was originally going to be at ten a.m. Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting? I thought we were going to talk about the revised budgets - but Ican't see this on the agenda.Man: OK. I'd better ask him to call you...Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today- I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers. [Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.For each recording, decide which book the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which book each speaker is talking about.[Pause]ThirteenWoman: Yes, it was interesting... some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing... butthere was also quite a lot I'd never really considered... like ways tointerpret what the advertisement is really asking for, reading between thelines... and a section which lists some of the harder questions they tend toask you, with effective answers you can give.[Pause]FourteenMan: Invaluable, I'd say... certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through.For example, they stress that you need to get publicity up and running agood six months before you want to stage the event. And get your mainspeakers booked earlier than that. They say you must make sure you've got agood assistant to support you, check the details.[Pause]FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarilyreally know what skills or qualities are needed. I want someone who's morethan just a secretary typing out letters every day... I'm looking for a righthand, someone to do everything... and this book spells out what thatmeans... it's helped me to draw up a job description.[Pause]SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how toproduce a perfect schedule for getting through your workload... Once you'vegot yourself organised, made lists of tasks and priorities, you can make bestuse of each and every day... otherwise you're just constantly confusing yourPA with endless requests, all terribly urgent. . .[Pause]SeventeenWoman: Certainly, a lot of the book was very specialised... but it did give me an idea of how the agencies do the job. Of course, they're the people with thecreative ideas, the expertise, so I'm happy to trust the image developmentwork to them... but I read the book so I could talk to them on equal termsabout what we're trying to do, and how it fits in with our overall businessstrategy.[Pause]Now listen to the recordings again.Section Two.Questions 18 to 22.You will hear another five recordings. Five people are talking about why they decided to use a particular company to supply their office equipment.For each recording, decide what reason each person gives.Write one letter (A—H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what reason each person gives.[Pause]EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They'rejust new in the business and we were impressed as they promised theywould deliver the goods we wanted within two days and they did. We had topay more than we would have liked but the results were worth it. Since then,I've told a lot of other people about them.[Pause]NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through theinternet. I was just browsing through the list of suppliers one day and Inoticed their name. I looked them up and found that they had this fantasticdiscount available that particular month. We ordered various things and thequality was so good we've continued using them.[Pause]TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal. This particular company was running a big publicity campaign. I'dseen the ads on TV and they really put me off. I just couldn't see the appeal.But then someone I met at a training day told me we should use them. Hiscompany had used their service for years with no complaints so we followedhis advice.[Pause]Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of thelocal suppliers. However, we had a visit from a sales representative fromone company and we asked him to make up some complimentary printedletterheads for us. They were exactly what we wanted so that was thedeciding factor. I think that personal touch gives a company far betterresults than advertising ever can.[Pause]Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relativelynear and we could even pick things up ourselves if necessary. Butunfortunately they just became too expensive. Now that express deliveryservices are widely available, distance is no longer a consideration andwe've been able to choose someone who can give us the best package forthe lowest cost.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear a radio report about the London stock market.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Woman: Hello. I'm Jane Bowen with our regular Friday look at the week just finished on the London stock market. The general picture is pretty mixed. Shares inthe major banks are trading down, while mining companies have surprisedanalysts with a small rise. Overall, it's been a week of considerablemovement, with the highest level reached at the close two days ago and asharp fall yesterday. A strong recovery saw most of those losses being madeup today, but the closing figure still fell short of Wednesday's. Now here'sCharles Wrighton with some company news.Man: Thanks Jane. And first, clothing retailer, Brownlow. Having finally found a buyer for their loss-making sports footwear subsidiary, Hi-form, they'verejected a take-over bid from a leading French retail chain which has beenlooking to buy into the British market for some time. This activity has movedBrownlow's shares up by twenty per cent to ninety-six pence. There's a lot ofinterest in the Lek energy group, which recently bought WestwalesElectricity. To the relief of Westwales managers, Lek haven't brought intheir own people to run the company. Despite predicted job cuts ofsomething like a third of the engineering staff, no announcement has beenmade, and indeed, Lek's comprehensive training scheme has been opened toall grades of staff in Westwales. Back to you, Jane.Woman: We've had a number of emails from investors asking what to do with their shares in gas and electricity companies after their consistently poorperformance recently. Many of you might be thinking of getting rid of yoursas quickly as possible. But financial experts are fairly optimistic about theoutlook for the power sector, and investors may do better to see whathappens over the next few months. With so many other investors deciding tocut their losses and sell now, interest in this sector may increase, and that,of course, would push share prices up. Pharmaceutical companies have donewell today. Recently we've seen several periods of rapid expansion in thissector, only for it to be overtaken a short time later by the strong financialinstitutions. But I actually think the recent performances of pharmaceuticalscompanies has hidden a steep drop in the share prices of many othercompanies. All other sectors have lost considerable amounts, but this simplyhas not been reflected in the overall value of the market, becausepharmaceuticals companies are keeping the value high. Looking next at thesectors whose troubles have been in the news recently: supermarkets,having suffered a downturn in business for over a year, at last have somereason for optimism. The leisure industry, which has suffered even morethan supermarkets, is also showing signs of a turnaround. The same cannotbe said of the building sector, though, which expects little relief for at leastanother six months. Charles...Man: One company in the news is Freewaves, which owns a chain in internet cafes.Like other new companies, Freewaves has tended to pay low dividends toinvestors, preferring to re-invest profits in research and development.Although Freewaves was able to turn in a healthy profit in the first quarter,taking everyone by surprise, the company has now declared operating lossesclose to a million pounds. This, of course, will make shareholders thinkabout whether to keep their shares. And news from Simpson's, the big retailgroup. For years Simpson's have been acquiring other chains, giving them astrong market position, and they now sell everything from make-up tocomputers. But today Simpson's announced that they are to consolidatetheir three home improvement chains into one, under the Fresca name. Woman: Now for the figures...[Pause]Now listen to the recording again.[Pause]That is the end of Fart Three. You now have ten minutes to transfer your answers to your Answer Sheet.[Pause]。
BEC中级写作例文
例一（课堂带写，三段式）：➢You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. ➢Write a memo of 40-50 words to your secretary:✓Telling her who you are going to see and when✓Asking her to book flight tickets and accommodation✓Telling her what work you would like her to do in your absence.➢Write on your answer sheet.例二（课堂5分钟快速练习，一段式）：➢You are a manager in a company which manufactures office furniture. Next month, you are going to London to discuss an important contract.➢Write a note of 40-50 words to your assistant:✓Saying when you want to leave and return✓Asking him to book flights✓Telling him which hotel to book.➢Write on your answer sheet.例三（课堂10分钟常规练习，三段/一段式）：➢Your company has just opened a new office in the United States. You have agreed to go and work there for six months.➢Write a memo of 40-50 words to all your colleagues:✓Explaining why you will be absent✓Saying when you are leaving the office✓Expressing your wish to keep in touch➢Write on your answer sheet——请假、缺席●典型的开头部分写作●典型的正文部分写作●典型的结尾部分写作例一（课堂带写）：➢You would like to go to a seminar on presentation skills.➢Write an email of 40-50 words to your line manager:✓Requesting time off work to go to the seminar✓Saying when the seminar is✓Explaining why you want to go➢Write on your answer sheet例二（课堂10分钟常规练习）：➢You are a regional sales manager for an international company. You have been asked to go toa meeting at your company’s head office. You cannot go, so somebody else will go in yourplace.➢Write an email of 40-50 words to Erica Young, who is organizing the meeting: ✓Apologizing for not being able to go to the meeting✓Explaining why you cannot go✓Saying who will go➢Write on your answer sheet2) 告知信息●典型的文章结构●典型的开头部分写作●典型的结尾部分写作●真题写作范例：例一（课堂带写）：➢You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad.➢Write a memo of 40-50 words to your project team:✓Informing them of the cancellation and giving the reason✓Stating a new date and time for the meeting✓Requesting suggestions for the agenda➢Write on your answer sheet.例二（课堂5分钟快速拓展练习）：➢You are the Research and Development Director of an engineering company, which is a subsidiary of a large corporation. The Chairman of the corporation is visiting your company next week.➢Write a memo of 40-50 words to all your staff:✓Informing them of the visit✓Telling them why the visitor is coming✓Telling them when he will arrive and asking them to be at the welcome reception for him➢Write on your answer sheet.例三（课堂5分钟快速拓展练习）：➢You are the managing director of a company whose profits have recently increased and you would like to reward staff for this.➢Write a memo of 40-50 words to all staff:✓Thanking them for their contribution✓Explaining why profits increased✓Telling them what their reward will be.➢Write on the answer sheet例四（课堂10分钟常规练习）：➢You need to inform your marketing team about a radio advertising campaign for one of your company’s new products.➢Write an email of 40-50 words to your team:✓Reminding them which new product is✓Explaining why you’ve chosen to advertise on radio✓Saying what you expect, the advertising campaign to achieve➢Write on your answer sheet3) 组织会议培训活动●典型结构●典型的开头部分写作例一（课堂带写）：➢You are the training manager of a company which has won a large export order. You havebeen asked to organize foreign language training for some of your staff.➢Write a memo of 40-50 words to staff:✓Explaining why the course is necessary✓Saying which members of staff should attend✓Announcing when the course will start➢Write on the answer sheet例二（课堂10分钟常规练习）：➢You have been asked to organize your company’s staff training program. Before the program starts you would like to identify training areas that staff are interested in.➢Write a memo of 40-50 words to all staff:✓Saying when the training program will start✓Asking for suggestions for what to include in the program✓Giving a deadline for suggestions.➢Write on your answer sheet4) 询问类及其他●典型结构●典型的开头部分写作例（课堂5分钟快速练习）：➢You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department.➢Write a note of 40-50 words to Mr. Grayson, the Assistant Purchasing Manager: ✓Enquiring about the reason for the delay✓Stating when the components are needed✓Suggesting a meeting to discuss future deliveries.➢Write on your answer sheet.一、BEC中级（Vantage）Part Ⅱ1．文体——Correspondence / Report / Proposal2．写作者的口吻3．语言的整合4．按照文体讲解：1）Business Correspondence●考试频率●7种内容类型（补充求职信和简历）●基本格式:1）Make Change●写作的注意事项●典型的开头部分写作●典型的正文部分写作●真题写作范例：例一（课堂带写）：➢Your Managing Director has asked you to reply to the letter below which is about a proposed educational visit to your company by a local school. He has written his comments on the letter.SUNDSTORM TECHNICAL COLLEGEDear Mr. Takahashi,Re: Educational VisitThank you for your recent letter accepting our request for an educational visit to your company.a group of 35 students, aged between 17 and 18, and will be taking part in the visit as part of their careers development program.I would like to suggest Friday 10th December. The group will leave here at 9:00am and should beI understand the training officeris willingto give a talk to the students about the company ’s training program. This will be of considerable value, and I wondered if it would be most effectiveFinally, would it be possible for the students to talk to some new employees in an informal ‘I would be grateful if you could inform me as to whether these proposals are suitable and would like to thank you once again for your cooperation with the scheme for ‘School and Business Links ’.Yours sincerely, Yamaguchi,Headteacher➢ Write a letter of 120-140 words to the head teacher explaining the changes the ManagingDirector would like to make to the visit.➢ Write on your answer sheet.例二（课堂12分钟快速练习）：➢ The company where you work is organizing a sales conference. Your Sales Manager hasasked you to reply to the letter below, from a transport hire company called A1 Coaches, concerning arrangements for the conference. He has written his comments on the letter.➢ Write a letter of 120-140 words to Mr. Otley of A1 Coaches, to make sure that thearrangements are changed.➢ Do not include address.➢ Write on your answer sheet.Dear Conference Organizer,Transport arrangements-Sales Conference 9/10 DecemberFollowing your telephone call yesterday, I am writing to confirm the coach and car hire details for your Sales Conference in December.8:15 amTransfer passengers to Whitestone Conference Centre by 9 am48 passengers-1 coach8:45 am Collect Chairman and guests from your Head Office (Silver Street) to arrive atConference Centre by 9 am.10 passengers-2 car6:00 pm Collect all delegates from Conference Centre. Take to Grand Hotel, for overnight stay. 48 passengers-1 coach 10 car passengers-2 cars9:00 am Transfer delegates from Grand Hotel to Conference Centre.10:30 am1:00 pmPlease confirm that these arrangements are correct.Yours sincerely,PJ OtleyA1 Coaches Ltd.例三（课堂20分钟常规练习）：➢You are responsible for planning the magazine advertising of your company’s new product, which is a polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.➢Write a letter of 120-140 words to Mr. Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him or any other information that you require.➢Do not include addresses➢Write on your answer sheet2) 推荐信●推荐信的分类——自荐与推荐●推荐信的原则——开门见山●推荐信的典型开头部分写作——开门见山●真题写作范例：例一（课堂带写——自荐）：➢You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.➢Read Novestat’s advertisement below, on which you have made some notes.➢Then, using all your notes, write a letter of 120-140 words to James Dowling at Novestat.➢Do not include addresses.➢Write on your answer sheet.NOVESTATAGENTS REQUIREDFOR A NEW PAPER PRODUCTNovestat, a leading manufacturer of business stationery, is delighted to announce its exciting new range of designer paper products. This range allows customers to create their own business stationery to the highest professional standards, using their own computer printers.We are looking for companies world-wide to distribute the NOVESTAT DESIGNER PAPER range.➢➢➢Then, please write to James Dowling, Novestat, Unit 3, Basing EASTAT, Hampton, Middlesex,例二（课堂20分钟快速拓展练习——推荐信）：➢The international organization you work for makes an award every month to a person in each department based on the following criteria:✓Productivity✓Relations with customers✓Contribution to the team➢Your line manager has asked you to recommend someone from your department for this month’s award.➢Write your recommendation, stating who the person is and the reason for your choice.Describe how this person meets each of the three criteria for receiving the award.➢Write 200-250 words on your answer sheet.专题：求职信与简历（Covering Letter / Letter of Application and Resume）：例一：求职信➢You have seen a job with a multi-national company advertised in a newspaper.➢Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualification and experience, what you are doing now and what you could contribute to the position.➢Write 200-250 words on your answer sheet.Letter of ApplicationRoom 320, Building 3, Lane 5130 Nanjing RoadHuangpu DistrictShanghai, 200000P. R. China22 June, 2008Mr. Julian ProctorDirector of Sales & MarketingFortune Travel Agency4490 Emmett AvenueLondon, WC1 AC1UKDear Mr. Proctor,I wish to apply for the position of Regional Sales Manager, as advertised in today’s Toronto Star. As the attached resume suggests, my experience in the travel industry has prepared me for thischallenging position and I would welcome the opportunity to work for a prestigious and well respected employer such as Fortune Travel.My academic background includes a degree in Business Administration from Queen’s University, where I completed all of my marketing courses with honors. I also have two years of experience in advertising and public relations, when I designed and implemented a marketing plan for Interprovincial Business Systems. My communication skills have always been a major asset to me and I take pride in my ability to work well with others in a managerial and supervisory capacity. These skills will allow me to contribute to your sales and marketing effort from the start.I would really appreciate an opportunity of interview to further discuss my qualification and fitment to the position. I’m available anytime in the following 3 months and I’m looking forward to your favorable reply!Yours sincerely,John StevenJohn StevenEncl: Resume3）解释信/报告●中高级考试对于“解释信/报告”要求的异同点●典型的开头部分写作●典型的结尾部分写作例一（课堂带写）：➢You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has his comments on the customer’s letter and asked you to write a reply.➢Write a letter of 120-140 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.➢Do not include address➢Write on your answer sheet35 Dorset RoadLondon W612 September 2007Mr. D. MasonRadio World6 Adelaide ParkLondon W6Dear Mr. Mason,Re: Repair of Tashita Cassette PlayerYou returned our cassette player to us on 5th 1. A problem with the volume control2.Yours sincerely,Paul Johnson例二（课堂带写——报告）：➢ Your company or organization is becoming more successful. In order for this success tocontinue, you want to expand and increase the budget of your department. The Directors have asked you to write a report saying why your department needs extra money.➢ Write a report of 200-250 words, explaining why your department needs more money, andinclude the following points:✓ Whether extra staff are needed (and if so, why?)✓ Whether changes to the office space and equipment should be made✓ What plans you have for future development✓ How the investment would generate extra business.➢ Write on your answer sheet.4) 多选一 题型特点及中高级区别➢ Your company exports to a number of countries around the world and is looking for a newagent for international freight. The Export Sales Manager has asked you to write a proposal saying which agent you recommend.➢ Read the two advertisements below, on which you have already made some notes.➢ Then, using all your handwritten notes, write your proposal of 120-140 words for the ExportSales Manager.➢ Write on your answer sheet.5）询问类●常用句型例题：●The company you work for is expanding rapidly and is looking for new premises. YourManaging Director is interested in Waterside Industrial Park, and has asked you to write a letter to find out more information.●Read Waterside Industrial Park’s advertisement below, on which your Managing Director hasalready made some notes.●Then, using all your Managing Director’s handwritten notes, write your letter to RosemaryBrown at Waterside Industrial Park.●Do not include postal addresses.●Write 120-140 words on a separate sheet.6）投诉信●典型结构●典型开头部分写作●典型结尾部分写作●You recently attended a one-day training course on health and safety. You were disappointedwith the course and you have decided to write a letter of complaint to the training company.●Read the advertisement below, which gives details of the course. You have already madesome notes on the advertisement.●Then, using all your handwritten notes, write your letter to Moira Geddings at GBGCertification Services.●Do not include postal addresses.●Write 120-140 words on a separate sheet.7）道歉信●典型结构●典型开头部分写作●典型结尾部分写作例题●You are the secretary in a company which makes plastic tableware. Your boss has left theletter below for you to answer.●Write a letter of 120 - 140 words to Ms. Jereme, explaining the reason for the damagedgoods. Use the information in her letter and the notes from your boss.●Do not include addresses.●Write on your Answer Sheet.五、BEC高级（Higher）PartⅠ----图表作文●图表作文的文章结构1）引言部分2）主体段落3）结论部分The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words.The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services.The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994.There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997.In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing.●图表作文常用的语言手段1）作文的开头——表示“出处”的句子结构。
BEC中级第二三四辑阅读真题详细解析(完美打印版)
第二辑T1P1这篇文章讲的是培训（coaching）的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
剑桥BEC真题中级第四辑口语解析Part2MiniPresentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
BEC中级口语真题
剑桥商务英语（BEC）中级口语考试试题（声明：这些真题是我参加培训的时候听写下来的，所以 1.有的题目可能不是很全，或者听写得不够精确；2.所有试题都来源于我考试的那个考点，可能并不适合中国所有的其它考点；3.本人免费为大家整理，是为了回报论坛，仅对大家提供参考，如果考试时和本文提供的试题不同，本人概不负责；4.由于本人口语是两人一组，所以下面的题目对三人组合的情况可能不合适；5.不妥之处望大家见谅，并祝大家考出好成绩）口语考试分为三部分：第一阶段：考官和考生交流，时间大约3分钟1.Q：What’s your name?A：My name is (Kate) (注：括号内的为参考答案)2 .Q：Where are you from?A：I come from (JiangSu Province)3. Q：Are you a student or worker?A：I am a (student/worker)4.如果你是学生：Q ：What do you like most about your study?A：这个要你回答最喜欢的一门课Q：And why?A：阐述你的原因，不要过于简单和复杂，三句话左右。
这个考前要准备好。
如果你不是学生：Q：What do you like most about your work?Q：And why?A：阐述你的原因，不要过于简单和复杂，三句话左右。
这个考前要准备好。
要点:：以上四个问题，只要你简单阐述就行了，不要长篇大论，而且老师问什么，你回答什么，千万不要拖泥带水。
5.What do you wear when you go to college? （如果你是学生，需要准备）6.How do you normal dress for job? (如果你是非学生，需要准备)7.The company has a dress code for their employee, what’s you viewpoint?(如果你是非学生，需要准备)8.Do you think businessman have enough time to relax themselves? And why?9. About free time or to relax workShould the company offer leisure facility to employee? And why?Matter people free time or money more? And why?Is employee encouraged to work overtime? And why?10. About Business newsWhat kind of business news is most interesting? And why?How do you keep up with business news?Is it important for business people read business news? And why?11.About organizing timeDo you think you are good at organizing the work? And why?Is it important to be well organized in the work? And why?Do you think people will work more efficiently if they take a regular breaks?And why?12.About conferenceHow useful for business people to go to conferences?What makes a conference interesting? And why?Do you think pay for staff to come to the conference in other country? And why?要点：上述5－12题当问Do you think。
bec中级口试真题
BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend? Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs? Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams? Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job? Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff? Purpose of the reward system Types of reward offered21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent? Location Length of contract23.What is important when deciding on packaging for products? Image Production process24.What is important when selecting staff for promotion? Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion 26.What is important when planning an advertising campaign? Market research Selecting appropriate media27.What is important when choosing transport for a business trip? Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the first time? Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Competitors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store? Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided? Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities 37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff training39: what is important when…?preparing for a job interview studying the job advertisement finding out about the company40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involvedBEC中级口试全真试题Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff. You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in thevideo---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for. You have been asked by your company to help the journalist plan the article. Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training. Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before finalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme. Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the participants should be selected--- what feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training. Discuss the situation together, and decide:--- which staff would benefit most from English language training . how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of you. Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor:Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.Interlocutor:Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towards a CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular.Interlocutor:Mr. Li, you said you're spending a lot of time on business English. Do you think business English is difficult to learn?Li:Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor:How about you, Mr. Wang? Is it difficult for you?Wang:Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In themajority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improvingthe situation.Discuss, and decide together:------why poor time management can become a major problem in companies ------what procedures could be adopted to ensure that time is managed effectively.Zhang:Hi, Ms Wang, you know, our company is sort of out of control these days. Don't you think so?Wang:Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang:You mean poor time management has caused all these problems. Why? Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …Zhang:And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang:That's the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang:So what do you think we can do so that time is managed effectively here in our company?Wang:You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang:Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang:Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang:Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way,we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own. Wang: And rules should be made as to what kind of job should be given priority to.。
剑桥BEC真题中级第三辑口语解析(Part+2+Mini+Presentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Trying to attract new staff●Competitive wages●Company reputation【思路点拨】主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker 目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’strust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】●要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make surethat your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier. Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event【思路点拨】主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And y ou’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved. Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with thefeedback to identify the implication of necessary revisionsto targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a glo bal “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactionsbetween the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately. What’s more, you need to ensure that you make the best impression on potential foreign clients and fine busin ess etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t ge t me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment foryour office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【思路点拨】主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【思路点拨】主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance. Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedic ation and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build animage in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order andcontent of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers 确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spendingrequirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities. Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions. Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
剑桥商务英语 中级真题 2-4辑听力文本
剑桥商务英语中级真题集听力原文目录BEC中级真题集听力原文(2010版) (1)TEST 1 (1)TEST 2 (6)TEST 3 (12)TEST 4 (18)TEST 5 (23)TEST 6 (29)TEST 7 (34)TEST 8 (40)TEST 9 (45)TEST 10 (50)TEST 11 (55)TEST 12 (61)BEC中级真题集听力原文(2010版)TEST 1Part One. Questions 1 to 12You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4Look at the form below.You will hear a man asking a colleague for information about a former employee.You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Woman: Personnel…Man: Hello, it's Tim here, from Finance.Woman: Hi, Tim.Man: I've had a letter from the tax office about a student who worked here last summer – I wonder if you could look him up in your records.Woman: Sure, what's the name?Man: The surname's Jaye. First name Stephen.Woman: How does he spell his surname?Man: J-A-Y-E. Got that?Woman: Oh yes, here we are… lives at a hundred and eighty-three School Road, Barnfield…Man: Yes, that's the one.Woman: And you say he was working in Finance?Man: Uhm, Customer Services, actually.Woman: Aah - they had lots of students working for them last summer.Man: Well, the tax people want to know his exact job title - I'm not sure why. Woman: Mm, let me see... He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let's have a look... five hundred and thirty-eight pounds seventy a month... Oh,sorry, hewas a scale one, so that's four hundred and fifty-seven pounds sixty. Anything else?Man: That's fine, thanks. I'll send them the information today...[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a man describing a problem with an order.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Woman: Hello, Blackwell Printers. Julie Davidson speaking. How may I help you?Man: Hello. This is Mark Jones from Europe Holidays. I was hoping to speak to StevenKirby about the stationery you're printing for us.Woman: I'm afraid Steven's away until Friday.Man: Oh - you see I'm not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I've just received your proofs - the cards themselves are fine, but you seem to have misunderstood the quantities. I'm sure I asked for five hundredfor each of the marketing executives and seven hundred and fifty for me but you'veput everyone down for seven hundred and fifty.Woman: Right, I've made a note of that. Is there anything else?Man: Yes, well this is my mistake really. Could you ask Steven to move the company logo further to the left? It's too close to the address at the moment. I think that's all for now.Thanks.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the notes below.You will hear a woman making the arrangements for a delegation who are going to visit her company.You have 15 seconds to read through the notes.[Pause]Now listen, and fill in the spaces.Woman: Geoff?Man: Yes?Woman: I just want to finalise the preparations for the delegation next week.Man: Certainly. It's Thursday, isn't it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you'll need to prepare the packs with all the relevantinformation.Man: Ok, that shouldn't take too long. What about catering?Woman: Coffee's organised for eleven and three, but lunch - it's at one - we need to reserve it for twelve people... The office restaurant is closed next week... can you ring the ParkHotel? The Grand Hotel was a bit disappointing last time.Man: I'll get onto that.Woman: Now, they'll be coming straight from the station, and their taxi will bring them to the front gate, so make sure you're there to greet them. That'll be about ten.Man: Ten. And then...Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it's all finalised. Bye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers.[Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings .For each recording, decide which type of document the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which type of document each speaker is talking about.[Pause]ThirteenWoman: Well no wonder the bank's returned it unpaid. Look, the figures don't match the amount in words. I expect someone was filling it in in too much of a hurry. Let's see,we'd better issue another one straight away to pay Mrs Burton, because it'll be anotherthree weeks if we wait for the next cycle of payments. Her expenses on that sales tripwere pretty high, and it wouldn't be fair to keep her waiting much longer. [Pause]FourteenMan: Some of the suppliers are already asking about the increases. I'll check, but I seem to remember from last week's meeting that in the end we agreed on three per cent. Sowhat I'll do is go down each column and calculate the new amounts, and then it can beprinted in time to be inserted into the new brochures. Can you check the figures forme, though, before it goes to the printers?[Pause]FifteenWoman: We've just received the paperwork from you about cleaning our premises, and I have to say that it doesn't reflect what we agreed in our conversation last week. Forone thing, it says that we have to supply our security code, and for another it specifiesmonthly payment in advance, and I told you both of those were out of the question.I'm afraid I really can't sign this. Could you send me a revised one?[Pause]SixteenMan: Of course, this only gives a very general picture. But as you can see, cash is a particularly healthy area. That's even when we take into account regular outgoings onloans and leasing equipment, which are included in the final totals. And even moresignificantly, unpaid orders are actually excluded from the final calculation. Theserepresent a sum of approximately thirty thousand pounds. With that in mind, we cansay that the company's overall position is still strong.[Pause]SeventeenWoman: I've just asked the Arden Conference Centre about availability for our next training seminar, and they said they still haven't been paid for the one before last, whichshould have been dealt with six months ago. I've had to ask them to send a duplicate!We really must be careful. Arden give us very favourable prices, but we haven't got acontract with them - Can you deal with it straight away so we stay in their goodbooks?[Pause]Now listen to the recordings again.[Pause]Section Two.Questions 18 to 22.You will bear another five recordings.For each recording, decide what the speaker's purpose is.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what each speaker's purpose is.[Pause]EighteenMan: Hello. This is Guy Cooper from Centron Electronics here. I believe you rang for some advice about your alarm system, which isn't functioning properly. The message I gotsaid you weren't sure if you needed someone to come and sort it out, or if we couldadvise you over the phone. Well perhaps you'd like to get back to me as soon as it'sconvenient and tell me exactly what the problem is, and I'll see what I can do. [Pause]NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, two-thirds of the complaints we receive about our products are actually due to faultsin components we've had from Redlon. So I talked to the Production Manager and heagreed that I should look at some alternatives. Future World's range is fine for us, andone of their customers who I spoke to recommended them highly, so that's why we'vechanged to using them.[Pause]TwentyWoman: The competition's getting tougher, and you know we're facing serious problems. We need to see more benefit from the undeniably hard work we're putting in, and thismeans saying no to jobs which aren't profitable. It would be much more beneficial toput all our efforts into winning higher-margin contracts. So the way I feel you canhelp most is by identifying the types of contacts which will bring in the income weneed in order to ensure our future.[Pause]Twenty-oneMan: John Woods here, phoning about the project we discussed earlier. Could you give mea ring so that we can talk about it a bit more? I've done a few calculations and I'mbeginning to wonder whether it's really a practical proposition. I still think theproject's got potential, but there are significant additional costs which we hadn't takeninto account. So could you get back to me as soon as you can, please?[Pause]Twenty-twoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I'm very sorry you aren't happy with the latest consignment you've had from us. It's rather strange, becausefollowing your complaint about the last delivery, we did in fact take action to changethe specifications in the way you suggested. So it isn't quite fair to say that we ignoredyour advice. I know it's important to achieve the consistency that you require, butperhaps your recommendation wasn't exactly what's needed.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer.This project is all about rewarding good practice and performance. So, rather thansimply recognising excellence in the design of specific products, or analysing theirfinancial impact on profits, the awards set out to take an objective look at exactly howcompanies manage the development process itself. Over three hundred and fiftyorganisations entered the competition and were initially reduced to about forty. Then,after further careful checking, a short list of just fourteen of them was arrived at.These finalists, all manufacturers, were then visited by the competition judges, a panelof four chief executives from leading companies. The panel toured the finalists'facilities, received presentations on the companies and their projects, and interviewedthe key development team members. The products varied enormously in their scale,function and degree of technology - from bread for a supermarket chain to a printerinside an automatic cash dispenser. Initially the organisers were concerned that thisrange could create difficulties in the assessment process. But this fear proved baseless,as most elements in the innovation process are shared b; all manufacturers.Interestingly, the finalists broke down into two distinct and equal groups: large firmswith one thousand employees or more and small firms with two hundred and fiftyemployees or fewer. With both groups the judges decided to concentrate on two of theclearest indicators of a successful innovation process, which are: how well the newproduct is combined with the company's existing business, and secondly, how well theinnovation methods are recorded and understood. Small firms naturally tend to dowell in the first category since they have fewer layers of management and thus muchshorter communication lines. But they seem to put less emphasis on creating formaldevelopment methods which would be repeatable in future innovations. Large firms,on the other hand, have difficulty integrating the new development within theirexisting business for reasons of scale. But they tend to succeed in achievingwell-documented and repeatable development methods. This is because largercompanies, with their clear emphasis on training, fixed management structure andadministrative systems, require more formal, daily recordkeeping from their staff. Sowhat were the key questions the judges had in mind when assessing the finalists? Oneof the most important areas concerned how thoroughly a company checks what ishappening in other fields in order to incorporat new ideas into the developmentprocess. Many of the finalists impressed in the area. Natura, for example, haddemonstrated genuine energy in searching for new ways of producing their range ofspeciality breads. They had looked at styles of home cooking in different countries, a:well as the possibility of exploiting new production technologies in order to achieveequally good results but on a high-volume production line. What then occupied muchof the judges' thoughts was the quality of the links which the development teamestablished with senior management, suppliers, the market and manufacturing. Thebest examples of the first category were found in small firms, where the individualentrepreneur at the top was clearly driving the innovation forward. Links withsuppliers were also seen as an important factor, but not all supplier experiences werepositive. Occasionally serious problems had to be solved where suppliers wereworking hard to meet specifications, but the companies that the suppliers were usingto adapt their machinery were not so efficient. This, led to disappointing faults orfluctuations in quality. But in conclusion the awards demonstrate that innovation isn'tjust for high-tech internet companies. You can also be successful in mature marketswith determination and skill.[Pause]Now listen to the recording again.[Pause]That is the end of Part Three.You now have ten minutes to transfer your answers to your Answer Sheet.Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[Pause]That is the end of the test.TEST 2Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.Conversation One.Questions 1 to 4.Look at the form below.You will hear a woman calling about training courses.You have 15 seconds to read through the form.[Pause]Now listen, and fill in the spaces.Man: Good morning, Oakleaf Business Training. How can I help you?Woman: Hello, my name's Enid Stevens, of Appleyard Smith. I've booked two one-day courses, but now I need to change one of them.Man: Let me get your details up on the screen. Right, you've booked Report Writing next month...Woman: Yes, that one's OK. It's Taking Minutes that I can't manage, on the eighth of July. Do you know when it's running again?Man: Let me see. Not until the eighteenth of September, I'm afraid.Woman: That sounds fine. Oh, I think I'll be abroad then.Man: Then there's the first and the thirteenth of October.Woman: I'd like the later date, please.Man: Fine, I'll change your booking.Woman: Another thing; it says in your brochure, everyone attending a course gets a certificate, but I haven't received one from a course I took last January.Man: I'm sorry about that. Which course was it?Woman: Something to do with dealing with the public ?Man: That must have been Customer Service.Woman: Sounds familiar.Man: OK, I'll put it in the post today.Woman: Thank you very much. Goodbye.Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Two.Questions 5 to 8.Look at the note below.You will hear a woman ringing about problems with a new telephone system.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Hello, Swinburn Telecoms.Woman: I'd like to speak to Tony Wilson, please.Man: I'm afraid Tony isn't available. Can I take a message?Woman: Yes please. I'm Sheila Dallas, from Worldnet.Man: Right.Woman: I'm ringing about the telephone system your firm installed here yesterday. We're not happy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we've got, six outside lines would be enough, but we asked for eight, and anyway you've charged usfor the larger system.Man: Right, we'll look into that.Woman: Then, whenever we try to transfer calls from one extension to another we lose them.We're following the instructions, but it just doesn't work.Man: I see.Woman: And finally, could you ask Tony to check the invoice, please? He promised us a discount on installation, which is shown, and one on the equipment, but that isn'tthere.Man: Right. I'm sorry about all that. I'll get Tony to contact you as soon as he's free.Woman: Thank you. Goodbye. Man: Goodbye.[Pause]Now listen to the recording again.[Pause]Conversation Three.Questions 9 to 12.Look at the note below.You will hear a woman calling about the arrangements for a meeting.You have 15 seconds to read through the note.[Pause]Now listen, and fill in the spaces.Man: Good morning. Marketing Department. Peter Menzies speaking.Woman: Hello. Could I speak to John Fitzgerald, please?Man: I'm afraid he's not in the office at the moment.Woman: Well, this is Elizabeth Parnell calling. I wanted to talk to John about the meeting next week. You see, I only get back on Tuesday night from a trade fair in the States. Man: So, would you like me to give him a message?Woman: Yes, could you ask him if we can postpone Wednesday's meeting? Till after lunch.That would be easier. It was originally going to be at ten a.m.Man: OK. I'll ask him to change it. I'll get back to you with a time.Woman: Thanks. And could you also ask him to add another item for discussion at the meeting?I thought we were going to talk about the revised budgets - but I can't see this on theagenda.Man: OK. I'd better ask him to call you...Woman: Yes, please. I'm at Head Office at the moment. Can he phone me here today - I won't be back at my own desk until tomorrow afternoon.Man: Right, I'll give him the message.Woman: Thanks.Man: Bye.Woman: Goodbye.[Pause]Now listen to the recording again.[Pause]That is the end of Part One. You now have 20 seconds to check your answers.[Pause]Part Two. Questions 13 to 22.Section One.Questions 13 to 17.You will hear five short recordings. Five people are talking about different business books they have read.For each recording, decide which book the speaker is talking about.Write one letter (A-H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide which book each speaker is talking about.[Pause]ThirteenWoman: Yes, it was interesting... some of it was rather obvious, of course, like dressing smartly, making sure you arrive on time, that sort of thing... but there was also quite alot I'd never really considered... like ways to interpret what the advertisement is reallyasking for, reading between the lines... and a section which lists some of the harderquestions they tend to ask you, with effective answers you can give.[Pause]FourteenMan: Invaluable, I'd say... certainly helps prevent you making some of the more embarrassing mistakes. It gives you a kind of timescale to follow through. Forexample, they stress that you need to get publicity up and running a good six monthsbefore you want to stage the event. And get your main speakers booked earlier thanthat. They say you must make sure you've got a good assistant to support you, checkthe details.[Pause]FifteenWoman: Actually, although it was a bit long, it was definitely useful. The trouble often is, when the management take on new staff, they don't necessarily really know whatskills or qualities are needed. I want someone who's more than just a secretary typingout letters every day... I'm looking for a right hand, someone to do everything... andthis book spells out what that means... it's helped me to draw up a job description. [Pause]SixteenMan: Well, I wish I'd read it years ago! That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to produce a perfectschedule for getting through your workload... Once you've got yourself organised,made lists of tasks and priorities, you can make best use of each and every day...otherwise you're just constantly confusing your PA with endless requests, all terriblyurgent. . .[Pause]SeventeenWoman: Certainly, a lot of the book was very specialised... but it did give me an idea of how the agencies do the job. Of course, they're the people with the creative ideas, theexpertise, so I'm happy to trust the image development work to them... but I read thebook so I could talk to them on equal terms about what we're trying to do, and how itfits in with our overall business strategy.[Pause]Now listen to the recordings again.Section Two.Questions 18 to 22.You will hear another five recordings. Five people are talking about why they decided to use a particular company to supply their office equipment.For each recording, decide what reason each person gives.Write one letter (A—H) next to the number of the recording.Do not use any letter more than once.After you have listened once, replay the recordings.You have 15 seconds to read the list A-H.[Pause]Now listen, and decide what reason each person gives.[Pause]EighteenMan: We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in thebusiness and we were impressed as they promised they would deliver the goods wewanted within two days and they did. We had to pay more than we would have likedbut the results were worth it. Since then, I've told a lot of other people about them. [Pause]NineteenWoman: Apparently they're an established company in Scotland with an excellent reputation, but I didn't know that at the time. I found them through the internet. I was justbrowsing through the list of suppliers one day and I noticed their name. I looked themup and found that they had this fantastic discount available that particular month. Weordered various things and the quality was so good we've continued using them. [Pause]TwentyMan: We like to try out different suppliers to make sure we're always getting the best deal.This particular company was running a big publicity campaign. I'd seen the ads on TVand they really put me off. I just couldn't see the appeal. But then someone I met at atraining day told me we should use them. His company had used their service foryears with no complaints so we followed his advice.[Pause]Twenty-oneWoman: We'd looked round the market to find the cheapest deal possible but to be honest there wasn't much to choose, in terms of cost, between any of the local suppliers. However,we had a visit from a sales representative from one company and we asked him tomake up some complimentary printed letterheads for us. They were exactly what wewanted so that was the deciding factor. I think that personal touch gives a companyfar better results than advertising ever can.[Pause]Twenty-twoMan: Obviously there are many different factors to consider when you choose a new supplier. We always used a local company because they were relatively near and wecould even pick things up ourselves if necessary. But unfortunately they just becametoo expensive. Now that express delivery services are widely available, distance is nolonger a consideration and we've been able to choose someone who can give us thebest package for the lowest cost.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear a radio report about the London stock market.For each question 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Woman: Hello. I'm Jane Bowen with our regular Friday look at the week just finished on the London stock market. The general picture is pretty mixed. Shares in the major banksare trading down, while mining companies have surprised analysts with a small rise.Overall, it's been a week of considerable movement, with the highest level reached atthe close two days ago and a sharp fall yesterday. A strong recovery saw most ofthose losses being made up today, but the closing figure still fell short of Wednesday's.Now here's Charles Wrighton with some company news.Man: Thanks Jane. And first, clothing retailer, Brownlow. Having finally found a buyer for their loss-making sports footwear subsidiary, Hi-form, they've rejected a take-over bidfrom a leading French retail chain which has been looking to buy into the Britishmarket for some time. This activity has moved Brownlow's shares up by twenty percent to ninety-six pence. There's a lot of interest in the Lek energy group, whichrecently bought Westwales Electricity. To the relief of Westwales managers, Lekhaven't brought in their own people to run the company. Despite predicted job cuts ofsomething like a third of the engineering staff, no announcement has been made, andindeed, Lek's comprehensive training scheme has been opened to all grades of staff inWestwales. Back to you, Jane.Woman: We've had a number of emails from investors asking what to do with their shares in gas and electricity companies after their consistently poor performance recently.Many of you might be thinking of getting rid of yours as quickly as possible. Butfinancial experts are fairly optimistic about the outlook for the power sector, andinvestors may do better to see what happens over the next few months. With so manyother investors deciding to cut their losses and sell now, interest in this sector mayincrease, and that, of course, would push share prices up. Pharmaceutical companieshave done well today. Recently we've seen several periods of rapid expansion in thissector, only for it to be overtaken a short time later by the strong financial institutions.But I actually think the recent performances of pharmaceuticals companies has hiddena steep drop in the share prices of many other companies. All other sectors have lostconsiderable amounts, but this simply has not been reflected in the overall value ofthe market, because pharmaceuticals companies are keeping the value high. Lookingnext at the sectors whose troubles have been in the news recently: supermarkets,having suffered a downturn in business for over a year, at last have some reason foroptimism. The leisure industry, which has suffered even more than supermarkets, isalso showing signs of a turnaround. The same cannot be said of the building sector,though, which expects little relief for at least another six months. Charles...Man: One company in the news is Freewaves, which owns a chain in internet cafes. Like other new companies, Freewaves has tended to pay low dividends to investors,preferring to re-invest profits in research and development. Although Freewaves wasable to turn in a healthy profit in the first quarter, taking everyone by surprise, thecompany has now declared operating losses close to a million pounds. This, of course,will make shareholders think about whether to keep their shares. And news fromSimpson's, the big retail group. For years Simpson's have been acquiring other chains,。
bec中级口试真题
BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service? Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients? Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend?Program Contents Length of course—11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad?Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs?Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams?Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job?Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff?Purpose of the reward system Types of reward offered—21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent?Location Length of contract23.What is important when deciding on packaging for products?Image Production process24.What is important when selecting staff for promotion?Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion26.What is important when planning an advertising campaign?Market research Selecting appropriate media27.What is important when choosing transport for a business trip?Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the firsttime?Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Competitors’ prices—32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of serviceprovided?Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipmentstaff training39: what is important when…?preparing for a job interview studying the job advertisement finding out about the company40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?—developing new products market research costsinvolvedBEC中级口试全真试题Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to helpprepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quicklyas possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dressamong staff.You have been asked to make recommendations about introducing adress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a companyuniform would be--- what kind of dress code would be appropriate for staff in differenttypes of jobs—3 Staff TrainingYour company has decided to use an outside agency for training salesstaff.You have been asked to have preliminary discussions with the agencyto organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a videoto show to potential customers and investors. You have beenasked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should beincluded in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to writeabout your region, and wants to include an article about the retailcompany you work for.You have been asked by your company to help the journalist plan the—article.Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroadfor the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the newbranch--- which information about premises in that country it would beuseful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days,including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients—before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer atwo-week work experience programme for a small group ofstudents from a local business college.You have been asked to help with the preparations for thisprogramme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English languagetraining to employees.You have been asked to help with the planning and organization of thetraining.Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together—for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make beforethe trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the firsttime.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need tomake before the trip---which kinds of business customs in the foreign country it would beuseful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days,including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:—--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clientsbefore finalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer atwo-week work experience programme for a small group ofstudents from a local business college.You have been asked to help with the preparations for thisprogramme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how theparticipants should be selected--- what feedback and evaluation should take place after theprogramme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English languagetraining to employees.You have been asked to help with the planning and organization of thetraining.Discuss the situation together, and decide:—--- which staff would benefit most from English language training .how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away togetherfor three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make beforethe trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know—something about each of you. Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsuprovince. I'm now studying in Suzhou University. And I'mmajoring in international trade there.Interlocutor:Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring inbusiness administration. I hope I can get my MBA and join aworld-famous multinational company. And after I have had enoughexperience, I am going to start a company of my own.Interlocutor:Thank you, Mr. Wang. And Mr. Li, could you tell meabout your ambitions?Li: A big question for me indeed. I've never thought about it, but I betI'll work towards a CEO of a big multinational corporation. That's mygoal in life. And that's why I am spending so much time on English, business English in particular.Interlocutor:Mr. Li, you said you're spending a lot of time onbusiness English. Do you think business English is difficult to learn?Li:Not exactly, though it may be difficult at the initial stage. The thingis that you need to have some business knowledge before youstart to learn business English.Interlocutor:How about you, Mr. Wang? Is it difficult for you?Wang:Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In themajority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the essential illustration of yoursuitability for the job, showing how your skills and experience matchyour employer's requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market.It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one ofthe major problem areas throughout the workforce. You have beenasked to put forward some suggestions for improvingthe situation.Discuss, and decide together:------why poor time management can become a major problem incompanies------what procedures could be adopted to ensure that time ismanaged effectively.Zhang:Hi, Ms Wang, you know, our company is sort of out of controlthese days. Don't you think so?Wang:Yeah. Everything seems to be in disorder here in our company.And that obviously has a lot to do with poor time management.Zhang:You mean poor time management has caused all theseproblems. Why?Wang: When time is not well planned within a company, they usuallydo not allocate blocks of time to specified tasks. They do not have adefinite idea of when they should complete a certain task. And …Zhang:And I think they often neglect the ordering of priorities. Imean certain tasks need our prior attention. But in ourcompany every task is treated on an equal basis, even if it is a very urgent task.Wang:That's the point. So time should be planned according to theimportance of the tasks we need to deal with.Zhang:So what do you think we can do so that time is managed effectively here in our company?Wang:You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang:Right. I think we've got a lot to do. First, we should make allthe staff members realize how important effective time management is to our company.Zhang:Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them.If need, we may invite some experts from outside to help us.Zhang:Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way,we can make sure thatimportant tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job—description of their own.Wang: And rules should be made as to what kind of job should begiven priority to.。
剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment【句型点击】●正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be bette r, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should beoriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine.Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:●What the company needs to know about the meetings that take place at present.●What are the advantage and disadvantage of video conferencing might be●What kinds of practical preparations would be needed before introducing the system?【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
第二辑第四辑中级bec真题解析
人邮第二辑真题TEST 4 READING PART 5《When to recruit？》，何时招人？文章是讲的小公司招人的一些注意事项，应该如何判断招人的时机。
34题，cover是及物动词，后面直接接宾语，不需要用for。
cover在此处的含义是“to be enough money to pay for something”。
35题，正确的。
36题，这句的意思是说招人可以反过来增加收益。
mean (the) increased profits，意味着增加的收益。
并不是特别指代，不需要使用定冠词the。
37题，make是及物动词，直接后面接名词，make enough extra sales，不需要of。
38题，take on是雇佣的意思。
看韦氏词典的解释：If you take someone on, you employ them to do a job.后面不需要with。
39题，正确的。
40题，in this case: in this situation, if so, if we consider this situation 在这种情况下，such多余。
41题，正确的。
42题，timing是时机掌握的意思：the choice, judgement, or control of when something should be done。
这个句子的意思是如果你够聪明，把握好了正确的时机。
直接用get sth. right，so是多余的。
43题，招到了错误的人，形容词wrong后面直接接名词person，type是多余的。
44题，take在这里是及物动词，指耗费了多少时间和精力，直接用动词take就能表示这个意思，around是多余的45题，整个句子finding you made a mistake and need to recruit again(it) can have a very serious impact 成分很完整。
BEC中级口语第二,三部分素材
BEC中级口语BEC教研组许乃夫Part One 试题集锦Conversation Topics 1Asking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (creditcards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business tripoverseas?6.Which kind of office would you prefer to work in, cellular or anopen-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation?Compare the various means of transportation)10.Health and safety in the workplace (How to ensure a healthyworking environment for employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environmentprotection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting yourproducts/services? Which form of advertising is most effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?Conversation Topics 21.What's your name? How do you spell your first name / given name / last name / family name/ surname?2.What work do you do? / What do you study?3.What do you like about your work / studies?4.What do you like doing in your free time? Why?5.What do you remember about your first school?6.Do you enjoy studying English? Why / why not?7.Do you come from a large family or a small one?8.Can you talk something about anyone in your family?9.When you choose a job, do you pay attention to its environment?10.What kind of clothes do you wear when you're at work / college? How do your colthes differ in your free time? Why?11.Can you tell me something about the company / school you now work / study in?12.Tell me sth about transport in your city?13.Do you enjoy watching or doing any sports? Which sport do you find most enjoyable? Why?14.How are you getting along with your colleague / classmate? 15.Have you ever been to any parties? Did you enjoy yourself there? Why / why not?16.How do you entertain your guests / clients?17.If you could travel by any means of transpaort, what would you choose?18.How do you think you will travel to work in 20 years' time?19.Do you have to travel a lot on business? Do you like it?20.Tell me about one of the cities you ever travelled to?21.How did you prepare for this exam?22.How do you prepare for job -interviews?23.How would you describe your personality?24.What is the most important factor when you accept a new job?25.What kind of clothes do you usually buy when you go shopping?26.Do you think that nowadays sales people in supermarkerts are good at selling? How do they promote sales?27.Are there anydifferences between your choice and your parents' when you go shopping?28.What do you think is the decisvie factor to make you buy the goods?29.Is technologyuseful to you in your work / studies?30.Are there any disadvantages in using technology a lot?31.What do you think of the idea of working at home?32.Tell me something about your knowledge of company structure and systems.33.Do you often go shopping? Do you enjoy it? Why / why not?34.Where do you usually go shopping? Why do you go there?35.Which do you prefer. Large department stores or small shops? Why?36.How do you choose the brand to buy?37.Do you complain about the poor service to the management? Why / why not?38.Do you have targets in different stages of your life? Have you achieved them? How do you make progress in achieving them?39.How do you work more effectively?40.What do you think of the future of your company / career / life?41.What will you do to further develop yourself / career? What is your plan in five years? What would you like to be doing in five years' time?BEC中级口语第二部分素材★★★In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers＇needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.Next, I think costs are also important. A product＇s cost determines the product＇s price. Other costs like for marketing, advertising and managing will also be involved in. So cutting down the unnessary costs is a crucial step.Finally, screening is also a significant factor, because it separates ideas with potential from those that cannot meet company objectives. Poor screening may lead to product failure.★★★When planning health and safety training for employees, it is important to select the right and related topics. Take chemical training as an example, relevant and important topics should be included, such as the methods used to detect the presence or release of hazardous chemicals, the physical and health problems posed by hazardous chemicals, and the ways by which employees can protect themselves from chemical dangers and so on. High topics achieve purposes.In addition to selecting topics, selecting related staff to attend is also important. If it can serve for target people and meet certain requests, the company can achieve the training purpose.Besides, the length of training and opportunity for re-training can be important as well because safety and health knowledge needs to be emphasized and reinforced from time to time, and lengthy training can be boring and have negative effects on trainees.★★★In cost management, efficiency of production is an important aspect to consider. When introducing a production line, it is important to consult an ergonomics expert and see that it＇s user-friendly and will not cause too much physical stress and strain. Meanwhile, workers should get fully-trained to work more efficiently on the line.It is also important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices. Low quality materials from suppliers are actually a waste of money.Measures should also be taken to eliminate waste. On top of that, management should develop good benefits system to boost the morale of the workers. ★★★When organizing work time, time management skills are important. They are essential skills for effective people. Having clear objectives would help you concentrate on the right things which are important and urgent.In addition, keeping a diary would remind you of all essential tasks to be finished. It＇s a powerful method of organizing yourself and a way of reducing stress. Thus you can tackle problems in order of importance, which allows you to separate important jobs from the many time-consuming trivial ones.Apart from the two points I have mentioned, it＇s also important to get cooperation from those around you. Let your colleagues, spouse, family members, and others know about your efforts to manage a busy schedule, and thus you can be free from interruption.★★★In deciding packaging for a product, it＇s important to choose the colour, texture and design that provide the best image or appearance of the product.A firm can create desirable appearance by designing a package that conveys signals of taste and food content. Many manufactures have upgraded the packaging of their food product to convey high-quality images. Next, I think the health and safety is especially important for food product. When designing the package, we should not only put emphasis on color, size, even graphics, but also the materials of the package whether it is environmentally friendly or not and whether it will contaminate the food inside or not.Finally, I think offering consumers convenience is also important. Packaging should be designed in such as way to make it easier for consumers to open the container and enjoy the product.★★★When aiming to improve customer service, it is very important for a company to train the staff first. By inviting some experts to train the staff, it will improve staff＇s friendliness, the speed of service and learn to deal with customer complaints.It is also important for a company to monitor the quality service. One way of monitoring the quality of service is to conduct customer satisfication surveys.By obtaining feedback from customers, the companywill know how the business has met customer expectations.Another way to improve customer service is to offer timely service. We must provide the product precisely when it is promised and in the minimum amount of time.★★★When entertaining foreign business clients, we need, first of all, to decide on the most suitable venue for the event to take place. We had better find out in our first contact with our foreign clients if they are more of art lovers or sports fans or gourmets, and then choose the type of entertainment: whether it should be in a restaurant or in the theatre or in some other appropriate venue for the event.But all I mentioned above must base on the consideration of cultural differences. When interacting with foreign business people, problems may arise in different thought patterns, different ways of seeing the world, and different ways of decision-making. These problems are the result of cultural differences and will often lead to misunderstanding.The other important aspect for us is to have a clear plan in mind when we come to the meeting. We need to work out a list of specific business objectives to achieve. Therefore while making sure our foreign business clients enjoy themselves, we quietly and smoothly direct the meeting step by step towards our goal.BEC中级口语第三部分素材Task 1A: Well, you see, our company is going to attend a trade fair in the US.B: Yeah, sounds exciting. Since we’ve never done that before, we need to have good advance preparations for the trip.A: You’re right. The first thing to do is of course to make travel and accommodation arrangements, such as choosing an airline offering good services and the flight of the right time so that we can arrange things well and in an effective way. B: This can be done by making several phone calls. And we have to make advance reservation with a local hotel so that the people for the trade fair can have a place to stay immediately after they arrive in the country.A: With early booking, we may even enjoy some discounts. And it’s better to choose a ho tel near the trade fair. That can save the time traveling there.B: Or we can arrange beforehand to hire a car from a local car rental company.A: In addition, it would be useful to know about some business customs in the US, including commonly accepted business practices, ways of doing business, and laws and regulations, etc.B: Yeah, especially those different from ours. Say, different ideas about punctuality. I heard that in the United States, people tend to be very time-conscious. Being late would be considered poor etiquette.A: Also in China, business transactions are often concluded by treating business partners to lavish dinners and giving them expensive gifts, I’m afraid they seldom do it this way in the West or in the US.B: I was told that in Western countries, people attach much importance to formal agreement and contracts with detailed terms and conditions. They never feel comfortable with verbal agreements. In China, however, business is often concluded simply by verbal agreement.A: We should also learn about business customs such as the different systems of measurement. For instance, we use the day/ month/ year system for dating while the US use month/ day/ year system. And there are many other differences including topics acceptable in conversation.B: Also, Chinese businessmen tend to have business negotiations in a rather indirect manner, while American businessmen have a more direct style. Our people should be made to understand all these differences.A: But how to find out about all this?B: I think there are many ways to find out about these before the trip, say, we can go to the Internet, read some reference books or get tips from experienced colleagues and clients.A: They could be effective ways. Let’s do them.Task 2A: You see, in the past year one of our clients kept losing staff and suffered a heavy loss. They worry a lot and turn to us. Have you got any constructive suggestions?B: Yes. Our client should first examine their staff recruiting. There must be something wrong with their recruiting practice.A: Why?B: You know, keeping staff turnover low begins with hiring staff members who are a good match for the practice and the position. So it can be beneficial for the client company to change its idea from “attracting an d retaining the best employees” to “attracting and recruiting the suitable employees.”A: Good idea! By recruiting the appropriate new staff, our client builds the employees’ commitment and retention will necessarily follow.B: Exactly.A: Then how to recruit the right staff is crucial to our client.B: Yes. To recruit the appropriate new hires, it’s important to advertise the job vacancy in the newspapers and magazines targeting at the ideal candidates.A: To ensure that a candidate’s skills match the job, it’s also important to limit the conditions and requirements of candidates on the job advertisement.B: Yes. Besides, it’s better for our client to conduct thorough reference checks and find out why a candidate left a previous job.A: Yeah, that’s important. Still there are other contributable factors that our client should consider, such as providing information of the current state of their future work environment, offering staff with proper training, talking to staff members and solving problems as they emerge. All these can be important in keeping staff turnover low.B: You are right. Furthermore, the client company should strive to provide superior leadership in their practice, such as keeping communication lines open, periodically taking time to examine the workplace from the employee’s perspective, and continually seeking to improve it.A: Yeah, that will help to create and maintain a place where people want to work and stay. In addition, giving the employees a sense of empowerment should not be ignored.B: For example?A: Such as providing a breathing space to take risks, to use their own best judgment, and to be accountable for the decisions they’ve made etc.B: Yeah, that surely works.Task 3A: Our guests are arriving at weekend for a three day visit, so let’s look at our arrangement of activities for our guests. Now, first of all, what items do you think should be included here?B: Well, as we know, they are here to investigate a possible long-term cooperation with us. So, the first thing Monday morning is to take them for a tour around our company. We should show them the best part of our company, particularly the office computer management system.A: Yes. But perhaps we should first give them a chance to see the video profile of our company before showing them around and that would give them a better idea of our unique way of operating our business.B: That’s great. I totally agree with you on that. What are we going to arrange for Monday evening? Theatre, concert, or restaurant?A: Oh, well. From the information we have gathered, they are people of very well cultured background, how about giving them some taste of Peking Opera at the Capital Theatre?B: I do not disagree, but I am afraid it shouldn’t be too long for that. There are other things I would want to bring to our attention. I mean we need to take cultural differences into consideration. I don’t think we can expect them to sit out a two hours performance that they understand practically little.A: Maybe we can arrange for half an hour of Peking opera before we take them for a late night dinner.B: Alright. That’s settled. But where do you think we should take them to for the meal?A: We should choose one of the best restaurants along the busiest street in this city where they could experience the hustle and bustle of this city.B: But there’s something else that I want to note here.I think the British are generally rather reserved people.I am afraid they would prefer not to have a too noisy and busy place for dinner.A: That’s a good point. In this case, we should book a room in a quite distinctive restaurant where we could have more privacy and at the same time enjoy the local food.B: If there is no further question, let’s get down to our preparation right now.剑桥商务英语（BEC）中级口语考试试题（声明：这些真题是我参加培训的时候听写下来的，所以1.有的题目可能不是很全，或者听写得不够精确；2.所有试题都来源于我考试的那个考点，可能并不适合中国所有的其它考点；3.本人免费为大家整理，是为了回报论坛，仅对大家提供参考，如果考试时和本文提供的试题不同，本人概不负责；4.由于本人口语是两人一组，所以下面的题目对三人组合的情况可能不合适；5.不妥之处望大家见谅，并祝大家考出好成绩）口语考试分为三部分：第一阶段：考官和考生交流，时间大约3分钟1.Q：What’s your name?A：My name is (Kate) (注：括号内的为参考答案)2 .Q：Where are you from?A：I come from (JiangSu Province)3. Q：Are you a student or worker?A：I am a (student/worker)4.如果你是学生：Q ：What do you like most about your study?A：这个要你回答最喜欢的一门课Q：And why?A：阐述你的原因，不要过于简单和复杂，三句话左右。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品 Complimentary presents 迎宾室Hospitality room 招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand 包间Compartment 舒适的 Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can 主题 陈述要点原因/结果 Entertainingclients 已给补充要Types of activities 活动类型Cost 花费BusinessClients’ Background CustomizedClients’Personalizedhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。