商务英语 案例篇_西南财经大学_2 Unit2BusinessEthics_(2.4.1) 2.4Powe
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Unit 2 Business Ethics
Doing Well by Doing Good
谢娟
Joanne
西南财经大学· 经贸外语学院
School of Foreign Languages for Business, Southwestern University of Finance and Economics 中国大学MOOC
Learning Objectives
•Case study: IBM social responsibility-the CSC assignment •Business study: Attaining sustainable growth through corporate social responsibility
•Language study: Words and expressions related to business ethics
To love our neighbor as ourselves is such a truth for regulating human society, that by that alone one might determine all the cases in social morality.
‒John Locke 1632-1704
British philosopher
Doing Well by Doing Good
Is business ethics an oxymoron?
Make profit vs. Give back
What is IBM CSC? IBM企业全球志愿服务队
•Building a smarter city in Katowice, Poland
•Supporting fair pricing for small farmers in India
•Powering HIV/AIDS education in Tanzania
•Assisting innovation and entrepreneurship in
Chengdu, China
•Offering financial, healthcare, and literacy
assistance in Nigeria
IBM CSC: Overview
Where did the CSC start?
•IBM Corporate Service Corps
•Launched in 2008
•Global Citizen’s Portfolio for global leaders
A Major Advance of CSR
•A major advance of corporate social responsibility (CSR)•Non-traditional philanthropy
•Social engagement
Why does IBM launch the CSC? Three-dimension Value
•IBM: Leaders/employees/markets, a globally integrated enterprise
•Communities: IT and business improvements
•IBMers: Cultural and marketplace literacy/experience
Impact: Who benefited? (updated)
•275teams
It keeps counting!!
•40countries
•$70 million in market value
•over 1000projects
Impact: How far has it reached?
•Scope:Disaster recovery, basic infrastructure, economic development, business processes, information and
communication technologies, healthcare, transportation •Broadening: Corporate Service Corps Executive (CSCE)•Influence: A global movement among multinationals
JP Morgan Chase, FedEx, Dow Corning
Understanding Business Ethics and CSR
What is business ethics?
• A form of applied/professional ethics: Individuals & firms •Non-economic concern
•Ethical code/social responsibility charters: Norms, values •Stakeholders
–Consumers
–Workers
–Shareholders
–Society
Companies talk about business ethics
•Describe social responsibility in terms of philanthropy •Don’t understand stakeholders’ expectation