CDP零售行业案例分析

CDP Retail HR Outsourcing Solution & Case Study

Retail is a newly emerging and rapidly developing industry. It has become an industry of large scale especially after entry into WTO. National statistics show that the consumer retail amount in 2008 has come to 8921 billion Yuan, with an increase of 16.8 percent than last year.

Currently with the rapid development of our retail industry, enterprises’ demands more for talents, modern human resource management theory and especially tailored solution which can greatly improve their core business.

Grouping, chain stores, mergers and acquisitions, big shopping mall, regional and global expansion are all the new patterns of retail industry which have the following characteristics differ from other industries.

1. Scattered location, centralized management

Due to scale effect of the retail industry, enterprises in retailing have more chain stores which scatter from each other. Almost all the retail companies use store expansion as a major measure during their early‐stage growth, which results in lack of communication between each stores.

2. Duplicated management system

The number of chain stores decides the size of an organization. The management of chain stores applies standardized operation according to group strategy and procedure, while in real practice most companies have difficulties in unifying the management information system.

3. Talent retain and management

The high staff turnover is another issue for staffing, training, payroll, attendance tracking and a big challenge the retail industry is facing. More work should be done to retain and develop staff than just to hire them.

4. Information management becoming bottleneck of business development

Retail companies should set up a modern information system to standardize the management, which often has to be postponed due to the high implementation fee.

In view of the above characteristics of the retail industry, CDP put forward “human resource outsourcing solution of retail industry” which has been successfully implemented on leading enterprises such as Mary Kay, Prada, Lacoste, Eland and Wyeth, etc.

In servicing for those retail companies, CDP well knows the unique HR management characteristics in retail industry and learned a lot of our own methodologies and service procedures in retail companies HR outsourcing.

Generally，retail companies have many chain stores, which exist obviously and independent factors on management, location, employee qualification and self‐development plan. Each of the chain stores has its own HR outsourcing requirements. According to above situations, CDP developed a set of appropriate HR outsourcing solution for retail companies from 3 levels.

1，Try to improve the HR transaction and employee master data management efficiency to manage all the information systematically, such as employee personal information, contract, attendance tracking, payroll information, performance. The target is to increase the accurate ratio and on‐time update. This is the key point in retail companies’ HR management.

2，Optimize retail companies’ HR process, which means to re‐engineer their HR management processes and work flows to fit for the fast growing of the organization. The characteristics of retail industry decide that all retail companies will not stop changing and developing to satisfy its organizational requirements. A unified and standard HR management process and work flow is the guarantee of a retail companies entire image.

3，Enhance retail companies’ capabilities of analysis and forecast to support is ongoing development.