如何塑造现代企业领导形象

内蒙古财经学院本科毕业论文

如何塑造现代企业领导形象

作者柴栋

系别工商管理学院

专业工商管理

年级08工商管理（2）班

学号802055454

指导教师曲燕妮

导师职称副教授

答辩时间

论文成绩

内容摘要

现代化企业迫切需要更多具有国际视野、勇于开拓创新的高层次管理人才。在实践中，人们发现良好的企业形象是保证企业在竞争中取胜的重要砝码，由此，越来越多的企业重视自身的形象塑造，以此进一步增强企业的竞争能力。本文通过对现代企业领导形象的内涵、表现形式、决定因素及塑造途径的系统阐释，探析了塑造现代企业领导形象的必然性，力图从领导者自身的角度开拓出提升领导形象的途径，从而提升企业的内在凝聚力和市场竞争力。

关键字：企业领导形象形式因素途径

Abstract

The chain management in China was grown up from the early1990s. From the early1990s to modern times,it is only a few years which has been experienced the rudimentary stage to mature stage.The chain management is gradually become the mainstream format of China's retail industry.For the development of chain management in China,retail industry has been awash with its beginning.We know that the chain management in China was original from retail industry.The development of chin management can trace back to the beginning of the retail industry.The21st century is not only the competitive era of retail industry,but also the opportunity of high-speed development of retail industry.It is a period which is coexisted with opportunity and challenge. The key of how to get a profit for enterprise is that using the best profit model. As a latest organization form which can change our traditional retail sales,the chin management plays an important role in promoting the circulation of commodities,meeting the demands of people’s consumption and so on.

This paper analyzed the operation of the chin management mode profits in four different industries.Through the paper,we know the operation of chain enterprises has been experienced the early initiate stage,the middle incubation stage.And in recent years,it shows the high-speed development momentum.It further shows that the chain operation mode brings huge benefits.When China's retail market is opening up to foreign countries,the Chinese super market is coped with the keen competition of domestic super market,meanwhile,faced the giant fierce competition which is from international retail hegemony.Confronted with such grim development situation,how to timely change operation mode is the fundamental way.

key words：retail business chain management profit model research

目录

一、企业领导形象的具体表现形式 (1)

（一）领导者的品质是领导形象的风向标 (1)

（二）领导者的学识是领导形象的知识底蕴 (1)

（三）领导者的能力是领导形象的最终决定因素 (1)

（四）领导者的成就是领导形象的评判标准 (1)

二、决定企业领导形象的重要因素 (2)

（一）领导形象是领导者内在修养的外化 (2)

（二）领导形象是在领导实践中形成的 (2)

（三）领导形象是一个动态的过程 (2)

三、提升企业领导形象的途径 (3)

（一）强化意识，以“高”觉悟激活领导形象 (3)

（二）加强学习，以知性美塑造新型领导形象 (3)

（三）增强亲和力，用“情”优化领导形象 (3)

（四）把握时机，在良机中提升领导形象 (4)

参考书目： (5)