物流专业英语 第六章

Beer and Diapers
The facts …



Young American males frequently indulge in carousing behavior with friends on Friday nights. However, they also have the responsibility to take care of kids. They might have to drink beer at home. Most young American males only buy diapers after they have fathered offspring.
One correlation stood out unexpectedly— 1. Beer was the product most often sold with diapers. 2. On top of that, these purchases were made mainly on Friday afternoons by men between the ages of 25 and 35.
E-commerce is described as a method of buying and selling products and service electronically. 以电子方式进行买卖的过程。 E-business : e-business is more than just ecommerce with a more strategic focus. 上升 到战略的层面。 --- E-business is not only just about buying and selling, but also servicing customers and collaborating with business partners.
Comprehension Questions
2. How can LIS assist logistics operations?
Some of the more commonly implemented systems are used to support transportation management, warehouse management, and operations planning and scheduling. 有些更常见的系统被用于交通和仓储的管理 以及各种业务的计划和调度。
Part II: Information technologies and tools




Internet E-Commerce and E-Business EDI POS Barcode RFID
1. E-Commerce and E- Business



What is E-commerce and E-business? What’s the difference between these two concepts? What benefits can EC and EB offer?
Comprehension Questions
2. What are the there types of LIS?
Operational 操作层面 Tactical 战术层面 Strategic 战略层面
Decision making
input

ຫໍສະໝຸດ Baidu
Figure 11.1 represents the LIS and the interactions between its subsystems. The LIS has four primary components: order processing system(订单处理系统), business research and intelligence system (BI,商业智能), decision support system (决策支持系统， e.g. forecasting), Reports and outputs system(报告输出系 统).
What kind of logistic information can be found?
Logistics information is… 企业内部：internally coordinated with logistics departments<-->manufacturing<--> marketing <--> financial 企业外部：Externally--Expanding to the entire supply chain suppliers <--> manufacturers <--> distributors<--> customers (service)
Comprehension Questions
1. How is LIS defined in the text?
LIS（ Logistics Information System ）

An LIS can be defined as: “people, equipment, and procedures” used to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to decision makers. (为决策者)收集、挑选、分析、评估、 分配所需的及时、准确的信息所使用的 人、设备和程序。
3. Defining the Logistics Information System
Comprehension Questions
1. 2. 3. 4. How is LIS defined in the text? What are the there types of LIS? How can LIS assist logistics operations? What advanced technologies are especially mentioned that can capture and communicate logistics-related information?
财务计划
银行 批发商/ 分销商
零售商
供应商
制造商
以供应商为导 向的信息交换
物流信息交换
以客户为导 向信息交换 顾客
虚拟制造商 合同制造商 物流服务提供者 退回产品
2. Related information



supplies/demand (order) information 订单信息； customer service related information 客户服务信息； inventory levels库存信息； transportation information运输信息
Beer and Diapers
What decision would you make based on the following information if your were the manager?
Action : After seeing the results of the data mining, WalMart moved the beer next to the diapers. Beer sales went up.
Chapter 6 Logistics Information system 物流信息系统
Learning Objectives


To understand the functions of logistics information system (LIS); To learn about usage of
E-commerce/E-business 电子商务 Electronic data interchange (EDI) 电子信息交换 技术 Bar-coding technologies 条码技术 POS- Point Of Sale 销售终端系统 RFID 电子标签、无线射频识别
Part I: Logistics information system 物流信息系统
LIS is efficient to management while they are deciding…
•Which motor carrier should be selected 该选 择哪个承运人
Part I: Logistics information system 物流信息系统
1.

Benefits
When comparing with traditional transaction ways…




Cut cost and transaction time 节省成本和交易时间 Promote and sell product around the world , around the clock 随时随地商品交易 Compete globally against companies of all sizes 无论规模大小，都可以进行全球竞争(TAOBAO) Streamline external supply chain management 简化 整条供应链的管理
知识链接 Business intelligence (BI)
BI is the ability of an organization to collect, maintain, and organize knowledge. Beer and Diapers 啤酒与尿布的故事
--- a successful example Some time ago, Wal-Mart decided to combine the data from its loyalty card system with that from its point of sale systems. The former provided WalMart with demographic data about its customers, the latter told it where, when and what those customers bought. A correlation between them was found!
•Where should the most frequently ordered parts be located in the warehouse 客户下订单 最多的零件应放置的位置
•How should inventory be deployed to optimize sales 库存应如何部署才有利于销售
2. EDI electronic data interchange 电子数据交换
Comprehension Questions
3. What advanced technologies are especially mentioned that can capture and communicate logistics-related information?
Advanced technologies are used for capturing and communicating logisticsrelated data, such as bar-coding, electronic data interchange (EDI) and, more recently, radio frequency identification (RFID). 条码、电子信息交换、以及最近出现的射频识 别等先进技术被用来捕捉与物流有关的信息 并用来进行物流信息交换。