实用商务英语综合教程(中级)-PPT课件
商务英语中级第四章课件
"We have a contract agreement with ABC company." (Business Contracts)
"We have arranged for the transportation of the goods by sea freight." (Logistics)
Product launches
Useful senses can be used to introduce new products or services, while expressions can be used to express graduation or recommendation
02
Business English Intermediate Chapter 4 Key Vocabulary and
Phrases
Key vocabulary
Marketing
Negotiation
Business negotiation skills and strategies.
Market promotion and brand building.
"I look forward to hearing from you soon."
"I apologize for any convention."
"It would be recommended if you could provide additional information."
The application scenarios of presence patterns and
BEC中级PPT课件
Introduction to Business English
• What is Business English? • What is involved in Business English ? • Why should we learn Business
English? • How can we learn Business English
Input And Tasks In Listening
Input
Task
• 3 short telephone • Gap-filling (words conversations (p14) and numbers)
• 2 sets of 5 short monologues (p14)
• A long conversation or monologue (3-4 minutes) (p48)
• Four parts in the reading of BEC exam and related tasks (1 hour)
Reading Part One
• Four topic-related texts (A-D) or one long text and seven statements below the texts.
• Match monologues with topics/places etc.
• Multiple-choice comprehension questions
Reading
• Authentic, semi-authentic and examination-style texts test the ability to read for gist and specific information.
商务英语综合教程(中级) Unit 2-《商务英语综合教程》(中级)
• 4. You can change the details of the plan to the patients’ needs.
• 5. My agent persuaded me to accept the idea after the meeting.
• 6. The leader will give a speech in public about education.
• 3. Do you know any presentation skills?
Reading Text How to Improve Your Presentation Skills
Questions for Fast Reading
• 1. In which ways can the presenter know the needs of the audience?
The following phrases are commonly used to describe a product. Please choose one of them to make a sentence.
...is/may (can) be used for/to/in/as... ...is/may (can) be of value of... ...is/may (can) be effective in (for, against)... ...is/may (can) be recommended for... ...is/may (can) be applicable for (to)...
Pre-reading Questions
• 1. Why is it important to give a successful product presentation to customers?
《BEC中级unit》PPT课件
you need to be good at self-organization need to coordinate with other person tiring
less money
temping
lots of variety
(1) __O_p__e_n__y_o_u_r__m__in_d____
Bosses should consider requests for flexible working from employees with children under six. So embrace the benefits: ‘ Twice as much experience, skills, brainpower and energy,’ Savage says.
h
10
2 Listen again and answer the following.
1) Complete the notes about Michela’s typical day. 7:00 – get up, get the kids ready
8:30 – take kids to school 9:00 – start work 12:00 – have lunch 14:30 – finish work 2) How long has she been with her current employer? How long has she been home-working? She’s been with her current employer since she left school, but she’s been home-working for five years. 3) Is she doing anything different from normal this week?
商务英语中级第四章课件
商务礼仪
1
外表仪容
注重穿着整洁、得体，传递专业形象。
2
社交礼仪
学会与商业伙伴进行礼貌、尊重的交流。
3
文化适应
了解并尊重不同国家和地区的商务礼仪。
商务旅行
行前准备
商务会议
提前安排行程、预订机票和酒店， 确保一切准备就绪。
与客户和合作伙伴进行面对面的 商务会议。
增长见闻
利用商务旅行的机会，了解不同 城市和文化。
商务英语中级第四章课件
通过本课件，我们将深入探讨商务英语中级第四章的各个主题，包括职业发 展规划、商务会议、商务文书写作、商务谈判技巧、商务礼仪、商务旅行和 商务沟通技巧。
职业发展规划
1
制定目标
设定明确的职业目标，以指导您的发展
提升技能
2
方向。
不断学习和提升技能，以适应快速变化
的商务环境。
3
建立人际关系
2 格式要求
了解不同文档类型的格式要求，包括字体、间距和标点符号。
3 审校核对
在完成文档后，进行审校和核对，以确保准确和一致性。
商务谈判技巧
提前准备
了解对方利益和目标，并做好充分的准备。
有效沟通
运用积极的沟通技巧，包括倾听和表达观点。
灵活应变
灵活应对变化和挑战，寻求双方的共赢解决方案。
合理妥协
在谈判中寻找双方都可以接受的妥协点。
商务沟通技巧
1 有效听取
2 清晰表达
重视倾听并提出相关问题， 以增进理解。
用简洁明了的语言表达自 己的观点和意图。
3 非语言沟通
注意肢体语言、面部表情 和姿态的影响。
积极与同事和行业专团队合作
提前准备会议议程、材料和设备， 确保会议顺利进行。
实用商务英语综合教程中级1CD工业和信息化高职高专“十二五”规划教..
II Suggested keys to the Questions练习参考答案Unit1Business EnvironmentTask11.where the city2.in transportation3.this region4.economic development5.linking to6.under construction7.major cities8.the climatefortable living 10.home and abroad11.tidy streets12.100million yuan 13.95percent14.has been spent on15.sounds excellentTask21.F2.T3.F4.F5.FTask51.growth potential2.has risen by3.average number4.25billion yuan5.from20086.past three years7.economic growth8.More than809.Around100more10.under construction11.income taxes12.a special organization 13.quickly and easily14.takes three days15.plenty of16.future developmentTask61.Binjiang’s economy has developed very well.2.It is five points higher than the national average number.3.Binjiang’s economic growth mostly came from the industrial economy.4.Except a stable social and political environment,the city gives the business people one of the world’s most generous tax policies,such as low business and income taxes,tax-free dividends and exemption from customs duty on equipment etc.5.It now only takes three days to start most businesses.Task91.B2.A3.C4.B5.BTask101.Shanghai of China is a window in economic development.Thegrowing Pudong district is home to some of the world’s largest businesses and dozens of research centers.Walking into the stock exchange,you’ll see what’s being done to make Shanghai the financial center of China.Over the last30years,China has experienced an surprising9.5percent growth per year.In2002,for the first time,China attracted more foreign investment than the United States.The world’s fastest growing economy is the second largest behind the United States.2.China may continue to provide a low-cost manufacturing base forcompanies all over the world.3.The majority of multinationals are invested in China,entering intojoint ventures or setting up wholly owned enterprises to produce products for the Chinese market or export to other markets.4.The right people who understand both the company culture andChinese culture are needed.5.Expatriate managers can be very expensive and they do not have the same level of cultural knowledge as locals.But finding local senior-level management is difficult in China,as many do not have experience managing U.S.technology.Task111.Shanghai2.precedent3.economy4.the United States5.low-cost6.opportunities7.insurance8.understandTask121.Walking into the offices in companypared with the successes made before3.Those that choose not to play in the competition4.It wasn’t until the time when he recognized her5.is to take the time when earning the biggest moneyTask131.B2.B3.B4.A5.ATask141.pressure2.surplus;deficit3.barriers4.economic recovery5.contribute toTask161.D2.A3.D4.C5.C6.A7.C8.C9.B10.BTask171.had left2.had finished3.had studied4.had stopped5.didn't read6.was7.came;had learned8.hadn't seen9.had gone10.had comeTask18Seminar Evaluation FormFirst welcome to our seminar!In order to improve our future work of holding this kind of event,please fill in this evaluation form.Thank you for your cooperation!Name:__________________Institute:_______________________________________-Number of participants:___________________________1.What do you think of this seminar？2.What do you think of the venue？3.What do you think of the meeting environment？4.What do you think of the schedule？5.How do you evaluate the keynote speakers?Please comment indetails.6.What do you think of the services at the meeting？7.Your other suggestions and advice:Thank you once again for your support!Task19业余生活调查表对800位25岁以上的人士进行了调查，了解他们在下班后通常做些什么，收集到的数据如下：看电视或读报纸：55%做家务：10%上夜校接受继续教育：8%外出（会朋友或看父母，去酒吧，购物，去唱歌等等）：6%上网冲浪（打游戏，聊天，浏览新闻等）：9%工作或学习：5%听音乐：2%Unit2Team BuildingTask11.have worked2.individual abilities3.among the groupmunication skills5.within the group6.the current problems7.is the keypleting each task9.contribute here10.sort ofTask21.F2.T3.F4.T5.FTask51.a very hard time2.drives me crazy3.have been assigned4.your mind5I feel like 6.being serious7.acting like that8.finally done9.together as a team10.good partnerTask61.Liz doesn’t get along with her co-worker Beth.2.Because Liz thinks Beth is always telling her what to do,Liz thinks Beth acts as if she is the boss and it drives her crazy.3.Richie suggests her to tell how her feel to Beth.4.Liz said she doesn’t like the way Beth talk to her.Sometimes she feels like she is very bossy.5.They become good partners and great friends.Task91.A2.A3.C4.B5.CTask101.Because appraisal,performance management,and goal setting systems most frequently focus on individual goals and progress, promotions and additional authority are also bestowed on individuals, not on team building.2.Employee empowerment increases loyalty and fosters ownership.3.Such as Clear Expectations;Culture;Commitment;Competence; Charter;Control;Collaboration;Communication;Creative Innovation; Cultural Change.4.They should do in three ways:First,they need to show constancy of purpose in supporting individuals and teams with the resources of people,time and money.Second,the work of the team needs to receive sufficient emphasis asa priority in terms of the time,discussion,attention and interestdirected its way by executive leaders.Finally,the critical component in continuing organizational support for the importance of the accomplishment of clear performance expectations is your reward and recognition system.5.Firstly,before an organization can change its culture,it must first understand the current culture,or the way things are now. Secondly,once you understand your current organizational culture, your organization must then decide where it wants to go.Define its strategic direction.And decide what the organizational culture should look like to support success.Finally,the individuals in the organization must decide to change their behavior to create the desired organizational culture.This is the hardest step in culture change.Task111.effective2.foster3.d ifficult/uphill4.empower5.involve6.107.disillusionment8.potentialTask121.foster students'innovation ability2.should be a priority in your career3.attain our goal4.must make sure that5.accountable for the resultsTask131.A2.B3.A4.C5.CTask141.challenging2.gauge3.veer4.a public position5.muffins activitiesTask161.A2.C3.D4.A5.B6.B7.A8.D9.B10.CTask171.Will you have known Kevin for10years next month?2.By the end of this year,I will have saved enough money for a holiday.3.I have been studying here for three years by the summer after next year.4.I hope her health will have improved greatly by the time we come back next year.5.I suppose by the time I come back in ten years’time all these old houses will have been pulled down.6.I hope that they will have repaired the road by the time we come back.7.I expect you will have changed your mind by tomorrow.8.The conference will have lasted a full week by the time it ends.9.You will have been in Shanghai by this time tomorrow.10.She will have finished the project by this time next Monday.Task181.滴滴香浓，意犹未尽。
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)
in your organization
● Clarify the plan for the coming year
● Consider
a) the _______________
b) the size
c) your _______________
d) the opportunities
2. Consider your brand architecture.
growth. 1. Set clear objectives for your company and align the brand
goals.
Define what role the brand will play in reaching following goals
● Hold a strategic meeting with
Group Work
Work in groups to think of other examples of famous brand names that are translated into Chinese according to the two different ways mentioned above, and then briefly describe their target customers.
商务英语中级第四章abrandpower优质PPT
• Speaking: What would be the advantages and disadvantage of buying all of these financial products from the same providers ?
Phrases and expressions
• 塞恩斯伯里开办的银行是怎样把人们从传统的银行中 吸引过来的？这里的High Street是英国英语，指市镇商 业区的大街。The high street banks 是指传统的银行。
• ． Quite simple by offering value for money and excellent customer service standards. 很简单，通过提高资金效益 以及提供优质的客户服务方法。这里的value for money 是指物有所值的程度。
绝大部分营销是商店里边进行的。
convenienhcea/cvonevencieontnfidence in the reliability of the product
信赖产品的
可靠性 Siemens
good quality 良好的质量
BEC商务英语中级课件
Input And Tasks In Listening
Input • 3 short telephone conversations (p14) • 2 sets of 5 short monologues (p14) • A long conversation or monologue (3-4 minutes) (p48) Task • Gap-filling (words and numbers) • Match monologues with topics/places etc. • Multiple-choice comprehension questions
What is involved in Business English?
• English language • Business communication skills • Business vocabulary (jargon) • Cultures
How can we learn Business English well?
Writing Test (45 minutes)
Part Input Task
1
Instructions
Writing an e-mail, short memo or note (40-50 words)
2
Letter, memo Writing a letter, short or note report or proposal (120140words)
BEC Certificate
Why do people take BEC Certificate ? • opens the door to better career prospects and a better future • paves the way to higher education overseas
《BEC中级商务英语》课件
2 最后的思考
分享对商务英语学习的最 后思考。
3 课程评价和反馈
收集学员对课程的评价和 反馈。
解释为什么学习BEC对职业发展至关重要。
4 课程目标
说明本课程旨在达到的学习成果。
二、商务沟通技巧
口头沟通
探讨有效的口语沟通技巧和倾听技巧。
非语言沟通
讨论身体语言和形象塑造的重要性。
三、商务写作技巧
结构和风格
介绍商务写作的结构和风格。
正式 vs 非正式
比较正式和非正式商务文档的特点。
电子邮件、备忘录、信函、报告
说明各种商务文档的特点和写作技巧。
四、商务词汇
商务沟通术语 行业专业词汇 实用短语和表达
介绍与商务沟通相关的词汇和术语。 探讨与不同行业相关的专业词汇。 提供实用的商务短语和表达。
五、谈判技巧
准备和规划
介绍谈判前的准备和规划。
倾听和提问技巧
讨论有效的倾听和提问技巧。
说服和妥协
解释在谈判中如何说服他人并达 成妥协。
六、跨文化意识
1
跨文化沟通
探讨在跨文化环境中进行沟通的技巧。
2
文化特定行为和礼仪
介绍不同文化中的行为和礼仪。
3
适应不同文化
提供适应不同文化的方法和建议。
七、商业道德
沟通中的道德
讨论沟通中的道德问题和准则。
道德决策
介绍道德决策的原则和过程。
企业社会责任
探讨企业在社会上的责任。
八、职业发展
面试技巧
《BEC中级商务英语》 PPT课件
本课程介绍了BEC中级商务英语的定义、重要性、目标受众以及课程目标。通 过丰富的内容和互动的学习方式，帮助学员提升商务英语能力。
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)
《商务英语综合教程》（中级）
Unit 4 Branding
A. orming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
A. Brainstorming
Please match the brands on the left column with the corresponding Chinese names on the right column.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
As businesses grow, we work hard ● to ensure_______________ ● to focus on_______________ ● to do our brand in a rush under tight deadlines. Thus we begin losing_______________ There are five steps to structure (or restructure) your brand for
商务英语综合教程.完整版PPT资料
British English
[ka:]
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ] British English ['dɪkʃ(ə)n(ə)rɪ] [lə'bɒrə,t(ə)rɪ]
['nesəs(ə)rɪlɪ] [prɪ'pærət(ə)rɪ] ['sekrɪt(ə)rɪ]
American English
• spelling • pronunciation • vocabulary • grammar
Spelling
• programme • catalogue • honour • theatre • offense • recognise • rogram • catalog • honor • theater • offence • recognize • marvelous • reflection
[kar]
[dɔr] ['pɑrti] [bɔrd] ['mɔrnɪŋ] American English ['dɪkʃə'nɛri] ['læbrə'tɔri] [,nɛsə'sɛrəli] [prɪ'pærətɔri] ['sɛkrətɛrɪ]
fertile fragile hostile missile
The judge ordered that the money be returned at once.
British English
American English
The team are excited.
The team is excited.
The government are announcing an The government is announcing an
商务英语BEC中级口试综合指导15页PPT
41、俯仰终宇宙，不乐复何如。 42、夏日长抱饥，寒夜无被眠。 43、不戚戚于贫贱，不汲汲时 当勉励 ，岁月 不待人 。
谢谢你的阅读
❖ 知识就是财富 ❖ 丰富你的人生
71、既然我已经踏上这条道路，那么，任何东西都不应妨碍我沿着这条路走下去。——康德 72、家庭成为快乐的种子在外也不致成为障碍物但在旅行之际却是夜间的伴侣。——西塞罗 73、坚持意志伟大的事业需要始终不渝的精神。——伏尔泰 74、路漫漫其修道远，吾将上下而求索。——屈原 75、内外相应，言行相称。——韩非
《BEC中级unit》课件
口语部分
1 考试重点
口语总分和语音语调的准确度。
2 技巧训练内容
自我介绍、话题对话、小组讨论、口头报告等。
3 考试注意事项
提前准备、复习、模拟，注意语音语调、流畅度和表达效果。
模拟考试练习
1
目的和意义
模拟考试可以提前体验考试氛围，检测
流程和步骤
2
自己的学习效果和考试准备。
分为听力、阅读、写作和口语部分，注
意时间分配和答题顺序。
3
总结和评估
反思自己的考试技巧和策略，查漏考试重点
回顾BEC中级的考试内容和考试 重点，重点强调它的实用性和 职业发展的必需性。
学习策略和建议
分享学习方法和心得，如何更 好地掌握和运用商务英语知识， 提高工作效率和职业竞争力。
鼓励学生努力学习
考试重点
理解和评价商务文本，抓住具体 信息和主要观点。
技能训练内容
商务邮件、商务简报、广告、公 告和声明等。
考试注意事项
注意标点符号，把握文章脉络和 主旨，提高阅读速度和准确度。
写作部分
考试重点 技巧训练内容 考试注意事项
写作能力和素材的掌握。
商务信函、报告写作、建议书等。
合理运用词汇和语法，提前规划、审题、列提纲， 注意格式和结构。
提高学习积极性和自我学习能 力，不断跟进行业动态和知识 更新，取得优异的成绩。
BEC中级unit PPT课件
介绍BEC中级考试的相关内容和该PPT教学的目标，解释为什么该考试很重要。
听力部分
考试重点
理解干扰信息，听出隐含意思，掌握听力策略。
技能训练内容
短对话听力、长对话和讲座听力、广播新闻听力、任务型听写。
考试注意事项
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
II. Teaching focus:
To learn and practice howironment III. Teaching difficulty To listen for gist and specific information
VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes IV. Teaching procedure:
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)
Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)
Step13. Summary. Step14. Assignments: To learn the new words and expressions in the two conversations; To review how to talk about business environment.
Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. In your opinion, what requirements should good business environment meet? List them out as many as possible. 2. If you are going to start your own business after graduation, which place will you choose? Why?
Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
Unit 1 Business Environment
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
I. Teaching objectives Ss are expected to learn to: listen for specific information about the business environment in Binjiang; listen for specific information to fill in the gaps in the conversations; retell the main points heard; role-play and practice talking about business environment.