教学课件 实用商务英语写作(第二版)
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商务英语写作第2版课件 Unit 1
Unit 1 An Overview of Business Letter Writing
商务英语写作
Functions & Essential Qualities of Business Writing
Objectives:
• To give a brief introduction to functions & essential qualities of business writing
Negatives
Disappointed: We hope
you won’t be dissatisfied
Indirect: Please do not
be late in submitting
Decisive: We can not
comply with
Critical: Because of the
• We are pleased to offer
you a favor …
• We find both the price
and quality of your products satisfactory.
Positives
vs
✓ Confident: We are sure
you will be satisfied
are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
Conventional vs Business Jargon
商务英语写作
Functions & Essential Qualities of Business Writing
Objectives:
• To give a brief introduction to functions & essential qualities of business writing
Negatives
Disappointed: We hope
you won’t be dissatisfied
Indirect: Please do not
be late in submitting
Decisive: We can not
comply with
Critical: Because of the
• We are pleased to offer
you a favor …
• We find both the price
and quality of your products satisfactory.
Positives
vs
✓ Confident: We are sure
you will be satisfied
are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.
Conventional vs Business Jargon
商务英语写作(第二版)PPT Section 7.18 代理事宜Agency
2. What are the differences between a sole agent and a general agent?
In general, there are two types of agents – sole agent and general agent. A sole agent is a contract agent who represents a single company while a general agent is an independent agent who represents more than one company. When we say sole agent, it indicates that the client has appointed only one agent to act on their behalf in the selling of the property. Appointment of a sole agent does not restrict the client from selling the property privately themselves, providing there is no other agent involved. And if we say general agent, we mean that an independent agent represents at least two companies and serves clients by searching the market for the most advantageous price. The agent’s commission is a percentage of the sales value paid and includes a fee for servicing the principal.
商务英语写作ⅱ教学课件
Starting with a clear introduction and ending with a conclusion or summary is important for constructing business writing
Beginnings and endings
Organizing ideas into paragraphs that are coherent and logically ordered is crucial for making writing easy to follow
Grading: Grade students' writing assignments based on criteria such as accuracy, clarity, consistency, and professionalism Provide clear feedback on how they can improve their grades through better writing techniques and language use
Business English Writing Practice
03
Letters and emails: Letters and emails are the most common types of business writing, used for communication with customers, suppliers, and business partners They should be clear, concise, and professional
Teaching courseware for Business English Writing I
Beginnings and endings
Organizing ideas into paragraphs that are coherent and logically ordered is crucial for making writing easy to follow
Grading: Grade students' writing assignments based on criteria such as accuracy, clarity, consistency, and professionalism Provide clear feedback on how they can improve their grades through better writing techniques and language use
Business English Writing Practice
03
Letters and emails: Letters and emails are the most common types of business writing, used for communication with customers, suppliers, and business partners They should be clear, concise, and professional
Teaching courseware for Business English Writing I
实用商务英语写作第二版教学课件UnitTask
同学们需要培养自主学习的能 力，通过自我评估和反思，不 断调整自己的学习方法和策略 ，提高学习效果和学习动力。
拓宽视野和提高综 合素质
同学们需要关注国际商务动态 和跨文化交流，了解当今社会 的发展趋势和未来走向，提高 自己的综合素质和社会责任感 。
THANKS
原则
正式原则是指在写作过程中使用正式的语言和文体，避免口语化和非正式的用语；礼貌原则是指在写作过程中 注重礼貌的表达方式，尊重对方的感受和利益；准确原则是指在写作过程中确保信息的准确性和可信度，避免 歧义和误解；清晰原则是指在写作过程中条理清晰，逻辑严密，使读者易于理解和接受。
商务英语写作的基本技巧
培养跨文化商务意识
课程将介绍中西方文化背景下的商务 礼仪和惯例，帮助同学们了解不同文 化之间的差异，避免在商务交流中产 生误解和不必要的麻烦。
提高写作水平
通过大量的写作练习和实践，同学们 将不断提高自己的英文写作水平，熟 悉商务英语写作的规范和要求。
商务英语写作的未来发展趋势
全球化趋势
数字化和信息化趋势
实用商务英语写作第二版教学课件 UnitTask
xx年xx月xx日
目 录
• 商务英语写作的基础知识 • 商务英语写作的常见文种及格式 • 商务英语写作的技巧及实例分析 • 商务英语写作的礼仪及文化差异 • 商务英语写作的实战技巧及案例分享 • 课程总结与展望
01
商务英语写作的基础知识
商务英语写作的定义与重要性
个性化和专业化趋势
随着全球化进程的不断加速，商务英 语写作将在国际交流中发挥更加重要 的作用。同学们需要关注全球化趋势 ，了解不同国家和地区的文化背景和 商务惯例。
现代信息技术的发展为商务英语写作 提供了更多的机会和平台。同学们需 要掌握相关的信息技术和工具，如电 子邮件、即时通讯工具、在线会议等 ，以便更好地适应数字化和信息化趋 势。
商务英语写作第2版课件(董晓波主编) (13)[11页]
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A. 1. discovered 2. complete 3. colleagues
4. collecting 5. stolen 6. sincerest
7. iund
9. recovered
10. charge
B. 1. embarrassed 2. checking 3. dashing
caused to you by the error. 4. Here is my deepest apology for forgetting
the appointment we had made. 5. I would like to express my apologies for not being
without argument or waffling
Guidelines for Writing(1)
Write as soon as possible Give some explanations for what happened Offer your apology in the beginning Focus on actions to rectify the situation Use considerate and respectful tone
Advantages of writing an apology letter • take the writer’s time composing his/her
thoughts • take the receiver’s time considering the
message and deciding how to respond • permit the receiverto accept the apology
商务英语写作第2版课件(董晓波主编) (7)[12页]
![商务英语写作第2版课件(董晓波主编) (7)[12页]](https://img.taocdn.com/s3/m/3c961f33102de2bd97058887.png)
5. There is a discrepancy between the packing list of case No. 26 and your invoice: 3 dozen Tea Sets are correctly entered on the invoice but there were only 2 dozen in the case.
6. You have evidently sent us the wrong goods, and,
as we are in urgent need of the Shirts that we order, this error is inconvenient and annoying to us.
4. The report of the Guangzhou Commodity Inspection Bureau shows a difference of 20 tons between the actual landed weight and the invoiced weight.
Useful Expressions
7. merchandise
8. preference
9. inconvenience
10. attention
Practice 2
Dear Sir, After carefully examining the curtain materials supplied to our order of 20th February, we must express surprise and disappointment at their quality. They certainly do not match the samples you sent us. Some of them are so poor that we can't help feeling there must have some mistakes in making up the order. The materials are quite unsuited to the needs of our customers and we have no choice but ask you to take them back and replace them by materials of the quality ordered. If this is not possible, then I am afraid we shall have to ask you to cancel our order. We have no wish to embarrass you and hope you can replace the materials. We are prepared to allow the stated time for delivery to run from the date you confirm so that you can supply the materials we need. Yours faithfully,
6. You have evidently sent us the wrong goods, and,
as we are in urgent need of the Shirts that we order, this error is inconvenient and annoying to us.
4. The report of the Guangzhou Commodity Inspection Bureau shows a difference of 20 tons between the actual landed weight and the invoiced weight.
Useful Expressions
7. merchandise
8. preference
9. inconvenience
10. attention
Practice 2
Dear Sir, After carefully examining the curtain materials supplied to our order of 20th February, we must express surprise and disappointment at their quality. They certainly do not match the samples you sent us. Some of them are so poor that we can't help feeling there must have some mistakes in making up the order. The materials are quite unsuited to the needs of our customers and we have no choice but ask you to take them back and replace them by materials of the quality ordered. If this is not possible, then I am afraid we shall have to ask you to cancel our order. We have no wish to embarrass you and hope you can replace the materials. We are prepared to allow the stated time for delivery to run from the date you confirm so that you can supply the materials we need. Yours faithfully,
商务英语写作第2版课件(董晓波主编) (4)[14页]
![商务英语写作第2版课件(董晓波主编) (4)[14页]](https://img.taocdn.com/s3/m/6765d2dfb52acfc788ebc987.png)
July 25,2009
5
Guidelines for Writing
1. An attractive, suitable heading 2. The signature and designation of the
person writing the notice 3. The date of issue 4. Other relevant details pertaining to
7
Useful Expressions
5. We are pleased to inform you that our Board of Directors has appointed Mr. Paul Smith as the director of our company. 6. Feng Hua Import & Export Coporation is pleased to announce its establishment. We shall be in operation from August 8, 2006. 7. Mapple Fashion Co., Ltd is pleased to announce the appointment of Tony White as our CEO. 8. All the department managers are requested to attend a seminar in the company conference room on Monday, March 18, at 9:00 a. m.
All department managers are requested to meet in the company conference room on Saturday, August 10, at 2 : 00 p. m. to discuss problems of international exchanges.
5
Guidelines for Writing
1. An attractive, suitable heading 2. The signature and designation of the
person writing the notice 3. The date of issue 4. Other relevant details pertaining to
7
Useful Expressions
5. We are pleased to inform you that our Board of Directors has appointed Mr. Paul Smith as the director of our company. 6. Feng Hua Import & Export Coporation is pleased to announce its establishment. We shall be in operation from August 8, 2006. 7. Mapple Fashion Co., Ltd is pleased to announce the appointment of Tony White as our CEO. 8. All the department managers are requested to attend a seminar in the company conference room on Monday, March 18, at 9:00 a. m.
All department managers are requested to meet in the company conference room on Saturday, August 10, at 2 : 00 p. m. to discuss problems of international exchanges.
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The Layout of the Application Letter (cont.)
Body
Complimentary close (Your truly/ faithfully/ sincerely/ cordially)
Signature
Enclosure(s)
Your AL may determine whether or not you will be employed, therefore it must be written to help you make the best possible impression. The letter is successful if an interview is granted.
1
Question to ponder:
双击输入要点
What points do we need to include in an application letter for a job?
Questions Often Asked By the Employer
An employer will probably pose these questions:
This course is designed to help you learn and apply the principles of written communication in business and professional contexts.
Practical
BUSINESS
writing
The Layout of the Application Letter (cont.)
Date
• 5 January 2017 5 (th) (of) January (,) 2017
• March 1, 2017 March (the) 1 (st), 2017
The Layout of the Application Letter (cont.)
Think about: Resumes Emails Fax, etc.
What do people usually do when they apply for jobs?
• a letter of application • a resume enclosed
Module 1 Job Application Task 1 Job Application Letter
Briefingasic structure of application letters
双击输入要点
Know how to write effective
application letters
Produce your own application letters
Employer Contact Details
Mr. Li Ming Manager of Human Resources Allen Investment Company No.169 East Huanshi Road Guangzhou, P.R. China, 510071
The Layout of the Application Letter (cont.)
The Layout of the Application Letter
Heading (Applicant’s contact details)
Wang Hua No.41 West Lujing Road / No.41 Lujing Rd. (W) Guangzhou, P.R. China, 510091 (020) 83481415 wanghua@
• Why is the applicant writing to me of all people? • Do I need what s/he has to offer? • What makes him/her stand out?
Procedures For Writing a Letter of Application
What Is Application Letter
• Or cover letters, are used by job
1seekers to introduce themselves and inform an employer of their availability and desire to双击b输e入e要m点 ployed. • The letter should be simple and terse in style.
Salutation
Dear Mr/ Mrs/ Miss/ Ms. Last name（知道收信人姓 名及性别） Dear Sir 或 Dear Madam（写给有具体职衔的人，或 Dear Human Resources Manager） Dear Sir or Madam（写给有具体职衔但不知其性别 的人）
Lectured by Shaoting Li , Guangzhou Open University
YOUR CAREER
List three careers you could see yourself having in the future. For each of the careers you listed, list the ways in which you will use writing for that career.
• Begin the letter with selected words to get the reader’s attention and name the position for which you’re applying • Present the information that qualifies you to do the work • Drive for the appropriate action in the close