管理学专业英语教程上册课件 (11)[25页]
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
❖ Multifaceted & multidimensional
❖ Creativity involves distinct kinds of thinking and habits.
❖ The creative ethos pervades everything from our workplace culture to our values and communities. ※Reshaping our very identities — Economic & social actors ※Reflecting norms and values — Nurture creativity & reinforce the role
The Creative Ethos
管理学专业英语教材
Fudan University
LOGO
Outlines ——The Creative Ethos
1
The underlying spirit of our age
2
Creativity is essential
3
Human creativity
Interaction Associations
Neighborhoods
Work
environments
FudaLnOGO
Creativity
Lifestyles
The biggest issue at stake
❖The ongoing tension between creativity and organization.
FudaLnOGO
Creativity is essential
❖ Ingrained features of our economic life
※New structures for systematically eliciting and an applying creativity
e.g.
•
4
The biggest issue at stake
5
Creativity VS Organizations
ቤተ መጻሕፍቲ ባይዱ
6 The new creative economic system
FudaLnOGO
Outlines ——Creativity VS Organizations
1
Different forms of creative people
Large-scale funding for basic research
•
An extensive system of venture capital
•
A broad milieu for harnessing artistic & cultural
creativity
FudaLnOGO
Human creativity
• Where I grew up, we were conditioned to play the roles that we were dealt. We were not encouraged to create and build our visions, but rather to fit into the visions of a select few. I like to say that we were “institutionalized” individuals—because institutions defined our lives.
❖Human creativity as the defining feature of economic life
❖Creativity has come to be valued
❖Our lives and society resonated with a creative ethos
FudaLnOGO
The underlying spirit of our age
Creativity has come to be valued
New technologies
New industries
Creativity
FudaLnOGO
Other good economic
things
New wealth
Creativity is essential
❖ One might argue
Massive division of labor
Concentration of assets
Creative developments
“cooking in quantity” business methods
Economies of scale
Vertical integration
❖The big advances in standard of living
❖The big competitive advantages in the marketplace
❖“Better recipes, not just more cooking.”
FudaLnOGO
Creativity is essential
2 Desire for Organizations and environments
3 The downside of division of labor
4
The inherent tug-of-war
5
FudaLnOGO
Fundamental tension
The underlying spirit of our age
• Capitalism’s great strength had long been the “function of entrepreneurs” who “revolutionize the pattern of production.”
—Capitalism, Socialism and Democracy ※ An interview in 2000:
FudaLnOGO
The biggest issue at stake
❖ Experts’ Prediction ※ Joseph Schumpeter:
• Called attention to the chilling effect of large organizations on creativity
FudaLnOGO
Human creativity
❖ Creativity requires a supportive environment that provides a broad array of social and cultural as well as economic stimuli.
❖ Creativity involves distinct kinds of thinking and habits.
❖ The creative ethos pervades everything from our workplace culture to our values and communities. ※Reshaping our very identities — Economic & social actors ※Reflecting norms and values — Nurture creativity & reinforce the role
The Creative Ethos
管理学专业英语教材
Fudan University
LOGO
Outlines ——The Creative Ethos
1
The underlying spirit of our age
2
Creativity is essential
3
Human creativity
Interaction Associations
Neighborhoods
Work
environments
FudaLnOGO
Creativity
Lifestyles
The biggest issue at stake
❖The ongoing tension between creativity and organization.
FudaLnOGO
Creativity is essential
❖ Ingrained features of our economic life
※New structures for systematically eliciting and an applying creativity
e.g.
•
4
The biggest issue at stake
5
Creativity VS Organizations
ቤተ መጻሕፍቲ ባይዱ
6 The new creative economic system
FudaLnOGO
Outlines ——Creativity VS Organizations
1
Different forms of creative people
Large-scale funding for basic research
•
An extensive system of venture capital
•
A broad milieu for harnessing artistic & cultural
creativity
FudaLnOGO
Human creativity
• Where I grew up, we were conditioned to play the roles that we were dealt. We were not encouraged to create and build our visions, but rather to fit into the visions of a select few. I like to say that we were “institutionalized” individuals—because institutions defined our lives.
❖Human creativity as the defining feature of economic life
❖Creativity has come to be valued
❖Our lives and society resonated with a creative ethos
FudaLnOGO
The underlying spirit of our age
Creativity has come to be valued
New technologies
New industries
Creativity
FudaLnOGO
Other good economic
things
New wealth
Creativity is essential
❖ One might argue
Massive division of labor
Concentration of assets
Creative developments
“cooking in quantity” business methods
Economies of scale
Vertical integration
❖The big advances in standard of living
❖The big competitive advantages in the marketplace
❖“Better recipes, not just more cooking.”
FudaLnOGO
Creativity is essential
2 Desire for Organizations and environments
3 The downside of division of labor
4
The inherent tug-of-war
5
FudaLnOGO
Fundamental tension
The underlying spirit of our age
• Capitalism’s great strength had long been the “function of entrepreneurs” who “revolutionize the pattern of production.”
—Capitalism, Socialism and Democracy ※ An interview in 2000:
FudaLnOGO
The biggest issue at stake
❖ Experts’ Prediction ※ Joseph Schumpeter:
• Called attention to the chilling effect of large organizations on creativity
FudaLnOGO
Human creativity
❖ Creativity requires a supportive environment that provides a broad array of social and cultural as well as economic stimuli.