农业电视节目发展

摘要

Abstract

我国是一个农业大国，农业是国民经济的基础。如何发展农业，顺利实现农业的现代化是国家经济工作的重中之重。

As a large agriculture country, China’s agriculture has always been the foundation of its national economy. The methods of developong agriculture and the smooth realization of the modernization of agriculture is the national econom y’s priority.

目前我国整体电视节目竞争激烈，一方面是商业性和娱乐性节目大行其道，农业节目的发展明显滞后，另一方面服务“三农”是我国的重要国策，广大农民对农业节目有着迫切需求。农业频道存在着巨大的发展空间。如何解决两方的夹击形成的矛盾，这是一个值得深入研究的课题。

At present the commercial and recreational TV programs dominated others during China's fierce program competition overall. And agricultural TV programs demonstrably were lagged behind the development of the other services. On the other hand, The Three Rural Issues, or San Nong (simplified Chinese: 三农; pinyin: sān nóng), functionedas one of China's major national policies, accurately against the stringent demands from peasant masses, thereby there must be a vast development space for agricultural channels. For this reason how to solve the contradiction between two fires is a topic worthy of further study.

本文结合我国农业电视节目概括，特别是地方电视在农业节目的现状展开分析。以洪湖电视台《水乡农事》栏目为范例，针对其发展中遭遇的“瓶颈”，阐释成功的原因，探讨解决问题的途径，并提出具体建议，以期对农业电视节目发展起到一定的促进作用。

Combined with the summarization of China’s agricultural TV programs especially the status analysis of local TV programs and based on the TV column Farming of River-Land (simplified Chinese: 水乡农事; pinyin: shuǐ xiāng nón g shì) from Honghu TV station, this paper aiming at bottleneck and exploring the solution during development, expatiating the cause of the success and presenting concrete recommendations in hope of playing a certain stimulative part upon the development of agricultural TV programs.

关键词:农业电视节目《水乡农事》地方电视台栏目特色

Keywords: agricultural TV program Farming of River-Land

local TV station columns characteristics