大学体验英语2第三版unit3
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Can you appreciate the public service messages they are promoting?
Reference:
Yes, of course. For example, I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only
did I myself do so, I also asked other people to follow the advice.
Βιβλιοθήκη Baidu
2. Please give one or two examples of advertising slogans of
public service.
Reference:
Here are some examples: “Smoking is dangerous for people’s health.” “For the safety of your family and yourself, drive carefully.”
3. Do you think public service campaigns are necessary? Explain.
Reference:
Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Since the Crash Test Dummies, Vince and Larry, were introduced to the American public in 1985, safety belt usage has increased from 21% to 70%, saving an estimated 75,000 lives.
Since the Ad Council began its “Friends Don’t Let Friends Drive Drunk” campaign, 70% of Americans have tried to stop someone from driving drunk. In 1998, America experienced the lowest number of alcohol-related fatalities (15,935) since the U.S. Department of Transportation began maintaining these records. The tagline is the most recognized anti-drinking and driving slogan in America.
The United Negro College Fund has been reminding Americans that “A Mind Is a Terrible Thing to Waste,” since 1972. UNCF has raised over $1.4 billion, and helped more than 300,000 minority students graduate college.
Read About It
• Language Points • Content Awareness • Language Focus • Reading Skills Practice
The Ad Council at a Glance
You may not immediately know us by name, but you do know us. For 59 years, the Ad Council has created timely and compelling public service messages for our nation. Our slogans and characters are more than memorable ― they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Council’s messages to make lasting and positive social change:
Unit 3
Return to Menu
Passage A Passage B
Passage A
• Think About It • Read About It
Before reading Passage A, describe the following pictures .
1. Have you ever read any English public service advertisements?
Smokey Bear and his famous words of wisdom, “Only You Can Prevent Forest Fires,” are recognized by 95% of adults and 77% of children. Launched in 1944, the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.
Reference:
Yes, of course. For example, I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling. Not only
did I myself do so, I also asked other people to follow the advice.
Βιβλιοθήκη Baidu
2. Please give one or two examples of advertising slogans of
public service.
Reference:
Here are some examples: “Smoking is dangerous for people’s health.” “For the safety of your family and yourself, drive carefully.”
3. Do you think public service campaigns are necessary? Explain.
Reference:
Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Since the Crash Test Dummies, Vince and Larry, were introduced to the American public in 1985, safety belt usage has increased from 21% to 70%, saving an estimated 75,000 lives.
Since the Ad Council began its “Friends Don’t Let Friends Drive Drunk” campaign, 70% of Americans have tried to stop someone from driving drunk. In 1998, America experienced the lowest number of alcohol-related fatalities (15,935) since the U.S. Department of Transportation began maintaining these records. The tagline is the most recognized anti-drinking and driving slogan in America.
The United Negro College Fund has been reminding Americans that “A Mind Is a Terrible Thing to Waste,” since 1972. UNCF has raised over $1.4 billion, and helped more than 300,000 minority students graduate college.
Read About It
• Language Points • Content Awareness • Language Focus • Reading Skills Practice
The Ad Council at a Glance
You may not immediately know us by name, but you do know us. For 59 years, the Ad Council has created timely and compelling public service messages for our nation. Our slogans and characters are more than memorable ― they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Council’s messages to make lasting and positive social change:
Unit 3
Return to Menu
Passage A Passage B
Passage A
• Think About It • Read About It
Before reading Passage A, describe the following pictures .
1. Have you ever read any English public service advertisements?
Smokey Bear and his famous words of wisdom, “Only You Can Prevent Forest Fires,” are recognized by 95% of adults and 77% of children. Launched in 1944, the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.