电子商务自营物流分析-以京东商城为例

摘要

21 世纪，电子商务企业快速的发展，逐渐的渗透到了我国的各个行业，2008年我国电子商务的B2B市场交易的规模达到了2.96万亿元，并且这些数据也会大幅的上涨，在电子商务快速发展的同时对物流也提出新的要求：信息化、智能化以及柔性化。但是，我国的物流业因为本身起步较低，发展较晚，整体比较落后，俨然已成为了制约我国电子商务顺利发展的重要瓶颈。因此在电子商务的主体在物流的决策中，物流的模式选择是应该首要考虑的且也是尤其重要的。

本文针对目前国内外学者对于电子商务自营物流的研究的现状。首先通过查阅相关方面的书籍资料，对自营物流、第三方物流、物流联盟三种物流的模式进行了分析比较。其次是通过对自营物流的分析比较，基于SWOT的理论，结合京东商城的自营物流发展的优势与劣势、机会与威胁进行分析研究。最后，对京东商城物流策略选择与应用的对策建议进而提出电子商务自营物流又快又好发展的美好前景。

关键词：电子商务；物流模式；京东；SWOT分析

Abstract

21st century, the rapid development of e-commerce enterprises,gradually penetrated into the country 's various industries, in 2008 the scale of China 's B2B e-commerce market transactions reached 2.96 trillion yuan,and these data will rise sharply in the e-commerce quickly the development of the logistics are put forward new requirements: information, intelligence and flexibility.However,because of China's logistics industry itself started low, late development,the overall relatively backward, seems to have become a major bottleneck to restrict the smooth development of China's e-commerce.Therefore, the main decision-making in the logistics of e-commerce,the mode selection logistics should be the primary consideration , and also particularly important .

In this paper,,the current status of e-commerce for import and domestic and foreign scholars logistics research. Firstly, access to relevant books information on self-logistics , third party logistics, logistics alliance three streams patterns are analyzed and compared . Followed by analysis and comparison of self-logistics -based SWOT theory, combined with the development of self-logistics Jingdong Mall 's strengths and weaknesses, opportunities and threats analysis. Finally, Jingdong Mall Logistics Strategies and countermeasures applications proposal puts forward a better self-logistics faster and better prospects for the development of e-commerce .

Keywords: e-commerce; logistics; Jingdong; SWOT analysis

目录

1 绪论 (4)

1.1 背景及意义 (4)

1.2 国内外研究现状及发展动态 (4)

1.3 研究方法 (5)

2 我国当前电子商务物流情况 (6)

2.1 国内的物流企业普遍系统效率较低，而运输成本较高 (6)

2.2 物流的基础设施配套性较差，技术及设备落后 (6)

2.3 相关法律和法规建设较落后，技术的标准体系有待完善 (6)

3 我国当前电子商务的物流模式研究分析 (6)

3.1企业的自营模式 (6)

3.1.1 优势分析 (6)

3.1.2 劣势分析 (7)

3.2第三方的物流模式 (7)

3.2.1 优势 (7)

3.2.2 劣势 (8)

3.3 物流联盟 (8)

3.3.1 优劣势的分析 (8)

4 京东商城的物流自营配送模式分析 (9)

4.1 京东商城自营的物流配送的模式 (9)

4.2 SWOT模型分析 (9)

4.2.1 优势分析 (9)

4.2.2 机遇分析 (10)

4.2.3 劣势分析 (10)

4.2.4 威胁分析 (10)

5 京东商城物流配送体系的发展策略 (10)

5.1 制定出一套合理的物流发展的规划 (10)

5.2 合理有效的安排旺季的货物配送 (10)

5.3 不求做大，只求做专 (11)

总结与展望 (12)

参考文献 (13)

致谢 (14)