Fried Sausage——北京小吃灌肠的广告目标介绍ppt英文版
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Fried Sausage
MEMBER: : 姚松 李晓彤 秦文博 韩雪成 莫日根
contents
1.intro 2.advertising goal 3.case
intro
1.What is fried sauage? a.price:excellent quality and reasonable price
b.taste:tender with a crispy crust c.ways to eat:water the garlic juice;use the toothpick to pick it up
advertising goal
1.goal's effect a.sell more food to the audience(sales) b.not fasion?NO!!!It's so fasion(atti) c.inform people more details to the audience(society)
2.goals in different phases a.creat a new brand;attract people to purchase! b.strengthen the impression c.make difference.
case
1.within 2 months,tell 5000 students who had ate before 2.Inform 2/3 of thewk.baidu.comaware people that the fried sauage is muchbetter in the taste and more quantity.it's sold only in our school 3.convice 2/3 of the informed people that the food is safe,delicious,decent 4.stimulate 2/3 of the convinced group to taste 5.motivate the desire group.
MEMBER: : 姚松 李晓彤 秦文博 韩雪成 莫日根
contents
1.intro 2.advertising goal 3.case
intro
1.What is fried sauage? a.price:excellent quality and reasonable price
b.taste:tender with a crispy crust c.ways to eat:water the garlic juice;use the toothpick to pick it up
advertising goal
1.goal's effect a.sell more food to the audience(sales) b.not fasion?NO!!!It's so fasion(atti) c.inform people more details to the audience(society)
2.goals in different phases a.creat a new brand;attract people to purchase! b.strengthen the impression c.make difference.
case
1.within 2 months,tell 5000 students who had ate before 2.Inform 2/3 of thewk.baidu.comaware people that the fried sauage is muchbetter in the taste and more quantity.it's sold only in our school 3.convice 2/3 of the informed people that the food is safe,delicious,decent 4.stimulate 2/3 of the convinced group to taste 5.motivate the desire group.