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步步高音乐手机
Music in Ads
Enjoy Coca-Cola. (Coca-Cola)
Just Do It.
Impressive TV ads 脑白金 KFC
KFC
WE DO CHICKEN RIGHT.
我们要维护鸡权。
人有human right,为什么鸡就 没有chicken right呢?鸡有鸡 权,鸡是我们的朋友,我们不 能杀鸡。 因此就意味着KFC鼓励人们吃素食:肯德 基要改行啦!
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 这就是爱 我 i我
I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love III
让我们做得更好。(飞利浦电子)
Obey your thirst. 服从你的渴望。(雪碧 )
Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste)
健康笑容来自佳洁士。(佳洁士牙膏) Time is what you make of it (Swatch) 天长地久。(斯沃奇手表) Start Ahead.(Rejoice) 成功之路,从头开始。(飘柔) Impossible made possible. 使不可能变为可能。(佳能打印机)
Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯”。(英特尔 奔腾) Every time a good time .
更多选择,更多欢乐
Public Ads
Good to the last drop. 滴滴香浓,意犹未尽。
Nestle ice cream
Take time to indulge. 尽情享受吧.
Make yourself heard.(Ericsson) 理解就是沟通。(爱立信) Good to the last drop. 滴滴香浓,意犹未尽。 (麦斯威尔咖啡)
Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as--A diamond lasts forever.(De Bierres) Poetry in motion, dancing 钻石恒久远,一颗永流传.(戴尔比斯 ) me. close to To me, the past is black and 动态的诗 white, ,向我舞近.(丰田汽车) but the future is always color. 对我而言,过去平淡无奇;而未来,却 多姿多彩.(轩尼诗酒)
To gain profits by taking money from the consumers’ pockets
Which one do you prefer? Why?
Fra Baidu bibliotek
These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
WE DO CHICKEN RIGHT.
我们只做鸡的右边(把左边的鸡留 给麦当劳去做)
为什么只做右边?废话,当然 是右边的鸡质量好了。
此翻译绝了,不仅为自己打宣传广告,还把竞 争对手麦当劳给揭穿了。
WE DO CHICKEN RIGHT.
我们让鸡变成右撇子。 据科学研究,因左撇子的右大脑被 很 很好的开发,通常比常人更聪明。 而如今富有想象力的人们越来越感到人类 统治地球的危害性,时刻警惕着动物,尤 其是猩猩,猴子之类起来造反。
虽然小鸡的力量是如此之小,肯德基还是不辞 辛劳的把鸡变笨,以贡献一份微薄的力量给予 地球的和平。多伟大啊。
WE DO CHICKEN RIGHT.
我们专业做鸡肉 我们做鸡肉(的方法)是对的
Come to where the flavour is. Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机) Let’s make things better.
本田就是一个家。
Home is where the Honda is.
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan. It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.
She offered to help. The news traveled fast. The doctor is not available. She is on vacation. He knew the craft of making furniture.
AADDC ABAAB