香奈儿品牌分析

Bold
Perfectionism
Ebullience
Excellent
Chanel to enhance their brand image through the clear brand concept
CHANEL brand extension
Since after the death of Chanel, since 1983 by the design genius Carle Lagerfeld succession Greatly improved Chanel dress of the original cut, make it conform to the
帽子
In 1910, Coco has opened a ladies' hat shop in Paris (millinery shop) in 1914, Coco has opened two boutiques, influenced the profound fashion brand Chanel officially born
Gabrillelle Chanel
Paris, France（1913) Paris, France： 135, Avenue Charles de Gaulle Paris, France 92200 33-8-00-31-28-59
(CoCo Chanel)
Pioneering French fashion designer, founder of the brand chanel.
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CHANEL background
Founder
Brand registration
The main designer
Product line 1970 millinery shop and create costumes. In 1921 the brand has been established boutiques, in addition to various types of jewelry, leather goods, watches, jewelry, sunglasses and shoes and other accessories.
时装
Coco got the inspiration from the men, for women to add more man taste, a change in the women's too showy ornate style. Bring important changes for the modern fashion history
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In 1915, Biarritz, a fashion house
in1921,"chanel No. 5 '' In 1924, tweed Chanel iconic dress In 1924, the first cosmetics series was born 1925--1926, gardenia perfume, perfume island forest
make Chanel more in keeping with the times
white and black
The cocochanel dual C stack design
Ms. Chanel to "Camellia" show special
Double c
out of the mark is to make the Chanel fans' spiritual symbol"
Fashion boutique
perfume
ssesgla
CHANEL Product Line
Senior jewelry
watch
Cosmetic
CHANEL时尚精品系列
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CHANEL眼镜系列
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CHANEL腕表系列
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CHANEL perfume series
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香水
Chanel launched the Chanel in 1921 No 5 perfume, with the original double "C" logo to make it a Chanel perfume bottles of the most profitable products and in the corridor on the lasting time forever
「My legendary glory does not fade. I wish it is endless, happiness forever!」
Ms. CHANL representative
Chanel's life are not married, she created a great fashion empire, her influence on haute couture was Time magazine named her the 20th century, one of the 100 most influential
1913-1971 Gabrielle Chanel 1983-now Karl Largerfeld
2014-3-6
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CHANL brand recognition
The correspondency of ms Gabrielle Chanel with Chanel enterprises
From the first generation of chanel leather goods more and more love,classical Argyle White and black colors
gradually become one of the chanel logoF
classic Argyle
@WPS官方微博 @kingsoftwps
Ms. CHANL legend life
In 1912, Du Wei, thenew boutique In 1927, the first skin care series was born In 1932, Chanel "diamond jewelry exhibition" In 1935, Chanel's reputationreached its peak period In 1954, Chanel grand regression fashion company In 1955, the iconic quilted bag In 1970, N ° 19 perfume to Chanel's birthday (August 19th) named
From beginning to end can figure out chanel pure style.
CHANEL product positioning
Chanel products to more highly luxurious appeal, brought a sense of fashion and vanity for its use
trend of the times, inheritance Chanel rebellious spirit, retaining its classic elements, each season works into the fashion indicators.
Loyal to Coco Chanel design spirit, into the modern temperament style, to seize the Chanel pursuit of free spirit
Camellia
preference to present to the world. "Camellia" has nearly equal to the CHANEL kingdom "national flower"
来自百度文库
CHANL brand for the conception
The definition of luxury is beautiful both inside and outside
C H A N E L 高 级 珠 宝 系 列
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CHANEL化妆品系列
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Enterprise development strategy of CHANEL (1)
Fashion show Celebrity endorsements magazine website
Selected address focused department store, downtown High-priced strategy, Fashion boutique, glasses, shopping district, etc.
Li Kangpeng streets in Pakistan's top studio, Chanel insists that quality is the most important; therefore every single product in the market must be preceded by a rigorous thorough inspection. Chanel insistence brand image, both in quality as well as the requirements for perfection or the supervision of the designer personally and warranties are undoubtedly generate a great deal of confidence in customers.
The design is bold and elegant, with the French romantic, humorous, and German style rigorous, refined.
Lessons chanel classic spirit of innovation in the past, present reality, low-key but a sense of luxury
CHANEL
Ms. CHANL basic introduction
Name: Gabrielle Bonheur Chanel Nick: Coco (cocoa) Nationality: France Date of birth: August 19, 1883 Place of birth: French Saumur Death date: January 10, 1971 Died: Paris France Brand name: Chanel Famous works: a black dress. Awards: 1957 Neiman Markus Fashion Awards French pioneer fashion designer, Chanel (Chanel) brand's founder. Her menswear-based models and the starting point of modernism, advocating simple and generous. Become an important figure in the 20th century, one of the fashion world.
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CHANL design characterization
Simple sense Natural
Noble and elegant
Comfortable
Motion emininity
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Research on the development of CHANEL enterprise culture and brand