商务英语课件1(精)
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外研社2024新标准商务英语阅读教程1_教学课件Unit_1
infancy
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语主题知识讲座公开课一等奖优质课大赛微课获奖课件
• JENNY ROSS: I'm fine, thank you. 詹妮．罗斯: 较好， 谢谢。
• DON BRADLEY: Good morning, Jenny. 堂．布拉德利: 早上好， 詹妮。
• JENNY ROSS: Good MORNING, Don. 詹妮．罗斯: 早上好， 堂。 EDWARD GREEN: Good morning. My name' s Edward Green. I'm here to see Don Bradley. 爱德华．格林: 早上好。我是爱德华．格林。我要见堂．布拉德 利。
第4页
• GERALDINE: Ah yes. One moment, please. 杰拉尔丁：啊，好。请稍等。
• GERALDINE: Hello. Jenny, Edward Green is in reception. Please, sit down. 杰拉尔丁：喂。詹妮， 爱德华．格林在会客室要见你。请坐。 EDWARD GREEN: Thank you. 爱德华．格林：谢谢。
第3页
• CLIVE HARRIS: Thank you very much. 克莱夫·哈里斯: 非常感谢。 JENNY ROSS: Good morning, Kate. 詹妮．罗斯: 早上好， 凯特。
• KATE MCKENNA: Good morning,(moring) Jenny. How are you? 凯特．麦凯纳: 早上好， 詹妮。你身体如何?
第13页九、DialoFra bibliotekue 四（复习）
• JENNY ROSS: Kate, this is Edward Green.He's our new Marketing Executive.
• DON BRADLEY: Good morning, Jenny. 堂．布拉德利: 早上好， 詹妮。
• JENNY ROSS: Good MORNING, Don. 詹妮．罗斯: 早上好， 堂。 EDWARD GREEN: Good morning. My name' s Edward Green. I'm here to see Don Bradley. 爱德华．格林: 早上好。我是爱德华．格林。我要见堂．布拉德 利。
第4页
• GERALDINE: Ah yes. One moment, please. 杰拉尔丁：啊，好。请稍等。
• GERALDINE: Hello. Jenny, Edward Green is in reception. Please, sit down. 杰拉尔丁：喂。詹妮， 爱德华．格林在会客室要见你。请坐。 EDWARD GREEN: Thank you. 爱德华．格林：谢谢。
第3页
• CLIVE HARRIS: Thank you very much. 克莱夫·哈里斯: 非常感谢。 JENNY ROSS: Good morning, Kate. 詹妮．罗斯: 早上好， 凯特。
• KATE MCKENNA: Good morning,(moring) Jenny. How are you? 凯特．麦凯纳: 早上好， 詹妮。你身体如何?
第13页九、DialoFra bibliotekue 四（复习）
• JENNY ROSS: Kate, this is Edward Green.He's our new Marketing Executive.
研究生商务英语课件BusinessEnglishUnit1Brands
Types of brands
Functional brand
Emphasize the actual functionality and performance of products or services, such as automobiles, electronic products, etc.
Borders failed to compete
with online retailers like
Amazon,
leading
to
bankruptcy and closure of
physical stores
Kodak
Kodak failed to Embrace Digital Photography and was slow to adapt to changes in the industry, leading to bankruptcy and reconstruction
Symbolic brand
Emphasize the symbolic meaning and cultural value of products or services, such as luxury goods, fashion brands, etc.
Experiential brand
emphasizes the user experience and emotional value of products or services, such as tourism, hotels, etc.
Explore new product categories or market segments that are consistent with the brand's positioning and values
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
商务英语口语第一章在商品交易会工作精品PPT课件
商务英语口语
第二节 接待参观人员2
商务英语口语
The Devil Wears Prada(2006)
商务英语口语
The Devil Wears Prada(2006)
✓ You work a year for her, and you can get a job at any magazine you want. 只要为她工作一年，之后随你想去什么杂志社。
and reasonable in price. 我们很高兴能与贵公司建立商贸往来 如果您感兴趣，我会准备一份清单 所有的这些产品都是我们的畅销货 我们的产品都是物美价廉的
商务英语口语
中英文对应练习
5) Our products have won/gained great popularity in the market.
商务英语口语
第三节 谈论样品1
商务英语口语ຫໍສະໝຸດ The Devil Wears Prada(2006)
商务英语口语
The Devil Wears Prada(2006)
✓ Human Resources sent her up about the new assistant job, and I was preinterviewing her. 人力资源部送她来做助理,我刚给她做预面试。
国际商务沟通常识
常用称呼
Mrs. 已婚 Ms. 不确定
商务英语口语
Mr+姓/姓名 Sir
Professor 教授 President 总统/总裁
小组作业
以小组为单位演绎Section B对话 各小组向大家介绍认为有价值的英文电影、 演讲或歌曲等视频资料，并向大家讲解 1-2句好用的句子，各小组轮流展示
第二节 接待参观人员2
商务英语口语
The Devil Wears Prada(2006)
商务英语口语
The Devil Wears Prada(2006)
✓ You work a year for her, and you can get a job at any magazine you want. 只要为她工作一年，之后随你想去什么杂志社。
and reasonable in price. 我们很高兴能与贵公司建立商贸往来 如果您感兴趣，我会准备一份清单 所有的这些产品都是我们的畅销货 我们的产品都是物美价廉的
商务英语口语
中英文对应练习
5) Our products have won/gained great popularity in the market.
商务英语口语
第三节 谈论样品1
商务英语口语ຫໍສະໝຸດ The Devil Wears Prada(2006)
商务英语口语
The Devil Wears Prada(2006)
✓ Human Resources sent her up about the new assistant job, and I was preinterviewing her. 人力资源部送她来做助理,我刚给她做预面试。
国际商务沟通常识
常用称呼
Mrs. 已婚 Ms. 不确定
商务英语口语
Mr+姓/姓名 Sir
Professor 教授 President 总统/总裁
小组作业
以小组为单位演绎Section B对话 各小组向大家介绍认为有价值的英文电影、 演讲或歌曲等视频资料，并向大家讲解 1-2句好用的句子，各小组轮流展示
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
35
结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
商务英语电子课件完整版
3. Do you think Aptitude, IQ, or personality tests is important? Why? 4. What do you think about physical examination in the selection
process? 5. How to explain the candid comments?
desire n. 欲望 vt.想要 opportunity n. 机会 applicant n. 申请人 potential adj. 潜在的 enthusiasm n.热情,热心 Résumé n. 简历 clarification n. 澄清 conservatively adv. 保守 initially adv. 最初, 首先 overbearing adj. 傲慢的，压倒一切的; v.
Unit1 Job-Hunting
Learning Objective
After studying this chapter you will be able to: Know the main tips of building virtual store Understanding the ways of getting core
压住，否定 executive v. 执行
Text A How to Crack a Job Interview successfully
Questions for Discussion
1. What is the function of a job interview?
2. Which factors are involved in a successful job interview?
process? 5. How to explain the candid comments?
desire n. 欲望 vt.想要 opportunity n. 机会 applicant n. 申请人 potential adj. 潜在的 enthusiasm n.热情,热心 Résumé n. 简历 clarification n. 澄清 conservatively adv. 保守 initially adv. 最初, 首先 overbearing adj. 傲慢的，压倒一切的; v.
Unit1 Job-Hunting
Learning Objective
After studying this chapter you will be able to: Know the main tips of building virtual store Understanding the ways of getting core
压住，否定 executive v. 执行
Text A How to Crack a Job Interview successfully
Questions for Discussion
1. What is the function of a job interview?
2. Which factors are involved in a successful job interview?
剑桥商务英语教程ppt课件精选全文
She smiled in greeting. 她微笑着打招呼。 She welcomed us with a cheerful
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
商务英语课件PPT课件
写答题卡时间）、口试16分钟。
参加BEC考试什么时候报名？
报名无开始时间,即任何时间都可以报名。有 截止时间：2005年上半年报名截止时间为3月20日； 下半年报名截止时间为9月20日。报名截止的具体 时间以考点公布的时间为准。欲了解各考点的具 体报名事宜，可与各考点联系。
一般要考试后3个月才能出成绩
1．发音（包括声音大小、重音、语调、语气） 2．准确性（包括语法、用词及说话方式） 3．流利程度（包括语速、长短句搭配） 4．交流能力（包括独立性、灵活性以及对谈 话方式的把握）
• BEC考试的一点小技巧
•
海外的考试严谨性和规范性一般来说都是有规律可循
的。商务英语写作鼓励人们注意格式，采用套话，模仿优
商务英语
PRELIMINARY
BEC
英国剑桥大学是一所世界闻名的高等学府，剑桥大学考试委 员会为其下属机构，该委员会所提供的英语作为外国语 （EFL）的系列考试获得世界各国的承认，被用于入学、就 业等各种用途。目前该委员会在世界一百多个国家设有考点， 每年参加该系列考试的有一百多万人。
中国教育部考试中心是我国国家级教育考试主管部门， 负责承担各项国家级教育考试并受教育部委托代办海外机构 在我国举办的各类教育考试。
商务英语证书考试（BEC）由中英双方合办。英国剑桥 大学考试委员会负责命题，阅卷，颁发证书。中国教育部考
试中心负责报名、印制试卷和组织考试。
BEC考试的考试等级如何规定？ BEC共分三个等级：BEC初级（BEC Preliminary Level，
缩略为 BEC Pre.），BEC中级（BEC Vantage Level，缩略为 BEC Van.），BEC高级（BEC Higher Level，缩略为 BEC Hi.）。以前分别称作BEC1，BEC2和BEC3。考生可根据自己的 英语水平自由选择相应级别报考。
参加BEC考试什么时候报名？
报名无开始时间,即任何时间都可以报名。有 截止时间：2005年上半年报名截止时间为3月20日； 下半年报名截止时间为9月20日。报名截止的具体 时间以考点公布的时间为准。欲了解各考点的具 体报名事宜，可与各考点联系。
一般要考试后3个月才能出成绩
1．发音（包括声音大小、重音、语调、语气） 2．准确性（包括语法、用词及说话方式） 3．流利程度（包括语速、长短句搭配） 4．交流能力（包括独立性、灵活性以及对谈 话方式的把握）
• BEC考试的一点小技巧
•
海外的考试严谨性和规范性一般来说都是有规律可循
的。商务英语写作鼓励人们注意格式，采用套话，模仿优
商务英语
PRELIMINARY
BEC
英国剑桥大学是一所世界闻名的高等学府，剑桥大学考试委 员会为其下属机构，该委员会所提供的英语作为外国语 （EFL）的系列考试获得世界各国的承认，被用于入学、就 业等各种用途。目前该委员会在世界一百多个国家设有考点， 每年参加该系列考试的有一百多万人。
中国教育部考试中心是我国国家级教育考试主管部门， 负责承担各项国家级教育考试并受教育部委托代办海外机构 在我国举办的各类教育考试。
商务英语证书考试（BEC）由中英双方合办。英国剑桥 大学考试委员会负责命题，阅卷，颁发证书。中国教育部考
试中心负责报名、印制试卷和组织考试。
BEC考试的考试等级如何规定？ BEC共分三个等级：BEC初级（BEC Preliminary Level，
缩略为 BEC Pre.），BEC中级（BEC Vantage Level，缩略为 BEC Van.），BEC高级（BEC Higher Level，缩略为 BEC Hi.）。以前分别称作BEC1，BEC2和BEC3。考生可根据自己的 英语水平自由选择相应级别报考。
Unit_1_globalization_-商务英语精品课件
Disadvantages:
Globalization could lead to big employment problems in the West. Globalization lowers people’s living standards. Globalization prevents governments from controlling their welfare systems. Globalization creates cross-cultural problems.
Different types of telecommunications way
radio telegraph television telephone data communication and computer networking
Wireless communication
---- Sam Walton The Founder of Wal-Mart
Japan & Globalisation
Toyota: --nearly the world’s biggest carmaker --changing their business & management style to respond to the race of globalisation --factories in 27 countries
Wal-Mart Global brief Apr 30, 2010
Retail Units Worldwide: 8,445 US Retail Units: 4, 364 Wal-Mart Stores-804 Supercenters-2,767 SAM’S CLUBs-605 Neighborhood Market-182 International Retail Units: 4,068 China-284 (Aug, 1996)
商务英语阅读课件Unit1
Business Language
Reading Skill Focus
Comprehensive Reading
Words and Expressions
Questions
Reading Skill Focus
Finding the Main Idea (1) In this unit, topic sentences of a paragraph will be discussed.
Reading Skill Focus
From these statistics and from personal experience it is evident that no one is unaffected by cancer. The topic sentence of the paragraph is：
goes on further explanations.
Reading Skill Focus
Implied Main Idea Some paragraphs have no topic sentences. The main idea is implied, which means you have to figure it out by asking“What is the topic of the paragraph?” To find the answer to the question, you must see what subject is constantly being referred to. Once you have found the topic, ask yourself,“What is the author’s main point being made about the topic?”Your answer should be broad enough to include all the supporting details in the paragraph. This will be the main idea.
商务英语学习完整ppt课件
.
3
regulating
• the size of a nation's money supply • the availability and cost of credit • the foreign exchange value of its currency
• issuing notes to be used as legal tender • supervising the operations of the commercial
.
6
picture
• verb • to imagine something by making an image
in your mind • Tom, picturing the scene, smiled. • Picture the scene - the crowds of people and
• a cheque for £200
• pay by cheque
• cash the cheque (= exchanged it for cash )
• stop the cheque (= tell the bank not to pay it ) .
• bank cheque = banker's cheque
.
5
• Central banks act as the fiscal agent of the government,
• By increasing or decreasing the supply of money and credit, they affect interest rates, thereby influencing the economy.
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Chapter 1: Business and Society
8.
pressure v. 迫使，施加压力 n. 压力 --- Nowadays many people live under great pressure. --- high blood pressure 高血压 --- financial pressure 财政压力 --- pressure cooker 高压锅
Chapter 1: Business and Society
5. strive for (to do, after ) (strove, striven) --- strive hard to make greater progress --- strive for accuracy 6. accordingly 相应地 according to 根据 in accordance with 根据 7. make a purchase --- purchase, buy
10. 同根词：
Chapter 1: Business and Society
12.
variety (varieties) of 各种各样的，不同的 --- Varieties of products are beyond your imagination in the present markets. adj. various varied. 13. estimate n. v. by estimate underestimate v. overestimate v.
Chapter 1: Business and Society
9.
find it easier (hard) to do sth. 动词+形式宾语it +形容詞（名词）+真正宾语 --- We find it hard to understand his idea. --- The dog found it a short cut to run through the woods.
Chapter 1: Business and Society
consume v. consumer n. consumption n. consumerism n. 11. availability n. available adj. --- Tickets are available in the office. --- You are always available when I need your hling while learning.
2. The exciting feeling when progressing. 3. The satisfactory feeling before leaving. 4. Most important of all, the self-educating ability after ending.
Before We Begin Our Classes
Give me some suggestions Thank you !
What do you expect from
Your responses:
1. 2. 3 4 5 6 7 8 ……
Which points are your focus?
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2.
3.
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5. 6. 7. 8.
Vocabulary Grammar Reading Comprehension Major knowledge Communication Ability Writing Ability Testing Ability Other points
What I hope you to achieve:
Chapter 1: Business and Society
2.
对应词 maximum---minimum . n. maximal---minimal. adj. maximize---minimize. v. positive---negative. adj. in the long run---in the short run employer---employee
What else do you hope to know?
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2 3 4 5 6 …
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Chapter 1: Business and Society
1.
Language points: 同根词 society---social responsibility---responsible activity---active tradition---traditional produce---product---production
Chapter 1: Business and Society
3.obligation.
n. 义务、责任、合约，恩惠 the obligation of tax 纳税的义务 be under an obligation to… 对…有义务， 受过…的恩 meet one’s obligation 偿还债务 be obliged to 感谢 不得已 --- I am much obliged to you. 多谢多谢。 --- I was obliged to go . 我不得不去。
Chapter 1: Business and Society
4.
contrast ｖ．形成对比、显出差异 --- Her actions contrasted sharply with her promise. ｎ. 对比. 对照 ---There is an obvious contrast between the cultures of the East and the West. --- present (form) a striking contrast to 形成 鲜明的对比