职通商务英语(第二版)综合教程3电子教案 (1)Unit 10
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Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
H. Mediterranean: Small penis Bali: Bad Japan: Woman South America: Thin France: You can’t fool me!
Unit 10
HOME
Cross cultural consultancies therefore focus their efforts on interpersonal communication.
Different cultures and cultural backgrounds between a highly diverse staff base brings with it obstacles, challenges and difficulties. Cross cultural differences manifest in general areas such as in values, expressions, behavior, etiquette, norms, group mechanics and non-verbal communication. These cross cultural differences then follow on through to high level areas such as management styles, corporate culture, marketing, human resources and public relations.
B. Western countries: One; Excuse me! ; As God is my witness; No! (to children)
C. Britain, Australia, New Zealand, Malta: Up yours! USA: Two Germany: Victory France: Peace Ancient Rome: Julius Caesar ordering five beers
I. Mediterranean: Your wife is being unfaithful Malta and Italy: Protection against the Evil Eye (when pointed) South America: Protection against bad luck (when rotated) USA: Texas University Logo, Texas Longhorn Football Team
E. Europe: Two Britain, Australia, New Zealand: One USA: Waiter! Japan: An insult
F. Western countries: Four Japan: An insult
G. Western countries: Number 5 Everywhere: Stop! Greece and Turkey: Go to hell!
Unit 10
HOME
In order to overcome potential pitfalls, specialists’ attention is required in the form of a cross cultural consultant. (5) As one would approach a doctor for a medical diagnosis or an accountant to examine finances, cross cultural consultants offer the expertise, experience and know-how to diagnose problems and provide solutions to interpersonal cultural differences.
Unit 10
HOME
Within companies there are many facets in which cultural differences manifest. Some key areas which cross cultural consultants deal with include, but are not exclusive to, the following: • Cross Cultural HR: HR covers a wide range of business critical areas that need cross cultural analysis. Consultants may offer advice on a number of areas including recruitment, relocation, international assignments, staff retention and training programs.
Unit 10
HOME
Cross-culture in International Business
Globalization, the expansion of intercontinental trade, technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact. Therefore, cultural conflicts will surely arise because of the differences in values and norms of behavior of people from different cultures. (1)A person acts according to the values and norms of his or her culture; another person holding a different world view might interpret his or her behavior from an opposite standpoint. This situation creates misunderstanding and can lead to conflict.
Unit 10
HOME
I
Lead-in
Text A: Text Analysis Practice
II
Lead-in
Text B:
Text Analysis Practice
III
Supplementary Reading
UUnniitt 1100
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
K. Ancient Rome: Up yours! USA: Sit on this! Screw you!
L. Europe: One Australia: Sit on this! (upward jerk) Widespread: Hitchhike; Good; OK Greece: Up yours! (thrust forward) Japan: Man; five
M. Hawaii: ‘Hang loose’ Holland: Do you want a drink?
N. USA: I love you O. The West: Ten; I surrender
Greece: Up Yours — twice! Widespread: I’m telling the truth. OR Further information?
Unit 10
HOME
(2) Cross cultural solutions to cultural conflicts and to international business demands are increasingly being considered as a valid and necessary method in enhancing communication and interaction in and between corporations, between corporations and customers and between colleagues. (3)Cross cultural consultancies are involved in aiding companies to find solutions to the challenges cross cultural differences bring. International and national businesses are ultimately the result of people communication. (4)As with incompatible software, if people are running on different cultural coding, problems can occur.
HOME
Unit 10
HOME
In this unit, you will learn
TextA: General introduction to cross-culture in international context. Text B: General introduction to company language. Supplementary Reading: Tips for Successful Cross-cultural Communication
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
A. Europe and North America: OK Mediterranean region, Russia, Brazil, Turkey: An orifice signal; sexual insult; gay man Tunisia, France, Belgium: Zero; worthless Japan: Money; coins
J. Greece: Go to Hell! The West: Two
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
D. Europe: Three Catholic countries: A blessing
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
H. Mediterranean: Small penis Bali: Bad Japan: Woman South America: Thin France: You can’t fool me!
Unit 10
HOME
Cross cultural consultancies therefore focus their efforts on interpersonal communication.
Different cultures and cultural backgrounds between a highly diverse staff base brings with it obstacles, challenges and difficulties. Cross cultural differences manifest in general areas such as in values, expressions, behavior, etiquette, norms, group mechanics and non-verbal communication. These cross cultural differences then follow on through to high level areas such as management styles, corporate culture, marketing, human resources and public relations.
B. Western countries: One; Excuse me! ; As God is my witness; No! (to children)
C. Britain, Australia, New Zealand, Malta: Up yours! USA: Two Germany: Victory France: Peace Ancient Rome: Julius Caesar ordering five beers
I. Mediterranean: Your wife is being unfaithful Malta and Italy: Protection against the Evil Eye (when pointed) South America: Protection against bad luck (when rotated) USA: Texas University Logo, Texas Longhorn Football Team
E. Europe: Two Britain, Australia, New Zealand: One USA: Waiter! Japan: An insult
F. Western countries: Four Japan: An insult
G. Western countries: Number 5 Everywhere: Stop! Greece and Turkey: Go to hell!
Unit 10
HOME
In order to overcome potential pitfalls, specialists’ attention is required in the form of a cross cultural consultant. (5) As one would approach a doctor for a medical diagnosis or an accountant to examine finances, cross cultural consultants offer the expertise, experience and know-how to diagnose problems and provide solutions to interpersonal cultural differences.
Unit 10
HOME
Within companies there are many facets in which cultural differences manifest. Some key areas which cross cultural consultants deal with include, but are not exclusive to, the following: • Cross Cultural HR: HR covers a wide range of business critical areas that need cross cultural analysis. Consultants may offer advice on a number of areas including recruitment, relocation, international assignments, staff retention and training programs.
Unit 10
HOME
Cross-culture in International Business
Globalization, the expansion of intercontinental trade, technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact. Therefore, cultural conflicts will surely arise because of the differences in values and norms of behavior of people from different cultures. (1)A person acts according to the values and norms of his or her culture; another person holding a different world view might interpret his or her behavior from an opposite standpoint. This situation creates misunderstanding and can lead to conflict.
Unit 10
HOME
I
Lead-in
Text A: Text Analysis Practice
II
Lead-in
Text B:
Text Analysis Practice
III
Supplementary Reading
UUnniitt 1100
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
K. Ancient Rome: Up yours! USA: Sit on this! Screw you!
L. Europe: One Australia: Sit on this! (upward jerk) Widespread: Hitchhike; Good; OK Greece: Up yours! (thrust forward) Japan: Man; five
M. Hawaii: ‘Hang loose’ Holland: Do you want a drink?
N. USA: I love you O. The West: Ten; I surrender
Greece: Up Yours — twice! Widespread: I’m telling the truth. OR Further information?
Unit 10
HOME
(2) Cross cultural solutions to cultural conflicts and to international business demands are increasingly being considered as a valid and necessary method in enhancing communication and interaction in and between corporations, between corporations and customers and between colleagues. (3)Cross cultural consultancies are involved in aiding companies to find solutions to the challenges cross cultural differences bring. International and national businesses are ultimately the result of people communication. (4)As with incompatible software, if people are running on different cultural coding, problems can occur.
HOME
Unit 10
HOME
In this unit, you will learn
TextA: General introduction to cross-culture in international context. Text B: General introduction to company language. Supplementary Reading: Tips for Successful Cross-cultural Communication
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
A. Europe and North America: OK Mediterranean region, Russia, Brazil, Turkey: An orifice signal; sexual insult; gay man Tunisia, France, Belgium: Zero; worthless Japan: Money; coins
J. Greece: Go to Hell! The West: Two
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
Unit 10
HOME
Work in pairs and find out the different meanings for the following hand signals in different countries.
D. Europe: Three Catholic countries: A blessing