《Lesson 29 How to Push a Product》导学案

Lesson 29: How to Push a Product

●课时重点:

1.掌握单词:battle, create, ad, customer, already, similar, sample, offer, shine, quality, surely, succeed。会运用本课的重点短语和句型。

2.了解推销产品的方法,能推销一种产品。

一、填一填

1.push a product 推销产品

2.half the battle 成功一半

3.stand out 出色;杰出;更为重要

4.catch one s eye 吸引某人的目光

5.贸易展trade shows

6.在……方面有兴趣have an interest in

7.渐渐…… get to 8.一种类型的广告 a type of ad

二、译一译

1.现在你必须让人们去买它。

Now you have to get people to buy it.

2.记住,你需要使你的产品出色。

Remember, you need to make your product stand out.

3.找到吸引他们的目光的方法。

Find ways to catch their eye.

4.来贸易展的人们对相像的产品有兴趣。

People coming to trade shows already have an interest in similar products.

5.在他们体验使用它后,人们渐渐了解你的产品的优势。

People get to know the advantages of your product after they experience using it.

三、想一想

1.文中介绍了推销产品的几点建议是什么?

Create an ad. Go to trade shows and present your product. Push your product using samples and good deals.

2.作者提到推销产品时,最重要的事情是什么?

Good quality is the most important thing.

3.在句子“People coming to trade shows already have an interest in similar products.”中,我们认识到了have an interest in的用法。举一反三,你能用这个短语说一些句子吗?

I have an interest in travelling.

活动一

1.阅读课文,完成课文后的第一题,根据课文内容判断句子正(T)误(F)。

2.再次阅读课文,

活动二

1.完成课文后的第三题,用方框里单词或短语的正确形式完成短文,并核对答案。

2.两人一组就短文的内容进行问答练习。

完成任务所需的语言结构:

A:Is it easy to make your product succeed?

B:No, it isn t.

A:Why?

B:Because there are always similar products on the market.

...

活动三

小组活动,想象一种有趣的或者能帮助人们的产品,并为产品设计一个广告。你还可以从电视、因特网等方面获得一些有用的信息。以短文的形式写下来,并介绍给其他同学。

短文里可以包括:

What does your product do?

Who would want to buy it?

What kind of ad would sell your product best?

How much money would people pay for your product?

知识超市

●People coming to trade shows already have an interest in similar products.

interest 意为“兴趣;趣味”;interest的形容词形式有interested, interesting。interesting意为“有趣的;有吸引力的”,可作表语或定语,主要用来修饰物。interested意为“感兴趣的”,其主语一般指人,常构成短语:be interested in。

做一做:单项选择。

(B)1.The book is so that we like to read it.

A.interest

B.interesting

C.interested

D.interests

(A)2.Are you interested in the piano?

A.playing

B.play

C.plays

D.played

●With a good quality product and excellent advertising, you will surely succeed. succeed是动词,意为“成功”,succeed in doing sth. 意为“成功做成某事”。success是名词,意为“成功”,其常用短语是:have success in...。successful是形容词,意为“成功的”, 其常用短语是:be successful in...。

做一做:单项选择。