国际商务礼仪(第二版)Unit22TradeShowEtiquette

?slouch v. 无精打采地站（坐，走） e.g. She slouched across the living room.
?flaunt v. 炫耀 e.g. The rich flaunted their wealth while the poor starved on the streets.
富人摆阔，穷人却在大街上饿肚子。
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报道者的任务就是确保观众在整个故事中全神贯注。
?amicable adj. 友好的，温和的
e.g. The two parties have reached an amicable settlement.
双方已达成和解。
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Unit Twenty-Two Trade Show Etiquette
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Contents
1 Lead-in 2 Text A 3 Text B 4 Text C 5 Exercises
after the show. ? Be considerate of the other vendors.
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Text B
NOTES:
Text B
?faux pas 失态，失礼
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Creating First Impression:
? Always be careful about your professional appearance.
?Always be careful about your professional appearance.
Text A
NOTES:
?lucrative adj.获利多的，赚钱的 e.g. He inherited a lucrative business from his father.
他从父亲那里继承了一家赚大钱的公司。
Text A
?scuffed adj. 磨损的 e.g. Constant wheelchair use will scuff almost any floor surface.
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Lead-in
DISCUSSION: Trade shows present a golden opportunity to connect with current and potential clients alike. But many companies let the opportunity slip through their fingers. Do you know the tips for triggering a successful trade show ? nonverbal communication 标清(270P).源自文库lv
your feet hurt and your back aches. ?Do not scratch. ?As you talk with a guest, do not look over his
or her shoulder. ?Save your idle chatter with your booth mates
Nonverbal Communication in Trade Shows:
? Stand forward in your booth with hands relaxed and at your sides.
?Don't forget you are on company time. ?Stand up during the event no matter how bad
?Try as much as possible not to eat and drink in your tradeshow booth.
?Don't get engrossed in a book or a magazine.
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e.g. The ultimate faux pas would be to have your mobile phone go off in the Abbey, even if you had `God Save the Queen` as your ringtone, Hayward said. 海沃德说： “最大的失礼就是你的手机在教堂里响起，哪怕你的手机铃声 是英国国歌《天佑女王》。 ”
经常有轮椅在地板上走动，几乎任何地板都会有所磨损。
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NOTES:
Text A
?get engrossed in 使全神贯注 e.g. The reporter's job is to get the audience engrossed in the story.
NOTES:
Text A
?demeanor n. 行为，举止，态度 e.g. She is acutely aware of the discrepancy between her inner state and her public demeanor.
她很敏锐地意识到自己内心状态和公众行为之间的不同。