新编剑桥商务英语中级unit_3
新编剑桥商务英语unit_3
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
剑桥商务英语中级第三单元BECvantagemodule3
Key and Analysis：说出每种公司开设方式的一个优点和缺 点，并且举例说出一家你所熟悉的公司。如果没有经验，可 以参考以下思路：
独立经销店 合伙经营店 加盟连锁店
优点
缺点
利益独享
如果破产则丧失 一切
压力共担
策略可能产生分 歧
给定经营模式， 部分利润要上交
风险较小
授予特许的经营
者
Useful Words and Expressions
3.1 Speaking: Discussing a schedule
3.1 Vocabulary: Types of business
Useful Words and Expressions
1. sole trader
独立法人，独立经销店
2. partnership n.
合伙经营
3. franchise n.
Contents
Module Three
3.1 Business topic: Starting a business
3.2 Business skills: Leaving and taking
messages
3.3 Exam spotlight: Listening Test: Part One
特许经营者，加盟者
9. ludicrous adj.
荒谬的，可笑的
10. charge one’s own prices 自行定价收费
Useful Words and Expressions
11. menu content 12. solicitor n. 13. profit margin n. 14. branch out 15. launch vt. 16. invest vt. 17. venture n. 18. fee n. 19. run (a company/
新版剑桥商务英语中级第3课 company benefits - present your company PPT
Reading:
Is Working for Xerox Too Good to Be True? What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. It’s a very special environment, she says, People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.
It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.
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Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. Xerox has been good to me over the years, she says. It has supported me through qualifications … and last year I took part in the vice-president incumbent programme.
剑桥商务英语中级第三辑真题对话
第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:What type of information to include in the magazineWhich type of staff should contribute to the magazineHow often the magazine should be published【题目分析】企业内刊你所在的公司目前正打算发行企业内部期刊以帮忙员工随时了解公司的进展状况。
要求你帮忙策划企业内刊的设计。
你们一路讨论那个话题，并决定：杂志包括哪些内容杂志所定位的员工类型杂志的发行周期【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff. B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in.so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine? B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.C: You can target the staff magazine to different groups, for individual department may want their version of the magazine. Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way.Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Eventhe clients can get useful information and grasp business opportunities from the staff magazine.Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together and decide:What the company needs to know about the meetings that take place at present.What are the advantage and disadvantage of video conferencing might beWhat kinds of practical preparations would be needed before introducing the system?电视会议你所在的公司目前很关注员工出差到其他分公司开会的历时问题，正在寻觅可替代的开会方式。
新版剑桥商务英语中级第3课 company benefits - present your comp
学校教课
4
01 Reading （阅读部分）：An article about Xerox
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Reading ：An article about Xerox
Task 1: Read the article about Xerox on page 17. What benefits and incentives does the article mention for employees at Xerox?
Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney’s amazement at her colleagues’ longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience.
Speaking
01 Reading （阅读）： An article about Xerox
知识储备（Vocabulary）
• Think about what is most important to you when choosing a job?
_a_n_i_m_p_r_e_s_s_iv_e_j_o_b_t_i_t_le__ tr_a_in_i_n_g_a_n_d_s_t_a_f_f_d_e_v_e_lo_p_ment _____a__go_o_d__s_al_a_r_y_____ _______a_p_e_n_s_io_n_______ _f_le_x_i_b_le__w_o_r_ki_n_g_h_o_u_r_s__ _o_p_p_o_r_t_un_i_t_ie_s_t_o__tr_a_v_e_l_ o_pp_o_r_t_u_n_it_ie_s__f_o_r_p_r_o_m_o_t_ion _____p_a_re_n_t_a_l_le_a_v_e_____ d_ay_s__o_ff__a_n_d_l_o_ng__h_o_li_d_a_y_s _____a__co_m__p_an_y__c_a_r____
新编剑桥商务英语unit_3 答案
—many new businesses fail (nine out of ten)
Doesn’t suit people who don’t like —suits people who don’t like to follow other system/people. to follow rules —for very independent people You have business relationship with someone else.
Speaking：Discussing a schedule
Possible Final Version
New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and coffee 9.45-11.15 Introductions and workshop: ‘You might want it but does your customer?’ Speaker: R Thorne 11.45-1.15 Talk: ‘A good idea does not necessarily make money’ Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-3.15 talk: ‘Online businesses — the myth and the truth’ Speaker: Laszlo Reiner.’ 3.30-5.00 Mini-presentations by each participant
Listening： Advice on franchises
新编剑桥商务英语unit-3精选全文
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
中级商务英语课程unit-3
Unit 11 Layout and content
Good layout and style in letters and faxex Aims: In this unit the students will develop an
awareness of good layout and style in correspondence. they’ll practise writing a reply to a fax. They’ll learn some useful phrases to use when writing letters and faxex
reading skills and practise replying to different forms of correspondence in an appropriate style
Vocabulary:
An unknown quantity; illustration; charged; initially; Customers Services; integration; diagram; mailshort; discounts; sketch map; error-free
ability to send and reply to e-mails. They’ll learn some useful phrases to use in e-mails and other correspondence.
Vocabulary:
Global time zones; permanent record; hyperlink; revolution; imperfections; transitory; inflections; website;
剑桥商务英语中级第二版 3a ordering goods
Unit 3a Ordering goods
B．Reading 1 Read the fax and the reply to the fax, answer the questions below the text. Ask students some questions concerning the letter
Unit 3a Ordering goods
Unit 3a Ordering goods
I. Placing an order A. Speaking If you work in a mail order company, when you look for your suppliers, what qualities do you think you would consider?
Clarity : writing should be clear and make yourself understand.
Unit 3a Ordering goods
Dear Korinna Re: order for Faci (314739) and Cristi(315227) skirts Thank you for your fax concerning the above skirts.
Unit 3a Ordering goods
provide good quality merchandise and service 提供品质优良的商品
have flexibility towards new or additional requirements 对新的/额外的需求要有灵活性
Goods of consistent quality 质量稳定的商品
剑桥商务英语unit3作文
剑桥商务英语unit3作文In the bustling heart of the city, the sun sets over the skyline, casting a golden glow on the towering glass buildings. The streets below echo with the chatter of professionals, each carrying the weight of their ambitions.The office, a hive of activity, hums with the clacking of keyboards and the rustle of papers. Here, the language of commerce is spoken fluently, with negotiations and dealsbeing struck over the phone and across the conference table.Amidst the flurry of business, a young entrepreneurstands out, her eyes alight with determination. She navigates the complex world of finance with the grace of a seasoned professional, her voice clear and confident as she discusses market trends.The café, a have n for the weary, offers a moment of respite. Here, business meets leisure as colleagues shareideas over a cup of coffee, the aroma of which blends withthe scent of fresh pastries, creating a comforting atmosphere.As dusk falls, the city takes on a different character. The neon lights flicker to life, illuminating the faces of those who continue to work into the night. Their dedicationto their craft is palpable, a testament to the spirit of enterprise that fuels the city's growth.In the heart of the financial district, the stock exchange stands as a symbol of power and prosperity. Traders, their eyes glued to the screens, make split-second decisions that can make or break fortunes in the blink of an eye.The night brings with it a sense of reflection. The city, once a cacophony of noise, now hums with a quieter, more introspective energy. Professionals, having put in a day's work, ponder over the day's achievements and challenges.Finally, as the city sleeps, the stars above bear witness to the dreams and aspirations of those who call it home. Tomorrow, the cycle will begin anew, with the city awakening to the sound of ambition and the promise of another day in the world of business.。
新版剑桥商务英语中级第3课 company benefits - present your company教学教材
Moloney is based at the head office in Uxbridge. It’s great in terms of working environment, she says. We’ve jus got a new provider in the canteen and … we have brainstorming rooms and breakout areas.
• an impressive job title • training and staff development • a good salary • a pension • flexible working hours • opportunities to travel • opportunities for promotion • parental leave • days off and long holidays • a company car
A. gives cash bonuses.
B. provides a number of perks.
C. gives unpaid leave to take trips of a lifetime.
剑桥商务英语中级unit_3分解
• Run a • British Franchise company/business 管 Association 英国特许 理公司 经营联合会 • Luggage n. 行李 • Domino Pizza 达美乐 比萨店（美式比萨连 • Online database 网上 锁店） 数据库 • Subscription n. 订购， 订阅 • Laptop n 手提电脑 • Schedule n. 时间表计 划 • Shuttle bus 班车，机 场班车 • Buffet 冷餐，自助餐
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchisor.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
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电子邮件（Email）
BEC写作主要考查体裁
• 由于BEC考题中已给出电子邮件的收件 人和主题，所以考生只需要写称呼、正 文和结束语，签名也可免去。
礼貌(Courtesy)
例如：
• Dear Mrs. Walters, • Because you delayed so long in your response, Model GSF is off stock. If
•中式英语的特点:
•Wrong Collocation错误的搭配 •Syntactic Error语法错误 •Improper Word Order语序不当 •Ambiguous Reference语义不明
•EXAMPLE:
在将来的30到50年间，我们在经济上将达到经济 发达国家的水平。
• A: in another 30 to 50 years, we shall approach the level of the economically developed countries • B: in another 30 to 50 years, we shall approach the level of the developed countries •(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。)
March 20th
Dear Sir,
I'm writing to book car service to pick up an important client at Beijing Airport. I'd like to use the car at 3:00 p.m. on March 23rd. Please meet me at the front gate of our company at the appointed time. For your convenience, my contact number is 070-4575-7338.
* Times
The schedule says Jochen is speaking at 9.30pm but he’s supposed to speak at 11am. He’d actually prefer
to speak at 2pm.
* Numbers _H_is__m_o_b_ile__is_0_7_7_8__8_9_0_8_8_9_5_._____________ Listen again. What phrases does Vanessa use for:
•EXAMPLE:
许多跨国公司已经在中国开始了各种商业活动。 • A: Hundreds of transnational firms have started various businesses in China • B: Hundreds of transnational firms have started businesses in China •various这个词是中式英语的又一典型多余修饰 语。 类似的名词词组（“a series of” “all sorts of”, and “ different kinds of”) 在翻译 中通常不必译出。在汉语中需要它们来表明复 数，然而在英语中只需以名词的复数形式出现。
you are interested, we have some similar models on hand. Yours truly,
修改：
• Dear Mrs. Walters • If I had known your needs before May 20, I could have shipped Model
用词准确(correctness)
包括四层意义，即阅读人能理解、接受的英语水平；使用精确
措词，传达准确信正确地使用语法和标点符号；拼写正确和恰当的 语言风格。请比较下面两组例词：
Formal
Informal
approximately inquire ascertain obtain assist participate construct purchase contribute sufficient difficult utilize
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.’ Michael James called for Lelia. (4 words)
3. ‘Would you mind checking and letting me know the final dates?’ Please confirm _t_h_e___ _f_in_a_l__ _d_a_t_e_s__. (3 words)
4. ‘I just wanted to say that I’m sorry for any confusion.’ He apologized _f_o_r_ _a_n_y_ _c_on_f_u_s_i_o_n_. (3 words)
e.g. Vanessa receives a call from Jochen Anderson. Listen and take notes on any important:
* Dates __T_h_e_e_v_e_n_t_is__on__t_he__2_5_t_h._________________
• Requesting further information? _______________
_____C_o_u_ld__y_ou__g_iv_e_m_e__y_ou_r_…_?________________.
However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.
GSP immediately. However, the spring sale drained our stock. The Model GSK, a similar instrument, is in stock, and you could have it at the same price as the GSF. It normally sells for $10,000 more. we will ship it as soon as you give us the word.
Write a note to the coordinator of the company's car service:
Explaining the reason for booking car service. Telling him when you need the car
Giving the meeting place and your contact number
Yours sincerely
使用礼貌友好的词汇
• A. 说“Thank you" , 例如: • Thank you for your letter of yesterday. • Thank you for your prompt reply. • Thank you for helping us in this respect. • Thank you for your information.
•EXAMPLE:
今年从外国进口的汽车急剧地下降。 • A: imports of foreign automobiles have declined sharply this year • B: imports of automobiles have declined sharply this year •在这里foreign是个缀余，因为import的车不 可能是domestic的
Reading and Writing
• 1、 身份介绍 (Personal Identification) • 2、 工作环境与日常事务 (The office，general business，environment and routine) • 3、接待与闲暇活动 (Entertainment of clients，free time，relationships with colleagues and clients) • 4、商务旅行 (Travel) • 5、健康 (Health) • 6、购买与销售 (Buying and selling) • 7、公司结构、系统及程序 (Company structures， systems，processes) • 8、产品与服务 (Products and services) • 9、成果与成就 (Results and achievements) • 其外，还会涉及其他的一般商务话题（Business issues）
Steven Hawkin
Manager, Marketing Dept.
Listening and Speaking Taking notes and messages
Taking and Leaving messages
A to ask for permission B to complain about a mistake C to confirm something is OK D to request information E to offer information F to change a booking G to request help H to cancel arrangements